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Inbound Marketing Articles
For Real Estate Investors & Agents
Tristan Ahumada is an agent, mentor, consultant, and editor for Success Magazine. His relationships, drive for knowledge, and insight into the world of real estate technology have helped him build a business and a community that help elevate others. Today we are talking about the disruptions of technology on the real estate market, and what agents and investors can do to find motivated sellers, even in a low-inventory market.
Greg McKeown is a best-selling author and speaker who works with businesses and individuals to help them find out what’s really important. His world-renowned book, Essentialism, has changed the way people prioritize their crazy lives. I don’t care whether you run a growing business or you’re raising a growing family at home… if you apply Greg’s concepts from Effortless & Essentialism, they will open your mind and fundamentally change your life. I couldn’t be happier to hear his insights & stories first hand. It’s sort of like a behind the scenes look at his writing process. By the way- warning: the interview gets pretty emotional towards the end. So please, listen in or keep reading to learn how to apply these wildly powerful ways of thinking in your life so you can do more of what makes the biggest impact and trade the chaos for calm.
Bank loans don’t let you build relationships OR scale your business. Not to mention all the deals they won’t even touch! That’s why today we’re covering: How to create a deal package that lenders want to see, what kind of terms to expect, how to network and find the right lenders, when you should use your own private capital.
Our guest is April Crossley. She started as a teenage mom with Zero financial education and dove into real estate working full time, raising a family, and NO money. Fast forward to today- in 12 years of investing she’s never used a dime of her own money to buy any of her flips or rental properties. So whether you want to become a private lender or you just need to be able to close more deals, She’s about to teach you how.
In our 250+ episodes of the Carrot Cast, we have never talked about the world of affordable housing. This unique niche is not only a way to make money, but it is a way to provide assistance to the over 7 million Americans who lack adequate housing. Evan Holliday has an incredible business model that is empowering people and improving communities. Here’s how Evan is influencing change, building thousands of units, and creating over $225 million in developments… all at the ripe old age of 30.
Part four in our SEO series came from feedback we received from Carrot users who wanted to know exactly what to do if they were only putting in an hour a week on their sites. We brought in two of our favorite guests, Keith Sant and Bryan Driscoll, to dive into using valuable backlinks and creating consistent content for your website. (Pssstttt… it’s easy with our Advanced Marketer Plan.) So listen in or read on to find out how to get the most out of your website in just one hour a week!
Part 3 of our SEO series is aimed at those who wish to rank in multiple markets. We’re sitting down with Bryan Driscoll and Adrian Nez (2 of our favorite SEO pros) to find out if you should set-up multiple websites, how to best optimize your homepage, how to ace your location pages, where to send your paid leads, and much, much more!
Put our SEO strategies to work for you! Get your copy of our SEO Bible here… www.carrot.com/bible
SEO is a topic that can seem overwhelming for some of our members who simply want to close deals and not work on the details of their website. However, as you’ll discover in our latest episode of the CarrotCast, with these simple, effective, and often overlooked strategies, you’ll be able to achieve higher rankings faster than you may think. Higher rankings lead to more clicks, more clicks generate more leads, and more leads mean more conversions. Here are 5 incredible SEO secrets from our friend, client, and professional marketer, Bryan Driscoll.
Want to get more leads through SEO, but have no clue where to start? Over the next 4 episodes, we’re bringing on industry-leading SEO experts to teach you everything you need to do as an investor or agent to start bringing in more leads through the power of Search Engine Optimization – From getting started to advanced tactics & concepts.
One of the things I have seen investors and agents struggle with the most is finding ways to stand out and differentiate themselves from the competition. Many people are under the impression that they just need to go out there and get leads when in reality, it takes much more than that.
Matt Slowik has always been interested in real estate, but he is just now taking it up a notch by launching his business and his Carrot site. Last year, he stumbled upon the Carrotcast, listening to 255 episodes last year alone! Currently, he is working on his Master’s Degree and is employed full-time as a safety compliance officer. That said, he was probably our top listener in 2020. Last year alone, he listened to over 250 episodes, which equated to about 10,555 minutes! I know what my favorite episodes are, but we felt there was tremendous value in seeing which episodes resonated most with a newer investor. Today we are chatting with Matt to learn about his business, what he’s learned, and how he balances his busy lifestyle!
