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EP 438: Google Ads/PPC for Real Estate Investors – What You Need to Know w/ Brendan Holmes

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Want to generate highly motivated seller leads without breaking the bank? When done right, Google Ads (pay-per-click) can be the perfect supplement to a solid marketing strategy, helping you generate leads fast while building long-term lead gen efforts like SEO.

Brendan, our in-house Google Ads expert, is here to share:

  • The most common mistakes investors make with PPC
  • ROI, budget & lead expectations
  • How to keep your ads relevant & effective

and more! Enjoy!

Let us know what you think of the episode – brady@carrot.com

Get more content about paid ads at Carrot.com/ads


Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉)

00:00:00:00 – 00:00:23:06

Brendan Holmes

Google ads is how I always related it to two baseball playing baseball through my youth. And our coach always said it’s it’s the little things that can win the game. Yeah. And in Google ads, it’s kind of the same thing. You make these little adjustments and then you can get leads from and those little adjustments for someone just self-managing their campaigns, that that can go a long ways.

00:00:23:06 – 00:00:33:04

Brendan Holmes

It’s not necessarily the home runs and Google ads rarely. It’s something major that you did to a campaign that’s going to drive more leads.

00:00:37:27 – 00:00:55:13

Brady Winder

Hey, friends, you’re listening to the CarrotCast podcast, where we help investors and agents build businesses of freedom and impact by dialing in your marketing, your online marketing. I’m your host, Brady Winder. And today I have with me my friend, my coworker, PC expert, Mr. Brendan. Holmes What’s up? Brendan? How you doing, man?

00:00:55:13 – 00:00:57:05

Brendan Holmes

Hey. Hey. Guess how you doing?

00:00:57:16 – 00:01:16:15

Brady Winder

Brendan has year. Let me. Brendan has been accurate since the beginning, you know, with Trevor when this thing started and he he knows carrot customers. He knows carrot members in and out. He knows real estate marketing in and out. And he’s been running PPC campaigns for. And how many members do you think over the years? Ran campaigns for?

00:01:17:29 – 00:01:36:29

Brendan Holmes

Hundreds. Yeah, hundreds. It’s kind of funny that I mean, before I recall, you mentioned Kylie as on a call with Kylie talking about Cam paid marketing last week and I got out my binder and this is, this is how I learned that that’s that that was Google ads in 2013.

00:01:37:21 – 00:01:38:11

Brady Winder

Yes.

00:01:38:11 – 00:01:49:19

Brendan Holmes

And I read almost every every one of those pages to learn about. And now now probably 90% of the ads probably obsolete. And then the other 10% we we kind of still use.

00:01:50:08 – 00:02:01:08

Brady Winder

Yeah, that’s awesome. So yeah, you’ve been running PPC, Google, PPC, Google Ads for members for years, since before it was called Google Ads when it was just pay per click goods.

00:02:01:13 – 00:02:04:07

Brendan Holmes

Yeah. Yeah. Is that was that’s average. Yeah.

00:02:05:00 – 00:02:26:22

Brady Winder

Yeah. Google AdWords it wasn’t even that long ago. So everybody listening and watching, it’s paid ads month at carat. So before you do anything else or I guess after the podcast, go to Care.com slash ads ads and we’ve got a bunch of resources on Facebook ads, on Google ads, YouTube ads, any sort of paid marketing that you want to run to supplement.

00:02:26:22 – 00:02:48:06

Brady Winder

You’re also, you know, if you’ve listened this podcast for any length of time, you know, the SEO, we practice what we preach. It’s the best way to generate leads consistently, predictably, and, and the most motivated seller leads. And so we always teach people, you know, build up your SEO over the long term. If you’re just getting started, it can take 3 to 6 months to start to see some SEO efforts pay off.

00:02:48:15 – 00:03:13:01

Brady Winder

And so pay per click is a paper click. Facebook ads are a great way to, you know, work into your overall marketing strategy. We’ll talk about where that fits in. But this episode is going to be all about like you know, best tips for PPC, getting started, some of the most common mistakes people make, what it looks like to run campaigns yourself versus, you know, hiring out to someone, which will give you options for that as well.

00:03:14:02 – 00:03:29:20

Brady Winder

Budget expectations like what to expect is it varies so much by market and people have no idea, you know, times if they’re getting ripped off or if they’re getting, you know, leads at a good price. And so we’re going to do our best to cover all those things and not, you know, give you too much of a firehose.

00:03:29:20 – 00:03:49:16

Brady Winder

But yeah, we’re going to dive into Google ads and anything else you always want to learn on, on paid marketing character, on slash ads, and also to get our free PPC resource we’ll talk about later in the call that’s going to be on that page as well. So yeah. Brendan Let’s kick it off, man. You’ve been doing PPC campaigns for years.

00:03:49:16 – 00:04:04:13

Brady Winder

Let’s first talk about like, you know, if someone wants to a real estate investor wants to get started in PPC, what’s the best time? Do they need to be in business for a few years? What are the things that they need before they even consider doing this?

00:04:04:29 – 00:04:40:18

Brendan Holmes

Yeah, consideration number one is a website, so not necessarily do they have to be in business for years. They need to optimize their websites for for conversion. So the optimization side of that is a little bit different than optimization can be a word or term that’s used for more of the SEO side. But for a conversion ad that needs to be dialed in before you’re thinking about any paid traffic, you know, you want to send it to a site that has some credibility now, making sure that looks good on mobile, that’s optimized for the mobile side.

00:04:41:03 – 00:05:08:21

Brendan Holmes

Probably 75% of your leads could come from mobile. So that is one one piece that I think is people get ahead of themselves is that I want to start paid traffic. But when I either audit accounts through our carrot support or, you know, someone’s reaching out to me, potentially looking at Google ads, newer investor, older investor, it doesn’t that piece doesn’t really matter.

00:05:08:21 – 00:05:31:12

Brendan Holmes

It’s they they get ahead themselves and they don’t think about the website first and how it converts and how that and yeah besides the on page making sure their their lead notifications are integrated. So kind of taking a step back and making sure all that is in place before now starting that a Google ads campaign or Facebook or paying or whatever, any kind of paid source.

00:05:31:12 – 00:05:31:21

Brendan Holmes

Yeah.

00:05:32:03 – 00:05:41:20

Brady Winder

And just to just to be clear and reiterate, this is a must have right now. I should have like you’re not going to like you’re just going to be wasting money if your website’s not converting.

00:05:42:09 – 00:06:10:23

Brendan Holmes

Yes, it’s a must have I if I’m going to manage a member or if there’s like we audit through the year, we’ll probably audit 20 accounts through our carrier support. So my just reaching out and looking to for me to review, I’ll see a lot of websites they just purchased, Maybe they’ve been a care member for a month or two months and they, they still have the canned website.

