EP 430: YouTube SEO & Ranking in Google Using Video w/ Bryan Sekine

00:00:00:04 – 00:00:26:06

Brady Winder

How to use videos to get them ranked in YouTube and Google. And so I think it’s important because a lot of our customers and people are real estate investors are shooting videos, but to them, the finish line is uploaded to YouTube. Maybe I told a few friends about on Facebook or since my email is and they’re done. What I want you guys to realize today is that we’re trying to get motivated seller leads.

00:00:26:14 – 00:00:52:19

Brady Winder

Or if you’re an agent trying to build your brokerage and build more local authority, whatever you’re doing. There’s a lot of low hanging fruit that people don’t take advantage of when it comes to video. So the finish line for us is getting that video into a blog post where it’s ranking and Google getting it to rank in YouTube and it’s really not a whole lot of extra steps and not a lot of time that you have to spend on your website and on YouTube.

00:00:57:18 – 00:01:14:21

Brady Winder

Hey, friends, welcome back to the Characters podcast, where we help investors and agents heal businesses of freedom and impact by dialing in your online marketing. I’m your host, Brady Winder. And today I have with me returning guest care its own SEO specialists, Bryan Skinner. Welcome back. Bryan Heitman.

00:01:15:04 – 00:01:16:11

Bryan Sekine

Doing great. Thanks for having me on.

00:01:17:12 – 00:01:21:12

Brady Winder

Absolutely, man. Bryan, what’s your favorite productivity hack?

00:01:22:06 – 00:01:42:00

Bryan Sekine

Oh, man. Favorite productivity hack. That’s a good question. I don’t know. I like waking up early. That’s part of my favorite productivity hack. I think that I have the most willpower and the most like, I don’t know, energy to get things done, and I’m more likely to tackle the more difficult parts of my day first thing in the morning, then wait until like mid afternoon or even in the evening.

00:01:42:19 – 00:01:46:28

Bryan Sekine

So if I really want to be productive, I’ll wake up early and just knock it out first thing the day.

00:01:47:29 – 00:01:49:22

Brady Winder

What’s early for you? What time?

00:01:50:02 – 00:01:52:04

Bryan Sekine

5:36 a.m. sometime.

00:01:52:07 – 00:02:11:05

Brady Winder

Okay, that’s good. 545. That’s my. Yeah, that’s my balance. That’s my perfect time. Swallow the frog. A recent caring camper shared a care camp is a mark Twain quote. If you have a frog to swallow, swallow it first thing in the day. If you have two frogs to swallow, swallow the bigger one first. I think it was awesome.

00:02:12:05 – 00:02:31:27

Brady Winder

Anyways, today, what are we listening this podcast for? Today we’re talking about video marketing. Is video marketing month accurate going to care.com slash video, Get all our resources and content that we’ve put out about video marketing. We’re another couple awesome episodes this month all about getting started and what topics how to align your videos and how to produce them, etc. etc. etc..

00:02:31:27 – 00:02:54:10

Brady Winder

Today we’re talking about how to use videos to get them ranked in YouTube in a Google. And so I think it’s important because a lot of our customers and people are real estate investors are shooting videos, but to them the finish line is I uploaded to YouTube. Maybe I told a few friends, well on Facebook or since my emails and they’re done.

00:02:54:28 – 00:03:24:00

Brady Winder

What I want you guys to realize today is that we’re trying to get motivated. Seller leads. Or if you’re an agent trying to build your brokerage and build more local authority, whatever you’re doing, there’s a lot of low hanging fruit that people don’t take advantage of when it comes to video. So the finish line for us is getting that video into a blog post where it’s ranking and Google getting it to rank in YouTube and it’s really not a whole lot of extra steps and not a lot of time that you have to spend on your website and on YouTube.

00:03:24:09 – 00:03:46:12

Brady Winder

So if that’s interesting to you and you can spend a few extra minutes a week trying to get a video to rank, we’re going to go through in this podcast all the steps. We also have a video on this. So if you’re more visual learner, you can get the video at care.com slash video, but we’re just going to run through that in this conversation here and teach you guys how you can do this using real examples and things that the strategy that we use accurate.

00:03:46:23 – 00:04:09:17

Brady Winder

So that being said, I want to kick it off. Just talk about the strategy at a at a high level real quick. When you’re deciding to do a piece of content, how do you go about it? I say a piece of content because one mistake people make is to think like, Oh, I’m going to do a blog post about how to sell my house fast, or I’m going to do a video on how to sell my house fast.

