Top 12 Real Estate Investor Website Templates for 2024 (+ Tips & Tools)

In today’s competitive market, the impact of underperforming real estate investor websites cannot be underestimated. The consequences of such websites can result in substantial financial losses, potentially costing you thousands of dollars in missed investment opportunities.

This is precisely why using a high-performing real estate investor website template is crucial and demands immediate attention. With so much at stake, there has never been a more pressing time to prioritize the effectiveness of your online presence.

A high-performance website gives your business more visibility, authority, and credibility to persuade people to work with you.

If you’re like the majority, most of your marketing has been offline – bandit signs, direct mail, cold calling, driving-for-dollars, and maybe even door-knocking.

But now you’re considering getting a real estate investor website because other investors are seeing excellent lead generation results on their website, and you want a piece of the pie.

However, there’s much to consider when building your websites to find investment properties online.

Conversion optimization, SEO, content and messaging, and backend coding are just a few things to consider.

With all these factors in mind, you must start your real estate investor website journey with the right partner that will set you up with the tools and expertise for success.

Why Real Estate Investor Website Templates Can Impact Your Business – Especially in Today’s Real Estate Market

Don’t get me wrong – offline real estate marketing methods are still powerful today. Direct mail, bandit signs, and cold calling can work wonders in the right hands and market.

But. that doesn’t mean you should limit your marketing strategies exclusively to offline tactics.

In particular, here are some reasons all real estate investors need a website.

1 – Online marketing will save you time and money during the lead-generation process.

2 – SEO leads (Search Engine Optimization) tend to be higher quality because they’re inbound leads – which is a cute way of saying that prospects come looking for you rather than you looking for them.

Our data show organic leads convert 2x-3x better…

3 – Online and offline marketing strategies work best together. Our highest-performing Carrot members use both in harmony rather than in exclusion.

4 – Build your online and offline credibility. It would be best if you separated yourself from the clutter. Having a high-performance, personally optimized website can get you there.

So, now you know why you need a real estate investor website.

But you’re new to online and inbound marketing with a website and don’t know where to start…

Good news! You’re in the right spot to learn everything you should consider when building your real estate investor website. Let’s continue…

What Website Options Do Real Estate Investors Have?

Now, you’re probably asking yourself questions like, “Should I…

1. Buy a website template?
2. Design my website from scratch?
3. Use or purchase a service?

Those are great options, and your mind is on the right track! It all depends on your goals, your budget, and how much flexibility you want with your real estate investing website.

Option 1: Real Estate Website Templates

The definition of a template can vary drastically. At Carrot, a “real estate investor website template” is split into two parts:

1. Your site type – Your investor strategy focus and the type of leads you want to attract (motivated sellers, cash buyers, etc.).
2. Your template – Your website’s structure and design (images, videos, testimonials, etc.)

You might be worried that you will look the same as everyone else by having a site focused primarily on conversion performance and design secondary. Yet the truth is that by focusing on conversion, your site will end up standing apart from the rest, unique to your brand. Conversion and design go hand in hand.

Real estate website templates are great because you can still customize your website, but the back-end design is already done for you.

Often, templates come with your hosting accounts. The first website I built for my real estate business was from a basic template from our host company.

You can now find templates or WordPress themes that give you a look and feel to start with your website. You can buy these from the price of “free” (free is all relative – read below for my thoughts on that) to a couple of hundred dollars.

A template gets you a jumpstart, but you’ll need to dive in and build the site content, structure, lead generation pieces, and SEO and conversion testing from scratch.

These are great for someone who:

• have zero to little (under $20) money to invest in their website,
• have more time than they do money,
• who has some technical knowledge (or is willing to learn basic HTML and image editing and learn the ins and outs of basic search engine optimization)?

If you buy a website template, it’s just a template. Here are the pros and cons.

Pros:

• Cheap. You can get into a real estate investing website template pretty cheap regarding out-of-pocket expenses, under $100 usually.
• If you are a technical person or are willing to invest time in learning how to build a website, this can be a great place to start.

