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43 Real Estate Lead Generation Strategies That Can Change The Way You Do Business

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Real Estate Lead Generation Ideas

As a real estate professional, you know that effective real estate lead generation is a fundamental aspect of business success. The process of acquiring new leads directly translates to cultivating a broader client base, ultimately contributing to increased revenue for your real estate endeavors.

65% of businesses say generating traffic and leads is their biggest marketing challenge. The real estate industry is saturated, and competition is high. Whether it’s agents looking for buyers or investors looking for sellers, the struggle is the same.

How can you beat the competition and get new leads through the door? Lead generation might seem monumental, but with the right strategies, patience, and hard work, you can raise your number of clients through effective lead generation.

This article discusses 43 of the best real estate lead generation strategies.

In fact, these are the same lead generation strategies that many of our Carrot members have used to generate millions of leads (not counting 1000s of phone call leads):

Carrot members real estate lead generation

Experts say 20% of real estate professionals pull in 80% of the sales.

And despite how exact those percentages are, there’s a merit of truth to the 80/20 rule. We’ve all met, for instance, the person who out-profits every other real estate professional in their location. More often, though, we meet the real estate professional who generates 80% of leads annually.

The reality is that some people are better at generating leads than others — but only because they implement the right strategies.

Over that time, we’ve learned a thing or two about lead generation in the real estate space… and so have our members.

We want to give you these real estate lead generation strategies that will change your business.

43 Real Estate Lead Generation Strategies for Agents, Brokers, Realtors, and Investors

1. Treat your properties as a storefront… kind of

Our first idea comes from mobile home flipper Paul doCampo, who responded to an inquiry I made on Facebook asking for real estate lead generation strategies.

Here’s what he said.

“Treat your house flips like a storefront almost. Especially in places that have a lot of traffic. Banners, signs, take-home boxes during construction, contractors with a stack of your business cards, and trained what to say. Make your message/USP known to everyone who walks by and make it as easy as possible for them to contact you.”

For real estate agents, that’s par for the course. Most agents wouldn’t try to sell a house without putting a sign in the property’s front yard.

For home flippers, house-front signage and banners often miss real estate lead generation opportunities. While you own the property, you might as well use it as free advertising for your real estate business, “especially in places that have a lot of traffic.”

Here’s one example from Coroa Homes doing this.

Real Estate Lead Generation Ideas - Free Advertising

Here’s the thing about real estate lead generation: you never know where your next deal will come from. If you’re like most real estate professionals, you’ve landed deals in unexpected ways — coffee shop conversations and everyday run-ins.

That is just one more advertising method that allows you to get your message in front of more people. And who knows? Maybe you’ll make $25,000 extra this year just because you put a sign in a yard.

2. Create amazing website content

Your real estate agent or investor website can greatly impact your overall revenue.

And at Carrot, we talk about content marketing on your website.

But that’s intentional. We only do it because content marketing is often an undervalued lead generation strategy — especially in real estate.

Part of that is because some of the benefits of content marketing are evergreen or long-term.

Usually, you won’t see many SEO results for at least six months. Still, content marketing has some short-term benefits — such as immediate promotional opportunities.

If you don’t have great website content to promote, then talking about your website and what you do can come off a bit trite (to put it lightly).

Content marketing lets you subtly talk about your business and what you do without being too heavy-handed.

This is why Nexus Home Buyers creates blog content like this regularly.

real estate blog content

Matt had to say when I asked him about real estate lead generation strategies.

“One of the lead sources that we like is writing a short guide or shooting a quick video about how to do something or a guide about your city. For example, in real estate, writing a guide about “How To Winterize Your Home” or a YouTube video about “Winterizing Your Home” will target multiple potential clients in your area.

You create a guide based on your local market. You could even create a guide about the best restaurants you’ve been to in your city.

People love learning about their city or how-to guides. If you are genuinely trying to provide helpful information instead of selling to them, people will visit your site, engage with your content, and potentially become a client.”

Well, the verdict is in, and the stats back him up, whether we’re talking B2B or B2C.

B2B companies that blog 11 or more times every month receive three times the traffic of companies that blog zero to one time per month.

