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EP 294: Growth Hacking Real Estate Marketing: 5 Uncomplicated & Unheard of Online Marketing Tips w/ Keith Sant

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A lot of people have it in their head that marketing is hard – but once you learn it, it is the most valuable skill out there. 

– Keith Sant

Growth Hacking Real Estate Marketing: 5 Uncomplicated & Unheard of Online Tips

Keith Sant hates cold-calling. He has always focused on inbound marketing, whether it is through his website, his social media, or even with his bandit signs. What he realized is that his lead to close ratio and average profit per deal were higher with these inbound leads.

So he focused his energy on bringing more traffic to his site by using some incredible growth hacking strategies.

Now he is closing 6-10 deals a month online. Today we are diving into what growth hacking is and how you can use it to grow and scale your business no matter the industry. 

Read the Full Show Notes Below…

Growth hacking is taking data and experimentation, mixing it with marketing and psychology, then adding technology, tools, and automation.

Great marketers share this incredible mindset that allows them to take something that isn’t working, tweak it, and have it work amazingly well. When Keith started with Carrot, he wasn’t doing much online.

He used bandit signs and was using his Carrot site to amplify this form of marketing. But with some testing and tweaking, he now does the majority of his business with online leads.

Here are 5 of the best growth hacks he used to grow his business over the past 4 years. 

Amplify What You Are Already Doing

The best way to use your new Carrot site is to amplify what you are already doing. For Keith, that meant putting his website on all of his bandit signs. He also added a link to his Craigslist ads, helping him to build trust and credibility.

Craigslist is still working in Keith’s market, so he has a VA post on his behalf each and every Friday. Using tracking links on his Carrot site, he can see exactly which ads are performing well. 

Budget for the Right Keywords 

Many people will take all of their marketing budget and throw it behind keywords such as “sell my house” or “we buy houses.”

While these work great in some markets, this isn’t true for all. If these keywords aren’t performing well in your area, take your budget and focus on the keywords that are performing. 

Use Calendly Links

A simple and effective growth hack Keith used was to add a Calendly link to his website. This allows people to jump ahead and instantly book their own time for Keith to come out and see their property.

They don’t have to wait for a callback, they can arrange a meeting simply by visiting Keith’s website.

He included this link in his first follow-up email and on the “thank you” page a person sees after filling out a contact form. 

Get Creative Backlinks

Backlinks will build trust in the eyes of Google. While you can go for the low-hanging fruit on social sites and Zillow, there are some other ways to get creative backlinks. 

  • Sign up and learn how to use HARO to answer questions, generate backlinks, and build authority. 
  • When networking, ask to exchange backlinks
  • Collaborate with other investors
  • Ask for reviews on Yelp, Zillow, and the BBB

It is important to think about where your ideal lead is looking. Many people aren’t a fan of the BBB and how their business model works, myself included.

However, many people in an older demographic will utilize the Better Business Bureau to determine the credibility of a business. 

Edit Your Forms Wisely

Small changes can have a big impact. For example, Keith had a form on his website that was rarely filled out. He added a small money bag icon to the form and almost immediately, one-third of the form submissions on his site come from that one. 

Unless you are paying for traffic, you will need to tweak and optimize to get more people on your site.

Using these creative growth hacks can quickly change your rankings, traffic, and sales!

Which growth hack will you try first? Remember, a year from now you’ll wish you’d started today!

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Trevor Mauch

Trevor is the CEO of Carrot and knows a thing or two about inbound marketing and generating leads online in the real estate industry. As an investor himself, he's generated tens of thousands of real estate leads and is a leading expert in inbound marketing for investors and agents. In addition, his true passion is helping entrepreneurs grow businesses that truly help you live a life of purpose.

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