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We Analyzed 50+ Google Ads Accounts: Here Are The Best PPC Keywords for Motivated Seller Leads [DATA]

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When you spend money on Google Ads, you want those ads to consistently drive motivated sellers to your website. But what are the best PPC keywords for motivated seller leads?

Well, that’s what we’re going to show you. We just compiled five years’ worth of Google Ads keyword data — 29,000 keywords and 217,416 clicks from over 50 Google Ads accounts.

Of course, there are a lot of different PPC keywords for motivated seller leads, so as a part of our criteria for this report, we are only sharing keywords that:

  • Had at least an 8.15% conversion rate
  • And a cost per lead of $250 or less

Before we proceed, a few important points to consider provide a better understanding of these keywords.

  • All campaigns utilized the Google Ads Search Network with manual bidding.
  • Although these keywords have shown performance across more than 50 different markets in the United States and Canada, it’s essential to note that results may vary. It’s advisable to include various other keywords and match types in your Google Ads account, as they can also generate motivated seller leads.
  • Additionally, it’s crucial to account for market fluctuations. What may have been a successful keyword last year might yield different results this year.
  • For accurate measurement, we relied on conversion tracking implemented on all sites. To our knowledge, all Carrot sites had reliable conversion tracking. If you’re uncertain about the accuracy of your conversion tracking, we recommend reading our conversion tracking blog post to learn how to ensure its correctness.

Let’s dive into the 20 best PPC keywords for motivated seller leads based on their conversion rates and cost per lead.

Top 20 PPC Keywords for Motivated Seller Leads

What Are the Best PPC Keywords for Motivated Seller Leads?

If mastering keyword bidding were easy, many of us here at Carrot would be out of a job.

There are three challenging aspects to consider regarding keywords: volume, cost, and quality. Naturally, you want your keywords to generate high search volume, which means more ad exposure and opportunities to capture leads.

However, with high search volume also comes many people who have no interest in your service. Attracting clicks from individuals who will never convert is far from ideal, especially when you’re paying for each click. Search advertisers must be cautious with broad keywords and make the most of long-tail keywords.

While it’s true that broad match keywords often have a lower cost-per-click, most Google Ads members want to invest their money in what works.

That’s where long-tail keywords come into play. These keywords target a smaller but highly relevant audience along the intent scale. Bidding on these keywords is crucial for advertisers who want to minimize wasted ad spend.

Don’t underestimate the power of negative keywords. They are truly fantastic! Negative keywords allow you to exclude searchers who have demonstrated no interest in your company, preventing their clicks from draining your budget.

For example, if you’re seeking motivated sellers and have no interest in retail properties, showing your ads doesn’t make sense when someone searches for “what’s my house worth.” By adding this term as a negative keyword, you’ll immediately notice the difference it makes.

In summary, finding the best PPC keywords for motivated seller leads requires a strategic approach that balances volume, cost, and quality. Utilizing long-tail keywords and leveraging negative keywords will help you attract a more relevant audience and maximize the return on your advertising investment.

Top 20 PPC Keywords for Motivated Seller Leads

  1. “sell my house” – phrase match
  2. [we buy ugly houses] – exact match
  3. “sell my house” – phrase match
  4. “we buy houses” – phrase match
  5. how to sell the house fast – broad match
  6. need to sell house quickly – broad match
  7. [we buy houses] – exact match
  8. [sell my house] – exact match
  9. sell house for cash – broad match
  10. “sell my home” – phrase match
  11. “sell your house for cash” – phrase match
  12. “sell your house” – phrase match
  13. “home investors” – phrase match
  14. “sell house online” – phrase match
  15. “ugly houses” – phrase match
  16. “we buy homes: – phrase match
  17. “sell my home for cash” – phrase match
  18. “sell my house ” – phrase match
  19. “we buy ugly houses” – phrase match
  20. “companies that buy houses” – phrase match

How To Find More PPC Keywords for Motivated Seller Leads

Want to find your keywords? We recommend at least trying some of the keywords within this post, but if you’re deadset on doing your research, you can use Google’s Keyword Planner and Google Ads Search Terms Reports.

Is Google Ads Worth It for Real Estate Investors?

Google Ads can still be very worthwhile for real estate investors. It offers numerous benefits, such as targeting and reaching motivated leads, a pricing model based on performance, and easy tracking of return on investment (ROI). However, some disadvantages can be overcome with specific strategies.

If budget concerns you, you can avoid direct competition with larger competitors by focusing on more specific, long-tail, or localized keywords. This approach can help lower the cost of bidding on highly competitive keywords related to motivated sellers.

While these keywords may not have the same level of demand as others in your market, they can still effectively drive higher-converting traffic to your website.

Robert manages his campaign. He’s successful because he uses the right keywords within his account. He doesn’t need 1000s of keywords but sticks with a small batch of the most effective.

Google Ads Testimonial

“In 2017 we wanted to shift our real estate business from a standard brokerage model to an investments model that flips homes. We didn’t know quite where to start. After some research, we found Carrot and got our websites up and running.

We needed to start bringing in leads and had Brendan set up our Google PPC. Our business skyrocketed inside of just a few months.

Google PPC has provided us with consistently high-quality leads. Inside of just 2 years, we doubled our business revenue. We couldn’t have done it without the Carrot team and especially Brendan setting up our Google ads. Thank You!”

– Robert Grand

How to Increase Google Ads Conversion Rate

First, let’s clarify what a conversion rate is. The conversion rate for specific PPC Keywords for motivated seller leads refers to the number of people who click on an ad using that keyword and successfully convert, divided by the total number of people who clicked through.

Calculating the conversion rate is relatively simple. You need to divide the number of conversions within a given time frame by the total number of visitors to your site and then multiply that by 100%.

