So, how do you boost your real estate investing website credibility?
Real estate investing is one of those professions where the entry barriers for new investors are so low… there are lots of unethical investment companies out there giving real estate investors a bad name.
So, how do you stand out above the crowd… and make it so that when a motivated seller, cash buyer, or private lender finds your website… they feel compelled to work with you?
Importance Of Building Credibility (and how to do it with your website)
It goes without saying… that today consumers have more options than ever. If you’re a motivated seller going into foreclosure… or a private lender doing your research… one of the first things you’ll look at after you hear of a company is THEIR WEBSITE to see if they are real.
Our society is an internet society now. Just look at the phone book and newspapers… those businesses are in decline… while internet news sources and directories are on the rise. People go to the internet to research companies they’re getting ready to work with.
So, what will a private lender prospect or motivated seller see when they search for you online? Will they even visit a website? If not, people immediately think, “They don’t have a site… are they a real company?”.
If you have a website that doesn’t have the 9 elements below... that could be even worse. Is your website harming your credibility (if I had to guess, I’d say probably 60%+ are).
If people don’t feel comfortable that they want to work with you within the first 2 minutes of being on your website… odds are you’ll lose that business.
So, here are 9 ways to boost your real estate investing website credibility.
9 Ways to Boost Your Real Estate Investing Website Credibility
Stanford University did a study called the “Web Credibility Research” project. Stanford compiled 10 elements that your website should address that can either make or break your credibility as an investor… we’ve consolidated them into 9 elements that, without them… your credibility (and profits) are likely suffering. See how many of these your real estate investing company website is doing well:
- Show that you’re real people behind your company – Most investors we work with to help them build their online presence for their real estate business are hesitant to put too much personal information on their site. They don’t want their name, picture, bio… anything… on the site. If this is you too… it’s hurting your credibility and results. Ask yourself this… do you like it when you’re on a website, and you can see the actual faces of the people behind the company? Yes, we all do. It increases conversions and leads.
- Show that honest and trustworthy people stand behind your site – A lot like #1, your website visitors land on your website with their scam detector running in full force. They want to know that they can trust you to help them solve their problem (save them from foreclosure or get better returns, etc.). How do you do that? A short bio on your site, again… a picture of you and your team (we teach our members ways to build credibility even if you haven’t done deals or don’t have a team), testimonials are a biggie, etc.
- Highlight the expertise your company has – Over half of the investors, we work with feel that they don’t have enough “experience” in real estate to put on their site. But, once we dig… they usually have a lot more experience that makes them qualified to provide great solutions to buyers, sellers, and investors than they think. Anything that you feel helps you in your real estate business qualifies. One gal had never done a real estate deal herself… but she was an executive assistant to a mega investor in New York for years, was a certified Draftsman, and had managed rehabs for another investor for a couple of years… that’s an experience that should be on your website. Or, heck… even if you’re just getting started… leverage the knowledge you’ve gained in your education or your mentors’ experience for now. Bottom line… if you don’t feel you have enough experience related to being able to help your clients reach their goals… then you should rethink your decision to be an investor (or go out and get that experience).
- Make it easy for people to contact you – Simple. Obvious. But overlooked. Have the “BIG THREE.” Phone number, email, and mailing address on your site. It gives people a feeling that you’re not a fly-by-night operation… and easy to get in touch with if they have a question or problem. You can get a free phone number from Google Voice, and a professional mailing address from your local mailbox store if you don’t have one.
- Design your site so it looks professional and clean – Who likes to land on a website that looks like a 12-year-old made it in 1998? Find a nice clean design with lots of whitespace on the site… with crisp, clean graphics. It doesn’t have to be fancy… or flashy. In fact, flashy isn’t a good thing.
- Make your site easy to use and useful – Easy to use = not too many links on your site. Give people a few options… don’t confuse them. Useful = providing great content on your website that helps your visitor solve their problem. Your motivated seller site targeted at assisting people in stopping foreclosure could have a FAQ on the foreclosure process, free guides on helping them to stop foreclosure, information on how your company works with homeowners, etc. Give them great information… it builds massive trust.
- Update your website content often – Have you ever gone to a website and seen somewhere on the site where it said the last blog post was done ten months ago? Or when you read the site, and it references old, outdated information? This is a credibility killer. Update your site regularly. We teach our Carrot members our process for creating great blog posts, optimizing those posts for Google rankings, and making it so easy that you never have to think about what to write about next. It’s simple when you have the right process and system for your content. But, aim for a new blog post every week if you can… once a month minimum (not only does this help for credibility, but it also helps your search rankings and leads!)
- Avoid typos and errors – Enough said.
- Borrow credibility from other sources – A great way to build credibility on your site is to borrow it from other credible sources. Have you been on a website and said “As Seen On TV” or “As Seen On Google”… or a site that has a quote from a famous and respected person? That’s all “borrowed credibility.” If you work with a real estate agent from, let’s say… Century 21… get a testimonial from them and ask permission to put the Century 21 logo on the site as a “company we’ve worked with.” Can you imagine the credibility that’ll give you in a website visitor’s eyes when they see the symbols of companies they know and respect on your site?
So, how many of those 9 credibility builders for your real estate investing website are you doing on your website?
If you’re doing 5 or more… you’re ahead of the curve.
7 or more… you’re doing better than 90% of your competitors.
All 9? You’re crushing it and should be teaching this lesson alongside us :-)
Action Plan To Boost Your Real Estate Investing Website Credibility
Real estate investor websites can be a huge tool in building credibility, or they can harm your credibility. If you have a website this week, pick 3 of the 9 elements above and implement them on your website.
Get a site this week if you don’t have a website but now see its value from a credibility standpoint. You can work with us or find another solution… either way is cool w/ us because not everyone is ready to work with us (since we push our members a bit harder than a “web guy” or “template site” company does). But if you are ready to work hard and leverage a great system that works (with many of these 9 elements already injected in the websites)…