00:04:10:08 – 00:04:38:15

Brady Winder

In this podcast, we’re going to look at it from the example of a piece of content on how to sell my house fast and then plan that content. This pretty much the same way for the blog post and the video. So you can kill two birds with one stone. And so what this looks like, this is actually how we do our podcast and some of our other content as we say, okay, I’m going to do a video on how to sell my house fast and then come up with the bullet points of what you’re going to talk about.

00:04:38:18 – 00:05:02:10

Brady Winder

So maybe pros and cons of working with a realtor. How fast can we actually close? What does the process look like, etc. And decide what your headings will be. Basically, what you’re talking points will be will determine the chapters for the YouTube video, which will dive into that in just a little bit here, but those will be the headings for the blog post, if that makes sense.

00:05:02:20 – 00:05:18:04

Brady Winder

So you don’t have to say, how do I create a video on this and how do I create a blog post? There’s a way you can do it where you’re doing both at once. And so that’s kind of how I like to treat content. You might call it content repurposing, but that’s a much more efficient way to look at it.

00:05:19:16 – 00:05:48:27

Brady Winder

And so now that you know that strategy, we’re going to talk about what you’re going to what you would do if you’re creating a video on how to sell my house fast. And another tidbit is the reason I’m using this example is because I was doing a little bit of keyword research and YouTube yesterday and surprisingly, like I typed in how to sell my house fast, else how to sell my house fast, Ontario, Canada and how to sell my house fast, and how to sell my house fast is there’s still a little bit of low hanging fruit there.

00:05:48:27 – 00:06:22:05

Brady Winder

Like there’s some really there’s some videos with a lot of views and YouTube, but nothing very recent. And so I would love, love, love, love if somebody listened to this podcast, took this advice and went and competed in YouTube and got a video to rank because it’s totally feasible for one hill to do this and to rank number one in YouTube for just the phrase How to sell my house fast with no city and get motivated seller leads, especially any wholesalers investors who are set up to do this nationally.

00:06:22:05 – 00:06:44:16

Brady Winder

So that’s my challenge. Listen the podcast and then follow up with me. Brady at Care.com, if you actually do that. Okay. Brian So I’ve just shot my super awesome video on how to sell my house, first, pulled out my iPhone, recorded it, didn’t overthink it. I was confident. I uploaded it to my YouTube account. What do I need to do with this on my current site to get this to rank and Google?

00:06:44:26 – 00:07:12:27

Bryan Sekine

Sure. So after you have the video uploaded to YouTube, go ahead and submit that video to the video post feature on your site. And what that’s going to do is it’s going to actually generate a transcription of what you mentioned in the video. And it’s important to note that while you’re recording this video, you need to mention the keyword that you want to target within the video, at least a few times, and that will make sure that when you do the video post upload that you get those keywords inserted into the transcription itself.

00:07:13:08 – 00:07:31:21

Bryan Sekine

Now when it, when the video post does its magic and you get the transcription of the text, it doesn’t have any formatting that you would traditionally see in a blog post. So the first thing you need to do is make sure you add your headings or titles in there, so you want to make sure you’ve got a title at the top, the topics about what the video’s about.

00:07:31:27 – 00:07:54:24

Bryan Sekine

You make sure you have a couple of titles in there that talk about the sub topics. So these would be things like, you know, maybe you’re talking about the steps you have to take in order to sell your house Fast considerations to close things like that. So you’re going to basically create these smaller, like little categories to break up the text to make it more readable, and also to get some of those keywords into a title.

00:07:55:06 – 00:08:28:08

Bryan Sekine

You want to make sure that you only have 1h1 tag on your posts and you want to make sure that all of the other headings are least h two or three. It doesn’t really matter how many of each that you have, as long as you only have 1h1 tag. After that you want to make sure you add a couple of images into your post and then you want to make sure you have hyperlink in the body or the paragraph of the text that points to an external source, kind of like a citation for the information that you are presenting, as well as at least one internal link that connects the blog post you’re about to

00:08:28:08 – 00:08:54:23

Bryan Sekine

publish to another topically relevant piece of information on your website. So this could be another blog post you’ve written in the past. This would be a city location page. Maybe you’re talking about how to sell my fast in Fort Lauderdale. So instead of making the whole post about Fort Lauderdale, you can take that video post and link it to your Fort Lauderdale location and then past that, you just make sure that you have the keyword density in the appropriate proportions.