Cons:

• After you get a “template” or WordPress theme… you have to invest time into building the content, structuring the site, and hiring a web and graphics guy to help you finish things. Then you must maintain the site and files on your server each month to ensure it’s up-to-date and secure from hackers.
• “Cheap” doesn’t always mean low cost. Whenever we go into a new project, we always ask questions… “How much money does this cost? And how much time and effort will it cost us to get it where we need it?” Too many people only consider how much money they’re paying and forget to value their time. Often these template routes cost you more than hiring it out or using a service that does it for you.
• The most significant part of determining an effective real estate investing website isn’t necessarily how it looks. It’s how it’s structured, the words on the site, and the strategy behind search engines optimizing the site for your keywords. Many templates look pretty but don’t deliver when it comes to results.

Option 2: Create a Website From Scratch

Ok, there’s always the option of hiring a web designer and having them design a website for your real estate business from scratch. To design the prototype, they can use the mockup generator they prefer and seek your approval for the final result.

This is an option that many big players in the real estate game choose (by big players, I mean companies that do multiple million-dollar transactions per year… up to institutional investors). Is this the best route for you?

If you want 100% control over every detail of your website from start to finish and want custom elements that you can’t find in pre-made websites… then you’ll want to go the custom real estate investor website route.

However, you’ll need a consistent budget for hiring a developer and designer to upload new content, make relevant changes, and consistently A/B test your conversion rate. Naturally, that’s going to be a big budget.

Pros:  

• You get everything you want, exactly as you want it (so long as you can find a solid web designer who knows what they’re doing.)
• Custom means custom… you build it from the ground up with your web guy.
• You can have custom elements or functionality that most real estate investor website templates don’t offer.
• Your site will look 100% unique. i.e., no one else will have a site exactly like yours.

Cons: 

• Hiring a web designer who knows what they’re doing can be expensive. You probably won’t get a quality custom design that will be search engine optimized, look good, and be designed to convert your visitors to leads for under $5k.
• If you don’t accurately communicate precisely what you want to the quality web designer, you can have a vast bill to continually tweak and fix the site until it’s what you want.
• You’ll have to pay more as technology improves to redo your website to get it up “in the times.”

We did this for our own business because we couldn’t find anything on the market that would do what we wanted — look clean, crisp, professional, and work to generate leads. So we paid a web developer about $7k to build it from scratch for over 18 months.

That soon became the first REItheme (Carrot’s old name) platform. Because we saw options didn’t move us, we felt we had a better solution we’d love to share with investors like you.

The same thing happened to Carrot member Carter Steph.

He didn’t realize his “pretty” $8k+ custom website cost him $200k/yr in lost profits.

Related Reading: Carrot Vs. Other Website Builders For Real Estate Investors: An Honest Comparison

Option 3: Real Estate Investor Website Platforms & Services

This option is a hybrid between a template and a custom-designed website. There are a handful of credible options in the market — all have different pros and cons — many are not so good, but a few are solid, and they can be an excellent way to get your real estate investor website up.

And they aren’t just great because you get your website started, but because these services continue to support your website with SEO, security, conversion testing, and support.

So long as your website exists, these services will give you the support and resources you need to succeed.

As I mentioned above, a website template is where you buy just the HTML files (or WordPress theme), then you’re left to fend for yourself, putting them on your server, doing the updates and customization yourself, etc.

Suppose you don’t want to do all that work but don’t have the budget for a custom website design. In that case, you’ll want to sign up for a service with pre-built websites for real estate investors and other fancy features, and you’ll pay either an upfront fee and hosting or just a monthly fee to access the service.

Take Carrot’s Visual Editor as an example. After picking your site type and template, you can customize everything to your liking using our simple and intuitive drag-and-drop editing capabilities.

Not the most creative type? Then maybe checking out our Concierge Setup services would be the best route for you. Here you’ll work with our highly capable Professional Services team build-out.

For many of you, this option will make the most sense. It’s relatively inexpensive and has most of the benefits of a custom-designed website and template.

Here are all the pros and cons.