00:06:10:27 – 00:06:37:24

Brendan Holmes

Everything is still the same. They have an ad, A and testimonials. They’re about pages came the can content. They still have the stucco house with you in the background. So there’s no personality to it. There’s no nothing to connect, there’s no testimonials. And you know, over the years that testimonials spot is sometimes a little tricky because there is a new investor that maybe they don’t have testimonials to add to their website yet.

00:06:38:05 – 00:06:52:06

Brendan Holmes

So it’s it could be looking outside their industry. If they are just starting out, they probably are in a different industry, have a different career. Maybe they can bring some of that personality onto their website if they don’t have that true, you know, seller testimonial.

00:06:52:27 – 00:07:16:11

Brady Winder

Hmm. Okay. Yeah, that makes sense. And if if, if anyone listening, watching this doesn’t have any testimonials, go to care.com slash convert. We just did a whole episode all about how to get testimonials. You know what they should look like, what you should say, or go to YouTube type and carrot testimonials. One question I had, I might be jumping the gun here, but I feel like it’s relevant for what you’re talking about.

00:07:16:11 – 00:07:33:06

Brady Winder

Like making sure your website is set up. You have to have these things in place before you even start running Google ads and putting money into it. But I want to ask how many, depending on the market or the search phrase, about how many other pay per click ads are you competing with? I feel like it’s more and more now.

00:07:33:06 – 00:07:48:01

Brady Winder

I used to be like, Oh, there’s an ad on Google years ago now. It’s like, Holy crap, is it? Five ads are going to scroll past, meaning like, are there five other investors you’re competing with? And if they all have their site dialed in and you don’t And yes, clicking down everyone.

00:07:49:00 – 00:08:33:00

Brendan Holmes

Depends on market. But I think in a smaller market you might only be competing against one or two other investors for the top four ad spots in a metro market, if you’re statewide or national, you’re you’re competing. Yeah, probably all four of those are other investors. And that could be yeah, somebody who is. Yeah, just an investor I can remember or it can be the national investor that I buy or it they, they drive traffic they’ve kind of pulled out a little bit now like offer pad opendoor those types they were running paid traffic to kind of pull back some over.

00:08:33:00 – 00:08:35:00

Brady Winder

They probably drove up costs temporarily.

00:08:36:03 – 00:08:36:20

Brayden Reber

Yeah.

00:08:37:19 – 00:09:11:17

Brendan Holmes

And it could for sure. It definitely could. I’ve seen if you’re in a specific market and it’s a metro type of market, that could impact that for sure. There’s there’s many other reasons costs could fluctuate. But yeah, I saw definitely in some metro markets that had national buyers definitely turning control in the cost in that back cost could have been more like the top number one and number two ad position where that they were really worried about number three and fourth, they wanted to be at the top.

00:09:11:17 – 00:09:14:04

Brendan Holmes

So they were they were willing to pay for those spots.

00:09:14:23 – 00:09:36:14

Brady Winder

Yeah. Okay. That makes sense. So let’s talk about that. Let’s talk about expectations. ROI, how much are you going to be paying per lead when you’re going into a market? What’s this look like? Let’s say let’s compare. Roseburg is pretty small. Roseburg is like 30,000 people. How big is Klamath Falls? Smaller than Roseburg.

00:09:36:14 – 00:09:38:23

Brendan Holmes

Yeah, it’s. It’s right about the same size.

00:09:38:29 – 00:09:52:27

Brady Winder

Not the same size. I don’t know. Okay, let’s compare, like, Eugene, Oregon. I don’t know, 500,000 people. I don’t even know. Smaller market to say like Dallas. You know what our expectations as people go to.

00:09:54:09 – 00:10:23:03

Brendan Holmes

Number one is like that smaller market the expectation of let me back up real quick is you talked about the expectations are away and what what the most important metric is, is that your your cost per deal metric and that’s then aligning with you have to know where your leads are coming from. If you don’t have conversion tracking or you don’t have good CRM that really had better could harm a member.

00:10:23:14 – 00:10:50:07

Brendan Holmes

Yeah, I’ve had members in the past had no idea where their leads were coming from and then I would have to look into their care dashboard and say, okay, this one was a Google ads, this one was organic, this one came direct. And so knowing number one, knowing where your leads are coming from and then to being able to track those that specific lead to, if that turned out to a deal, the the motivated seller terms have pretty much stayed consistent.

00:10:50:07 – 00:11:14:20

Brendan Holmes

It’s the searcher that has changed so that retail searches are are shifting into more of the the motivated seller type of search, somebody that is not necessarily in a hurry, but maybe their house has been listed for two years. And like I use Klamath Falls as an example, we have a very nice golf course with, you know, some million dollar homes out there.

00:11:15:07 – 00:11:36:27

Brendan Holmes

Californians, that they’re they’re not necessarily in a hurry to sell their house. They’re not you know, that they have plenty of means to keep kids in their pay or they’re no hurry, but they’re starting a certain search for that term to sell their house fast. They’re there. They just want to know how to sell their house fast. But that’s not the true motivated seller.

00:11:36:27 – 00:12:07:24

Brendan Holmes

So those are easy to weed out in your leads. It’s more paying attention and focused on those one leads that you know, if it’s a batch of five leads that come in in the past month, pay attention to those and track those through the deal. And yeah, that deal could take three or four months. But keeping track of that specific Yeah lead that is a whatever source page traffic lead and making sure that your ROI over six months a year not in paid whatever paid source you’re using but in Google ads in this case.

00:12:07:24 – 00:12:46:19

Brendan Holmes

Yeah. Making sure that your ROI is is you know outpacing how much you’re spending on it. So that’s number one. And number two, kind of using the example of these these types of markets like Eugene compared to Dallas, the expectation, how many leads are possible in those areas? And so I’ve had members in the past who have come into like a Eugene market and they they’ve heard from the grapevine that 20 leads is possible in my area and sometimes I wonder, or I’ve known that competitors have kind of said that like they they think that yeah my competitors getting 20 leads.

00:12:46:19 – 00:12:56:24

Brendan Holmes

Well yeah they might be telling you they’re getting 20 leads. So then you kind of feel like me and maybe you don’t even need to go into it. Or maybe your expectations are a little bit too high.

00:12:56:24 – 00:13:14:16

Brady Winder

And do they know? Because based on what you’re tired about and you know, a lot of members we’ve talked with over the years, not everybody has, I would almost argue, enjoyed a lot of people don’t really know their lead sources and have their KPIs dialed. And to be able to say, I’m getting exactly this money from PPC, this money from Facebook, they just know they’re getting leads in their closing deals.

