Don’t overthink it. Good things happen when you begin creating your digital footprint. Don’t get caught in the weeds, just get started.– Adrian Nez
SEO 3/4 | SEO for Multiple Markets w/ Bryan Driscoll & Adrian Nez
Part 3 of our SEO series is aimed at those who wish to rank in multiple markets. We’re sitting down with Bryan Driscoll and Adrian Nez (2 of our favorite SEO pros) to find out if you should set-up multiple websites, how to best optimize your homepage, how to ace your location pages, where to send your paid leads, and much, much more!
Learn How to Rank #1. Watch the full Series:
Part 1: Why The Best Time to Get Started in SEO is Yesterday | 3 Steps to Start SEO
Part 2: The 5 Most Important & Most-Overlooked SEO Secrets for Real Estate You’ve Never Heard
Part 3: SEO for Multiple Markets
Part 4: 5 Backlink Building Pro Tips for Faster SEO Results
Read the Full Show Notes Below…
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In the last episode of our SEO series, we talked about core pages, sharing who you are, and getting those testimonials out front and center.
Today we are going a bit deeper into what you can do to optimize your Carrot website so you can really drive those rankings, create a bigger impact, and get more leads – especially when you are working in multiple markets.
SEO for Multiple Markets – 5 Tips to Get You Started
#1 – Should You Have One Site or Multiple?
This is a question we hear from many of our subscribers – if they are in more than one market, should they have more than one website?
The consensus is that instead of multiple websites for different markets, you should instead create one website per lead type. Then, utilize location pages to focus on the different areas you serve.
By having one website, you will be able to focus your time and effort into one place. While 2 websites may convert better, you will also need to do double the work, double the link building, and create double the content.
Multiple websites make sense when you are targeting different lead types. For example, if you are looking for both motivated sellers and investment buyers. Both Adrian and Bryan operate multiple websites for this very purpose.
#2 – How Do You Optimize the Home Page if You are in Multiple Markets?
A general rule of thumb is if you are focused on SEO are trying to reach one major market, use that city on your home page. So if you are primarily working in Dallas, put that on your homepage and create location pages for the smaller cities nearby.
However, if you are in Dallas and Austin, you may want to make your homepage a bit more generic, appealing to homeowners in both areas. You may let them know you buy houses in Texas, then list the cities so they know you work in their market.
#3 – Building Out Location Pages
When building out location pages to reach motivates sellers, the process is very simple.
We recommend duplicating your homepage for the area you wish to target, then rewriting some of the copy to make it localized. You can also add a local photo and a testimonial from someone in that area.
#4 – How Deep Should the Location Pages Go?
When creating these pages to reach buyers, you can get a bit more hyper-focused, creating pages that are neighborhood-specific. Buyers will need to know more about the area before making their decision.
When trying to reach sellers, you can make pages that are specific to a city, county, or large metro area. Whether creating location pages for buyers or sellers, you’ll want to make sure you have a solid URL structure and that you have utilized our SEO tool.
#5 – Where Do You Send Your Paid Traffic?
While your paid advertising on Facebook or Google doesn’t have much to do with SEO, it’s important to know where to send the leads that you are paying for. As you build out your site, you will want your advertising to send people to the corresponding page on your website.
If your ad talks about selling your house in Dallas, you’ll want to send them to a page that mentions Dallas specifically. However, if you are targeting people in Fort Worth with your advertising, you should be sending them to a page discussing Fort Worth.
Sending to a page that isn’t relevant can cause them to quickly click away from your website and onto the competitions.
Whether you are using SEO, paid advertising, or both, the most important thing is to keep your user’s experience in mind. Add content that will be relevant to their location and situation and utilize paid advertising accordingly. You don’t have to overthink it. Carrot provides the framework, all you need to do is tweak it to make it your own.
Look out for the next episode in our SEO series where we will get a little more advanced, diving into backlinks and how to optimize your site like the pros!