Pros:

• Depending on the service you sign up for, you can get websites that look custom and let you customize many of the site elements easily. Just make sure you look for a service that gives you 100% control over how the site looks and your content quickly.
• It may include other features that would cost you thousands to build yourself. Like email marketing systems, squeeze pages, search engine optimized pages (this one is tricky, our real estate investor website system does get excellent search engine results… many systems say they’re SEO’d… but rarely show up in search rankings for their customers. Do your research)
• The service usually maintains the websites on their servers, saving you money and time and putting the technical stuff in the hands of the techie guys and gals who like that stuff (and are good at it). This helps you, so you don’t have to worry about hackers, your site code going out of date, etc.)
• You can usually set up your websites quickly… the same day or within a couple of days for most services.
• Website services also allow you to gather traffic data from sources such as Google Analytics or custom dashboards to make more informed changes to your website.
• Full-service website builders can also offer custom blog posts, CRMs, training courses, strategy calls, and multiple design templates and are constantly testing and innovating their products.
• You won’t need to worry about adding plug-ins and potentially messing up your site. Most real estate website providers use custom plug-ins that add value to your website and eliminate the risk of “breaking” your site.
• They can also offer templates such as cash buyer websites to list and sell properties faster, rent-to-own tenants websites to fill your rent-to-own / lease-purchase houses faster, land buyer or land seller sites, plus many more options.
• Social media integrations. Most services make it easy to post a blog post to Facebook with a simple button click.
• Websites are mobile-friendly. Sites don’t just look good on mobile. They consistently need to drive more leads and conversions. This is extremely important. Over 64% of Carrot member leads come from mobile devices.

Cons:

• A monthly (or annual) fee is usually associated with services like this.  They can range from $25/mo – $200/mo+ depending on the number of websites and features. But, you need to decide whether the time it saves you, its features, etc., will help you save enough time to offset the cost… or do enough extra deals to pay for the service. Usually, one deal can pay for the service for a lifetime.
• Most services that offer real estate investor websites were built 5+ years ago, look like a 10-year-old made them in his basement, and won’t let you customize your website’s look and feel… or content very easily. Make sure you research to see how easily you can customize your websites and how much you can customize (without paying extra) before diving in.

Top 12 Real Estate Investor Website Templates for 2024

You’re an investor, not a web developer. 

So, where will you find great user-friendly software to build a high-converting website? Fortunately, you’ve got a lot of options. 

And we’ve laid them all out for you below… starting with our software explicitly designed to help real estate investors grow their businesses. 

So, what is the best website builder for real estate investors? Dive in!

1. Carrot

At Carrot, our mission is to enable real estate professionals with a high-performing website that acts as a Lead Generation Hub.

Carrot websites are optimized for Google Core Web Vitals, page speed, and SEO best practices.

But you don’t have to take our word for it. 

Check out these Carrot reviews…

We also have data to back it up.

On average, 7x higher lead to deal conversion AND $13,930.15 in EXTRA profit per deal.

Leads that come through a Carrot site convert 7x better and are 2.5x more profitable than non-Carrot leads (learn why over here). 

Our tech stack outperformed WordPress, GoDaddy, Wix, Weebly, and Squarespace in a third-party test. 

We live all of our core values. When it comes to the success of our members… Adapt, Evolve, & Always Improve and Add Humanity To Business… are never taken lightly.

We’re constantly staying ahead of influences impacting lead generation, from creating new lead generation templates to staying ahead of Google’s algorithm updates to testing, testing, testing. We’re always finding new and innovative ways to increase the performance of our members’ websites.

If you want to compare Carrot to some of the other options, check out our guide here or keep reading. 

Features

Here are some of the main features that we offer at Carrot!

• High-Converting Website
• Automated Content Library
• SEO Rank Tracker
• Landing Page Builder
• VideoPost Blog Transcription
• SEO & Marketing Strategy and Training
• Email, Live Chat & Phone Support
• Simple Lead Manager
• Instant SMS Lead Notifications
• CRM & Marketing Integrations through Zapier
• Extensive Member Help Center Library

Pricing

Here are our pricing plan options!

• Core – $69 Per Month
• Content Pro – $99 Per Month
• Advanced Marketer – $199 Per Month

Example

Here’s a brief look at some of our member sites. They’re a testament that not “all Carrot sites look the same.”

These are only a fraction of the 7000+ members we have at Carrot. Learn more by taking a free demo.

2. Squarespace

Website Description

You can choose from a set of “best-in-class” website templates—customizable designs to fit personal style and needs. Every Squarespace website has integrated features and useful guides that help maximize prominence among search results.