00:13:14:25 – 00:13:15:07

Brady Winder

You know.

00:13:15:09 – 00:13:25:18

Brendan Holmes

We’re not exactly yeah, in that competitor might be the same case. Like they just we’re getting 20 leads. We don’t know where they’re coming from, but we’re getting 20 leads. And so.

00:13:25:24 – 00:13:26:10

Brayden Reber

In those.

00:13:26:11 – 00:13:52:27

Brendan Holmes

The smaller markets that are probably under like a in Google calls it reach, So it’s not necessarily population. It’s based off of how many devices they can actually, you know, potentially show ads to. So usually that reach is much higher than your population and but a reach under 500,000, I’d say you’re potentially going to either really need great leads because you’re only going to be able to drive this many leads per month.

00:13:53:00 – 00:14:19:27

Brendan Holmes

And hopefully those are quality and you could do something with them. And then I always kind of try to build in. Well, the Google ads gave me a great source for you, but you might need other channels, you might need other paid channels, you might need offline channel, so you might need something else to build, build in. And I think that’s sometimes where they in a market like that, they, they fail because their expectations aren’t set correctly.

00:14:20:05 – 00:14:43:05

Brendan Holmes

Yeah. Yeah. Or they, they don’t, they don’t have the marketing budget to be in Google ads and maybe some direct mail and maybe some cold calling or whatever. They’re, they’re putting all of their chips into one thing in that specific lower traffic, you know, area and it doesn’t call them. Yeah, yeah. Okay.

00:14:43:14 – 00:15:09:23

Brady Winder

So we know. Okay so we know we’ve established at this point, you know, if you’re let’s say if you get your website up and running, it’s converting, it’s dialed in and you started working on your SEO, you know, PPC, Google ads is the first thing you want to do to supplement those to get leads. Now, while you work on the long term, one question I have is, you know that we we see all the time people do their marketing.

00:15:09:23 – 00:15:27:16

Brady Winder

You know, Trevor coined the phrase mouth over emotion in your marketing. And so people get emotional and they start you. You’re probably in this day in and day out with, you know, your clients is people see the dollar signs and they see the money going out the door and they’re like, Oh crap, not getting leads. And they get scared and then they pull back.

00:15:27:16 – 00:15:41:14

Brady Winder

And so my question is, how long does somebody need to commit commit? This is a keyword to doing Google ads before you know that they hit pause or reevaluate. Is this three months, six months, a year? You know?

00:15:42:18 – 00:15:42:29

Brayden Reber

Yeah.

00:15:42:29 – 00:16:18:24

Brendan Holmes

I think I if if someone’s asking me to manage their account, I usually say at least three months and that in if not more like if you are getting leads within that three months which you should be anyways, then it’s evaluating those types of leads and it could market and season will also factor into that. So if I start a campaign at the end of November, that’s not the same as starting a campaign at the beginning of May, the market could be totally different.

00:16:19:14 – 00:16:40:01

Brendan Holmes

So that seasonality side of it, yeah, it will factor in. So that’s why I usually say three months. Yeah. And give them the had it, you might need longer if you’re getting leads and we know some of these leads have quality or have been quality but you just haven’t been able to close one. We need to reevaluate after three months for sure.

00:16:40:10 – 00:16:58:23

Brendan Holmes

But then you know cash there is promise here in some markets. So after three months, you just know either that budget isn’t matching, maybe they don’t have enough budget to potentially be in that area and then it could be looking at their locations and what we could potentially do with that. But that, yeah, there’s some other factors in there for sure.

00:16:58:23 – 00:17:30:27

Brendan Holmes

But overall, three months, six months depending kind of what markets they are in Now, timing. Timing is big. It’s I think that’s another expectation that isn’t on a lot of their minds when they’re starting is when am I starting this and what’s my market looking like right now? And it’s hard to I know it’s hard. That’s that’s terribly hard night for investor who is spending thousands of dollars a month on unpaid traffic.

00:17:30:27 – 00:17:53:08

Brendan Holmes

Yeah that’s it’s hard right But like you said it’s their emotion side that you try to hire and eliminate as much as possible and have that clear picture. But again there are times that it is just cut and dry after three months if we don’t make these changes to the account yet, honestly, go, go. Try something else. Go, go.

00:17:53:08 – 00:17:55:02

Brendan Holmes

Put your money in a different channel.

00:17:55:24 – 00:18:09:12

Brady Winder

Interesting. Oh, well, I’m glad you brought up seasonality. Does it do you see the same seasonality as or leads overall like as organic leads, awards, you know, slump in the winter and that comes back up the springtime?

00:18:09:12 – 00:18:35:13

Brendan Holmes

Yeah, I, I do. And but it’s really it’s kind of it’s not across the board it’s very dependent on market too. I have it I mean typically it’s it starts in November kind of like Thanksgiving time this last year in 2020 to kind of a slow down in the paid traffic. We’d started around more around Halloween and then it had kind continued.

00:18:35:13 – 00:18:46:20

Brendan Holmes

But then there were some markets that in December that were like Midwest, snowy, very cold markets that thrived in December. They they crushed their lead volumes.

00:18:46:20 – 00:18:48:06

Brady Winder

They’re not phase two. I went there.

00:18:48:15 – 00:18:50:08

Brayden Reber

Yeah yes yeah where.

00:18:50:17 – 00:19:10:07

Brendan Holmes

The I it and I would anticipate a slowdown is that’s pretty much what always happens and those every year I’ve you know since I’ve been managing campaigns that I’ll get questions what happened what happened to our Google ads campaign. What what do we do wrong. What’s going on? And if we can go back and see the Google ads campaigns.

00:19:10:15 – 00:19:38:13

Brendan Holmes

Yeah. Besides the moves that we always make that like the daily, the weekly, the monthly, if if there were no major shifts in the Google ads campaign, what what other kind of factors or there could be a market, it could be competitors, maybe it could be if you made a website changes. I found that too that members didn’t communicate that they had changed the website and I, I, I checked the websites, but I’m not in there.

00:19:38:27 – 00:20:00:02

Brendan Holmes

They had, you know, every other week looking at their websites and especially if they’ve made changes on their within their previous section that now we have the lead gen banner which I think is amazing, especially in Mobile. Oh yeah. But before that we’d have members putting videos in their their hero section and without checking it on their phone.

00:20:00:15 – 00:20:18:06

Brendan Holmes

Yeah, the video would be pushing their form down and potentially they’re losing out on leads on mobile. So those are those kind of outside the Google ads realm. We can tell Google ads is we didn’t make any changes to really mess up the account. Right. What else could be happening?

