Google’s Helpful Content Update: Everything You Need to Know

Last updated on

Google's Helpful Content Update: How to Rank Your Carrot Site, What You Need to Know for Real Estate

Google started to roll out the new helpful content update this week.

With this recent update, you might wonder how this might impact you as a Carrot member & if your site’s rankings will be affected. Since the update was just released, it’s still too early to know entirely.

How Googe Defines “Helpful Content”

According to Google, helpful content “aims to better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well.

In short, the update…

  • Is created for a specific audience.
  • Features expertise.
  • Is trustworthy and credible.
  • Meets the want(s) or need(s) of the searcher.

This update will push down sites full of AI-generated content focused on SEO results and NOT providing helpful, valuable content for humans.

This could mean several things; bad, generic sites with repetitive content and unhelpful answers will be penalized. Conversely, websites with expert, people-first content may be showcased higher in the search results.

How to Protect Your Website from the Impact of Helpful Content Update?

But, have no fear. In this video, Carrot CEO Trevor Mauch, takes you through the exact strategy you can execute to maintain rankings or climb higher in Google rankings with unique content that’s easier to execute, what the helpful content update is, and how to continue bringing in high-quality leads.

There may be no impact, negative or positive, on your website. We want to make sure that you’re aware of that.

If you’re either a Content Pro or Advanced Marketer member, one of the biggest things you can do is to go inside your Carrot system and add your main keywords to your Keyword Rank Tracker if you don’t already have them in there.

Carrot keyword rank tracker
Carrot Keyword Rank Tracker Tool

Add the keywords you want to rank for to see up or down ranking trends. You need to make sure that you know where your current rankings are and understand what’s happening, so you can make moves if your Google rankings start to dip from this algorithm update.

Learn how to add keywords to your website using the Keyword Rank Tracker.

We’re also closely monitoring how this impacts Carrot members’ rankings. Carrot has provided industry-leading tools and strategies for years. We have helped thousands of real estate investors, agents, and hybrids dominate Google search results and generate motivated leads and listings.

With the constantly changing landscape of online marketing, we’re committed to iterating, improving, and continuing to provide the data-driven, expert-tested vision, strategy, and tactics to help you build a business of freedom and impact.

Tell us if you found this video helpful, and drop us a comment with your thoughts or concerns.

We’re here for you!

Trevor Mauch

Trevor is the CEO of Carrot and knows a thing or two about inbound marketing and generating leads online in the real estate industry. As an investor himself, he's generated tens of thousands of real estate leads and is a leading expert in inbound marketing for investors and agents. In addition, his true passion is helping entrepreneurs grow businesses that truly help you live a life of purpose.

Get weekly inbound online marketing tips, test results, and resources to grow your real estate investment business

  • This field is for validation purposes and should be left unchanged.

Leave a Reply

Your email address will not be published. Required fields are marked *