Category: Real Estate Agent Websites

You’re here because you fall into one of two categories.

1. You need to use a real estate agent website builder but you either don’t want to botch it or you think you don’t have the time.

Or…

2. You are unsatisfied with your current real estate agent website design and want to fix it or create a new one.

In both cases, you’re not alone: 72% of real estate agents are unsatisfied with the number of leads that their current website generates. That’s not because their real estate agent websites can’t generate leads (at Carrot, we’ve generated over one million leads for investors and agents — all online), but, more often than not, because their website isn’t optimized for it.

There’s a HUGE difference between having a website and having a website that works. 

This is exactly why you’re here — to find out what works.

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Real Estate Agent Websites – What’s Important?

15 Best Real Estate Agent Website Builders

You’re a real estate agent, not a web developer. 

So where are you going to find great user-friendly software to build a high-converting website? Fortunately, you’ve got a lot of options. 

And we’ve laid them all out for you below… starting with our very own software designed specifically to help real estate agents like yourself grow their businesses!

Let’s dive in!

1. Carrot

Description

We’ve built literally tens of thousands of websites for real estate professionals at Carrot — not just any websites… websites that convert like clockwork and help grow our member’s businesses. 

We’ve also got data to back it up. We recently conducted a survey that showed that leads that come through a Carrot site convert 7x better and are 2.5x more profitable than non-Carrot leads (learn why over here). 

Our tech stack even outperformed WordPress, GoDaddy, Wix, Weebly, and Squarespace in a third-party test. 

Cool, right? 

Take a demo over here to learn more!

Features

Here are some of the main features that a Standard Carrot Subscription comes with:

• High-Converting Website
• Carrot Lead Manager
• 3 Campaign Tracking Links // to help you track how well your marketing channels are doing
• 3 Keywords to track // to help you track how well your target search terms are performing
• Basic website analytics
• Visual Editor and Landing Page Builder
• Chat and Email Support

The SEO Tools add-on will help you research, plan, and executive effective SEO and SEM:

• Keyword Rank Tracker // track 25 keywords in your Carrot dashboard
• SEO Dashboard // the most important SEO data at your fingertips to help you might the right adjustments to your strategy
• On-page SEO recommendations // to help you make faster, better decisions in SEO

The Content Tools add-on will unleash AI and Automation to save you time when scaling your content marketing.

• Automated Content Library // to help you Build Authority in your market through content
• VideoPost // transcribe your videos into Authority-Building content
• AI Rewrite Tool // rewrite your content to help you create content faster and stand out in your market
• Niche Authority Builder // launch multiple Authority-Building blogs on a single niche per month
• 25 Auto-Location pages // scale your SEO lead gen by creating location pages for your surrounding markets

Pricing

Here are the website builder’s pricing options… 

• Standard Website Subscription: $89/mo
• Add-ons range from $29 to $69 per month

Example

Here’s an example of the website builder’s templates…

When you’re choosing between different real estate website platforms, there are seven things you need to take into consideration. The best real estate agent website builders have:

1. Does it offer website hosting?
2. Is there a Content Management System (CMS)?
3. Does it offer IDX integration?
4. Is it designed to maximize lead generation?
5. Is it optimized for Search Engines?
6. Will it notify you when you get leads?
7. Will it integrate with your CRM?

2. Placester

Description

Placester is a website builder that’s specifically designed for real estate agents. It comes with built-in lead capture and CRM tools, as well as custom templates and design options to help you create a professional website quickly and easily.

The Pros: 

• Excellent lead capture and CRM tools 
• Lots of design customization options 
• No need to hire a separate web developer

The Cons: 

• Limited template selection 
• Some users find the design customization options overwhelming

Features

Here are some of the main features that this website builder offers…

• Lead capture forms 
• CRM integration 
• Customizable templates 
• Easy to use drag and drop interface 
• No need to hire a separate web developer

Pricing

Here are the website builder’s pricing options… 

• Monthly plan – $49/month 
• Yearly plan – $468/year (save $132) 

Example

Here’s an example of the website builder’s templates…

3. Propertybase

Description

Propertybase is a comprehensive CRM and website builder for real estate professionals. It offers everything from lead capture and management to IDX search integration and automatic website updates.

The Pros: 

• Comprehensive functionality 
• Strong customer support 
• Automatic website updates 

The Cons: 

• Steep learning curve 

Features

Here are some of the main features that this website builder offers…

• Lead capture and management 
• IDX search integration 
• Automatic website updates 

Pricing

Here are the website builder’s pricing options… 

• Basic: $49/month 
• Professional: $99/month 
• Enterprise: Contact for pricing 

Example

Here’s an example of the website builder’s templates…

4. IDX Broker

Description

IDX Broker is a website builder specifically for real estate agents. It integrates with your MLS to give you access to property listings from all over the country (or even the world).

Pros: 

• Integrates with your MLS 
• Great customer support 

Cons: 

• Not as many templates as some of the other builders

Features

Here are some of the main features that this website builder offers…

• Agency Management: easily manage all of your listings and agents from one central location. 
• Lead Capture and CRM Integration: capture leads directly on your website and automatically sync them with your CRM software. 
• Responsive Design: make sure that your website looks great no matter what device it’s being

Pricing

Here are the website builder’s pricing options… 

• Free: get a basic website with limited features. 
• Paid Plans: start at $39/month and include more features and support.

Example

Here’s an example of the website builder’s templates… 

5. InCom

Description

InCom is a website builder that’s specifically designed for real estate agents. It offers an easy-to-use platform with all the features you need to create a professional website, including lead capture forms, property listings, and more. Plus, it integrates seamlessly with InListings so you can manage your online presence and marketing efforts all in one place.

Pros:

• Easy to use
• Integrates with InListings

Cons:

• No customer support phone line
• Pricing model is subscription-based

Features

Here are some of the main features that this website builder offers…

• Lead capture forms
• Property listings
• IDX integration
• One-click listing posting
• Customizable templates

Pricing

Here are the website builder’s pricing options… 

• Starter: $49/month
• Professional: $99/month
• Elite: $199/month

Example

Here’s an example of the website builder’s templates…

6. BoomTown

Description

Boomtown provides lead generation tools and a customer relationship management (CRM) system for real estate agents. It gives you the ability to generate leads through its many online marketing tools, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media.

Pros:

• Lead Generation
• Customer Relationship Management (CRM) system

Cons: 

• May be too expensive for some agents
• Can be difficult to use

Features

Here are some of the main features that this website builder offers…

• A customizable website builder
• Lead capture forms
• Listing syndication
• Drip marketing campaigns
• Property search tools

Pricing

Here are the website builder’s pricing options… 

• Starts at $59/month for the basic plan. 

Example

Here’s an example of the website builder’s templates… 

7. Squarespace

Description

Squarespace is a website builder that offers users a simple drag-and-drop interface. It’s an easy way to create a beautiful website without any prior experience or design knowledge.

Pros: 

• Squarespace offers a wide range of templates that are all optimized for mobile devices.
• You can try out Squarespace for free before committing to a paid plan.
• Squarespace provides 24/seven customer support.

Cons: 

• Some users find the interface to be confusing and difficult to use.

Features

Here are some of the main features that this website builder offers…

• Websites
• Ecommerce Features
• Marketing Features
• Analytics
• Templates

Pricing

Here are the website builder’s pricing options… 

• Personal – $14 Per Month
• Business – $23 Per Month
• Commerce – $27 Per Month
• Advanced – $49 Per Month

Example

Here’s an example of the website builder’s templates…

8. Duda

Description

Duda is an easy-to-use drag-and-drop website builder for real estate professionals.  You don’t need any coding skills to create a beautiful website with Duda. 

Just choose from one of their many templates, customize it to match your brand, and add your listings.

Duda also offers some great features specifically for real estate websites, such as IDX integration and mortgage calculators.

Pros:

• Very easy to use – no coding required
• Lots of templates and design options are available
• IDX integration and mortgage calculator built-in

Cons:

• Not as customizable as some other builders
• Some users have complained about the customer service

Features

Here are some of the main features that this website builder offers…

• User-friendly drag and drop editor
• Mobile responsive design
• Over 280 templates specifically designed for real estate websites
• IDX integration
• Lead capture forms
• SEO tools

Pricing

Here are the website builder’s pricing options… 

• Free plan with limited features
• $14/month billed annually for the Standard plan, which includes all the features listed above.
• $24/month billed annually for the Pro plan, which includes everything in the Standard plan plus additional features like unlimited pages and bandwidth, Google Analytics integration, and more.

Example

Here’s an example of the website builder’s templates…

9. Wix

Description

Wix is one of the most popular website builders on the market. It’s easy to use and offers a wide variety of templates to choose from. Plus, it’s free to get started!

Pros: 

• Wide range of templates available 
• Very user-friendly 
• Free to get started

Cons: 

• Some templates are a bit dated 
• Limited customization options available

Features

Here are some of the main features that this website builder offers…

• Templates
• Design Freedom
• SEO Tools
• Mobile Optimized
• App Market
• Unlimited Fonts

Pricing

Here are the website builder’s pricing options… 

• Combo – $14 Per Month
• Unlimited – $18 Per Month
• Pro – $23 Per Month
• VIP – $39 Per Month

Example

Here’s an example of the website builder’s templates…

10. WordPress

Description

WordPress is a popular content management system that helps you easily create and manage your website’s content. It’s user-friendly and relatively inexpensive, making it a great option for small businesses.

Pros:  

• User-friendly
• Inexpensive
• Great for small businesses

Cons: 

• It may require some web development knowledge to use effectively

Features

Here are some of the main features that this website builder offers…

• Themes
• Mobile-Friendly
• Plugins
• Everything You Need to Build a Website

Pricing

Here are the website builder’s pricing options… 

• Personal – $4 Per Month
• Premium – $8 Per Month
• Business – $25 Per Month
• eCommerce – $45 Per Month

Example

Here’s an example of the website builder’s templates… 

11. GoDaddy

Description

GoDaddy offers a website builder that is simple to use and helps you create a website quickly. It includes templates for real estate agents, as well as SEO tools to help your site rank higher in search results.

Pros:  

• Simple to use
• Includes templates specifically for real estate agents
• SEO tools included

Cons: 

• Not as many features as some other website builders

Features

Here are some of the main features that this website builder offers…

• Email and social media marketing
• One-time appointments
• PayPal payments
• SSL certificate to keep your site secure
• 24/7 customer support
• Branded content creation with GoDaddy Studio

Pricing

Here are the website builder’s pricing options… 

• Basic – $6.99 Per Month
• Standard – $10.49 Per Month
• Premium – $13.99 Per Month
• Commerce – $14.99 Per Month

Example

Here’s an example of the website builder’s templates… 

12. Ylopo

Description

Ylopo is a website builder that’s specifically designed for real estate agents. It comes with all the features you need to create a beautiful and high-converting website.

Pros:  

• You don’t need any coding or design skills.
• A library of beautiful real estate templates to choose from.
• 24/seven support from a team of experts

Cons: 

• Ylopo is relatively new software, so there are still some features that are in development. 