00:20:18:24 – 00:20:39:02

Brady Winder

Yeah, it matters a whole lot. We were talking about that a second about that with Brian Driscoll and Chad Keller. And on one of the previous podcasts about conversion and and just the importance of that form placement like having it, we call it above the fold, but near the top of your website so that you know especially if someone’s clicking on a Google ad, they’re usually not going to make it even halfway down the page.

00:20:39:02 – 00:20:52:10

Brady Winder

They’re going to see whatever is at the top, fill out the form, read the information and bounce, and maybe even go to the next ad like they’re finding, you know, they’re looking for exactly what they need. They’re not going to spend the time to usually to browse the whole page. Am I often saying that there’s that.

00:20:52:17 – 00:21:03:27

Brendan Holmes

That’s absolutely right. Yep. Yep. Maybe. Maybe not so much on desktop. Desktop is still important. I still love that. The image and banner on desktop. On mobile. Yeah. So very important.

00:21:04:16 – 00:21:24:25

Brady Winder

Yeah. And it’s funny because we you know it’s it’s crazy because everybody like you mean normal people would look well we visit everything or most sites on mobile everybody’s on their phones but then you build websites on the computer people are you build websites on a desktop and we forget like the main thing. Oh my gosh, Mobile. It has to look good.

00:21:24:25 – 00:21:45:22

Brady Winder

Yeah. Which that’s one of the things it makes easy is making it look good and perform on mobile. So you don’t have to worry about that as much. But let’s talk about I want to talk about the difference between managing ads. If I were to start a PPC campaign, Google ads campaign, and manage it myself versus outsourcing to someone like yourself, what what’s the biggest difference?

00:21:45:22 – 00:22:07:10

Brady Winder

And I guess what I’m asking is like, what is what is the thing you see people mess up or do wrong? Or like, Oh, I should just pass it off to someone else soon or should outsource sooner. And I’m not like, we don’t care. It doesn’t people listening, we’re not greatly benefiting from like we’re not making our bread and butter from getting a few more PPC clients or to have people work with our vendors.

00:22:07:10 – 00:22:23:11

Brady Winder

That’s not our agenda. Our agenda is to help you save your time and money so you can close more deals and have more freedom. I mean that like in full sincerity. And so I have no genuine access. But like when people come to you and they’re like, Oh my gosh, Brendan I did the PPC campaign waste of money, like, Help me, What are they?

00:22:23:12 – 00:22:25:12

Brady Winder

What are they doing wrong now?

00:22:25:23 – 00:22:50:08

Brendan Holmes

And it’s kind of to add to that real quick is that, you know, Google ads isn’t it’s kind of excite, but it’s not what I love. I don’t really love Google ads. I love when people are successful with it. And I trust in in educating the members who who are either managing themselves or using myself or anyone else when they’re successful, that that piece is still, you know, the way I do this.

00:22:50:08 – 00:23:17:15

Brendan Holmes

And yeah, so I love auditing the accounts that come through our carrier support. And most of those accounts are they they’ve had Google. So number one mistake is having Google create your your motivated seller campaign. So I’ll speak to motivated seller campaign specifically. So you when you start up a Google ads campaign, Google pretty much forces you now to create what they call a smart campaign.

00:23:17:25 – 00:23:45:12

Brendan Holmes

And the smart campaign is it’s industry based. So it’s real estate industry based, not real estate investor, not looking for motivated sellers. Now, some of the keywords that are within there are motivated seller keywords, but the other batch of them are just real estate keywords. Yeah. So that’s number one. Number two, you lose control of some of the management within those smart campaigns.

00:23:46:15 – 00:24:13:01

Brendan Holmes

So it’s it’s trusting that when you signed up with Google and they might have had a call with one of the Google ad strategists before and they’re walking them through the stages, they’re building trust with Google then or Goofy and the sales Google salesman, he’s building trust with the member. So they kind of have this misconception in their mind that this is how I should be creating a campaign.

00:24:13:18 – 00:24:19:02

Brendan Holmes

And so that’s number one. Not don’t don’t put that trust in Google to build your campaign for you.

00:24:19:15 – 00:24:20:13

Brady Winder

It’s interesting.

00:24:20:21 – 00:24:21:07

Brendan Holmes

Yeah.

00:24:21:07 – 00:24:41:24

Brady Winder

And I think but I want to interrupt you just real quick. The thing that pops out to me about that is that, you know, whether it’s Google or not, trusting somebody that’s not industry specific, that doesn’t have industry experience is seems like the key. Google doesn’t know real estate investors, wholesalers in and out.

00:24:42:21 – 00:25:27:08

Brendan Holmes

Yeah, yeah, yeah. And there are you know I’ve come across over the years some good PPC management companies that aren’t real estate investor specific and yeah, there’s that learning curve though and yeah we’ve anyone that has managed our industry specific ads, we all went through that learning curve and it took that learning curve for Trevor and I was probably 2014 when we had a member in Orlando willing to pay for his ads and we tossed thousands of keywords at Google and this is pretty much what we still use today for our or Quickstart or in the Evergreen webinar we give our Google Ads campaign.

00:25:27:22 – 00:25:57:24

Brendan Holmes

That’s those that’s still pretty much that campaign that we learned from. Yeah, there’s been iterations from it, but that’s kind of where it came from. So no. Yeah. Number one, don’t trust so much in Google. Number two probably would be that again, going back to that expectation of what’s possible and not not learning what or how to self-manage that campaign.

00:25:57:24 – 00:26:19:14

Brendan Holmes

So if you’re managing your campaign, there’s Google ads, there’s you know, night through cares support. If you add that type of means to reach out to somebody who has been managing ads and give you some tips or look over, you know, audit campaigns. So not educating yourself on what the keyword structures are, what that really means, what do broad match keywords mean?

00:26:19:21 – 00:26:50:21

Brendan Holmes

What does that mean? But what kind of traffic am I going to be sending or phrase are exact or targeting options? Yeah, there’s limitations on our industry, on the housing industry that Google kind of sets, kind of limits. Our are what we what we can target. We can we can no longer target zip codes. And a lot of members used to like to target by zip code that was about two years ago that they they removed that.

00:26:50:21 – 00:27:06:05

Brendan Holmes

So that’s probably number two is this educating yourself and if you’re using a specific campaign and maybe number three would be starting to with too too much too much going on two, too big of a campaign.

00:27:06:18 – 00:27:09:07

Brady Winder

So meaning like how many keywords.

00:27:09:19 – 00:27:33:29

Brendan Holmes

Gourmet keywords. Yes, that’s probably a bigger factor to many keywords, maybe using the wrong targeting. You know, there’s a couple different ways you could target your locations. Maybe have a too wide and you’re getting leads from other states or other countries or clicks from those. But the keywords probably is the number one that you’re looking at, the match types and then how many.