Features

Here are some of the main features that this website builder offer… 

• Websites
• Marketing Features
• Analytics
• Templates

Pricing

Here are the website builder’s pricing options… 

• Personal – $14 Per Month
• Business – $23 Per Month
• Commerce – $27 Per Month
• Advanced – $49 Per Month

Example

Here’s an example of the website builder’s templates… 

3. Duda

Website Description

With Duda, you can quickly create sites without compromising creativity. Keep your brand front and center with your prospects by applying your logo, colors, and style to our platform. Flexible drag & drop templates and sections, with full access to JavaScript, HTML, and CSS if needed.

Features

Here are some of the main features that this website builder offer… 

• Design Control
• Site Widgets
• Widget Builder
• Templates and Sections
• Website Personalization
• Content Library
• Blog
• SEO
• Dynamic Pages

Pricing

Here are the website builder’s pricing options… 

• Basic – $14 Per Month
• Team – $22 Per Month
• Agency – $44 Per Month

Example

Here’s an example of the website builder’s templates…

4. Wix

Website Description

Wix offers an all-in-one website builder. Just pick a template and customize it. Or, you can answer a few questions and get a free website designed just for you, plus a personalized SEO plan.

Features

Here are some of the main features that this website builder offer… 

• Templates
• Design Freedom
• SEO Tools
• Mobile-Optimized
• Unlimited Fonts

Pricing

Here are the website builder’s pricing options… 

• Combo – $14 Per Month
• Unlimited – $18 Per Month
• Pro – $23 Per Month
• VIP – $39 Per Month

Example

Although most Wix real estate templates are agent-focused, we’ve known investors use this service. Here’s an example of the website builder’s templates…

5. GoDaddy

Website Description

Like some “cookie-cutter” website builders, GoDaddy offers many site designs. It’s an all-in-one builder designed to help you grow your business.

Features

Here are some of the main features that this website builder offer… 

• Email and social media marketing
• SSL certificate to keep your site secure
• 24/7 customer support
• Branded content creation with GoDaddy Studio

Pricing

Here are the website builder’s pricing options… 

• Basic – $6.99 Per Month
• Standard – $10.49 Per Month
• Premium – $13.99 Per Month
• Commerce – $14.99 Per Month

Example

Like Wix, GoDaddy offers many real estate templates geared toward agents. Real estate investors will need to adjust the content to fit the industry. Here’s an example of the website builder’s templates…

6. WordPress

Website Description

The world’s most popular website builder. 43% of the web is built on WordPress. More bloggers, small businesses, and Fortune 500 companies use WordPress than all other options combined. It offers thousands of easy‑to‑install add‑ons. Collect leads, create contact forms, automatically backup your site, and more.

Features

Here are some of the main features that this website builder offer… 

• Themes
• Mobile-Friendly
• Plugins
• Everything You Need to Build a Website

Pricing

Here are the website builder’s pricing options… 

• Personal – $4 Per Month
• Premium – $8 Per Month
• Business – $25 Per Month
• eCommerce – $45 Per Month

Example

Here’s an example of the website builder’s templates…

7. REI Blackbook

Website Description

REI Blackbook offers many tools to grow your real estate investing business. You can build a sales system with their all-in-one marketing and sales tool kit.

Their CRM is built to work with your front-end marketing and sales tools, so leads won’t slip through the cracks.

Features

Here are some of the main features that this website builder offer… 

• Websites
• Phone System
• Property Pipeline
• Marketing Automation
• Property Marketing

Pricing

Here are the website builder’s pricing options… 

• Solopreneur – $97 Per Month
• Small Business – $197 Per Month
• Accelerator – $297 Per Month

Example

Here’s an example of the website builder’s templates…

8. InvestorPro

Website Description

InvestorPro websites are designed for investors, specifically for the creative real estate business. Their websites are “foolproof,” so anyone can use them.

You can create a professional-looking site to attract motivated sellers in no time.

Features

Here are some of the main features that this website builder offer… 

• Professionally designed and maintained website
• Fast and Easy Setup
• Personalized Email Address
• Leads from highly motivated sellers are sent right to your E-mail box
• Autoresponder
• Search Engine Submission
• Social Media Property Listings
• “Ask an Expert” pages
• Pages for attracting money partners
• Earn Extra Cash page
• List your properties on your website
• RSS Feed
• Advertising Pages
• Your Own Domain

Pricing

Here are the website builder’s pricing options… 

• Bronze – $39 Per Month
• Silver – $49 Per Month
• Gold – $59 Per Month

Example

Here’s an example of the website builder’s templates…

9. LeadPropeller

Website Description

LeadPropeller has been a staple in the industry for many years.