Similarly, B2C businesses that blog 11 or more times every month receive four times as many leads as companies that only blog four or five times a month.

As it turns out, create more content if you want to drive more traffic and pull more leads.

It doesn’t have to be complicated. Check out the video below for a dead-simple content creation strategy we use here at Carrot. With this strategy, you can create a fantastic piece of content in 20 to 30 minutes for about $5.

Content Marketing Strategy for Real Estate: Carrot's # 1 Method

The ideation phase is one of the most complex parts of creating massive content. How do you know what to talk about? What will interest your audience?

Well, here’s the answer: Go to the FAQ page of your website and create content that answers those questions.

That’s what people are asking, and if you answer, they might work with you in the future.

Or download our free Video Marketing Playbook For Investors And Agents. You’ll get 52 templates. You can start implementing the ideas today!

3. Post on Instagram

Hootsuite reports that the top brands on Instagram post 4.9 times per week.

That’s about one post for every business day.

But maybe you’ve never considered using Instagram as a real estate professional. That’s okay – but it’s time to consider it because Instagram is the most visual social media platform with three prominent industries: food, clothing, and real estate.

This is probably precisely why some savvy real estate agents and investors have already flocked to the platform with their hashtags ready and their cameras clicking.

Of course, your Instagram content doesn’t need to be complicated. Just consider RealEstateKirby’s post about how he loves the entryway to a home he’s selling.

Real Estate Lead Generation Ideas - Instagram

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Perhaps the biggest secret behind Aaron and Krista Farr’s success has been their consistent and creative activity on social media and their website.

On Instagram and Facebook, they post 2-3 times per day.

Krista claims that consistency, day in and day out, helps them build trust with their market.

Farr group instagram

Real estate lead generation is all about being in the right place at the right time. You never know when someone will see your Instagram post, call you, and make you $15,000. It could come from anywhere — including Instagram.

Try posting one photo of a property daily for six months and see what happens.

Unlock Your Instagram Marketing Knowledge

Learn everything that Real Estate Agents need to know to get started with Instagram marketing.

4. Join community efforts

Real estate professionals are something of community advocates.

When entering the real estate industry, you probably tried to relocate to an area you thought would be particularly ripe for sales and profitability. Because you know as well as I do that you don’t just sell a home — you sell the neighborhood, the coffee shop across the street, and the city as a whole.

And if a prospect thinks you don’t love the city you’re operating in even for one second, they won’t give you the time of day.

After all, who wants to live somewhere that the local real estate experts don’t even love?

That’s right. No one.

Perhaps there’s no more sure-fire way to build meaningful relationships, establish local expertise, and show people that you love your town than by supporting community efforts.

Maybe your city is cleaning up its parks or helping to remove graffiti from local buildings. Whatever the case, make time to attend at least some community service events.

You’ll build relationships with local people who might eventually become customers and show people you’re worth working with.

Even Windermere real estate does this.

Real Estate Lead Generation Ideas - Community Involvement

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One source reports that consumers value a company’s reputation more than its products.

In other words, the house you’re buying or selling matters, but your reputation matters more.

And if you’re going to build a long-term sustainable business, then maintaining your reputation is non-negotiable.

5. Create a consistent newsletter

There’s no talking about real estate lead generation strategies without discussing email.

Still, email is one of the best opportunities for real estate agents and investors to reach their prospects and valuable connections. For instance, according to Constant Contact, for every $1 you spend on email marketing, you can expect an average return of $38.

This is probably also why 80% of professionals claim email marketing drives customer acquisition and retention.

Of course, running a consistent newsletter is easier said than done.

Because you still have this daunting question: What should you talk about?

Well, the answer to that question lies in two more questions.

  1. Who are you emailing?
  2. What do you want them to do?

If you are emailing all your connections and want to keep in touch regularly, you might consider sending something fun, as Corinne Bernard does in her email newsletter.

Real Estate Lead Generation Ideas - Newsletters

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In this case, there’s not anything that you’re asking people to do. You’re simply staying in touch with them so they’ll think of you when they are ready to buy or sell their house.

