Focus on the data, not the drama!Nate Kennedy
One of the things I have seen investors and agents struggle with the most is finding ways to stand out and differentiate themselves from the competition. Many people are under the impression that they just need to go out there and get leads when in reality, it takes much more than that.
If you want to stand out in your market, you’ll need to tap into the psyche of your customers, find out how you can help them, and build value from that foundation. You have to learn how to truly understand your customer’s pain and lead them to the solution.
When you are able to convey the message that you are the one who is uniquely qualified to help them, marketing becomes easy!
Learn how Nate utilizes 3 content marketing pillars to help businesses stand out and how you can implement these same concepts into your own business!
Read the Full Show Notes Below…
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Use These Simple Content Marketing Hacks To Stand Out From Your Competition w/ Nate Kennedy
Nate calls himself the builder of Funnels, Master of Ads, King of Conversions, and The Doctor of Marketing, all with good reason. Since starting his business, he’s helped people to generate hundreds of thousands of leads, maybe even millions!
I’ve known Nate for over 10 years now and have seen first-hand the results he has been able to deliver his clients. Nate’s involvement industry encompasses more than just marketing.
He has owned a mortgage company, wholesaled properties, worked on rehabs, and even built houses himself. When he discovered online marketing in 2007, he went all in and hasn’t looked back since. Today he works with many top leaders and trainers in the real estate space, as well as local agents and buyers.
Over the last few years, Nate and his team have focused heavily on real estate investors. With so many people saying the same things and offering the same services, how do you stand out from the rest?
You can say you pay cash and close quickly, but that doesn’t make your business any different from all the other homebuyers in the area. The investors who are really seeing success are the ones building authority and credibility. When someone has a problem an authoritative business is the first one thought of.
To achieve this, Nate utilizes three pillars when working with his clients. He helps them to understand their client’s pain, deliver a message that stands out, and capitalize on the valuable content they are creating.
Pillar 1 – Creating An Online Presence
Many people think they can just put up a page and the leads will begin to roll in, however, it takes much more than that to be successful with your online marketing. As the leader of your business, it’s important that you understand the psychology of your marketing so you can move people from their pain to a solution.
Our online presence will need to be different from your competition, letting your customers and clients know exactly how you are uniquely able to help them solve their problems.
Getting Great Testimonials
One of the first things Nate asks his clients to do is to provide testimonials from happy clients. It is one thing when you go out and try to sell your services, it is quite another when you have a 3rd party doing it for you.
If possible, get video testimonials that you can utilize in all sorts of ways on your site. When setting up online ads, you can have them point right to your testimonials page so potential clients can immediately see how others feel about you and your business.
Pillar 2 – Developing A Content Plan
Together with his clients, Nate will develop a strategic marketing plan, making a list of the content they would like to create. The content plan should always focus on caring, helping potential clients understand that your goal is to help them with their problems and needs. With so many people in the real estate space, it’s important to show that you are really solving problems and not just another company.
As I’ve said repeatedly, content and credibility are key to help investors and agents stand out from the pack. One of the best ways to do this is through video content.
Video helps to quickly get your message out and will help people to feel like they actually know you. Your video content can then be transcribed and used on a blog and social media. A few examples of great video content include:
- Interview with prominent real estate figures, community leaders, or related professionals in your area
- Video testimonials that shed light on exactly what the problem was and how you were able to solve it
- If you go to a property, take your phone out and take a quick 3-minute video showing people what you are looking for in a house
The beauty of video content is that you can get your message out there quickly and easily. All you need is a phone.
Pillar 3 – Amplifying The Valuable Content You Create
The great thing about testimonials and video content is that it gets all eyes onto your website. A video shot for Facebook can be added to a Youtube playlist. If can go up on your website and be turned into a blog using our quick and easy transcription service.
Segmenting Your Audience
A prominent tool for Nate and his team is Facebook Marketing. With Facebook ads, you are able to strategically target, and retarget potential customers to convey the message you want to get across.
For example, you can run a video ad for one week, then run a second ad only to the people who watched 25% of ad #1 in the past seven days. You can tweak this in all sorts of ways, segmenting by interest, major life events, and previous interest in your product.
Becoming A Celebrity
Using Facebook ads and other marketing channels, you can effectively become a celebrity in your industry and market. When you are able to get the right content to the right people on Facebook, then hitting them again on Youtube, and again with Google Ads, your face and business will pop up where ever they go online.
When you are consistently adding fresh content, you will keep people interested and prove to any skeptics that you are in fact real.
Finding The Who To Do The How
Marketing isn’t for everyone. People don’t always get excited by data and analytics. The good news is that you don’t have to do it all yourself. As Nate puts it… find the who to do the how.
If you don’t want to do the work yourself, find someone who does and is good at it. As an entrepreneur, you must understand how it all works and what needs to be done, but that doesn’t mean you have to do it all on your own.
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