Real Estate Marketing Plan: Simple 90 Day Strategy To Your First Leads Online

Frustrated by the slow drip of leads? As a real estate investor, you know time is money. Waiting months for a trickle of potential deals can seriously hinder your growth.

This blog post is key to unlocking leads in just 90 days. We’ll unveil a data-driven real estate marketing plan designed for 2024, helping you attract motivated sellers and generate more deals faster.

Well, that’s a pretty common problem to have.

We all had it at one point, and you’ll probably have it if you don’t have it right now. I will walk through this Carrot whiteboard strategy, a suggested path in your first 90 days with your online marketing strategy in the real estate industry.

Real Estate Marketing Plan: Our Simple 90-Day Lead Generation Strategy For Sellers and Buyers

If you haven’t set up your website yet, the first thing you’ll do is, of course, get one. If you need a website, check us out at carrot.com. If you’re not a Carrot member, you can also check out biggerpockets.com or Facebook forums to see how our clients perform. That’s great! We’ll roll with whatever you have going on now.

The first 90 days are the foundation. So, many people have unreal expectations in their first 90 days of any marketing, but primarily online.

Online marketing takes some time to develop, so if you’re looking at SEO, PPC, or something similar, your first 30 days, especially, are spent getting things going and refining things.

Even if you’re doing PPC, your campaign won’t be optimized in that first month. So, have realistic expectations about your first 90 days. This is your foundation setup, and you will scale up after that.

One of the biggest things is you need to have patience in these first 90 days because if we expect the world to change in 90 days, you expect a flood of leads to start coming in, but you’re not putting a flood of marketing out there; then you’re probably not going to get the results that you expect.

I’m not saying that you can’t get a flood of leads in the first 90 days; you totally can, but you have to put a flood of marketing out there to capture that, and we’ll show you how to do that.

So, one thing I want to ensure that we all do in our marketing and our businesses is to keep your marketing simple initially. You see many different marketing methods and must explore them all at once.

But that isn’t the path you need to follow. We’ll often look at companies and go, “Man, that company is exactly where I want to be,” but they didn’t start there. They slowly stacked things onto their business, and over time, as they found out something worked, they made it good; they made a process. They systemized it and said, “Let’s stack something else on there.”

That’s how a real estate investor goes from doing their first deal to 2,000 deals. It doesn’t happen overnight. It happens by stacking marketing methods and systems, one by one, as they perfect each of them. So have patience and stack your efforts.

What Should Be The First Thing You Do In Your Online Marketing?

The first thing I suggest people do in their first 90 days is set up a high-converting website.

We’re talking about a website that converts well, looks great on mobile, is not just mobile friendly but looks great on a mobile device, and performs well on a mobile device. It converts a visitor into a lead at a higher rate on a mobile device, which is one thing we focus on a ton here at Carrot, which is why our clients get such great results.

Launch a website; that’s day one!

Personalizing Your Website To Cut Through The Clutter

Within the first 48 hours, you will want to do some basic stuff. Launch your site, tweak your content, personalize your content a little bit, post your story, and fill out your “about” page so people can connect with you.

You want visitors to see a real face or person behind the brand, not a nameless, baseless entity. As we’ve discussed in content, in our CarrotCast podcasts, and in our coaching calls for our customers, it’s a cluttered market. Hence, you stand out by telling your stories and connecting personally.

So, ensure you personalize your content within the first few days of launching your website. You have to reinvent the wheel. If you’re a Carrot customer, take our content and look at one paragraph, read it, see what’s in it, write it in your own words, and then delete ours. So adjust 20, 30, and 40% of that content.

If you’re creating a website from scratch, write excellent, engaging content and incorporate real credibility and testimonials.

Add Lead Tracking So You Know What’s Working And What’s Not

The next thing you must do is put tracking in place as soon as possible. If you’re a Carrot customer, you already have tracking in place, but if you want to get more advanced, and you want to use your own Google Analytics account, or you want to put your Facebook pixel, I would do that the first couple weeks of getting your website. Or, we can do it for you if you’re a Carrot member.

You’re going to need to start tracking that traffic right away. That way, you can begin to retarget people.