That illustrates the primary benefit of running a consistent newsletter — when you’re regularly in touch with people, they’ll think of you first when they’re ready to take action.

I also love this email newsletter by Charity Adams. She offers several pieces of content for various audiences and then finishes with a friendly reminder that she’s there to help if people need her.

Real Estate Lead Generation Ideas - Email

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To start your newsletter as soon as possible, add a form like this to your real estate agent website or your real estate investor website that allows people to sign up.

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MailChimp lets you do this easily for free, with up to 2,000 subscribers and 12,000 monthly emails.

Then, send your list of valuable content, relevant offers, and exciting updates. They’ll appreciate it, and you’ll generate more leads.

6. Ask for referrals

This tactic is dead simple, so I won’t belabor it: ask your past customers for referrals.

While people are going through the buying process, focus on them. But once they’re taken care of, gently ask them if anyone they know might be interested in your services.

It’s no secret that word-of-mouth is still the most powerful marketing tactic for generating leads — and referrals exploit that fact.

While 83% of consumers are willing to refer someone after a positive experience, only 29% do.

Why?

Because the salesperson rarely asks.

But the salesperson that does ask reaps massive benefits. For instance, people that a friend refers to are four times more likely to buy, and a referred customer’s average lifetime value is 16% higher than non-referrals.

Said another way, you’re missing out on potential revenue if you’re not asking for referrals. Period.

Fortunately, this doesn’t need to take a lot of extra time. Here’s an email that HubSpot put together that you can steal when asking for a referral.

Hubspot Lead Generation Email Example

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You can say the same thing if you’re asking over the phone. Either way, ask for a referral, whether over the phone, via social media, or by email.

Your past customers represent a goldmine of potential for your business.

7. Record “live” open houses

Technology is changing the way that real estate investors and agents market themselves.

And live video changes how you can do open houses (for agents) or house walkthroughs (for investors). With a smartphone and a Facebook or Instagram account, you can double, triple, or even quadruple the number of people you reach when showing off a house.

How?

Live video.

Plus, people love live video.

Consumers spend almost 83 minutes per day consuming digital video.

While there are many ways to use live video to your advantage as a real estate expert, perhaps showing off properties is the easiest and most effective strategy for your business.

Here’s an example of Zac McHardy running a live video while he manages an open house.

So, how does this generate leads?

Simple. When more people see your properties, there’s a higher chance that one of those people will show interest and buy.

8. Wear a company-branded T-shirt

real estate lead generation ideas - wear branded clothing

Founder, Beau Hollis – “The House Buying Guy”

What if people randomly started talking about your real estate business without knowing your profession?

That’d be pretty cool, huh?

By wearing branded clothing, you might be able to make that happen. Not everyone will ask you about the logo on your T-shirt or what your business does, but some will.

And when they do, that gives you an easy way to talk about your real estate company. Some people you speak to might even be interested in working with you.

Again, you never know where a lead or deal will come from. Wearing business-branded clothing is another simple avenue for generating this year’s unexpected revenue.

As GrowthHouse says,

An often overlooked way to generate leads is to wear your name badge or company wear such as a hat or polo shirt. When people ask, ‘Oh, in you’re in real estate—how’s the market?’ Be prepared with a concise answer about how much inventory is on the market, how much prices are increasing or declining, and offer to send them a free report on their property. Agents can use RPR to gather this data quickly and of course, you need their contact information to send them the report. One woman who worked for Coldwell Banker got a CB t-shirt for her dog.

And in today’s digital world, creating a t-shirt with your logo or brand name is pretty easy. You can create a logo for free using Canva. And you can design a custom t-shirt using Custom Ink.

9. Launch an email campaign

Nurturing relationships should be part of your real estate marketing strategy. Email marketing is a great way to do just that!

Emails can help you save, sort, and segment contacts to control the list fully.

Automated email campaigns automatically deliver messages tailored for each person while you’re busy finding new homeowners in the beautiful properties available on the market today.

10. Bandit signs

Bandit signs can be essential for many investors in a real estate marketing system. This is because they create the point-of-contact necessary to initiate transactions and have unmatched exposure, even compared with newer techniques that might seem more sophisticated at first glance.