00:08:55:00 – 00:09:16:18

Bryan Sekine

So to do that, I recommend downloading a Chrome extension called SEO Quick. And so when you installed that, you can click on it in your little toolbar and it will show up with a list of different words and how what the keyword density is for each word. So you want to make sure that the keyword density you’re targeting is not above 4%.

00:09:17:09 – 00:09:35:22

Bryan Sekine

So if you have it like 15% and Google may consider that like keyword stuffing. And so you want to reduce the number of times that keywords in there. But if you have too little, it might confuse the Google bots to think that maybe this this video or this blog post is not about that topic. So you want to make sure you’ve got a fine balance in there.

00:09:36:01 – 00:09:45:07

Bryan Sekine

And then there’s something else in there. I think they call it NLP keywords. These are contextually relevant keywords that are associated with that topic.

00:09:45:12 – 00:10:06:13

Brady Winder

Okay, I like how you mention that, you know, talking about talking about the topic in the video, it almost seems like an obvious one. But the thing a lot of people don’t realize is that YouTube is listening as well. So the YouTube algorithm, when you’re uploading that, YouTube is scrubbing through the audio of your video and saying, Are they talking about how to sell their house fast?

00:10:07:18 – 00:10:28:23

Brady Winder

Brian, does the same thing apply to like, let’s say, the videos on how to sell my house fast and one of your chapters or headings, Talking points, is the pros and cons of working with a realtor. Is it important to mention those without getting too deep in SEO here, those entities or those related terms as well? Like mentioning, here’s the pros and cons of working with a realtor.

00:10:28:23 – 00:10:32:15

Brady Winder

Would you say that’s important for ranking for that keyword?

00:10:32:15 – 00:11:01:12

Bryan Sekine

That’s a good question. In terms of like mentioning that in the video, I don’t think it is super important. I think it would be nice to have, if you can add it like naturally, but I don’t know, that’s like required, if that makes sense. So I think if you have a really structured YouTube video and a lot of times when you’re looking at something with the term how to include in the title, you probably do want it to be structured in a certain way, like YouTube’s going expect.

00:11:01:13 – 00:11:23:01

Bryan Sekine

See step one, step two, step three. So in that example, maybe mentioning those titles in the actual video is more important, but if it’s a video and just like, you know, here’s a couple of fun facts about something, it may not be super important to include every single like title heading or chapter within the audio of the video itself.

00:11:24:01 – 00:11:42:11

Brady Winder

Gotcha. That’s actually a really good point because I think a lot of people’s first instinct, if we’re using this example of how to sell my house fast, would be to like, Oh, let’s talk about the benefits, the pros and cons of working with an investor versus an agent. Right? But what YouTube is expecting and what really the person Googling it, YouTube and is expecting is what are the steps I need to take?

00:11:42:18 – 00:12:10:12

Brady Winder

Like what’s step one? Who do I call? What do I do? What forms do I fill out do? Editor Praise her. So yeah, that’s that’s a good, good point. I wanted to ask you real quick. You know, over the years we’ve taught that five, you know, really to get the ideal blog post or the ideal word count for a blog post, you should be doing a YouTube video that’s about 5 to 8 minutes long, which we know that longer form content is what YouTube likes to see generally.

00:12:10:29 – 00:12:22:06

Brady Winder

But 5 to 8 minutes gets you at about the right word count to rank and Google. Things are changing over the years. Does does it matter? How long does it need to be? Does it matter how long the post is or not?

00:12:22:07 – 00:12:48:19

Bryan Sekine

You know? Yeah. So this is one that is debated a lot amongst different CEOs, mostly because of the recent rise in popularity of platforms like Amazon and platforms like TikTok. So previously pre Amazon boom of like, I don’t know, 2018 people would say that longer form content always wins out over shorter form content. But especially after the pandemic, e-commerce has sort of skyrocketed.

00:12:48:19 – 00:13:12:13

Bryan Sekine

And sometimes if you’re going to a website and you’re buying vinyl stickers, the product description is not going to be 3000 words long. But the product for the vinyl sticker can rank and can oftentimes rank in a top three position for whatever keyword they’re targeting. And so it’s sort of like Google had to shift its perspective on how many words are needed to rank something on page one.

