The Beginners Guide to SEO for Real Estate
Strategies, Tips And Examples
What if you could do 2-3 more deals or transactions per month without increasing your ad spend?
How much additional revenue would that mean for your business?
If you make an average of $5,000 to $10,000 per deal, then 2-3 more deals would mean between $10,000 and $30,000 extra every single month… WITHOUT spending more money on ads.
In a nutshell, that’s the power of a little thing called Search Engine Optimization or SEO for real estate.
So, what does SEO mean for your real estate website?
SEO is perhaps the most powerful (and under-rated) marketing strategy to drive traffic to your real estate website. TONS of Carrot members use Search Engine Optimization every single month to generate passive traffic for their websites (i.e. traffic that is totally free) — and not just any traffic, SEO traffic is almost always higher quality than paid traffic.
We believe every real estate website needs SEO to be successful.
Talking about the quality of SEO leads, he told us:
“For the most part, they’re all motivated. I would say 80% of the leads that come in are motivated sellers. You send out direct mail and you’re dealing with 90% that are unmotivated. SEO is the exact opposite. They’re chasing you, you’re not chasing them.”
And that illustrates exactly why SEO is so powerful for real estate. It doesn’t just drive traffic to your website consistently, it drives high-quality traffic to your website.
Why is SEO for Real Estate is Critical for Agents and Investors?
Well, SEO is a type of inbound marketing, which means that your target market finds you rather than you finding them (paid ads are considered outbound marketing, which is the opposite).
How cool would it be if YOUR TARGET MARKET was consistently visiting your website, giving you their contact information, and practically begging you to contact them and help them sell or buy a home… all without you having to spend a single penny on paid ads?
For many Carrot members who focus on building their website’s SEO, that dream is a reality — they’re generating passive traffic, motivated leads, and closing more deals than their competitors.
SEO is a sure-fire way to beat the competition, grow your business, and even create predictable income and lead generation.
In this guide, we’re going to explain what SEO is and show you EXACTLY how to build your website’s SEO so that you can reap all of the benefits. Combine this information with some practice and you’ll be on your way to having a search engine optimized website.
Welcome to your SEO learning journey!
“9 months ago I had no idea what SEO was and Carrot taught me 100% and that is awesome, so proud!” – Ed Zulyevic
Chapter 1: What Is SEO for Real Estate?
Chapter 1 is your dead-simple, easy-to-understand crash course on SEO 101. For beginners.
SEO can be an extremely powerful marketing strategy for your business. Most Carrot members who use SEO generate far more leads than those who don’t — and because of that, they also close more deals and build bigger businesses with more predictable monthly income and lead-flow.
We’re going to explain exactly what SEO is and why it’s important for your real estate business. But don’t worry, we’re going to make this super simple so even a non-techy person can understand what real estate is and how it works.
After all, you can’t use SEO to generate leads and close deals unless you understand what it is and how it works.
If you’ve never heard of search engine optimization before, then this is your starting place — read this chapter before moving onto other chapters.
Read Chapter 1: What is it, and why is it important?
What You’ll Learn
- Why SEO is Important for Lead Generation
- What is SEO?
- How Search Engine Work
- Search Engine Ranking Factors
Chapter 2: SEO vs Paid (PPC) – Why SEO Can Be Better
What’s better — SEO or PPC (Pay-Per-Click Advertising)?
In Chapter 2, we’re going to talk about the differences between SEO and PPC. We’re going to discuss the pros and cons of each, show you exactly how much of each type of marketing you should use, and explain why SEO leads will always be higher quality than PPC leads.
Ultimately, having an SEO strategy doesn’t mean you should quit running paid ads on Facebook, Google, and other platforms.
Most successful agents and investors strike a balance between their SEO and PPC efforts. SEO is a great long-term marketing strategy for building a business that survives for years to come. PPC, though, is a great short-term marketing strategy for driving traffic, generating leads, and closing deals right now.
