10 Best Real Estate CRMs for Real Estate Investors and Agents in 2022

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Investors and agents need a real estate CRM that puts them in control of every lead. Perhaps it is more important to manage relationships in no industry than real estate.

WITHOUT A REAL ESTATE CRM, YOU’RE LOSING DEALS AND WASTING MARKETING DOLLARS

Real estate businesses live and breathe on relationships. But relationships aren’t easy.

Building a relationship requires consistency, devotion, and time. Keeping a relationship requires much the same.

And it’s those relationships that real estate businesses thrive on.

But how do you build them and keep them? Especially when tons of people are seeking you out for assistance in buying or selling a home. How do you organize all those relationships and ensure you’re giving each one the necessary attention?

Well, CRMs are one answer to that question.

CRMs allow you to keep your relationships organized and, because of that, build more connections and grow your business.

But which real estate CRM is best for you?

What Are Real Estate CRMs?

real estate crm benefits

CRM stands for Customer Relationship Management. CRMs allow you to keep detailed records of your leads and deals. Keeping all their contacts, opportunities, and behavioral information within one location.

Your CRM should be able to tell when a searcher first became a lead and became a deal. You might also know what they like, how they prefer to communicate, and many other details.

A quality CRM is a connective intelligence for your team. Without a tool like this, you miss out on that actionable intelligence, leading to less opportunity, fewer deals, and lost revenue.

Benefits:

  • Saves time.
  • Improved marketing channels.
  • Increases revenues.
  • Easy to customize and scale
  • Save effort. Enhanced cross-team collaboration.

10 Real Estate CRMs

Here are 10 real estate CRMs you could use and a short breakdown of what each one offers.

1. Carrot

Carrot lead manager

Carrot’s lead manager is just one of our many features

With it, you can track the status of your leads and view their history — and if that’s not enough, you can easily integrate your Carrot account with a CRM like Investorfuse (see #2 — this is the combo we recommend!). 

But, what else can it do? 

Easily See All Your Leads In One Place

Carrot’s Lead Manager allows you to quickly sort through your leads and search each form to find the data that will help you close more deals.

But the lead manager does more than just collect your leads. You can also:

  • Leave notes on conversations
  • Quickly search specific forms for leads
  • Search functionality to look for leads by name or address
  • Plus more!

View the official blog post and help center tutorial.

Move leads through your sales process.

Carrot’s platform makes it easy to manage your lead workflow. Once a lead opts in on your website, you will be notified by email and/or SMS text.

If you need a more robust CRM, Carrot is also easy to integrate third-party (some of which are listed below) services. Learn more about it in our help center.

We can help you build a competition-squashing online presence with high-converting websites and landing pages, monthly blog content that ranks, and tons more. 

Try us risk-free for 30 days by clicking here

2. Investorfuse

InvestorFuse real estate CRM

InvestorFuse is the most well-rounded, feature-rich (and affordable) CRM in today’s real estate investing market.

What does it do?

Here are some of the top features!

Actions

InvestorFuse: Lead Conversion System for REI Acquisition Teams

InvestorFuse is designed to be easy to use, so you won’t need to return to school for an IT degree so that you can teach your team how to use it.

With a step-by-step approach, the software automatically generates actionable workflows that take the lead through the sales pipeline until they close the deal.

Automated Follow-Up

Automated text messages, emails, voicemail, and other actions to ensure no lead is lost are part of the picture. Your staff knows exactly which leads are on their plate.

Intuitive

InvestorFuse: Lead Conversion System for REI Acquisition Teams

InvestorFuse is a real estate investment software geared toward wholesaling and other real estate investing. Because it has more lead management than a typical CRM, you’ll spend less time switching between platforms and focusing more on your company.

This tool helps your team finish their work quickly and efficiently without searching multiple apps to manage leads.