Features

Here are some of the main features that this website builder offers…

• Customizable templates
• Lead capture and CRM integration
• SEO optimization
• One-click IDX integration

Pricing

Here are the website builder’s pricing options… 

• $75/month for the Pro plan
• $150/month for the Agency plan

Example

Here’s an example of the website builder’s templates…

13. AgentFire

Description

AgentFire is a website builder specifically designed for real estate agents. It comes with built-in lead capture and CRM tools, as well as custom templates and design options to help you create a professional website quickly and easily.

Pros: 

• Easy to use
• No design or coding skills needed
• Custom templates and designs specifically for real estate agents

Cons:

• Limited customization options outside of the pre-made templates

Features

Here are some of the main features that this website builder offers…

• Custom templates and design options
• Built-in lead capture and CRM tools
• Mobile responsive
• SEO optimized

Pricing

Here are the website builder’s pricing options… 

• The most basic plan starts at $29/month.
• The top-tier plan is $49/month.

Example

Here’s an example of the website builder’s templates…

14. Union Street Media

Description

Union Street Media is a website builder created specifically for real estate agents. With this platform, you can easily create a beautiful and professional website in just a few minutes – no technical skills are required.

Pros: 

• User-friendly platform 
• Beautiful and professional templates 
• Integrated lead capture forms and CRM software 
• SEO optimized for maximum visibility 

Cons: 

• Limited customization options

Features

Here are some of the main features that this website builder offers…

• User-friendly platform
• Beautiful and professional templates
• Integrated lead capture forms and CRM software
• SEO optimized for maximum visibility

Pricing

Here are the website builder’s pricing options… 

• $39/month or $348/year for the Basic plan 
• $59/month or $588/year for the Professional plan
• Custom Enterprise pricing available

Example

Here’s an example of the website builder’s templates… 

15. Luxury Presence

Description

Luxury Presence is a website builder that’s perfect for luxury real estate agents. It offers an easy-to-use drag and drop editor, as well as professionally designed templates to help you create a stunning website in minutes. Plus, it comes loaded with features like lead capture forms, photo galleries, and property search tools.

Pros: 

• Beautiful and professional templates 
• Advanced customization options 
• Integrated lead capture forms and CRM 
• Built-in photo galleries and property search tools 

Cons: 

• Limited integrations with other software platforms 

Features

Here are some of the main features that this website builder offers…

• Drag and drop editor
• Professionally designed templates
• Lead capture forms
• Photo galleries
• Property search tools

Pricing

Here are the website builder’s pricing options… 

• $49/month for the Basic plan
• $99/month for the Professional plan
• $199/month for the Enterprise plan

Example

Here’s an example of the website builder’s templates…

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Your Real Estate Agent Website Builder Must-Have’s:

Think of real estate website hosting like the building that people walk into to visit a store. If the building is clean, crisp, and fast, people will stick around longer. If it’s dirty, cluttered, and unattractive, then people will leave.

Particularly, I like this parallel that Salman Mehdi makes:

“Consider a situation: you are called as a guest to someone’s house. The host serves you with a cheap, rotten, and unhygienic food. What will be your reaction? You would simply not like the experience you have with your host.

You feel uneasy and there is a sense of you being insulted with the kind of food served to you. You will have a bad opinion about your host. Same is the case with website hosting.

When you start facing problems with your cheap host, you feel that your money is lost. Your efforts went in vain. You know that you have a bad experience with your so called cheap host.”

Said another way, website hosting impacts the way that people perceive your website, business, and credibility.

But it impacts more than that. In fact, choosing the right website host is critical for four reasons.

1. Support

There’s no such thing as a perfect website. You’re going to need help at one point or another. Maybe it’s because your website crashed or your DNS records are out of whack or your load speed took a sudden hit.

Whatever the case, you need people who are on your team, ready to help.

In the words of Darren Dahl over at Inc,

“Nobody can prevent glitches 100%, so if and when you find yourself in the middle of one, its best to have someone you can call on to get immediate resolution.”

This is why, at Carrot, we aim to have a world-class support team.

With most cheap website hosting options, you’re not going to receive that kind of attention.

Here’s just a couple of what our 6000+ members say about our support team:

“James has been extremely patient with helping me fine-tune my website – He responds to all my emails same day and answers all of my questions” – Linda

“Great support team and awesome features. We had a custom site for years and recently migrated it over to Carrot. We’re very happy with our results so far! thank you” – Omer

You need to find a company that’s going to help you when you need it, is familiar with industry patterns, and can knowledgeably discuss website changes you can make to drive more traffic and convert more visitors.

2. Speed

You need a fast website.

This is important for several reasons. First of all, most people will outright leave your website if it takes more than two to three seconds to load. End of story. Bye, bye forever, potential lead.

Second, and equally important, is where you rank in search engines.

With Google — which accounts for 67% of search engine queries — even milliseconds matter.

(Image Source)

And a large determiner of how fast your website runs is where and how the website is hosted.

The easiest way to see if a hosting option produces fast-moving websites is to run one of their websites through this speed tester.

Here’s how one of our AgentCarrot websites performed, for instance.

Ideally, you want to be in the green.

And at Carrot, that green color is completely intentional.

Here’s what our CTO, Chris, has to say about how we made that happen:

“The first step for us was moving all of your site assets to a distributed CDN (content delivery network). This means once your website is loaded by a visitor, all the images you have uploaded to your site are served from an additional server located close to your visitor.

This is faster because we are using a system built for speedy image delivery, and we are spreading the load of serving the whole site onto multiple systems.”

But tech-speak aside, the best real estate websites for agents have hosting that keeps the website fast so people (and search engines) give the website the chance that it deserves.

Don’t just take our word. Check out this page speed study done by Fresh Chalk.

3. Scalability

I’m willing to bet that you have some ambitious dreams for your business. This year, you probably want to do more deals than last year. You probably want those deals to be bigger, and you probably want to drive more revenue, overall.

But, all of those dreams mean something to your website. Namely, if you do it right, more people will visit your website and more people will take action on your website.

As you grow, though, all of those demands can cripple unprepared hosting options.

This is why it’s important that you choose website hosting that’s going to scale with you.

Cheap options usually won’t.

When website hosting is remarkably cheap, it’s often because the company uses traditional shared-hosting. This means your website is hosted on the same server as hundreds or thousands of other websites. That, in and of itself, isn’t a bad thing. But it becomes bad when cheap hosting companies don’t carry the necessary integrations to organize and streamline the demands on your website.

Here’s how TechTarget puts it:

“Although shared hosting is a less expensive way for businesses to create a Web presence, it is usually not sufficient for Web sites with high traffic.”

At Carrot, we use app clusters to split up and clean up the demand on our customer’s websites.

Once more, here’s Carrot’s CTO, Chris:

“The first step for us was moving all of your site assets to a distributed CDN (content delivery network). This means once your website is loaded by a visitor, all the images you have uploaded to your site are served from an additional server located close to your visitor.

This is faster because we are using a system built for speedy image delivery, and we are spreading the load of serving the whole site onto multiple systems.

Next, we took that same idea and applied it to the initial load of your website – spread that job of serving carrot sites out to a cluster of servers.

Finally, we implemented a system to control the size of our application cluster, so no matter how many visitors (or bots) are hitting your site at any time, we can keep up with the demand and scale up/down our number of servers accordingly.”

But, not all website hosts are so scalable. Before committing, make sure that the host is ready to grow just as fast as you are.

4. Security

There are a lot of reasons that your website needs to be secure. First off, you don’t want visitor information to get stolen because you didn’t take the necessary security precautions.

After all, nothing will kill trust faster than a visitor getting their information stolen while on your website.

Second, you don’t want your own information to get stolen.

And third, SSL certification (also known as the HTTPS in front of a URL) has some correlation with search engine rankings.

(Image Source)

So yeah, having a secure website is crazy important — for you and your visitors. However, you probably don’t know the first thing about hacking or website security.

You’re not alone.

One report found that the primary reason a WordPress website gets hacked is because of something remarkably simple: outdated plugins.

That’s why, at Carrot, all websites automatically have SSL certification and our in-house development team is constantly fighting ferocious hackers for you.

You don’t have to do it yourself and you definitely don’t have to go to college to become a cyber attack specialist.

Whatever website hosting you choose, make sure it’s equally prepared to protect you from cybercriminals.

Your Real Estate Agent Website Builder Must-Have: A Content Management System 

The last thing you want to do is get locked out of your own website.

I can’t tell you how many people I’ve talked to that had a designer create a website for them and then said, “Yeah, the website looks great… but I can’t change anything because I don’t know how to code.”

Ideally, you should build your website on a CMS (Content Management System) that is easy to use and allows you to make changes to content whenever you want.

WordPress is easily the most popular CMS — accounting for about 25% of all websites — and that’s for good reason. WordPress is one of the most user-friendly CMSs around.

It allows you to easily add content to your website, includes video and images within that content, and organize all of that content within a dashboard.

This is exactly why we chose to use WordPress as the CMS foundation for our customers. Of course, we also added some of our own flairs to make things even simpler and more efficient.

We allow you to view all your website stats…

A dashboard with information on recent leads…

And we even have a system for automatically transcribing your videos and turning them into written blog posts to gain SEO ranking.

That’s not to mention how easy we make it is to add listings to your website, feature some of those listings, and optimize every single page for search engines with our built-in SEO tool.

Note: We don’t allow our members to install WordPress Plugins on their websites as a traditional WordPress website would. This is for several reasons. Most importantly, it ensures that your website will remain fast, secure, and consistent. If you do want to make additional changes to your website, then don’t hesitate to contact us — we’d love to help you however we can :-)

Here’s Shawn Moore from CMS Critic:

“Third-party plugins are required in many CMS platforms. While seemingly convenient, they can be both a pro and con at the same time. Plugins may save hours of development time and even money in the short term.

But they can also be developed by a third party who may or may not continue to support the tool consistently or at all, which could leave you in a vulnerable position.

Plugins can also be a major security problem — even well-established plugins like Yoast, a widely used Google Analytics plugin, can be exploited by hackers.

In fact, the more widely a plugin is deployed, the more attractive it may be for hackers to go after it.”

When I asked Danni — one of Carrot’s Customer Success Heroes — to comment on Carrot’s CMS, she said,

“I feel like our system is crazy simple to use. It’s also a huge perk that the content is fully customizable and fully optimized, and that customers can do their own thing with it if they want to.

Tyler Ford [a Carrot member] was telling us that he has gotten in a habit of doing a few additional tweaks to his content each week and the dude is crushing the rankings with the help of our blog content.”

Before choosing a real estate agent website builder, explore the CMS a bit. What does it look like? How does it feel to use? Is it easy to navigate or difficult? If you wanted to make some changes to a blog post, how easy would it be?

In the end, you want a CMS that allows you to make changes quickly and easily. If the CMS doesn’t allow for that, then find a different CMS.

Your Real Estate Agent Website Builder Must-Have: Allowance for IDX Integration

When people land on your website, there are only a few things that they could possibly want to do. Often, browsing through house listings is one of those things.