00:13:12:24 – 00:13:31:13

Bryan Sekine

And the same thing applies for video content. So previously YouTube was like, Hey, longer form content usually wins out over shorter form content. And then TikTok came along and sort of shattered all of those previously, you know, conceived notions because everyone is saying, okay, we have to have horizontal video. It’s got to be at least 60 minutes long, ideally 5 to 8 minutes long.

00:13:32:11 – 00:13:49:04

Bryan Sekine

And sometimes it’s like, don’t go over 20 minutes, you know, But there’s always exceptions to those rules. But then TikTok comes along, says, look, we’re going to do video format, a vertical format of videos. We’re going to be really, really short, like sub 60 seconds, and we’re going to cram as much information there as possible and it’s wildly successful.

00:13:49:11 – 00:14:13:01

Bryan Sekine

So then YouTube’s like, Hey, we’re not going to have shorts. So YouTube shorts are kind of a separate thing. It’s a different game, so to speak. And so now I think it’s, you know, those two platform combined have sort of rattled the industry standards for how certain content should be formatted in terms of like how long it is, how is it produced, you know, and what is required to rank on page one for each of the different things.

00:14:13:15 – 00:14:40:14

Bryan Sekine

So I would say right now I would go for the fastest way to solve the problem or to answer the question for whatever keyword you’re looking at. So if the question is something simple, like, you know what, what are the like, how many calories are in a banana, Right? Like, just be succinct about it, you know, and a great example that I like to bring up is when someone’s looking up a recipe, right?

00:14:40:16 – 00:14:48:13

Bryan Sekine

If you Google a recipe for like hottest crab legs, you don’t want to read someone’s life story, you know, like because they used to do that a lot of food. Like if you’ve.

00:14:48:13 – 00:14:51:02

Brady Winder

Ever dreamt of being a fisherman, if you’ve ever wondered.

00:14:51:14 – 00:14:59:16

Bryan Sekine

If I was taking a stroll in the forest the other day and I look down a mushroom and thought to myself, you know what I should blah, blah, blah. And then like, you know, to go against.

00:14:59:16 – 00:15:00:28

Brady Winder

Any recipe blog posts.

00:15:00:28 – 00:15:29:27

Bryan Sekine

Yeah, Yeah, exactly. So those are like artifacts of the old days of SCA because everyone thought, okay, I have to have 2000 words to get this to rank, otherwise it’s not going to do it right. So nowadays things are a lot faster. You got to be really quick. You have to be really succinct with the answers. And so what I tell all of my clients and what I tell Carrie customers is that if someone has a question or a problem and you can solve it faster and in better detail than anyone else, you will you will win in your rankings.

00:15:30:07 – 00:15:48:06

Bryan Sekine

You’re going to rank higher. But you have to make sure that your content is helpful. You have to make sure that it is accurate and you have to make sure that you have the authority to give that kind of advice. So if you’re recording a video, you know, and you think this needs to be something quick, make it quick, kind of use your instincts there.

00:15:48:23 – 00:16:09:01

Bryan Sekine

But also you can do a little bit of research like Google will tell you exactly what they want to see in position number one, because they they give that to you, right. Positions one, two and three. You can always find out what’s going on there. So if you have a video that you want to rank, number one, just, you know, type in that search term into YouTube, watch the first video and make notes.

00:16:09:14 – 00:16:24:22

Bryan Sekine

So when I was first getting into YouTube for my sushi business, I once your rank for how to make a California roll. And so I type that in on YouTube. I watched the first three videos that ranked and I made notes of like, okay, this video is really long and it’s kind of boring. They don’t use a lot of like jump cut edits.

00:16:24:22 – 00:16:43:18

Bryan Sekine

There’s no background music, you know, Seems like the guy worked in a sushi restaurant before, but just didn’t know how to describe what he was doing. Second video Look at this person is clearly never worked as a professional sushi chef because he’s missing a ton of points, cutting all the corners. Some of the things are outright like unhygienic.

00:16:43:18 – 00:16:58:20

Bryan Sekine

But he was really good at describing what he did. Right. And then third videos like, okay, well, this one’s really short skips over a bunch of stuff, doesn’t really go in detail. And so I made notes. Okay, The video I want to make needs to be about 8 minutes long. It needs to cover every topic in full detail.

00:16:58:28 – 00:17:18:06

Bryan Sekine

I need to make sure that I’m explaining why I’m doing each step. I need to explain how I’m going about doing this in greater detail than anything YouTube has already. And then also to make sure that I include some kind of background noise or background music and include things like multiple camera perspectives, because another one was like, it’s just a talking head.