A bandit sign can go a long way in generating brand awareness for all levels of investors or business owners when placed strategically on public property near their target audience’s destination, even if some may dismiss them as primitive methods compared to contemporary advertising tools on social media networks.

11. Launch a Google Ads account

Google Ads is one of real estate professionals’ most popular online advertising platforms. Google Ads has an excellent track record and can provide quick results with minimal investment on your part, making it an excellent tool to utilize if you want to gain exposure quickly in today’s competitive market.

You can rank #1 in organic search results, but it takes months or years, and there’s no guarantee you’ll achieve high-ranking page positioning. Google Ads instantly lets you compete with other advertisers competing for real estate keywords.

12. Start a podcast

This idea isn’t for everyone — it won’t help you generate leads immediately.

But over time, and with enough consistency, running a real estate podcast can increase brand awareness, establish credibility, and even attract motivated buyers and sellers to call you.

However, this depends on where you operate.

If you invest in a small market, starting a local podcast probably won’t offer much traction.. If you’re in a large market, starting a local podcast might pay off!

13. Interview local businesses for your blog

Interviewing businesses in your local community presents an exceptional opportunity to grow your credibility and authority. This will help expand the reach of your business with a broader audience who is likely interested in what you have to say or offer them.

Shemika Fox, a Real Estate Agent in Santa Cruz, has had major success using this method. Here is an example of one of her interviews.

Interviewing local businesses also:

  1. Allows you to tell your story
  2. Expands your networking 
  3. Increases word of mouth around your business
  4. You can repurpose the content into YouTube videos, paid ads, and blog posts
  5. It provides the opportunity to share with your email list
  6. It gives you the perfect content to share on social media

14. Take advantage of Craigslist

Craigslist is a powerful — and easy-to-use — platform for generating leads.

Investors can use Craigslist to find motivated sellers (look for FSBO listings posted a while ago and still haven’t sold or created posts in the house listings section advertising your services) and find cash buyers (create posts in the house listings section advertising your deals). 

Agents can use Craigslist as an additional place to list homes or even as an outlet for finding potential sellers (look for people who seem to be having trouble selling their homes as FSBO). 

Ensure you post multiple times, refresh as often as possible, and replace posts when they expire. We highly recommend hiring a VA to help manage your Craigslist lead-generation strategy since it’s a little tedious but easy. 

15. Create virtual tours

Virtual tours are a great way for real estate agents to find buyers — investors can also use them to promote deals to cash buyers.

Instagram, TikTok, and Facebook are probably the best places to post your virtual tours — you can even do it LIVE if the platform allows it. 

What’s even cooler is that technology now allows you to create 3D virtual tours where people can go through the homes at their own pace from the comfort of their sofa. Here’s a video that explains how to do that…

How To Create A 3D Virtual House Tour

16. Submit press releases

When you launch your business — whether you’re an investor or an agent — why not try to garner local attention? 

Your local newspapers and radio stations are always looking for news-worthy stories — can you spin an exciting story about your business to make it “newsworthy”? 

If you can, then you’ll get free publicity!

Which is always good for business. 

Just reach out to local media outlets and tell them an interesting story about how your business started and see if they bite. The more community members who know about your business, the better!

17. Start a partnership

Rome wasn’t built in a day. And it sure as heck wasn’t built by a single person. 

You’re not trying to build an empire, of course… you’re trying to build a business — but building a company is also very rarely a one-person job. It requires expertise from many different people as well as partnerships with lots of various experts. 

So whether you’re an agent or investor, start looking for partnerships — you can partner with other investors or agents, title companies, hard money lenders, private money lenders, property management companies, and more!

Opportunities are everywhere when you keep your eyes open!

18. Attend foreclosure auctions

If you’re a wholesaler, your business model depends on finding high-quality cash buyers who’ll pay a fair price for your deals and do so quickly and without too much fuss. 

Foreclosure auctions are probably the single best place to find these people. 

Think about it — people who go to a foreclosure auction have cash on hand to buy a distressed property sight-unseen… doesn’t that sound like exactly the type of person you want on your buyer’s list? 