Of course, you don’t have time to manually add house listings to your website.

This is exactly why you’ll probably end up wanting a real estate agent website builder with IDX at some point.

IDX automatically updates your website with house listings pulled from 3rd partly listing websites. The best part is that you don’t have to do anything to update this system once it’s set up on your website.

IDX will update automatically and it will even host the listings natively on your website.

Here’s what IDX allows you to do on a website: view and search for house listings.

You’re a real estate agent, so you probably should have house listings on your website — IDX is the easiest way to do that.

This is why we recommend choosing a website builder that at least has the option to use IDX.

At Carrot, we offer IDX integration to all of our real estate agent customers. You don’t have to use it, but many of you will want to.

In the words of our most famous Tech Support team member, Jake,

“Adding IDX to any site is a giant pain in the ass… Having someone you trust to help you submit all the paperwork and get the IDX added to the site itself is a huge burden taken off of a business owner.”

In other words, don’t just choose a website builder that allows you to use IDX, choose a website builder that helps you along the way. That’s what we do at Carrot and we think everyone else should be doing the same thing.

Your Real Estate Agent Website Builder Must-Have: A Design Proven to Convert Visitors Into Leads

Many website builders aren’t niched specific.

WordPress and Squarespace and Wix are all great website builders, but the theme you choose isn’t necessarily designed to convert visitors. Sure, it might look pretty and navigate easily, but that doesn’t mean that traffic is going to convert once they arrive.

Here at Carrot, we are niche specific to real estate. This means that we’ve run lots of tests to determine what makes people convert on a website in the real estate industry.

You’re not going to find that kind of expertise anywhere else.

And unless you know how to manually design a website that converts, with most website builders, there’s no guarantee that your visitors are going to take the action you want them to take.

In fact, 40% of salespeople said that prospecting is the most difficult part of the sales process, 36% said closing and 22% said qualifying.

What if you had a website that helped you sell rather than hindered you?

Regardless of if you choose to work with Carrot, let me walk you through some of the ways our websites are built to turn visitors into leads. That way, if you do go off on your own, you’ll be better prepared.

When designing a website that’s built to convert, you really only need two things:

1. Simple usability.
2. Compelling credibility.

In terms of the first, consider that 38% of people will outright leave a website if the content or layout is unattractive.

And in terms of the second, consider that people said honesty and credibility are the most important factors when choosing a real estate agent.

This is exactly why we’ve baked these two elements into all of our member websites.

As you can see, our goal is to build immediate trust with people who land on our customer’s websites. We don’t want them to visit the website and think, “Hmm… is this legit?” We want them to know beyond a shadow of a doubt that they’re in the right place, on a trustworthy page.

The contact information in the upper right corner is particularly important — 44% of website visitors will leave a website if there’s no contact information or phone number.

Then, as I scroll down the page, you can see that we include easy navigation elements and an un-intrusive “Write a review” CTA that will help build credibility down the road.

Then, the customer has included a video to help make all of it seem more real, and some credibility-building facts to show industry expertise.

Then, they share their story, mission, and vision, which further personalizes their business.

And finally, they end with a testimonial, a friendly note from the realtor, and a CTA.

Those, of course, are just the homepage elements. There’s a lot more to see on G.Stiles blog and other pages, but those will have to wait for another time.

The point is this, though: Make sure your website (1) builds credibility and (2) is easy to use.

Without those two elements, your lead-generation strategy will suffer.

Try visiting your website as though you’ve just seen it for the first time and ask yourself these questions.

• What draws your eye first and is that where you want the visitor’s attention?
• Is your CTA noticeable?
• How easy is your website to navigate?
• When you land on the website, does it feel trustworthy? If not, what can you do to change that?

Your Real Estate Agent Website Builder Must-Have: Search Engine Optimization

If you want to be one of the best real estate agents in your area — which you do — then there’s no question; you must rank high in search engines.

Today, Google receives 63,000 searches every single second.

And the first result in Google receives 33% of that traffic. On the other hand, clicks drastically decrease the further your result falls.

This means that the higher your website ranks in Google for certain keywords, the more traffic and leads you’re going to generate. Period. End of story. The winner takes all.

But how the heck do you rank on the first page instead of the 10th, 100th, or 1,000th?

Well, SEO has a lot of moving pieces; keywords, backlinks, domain authority, internal linking, second-tier links, and anchor text are just a few players. What you need is a website builder that can help you optimize each page to rank in Google.

Because when someone types in, “Real estate agent in [your city],” you want to be at the top of the page.

How can a website builder help you, though?

The sad truth is that most won’t. But, at Carrot, this is how we help our members rank.

First, we have an SEO tool for all of our members that tell them if their keyword strategy is likely to perform well in Google.

We even offer a more detailed breakdown telling you what you need to do in order to increase the likelihood of pulling a first-page result.

We also automatically integrate SSL (or HTTPS) on our customer’s websites, which increases how much Google trusts your domain.

Then, we keep our customer’s websites crazy fast and mobile-responsive to decrease bounce rates and increase time on page (thus increasing your Google ranking).

Most website builders wouldn’t even go this far, but we go one step further. We even write monthly blog posts for your website (depending on the plan you choose) that are already optimized for search engines (websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages).

In other words, more blog posts equal better rankings which equals more traffic and leads.

Now I know what you’re thinking. That’s all fine and dandy, but what’s the ultimate result? Does all of that search engine optimization actually work?

Yes. Yes, it does.

As you can see below, G.Stiles Realty is the first result after Zillow and Century21.

If your real estate agent website builder doesn’t help you rank in Google, then consider going somewhere that will. Because all of that passive traffic from SEO can quickly turn into passive lead generation — which makes running a business a whole lot easier.

Your Real Estate Agent Website Builder Must-Have: Lead Notification

When I asked the team at Carrot why lead notifications is so important for real estate agents, Grady — a Customer Success Hero — said,

“With all the other agents vying to get prospects as leads, being able to instantly respond to a new lead is key for real estate agents. If the leads bounce to another site where they opt-in and get a response quicker, most likely they’ll go with that company.”

And he’s right.

American companies that contact a lead within the hour are seven times more likely to have a meaningful conversation with a decision-maker than companies that wait the full hour. In fact, lead qualification drops ten times when salespeople wait just five minutes to respond, and an additional 400% when they wait ten minutes.

Plus, 35% to 50% of sales go to the vendor that responds first.

Sadly, over 50% of companies don’t respond to queries within even five business days.

Naturally, that’s no recipe for success.

And it illustrates exactly why you need a website builder that offers a function for notifying you of leads when they happen.

At Carrot, we offer our customers exactly that. And it’s dead simple to set up.

This will then send you a text message when you receive a new lead. This means that within seconds (rather than minutes, hours, or even days) you can contact the lead and increase your chance of turning them into a deal.

And if our customers are really ambitious, they can even add Olark to their websites and chat with visitors live.

You need a website builder that offers similar features or integrations. You need to follow up on leads immediately, which means you need to know about leads immediately.

Your website should help you do that.

Your Real Estate Agent Website Builder Must-Have: CRM Integration

Two years ago, I bought a car from a salesperson. I still remember the experience with fondness. Not just because he did a good job during the sale, but because he calls me about every six months to chat.

Normally, I’d be annoyed and ignore the phone call altogether. But with him, I’m not.

When he calls, he only ever talks for about five minutes, he asks me relevant questions about things going on in my life and he never pitches me on anything.

At the end of the phone call, he’ll sometimes say, “And if you know of anyone looking for a car, let em’ know I’d love to help.” I tell him I will and we go our separate ways to chat again in about six months.

To be honest, he doesn’t feel like a salesperson so much as he feels like a faraway friend.

How does he pull that off?

Well, he always uses my name, he always knows what’s going on in my life (if I just had a baby or bought a new house, for example, he’s always sure to ask me about it) and he always keeps it short and friendly.

And it’s no secret that he’s more than likely using a CRM to keep track of my information.

Perhaps there’s no better illustration of how powerful and applicable CRM software can be for your business. It allows you to track prospect information (from a phone number and email to interest level and talking points) and then leverage those when communicating with your prospect.

That’s why you need a website builder that integrates with CRMs and doesn’t block you from all of that follow-up potential.

In fact, the average ROI for a CRM is nearly $9 for every $1 spent and effective organizations are 81% more likely to consistently use a CRM or some other sales-record system than their ineffective counterparts.

At Carrot, we have a simple CRM-type tool for all of our customers.

You can use it to tag certain leads as being in different parts of your funnel and track lead-specific information (email, phone number, and address, for instance).

For more serious real estate agents that need a dedicated CRM, Carrot easily integrates with Podio, Soho, and more!

Make sure the website builder you choose offers similar integrations so that you can follow up and convert leads like the friendly car salesperson that calls me every six months.

Conclusion

The vast majority of real estate agents are unsatisfied with their website’s lead generation. Either it’s not generating traffic as they want it to or it’s not converting that traffic as they want it to.

In the end, though, it’s all the same: they don’t generate leads with their website and their business potential suffers.

We don’t want that to happen to you.

At Carrot, we’re passionate about helping entrepreneurs build the businesses of their dreams. This is why — regardless of if you choose to work with us — you should consider these seven things before choosing a real estate agent website builder:

1. Where will the website be hosted?
2. What is the content management system like?
3. Does it allow for IDX integration?
4. Is the design proven to convert visitors?
5. How easy will search engine optimization be?
6. Will it notify you of incoming leads?
7. Does it have or integrate easily with a CRM?

Do real estate agent websites with IDX perform better?

There isn’t a quick answer. But, listing feeds like IDX appeal to agents because they’re quick and easy ways to get the most out of your listings on your website.

IDX has become a standard piece, and in many cases, listing feeds have gone from a nice feature to a necessity to stay with your competition.

We all know home buyers and sellers are searching the Internet as their number one source of education. They know how to browse from website to website, and they know what they want to see from each website they visit.

They’re quick to leave if a website doesn’t offer exactly what they expect.

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Is your website lost among the clutter?

Going with a “cheap” website could cost you thousands. Stand out from your competition with Carrot.

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What, though, when they visit your real estate agent website, are they (and everyone else, for that matter) expecting?

Well, they’re probably expecting to find some information about your real estate business and you personally, testimonials promoting your service, and, perhaps most importantly, house listings.

If you neglect any of these elements, your website will likely have a higher bounce rate and lower lead volumes.

The digital world is that simple.

While some online naysaying articles — like Why It’s Time to Look at Real Estate Websites Differently — claim that you don’t need IDX integration on your website, we here at Carrot think they’re wrong.

Before we dive into the 16 real estate agent websites with IDX options, let’s talk about IDX quickly.

What Is IDX?

IDX stands for Internet Data Exchange. That sounds complicated. Though, it isn’t.

With IDX integration, real estate agent websites can pull house listings up natively on the real estate agent’s website.

Here’s what this looks like on one of our Carrot real estate agent websites, for example.

