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EP 28: Content Marketing Ideas For Real Estate w/ Content Master Aaron Orendorff

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Content Marketing For Real Estate Content Master Aaron Orendorff

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Content is not a single player sport. If you’re doing it alone… You’re doing it wrong.Aaron Orendorff

On this CarrotCast, Aaron Orendorff of iconiContent, doses out actionable advice and tools for investors and agents looking to improve their real estate content marketing campaigns in the year ahead.

How do you achieve quick business growth? One of the main ways is giving your audience high-value content.

But, how do you use content marketing correctly? How do you do it to where it actually builds value into your business to bring you the clients you need?

As a real estate investor, how do you create content that cuts through the clutter in your market, so you stand out as the expert?

At Carrot, we write and craft the content that builds credibility and achieves higher rankings in Google. We create evergreen content that will rank well for months or even years.

How would you love to create content today or this week or this month that brings you the leads for months or years to come?

On this episode of the CarrotCast, we’re joined by one of the top SEO, conversion, and content marketers in the U.S., if not the world.

Aaron Orendorff is going to make your life easier by giving you some content marketing ideas for real estate that you can use in your business to create content that breaks you free from the market and places you steps ahead of your competition.

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Listen to this CarrotCast with world-renowned content marketer Aaron Orendorff…

4:30 – Aaron’s unconventional journey into content marketing.
7:30 – Why content marketing is so powerful and the importance of getting outside the “bubble” when creating your real estate content strategy.
10:20 – Trevor’s content background, path, and strategy.
12:25 – Aaron’s 3 part process for managing content.
15:05 – How to generate content marketing ideas for real estate.
17:00 – What online resources Aaron, and you can too, uses to write real estate content.
19:25 – Using Buzzsumo to come up with really strong real estate content ideas.
22:15 – Online tools that Carrot uses for topic and keyword research.
23:45 – Where to find quality writers so you can delegate your workload.
26:00 – Aaron’s 4 step process for laying out the structure for a piece of content.
31:25 – Why you need to come up with your own content marketing pillars; such as, video content or skyscraper posts.
34:00 – How to repurpose your content and why it’s such a valuable option.
41:10 – Carrot’s simple repurposing structure.
44:25 – Why it’s important to choose one type of content to produce when you’re first starting out with your real estate content.
46:45 – Aaron dishes out some advice for processes and systems for beginning content creators.

Aaron Orendorff is the Head of Marketing at Recart — an SMS platform helping ecommerce businesses grow through text-message marketing. Previously the Editor in Chief of Shopify Plus, his content has appeared on Forbes, Mashable, Entrepreneur, Business Insider, The New York Times, and more.

Trevor Mauch

Trevor is the CEO of Carrot and knows a thing or two about inbound marketing and generating leads online in the real estate industry. As an investor himself, he's generated tens of thousands of real estate leads and is a leading expert in inbound marketing for investors and agents. In addition, his true passion is helping entrepreneurs grow businesses that truly help you live a life of purpose.

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5 responses to “EP 28: Content Marketing Ideas For Real Estate w/ Content Master Aaron Orendorff

  1. Great podcast here. Aaron, your energy is awesome. You definitely can tell you are doing something you love.

    I did not see the checklist on your homepage unfortunately. I do remember clicking off of a welcome mat, so it might have been there, but is there another place on your site where you can get that blueprint that Trevor mentioned? thank you both.

    1. Bryan! Awesome!

      Ya Aaron’s energy is stellar. I’ll ping him to see if he can get you that checklist on his site.

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