00:27:33:29 – 00:28:03:29

Brendan Holmes

So I usually say if you’re doing a manager on a campaign and you haven’t received one like ours. Viviana has been given a campaign start with like 2025 keywords and just get your can get your bearings on what, what that means. And then there’s reports to go look at and in the time to kind of spend, once you have a campaign running and then suspending a little time, maybe getting it going, you’re spending a little time every day and then maybe that goes into every other day.

00:28:03:29 – 00:28:26:26

Brendan Holmes

But that’s it’s definitely being involved in the campaign. Yet. Bailey In the first few weeks, maybe a month and then when you get you see, okay, this is how I need to manage my my campaign. This is these are the key words that are working and aren’t working. And that’s probably number one, don’t use Google to build that number to educate yourself.

00:28:26:26 – 00:28:31:01

Brendan Holmes

And then number three, don’t don’t start so broad. Don’t start with hundreds of keywords.

00:28:32:05 – 00:28:32:18

Brady Winder

Yeah.

00:28:33:05 – 00:28:54:28

Brendan Holmes

One that we’d had in the past that our members used to get a spreadsheet from Sean Terry. So this is good dating back to probably six years ago. And this campaign that you’d get was an amazing campaign for someone who knew how to manage Google ads, but the members who didn’t. So there were thousands of keywords in this in this campaign.

00:28:54:28 – 00:29:11:20

Brendan Holmes

Gosh, yeah. And if you didn’t know what you’re doing, I remember auditing you. It’s through to support a campaign that I think they had wasted about $8,000 and just not knowing what they were doing and using this campaign structure. Yeah.

00:29:11:28 – 00:29:13:00

Brady Winder

So it’s so much it’s a matter.

00:29:13:00 – 00:29:13:09

Brendan Holmes

Of just.

00:29:13:28 – 00:29:15:29

Brayden Reber

Like, yeah, yeah, yeah.

00:29:16:00 – 00:29:18:22

Brendan Holmes

If then that then it gets crazy. Yeah.

00:29:18:22 – 00:29:38:12

Brady Winder

I remember trying Facebook ads myself for the first time and I think this was after working at Care for a couple of years as a go. I’ve got my head wrapped around it and you know, back then, little did I know it was like having your head wrapped around even the the copy and the hooks and the messaging and even the creative and the imagery is, in a lot of cases, not enough.

00:29:38:12 – 00:29:52:20

Brady Winder

If you are going to, you know, target poorly and budget poorly and go after too many keywords or too many areas and it’s like it was not a it was not a fruitful experience. So I’ll just say that. So what you’re saying cannot be any more important.

00:29:53:04 – 00:29:58:03

Brendan Holmes

And those are the ones I usually come in and just say, Google ads isn’t working for me.

00:29:58:03 – 00:30:02:18

Brady Winder

Yeah. And it’s like, well, Google, it’s not. The Google ads is working and you need someone to manage it. Well.

00:30:03:04 – 00:30:05:13

Brayden Reber

Yeah, and that’s anyone.

00:30:05:24 – 00:30:32:02

Brendan Holmes

Managing a campaign that that’s what we do. And we know the ins and outs and some will have different strategies like I have a different strategy when I’m managing a campaign, then I would if, if someone used our our Quickstart campaign and our Quickstart campaign, just because I have many members that I can link into and use all their data if.

00:30:32:12 – 00:30:57:16

Brendan Holmes

Yeah. So I use a different strategy, not necessarily. That’s I guess to me it’s yes, it is better, but you can still have success just having your own campaign and managing it correctly. So that could be advantage of someone managing campaign or accounts that they just might have some different data sources. And but the drawback to is then you’re paying a management fee.

00:30:57:23 – 00:31:19:29

Brendan Holmes

But what I think some look at is if if someone is managing a campaign and they can be saving you money by kind of doing it the right way or, or speeding up the process to do it the right way, then might make the member who lost $8,000 if he would have had somebody managing their campaign for however much, he would have saved money.

00:31:20:08 – 00:31:46:21

Brendan Holmes

And so, yeah, there is a cost for the management too, but yeah, it’s I still love seeing members manage their own campaigns if they if they’re willing to to take the time to learn. And and it’s simply like we have a call tomorrow with a Google ads Quickstart just go over like I’m going to train him how to use his his you know, the dashboard.

00:31:47:20 – 00:32:20:12

Brendan Holmes

I always tell them, just get that app on your phone. And for these guys managing their their campaigns, it’s just tick tick 20 minutes through your day and just look on your phone and you could make these simple changes and that’s all the quickstart or a member, you know, that’s all they really need to do. You know, it’s they’re not managing beyond, you know, into the kind of more advanced strategies they’re managing and a strategy that is still effective and can be simple.

00:32:20:17 – 00:32:44:17

Brendan Holmes

And that’s kind of Google ads is how I always related to to to baseball, you know, playing baseball through my youth. And and our coach always said it’s it’s the little things that can win the game. Yeah. And in Google ads, it’s kind of the same thing. You you make these little adjustments and then you can get leads from and those little adjustments for someone just self-managing their campaigns, that that can go a long ways.

00:32:44:17 – 00:32:55:01

Brendan Holmes

It’s not necessarily the home runs and Google ads that you know you rarely it’s something major that you did to a campaign that’s going to drive more leads.

00:32:55:02 – 00:32:58:07

Brady Winder

Yeah, it’s not one keyword. It’s not one line of copy or something.

00:32:58:09 – 00:33:22:19

Brendan Holmes

Yeah, yeah, yeah. It could be adding in like the trend of the last year and a half or so or members instead of targeting, you’re targeting a specific area, maybe a metro area or just a Eugene area or something. They go statewide where they go multistate. Yeah. So that that could have a big impact. Obviously, you’re getting more leads and your password leads a lot different.

00:33:22:19 – 00:33:43:27

Brendan Holmes

Yeah. You’re not looking at 20 leads in a metro area now you’re looking at 100 leads statewide. So that that’s a game changer. But they also have to have the the infrastructure, the business infrastructure to manage those leads and understand the different markets. And so that’s presents its own challenges.

00:33:43:27 – 00:34:03:01

Brady Winder

But okay, I’ve got a couple other things I want to cover here. One technical one real quick. What what KPIs are you looking at for a PPC campaign? I feel like this is important for member too, even if they’re not running them themselves so that they can ask the person they’re outsourcing to say, Hey, what are you looking at?

00:34:03:01 – 00:34:06:02

Brady Winder

What does success look like so that they know they’re working with somebody legit?