That’s what IDX looks like on the surface, at least. On the back-end, IDX works by automatically pulling from the MLS and collecting location-qualified listings to publish on your website.

16 of the Best Real Estate Agent Websites With IDX (With Examples)

You understand what IDX is and why it’s essential for real estate marketing.

But where can you find the best IDX tool for your website? 

Here are 16 great options for adding IDX to your real estate agent website — with a summary, features, pricing, and examples. 

1. Ballen Real Estate Websites

Website Description

“Ballen Real Estate Websites were built by agents, for agents real-time in the field, and without any contracts! These websites are optimized for lead generation and lead capture. With new design options, integrated tools for calls to action, and built-in optimization. Based on years of testing and measuring of what works in the real estate industry with hundreds of agents using the platform, our BREW is always evolving so you can get more leads online and best of all, you own it.”

Features

Here are some of the main features.

• Complete WordPress Website
• IDX Integration
• Property Search
• Real Estate Lead Capture
• Community Showcase Pages
• Buyer, Seller & Hyperlocal Blogs
• Home Valuation Form
• Built For SEO
• CRM Available

Pricing

Starts at a one-time payment of $1,495. Plus ongoing monthly costs of at least $149 per month. 

Example

Below is an example of the type of IDX website you can create with this tool.

2. IDX Broker HOME™

Website Description

“Each IDX Broker HOME website begins with an exclusive, premium WordPress theme. From there, our team will work with you to personalize any of our mobile-responsive, visually stunning designs, ensuring your REALTOR® website looks unique and up-to-date.

We will include your logo and favorite photos, adjust the color scheme to mirror your branding, and add featured listings to create a personalized and professional website.“

Features

Here are some of the main features.

• Simply & Effective Search
• Fully Customizable
• Lead Metrics
• Protect Your Site With SSL
• IDX Plugin

Pricing

Their plans start at $50 per month and go up to $150 per month. 

Example

Below is an example of the type of IDX website you can create with this tool.

3. Carrot

Description

We serve over 7,000 real estate investors and agents at Carrot. As a part of that, we offer high-converting websites with IDX for real estate agents.

Features

Our features include… 

• Native MLS search directly on your site
• View MLS properties on your domain
• Custom IDX feeds to serve all your niches
• Blog Content
• Industry Leading Conversion Rates
• Customizable Credibility Bar
• SEO Features
• World-Class Support
• Carrot’s Proprietary Tech Stack
• Free website hosting
• Tons more!

Pricing

Pricing for our agent websites starts at $99 per month and includes everything you need to get your business off the ground. 

Example

Below is an example of the type of IDX website you can create with this tool. Scroll down through the page to see it fully.

4. iHomeFinder

Website Description

“The IDX search you’ve been looking for. Fast, sleek property search with advanced lead capture technology. Keep visitors coming back with a search experience they’ll love. Display listings anywhere on your site with the search criteria you select.“

Features

Here are some of the main features that this tool offers.

• Property Search & Lead Capture
• Market Stats & Reports
• Email Marketing
• Blog Content
• Real Estate CRM
• Real Estate Agent App
• Integrations
• Custom IDX Data API

Pricing

Pricing starts at $59.95 per month and goes up to $199.95 per month. 

Example

Below is an example of the type of IDX website you can create with this tool.

5. IDX Central

Website Description

“Regardless of which IDX Solution you select, there will always be something that doesn’t quite work/look the way you expect it. These issues will require some code modifications. We can save you time by knowing just how to fix those issues and offer creative ways to make them even better.

We can also provide you with code we have used in the past to help speed up your development/integration time. Even if you are an experienced programmer or have one that manages your site, our knowledge and experience can save you time from experimentation/trial and error.“

Features

Here are some of the main features that this tool offers. 

• Advanced IDX Property Search
• Map and Polygon Search
• Lead Generation Forms
• Lead Nurturing App
• Automated Market Reports
• Real Estate CRM
• SMS Autoresponder
• Email Marketing Automation
• SEO Friendly with Indexible Listings

Pricing

Pricing for IDX solutions starts at $44.95 per month. 

Example

Below is an example of the type of IDX website you can create with this tool.

6. BoomTown

Website Description

“Expert lead generation, IDX websites, intelligent CRM, lead management services, and more, come in flexible packages that scale with your success. See why BoomTown is the #1 user-rated real estate CRM year after year.”

Features

Here are some of the main features this tool offers. 

• Success Assurance
• Consumer Website
• Lead Generation
• Predictive CRM
• Success Management
• HomeSearch Now
• Coaching

Pricing

Can’t find pricing on their website. Looks like you have to book a demo to learn more.

Example

We couldn’t find any examples of websites they’ve built. But they have a lot of success stories over here.

7. Real Geeks

Website Description

“IDX websites that convert. Real Geeks offers highly optimized, easy-to-use websites, designed to generate the highest conversion rate in the industry. Our Property IDX is updated every 15 minutes, so your Real Geeks website has the most up-to-date property data available.“

Features

Here are some of the main features that this tool offers.

• Mobile Optimized
• Fully Responsive
• Easy-to-Use
• High Return Rates
• A/B Testing
• Fast Load Times
• High Conversion Rates
• Search Engine Friendly
• Custom Landing Pages
• Fully Editable Pages
• Built-in blog

Pricing

Can’t find pricing on their website. You need to request more information. 

Example

Can’t find an example of their website. But they have a lot of success stories over here. 

8. Placester

Website Description

“Get the website you’ve always wanted! Placester is the best option for agents & brokers who want a unique website but also need speed and the flexibility to adapt as the market changes.“

Features

Here are some of the main features this tool offers. 

• Responsive Website
• Site Editor
• IDX Listing Display Tools
• Simple CRM
• Unlimited Posts & Pages
• Online Support

Pricing

Pricing starts at $64 per month and goes up to $1,250 per month. 

Example

Below is an example of the type of IDX website you can create with this tool. 

9. Agent Image

Website Description

“Agent Image creates the best real estate websites for REALTORS®, agents, and brokers. We have launched over 20,000 sites for top producing companies in the country and we’re proud of our long list of loyal clients. Whether you’re looking for an affordable agent website built on WordPress or looking for a custom design for your brokerage office, we’ve got you covered. Put our 20 years of experience to the test.”

Features

Here are some of the main features that this tool offers. 

• Hosted WordPress Site
• Mobile Optimized
• Fully Response Design
• IDX Search Features
• Listing Display Features
• Property Details
• Lead Generation
• SEO Friendly

Pricing

They don’t have pricing on their website. You need to contact them if you want to find out more. 

Example

Below is an example of the type of IDX website you can create with this tool. 

10. Showcase IDX

Website Description

“Make your site sticky with a portal-quality search for agent and brokerage websites. Modern search options that buyers and sellers love. Showcase IDX’s proprietary indexes to let you search seamlessly across multiple MLS feeds. The Fastest, easiest way to search.“

Features

Here are some of the main features that this tool offers. 

• IDX Search & Results
• Real Estate Listing Pages
• State-Of-The-Art Mapping IDX
• CRM Tools
• Premium CRM Integrations

Pricing

Pricing starts at $59.95 per month and goes up to $99.95 per month. 

Example

Below is an example of the type of IDX website you can create with this tool. 

11. AgentWebsite

Website Description

“First impressions matter. Showcase your services. Promote your listings on your own real estate website. One that’s easy to update and optimized for search engines.

Generate qualified leads. Impress sellers, and catch buyers early in the process.

We make it easy. Agents are always telling us how easy AgentWebsite is to use. Expect fast activation and competitive features. Toll-free help is available every day, right here in the USA.“

Features

Here are some of the main features that this tool offers. 

• Free 15 Day Free Trial
• Website & Hosting
• Free Domain Name
• Free Property Search (IDX)
• Toll Free Support
• Control Panel
• Search Engine Optimized (SEO)
• Buyer & Seller Articles
• 1 Email Mailbox
• CMA Lead Page
• Relocation Lead Page

Pricing

Pricing starts at $29 per month, not including the set-up fee. 

Example

Below is an example of the type of IDX website you can create with this tool.

12. Ylopo

Website Description

“Our mobile-optimized IDX home search website is the hub of your buyer’s home search activity.  Delight your consumers with a clean and beautiful site design, as you gather 24/7 intelligence on their search behavior to hone in on exactly what each buyer wants to see.”

Features

Here are some of the main features that this tool offers. 

• Mission Control
• IDX
• Branded Website
• Lead Generation
• Listing Rocket
• Lead Nurture
• CRM

Pricing

Pricing isn’t mentioned on their website. You have to request a demo if you want to learn more. 

Example

They don’t have any examples on their website. But they do have some case studies on their homepage. 

13. Union Street Media 

Website Description

“We build award-winning websites for real estate professionals. Our sites are IDX-integrated and responsive, meaning they will always be up-to-date with the latest MLS listings and will look great and perform well on any device or screen size.“

Features

Here are some of the main features this tool offers. 

• Search Tools
• Lead Dashboard
• Neighborhood Reports
• Automated Home Valuation Tool

Pricing

Pricing isn’t mentioned on their website. You’ll need to request a demo if you want to learn more. 

Example

Below is an example of the type of IDX website you can create with this tool.

14. Luxury Presence

Website Description

“A brand-new home search experience for your clients. Our IDX tool provides award-winning design, cutting-edge search features, and compelling use of data and lead capture functionalities.

Our IDX home search experience provides two things: an exceptional search experience for your visitors and a high-converting lead generation platform for your business.

With multi-feed support, fully-responsive designed, spiderable and organic IDX, and lightning-fast multi-field search capabilities, our home search tools give your visitors an experience they’ll love.

Pulling from your MLS feed, our control center allows you to layer high-resolution photos, videos, and virtual tours on top of your MLS listing date to create stunning featured listing pages for your website.“

Features

Here are some of the main features that this tool offers.

• Split-Screen Map
• Lead Capture
• Saved Searches
• Multiple-MLS Feeds
• Saved Listings
• User Accounts
• Multi-Field Searches

Pricing

Pricing isn’t mentioned on their website. You’ll have to request more information if you want to learn more. 

Example

Below is an example of the type of IDX website you can create with this tool.

15. Sierra Interactive

Website Description

“We only build real estate websites. Our platform has evolved over the past decade to become the most powerful content management system for real estate websites in the market.

The Sierra search tools separate us from our competitors and you from yours. We are always improving these features and keeping ahead of the curve.“

Features

Here are some of the main features that this tool offers. 

• Real Estate Websites With IDX
• Real Estate CRM
• Real Estate Ad Management

Pricing

Pricing starts at $299.95 per month and goes up to $499.95 per month. 

Example

Below is an example of the type of IDX website you can create with this tool.

16. Pro Agent Websites

Website Description

“Our designs are responsive for a pleasant user experience from desktop to tablets to mobile. Each design is created with the agent in mind. Your photos, logos, and artwork will be incorporated into the design. Designs can be built with any requested modifications.“

Features

Here are some of the main features that this tool offers. 

