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EP 302: $420k in 6 Months of Flipping Land with a “Basic” Carrot Site | Learn How w/ Russ Williams

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Put the right things and people in your ear. If you keep sitting on it without taking action, opportunity is going to pass you by for sure.

– Russ Williams

$420k in 6 Months of Flipping Land with a “Basic” Carrot Site

Buying and selling land is a powerful investment strategy that anyone can do. With little overhead, low competition, and an abundance of leads, creating a land investment business is a popular strategy we are seeing with many of our clients. Russ Williams has worked as a loan officer, flipped properties, and held a portfolio of long-term rentals. However, it has been land that has allowed him to grow and scale his business without any ceiling. Here’s the story of how Russ made $420k investing in land in just 6 months using a basic Carrot website.

Read the Full Show Notes Below…


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We don’t often talk about land here at Carrot, however, we should! It’s a great option for those who are new to real estate investment and for those looking to diversify or shift their investment strategy. Land deals are typically pretty simple and do not come with the headaches of contractors, repairs, or tenants. 

And the sellers are out there, in fact, it’s the third most popular lead type we receive! Here’s how Russ Williams is building a scalable business and how you can too! 

Transitioning to Land

Many investors gloss right over land leads because of their low margins and income potential. This is often a mistake as land can prove to be extremely profitable whether it is developed or resold. Plus, it can be a lot less work. Most transactions can be completed remotely, with buyers never even stepping foot on the land before reselling it again. You will not have to pull permits, hire contractors, or worry about expensive holding costs. For Russ, it was these great perks that made moving from residential investments over to land, an easy choice. 

The Marketing

Russ gets leads both on and offline. Direct mail does well in his markets as does simply sticking up a “for sale” sign. His letters will include a contract, making it simple for owners to sell right away. Russ was an early adapter here at Carrot and has had a site with us since 2015. When he transitioned to land in 2018, Russ created a stock Carrot site, with very few modifications. He has created some basic city/state landing pages and made sure to upload testimonials after every deal. Over the next year, he plans to hone in on his PPC and evergreen content. 

Options With Land

Land allows for different types of contracts and ways for deals to get done. One of those is an option contract which allows the buyer a specified amount of time to buy the property. For the “skinny” deals, Russ will use an option contract, allowing him 3 or so months to buy the property. During that time, he will market the land in an attempt to find a buyer. He will then use the buyer’s funds to close on the property. This helps Russ to maximize his marketing dollars by making some money off of a property he likely wouldn’t have purchased on his own. 

Taking Back Your Time

The ultimate goal of many entrepreneurs isn’t to make all of the money, but rather to buy back your time. With its low maintenance, overhead, and hassles, land can be a simple way to build a career in real estate investment. Its simplicity and scalability have allowed Russ to take two months off each summer to spend time with his family – even though through most of his journey he has been a one-man-show. Now Russ is able to scale his business, expand his team, and dive into new markets. It is this type of freedom that we are all looking for within our businesses – and with land investment, you may be able to find that too. 

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Trevor Mauch

Trevor is the CEO of Carrot and knows a thing or two about inbound marketing and generating leads online in the real estate industry. As an investor himself, he's generated tens of thousands of real estate leads and is a leading expert in inbound marketing for investors and agents. In addition, his true passion is helping entrepreneurs grow businesses that truly help you live a life of purpose.

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