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EP 79: [Case Study] How Luke Harris Flipped 50+ Pieces Of Bare Land This Year

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How to Invest in Land: How Luke Flipped 50+ Pieces Of Bare Land This Year [Case Study]

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When I was with Lead Propeller I was only getting one new buyers list lead every week or so. I don’t know maybe a couple of weeks. And then, literally, with it this didn’t have anything to do with posting more properties, when I switched to the Carrot site, it was like 3-5 every day Luke Harris

Luke Harris gets the award to be the only Carrot customer to actually signup at Carrot HQ in Roseburg Oregon.

On this episode of the CarrotCast, Luke explains why he was a little reluctant to start up with Carrot. His previous website was generating 1-2 leads per week. Now with his Carrot site, he is generating 3-5 leads per day.

He’s now flipped over 50 land deals.

Luke dives in to discuss why he left his previous website and the importance of taking advantage of performance and strategy to acquire consistent leads.

We’re going to focus in on performance so you’re not leaving hundreds of thousands of dollars on the table and closing up your leaky buckets.

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You’ll gain some incredibly valuable land investing tips for someone who has flipped over 45 land deals in 2017 on this episode of the CarrotCast.

1:20 – How Luke first connected with Trevor and Carrot. He was the first client to actually join at Carrot HQ.
2:55 – Luke’s story and what his Land business strategy looks like.
3:50 – What Luke’s mindset was when he decided to dive into land investing.
5:30 – Where his consistent land investing deals are coming from right now. 45+ deals in 2017 to be exact.
7:05 – How Luke got his first deal done. Finding good locations and what unique way he’s been able to sell unbuildable land.
10:35 – How he generates his lists to find sellers to send offers to.
13:25 – His strategy around targeting specific locations. Does he prefer cities or outer rural areas?
14:15 – Why land in outer areas is good and why real estate agents probably aren’t’ interested in those types of properties.
15:30 – Sending an offer through the mail. What his land investing formula is for making an offer and the strategy for whom he sends to.
17:10 – How many responses does he get from his direct mail strategy? Running some cost per lead numbers.
20:30 – How does he get the property after closing?
21:40 – Once he has the property, how does he sell it? Where Carrot plays a role to drive traffic. He went from getting 1-2 leads per week to 3-5 leads per day after making the switch to Carrot.
24:40 – How the results he’s gotten from Carrot has changed his business.
26:05 – How Luke got over the skepticism of joining another website service where one, in the past he hadn’t gotten great results, and two cost more money.
27:55 – How does he build his buyers list?
30:10 – Walking through one of his deals. What happens if someone doesn’t pay?
32:10 – What are his long-term goals for his land investing business?
34:30 – Parting words: What would he tell someone who is on the fence about joining Carrot.

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Trevor Mauch

Trevor is the CEO of Carrot and knows a thing or two about inbound marketing and generating leads online in the real estate industry. As an investor himself, he's generated tens of thousands of real estate leads and is a leading expert in inbound marketing for investors and agents. In addition, his true passion is helping entrepreneurs grow businesses that truly help you live a life of purpose.

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