• Extremely Fast Search Results
• Interactive Map Search
• Industry Best Lead Capture
• New Listing Email Alerts
• Price Change Email Alerts
• All Listings Available on Search Engines
• Save Searches, Save Properties
• No Framing or Wraps, Totally Integrated
• All Lead Activity Tracked

Pricing

Pricing starts at $79.95 per month and goes up to $149.95 per month. 

Example

Below is an example of the type of IDX website you can create with this tool.

Why Do Real Estate Agents Need IDX?

ON THE OTHER HAND, without IDX website integration, visitors have to go somewhere other than your website to view house listings.

And when prospects leave your website to browse through homes, there’s naturally a lower chance of them choosing to work with you.

Ideally, you want them to stay on your website as long as possible — searching for potential homes and learning about your business.

Then, those visitors are more likely to work with you instead of the competition- thus improving your credibility!

Of course, there are no stopping prospects from regularly visiting Zillow and Realtor.com, and other massive MLS websites.

This is exactly why some online thought-leaders believe IDX is outdated — there’s no way, after all, that you can compete with the giants of MLS.

Still, at Carrot, we believe IDX is a must for serious real estate agents. And that isn’t just an opinion built on smoke and mirrors.

Here are four specific reasons why the best real estate websites for agents have IDX integration and tend to perform better than the competition.

1. Prospects Stay Where You Want Them — On Your Website

Property listings are the foundation of your real estate business and ultimately, you want people who visit your website to work with you. With the most accurate property data and photos, your IDX can cover 99% of MLS listings.

But, of course, the story doesn’t start there. Most people, for instance, start by educating themselves on the house-buying process. Then, they might look at some listings to get an idea of what price-point they can afford.

Eventually, they’ll start seeking out an agent to work with.

There’s no better place for them to be during that entire process than on your website.

Unfortunately, you have very little time to grab and keep their attention. One study by the Nielsen Norman Group found that most internet users stay on a website for less than 59 seconds.

That’s not very long.

Why do people leave so quickly, though? Well, in the words of Cody Ray Miller over at The Daily Egg, one of the main reasons is that “Users leave your site when they don’t get what they expect.”

Imagine if you were looking to buy a house and stumbled upon a website that didn’t have listings.

What would you do? Would you stick around and see what this website has to offer?

No. You wouldn’t. You’d leave within the first few seconds of arriving.

The point is, when people visit your website, they naturally expect certain things. If you don’t give them what they expect, they’ll bounce.

What, though, do visitors to your real estate agent website expect to see?

A few things.

Visitors expect to see…

1. An agent bio of who you are and why you’re fantastic.
2. A clear CTA for how they can get in contact with you.
3. Social proof (testimonials, case studies, and reviews) of why they should work with you.
4. House listings.

Think about it. What’s the first thing you would do on this website?

First, you’d view the featured listings a bit down the page.

If you saw something you liked, then you’d probably look into it more. If you didn’t, then you’d likely go to the search bar, enter the information, and click “Search.”

Which would then bring up something like this.

Or maybe you’d first spend a bit of time learning about the realtor, only after that diving into the listings on their website.

Either way, house listings tug on the visitor’s attention and encourage them to spend more time on your website.

And that’s a good thing.

After analyzing 948,286 visitors to our Carrot member websites over a three-month period, a compelling fact revealed itself: the longer someone spends on your website, the higher chance that they’re going to convert.

The average session duration of converters was 6:39 and the average session duration of non-converters was only 1:25 — a whopping 471% difference.

Still, most people leave a website in just under a minute. Unfortunately, that doesn’t give them much time to convert.

So how does IDX integration help solve this dilemma?

With real estate listings on your website, people spend more time browsing and less time bouncing, increasing the chance that they’ll become a paying customers.

It’s not a complete solution. But it’s a simple strategy for keeping visitors right where you want them — on your website.

Plus, visitors expect to see house listings on your real estate agent website. You don’t want to disappoint them.

2. You Can Quickly Promote Remarkable Listings

Maybe you’ve already noticed, but not all IDX plugin solutions are equal.

Some real estate IDX providers allow you to “list” — if you can call it that — houses on your website… except that the listings aren’t really on your website.

Instead, with these low-level tools, the IDX integration sends people to another MLS site to view the listing — which, of course, kind of defeats the purpose of IDX in the first place.

Ideally, you want to use an IDX integration tool for your website that has the following four features.

1. Visitors should be able to search natively on your website for house listings in your area of operation.
2. Visitors should be able to view each house listing on your own domain as an individual page, rather than traveling to a 3rd party listing website.
3. The entire experience should be seamless. You don’t want visitors to feel like their viewing someone else’s listings, photos, and house descriptions on your website. You want them to feel as though each listing is unique to your business.
4. You should be able to easily choose properties to feature on your website using the IDX integration.

Carrot’s real estate agent websites with IDX include all of the above features. That way, you never fall behind the competition.

And on the fourth point, no house sells like a featured house.

Here’s an example of what this can look like when you’re able to easily choose featured properties from your IDX integration for the front page of your website.

More than likely, you’re busy enough contacting prospects, answering questions, and meeting with customers to show them houses. Frankly, you don’t always have the time to create a listing on your own.

With IDX integration, you can simply choose a website to feature and, in just a few clicks, that property is on your front page.

If nothing else, IDX saves you time.

But, of course, time is money.

Pro-tip: When choosing featured properties for the front page of your website, try featuring some of your most expensive properties. That way, people see those first and then perceive other high-priced listings as less expensive (because they see the price relative to the featured houses they saw). In sales, this is called the contrast principle.

3. Each Listing Gives You Another Opportunity To Rank Your Real Estate Website In Google

With high-quality IDX integration on your website, each house listing becomes a new page.

And each page, as you probably know, becomes another chance to rank in Google.

However, I know what you’re thinking: “There’s no way I can compete with Zillow and Realtor.com in search engines!”

Related Content: How To Beat Zillow in Google With Your Real Estate Agent Website – Case Study + Guide

You’re right. There’s no way you can.

But, there’s another benefit to having those SEO-ready houses on your website beyond just trying to beat Zillow and Realtor.com.

Namely, when people search Google for your real estate name and an address, you’ll show up.

Like this, for example.

Why would they ever do that, though?

Let’s imagine that there’s a certain prospect named Joe. From his friends, Joe has heard some really great things about you and he’d like to work with you in the future. But you don’t know this yet because Joe hasn’t contacted you.

One day, Joe drives by a house for sale that he really likes and he wants to see the inside of — or, at least, some pictures.

Since he knows about you and he knows about the house listing, he types in “4000 Awesome Avenue [your real estate business].”

Whose website comes up?

That’s right. Yours!

Joe clicks the result, views the house, decides he wants a tour and gives you a call.

If Joe had viewed the house on Zillow or Realtor.com — if he hadn’t arrived at your website first — then he might have seen an ad for another realtor and chosen to contact them out of convenience.

And the realtor who gets the first contact usually wins the prospect.

In other words, IDX integration allows you to attract prospects that you might not even know you had. Sure, this type of prospect might be few and far between — but each client can generate tens or hundreds of thousands of dollars for your business.

You don’t want to lose that much money because your website didn’t show up when someone typed in your name and an address into Google.

4. You Can Send More Personalized Follow-up Emails with IDX

What if you knew that person’s desired price point, number of bedrooms, and square footage for each person to visit your website?

How would that kind of immediate information change your marketing strategy?

For one, you’d probably send increasingly personal listing updates and recommendation emails to your prospects.

Which is a good idea. The click-through rate on personalized emails is 14% higher — and conversions, 10% higher — than their impersonal counterparts.

And, generally speaking, personalized emails also have six times higher transaction rates.

But that dream of knowing your website visitors by house preferences is just… well, it’s just a dream, right?

Wrong. At least, not if you use IDX.

With some IDX services on your website and Google Analytics, you can track visitors’ listings and even exactly what they search for.

In fact, one real estate website tried to capture my email like this when I searched for a property on it.

Then, you can either set up an automatic and personalized email update system to contact prospects with relevant house listings. Or you can do so manually.

Either way, you’re now contacting prospects with things they care about rather than trying to shotgun blast one (or several) listings to loads of people who may or may not be interested.

Of course, this isn’t a new strategy. Many real estate agents do this. Here’s one real estate email script, for instance.

Hi Cindy,

I noticed you recently registered for e-Alerts on my website. I’m glad you signed up as this is the quickest way to receive up-to-date information on listings in your area. Since our website is refreshed every hour on the hour you will be the first to know when a home that fits your preferences hits the market.

Over the past 7 years, I have worked in the area selling homes and helping buyers find the perfect property. Buying a home is an exciting time and I am here to help you navigate through the process. Below I have linked to one of my blog posts about preparing to buy a home and how it is different this year over the others.

Have a lovely day,

Annie Agent

IDX just makes doing this a whole lot easier and more streamlined than it would be otherwise.

Conclusion

If there’s one thing that visitors to your website are expecting to find, it’s house listings.

You’re a real estate agent, after all. People go to your website to learn about your business and view houses. That’s pretty much it.

You need to let them do both of those things as quickly as possible.

Now, you understand how IDX can help and you understand why you need a real estate agent website builder that includes IDX integration.

Namely, because, with IDX integration, prospects stay on your website longer, you can easily promote featured properties on your front page, each listing helps you rank in Google, and you can send more personalized email updates to prospects.

However, some online critics believe differently — that real estate agent websites with IDX have an unnecessary crutch.

What do you think? Let us know in the comments!

You’ll agree that sifting through endless real estate agent marketing ideas is challenging. It’s tough to determine which tactics will generate the highest volume of quality leads while keeping your sanity.

When people think of buying or selling a home, you want them to think of your name. You want them to give you a call. And you want them to work with YOU.

Of course, that’s easier said than done.

Many other real estate agents in the area are fighting for the same attention.

Fortunately, you don’t have to win all the attention to dominate your market – just most of it.

And the best part is…

You don’t even have to leave your computer to get started.

30 Real Estate Agent Marketing Ideas to Win More Deals

I will show 30 real estate agent marketing ideas for dominating your online market in this article.

1. Market Yourself on Instagram
2. Build a Real Real Estate Agent Website
3. Shoot Facebook Live Videos
4. Consistently Post on Social Media
5. Collaborate with Other Real Estate Agents in Your Area
6. Message 100 Friends on Facebook and Tell Them What You Do
7. Set Your Email Signature to Explain What You Do
8. Set Your Social Media Bio to Explain What You Do
9. Listen to a Mindset-focused Podcast
10. Optimize Keywords on Your Website for Search Engines
11. Set a Budget and Invest in Facebook or Google Ads
12. Enhance the “About” Page on Your Website
13. Write or Record Weekly Blog Posts
14. Record a Case Study Video with a Past Customer
15. Make Your Phone Number Easy to Find on Your Website
16. Use a Low-commitment Opt-in Form on Your Website
17. Write Persuasive Sales Copy
18. Publish High-quality House Photos
19. Add IDX to Your Website
20. Encourage Reviews on Your Company Facebook Page
21. Create Location-specific Landing Pages
22. Run Free Ads on Craigslist
23. Create a Sales Script to Increase Close Rate
24. Delegate “Busy Work” to an Executive Assistant
25. Know Your Market Like the Back of Your Hand
26. Use a Drone For Aerial Photography of Your Real Estate Listings to Create Visual Intrigue
27. Create a Google My Business Account
28. Create and Promote an Infographic
29. Run a Webinar
30. Create a Zillow Profile

1. Market Yourself on Instagram

Instagram is an incredible place to share your listings and get noticed! For real estate agents, Instagram provides a whole new world of opportunity.