The importance of the agent investor/relationship is something we’ve been talking about for a while now here at Carrot. We’ve often said that in the future, agents will need to invest, and investors should be licensed in order to better serve their leads. Well, the future is now. Now, more than ever, people are looking for ways to sell their homes. With the rise of iBuyers, people are looking to other sources when they are thinking about putting their home on the market. The agent or investor who is able to offer multiple solutions, is going to be able to complete more actions and help more people. Here’s how Carter Crawley is doing it.
With so many people out there bragging about their wealth, lifestyle, and real estate conquests, it can be difficult as a new investor or agent to find your place. So often, people see what others are doing and feel that they need to do that too. But luckily, there are many ways to get where you want to be in the real estate business. You can do things your way, without having to compromise your family, lifestyle, or moral compass. Today, Eric is going to share with us how he has built his business from the ground up, always keeping his great, great, grandson in mind.
David Greene is an award-winning agent, investor, businessman, and the co-host of the Bigger Pockets Real Estate Podcast. His “eco-system” of services is changing the real estate game. By being a one-stop-shop for his clients, David is able to provide service that is superior to many others in his field. Today, we’re diving into how he has built his incredible team, what he is doing today that is unlike other agents and investors out there, and why you don’t need to have it all figured out… you just need to take action.
When it comes to generating leads that convert, Bryan Driscoll is crushing it. Using just the standard Carrot site, a few highly-targeted pages, and some PPC, Bryan is bringing in more qualified leads than he knows what to do with. In fact, he gives the majority of his leads away, focusing only on one zip code. Today we are going to discover how he got here, what he’s doing that works, and why he’d choose Carrot time and time again vs. any other platform for his website.
Cristina doesn’t come across as your usual home buyer. Her website has lots of pink, lots of smiling photos, and even some emojis tucked in there for good measure. But what the site doesn’t show is the massive amount of effort, learning, and trial and error that got her here. Her website may not look like other Carrot sites you have seen in the past, and that is exactly why she is converting so well. She’s ranking in the number one spot for many keywords in both Los Angeles and Arizona because of her unique approach and high-quality content. Today we are going to learn how she had built the perfect team, modified her marketing, and what she is doing to make herself even stronger.
Adam Mitchell and Lance Doty are the perfect example of a business following the plan, following through, and reaping the rewards. However, this wasn’t always the case. Just a couple of years ago, Lance and Adam lost over 40k, but they stayed the course, pivoted their strategy, and are now seeing profits well over 6 figures. This is how they did it.
Aaron Amuchastegui is an investor, developer, dad, husband, and the host of the Real Estate Rockstars podcast. He has bought and sold over 1,000 foreclosures and has developed his own software to help other investors do the same. Most importantly, Aaron is a data nerd like me who let’s math guide him in all aspects of his business. Today, we are talking about foreclosure data, member data from our Carrot sites (our members raked in over 500,000 leads this year,) and the steps you should be taking as an agent or property investor to stand out from the pack post-COVID.
Don’t be so busy following other’s lives that you forget to be the author of your own. – Trevor Mauch, CEO of Carrot
San Starns isn’t an agent nor is she a real estate investor. She is an elopement photographer who is creating her own niche to help people not just create the perfect wedding day but also to find the courage to go after what they want – even when society says no. Using the lessons she’s learned both in life and business, she’s developed the confidence to become the person she was meant to be, and now she’s helping other people to do the same. No matter what industry you’re in, Sam’s tips can help you define your purpose, create your niche, and live the life you were meant to live.
In the first episode with Greg Helbeck we talked about negotiations, raising margins, and the questions he always asks his leads when talking about their property. A lot of his deals are done remotely, which makes it even more important that he stay on top of his analytics. Today we will be diving into what you should be tracking, how you should be tracking it, and who you should be comparing yourself to. (Hint: it’s not other people.)