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EP 252: The 5 Most Important & Most-Overlooked SEO Secrets for Real Estate You’ve Never Heard of w/ Bryan Driscoll, SEO Series Part 2

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The great thing about Carrot is that I don’t have to think about the content. I rewrite it a little bit to fit our locations, personality, and brand.

– Bryan Driscoll

SEO 2/4 | The 5 Most important & Most-Overlooked SEO Secrets for Real Estate You’ve Never Heard of w/ Bryan Driscoll

SEO is a topic that can seem overwhelming for some of our members who simply want to close deals and not work on the details of their website. However, as you’ll discover in our latest episode of the CarrotCast, with these simple, effective, and often overlooked strategies, you’ll be able to achieve higher rankings faster than you may think.

Higher rankings lead to more clicks, more clicks generate more leads, and more leads mean more conversions.

Here are 5 SEO secrets for real estate from our friend, client, and professional marketer, Bryan Driscoll. 

Learn How to Rank #1. Watch the full Series:

Part 1: Why The Best Time to Get Started in SEO is Yesterday | 3 Steps to Start SEO

Part 2: The 5 Most Important & Most-Overlooked SEO Secrets for Real Estate You’ve Never Heard

Part 3: SEO for Multiple Markets

Part 4: 5 Backlink Building Pro Tips for Faster SEO Results

Read the Full Show Notes Below…

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Last week we spoke with Adrian Nez to go over SEO basics and to offer a few high-level strategy tips. Today, in part 2 of our SEO series, we’re diving into the meat and tactics of SEO with Carrot customer, Bryan Driscoll.

Not only is Bryan an investor, but he also boasts a 15-year background in digital marketing. His sites are bringing in hundreds of organic leads, using simple tactics anyone can implement into their site.

So without further ado, here are 5 SEO secrets for real estate you can use to quickly ramp up on your Carrot site. 

#1 – Reviews and Testimonials

Having rock-solid reviews and testimonials is a huge part of building credibility. It will keep people on your site longer because they will see you are a real person who has helped people in situations similar to their own.

But you’re not just posting your positive reviews to show your credibility to potential clients. Google is looking for credibility too. Time spent on your site, the bounce rate, and many other factors helps Google determine how valuable your site will be for someone searching for a business like yours. 

You’ll want to get these reviews up on Google My Business, Yelp, and Facebook. Then, make sure to get them up on your website. You can grab links and send them directly to satisfied customers, asking them to write up a review about how you were able to help.  

#2 – Google Console 

Google Console is an incredible, free tool that many people don’t use or even know exists. It will help you see impressions, clicks, and how you are ranking for particular search terms.

What’s so great is that if you are ranking low, you can go to the ranking URL, improve it to be better optimized, and easily see how your efforts pay off. You can see if a particular page is ranking higher than others, and focus more of your efforts there to drive conversions. 

Google Consul is also a great tool to discover what people are searching for. You can then use this information to properly target your potential clients. You don’t need a ton of traffic. When you target properly, you will generate more leads and conversions. 

#3 – On-Page SEO

Straight out of the box, Carrot aims to build sites with great content. According to Bryan, the best part is that when changing up the content, he doesn’t have to think about it. He simply has to put it into his own words, injecting his personality and some references to his unique market.

As far as length, Bryan recommends around 600-800 words on the homepage, with at least 400-500 words on the city pages. 

However, more than anything else, your goal should be to provide content that is useful to your user. Don’t just write content to try to trick the search engines. Algorithms are smart. When you write great content, you’ll attract more visitors and keep people on your site longer – two things Google loves to see. 

#4 – How Many Keywords Per Page?

Bryan advises he will focus on one main keyword, with two or three secondary keywords all of the same theme. If you want to focus on multiple keywords, create a separate page for each.

If someone is searching for a specific answer, you’ll want to lead them to a page that directly answers their question. Not a page that is focused on several different things. So for example, if you are in multiple markets, you’ll want to create separate pages focused on each. 

#5 – Lead Tracking

When you have leads coming in the door, you’ll want to know exactly where they are coming from. While the Carrot built-in CRM is great, Google Analytics will help you take it to the next level.

It’s easy to add to your website to see exactly what sources are driving people to your website. It will help you get a better idea of where your quality leads are coming from, so you can focus your efforts accordingly. 

Putting it All Together

Credibility plays a huge role in your positive SEO. In the past, when we have studied sites that have gone up vs. sites that dropped in the rankings, there were a few commonalities we came across.

The sites that dropped lacked reviews and testimonials, and the content wasn’t being updated on a regular basis. Having great SEO incorporates something we are very fond of here, and that is Evergreen content.

This is the content you put out once, that will benefit you for years to come. So now is the time to get off of that hamster wheel of cold calling and direct mail, which only benefits you for a few weeks, and instead, spend some time improving your SEO using Evergreen Content that will benefit you for years to come.

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Trevor Mauch

Trevor is the CEO of Carrot and knows a thing or two about inbound marketing and generating leads online in the real estate industry. As an investor himself, he's generated tens of thousands of real estate leads and is a leading expert in inbound marketing for investors and agents. In addition, his true passion is helping entrepreneurs grow businesses that truly help you live a life of purpose.

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