00:34:07:04 – 00:34:30:19

Brendan Holmes

Yeah, within the Google ads dashboard and what we can see cost per lead, number one. And that’s the most important KPI because we can’t see cost per deal in the Google ads dashboard, but that’s the number one cost for lead. And then then it trickles down. And these are still very important metrics, but depending on what kind of bid strategies they’re using the ad, it doesn’t it doesn’t hold as much weight.

00:34:31:04 – 00:35:06:28

Brendan Holmes

But let’s say if a member’s just starting out, I still recommend starting out with manual cost per click instead of using one of the. And that is also to prove out some keywords, get them familiar with what the keyword cost should be, and then maybe changing over to advanced bit bidding, but looking at our cost per click pin and then your click through rates and making sure your click through rate will determine then how you know, potentially ad position, potentially ad copy, those two are going to probably factor into your click through rates, your bids are going to factor in, you collect your rate.

00:35:06:29 – 00:35:29:05

Brendan Holmes

So those after your cost per lead, look at your cost per click, look at your click through rate. And then yeah, just by those, you can have a pretty good idea. You could be looking at impression share and that’s getting pretty deep and you’re getting pretty advanced when you’re looking at your impression share and you’re potentially you’re you’re in pressure lost it.

00:35:29:07 – 00:35:48:00

Brendan Holmes

You can lose impressions here about your budget but those those get more advanced So just keeping it high level, if I’m just managing my own campaign, I just started out I want to know customer lead, I don’t know, cost per click, I know my click through rate and then I am adjusting my bids from the the manual know manual bidding process.

00:35:48:21 – 00:36:03:09

Brady Winder

Okay, that’s helpful. Simple enough. What are you what are you doing to stay relevant and keep the ads fresh or is there a need, I guess like how often do you end up, you know, hey, let’s go change up some of the ad copy? Yeah. What are you doing?

00:36:03:18 – 00:36:26:17

Brendan Holmes

Yeah, I’ll always a need because Google is what they’ve shifted into what they call responsive ads. So response of ads you have, you could put in 12 headlines if you want and Google is going to now change those headlines. Yeah, maybe not everywhere but they they’re going to frequently change those headlines. So then they look different. And then you have four descriptions so you can.

00:36:26:17 – 00:36:35:14

Brady Winder

Similar to Facebook where it’s where it’s you know, you put in 12 and it’s going to decide the best one and stick with it or is it constantly continue testing.

00:36:35:24 – 00:37:06:09

Brendan Holmes

Yeah yeah. It will stick with winners. Yeah. And depending on sorry that’s the drawback to too is that like on our current Google ads we had a yeah, we’re using responsive ads. And what Google doesn’t show you is potentially what combinations were the winners. There isn’t a dashboard yet to show you what was working. So for our ads, for our current ads, we have now just to do ads and we’re always just testing against those two.

00:37:06:23 – 00:37:26:01

Brendan Holmes

And we only had three headlines because you have to have three headlines. So our ad Mad one will have three headlines and two descriptions. AD two has three headlines and two descriptions and you can pin headlines. So we want that headline number one. We always want to show that first headline. Number two, we always want to show that second.

00:37:26:02 – 00:37:47:00

Brendan Holmes

And then so you you have to kind of get a little bit innovative to look at the data a little bit better at or efficiently to make those changes. So response of ads that maybe you don’t have to change them as often as what you had to in the past because of the big limitations with the extended ad copy.

00:37:47:28 – 00:38:06:16

Brendan Holmes

But still important to change your ads and continue to look at ads and the click through rate within ads. Conversions are always yeah, leads are always the most important metric, but you’re also looking at that click through rate and then potentially looking at how much at that cost that the ad cost is too, but yet always, always looking at your ads.

00:38:06:28 – 00:38:20:27

Brady Winder

Making sure would it be like if your click rate drops and you know, like your ads are doing well for a few months and then your click rate sort of taper off, maybe it’s looking at what are other investors doing? Are we all seeing the same thing? And maybe that’s why it dropped off.

00:38:21:08 – 00:38:51:16

Brendan Holmes

Yeah, that could be absolutely other factors. Budget is a factor, competition factor. I mean, there’s other factors besides just what your ad copy says, but yes. Yeah, it could be. I took a screenshot years ago of another investor page traffic management company and they had well, maybe they didn’t, but there’s three ads. So it was when Google shifted to four ads at the top.

00:38:51:25 – 00:39:14:21

Brendan Holmes

So number one and two and number four were all the same ad copy and I knew this this company. So I could have I could see who was running ads. But yeah, yeah. You don’t really want that, you know. But the other side of this is this response of ads is making sure your ads look and flow correctly.

00:39:14:21 – 00:39:43:03

Brendan Holmes

If you have sell my house fast in a headline and then somewhere else down that line of headlines you have some house fast in Chicago. Well, Google could show those two headlines within the same ad so it starts kind of you can it kind of looks funky if you now off or. Yeah. So trying to make those headlines sound different look different than just having kind of the canned, you know, Copy that.

00:39:43:03 – 00:39:45:24

Brendan Holmes

You just were accustomed to it before. Yeah.

00:39:46:04 – 00:40:05:26

Brady Winder

Right. Okay. Yeah, that makes sense. Yeah, it’s good. I’m glad you mentioned that. You know, sometimes it’s not the ad copy because, like, as marketers, we think like, oh, it’s not performing. Let’s, you know, it’s got to be the copy. It’s going to be the creative, you know, it could be budget, could be competition, could be market factors, could be other things, you know, besides just what’s in the ad itself.

00:40:06:28 – 00:40:27:23

Brendan Holmes

Yeah. AD and trying to make ads unique. I, I still struggle with members giving me unique ad copy, something that makes you stand out. Yeah. We used to be able to use how fast you could make it an offer that was kind of like the kind of battle of ads, how fast people can make an offer. I know.

00:40:28:26 – 00:40:37:04

Brendan Holmes

Express homebuyers who say we can make an offer in 7 minutes. America members reaching out and saying, Can I put that in my ad cut? Yeah, Yeah, you can.

00:40:37:04 – 00:40:39:23

Brayden Reber

And if that if you can really.

00:40:39:23 – 00:40:40:13

Brendan Holmes

Legitimately.

00:40:40:13 – 00:40:41:03

Brady Winder

Make a 60.

00:40:41:12 – 00:40:41:24

Brayden Reber

Minutes.

00:40:41:24 – 00:41:04:02

Brendan Holmes

Yeah yeah that’s a good was like this play on how fast we can make an offer I remember some ad said 30 minutes we can make 30 minutes 7 minutes to an hour. 24 hours, 48 hours. Yeah, it was. But if that’s unique to you. Yeah. Okay, test it. Test it in your ad cup and see if it goes but something interesting rather than the canned content.

