Want to rank higher on Google EASILY and attract more motivated house seller leads? Today, we delve into the secrets of optimizing your Google Business Profile for real estate investors (FKA Google My Business!)
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Take a Free DemoIn this video post, we’re diving into the treasure trove of knowledge shared during an exclusive, previously live-recorded session at Carrot Summit 2023. Join Keith Sant of SEO Meets REI and Brady Winder of Carrot.com as they unveil the secrets to optimizing your Google My Business profile.
Google Business Profile for Real Estate Investors
Intro – Unlocking the Power of Google My Business (0:00)
Picture this: You could swiftly ascend the Google rankings and attract motivated house sellers with ease. Keith’s insightful session began with the crucial significance of optimizing your Google Business Profile. This optimization, Keith emphasized, is a direct route to achieving top rankings.
Use Tracking Links – A Glimpse into Lead Sources (0:30)
Keith didn’t just stop at theory; he delved into actionable insights. The discussion swiftly transitioned to the effective utilization of tracking links. These campaign links are more than just URLs – they are your key to comprehending lead sources. By harnessing tracking links, you’re empowered to make informed decisions about your marketing strategies.
Consistent N.A.P. – The Triumvirate of Trust (1:39)
Consistency is the cornerstone of credibility. Keith passionately advocated for maintaining a consistent Name, Address, and Phone number (NAP.) across all online platforms. Why? Because trust begins with uniformity. Your potential customers and search engines alike are more likely to perceive you as a reliable and legitimate entity.
Physical Locations – A Real Address, A Real Advantage (2:20)
The allure of a physical address is undeniable. Keith revealed the magic behind having an authentic address rather than relying on a P.O. box or UPS box. This magical touch enhances your visibility on Google Maps and elevates your position in local searches.
County Vs. City – Mastering Your Service Areas (4:47)
Expanding your service areas? Keith’s got you covered. His expert recommendation: opt for counties over individual cities. This tactical decision broadens your reach, making you a relevant choice for a wider spectrum of potential clients.
“24/7 Open Hours – Your Gateway to Round-the-Clock Success (7:00)
Want to supercharge your leads and interactions? Keith introduced an unconventional yet powerful strategy: set your business hours as 24/7. By doing so, you signal your unwavering commitment to serving your clients, resulting in increased engagement and leads.
Posts = Views – Igniting Engagement Through Updates (10:06)
Do you know the secret to higher impressions and views? Keith unveiled it – consistent updates. Regularly fuel your Google Business Profile with posts. Each update isn’t just an announcement; it’s a spark that ignites engagement and propels your search ranking upwards.
Optimize “About Us” – Crafting a Compelling Narrative (11:22)
Your “About Us” section is more than a placeholder. Keith’s advice: seize the opportunity. Fill the full 750 characters with impactful content and relevant keywords. This optimization transforms your narrative into a search engine-friendly beacon.
Geotag Images – Pioneering Visual Localization (13:49)
Visuals can speak louder than words, especially in local searches. Keith introduced a simple yet potent strategy: geotag your images using free tools. This geo-infusion aligns your visuals with local relevance, capturing the attention of potential customers near you.
Reviews! – The Pillars of Trust and Credibility (15:00)
Rave reviews aren’t just testimonials; they’re your stairway to success. Keith accentuated the immense value of garnering reviews and striving for a minimum of 10. With reviews in your arsenal, you not only elevate your search ranking but also construct pillars of trust and credibility.
Enable Messaging – Conversations and Google’s Grace (17:59)
As the session reached its zenith, a final gem was unveiled: enable messaging and chat features on your Google Business Profile. Keith’s wisdom was clear – embracing this engagement channel opens the door to more interactions and even Google’s benevolent gaze.
Get Started with Google Business Profile Today
The secrets are out, and your path to Google prominence has been illuminated. Carrot Summit 2023’s exclusive insights from Keith Sant and Carrot’s Brady Winder offer you not just theories, but a roadmap to success. By adopting these strategies today, you position yourself to seize opportunities, connect with motivated sellers, and claim your place in the upper echelons of Google’s search results.