Flexible Workflow

When your business is doing well, and you’ve brought on a team to handle part of the workload, you want to waste as little time managing them as possible. InvestorFuse offers a customizable workflow process and checklists that correspond tailor-made for your business goals so that you can quickly assign tasks and move forward.

This CRM is made for real estate investors by real estate investors.

The interface is gorgeous, and it’s constantly being updated with new features.

Pricing: Starts at $147/month

3. REISift

REISift Image of the property details page

For many reasons, REISift is one of the most highly rated CRMs explicitly built for real estate investors.

With it, you can manage your data, create internal workflows, track follow-up attempts, skip trace, schedule direct mail campaigns, cold calls, and tons more.

It’s the all-in-one tool many investors are switching to for managing (and growing) their real estate business.

Pricing: Starts at $49/month

4. Deal Machine

DealMachine Real estate CRM

If you’ve ever attempted to discover and contact a property owner directly, you know how time-consuming it is. There’s a need for software and solutions that can make it simpler for real estate investors to quickly get in touch with property owners via mail, email, or phone.

DealMachine is an app that helps you send out mail solicitations to the owners of specific properties, which have been hand-picked by you, and track down a property owner’s (e.g., mailing addresses, email addresses, and phone numbers) complete contact information.

Sound awesome?

It is.

Here are some of the top features!

Driving For Dollars

One of the best features of DealMachine is the ability to drive for dollars and find motivated sellers who are likely to respond to your offer.

While you’re driving and see a property you want to research, stop the car on the side of the road. Then, open the app on your phone and click on that property.

The app gives you the homeowner’s contact information from public records and third-party data within seconds, including their phone number, email address, and mailing address.

Then, you can call the owner to see if they’re interested in selling or set up a direct mail campaign with a single click.

DealMachine also tracks your driving route, so you don’t have to worry about driving the same route twice.

Real Estate List Builder

DealMachine’s list-building functionality is a quick approach to creating a list of motivated sellers without leaving your home. The property owner information it pulls is surprisingly accurate.

To get started, you can enter a city or zip code to generate a list of properties.

Then, you can filter the list by criteria such as estimated value, equity, mortgage balance, and more.

Once you have your list of potential sellers, you can click on each property to research the owner’s contact information (via skip tracing).

You can also add notes to each property profile to remember important details about each lead.

Street Pics

Another great feature of DealMachine is the ability to snap street pics of properties and save them within the app.

You can then send direct mail with a picture of the person’s property.

Mail Tracking

Want to know when your direct mail gets delivered? For an additional fee, DealMachine will update you on the status of your direct mail campaigns.

Comps

Want to run simple and surprisingly accurate comps on a property in just a few seconds? DealMachine has a feature that examines recent local sales on the MLS to run comps on your property.

Pricing: Starts at $49/month

5. Salesforce

Salesforce CRM

Salesforce is one of the biggest and most popular CRMs on the market. It’s used by big businesses in nearly every industry and has many features to support that.

It’s not as specific to real estate investing as some of the other options on this list, but if you’re looking for an all-around great CRM with many features, Salesforce is worth considering.

Pricing: Starts at $25/user/month

6. Realvolve

Realvolve CRM: Dashboard Overview - YouTube

Realvolve is another CRM built specifically for real estate agents. It’s feature-rich and designed to help you manage your business, contacts, leads, properties, and more — all in one place.

With it, you can create internal workflows, manage your team, send an email, SMS, and social media messages directly from the application, and tons more.

Pricing: Starts at $94/month

7. REI Automation Squad

REI Automation Squad Integrated CRM Platform & Marketing Automation

REI Automation Squad was created by real estate investors who needed a simple way to automate and track KPIs. Their Beast Mode CRM was created using feedback from fellow real estate investors. 

They now have over 2,000 users on their CRM platforms.  

Their business is built off EOS methodology, where team members are assigned roles and KPI goals.

Pricing: REI Automation Squad offers three services from free to more advance fee based services. Their most popular and complete service, Beast Mode CRM, is $197 a month for one (3) users or less. Additional users can be added for $25 a month.