00:17:18:07 – 00:17:33:10

Bryan Sekine

The other one is just like it’s only showing the sushi roll, but that gets kind of boring for YouTube viewers. And I got bored, so I made a video that I would want to see, and to this day, that video still ranks number one. So if you go on to YouTube and look up how to make California roll, you see my video first.

00:17:34:05 – 00:17:35:26

Brady Winder

As videos are going to get a lot more views.

00:17:37:21 – 00:18:02:02

Bryan Sekine

But the thing is, is that back in the day, I didn’t know anything about making videos. So like, you know, objectively, the video is poor quality, the audio is very bad. And even like the video itself, like cuts off from my head up, you know, so like, you don’t have to be a high production, you know, video, I don’t know, creator or biographer to make YouTube videos that rank.

00:18:02:02 – 00:18:08:21

Bryan Sekine

So just look at what the competition has out there. Make notes of what you could do better than they could and then go do it.

00:18:08:21 – 00:18:29:16

Brady Winder

And that’s the that’s the perfect segue to like, what’s the minimum you need to do on YouTube? So we’ve all seen this. When I Google stuff, you Google. I wouldn’t be surprised if it comes up in Google how to make a California roll and then it’ll suggest, here, watch, you know, 3 minutes, three or four and a half minutes of Bryan’s video.

00:18:29:16 – 00:18:55:08

Brady Winder

And I’ll say, watch this snippet because Google is even trying extra hard to give them like the quickest answer. Yes. So it’s exactly what you’re talking about. I’ve seen videos rank with, you know, for a competitive terms where there’s like almost no description at all, where they did not they knew less than nothing about YouTube. So in that video ranks because YouTube is cares so much about giving the best content.

00:18:55:08 – 00:19:14:20

Brady Winder

So we would take anything away from this. It’s that it’s the quality content, the most helpful content comes first in YouTube. So aim for that and then the rest is just a bonus. The tactics are always going to be secondary. So in YouTube, you know, by the way, YouTube is looking at that in terms of engagement. They’re saying, how long is a person watching the video?

00:19:14:21 – 00:19:34:11

Brady Winder

Yes. And so put it over content. So let’s get into the tactics. We’re going to blaze through this list here and talk about what you should be doing for a competitive term like this for how to sell my house fast. You can go find Jerry Norton’s video with 20,000 views or whatever. There’s some videos with a lot of views, so it’s a little bit more competitive.

00:19:35:19 – 00:19:50:29

Brady Winder

The title So How to Sell My House Fast? Is there anything I would want? Anything else I would want to add to the title? You get 100 characters to work with, so there’s a lot of space in here. Yeah. Anything else you could add on the back of that?

00:19:50:29 – 00:20:31:10

Bryan Sekine

I would say try to target some kind of objective, right? Like if you’re trying to meet a goal or if you’re trying to complete some kind of objective to include that a title to write. So like sell my house fast is okay, but if you had to say something like sell my house fast in forbearance or in foreclosure or, you know, sell my inherited house fast or something like that, like if you add a little bit more context to the keyword in the title, then it makes it more actionable for the viewers, you know, so maybe you could say, like, sell my house fast without losing money or sell my house gas to get more

00:20:31:10 – 00:20:36:09

Bryan Sekine

money or sell my house fast to get out of debt or something like that, where there’s are.

00:20:36:09 – 00:20:39:06

Brady Winder

Three ways to sell my house fast without a realtor. So.

00:20:39:06 – 00:20:50:07

Bryan Sekine

Yeah, yeah, exactly. Exactly. So that way people know, okay, it’s not just about this topic, but there’s like a specific outcome that this video is going to teach me how to achieve.

00:20:50:07 – 00:21:08:28

Brady Winder

Yeah, a specific outcome. That’s something good to know because when I mean, forget the SEO part, but what’s going to hook people is when you open a loop in their brain and you’re telling them you’re going to teach them something in the video besides it just being general vague information. So how to three ways to do this, etc..

00:21:10:06 – 00:21:30:24

Brady Winder

So Description. I’m going to talk about the ideal description and I’m not going to get super nerdy on this. If you go Google search, you can Google search right now, YouTube, SEO, and I’ll tell you character count and all the best practices. I’m not going to get into that because I’ve seen the gamut of what can rank in YouTube and it’s very broad because again, like we’re talking about, YouTube wants to see the most helpful content.