If you have more time than money, a LeadPropeller website can be for you.

Features

Here are some of the main features that this website builder offer… 

• Free website domain with Whois protection (you own it).
• Free unlimited custom email addresses.
• Lightning-fast web hosting.
• Several beautiful, high-converting templates to choose from.
• High-converting, SEO-optimized default website content included.
• A streamlined process so you can have your site live in minutes.
• Click and change the website editor so you can make edits yourself.
• Customize the form questions with our form editor.
• Text notifications when the seller submits a form.
• Customized text autoresponder.

Pricing

Here are the website builder’s pricing options… 

• Starter – $49 Per Month
• Professional – $79 Per Month
• Franchisor – $299 Per Month

Example

Here’s an example of the website builder’s templates…

10. REI Leadz

Website Description

A newer service in the investor space, REI Leadz claims to “Get A High-Converting Real Estate Investor Website – 100% Done-For-You.

Features

Here are some of the main features that this website builder offer… 

• No Monthly Fees
• Email Notifications
• SEO Tool
• Lead Storage
• Complete Control
• Suite of Integrations

Pricing

Here are the website builder’s pricing options… 

• Pro Package – $197 one-time
• Custom Build – $500+

Example

Here’s an example of the website builder’s templates…

11. Weebly

Website Description

You can build a free website that grows with your business. Access customizable webpage designs and useful tools to build your website and grow your business. It’s easy to build a free website to help you get discovered and grow your customer base.

Features

Here are some of the main features that this website builder offer… 

• Builder
• E-commerce
• Mobile Apps
• Photos
• Templates
• App Center
• Domain Names
• SEO

Pricing

Here are the website builder’s pricing options… 

• Free – $0 Per Month
• Personal – $6 Per Month
• Professional – $12 Per Month
• Performance – $26 Per Month

Example

Weebly directly doesn’t offer “real estate” templates, but they do have numerous “business” templates to choose from. Here’s an example of the website builder’s templates…

12. Minute Pages

Website Description

Minute Pages is a recent inbound real estate lead generation platform. 

The main focus of Minute Pages is to provide a lead generation website in “minutes.” It does that by breaking the process down into actionable steps.

Features

• 1 site for the basic plan
• Visual editor
• Automated blog library
• SSL certificate
• Free hosting
• Live chat
• Keyword tracking

Pricing

• Pro Plan – $49 (1 website)
• Additional websites can be added for 10-25% discounts the more you need

Example

Here’s an example of the website builder’s templates…

Real Estate Investor Website Examples

What does a high-performing real estate investor website look like?

That’s what we want to share with you here.

At Carrot, we’ve researched and tested to determine what website design converts best for real estate investors.

And the easiest way to show you what we’ve found is to show you what our high-converting templates look like. Our templates include the phone number on the front page, simple navigation, and the opt-in CTA as the primary header.

All those elements working together get more conversions than any other layout we’ve tested (and we’ve tested a lot of different layouts).

Here’s another example…

All of those websites are Carrot sites.

Notice how different they look, but they all have the same fundamental high-converting elements.

That’s our goal. To give each of our members a fresh look that makes their brand feel unique while also providing a website that converts traffic into leads.

Things to Keep in Mind When Searching for a Real Estate Investor Website Template

Regardless of which option to build your real estate investor website, you should keep these six primary things in mind.

1. Budget

How much money do you have in your budget?

This will have a big impact on which option you choose. If, for instance, you only want to spend between $500 and $1,000, then a well-designed custom site is probably out of the picture (unless you have a friend who’ll do it for less than usual).

A custom website might be your best bet if you are willing to spend $5,000 to $10,000 and have a consistent relationship with your web developer (or your tech team).

When it comes to the budget, you must also consider how much time the option you choose will save you. Don’t just consider how much it’ll cost you…

Consider how much time it’ll save you…

Find a ratio where the money spent, results received, and time saved work in your favor.

2. Conversion Optimization

You could find a WordPress website, pay minimal money, and have your website up and running in the next 5 minutes.