With over one billion monthly active users on the platform, there’s no better time than now for you to join in with all these people looking at beautiful pictures daily.

Whether showcasing properties or providing helpful content like tips for staging homes, something here is suited ideally for you!

Learn more:

• Instagram for Real Estate Agents [Step-By-Step Guide]
• How to Convert Your Social Media Followers Into Red Hot Leads with Jason Pantana

2. Create a Professional Website

Why does a real estate agent need a website?

Most real estate agents become a part of the online “clutter” in their markets when they toss up a website that gets lost in the shuffle. Building a focused and optimized website will help you cut through that clutter with content marketing and adding your industry expertise.

A website will attract more of your favorite clients by using it as an Evergreen Marketing tool.

You can reduce or eliminate relying on cold calling, direct mail, Zillow, and the marketing that’s burning you out when done right.

Having a website will also…

• Increase awareness and online presence.
• Generates quality leads.
• Increases your credibility.
• Service as an educational tool. Add community resources, FAQ, and contact information. Educating buyers or sellers and explaining how real estate agents provide their services can build trust and rapport and earn more business.

Learn more:

• What Do the Best Real Estate Agent Websites Have in Common?
• 7 Ways To Design Your Own Real Estate Agent Websites
• How to Build Your Real Estate Company’s Website Authority in 90 Days

3. Use Facebook Live Videos

Facebook’s LIVE video feature is useful for more than recording your kid’s birthday party. You can also use it to do a LIVE walkthrough of house listings you’re trying to get attention for.

After all, one of the most time-consuming parts of your day is house showings, so why not show a house to your entire Facebook audience with a single LIVE video?

Plus, 70% of homeowners want to list with a real estate agent who does some video marketing to sell their home. This might be your dead-simple, don’t-have-to-hire-a-professional way of integrating video marketing into your service.

Just create a healthy cadence and get in front of your social media audience more regularly.

The more people see your face online and hear you talk about their problems and your solutions, the more familiar your market will be with you.

Video is increasingly important in content marketing for social media. More people are choosing to consume information through video.

Here are some ideas for Facebook live videos to work into your real estate marketing:

1. Host virtual open houses.
2. Discuss your community market with a local specialist.
3. Livestream auctions.
4. Interview customers for success stories.
5. Interview a partner or someone you work with… such as an interior decorator.
6. Host a contest or giveaway.

Learn more:

• 3.25 Billion Hours of YouTube Videos are Watched Each Month. Don’t Miss Out. Use These 12 Real Estate Video Marketing Ideas Get in Front of Your Audience
• Time Saving Content Marketing For Real Estate Agents (The Power Of Q&A)
• 3 Steps To Creating Real Estate Content For Marketing (In Less Than An Hour)

4. Post on Social Media

Why do real estate agents need social media?

According to the National Association of Realtors, social media has become a significant way to acquire clients and close deals. Here’s a snapshot of their report:

• 77% of realtors actively use social media for real estate in some capacity.
• 47% of real estate businesses say social media results in the highest quality leads vs. other sources.
• 99% of millennials and 90% of baby boomers begin their online home search. As opposed to in-person referrals.

It’s powerful. Perhaps there’s no better way to generate consistent word of mouth around your brand name and service than by staying in front of your audience.

Posting on social media consistently allows you to stay in front of your audience without leaving your desk chair’s comfort.

Where to post:

• Facebook posts
• Facebook ads
• LinkedIn
• Instagram

What you should post:

• Property photos
• Success stories
• Milestones
• Market news
• Renovation and home tips
• Events

Learn more…

• Personalizing Real Estate Marketing on Social Media: The Five Personality Types You’ll Meet
• Content Marketing Ideas for Real Estate Agents: Inspiration to Bring Your Strategy to Life
• 4 Real Estate Content Marketing Strategies You Can Actually Use to Grow Your Business

5. Partner with Other Real Estate Agents in Your Area

As the market gets increasingly competitive and the economy takes a slight downturn, collaborating with other professionals in your market might separate the winners from those who starve.

Don’t be afraid to collaborate with other real estate agents and investors in your area to make the most of the market that you find yourself in.

Sometimes, the best way to dominate your market is to team up with those already dominating it.

Learn more:

• 100+ Deals This Year Turning Other People’s DEAD Leads Into Deals / Tang Nguyen and the “Odd Brothers”
• 6 Tools We Use To Work Together Better As A Remote Team

6. Message 100 Friends on Facebook and Tell Them What You Do

If you want to generate word of mouth, send messages to your friends on Facebook and tell them about what you do. Maybe you’re offering a new service that you can announce to people, or perhaps you want to say to people that you’re currently looking for new clients.

Either way, a Facebook message can go a long way in generating word-of-mouth for your business within your target market – especially if you personalize each message.

Learn more:

• Consistently Generate Real Estate Leads on Facebook with this Proven Strategy
• Facebook Ads for Real Estate: The Why and How of Getting (REAL) Leads

7. Set Your Email Signature to Explain What You Do

If you’re like me, you send at least 3-5 emails daily. Believe it or not, every one of those emails is an opportunity to gently advertise what you do and who you are.

By automatically setting your email signature to populate with business-card style information, you remind people of your company every time you send an email.

Learn more:

• Steal These 5 Real Estate Email Scripts to Automate Motivated Seller Follow-up

8. Create a Social Media Bio

Like your email signature, your social media bios are waiting to be exploited for market domination. When someone clicks on your profile to find out more about you (and trust me, they do), you want them to quickly know who you are and what your business does.

A quick bio that describes your real estate expertise ensures you don’t miss lead-gen and word-of-mouth opportunities on your social media profiles.

Learn more:

• Real Estate Marketing Guide: How to Drive Traffic, Generate Leads, and Land Deals

9. Listen to a Mindset-focused Podcast

You might be thinking… “why would listening to a podcast help your online marketing?”

Often, becoming the most successful real estate agent in your market is simply believing you can do it and believe you are the best.

I know it sounds cheesy, but the mindset is crazy powerful for building the business of your dreams and pulling in more leads than you can handle. And a podcast is a great way to regularly test and refine your mindset.

Here are some benefits of listening to podcasts:

• Your imagination kicks in.
• You learn new marketing tactics.
• Your multi-tasking skills will be enhanced.
• Your listening skills grow.
• You can learn more about people and gain empathy as an agent.

Learn more:

• 5 Podcast Episodes to Nail The Mindset Game

10. Optimize Keywords on Your Website for Search Engines

The most thorough way to dominate your market is to be the first result prospects see when they type “real estate agent” or “sell my home fast” into Google.

If you’re not on the page when people do that, you have a very small chance of being a significant force in your market.

People go online to find everything, including a real estate agent to work with. You need to show up at the top of Google results. And to do that, you need to optimize your website to rank in search engines via strategic keyword placement.

Carrot members can easily track their rankings using the Carrot SEO Ranking Tracker.

Learn more:

• The Complete SEO for Real Estate Guide for Beginners

11. Invest in Facebook or Google Ads

If you want to increase the number of leads and deals you’re getting quickly and have some money to invest, then PPC might be a great option.

Whether you choose Facebook or Google Ads (the two most popular options), PPC can generate more leads immediately, increasing your business profitability and market authority.

Learn more:

• How to Tell If My Real Estate PPC Campaign Is Working – Setting Up Conversion Tracking
• #1 PPC Metrics: You Need To Build Into Your Real Estate Marketing Strategy w/ Adrian Nez
• How much can you afford to spend per deal?

12. Optimize Your “About” Page on Your Website

Did you know that any website’s “About” page is the third most-viewed page? People don’t just want to know what you do or how you do it; they also want to know who you are.

By spending a little time on your “About” page bio – adding core values, a mission statement, and personal pictures – you’ll stand out from competitors who didn’t spend extra time on their “About” page.

Learn more…

• The Most Overlooked But Important Page On Your Website (Backed By Science)
• Anatomy of a High Converting Real Estate Investor Website Homepage

13. Write Blog Posts

Weekly (or monthly) blog posts on your website give you and your audience something to discuss. They give you something to share on your social media pages and give your audience something to discuss.

That’s good – the more interactions you have with people in your target market, the more people will view you as the real estate expert in their area.

Plus, publishing consistent blog posts can also help with your Google rankings and build trust with people who arrive on your website.

Don’t have time? Hate writing? No problem! Create a VideoPost! You could have amazing content to share in 10 minutes.

Upload a video and receive a transcription for your content. Creating content that helps you stand out from the crowd is easy.

See it in action here… How to Create Real Estate Content in Under 10 Minutes with Carrot’s VideoPost

Learn more:

• 20 Inspirational Real Estate Blogging Ideas That Stand Out and Land Leads
• 101 Blog Post Ideas For Real Estate
• This Real Estate Agent Doubled Her Closings + Increased Website Traffic By 227%

14. Record a Case Study Video with a Past Customer

Case studies, or we like to call them, “customer success stories,” are powerful. When prospects arrive on your website, they ask themselves, “Can I trust this person to solve my problem and have my best interest in mind along the way?”

How they answer that question will greatly determine whether they decide to work with you.

The good news is that you can help them answer that question by filming and publishing case study videos of people you’ve worked with in the past and their good experiences.

Learn more:

• Real Estate Video Marketing: 12 Ideas to Fuel Your Campaign

15. Make Your Phone Number Easy to Find on Your Website

When someone on your website is ready to take action, the last thing they want to do is send them digging for your phone number. To avoid losing leads who want to call you on the phone, put your phone number somewhere on your website that makes it easy to find.

This alone might not dominate your entire market. But when you’re playing against big competitors, details matter.

Learn more:

• Test Your Real Estate Agent website’s mobile responsiveness
• Anatomy of a High Converting Real Estate Website Homepage

16. Use a Low-commitment Opt-in Form on Your Website

When someone arrives on your website, you want to make it easy for them to take the first step.

At Carrot, we’ve found that a simple form like the one above with address, phone number, and email is a great starting place. It’s enough to qualify the person (having three different fields) but not so much that it’ll stop someone seriously interested in your service.

By putting a form like this on your website, you decrease the amount of lost quality leads to your website and increase your market domination – even if just slightly.

Learn more:

• How to Attract House Sellers Like a Mind Reader [Original Data]
• The Secrets to Generating Seller Leads Online

17. Write Persuasive Sales Copy

Words matter. And perhaps nowhere do words matter more than when you’re trying to convince someone who doesn’t even know you to work with you.