00:21:31:05 – 00:21:47:16

Brady Winder

But here’s what we have seen work at here. The ideal description. I usually like to put a link at the very top, even though it ends up giving you less of a preview of the description. Just because if you have one chance to get people to a link, I want that to be at the very top. So go to care.

00:21:47:16 – 00:22:14:16

Brady Winder

And I can’t watch video. It’s going to be the top of it at the top of description. And then the description about the video. The first line of that description is should entice them to watch the video. You should try to get their interest. But really the description doesn’t even matter nearly as much as it used to. For copywriting sake, because of the way a lot of us watch YouTube as you search for something, you glance at the title, you glance at the thumbnail, and then you hit play.

00:22:14:20 – 00:22:28:22

Brady Winder

And if 10 seconds in, you don’t like it, you hit back and you go to the next video. I don’t know a lot of people that not myself, that are reading the entire description to see if they want to watch the video because it takes longer than that. Just watching it. So description is pretty much for ACL purposes.

00:22:28:22 – 00:22:47:01

Brady Winder

So what does this look like? What I like to do is you uploaded your video to YouTube, you put it through care. It’s a video post. I take part of that transcription and put it in the YouTube description and then trim it down so it’s concise. And so I like my description to be a what, like a one paragraph summary.

00:22:47:10 – 00:23:07:25

Brady Winder

This video is about how to sell my house fast. In this video I’m going to cover step one, Step two, step three, Step four. And this is where chapters come in. So chapters, if you’re trying to rank for something competitive in YouTube or you wanted to get seen, chapters are pretty critical. And so what this is, is all you have to do is put a time stamp in the video.

00:23:08:02 – 00:23:30:18

Brady Winder

Your first one is going to be zero colon zero zero intro, and then your second one is going to be say, 2 minutes in 2 minutes and 3 seconds or two. Colon zero three. The pros and cons of working with an investor versus Asia or whatever it is, and then YouTube will automatically turn that timestamp into a hyperlink and so that people can scrubs of the video.

00:23:30:18 – 00:23:49:04

Brady Winder

That’s how you get when you’re watching a video of the timelines broken up into all these different bars to where you can scrub through makes for a way better user experience so they know what to expect, they know what they’re watching. And if you’re an expert on this topic now, they know you’re legit because they can see the chapters, but it helps tremendously for SEO.

00:23:49:04 – 00:24:14:24

Brady Winder

So have a one sentence or excuse me, one sentence, one paragraph, one short paragraph, description, what the video is about, and then the chapters. And then, Brian, I’d love for you to chime in on this, but I have I am I haven’t found any harm yet. I won’t call it keyword stuffing, but beneath the description, the chapter is a you know, in this video we’re covering how to sell your house fast.

00:24:14:24 – 00:24:30:17

Brady Winder

How to sell your house fast with the realtor is some of the like related keywords. Tell me if I’m giving bad advice here because things ain’t for sure. Keyword. What is keyword stuffing within YouTube?

00:24:32:05 – 00:25:01:29

Bryan Sekine

Keyword stuffing within YouTube is primarily using too many tags. So, you know, you can have you can have tags that have hash tags in there. A lot of people will try to use like more than 15 hashtags. And YouTube has come out and said outright, hey, if we see more than 15 hash tags near video, we will ignore all the hash tags, new video, just a statement there, like we’re not even going to try to like sift through them to see which ones are the most accurate.

00:25:02:05 – 00:25:36:10

Bryan Sekine

We’ll just ignore them all. Don’t do that. And so a lot of people I’m like, okay, well, you know, I’ll stick with 3 to 5 or 5 to 8. And really, I think five is kind of the sweet spot. I would never use more than five hash tags on each video. But in terms of like the description, if you follow the advice that Brady just gave to have like one paragraph plus like the chapters, you’re not really going to run into keyword stuffing because you won’t have enough space in there to naturally say the keyword too many times, you know, and the key there naturally.

00:25:36:10 – 00:25:52:06

Bryan Sekine

So like if you read the one paragraph out loud and it sounds fairly normal to you, then you’re probably fine. If you were like, Wow, I probably shouldn’t say that word. Like every three words, then you’re probably keyword stuffing. But as long as it’s like a natural flow of conversation, it should be fine.

00:25:53:12 – 00:26:14:10

Brady Winder

Okay, Thank you for clarifying that. So tags, something to mention here is we have tags and we have hash tag. So what Brian is talking about is hash tags in the description so you can hashtag real estate investing and that will put like that hash tag under the video. You guys have seen this on mobile and desktop where it’ll say this video is related to real estate investing.