Conversion rate = (conversions / total visitors) * 100%

For example, if your motivated seller site had 292 visitors and 21 conversions last month, your conversion rate would be 7.19%.

To increase Google Ads conversion rates for real estate investors targeting motivated sellers, here are five key strategies:

  1. Refine your keyword selection: Choose relevant and specific keywords that align with the intent of motivated sellers. Utilize long-tail keywords to target a more qualified audience and minimize wasted ad spend. Additionally, consider negative keywords to exclude irrelevant searches and improve targeting.
  2. Optimize landing pages: Create high-converting landing pages that align with the messaging and expectations set by your ads. Ensure your landing pages provide value, address the needs of motivated sellers, and make it easy for them to take action. Use compelling copy, engaging visuals, and clear call-to-action buttons to encourage conversions.
  3. Test ad copy variations: Experiment with different ad copy variations to identify what resonates best with your target audience: test headlines, descriptions, and calls-to-action to find the most effective combination. A/B testing can help determine the optimal ad copy that generates higher conversion rates.
  4. Implement ad extensions: Take advantage of ad extensions to provide additional information and enhance the visibility of your ads. Sitelink extensions, call extensions, and structured snippets can improve the user experience, increase ad relevance, and drive more qualified clicks. Utilize these extensions strategically to highlight unique selling points and encourage conversions.
  5. Leverage retargeting: Implement retargeting campaigns to reach users who have previously interacted with your ads or website. By staying top-of-mind and re-engaging potential sellers, you can increase conversion rates. Tailor your retargeting messages to address specific pain points or offer incentives to encourage motivated sellers to take the desired action.

Remember continuously monitor and analyze your campaign’s performance, make data-driven adjustments, and optimize your Google Ads strategy to maximize conversion rates over time. Data transformation is a critical step in this process, as it allows you to import insights from your campaign’s performance metrics, helping you refine your Google Ads strategy and ultimately achieve higher conversion rates over time.

Check out these 13 ways to stand out from the competition and increase conversion rates.

Once you get Google Ads and your website dialed in, you can achieve a steady flow of quality leads…

consistent Google Ads motivated seller leads

Note About Conversion Rate

It’s important to remember that while Google Ads will drive traffic to your website, that doesn’t guarantee conversion or a consistent lead flow. You’ll also need to ensure that your website or landing page (wherever you send people after they click on your ad) is set up to convert. Carrot websites are built with the highest conversion rates in the industry, and you can try us risk-free for 30 days.

Cracking the Google Ads Auction: Unveiling the Process

It helps to understand how Google Ads determines which ads should show during an auction, which takes place every time someone searches on Google or visits a site that shows ads.

The Google Ads auction process can be summarized in the following steps:

  1. Advertiser Bids: Advertisers participating in the auction set bids for specific keywords or placements. They indicate the maximum amount they are willing to pay for a click on their ad.
  2. Quality Score Evaluation: Google evaluates the quality of the ads and landing pages associated with the keywords. Factors considered include ad relevance, expected click-through rate, landing page experience, and ad formats.
  3. Ad Rank Calculation: Ad Rank is determined by multiplying the maximum bid by the Quality Score. Ad Rank determines the position of an ad on the search results page or other ad placements.
  4. Ad Placement: When a user enters a search query or visits a webpage that triggers an ad, Google looks at the Ad Rank of all eligible ads. The ad with the highest Ad Rank typically gets the top position, and subsequent ads are placed in descending order.
  5. Ad Display and Cost: If an ad is clicked, the advertiser is charged based on the cost-per-click (CPC) bid. The actual CPC paid by the advertiser may be lower than the maximum bid and is influenced by factors such as competition and the ad’s Quality Score.

It’s important to note that the auction process occurs in real-time for each search query or ad placement, ensuring that the most relevant and valuable ads are displayed to users while maximizing the advertiser’s ROI.

You can learn more about how bidding on keywords can help you create a cost-effective campaign.

Google Ads Testimonial

“Hey Trevor, Just wanted to let you know what a great program you have set up for me. My web page went live the first week of July this Year. I received 5 leads after the 2nd week with a Little PPC campaign on Google.

I spoke and met with 3 Motivated Homeowners that week. I put 2 Homes under contract that week. I sold both homes to a local investor at $30k profit on each home. I also will resell the renovated home at 3% of the sell price of about $700k each.

Thank You for a great program In just over a Month I put under contract 2 Homes with over $100k profit. Can’t wait to see what the next few months brings.

Thank You Again”

– Roy Franklin


Many real estate investors are skeptical about using Google Ads due to concerns about cost. There are indeed risks involved, and the monetary investment can be substantial. Some markets may require monthly budgets ranging from $5,000 to $10,000, and the average cost per click on Google Ads is around $10 to $20.

Now, I’m not suggesting that you need to have such a high budget. However, I recommend investing a minimum of $1,000 per month (for smaller markets) to $3,000 per month and giving it at least 2-3 months to see tangible results.

It’s important to acknowledge that a certain level of risk is involved, as with any advertising campaign. But if your campaign is successful, the potential rewards are significant.

If you’re worried about not having the expertise to use Google Ads effectively, don’t be. You don’t have to be an expert yourself. Let us assist you with our Google Ads QuickStart service.

With this service, you’ll receive:

  • Assistance from Google Ads Certified Professionals who will set up your account
  • Lead tracking to keep you informed about the number of leads generated for your business
  • Keyword research with match types
  • Conversion tracking
  • Installation of retargeting tags
  • Mobile-optimized ads
  • Geo-targeting
  • Ad extensions such as Sitelinks, Callouts, Calls, and Structured Snippets
  • Lists of negative keywords to refine your targeting
  • Initial optimization of keyword bids

Discover more about this service and how it can benefit your business today!

Brendan Holmes

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