Often, the real estate professional who writes the best sales copy and speaks directly to their target market will win the day. Consider spending more time on your website’s sales copy to ensure every word is compelling and persuasive.

Learn more:

• Real Estate Copywriting: Generate More Leads By Starting With Your Audience
• Real Estate Conversion Copywriting: How To Sell The “Click” With Your Meta Description And SEO Title
• Effective Copywriting Tips For Real Estate From World Renowned Copywriter Ben Settle

18. Publish High-quality House Photos

If you’re a real estate agent, posting high-quality photos on your website, Facebook page, and house listings is critical. Several studies have shown that high-quality photos can increase how quickly a home sells and what price it sells for.

It will take more than pictures to sell a house, but this is one piece of marketing that can’t be overlooked.

Many real estate agents miss the importance of taking quality pictures. This is one simple way you can beat your competition.

Learn more:

• 4 Real Estate Content Marketing Strategies You Can Actually Use to Grow Your Business
• 10 Things The Best Real Estate Websites For Agents Have In Common
• 7 Smart Ways To Design Your Own Real Estate Agent Websites And Beat The Competition

19. Add IDX to Your Website

If you’re a real estate agent, when someone arrives on your website, there’s a good chance they want to see some house listings.

One, because that means you’re actually a real estate agent and not some poser.

And two, because everyone loves browsing house listings (most of all, your target market).

Your high-performing competitors are using IDX, so you should be, too.

Learn more:

• Why Real Estate Agent Websites With IDX Perform Better Than Their Listing-less Competition

20. Encourage Reviews on Your Company’s Facebook Page

People trust reviews just as much as they trust recommendations from friends. Think of your own experience: before you buy a movie, eat at a restaurant, stay at a hotel, or buy a book, you read the reviews.

And how much BIGGER of a decision is buying or selling your home? Sure – people won’t decide entirely if they will work with you based on your reviews, but your reviews (or whether you have them) will play a big part during the prospect’s early decision-making process.

Facebook is a great place to collect and advertise those reviews.

Learn more:

• The 5 Most Common Facebook Marketing Objections From Real Estate
• Facebook Marketing Tips for Real Estate Investors + Agents w/ Kiley Newbold

21. Create Location-specific Landing Pages

One of the best ways to convince people that you’re the best person to solve their problem amidst a whole sea of competitors is by targeting them specifically. Rather than simply having a website that targets your city, create different landing pages that target different parts of that city.

There’s probably an entire pool of prospects interested in river-side houses, houses by the golf course, wooded homes, or mountains.

By niching your market down even further with market-specific landing pages, you can speak directly to those people and increase their chances of working with you.

Learn more:

• How to Optimize Your Real Estate Landing Pages (From 2 Carrot Members Who Are Doing it Right)

22. Create Free Ads on Craigslist

Craigslist is a great place to find buyers and sellers. Mainly because it’s one of the first places that many people go when they start looking for a piece of real estate to buy. Plus, the ads are free to post.

Post consistently with pictures of the homes or property you’re marketing; voila, you’re battling on one more front that your competitors are probably ignoring.

Learn more:

• Real Estate Marketing: 8 Tips to Find Sellers on Craigslist
• 5 Craigslist Marketing Strategies To Generate More Buyer Leads Than You Know What To Do With

23. Create a Sales Script to Increase Close Rate

A sales script for your phone calls and email follow-up doesn’t just increase efficiency; it can also increase sales. By thinking about your prospects’ pain points and what makes them tick before getting on a call, you can avoid losing a deal because you forgot to say something important until after the call.

Phone calls are still a big part of the real estate marketing strategy, and how you handle yourself on the phone (with efficiency and salesmanship) is critical to your success.

Tom Ferry shares five proven sales scripts for every real estate agent who needs to gain confidence and win more business.

Learn more:

• Steal These 5 Real Estate Email Scripts to Automate Motivated Seller Follow-up

24. Delegate “Busy Work” to an Executive Assistant

If you want to build a company beyond solopreneurship, you must delegate “busy work” to someone else. “Busywork” is the stuff that has to be done, but it doesn’t need to be done by you. Someone else can take it over relatively quickly and have the same impact.

To grow your business and focus on more important things, outsource the “busy work” to a VA or in-person assistant.

Learn more:

• Real Estate Investor Virtual Assistant: 3 Key Mindset Changes You Need to Make Before Hiring
• What Makes An Excellent Executive Assistant? Behind The Scenes At Carrot

25. Know Your Market Like the Back of Your Hand

The one who knows their market best dominates the market.

The truth is the agents and investors who know their market the best – who they are, what they like, how they think, how they talk, and where they hang out – are the ones who will dominate their market.

Why?

Those people will most easily sell their services to the market. They understand the market’s pain and strategically position their service to serve it.

Study your market if you’re at a loss for beating your competition. Visit forums, Facebook groups, and pages, or make phone calls and ask relevant questions.

Once you know it, establish credibility and connections by posting market snippets on social media or an email newsletter campaign.

Learn more:

• $15M+ Revenue in 5 Years… How Raul Bolufe Has Built the Momentum to Crush Wholesaling in a Very Competitive Market

26. Use Drone Photography

There’s no better way to inject child-like life into your marketing strategy than purchasing a remote-controlled toy.

Drones aren’t just great for having well-deserved fun; they’re great for business. 83% of people selling their homes prefer to work with an agent that uses drones. High-volume realtors use drones 3.5 times more than their low-volume counterparts. Lastly, homes with aerial images sell 68% faster than homes with basic images.

Really, that’s no surprise when you glance at the beautiful photos these flying playthings can capture.

But which drone should you buy? There are many options, and you want to get the best bang for your buck.

Truthfully, I don’t know. I’ve never bought a drone, so I hesitate to tell you which one to buy before I’ve tried it out.

But what type of drone should you use? Here is a list to get you started. Remember that that article probably has affiliate links throughout the list, so take those recommendations with a grain of salt.

Ultimately, I’d trust Amazon reviews above all else (they’re harder for people to tamper with).

27. Create a Google Profiles Account

Most of you have probably already created a Google Profiles account.

But if you haven’t, you might miss out on easy-to-capture SEO traffic. For example, these are the results that Google Profiles can generate for your website.

Perhaps the best part about these results is that they draw the eye even more than normal top-of-page Google results. It’s a great way for your business to cut to the front of the SEO competition, especially if you have more five-star reviews than anyone else.

BONUS TIP: Generating reviews for your Google Business Profiles account is another marketing strategy you might consider implementing. Contact your past customers and ask them to review you on your Google Business page.

If you don’t already have a Google Profiles account, go to the landing page and click “Manage Now” to get started.

28. Create an Infographic

More than likely, you’re not a designer.

But that doesn’t mean you can’t dip your toes in design. In fact, it can be fun to try something you’ve never done — especially when that something has as much lead-generation potential as an infographic.

Here’s an infographic describing why visual content is so powerful.

Said more simply, people love visual content. And an infographic is a more visual and easy-to-digest blog post. Here, for instance, is an infographic that some real estate agents created.

But how the heck do you develop an idea for your infographic? And how do you actually design it?

Well, it’s all easier than you think.

Once you’re done creating it, promote it on your social media channels, email list, and blog.

Learn more:

• Check out our real estate infographic guide to learn how to do it.

29. Host a Webinar

You might think running a webinar is just for the world’s self-proclaimed B2B coaches and gurus, but it doesn’t have to be. Running a webinar on a topic that appeals to your audience is a great way to build digital relationships and start relevant discussions about how you can help people buy or sell a home.

Accordingly, here’s a far-from-exhaustive list to get you started hosting your very first webinar.

• What not to do when buying your first home
• X tricks to sell your house for its highest possible value
• Should you list your house with a real estate agent?
• How to stage your house to sell crazy fast

Remember, though, that most people prefer to watch a webinar for only between 30 minutes and 45 minutes. So try to keep yourself to that time limit and advertise it as being that long in the first place. 

In terms of technical webinar setup, this guide by SmartBlogger will show you how to do it for free (skip to the “How to Run Webinars Like a Pro (Without Spending a Dime)” part).

And before you actually do your webinar, test everything and ensure it’s all working how you want it to. There’s nothing quite as embarrassing or frustrating as technical difficulties during a webinar presentation.

Once you’ve assembled your webinar, start collecting sign-ups via Facebook ads, emails, and maybe even guest posts on other blogs.

30. Create a Zillow Profile

You can’t afford to miss out on the opportunity of Zillow. With over 245 million unique monthly users, it gives you an audience for your business that is much larger than any other solution in this space!

You need a profile because when potential clients find listings they are interested in and see that no one has listed them yet at their contact information, chances are high they’ll want to reach out with questions – which means if you’re not sharing those listings through profiles on sites like Zillow. Someone else will be getting all these new leads instead.

Learn more:

• Create a Free Agent Profile in 7 Easy Steps

Conclusion

To dominate your market, you have to change what you’re currently doing – what you’re doing to generate leads and revenue is great for where you’re at, but it’ll never take you where you want to go.

That’s the truth about everything in life. If you want to go somewhere new, you must make some changes.

And these 30 real estate agent marketing ideas will get you on the right track to dominating your market.

What do you think? What has been key for your real estate agent marketing? Which tools and strategies do you use? Please share your thoughts, knowledge, and questions in the comments below!

Most real estate agents can’t afford to miss out on leads and deals. They don’t know it but having the proper lead generation tools for real estate agents is the holy grail of their business growth.

You probably became a real estate agent because you’re a bit of a “people person”… because you’re great at sales and know how to talk to clients.

But if there aren’t leads to convert into clients, your business can’t grow.

No matter how good you are at sales — no matter how convincing, charismatic, or persuasive — none of that matters if you’re not consistently generating leads for your business.

Consistent, high-quality, and high-volume real estate lead generation is the secret to dominating your market and building the business of your entrepreneurial dreams.

More leads mean more closings, which means a more successful business.

Of course, that’s easier said than done.

So how do you get leads in real estate consistently?

19 Lead Generation Tools for Real Estate Agents

Here are 19 of the best lead generation tools for real estate agents to help!

1. Carrot Website

Many real estate agents start out by joining a larger real estate group or franchise. Their face gets added to the company website, and they receive a particular share of the leads.

But it doesn’t take long to realize that if you want to grow your own business, you’re going to need your own website.

Unfortunately, most agents think their website only exists to represent their business — as a sort of digital business card.

The most successful agents, though, know that isn’t true.

Your website is probably your company’s biggest lead-gen asset.

There are two ways that you can use your website to predictably generate high-quality leads for your business.

The first is paid traffic. Running ads on Facebook or Google is a great way to drive traffic to your website. But here’s the thing: that paid traffic isn’t worth a lick if your website doesn’t consistently convert that traffic into leads for your business.

(In fact, driving traffic to a low-converting website is expensive and usually a waste of money)

And our Carrot websites are built to convert and drive leads right out of the box therefore, can be one of the most productive lead generation tools for real estate agents.

We start with a compelling homepage header, which transitions into two separate CTAs for buyers and sellers. And we always include the agent’s phone number in the upper right corner for people who want to take action right away.