00:26:14:10 – 00:26:38:00

Brady Winder

And I’ll show you the tags categories. That’s our brains talking about. Don’t put a ton of those in your description because YouTube will just ignore it. What you can do is your your actual tags, not hash tags, your tags for the video. It’s a separate field within YouTube to tell YouTube what this is related to. So if it’s how to sell my house fast, your tags, I’m not going to get into this.

00:26:38:00 – 00:27:01:00

Brady Winder

You can it’s just related keywords if you have to buddy to buddy or video IQ, which we’ve recommended before, there’s know tag recommendations and it’ll do this for you or GPG can do it for you. You shouldn’t be wasting your time coming up with these from scratch because it tags don’t hardly contribute to. It’s not much of a ranking factor.

00:27:01:02 – 00:27:39:05

Brady Winder

You don’t contribute much to that, so don’t waste a lot of time on that. But just so you guys understand the differences, there. Next, not really SEO related, but super important thumbnail thumbnail is is coming up with successful thumbnails as sort of an art. And I’m not even going to say it’s an art that we’ve perfected. But my best advice on thumbnails is this If you don’t know where to put, go search for the keyword How to sell my house fast, see which videos are getting views and what their thumbnail looks like, and see which videos more importantly are not getting views and what their thumbnail looks like.

00:27:41:04 – 00:28:04:27

Brady Winder

Take this with a grain of salt because you can’t say, Well, because this video’s 50,000 views, their thumbnail has to be great. So just a high level view. But in general you want 2 to 3 lines of text, big bold text separate from the title. They’ve already read the title and they’ve already read the title. So you don’t want to repeat that with the text on the thumbnail.

00:28:05:06 – 00:28:30:04

Brady Winder

And what I found that works is the thumbnail needs to be an equal mix of obvious, but still invoking curiosity. So what I mean by this for how to sell my house focuses your text on the thumbnail could be like a picture of a realtor and or like a real estate agent and a real estate investor and it have verses in the middle.

00:28:30:08 – 00:28:46:27

Brady Winder

Or it could say 30 days or less, like, can you close like close in 30 days? Question mark, something like that where it’s related to the title, but it’s not the same thing and so obvious, yet curious. It needs to have like a little bit of mystery to it, but they need to understand what they’re going to watch.

00:28:47:12 – 00:29:05:29

Brady Winder

Where most will go wrong as they do no thumbnail at all. And it’s just whatever still image of the guy in mid-sentence with his hands up in the air and his mouth moving around in the worst position possible. So I’d rather have you go to fibers, spend five bucks on a thumbnail than have nothing at all. That’s my speech on thumbnails.

00:29:05:29 – 00:29:27:11

Brady Winder

Another thing we’re and we’re close to wrapping it up here. Another thing important for ranking in YouTube is the first couple of days, really the first 48 hours after you upload a video, you have this window where YouTube is putting your video in front of new audiences to see if it takes off, to see if it’s content that people enjoys.

00:29:27:26 – 00:29:49:03

Brady Winder

And so your video is going to show up more in recommended content. And so I say this because of this video is important to you and you want people to see it. This is your chance the first two days to get it to more people. So you might consider telling friends about it, sending it out to your email list, reposting it on social media and say, Hey everybody, check out this new video because it’s going to create this compound effect.

00:29:49:03 – 00:30:14:00

Brady Winder

The more people that watch it in the first 48 hours, the more YouTube is going to recommend it. And it’s sort of an exponential if you’re looking at a graph. But really that’s about it. So anybody uploading videos to YouTube, this it might sound like a lot. I mean, this is an extra half hour to your workflow for a lot of benefit.

00:30:14:00 – 00:30:27:01

Brady Winder

That’s all I have on the YouTube side of it. Brian, As we wrap it up, one thing I want to ask you is any anything you want to touch on, you see coming down the road for YouTube or Google SEO in general, do you think people might be paying attention to.

00:30:29:11 – 00:30:47:13

Bryan Sekine

What the things that I think YouTube specifically is trying to do? Is it trying to incentivize YouTube shorts? So there was a recent announcement where they said that YouTube shorts can now be monetized through showing display ads in the same way that you can monetize a standard YouTube video. This is big because it’s something that Tik Tok cannot do.