The balance between SEO and PPC for most agents and investors will look something like this. In the beginning years, they’ll use more PPC to generate leads, but they’ll opt for SEO strategies the longer that they’re in business.
Read Chapter 2: SEO vs Paid (PPC) – Why SEO Can Be Better
What You’ll Learn
- Main Differences Between SEO and PPC Marketing
- How SEO Can Help You as a Real Estate Agent or Investor
- Leverage Both SEO and PPC Together For Even Greater Results
Chapter 3: Guide to Choosing the Right Real Estate Keywords
By this point, you’ll understand what SEO is and why it’s important… but how do you actually use it to drive traffic, generate leads, and close deals?
Ultimately, the goal is to get your website ranking for certain keyword phrases in Google, Yahoo, and other search engines — things like “Sell my house fast in [MARKET CITY]” and “Best real estate agent in [MARKET CITY].”
People trust search engines (93% of online experiences start with a search engine) and if you’re ranking on page one for a keyword phrase that your target market consistently types into Google, that means a ton of free business for your… well, business.
But what keyword phrases should you target? More specifically, what keyword phrases should you target and how do you create content that will rank for those specific phrases?
There are lots of complicated and confusing ways to do keyword research — usually, it requires purchasing a research tool and browsing through massive keyword phrase databases.
But what if we did that research for you and just told you exactly what keywords to try and rank for — would be pretty cool, huh?
Well, that’s exactly what we’re going to do in Chapter 3. Whether you’re an investor or agent, you’ll find a long list of high-quality keyword phrases that, if you can get ranking on page one for them, will drive traffic to your website every single month.
Read Chapter 3: Guide to Choosing the Right Real Estate Keywords
What You’ll Learn
- What are keywords for real estate?
- Why is Keyword Research Important for SEO?
- How to Find Keyword Ideas for Your Real Estate Website
Free Download: The Most Effective SEO Keywords for Real Estate
Chapter 4: Optimize On-Page SEO for Real Estate
There are a lot of different ways to improve your real estate SEO and your rankings (which will drive traffic and generate leads for your business).
And before we dive into off-page SEO tactics (i.e. things you don’t have total control over), we’re going to cover on-page SEO tactics (i.e. things you do have total control over).
On-page SEO is a term that refers to optimizations that you can do right on your website or on a specific page of your website — that is, you don’t have to ask other websites for permission, you can just make the changes and call it a day.
On-page SEO tactics represent the low-hanging fruit, easy-to-implement big wins that every real estate professional should start with. And while the list of on-page optimizations could go on and on, we’re only going to cover the most important on-page SEO tactics so that you get the biggest impact for the least amount of work.
In other words, in Chapter 4, we’re going to teach about on-page SEO for your real estate website, why it’s important, and ultimately, how to use it to drive traffic and generate leads.
Read Chapter 4: Optimize On-Page SEO for Real Estate
What You’ll Learn
- What is On-Page SEO for Real Estate?
- Why is On-Page SEO Important?
- Top 10 Steps to an On-Page Optimized Website
Chapter 5: What are Backlinks? And How to Build Them Into Your Real Estate Website
After Chapter 4, you’ll have on-page SEO tactics dialed in. That is, everything on your website will be working together to perform well in Google for the exact search phrases that you learned in Chapter 3.
And so long as you have a high-converting site (like Carrot!), a healthy portion of any traffic that you generate through SEO will turn into leads and some of those leads will turn into deals.
Pretty neat, huh?
But as time goes on and you find success with your SEO efforts, you’ll want to use some off-page SEO tactics to build your real estate website rankings and domain authority even more — which will mean more traffic, leads, and deals.
And BACKLINKS are perhaps the most effective off-page SEO tactic for building rankings and authority.
What are backlinks for real estate?