Hone Your Unique Selling Proposition

Next, you must ensure your unique selling proposition is nailed within those first few weeks of your online marketing.

What about you and your company standing out, giving people a reason to work with you?

Find Leads With Facebook Ads – First 30 Days

So we launched the website, got our tracking in place, personalized some content, had our “about” page up there, put a picture of you on there, and swapped out pictures. Hence, they’re local to your area, swapped out some content, so it’s unique to you and your area, and built-in that credibility, testimonials, things like that, and then we start some Facebook Ads.

Start Facebook Ads a week two or three after launching your website.

Facebook is fast, quick, and free. If you do it correctly, you can have leads and traffic coming in that day. Our blog has some great resources and a Facebook Masterclass.

Start by running a couple of ads targeting a motivated seller audience, then scale it up over four to six weeks to where you have a couple of campaigns with 3-5 ads within each.

Launch And Build Up Your Pay-Per-Click – First 30-60 Days

Next, once some Facebook Ads are going, your website is optimized with great content, you’ve personalized it, you’ve built credibility, and you’ve built a great “about” page, then you start to do some Google Ads if you have a budget.

If you have $500 to $3000 monthly and are in specific markets, you can start some small-scale PPC marketing and ramp it up.

Sprinkle Credibility Into Your Real Estate Marketing Plan

In month two, you have some momentum going. You’ve got your website; you can always tweak it later, add more credibility, or add your Better Business Bureau logo later. We always look for progress, not perfection, so get that site out the door in the first two weeks, build some basic credibility there, and then continually refine it from there.

If you’re unsure what to do on your website to build credibility, contact us or check out our content on credibility building.

Time To Work In SEO – 30-90 Days

Shift your focus to SEO and Evergreen Marketing. Pick two to three high-leverage keywords to focus on for your market. We discuss it in some of our resources and start setting that foundation.

Then, if you have a tool to track your rankings, maybe start putting those keywords in there to see how your rankings are going. We have that built into Carrot, but other tools can track your rankings if you’re not a Carrot user.

One of the biggest contributors to SEO is content. Ensure you have a good blog post strategy and plenty of real estate blog post ideas to work from!

Begin To Adjust Your Pay-Per-Clicks

Now, it’s time to adjust your PPC because you can’t set it up, forget it, and not adjust it. So, in month two, you will adjust and refine your PPC campaign. If you have enough traffic, you will also turn on retargeting.

You’ve put your Facebook retargeting pixel on, which we teach you how to do in a blog post on our website. Then, in month two or three, we will start turning on retargeting ads on Facebook, and the same thing happens: we teach you how to do those in those other resources, so check them out. Also, keep your Facebook Ads going.

Finally, to wrap out your foundational first 90 days, you’re going to be tracking and refining your SEO. You’re going to a coach or someone you can go to to ask them for advice on improving your SEO, building some backlinks, and social media signals, and this time, you’re probably going to get some citations.

So, get your website listed on Yelp, Yellow Pages, and all those citations. We suggest starting between 20 and 40 in the first 90 days. We can do it if you’re a Carrot member; check out our marketplace. If you’re not a member, check out our how-to build citations for real estate blog post.

After you refine your PPC, and only at this time, start thinking about a CRM. Way too many people started thinking about a CRM for tracking their leads in month one. If you don’t have any leads coming in, you have no leads to manage in a CRM. It’s like having gas without a car to put it into.

So make sure you’re focusing on getting leads first, and then you get your CRM to manage your leads once you start getting enough lead flow that you can’t manage. If you do it correctly, you scale up.

Wrapping Up Your Real Estate Marketing Plan: First 90 Days

Once again, contact us for those resources if you are a Carrot member. It’s just a quick run-through. We have many other resources, coaching, and guidance to help you crush it, just like we do with thousands of customers. If you’re not a Carrot member, keep returning to our CarrotCasts or free resources to help you grow or join the fold. Join the Carrot community.

We will be learning new, amazing things every week with great experts, great marketers, and our Carrot team to teach you how we do what we do and how you can make a bigger difference!

Free Download: Real Estate Marketing Plan: 90-Day Action Plan

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