Here’s a great video that goes into more detail on this strategy…

How To Create The Best Cash Buyers List [Hack Strategy]

19. Drive for dollars

Driving for dollars is a tactic real estate investors can use to find off-market distressed properties and motivated sellers. 

It’s straightforward. 

You drive around neighborhoods, write down the addresses of distressed properties, research the homeowners back at base, and add those people to your marketing cycle. 

It’s a great way to find deals your competitors are unaware of. 

If you want to make this process less time-consuming, contact mail carriers in the area and offer them a little money for every deal they send. 

20. Make DIY videos

The real estate space is filled with DIYers who want to learn how to repair and/or renovate their property. 

Some people also want to learn how to sell their property without a real estate agent. 

Some want to learn about the first-time home buying process — how to find a mortgage lender, what to expect at house showings, and how to find a trustworthy real estate agent. 

In other words, all that real estate knowledge you’ve got in your head would make GREAT content for Facebook, Instagram, TikTok, or YouTube. Get in the habit of pulling out your phone to record videos and offer DIY advice — it’ll build brand awareness and make you the go-to expert that people want to work with. 

21. Partner with local contractors

Here’s an idea for investors looking for motivated sellers. 

Contractors in your area are constantly fixing up distressed properties… or, at the very least, meeting homeowners and offering quotes for fixing those properties. 

Some of those homeowners quickly learn that they can’t afford the contractor’s services and thus decline — and the contractor loses time and money. 

What if you partnered with contractors in your area and offered them a commission for every deal they bring your way? Then, the next time, a seller tells them, “Well, I can’t afford that.” They can say, “I understand. If you’d rather sell the property, I do know someone who can pay cash and will buy it as-is.”

Win-win.

22. Advertise in the local newspapers

Advertising in the local newspaper is easy to build brand awareness and generate leads for real estate agents or investors.

However, it is also a little bit pricey. 

So you’ll want to weigh the pros and cons of putting money toward it. 

If you’ve got a big budget and are looking for more outlets to spread the word, then it’s probably a great thing to try (we recommend using a unique phone number to see how many phone calls it generates). 

If you have a small budget, every dollar you spend counts. Then, we recommend trying more direct lead-generation methods like Facebook ads and direct mail. 

23. Speak at an event

Do you live in a big city with various conferences and events where you could share your expertise? By doing so, you can build partnerships with other real estate professionals in the area and maybe even find some new sources of leads!

24. Advertise on the radio

Local radio stations consistently reach a lot of homeowners.

So if you’ve got the money for it, why not try and advertise on the radio? We recommend using a unique phone number to see how many phone calls the radio ads generate for your business.

25. Start a direct mail campaign

Direct mail is one of the most influential and effective strategies for generating a consistent flow of leads for your real estate business — for investors and agents. 

Some of the most popular lists for real estate investors are, according to Flipping Junkie… 

  • Tax Delinquent List – criteria: 2 years behind, are still the homeowner
  • Code Violation List – no criteria
  • Equity List – Absentee Owner, Owner Occupied, and Global (all) – criteria: over 45 years old owner, last sale date between 1990 and 3 years ago.
  • Inheritance List – USLeadList
  • Evictions – no criteria
  • Yard Sale/Garage Sale List – tenants sell before they move
  • Probate – Recommends getting the course from Rick Ginn
  • Arrest Record List – list of people recently arrested

If you’re a real estate agent, we recommend sending direct mail by zip code to increase brand awareness. 

Also, set out with accurate estimates of how much you expect to spend to acquire each deal — between $2,000 and $4,000 is typical when using direct mail.

26. Follow up on old leads

Generating a flow of steady leads is critical for growing your real estate business, but so is nurturing the leads you already have

I spoke with Ryan Dossey — a real estate investor in Indiana — before about this, and he told me that 90% of his deals happen during the follow-up process… not during the first phone call. 

The same is true for real estate agents. People might not be ready to buy or sell right now, but in 6 or 12 months, when they are prepared to sell… you want to be top of mind. 

So, you might consider periodically sending email newsletters like this to the people on your email list.

That’ll increase brand awareness and keep you top-of-mind so that when people are ready to sell, you’ll be the person they come to.