Put simply, a backlink is when another website LINKS to your website — that gives you some clout in Google’s eyes. And the more backlinks you have, the better. Think of backlinks as digital votes of confidence; the more websites that “vote” for you (i.e. link to you), the more that Google is going to trust and rank your site for your target keyword phrases.
But backlinks can be difficult to come by. So in Chapter 5, we’re going to show you some dead-simple strategies for building backlinks and crushing your SEO competitors.
Read Chapter 5: What are Backlinks? And How to Build Them
What You’ll Learn
- What are Backlinks?
- Why is Link Building Important for Your Real Estate Website?
- Strategies You Can Use Today
Chapter 6: Real Estate Video SEO: 5 Ways to Optimize Your Video for SEO
At Carrot, we’re passionate about helping real estate entrepreneurs save time in life for the things that matter most — spending time with family, hobbies, making great memories, etc.
But there’s a problem since search engines can only read words — they can’t interpret or understand videos and images — building a website’s SEO often means doing a lot of writing.
Which means a lot of time spent writing.
But what if we told you that you could build your website’s SEO by recording one 5 or 10-minute video every week instead of writing a long-form article? How much time would that save you?
Yeah — a lot!
Just whip out your smartphone, hit record, and offer advice to your audience. Then you can upload that video to your Carrot site and convert it into a… oops! I’m getting ahead of myself.
Go check out Chapter 6 to learn how you can use video to build your SEO in as little as 10 minutes per week.
Read Chapter 6: Real Estate Video SEO Optimization
What You’ll Learn
- What is Video SEO?
- Why Incorporate YouTube Videos into the Marketing Mix
- How To Optimize Your Real Estate YouTube Videos For SEO
Chapter 7: 4 SEO Keyword Tracking Tools for Easily Optimizing Your Real Estate Website
If you’ve read the previous chapters, you’ll now understand why SEO is important, how it works, and even how to build your rankings.
But like I said earlier, our goal at Carrot is to save real estate professionals time in life for the things that matter most. Building a business is hard work, but that doesn’t mean it needs to consume your entire life. And in Chapter 7, we’re going to show you some nifty SEO tools that will save you tons of time and help to increase your rankings faster.
We’ll even show you how to outsource some of the SEO work to a virtual assistant if you don’t have time to do it yourself and how to use a Carrot membership to optimize your site right away.
Because the faster you get your website ranking, the sooner you’ll generate more leads, close more deals, and build a more sustainable business.
What You’ll Learn
- What is Keyword Rank Tracking?
- Should You Care About Tracking Your Keyword Rankings?
- Tools to Check Your Keyword Rankings
Chapter 8: Putting It All Together Creating an Effective Real Estate SEO Strategy
By this point, you’ll know everything you need to know about building your rankings.
You’ll know how to build your rankings you’ll even understand how SEO and PPC should work in harmony together.
But what about the high-level macro plan? For example, how long will it take to see results from your SEO efforts? What kind of results should you expect? How much time should you dedicate to SEO every week?
Well, in Chapter 8, we’re going to make this super easy on you — we’re going to give you an EXACT HIGH-LEVEL SEO plan for executing, tracking progress, and watching results. This is heavily influenced by what we’ve learned about SEO at Carrot and what our most successful members have experienced.
Read Chapter 8: High-Level SEO Strategy for Real Estate Websites
What You’ll Learn
- High-level Real Estate SEO Plan for Agents and Investors Who’ve Never Done SEO Before
Want To Build a Bigger, More Sustainable Real Estate Business?
Of course, you do!
You got into the real estate businesses so you wouldn’t have to work for “the man,” so you could work where you want, when you want, and spend more time doing the things that really matter.
But it’s almost impossible to build a successful longterm business without consistent and predictable lead flow and income. You need to know that you’re going to make money every month to support yourself and your family. You need to be able to count on your business, not just hope that deals or transactions come in.
And SEO is your ticket to building a bigger, more sustainable business.
So dive into the chapters and let us know if you have any questions! To your success!