00:41:04:26 – 00:41:12:16

Brady Winder

Yeah. 7 minutes. I’m almost skeptical on, like 7 minutes. I think that’s the 31 below it. I’m like, these guys sound little midget. Maybe they’re thinking.

00:41:13:05 – 00:41:20:03

Brendan Holmes

They just might. Yeah, that 30 minute one actually worked. It did Well I click through rates went Yeah spiked. Yeah.

00:41:21:07 – 00:41:44:21

Brady Winder

Interesting. Yeah. So that’s a good point You know for the ad copy, think about what you know, what makes your business unique and set apart maybe your hybrid, maybe an investor. And that’s something you can, you know market maybe you can close fast. What’s your unique selling proposition, as we call it? That’s a good point. Any other protests, anything to keep ads interesting?

00:41:44:21 – 00:41:50:06

Brady Winder

Anything you want to mention as far as targeting do’s and don’ts that we feel like people should know what they’re doing.

00:41:50:06 – 00:41:55:17

Brendan Holmes

PPC landing page testing has come up in conversation that fast that I’m.

00:41:55:17 – 00:42:00:22

Brady Winder

Still glad you said that because I was going to ask and I forgot. So yes, let’s dive into it. Yeah.

00:42:01:00 – 00:42:32:00

Brendan Holmes

So that’s more like that advanced move they can go calls and experiments, but you can a test and Google ads putting together ad hoc, abusing your home homepage and then you create another landing page at simplified and you can test that you have a 5050 split and see what performs better for myself I yeah I have yet I know there’s there’s chatter or conversations that you know landing pages or squeeze pages as we used to call them.

00:42:32:29 – 00:43:03:18

Brendan Holmes

Where are more effective than driving traffic to a home page that has a nav bar and some copy to it. And I think the reasoning behind that might be that it’s distracting if you have too much information on your site. But I there are times that maybe I’ve found that to be true. But overall, like if I look at it, yeah, home pages, as long as they have credibility, they’re set for per conversion rate optimization.

00:43:03:18 – 00:43:11:28

Brendan Holmes

I, I still, the home page has always been one of my favorites as long as it has the checks. Those boxes looks good on mobile.

00:43:12:11 – 00:43:15:20

Brady Winder

The quality in ones are still converting. Yes.

00:43:16:11 – 00:43:33:23

Brendan Holmes

Yeah, yeah, yeah. And so I know that’s been a hot topic but that’s like it advanced piece is that creating a squeeze page and routing traffic against your home page and see which one now wins out. So that’s one. Anything to add, Did you want to add anything to that?

00:43:33:23 – 00:43:53:26

Brady Winder

I don’t think so. You know, it’s it’s hard to make a generalization and say, you know, this one works better because there’s so many there are so many factors in general. You do want to give more focus when you already paid traffic because they’re there for a specific reason. But at the same time, you know, if it’s if it’s the right content on the page, then it’s not necessarily a distraction.

00:43:54:06 – 00:44:15:09

Brady Winder

I think that that thought, that methodology, that concept comes from, you know, if you send them to a really cluttered page where you have like sidebar ads that are advertising a lot of the things, or if you have like a blog feed where it’s like, Hey, check out these seven articles. Yeah, that’s super distracting. And I think when people think of the website, they think of all all this stuff going on and check out these products.

00:44:15:22 – 00:44:41:14

Brady Winder

But if we’re talking about a homepage to attract motivated seller leads, that’s different than your average website page. They’re not necessarily distractions. They’re things that are going to help a convert. And so that’s just my my thought as to why the Carrot home page is still converting over all these years. Well, for running page traffic to my only other thought is where, you know, you and I, we’re working on content right now.

00:44:41:21 – 00:45:08:00

Brady Winder

We’re some tasks behind the scenes. So keep it really general because I’m not sure what the content will come out like, but we are working on some tests to look at really slimmed down landing pages versus home pages. And yeah, we’ll see what comes of that. And, you know, follow along guys, go to character on such ads and, you know, check out our blog to see maybe we’ll put up some examples of like what a a really well converting page looks like for sending PPC ads to versus one that’s not dialed in.

00:45:08:00 – 00:45:29:29

Brady Winder

Whether that’s landing page versus home page or whether that’s, you know, good home page versus bad homepage, because like we’re talking all in theory now, you can have a really crappy landing page, squeeze page. It’s not going to convert. Same thing with a home page. And so, you know, there’s not a need to overcomplicate it and go go out and get another piece of software and start building landing pages.

00:45:29:29 – 00:45:35:28

Brady Winder

You could do that with a carrot and have a converter. You know, we’re doing it right now. So that’s what I thought on that.

00:45:36:28 – 00:46:12:27

Brendan Holmes

Yeah, Yeah, exactly. I I’ve, we’ve tested hundreds of other landing pages over the years and still I, I default to home page as long as it looks good and there have been times that I’ve I’ve created another by another home page basically because they kind of had that messed with their copy or their format more specific and made it just kind of I, I know Trevor Trevor likes to say like ugly websites, but these are really like bad, ugly websites.

00:46:12:27 – 00:46:15:12

Brayden Reber

They’re just they were.

00:46:15:26 – 00:46:27:28

Brendan Holmes

They were good. So you had created a different like home page for them. But yeah, and then that’s just it’s not impacting SEO. They’re there no index, no followed and we just use them for Google ads but.

00:46:28:27 – 00:46:29:05

Brayden Reber

Yeah.

00:46:30:10 – 00:46:34:09

Brendan Holmes

Other Yeah I guess it not necessarily advanced it but.

00:46:34:18 – 00:46:35:10

Brayden Reber

Google.

00:46:35:25 – 00:47:08:14

Brendan Holmes

If you’re managing your own campaign, Google is going to give you recommendations daily though, and it’s also educating yourself on what those recommendations mean. You click yes or to accept them or reply them is some of them can really harm campaigns without understanding the danger. And on occasions one of them specifically pops up lately that I am and becoming a believer in more than I ever have been and are broad match keywords.

00:47:08:14 – 00:47:42:00

Brendan Holmes

And I was always totally against broad match keywords. I had seen too many, you know, bad campaigns with broad match and because of Google’s API algorithm that the algorithm, the pieces that they’re learning from this has gotten him in more advanced or more efficient, more optimized for for motivated seller. And the the combination of these broad match plus good negative keywords can really get lower cost per click and then expand the keyword bubble.

00:47:42:10 – 00:48:07:08

Brendan Holmes

You might be missing some keywords. They just know people are searching for. So using broad match. But Google lately though, you know, in the past probably six months in campaigns, they’ll say shift to all broad match. So you click a button and it will make all of your keywords, your same keyword base, but all keywords are turned into to broad match.