But you know as well as I that that isn’t what you’re looking for.

You want a website that drives traffic and generates leads passively. WordPress will give you a website, but they won’t promise much more than that… because they won’t give you much more than that.

Having a website doesn’t equal being a great online marketer.

You don’t just need a website. You need a website built to convert visitors who arrive at it at a consistent and promising rate. At Carrot, we specialize in building just those kinds of websites.

3. Design

Yes, you want a website that converts visitors and drives results. And you want a website that falls within your budget.

But… it’d be nice to have a website that looks pretty, too…

Or at least a website that appropriately expresses that you’re a professional who knows what you’re doing, not some scammer looking for innocents to exploit.

A WordPress website might get you a nice-looking one, but it won’t be optimized for conversion or SEO. And a custom-built website is just so darn expensive and challenging to maintain.

4. Load Speed

The faster your website loads, the better the chance people will stick around to see what you offer. With a slow website, though, people will leave before you shout, “Give me a chance!”

40% of people will leave your website if it doesn’t load in 3 seconds.

That’s a big chunk of your visitors – almost half!

How do you know if the website you choose loads fast?

Well, the easiest way is to go to PageSpeed Insights and test it for free. Or you can get yourself a Carrot website and guarantee fast load speeds. :-)

5. Search Engine Optimization

Nothing is as powerful as search engine optimization when driving traffic to your website. This SEO for real estate is the practice of optimizing your website to drive passive traffic through search engine queries (Google, Bing, Yahoo, etc.).

And it can be a business-changing strategy for your real estate investor website. By optimizing your website for search engines, you don’t just set yourself up to drive traffic today (like with paid ads), but well into the future.

So long as you rank in Google, you’ll drive traffic.

A big part of driving passive traffic to your real estate investor website via SEO is the backend coding of your website and the keyword placement. Most website companies will give you… well, a website.

At Carrot, though, we give you a primed website that is primed to rank in search engines. This means passive traffic for your website and more revenue for your business.

6. Features

What do you want to be able to do with your website? Do you need specific integrations that fit your email service provider or direct mail service?

Make sure you pick a website builder with all the features you want in a few months.

With Carrot, for instance, you can do tons of cool stuff. You can add a credibility bar to your website with a few clicks.

You can change the style of your homepage opt-in form between three different styles, quickly upload your logo and custom brand images, and customize your sales copy as much as you like.

If you sign up for the Content Pro or Advanced Marketer plan, we even provide you with blog content monthly for your website. That means you get more chances to rank in Google (and possibly drive free traffic to your website), which means your website will feel more active to visitors.

Learn more about Carrot’s features. 

So, Get Out There and Get Your Real Estate Investor Website Template Rolling!

All right, now that you know the best options for websites for real estate investors and the things you should consider, it’s time for you to do some research on your own to see what’s right for you.

Here’s a quick little guide to help you make that decision.

Pick the one that fits you best.

1. Technical (can do graphics and some HTML or PHP), have a lot of spare time and have a very low budget (under $100 total). A Template may be a great route for you to go. Google search “real estate investor website templates” to see your options.

2. Have a hunk of cash (at least $3k – $7k), know exactly what you want and can relay that in detail to a sharp web developer, have found or can find a sharp web designer who has experience (and can show you samples and client testimonials) on website conversion and search engine optimization. If this is you, you may consider building your site from scratch by a web designer.

3. Want custom features but don’t want to pay thousands, want the ability to customize your site so it can look unique, don’t want to learn the ins and outs of SEO or web design, and would instead piggyback on those who have created systems that do it already.

They would rather have someone else do the heavy technical work so you can focus on doing deals… you may want to look at website services like Carrot.

In full disclosure, you’re on the Carrot blog… and we are a company (started by real estate investors) that created a website system because we felt the options out there didn’t meet the needs of real estate investors. But, with that said, we don’t want to “trick” people into going with our service… because we know that our service isn’t suitable for everyone, and frankly, we don’t want to work with everyone.

We Believe in total transparency – It’s one of our core values.

So, do your research… find the best solution if it’s Carrot… awesome! If it’s not, fantastic! All we care about is that you find the solution that fits your needs for your real estate investing business.

And if you have any questions, please throw them in the comments. :-)