00:30:47:24 – 00:31:18:11

Bryan Sekine

They don’t have the infrastructure in place to be able to pay content creators within the app to display ads, and it’s something that YouTube be very intentional about doing. So they’re really trying to compete with Tik Tok in the short video format space. And so if you are already going through the effort of making these videos, you may want to consider hiring someone to sort of chop up those longer videos that you’ve made and to create shorter sort of teasers or trailers of the full length video.

00:31:18:21 – 00:31:47:12

Bryan Sekine

And so this could play into that tip about promoting the video within the first 40 hours of publishing. This is something you can do where if you know that you really want to push this video, you can hire someone to make those YouTube shorts and then you can publish the video and then take those the vertical, shorter trailers and publish them on places like Tik Tok on Facebook, Instagram, maybe even Snapchat, anywhere where you think social media promotion could benefit from having a short form video.

00:31:47:19 – 00:32:11:26

Bryan Sekine

And then within that video you can say or I guess in the description of that video, you could say, click on the link in my bio for the full version of the video. You’re sending traffic from the social media platform to YouTube. And so it’s just kind of like the icing on the cake of promoting that video. And so I think the more that content creators publish on YouTube shorts, the better off their standard full length videos are going to perform.

00:32:13:02 – 00:32:37:15

Bryan Sekine

Another tip I have for promoting a video is to jump on recent trends. So what are the biggest recent trends on Tik Tok is something called D influencing. So influencers have really taken off since 2020, but now we’re going to see a decline in how many people trust social media influencers to, I guess, how much they trust them to buy a product or to buy a service.

00:32:37:22 – 00:32:55:26

Bryan Sekine

So now something that is picking up is the opposite of that, right? The antithesis of an influencer. It’s D influencer. So who comes in and comments on the people’s videos saying like, Hey, this is too expensive, It’s not high quality taste worth it, don’t do it. But then these people are also now making videos to discredit what some influencers are saying.

00:32:56:03 – 00:33:10:21

Bryan Sekine

So this is something that I think the real estate industry can really capitalize on and saying like, Hey, there’s a lot of real citizens out there that are saying that this is the best way to sell your house or this is the best time build your house. But I’ll tell you right now that the market doesn’t reflect that and here’s why.

00:33:10:26 – 00:33:34:26

Bryan Sekine

And so you can go in with more of a negative connotation on a trend that someone else is trying to promote. And you can really amp up on that. And one of the things that I think Google is taking notice of is that all chat or AI related content creators are steering away from negative tilted content, right? They don’t want negative connotation content coming up.

00:33:34:26 – 00:33:58:15

Bryan Sekine

That’s because that’s what’s most likely to create the biased results or the racist results that AI is sort of notoriously known for generating. So they will specifically promise in to avoid any kind of negative connotation. So if you are creating content that is helpful for users and has negative connotation, Google is going to know this content could not have been made by AI without being inherently biased or potentially racist.

00:33:59:03 – 00:34:08:03

Bryan Sekine

So that may lend a little bit of credibility in Google’s eyes, but it’s also capitalizing on a trend they’re seeing on the rise in TikTok with this whole the influencing.

00:34:09:12 – 00:34:30:15

Brady Winder

Hmm. I think that’s really valuable and I think it’s it would be really interesting to see an investor take that advice or run with it because there are investors that do this. And from what I see with our members are primarily hybrid, but it’s pretty much an you know, when it comes to like educating the general public on what’s happening in the market and what’s changing, that’s pretty much agent content.

00:34:30:15 – 00:34:49:06

Brady Winder

Real estate agents are the ones we’re educating and so I would love to see traditional investors, wholesalers saying, hey, here’s what’s going on in the market. Most agents are saying this is it true? Here’s my analysis, Here’s you know, it’s another unique perspective. I personally, just as a as a homeowner, as normal person, I would love to see that content.

00:34:50:18 – 00:35:14:10

Brady Winder

Thanks for sharing that round. No problem. Well, that yeah, thanks for thanks for all of this. All of these nuggets. This is good stuff. That’s all we have for today. Anybody listening? If you got value out of this, do us a favor and leave us a review on Apple Podcasts. I asked for these seldomly and it helps the podcast tremendously, helps us get sound, helps us with our S.O..

00:35:14:10 – 00:35:43:10

Brady Winder

Hey, hey, leave us a review, share with a friend and that’s all we got. They care about concise video to give the rest of our content and we will see you all next week.