8. LionDesk

LionDesk Integrated CRM Platform & Marketing Automation

LionDesk is another CRM built specifically for real estate agents. It includes a power dialer, automatic lead capture, drip campaigns, email and text templates, and more.

It even includes a text message manager that allows you to send and receive text messages directly from the application — no need for a separate texting app (you can also send video texts!).

Pricing: Starts at $99/month

9. Wise Agent

Wise Agent CRM Laptop

Wise Agent is a cloud-based CRM designed for real estate professionals. It offers a suite of features, including contact management, IDX/lead capture, transaction management, and marketing automation.

Additionally, Wise Agent integrates with a number of third-party applications such as QuickBooks, Google Calendar, Dropbox, and MailChimp. This makes it easy to manage your business from a single platform.

Pricing: Starts at $32/month

10. Hubspot

HubSpot | Best Free CRM Software for Businesses

HubSpot Sales is a powerful CRM designed to help sales teams close more deals and accelerate their sales pipeline.

HubSpot Sales offers a wide range of features, including contact management, deal tracking, email integration, and built-in phone Calling. HubSpot Sales also has a robust reporting system that gives you visibility into your sales pipeline and performance.

If you’re looking for a CRM that can help you close more deals and accelerate your sales pipeline, then HubSpot Sales is worth considering.

Pricing: Starts at $45/month

What You Are Missing If You Don’t Have a Real Estate CRM

If you don’t currently use a CRM for your real estate business, you’re probably wondering how you would apply its use to your day-to-day and what impact it has on revenue generation.

The bottom line is, that without a CRM setup tailored to your specific needs, you’re losing money. Here’s why:

You’re Losing Details About the Leads

If you’re not using a CRM, you forget the details about the lead, the property, and the conversations. CRMs allow you to stay on top of your leads.

Keeping track of the essential details will help you build a relationship with the buyer or seller and have a more trustworthy relationship with them.

You’re Wasting Time

Most communication is virtual or “digital” now, so you need a centralized hub. You can quickly and easily search that hub for contacts.

All communication with the lead can be quickly shared amongst teams so everyone is on the same page. Quick data sharing protects again wasting time rediscovering information with the lead and portraying a brand that has their business dialed in.

You’re Missing Critical Observations

Do they need more information about buying or selling a house and how your service can help them?

Do they need a reminder about your service?

Do they deserve some cost break or special offer such as helping them make repairs?

Speak to them as buyers and sellers who are seeking out specific information on their journey. Frequently the sales cycle is shortened, and you’ll generate more engagement, deals, and brand loyalty.

You’re Losing Channel Data

Do you know what your most successful marketing channel is?

Or, what your most successful marketing campaign is?

Does your most successful channel change each year or season?

Where are your most profitable deals?

Do your marketing channels experience the 80/20 or maybe a 60/40 rule?

If you know these answers and identify your key metrics, you’ll be able to grow your business without guessing.

Save yourself time, hassle, and guesswork of having to pull data from different channels.

Real estate CRMs help you understand which channels perform best and where you can scale up or back.

Final Thoughts

Choosing the right CRM for your real estate business is essential. The CRM you choose should be based on the specific needs of your business.

If you’re unsure which CRM is right for you, look at our list of the 10 real estate CRMs for investors and agents. You’re sure to find the perfect CRM for your business with many great options.

Did we miss your favorite CRM? Hit us in the comments section below, or join the Carrot Community! Submit questions and engage with other Carrot members.

Mike Blankenship

Michael is a freelance copywriter who helps startups build bigger, more sustainable businesses. He’s been mentioned on Forbes and Entrepreneur for his expertise as a writer, and he's written articles for SUCCESS, SmartBlogger, GetResponse, AdWeek, Jeff Bullas, and a whole slew of other publications. You can learn more about him at mikeblankenship.org or connect with him on Facebook.

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