00:48:07:27 – 00:48:36:13

Brendan Holmes

And that’s where you really have to be careful of, especially if you’re in a metro mercury or statewide campaign. Your campaign could go crazy. You’re just getting clicks that really don’t make sense and right. But yeah, testing your way into maybe some of those broad match keywords like take a pick five of them, add the man, see what kind of search terms are coming off of them if they’re good or bad, and then adjusting, not just making all 50 or 100 keywords, they have broad match just automatically.

00:48:37:01 – 00:48:53:18

Brendan Holmes

Yeah. So it’s those recommendations, understanding what they mean and how they could impact your, your, your account. And that’s, that’s not necessarily advanced. It’s just like kind of anyone managing their campaigns needs to understand that.

00:48:54:11 – 00:49:01:12

Brady Winder

Yeah it goes back to what you were talking about earlier like don’t don’t always put the trust in Google just because they’re you know just because that’s the platform, you know.

00:49:01:13 – 00:49:01:22

Brendan Holmes

Yeah.

00:49:01:28 – 00:49:03:14

Brady Winder

They don’t know what’s best.

00:49:03:14 – 00:49:35:26

Brendan Holmes

Yeah they are getting better though I think some of these recommendations are getting that they make more of a positive impact than a negative impact on their accounts. So yeah, but still understanding what they mean and especially like I said, I’ve seen it happen in metro markets where some of you just make all 100 keywords, broad match and all of a sudden they’re getting crazy search terms and in their budgets, you know, wiped out and they just they doubt they’re doing good might their means were good they they just didn’t.

00:49:36:18 – 00:50:13:24

Brendan Holmes

Yeah. Make the right choice Yeah yeah yeah. And then there I mean there’s there’s advanced bid strategies you can use, there’s advanced targeting, you know location targeting you could use there’s a lot of advanced to it. But yeah, for someone who is just starting out kind of just don’t, don’t get caught up in what are saying or promising and that is one really common issue that I hear is that I I’ve heard this competitor I just went to this mastermind and this guy’s getting 20 leads from Google ads.

00:50:13:24 – 00:50:35:22

Brendan Holmes

How do I get that? And well, there’s there’s a lot that goes into that. It could be. How long has this campaign been on? Did he say I mean, like his campaign could have been on for a year or two and it’s really dialed in and he might have the best website that it converts where if you’re just starting out, yeah, maybe they strive for that.

00:50:35:22 – 00:50:57:27

Brendan Holmes

But you had Google ads is still it’s still a it’s still a process and it’s still a you have to optimize it. You have to continuously optimize it to get to two points that and yeah, so I have that kind of, that idea of people that once I turn on my campaign, I should be getting leads, right?

00:50:58:23 – 00:51:01:17

Brayden Reber

Yeah, you might. I mean there’s, there’s campaigns.

00:51:01:17 – 00:51:20:21

Brendan Holmes

I definitely could get leads in the first few days and I had a member one down who who got a lead within 10 minutes that turned out to be a deal. But for the next three months, he did not get a deal. He had nothing. And he decided to pause. And that was years ago. But it was that that was one that stuck out.

00:51:20:21 – 00:51:44:24

Brendan Holmes

Yeah, you can turn it on. You can get leads right away or you might not. I mean, the likelihood that you’re your first months kind of that ramp up stage month to year, diving more into the data. And then month three, you have this great data set that you can work from. And if if you’re seeing good search terms and you know, caches, this these people look like they should be converting, then it’s okay, go look at your website.

00:51:45:09 – 00:52:28:13

Brendan Holmes

Go see what other kind of changes you can make. Make a my change maker, make a form change, you know, test something within maybe it’s going from, you know, three form fields to two two. We’re adding in the lead gen banner. Yeah. So it’s once you have good data knowing then if that if that data is really looking promising in something that should be turning into deals, you know, then it’s that next stage of testing and landing you’re not by any pieces is, isn’t like squeeze pages, but other pages other or other other headlines within that the the websites I do have more testimonials to use I mean right.

00:52:28:29 – 00:52:32:03

Brady Winder

Trying to get those leads to convert at a higher rate. Yeah.

00:52:32:09 – 00:52:32:21

Brendan Holmes

Yeah.

00:52:33:10 – 00:52:54:06

Brady Winder

Well I like that man. I appreciate you sharing that. That’s a good wrap to it. In summary, So educate yourselves whether you’re doing PPC yourself or you’re outsourcing, educate yourself on it so you know what you’re looking at. And yeah, I think that’s one of the one of the best things we covered during the podcast. Man, it’s been fun having you on the podcast.

00:52:54:06 – 00:53:14:19

Brady Winder

One thing I forgot to mention, the beginning is kind of funny. You were running this the podcast before. You know, I’ve, you know, I’ve only been here four or five years and you were running there and I had to, you know, how are we doing shown us how do we hurry this whole production thing? And yeah, you’ve been running this show since before I was even around.

00:53:14:19 – 00:53:15:28

Brendan Holmes

Yeah. It’s been a.

00:53:16:01 – 00:53:17:01

Brady Winder

And a team and.

00:53:17:03 – 00:53:33:08

Brendan Holmes

How amazing it’s been one, especially since you taken over. I just, I, I did some show notes. Yeah, I put on the blog, but now you’ve taken over and really made it into a nice production. A great production? Yeah.

00:53:33:08 – 00:53:36:20

Brady Winder

I’m grateful to be interviewed now. Yeah. Yeah, it’s legit.

00:53:37:02 – 00:53:38:12

Brayden Reber

It’s legit. Yeah.

00:53:38:24 – 00:53:59:19

Brady Winder

Or any of our longtime listeners, you’ll appreciate that. You know, Brendan, the OG producer, is coming on the show, so, yeah, it’s been fun, man. Anyone, if you have any questions on pay per click, if it went over your head, if you have any questions at all, email me, birdie at Care.com, We’ll get you over to Brendan or the right person to get your questions answered.

00:53:59:19 – 00:54:13:01

Brady Winder

Go to character com slash ads, Get our resources. We do our best to give you all of the education you would possibly ever need even to the point of overwhelm so that you just are equipped and we’re here to help. So we want you to know that please reach out if you need help, because it can get overwhelming fast.

00:54:14:04 – 00:54:48:13

Brady Winder

That’s it. If you like this episode, share with a friend. Please give us a review on Apple Podcasts. I don’t ask for them often, but good Apple Podcasts give us a five star review if we earned it and tell a friend about the podcast, help us share the work. But until then, we will see you next week.

Brady Winder

Carrot's Content Strategist & Host of Carrot's Podcast. Loves family, music, good conversation and all things Volvo.

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