Create a follow-up machine and start

27. Use leaflet drops or inserts

Full leaflets or inserts are another great way to generate real estate leads (similar to direct mail or door hangers).

28. Use your business cards

Business cards might seem a little outdated… but for real estate agents and investors, they’re a great way to build brand awareness and generate leads. 

Business cards are effective specifically for local businesses — and even more so for companies that require the client/customer to contact a salesperson. 

So yeah… real estate counts. 

We recommend printing a few hundred business cards and carrying a few around. 

You never know when you will meet someone interested in your services. Hand them out whenever possible; many people will get to know your business over time.

29. Door hangers

Door hangers can also be a great way to build brand awareness and generate leads. 

If you’re an investor looking for motivated sellers, consider making door hangers a part of your driving-for-dollars process. After writing down the address for further research, put a hanger on the door so the owner can contact you if they want to sell their home. 

If you’re a real estate agent, choose a neighborhood where you’d like to work and put door hangers on the homes — you might also seek out FSBO listings and put door hangers on those properties to offer your services.

30. Attend REIA meetings

REIA meetings provide an excellent opportunity to discover lead-generating methods. 

Attending these gatherings is free and open to anyone interested in learning more about real estate investing.

31. Cold call expired listing owners

Cold calling is the most uncomfortable lead generation strategy for real estate investors and agents. 

But here’s the thing…

Since it’s uncomfortable, many of your competitors aren’t doing it

This means that there are deals you could get by cold calling that your competitors will never have access to. 

But you don’t have to take our word for it. 

Check out this case study of how Max Maxwell used cold calling to grow a $900k real estate investing business. It’s pretty mind-boggling. 

32. Share your testimonial stories

How do you convince someone to work with you? 

Do you tell them how many homeowners you’ve helped? Do you tell them how long you’ve been working in real estate? Do you tell them you’ve got a trustworthy track record? 

All of those tactics can work. 

But you know what’s even more powerful? 

Stories. 

Specifically, true stories about real people you’ve helped buy or sell homes and the beautiful things they’ve had to say about you.

Nothing builds trust and credibility like testimonials, so use them often on sales calls and marketing materials!

33. Join your local home builder association

Home Builder Association offers networking events, allowing builders, trades, and industry-related companies to come together to discuss best practices and learn from each other.

This presents an opportunity for your business to get its name out in the community while spreading positivity. 

Many local chapters are also involved in making their communities better places to live, supporting and organizing community outreach programs like Habitat for Humanity and Home Aid, and providing homes and support services for the homeless.

This is a great chance to spread positive messages about your company at events that contribute to helping others!

34. Crash garage sales

Garage and yard sales are a great way to find people thinking about selling or at least being willing to chat with you because they’re looking for something better. 

Even if the person isn’t moving yet, maybe give them your card so when they plan on leaving, it’s easier to contact you when they are ready!

35. Send postcards to expired listings

Sending postcards to expired listings is a great way to help sellers who may be worried and discouraged. These postcards encourage them that you’re the right agent or investor by asking the right questions and letting them know there is nothing more important than finding someone they can trust with this sale.

Expired listings often have many motivated sellers, making direct response postcard campaigns effective since these anxious buyers want answers fast!

36. Attend local networking events

Most communities have local meetups where entrepreneurs, business owners, and investors gather. 

Why not join?

Who knows what opportunities those meetups will present if you attend them consistently.

You’ll likely discover partnerships, additional lead generation strategies, and marketing tactics you wouldn’t have thought of if you hadn’t joined!

37. Contact “For Sale By Owner” listings

FSBO listings can be a great place for real estate agents and investors to find leads. 

Investors can contact these sellers and offer their services. For example… 

“Hey. I know the home selling process can be a headache. And that’s why we buy people’s homes as-is for cash. We can make you a fair cash offer in just 48 hours, and you can pick the closing date. We’ll even pay all closing costs!”

And agents can do something similar…

“Hey. How is the home selling process going? I know how much of a headache it can be… so I thought I’d offer my services. I have a track record of selling homes quickly and for higher than market prices. Plus, my commission is negotiable! Give me a call if you want to chat.”

38. Utilize Facebook Ads

Investors can use Facebook Ads to build brand awareness and generate leads — real estate agents can do the same. 

For targeting…

  1. Ensure you target a specific zip code so you’re not running ads to people outside your market. 
  2. You might consider using “retargeting” via the Facebook pixel. This allows you to show ads to people who visited your website but left without giving you their contact information.

For inspiration, here’s an example of a Facebook ad being run by an investor…

real estate lead generation ideas - Facebook Ads

And here’s an example of an advertisement run by a real estate agent…

FB Ads for Real Estate lead generation

39. Join a local landlord association

Finding and becoming active in a local landlord association is a great way to build relationships with other real estate experts in your area.

And as we all know… those relationships often lead to business growth down the road.

You’ll learn new business strategies and lead-gen tactics and even have opportunities to collaborate with other real estate professionals.

It’s definitely worth your time!

40. Guest post on a local blog

If you live in a decent-sized city, online blogs will discuss various topics specific to your market — food recommendations, current events, market updates, etc.

And writing for those blogs is an excellent opportunity to drive traffic to your website and build brand awareness. 

To find those blogs, search for topics specific to your market.

For instance… 

  • Best restaurants in
  • What to do in
  • Real estate updates in

Then, reach out and pitch the owner of the site an idea!

Here are 101 blog post ideas to get you started.

41. Create a LinkedIn brand page

Maximize your real estate marketing efforts by focusing on LinkedIn to generate leads and referrals. To do this, optimize your profile with photos and a summary of your experience, including valuable content that will help you connect better to other contacts in the industry through mutual connections.

Be sure to create a complete profile:

  • Your company page is where you can share your company’s history, mission statement, and interests—and it should be filled with every detail about what makes your business unique. We encourage our partners to use the About section of their pages to tell others who they are and why people might want to do business with them.
  • Make your company page stand out from other agents. Fill it with interesting posts and many photos. 

42. Implement text message marketing

Direct mail, advertising, and cold calling used to be the primary marketing options available to real estate agents and investors. 

But with the rise of SMS, text message marketing presents new opportunities!

Just check out some of these stats (pulled from VoiceSage)… 

  • 64% of consumers think businesses should contact them via SMS more often.
  • About 61% of marketers still don’t use SMS. If you start now, you’ll be on the cutting edge.
  • It takes the average person 90 seconds to respond to a text message.
  • 29% of SMS marketing recipients click on links in SMS messages.

Crazy, right? 

We recommend adding SMS to your follow-up and lead-generation processes — you can use a tool like SimpleTexting to get started. 

43. Generate buyer leads by becoming a Zillow Premier Agent

Zillow is the most frequently visited real estate website, and buyers spend a lot of time there. 

With 186 homes viewed per second, they’re coming here to get information about their next home. 

The Zillow Premier Agent program puts you in the spotlight along with your prospects’ viewing activity and gives access to great perks like featured placement in the agent finder and live connections programs.

Conclusion

You don’t want to fall into most real estate professionals making only 20% of the sales. Instead, you want to be one of the 20% that generate 80% of the revenue.

What differentiates the many who don’t and the few who do?

At least in part, using the right real estate lead generation tactics.

And while these 43 real estate lead generation strategies won’t solve all your lead generation woes, they offer a great place to start.

How do we know? Because we’ve tested them and published the results in our Market Harvest Report.

What are your best lead generation strategies? Let us know in the comments below!

Mike Blankenship

Michael is a freelance copywriter who helps startups build bigger, more sustainable businesses. He’s been mentioned on Forbes and Entrepreneur for his expertise as a writer, and he's written articles for SUCCESS, SmartBlogger, GetResponse, AdWeek, Jeff Bullas, and a whole slew of other publications. You can learn more about him at mikeblankenship.org or connect with him on Facebook.

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2 responses to “43 Real Estate Lead Generation Strategies That Can Change The Way You Do Business

  1. Great content Mike. Ideas #3 and #8 should be fairly easy to implement right away. We are getting better with our facebook audience, but haven’t really considered instagram. Thanks.

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