Take a look: the entire format is crafted to make taking action as easy as possible for visitors.

The trick to building a high-converting website is to give visitors exactly what they want, as quickly as possible… and to build trust along the way.

That’s exactly what Carrot sites do.

But that’s not all they do.

While paid ads are a great way to drive traffic to your website, SEO (Search Engine Optimization) is just as powerful. SEO is working to rank in search engines (like Google and Bing) for keyword phrases that your target market types into Google. That way, those people click on your website and become leads.

And SEO leads are usually even higher quality and more consistent than paid leads.

SEO is a bit complicated but can be one of the best long-term lead generation tools for real estate agents.

This is why our Carrot sites make search engine ranking as simple as possible. Check out some of our best lead-generation features in the second point.

2. Carrot Features

Our Carrot sites convert better than any other websites in the industry.

We’ve generated more than 2 million leads for our members with conversion rates between 10% and 20% (most real estate websites convert at 2%)!

That means more leads and more closings for your business.

And you can sign up for Carrot risk-free for 30 days over here.

But what else do you get by signing up?

Here are some of our coolest real estate lead generation tools

• Carrot Lead Manager — When you get a Carrot site and start generating leads, you need a way to keep track of those leads and organize them all. That’s why all Carrot members have access to our Lead Manager, where you can view mission-critical information, categorize prospects, and see how many leads you’ve got in the pipeline.

• Campaign Tracking Links — When you run advertisements or post on social media, it’s nice to know how much traffic that content is driving to your website. With our Campaign Tracking Links, you can create a custom link with a single click, and we’ll track clicks and conversions from that link. This is super easy and a great way to test the effectiveness of your advertisements.

• Visual Editor — All AgentCarrot sites are built to convert right out of the box. But you can still customize the site however you like, adding your logo, brand colors, and images and changing the copy to fit your business. Our visual editor makes this process super easy. It’s the best of both worlds: lead generation and website customization.

• SEO Ranking Tracker — Want to know how your SEO rankings are performing? Just tell us what keyword phrases you want us to track for you, and we’ll give you regular updates on how your website is performing. That way, you can celebrate once you break through to page 1!

• VideoPost — One of the most challenging parts of getting your website ranking in search engines is consistently creating content or blog posts. Because the more content your website has, the more keyword phrases you’ll be able to rank for. And with VideoPost, you can record a quick video and then, with just a few clicks, transcribe that into a long-form blog post that can rank on Google. SEO doesn’t get easier than that!

• Carrot SEO Tool — There are a lot of rules to creating a new page or post for SEO. You should include the target keyword phrase a very specific number of times, you should have a certain amount of links, and you should use a certain number of images… all depending on the length of your content. It’s hard to remember everything, which is why we give all of our members’ access to our Carrot SEO Tool, which acts as an SEO checklist every time you create a new page or post. Just keep at it until the light turns green, and then you’re good to go!

• Carrot IDX — IDX is useful because it allows real estate agents to automatically upload MLS listings to their websites. This saves a lot of time. And Carrot IDX allows you to upload listings and then customize those listings however you like.

Check Out Our FREE AgentCarrot Demo Now!

3. Silver Street Marketing

Running Google and Facebook ads is much more complex than it probably sounds… especially if you’ve never done it before.

If you have tried your hand at paid ads, then you know exactly what I’m talking about.

You choose the targeting and craft the copy as carefully as possible, then hit launch with your fingers crossed.

But those ads end up far less effective than had hoped.

The truth is, it can take years to learn how to craft high-converting advertisements.

This is why we highly recommend delegating that part of your business to the marketing experts over at Silver Street Marketing if you have the budget for it.

They will manage every aspect of your PPC and Facebook marketing strategy so you can focus on closing clients and growing your business.

4. Citation Building Service

If you want to start building your SEO and website rankings to drive traffic passively to your website, then citations are a great place to start.

What are citations?

Well, first, you have to understand backlinks. Backlinks are the term used when another website links to your website, and they’re a critical indication to Google that your website is trustworthy. The more high-quality backlinks you have, the more that Google will trust your website (which means better rankings).

And citations are a type of backlink that’s easy to get.

You just go to sites like Google, Yahoo, Bing, etc., and list your business information. Doing this on 40 or more sites will typically give you an SEO advantage over your competitors.

But it can take a while.

With our Citation Building Service, we’ll go build 40 citations for you so you can keep your attention on more important business matters.

5. Ballpoint Marketing

Direct mail is one of the most common lead generation tools for real estate agents.

Any real estate agents in your market who are trying to grow their business are probably sending direct mail.

That’s for good reason — direct mail is a great way to build brand awareness and generate leads.

The problem is, everyone is doing it.

Which makes it difficult to craft mailers that stand out from your competitor’s mailers. Because of that, many mailers end up in the trash before even getting looked at.

But Ballpoint Marketing is solving that.

They offer robot-written mailers that look hand-written (the ink even smudges and indents the paper).

And these mailers get an exceptional response rate.

It creates a personal touch that feels authentic and is difficult for people to ignore.

Why not give it a try?

6. Mailchimp

Your email list should be the backbone of your marketing strategy.

By consistently growing your email list and interacting with those prospects on a weekly basis, you expand your reach, build brand awareness, and nurture leads.

It’s like this: your ads and SEO leads to your website, which leads to your email list, which leads to follow-up and eventually closing clients.

It might not always be a straight line, but that’s the general flow.

And perhaps the easiest tool for building your email list is Mailchimp, which won’t cost you a dime until you’ve reached more than 1,000 subscribers.

Plus, Carrot easily integrates with your Mailchimp account!

7. DocuSign

The real estate business includes a lot of reviewing and signing documents.

Fortunately, DocuSign allows you to upload, edit, and send documents for review and even digital signing.

Carrot members love to use DocuSign for contract signing because it’s so much easier and faster than trying to coordinate in-person meetings.

You might also consider HelloSign, which is a similar service.

8. Canva

Marketing requires a lot of design work.

Whether you’re creating a logo, designing your website, or posting on social media, graphics are an important element.

They draw the eye better than text and consistent colors, fonts, and graphics create a sense of continuity, making your brand easier to identify.

But being able to design graphics is an uncommon skill for real estate agents.

Well, Canva is changing that.

With Canva, even real estate agents with no past design skills can create eye-catching graphics. And it’s free to try out.

Our member love using Canva to spice up their social media posts and create grahpics for their website.

9. Realvolve

The bigger that your business gets, the more cluttered internal processes becomes.

It’s a natural part of hte process. Promising leads slide under the radar and important tasks don’t get finished… all because your business is growing.

Remember the old saying: what go you here won’t get you there.

And when your business gets to new heights, you’ll probably find that you need software to help organize and coordinate your leads, workflows, and other internal processes.

Many of members love using Realvolve for that. You can schedule a demo on their homepage to check it out for yourself.

10. HARO

What if you could easily get your business and website mentioned on local publications?

With HARO — which stands for “Help a Reporter Out” — you can.

And the benefits are twofold. First, local and even nationwide publications will mention you as an expert at real estate. This will grant you credibility and even give you the chance to put a trust-building bar like this on your website…

Just add the logos of the places that you’ve been mentioned and voila! You’ll build immediate trust with your website visitors.

The second benefit is in regards to search engine optimization, which drives traffic to your website when people type certain keywords into Google.

One of the biggest factors of SEO is how many reputable backlinks your website has — a backlink is when another website links to your website.

And when other sites quote you as an expert, they’ll almost always link to your website.

Win, win.

So how does HARO work, and how do you get leads in real estate from their services?

Well, you can sign up for free as an expert source for journalists. Then every day, you’ll receive an email with potential articles you can contribute to. Just follow the intstructions and you’ll start getting mentioned in no time.

HARO is most effective when you consistently and quickly respond to prompts over a long period of time.

Even dedicating 10 minutes per day to can help to win HARO backlinks, improve your domain authority, and enhance your brand’s visibility.

11. Craigslist

Craigslist? How do you get real estate leads on Craigslist?

Craigslist probably isn’t the first site you think of when you’re working to generate leads for your real estate business.

But it can certainly help… especially if you’re trying to generate leads in a new market for the first time.

You can look under the housing category for people who’ve listed as for-sale-by-owner and send them a message like the following…

Hey,

I saw your house listing and I was wondering how much interest you’ve got in your home?

I know the market can be a little tough right now and I’m a new real estate agent in the area who’s looking for people I can help.

Would you have time for a five-minute chat about the home and how we might be able to work together?

Mike

Or something similar… (adjust it to fit your style!)

Similarly, you can message people who are looking to purchase a home with something like this…

Hey,

I saw that you’re looking to buy a home… is this your first home?

I’m a real estate agent in the area and I’d be interested in learning more about what kind of home you’re looking to purchase.

Would you have time for a five-minute chat?

Mike

Once your business is off the ground, this probably isn’t a strategy you’re going to keep using… but it can definitely help to get things moving.

12. Aircall

Answering the phone is one of the biggest, most unexpected challenges of growing your real estate agent business.

If you don’t answer the phone when it rings, then your chances of losing the lead skyrocket. At the same time, you obviously can’t spend all your time on the phone… between negotiating contracts, house showings, and client meetings, you’re busy enough.

So what do you do?

Well, one thing you can do is hire a salesperson to answer the phone for you and make follow-up appointments.

Once they’re trained, you can use a service like Aircall to create multiple phone numbers, ensure that the phone gets answered when it rings, record conversations, and even assign different leads to different salespeople.

You probably don’t need this service when you’re just getting started, but it’s something you might want to consider when your team grows and the phone won’t stop ringing (’cause that’s a good thing, after all).

13. CRM

Following up with leads is an extremely important part of running a real estate business.

Not just so that you can do more closings, but so that you make the most of each lead.

The fact is, most closings happen during the follow up… people don’t decide to work with you after the first call or even the second call… but after the 5th call.

And while that might sound discouraging, it really just requires a little restructuring to be able to follow up consistently and effortlessly.

Really, it takes an effective CRM.

A CRM helps you organize your contacts, your leads, and your touch-points with them. You can keep track of how many times you’ve contacted each lead, when you contacted them, and tons of other person-specific details that make having a CRM one of the best real estate lead generation tools out there.

The first choice for most of our member is Realvolve.

Check it out!

14. YouTube

Like other social media sites, YouTube is a great platform for growing your real estate audience, building brand awareness, and even generating leads.

But you know what really sets YouTube apart from other platforms?

Video.

More than any other media type, people love video content. It’s easier to consume and more entertaining than written content.

In fact, 54% of people want to see more video content from brands and businesses that they follow.

And by creating consistent video content on YouTube, you can establish yourself as a real estate expert in your market and encourage people to reach out to you when buying or selling a home.

But what kind of content should you create?

For inspiration, check out the Farr Group’s YouTube channel. They create videos about their listings, their business purpose, and they even offer educational advice.

Building your YouTube channel isn’t going to change your business or your life overnight, but it can make a big impact over the long-term.

The main key to building a following on any platform like this is to be consistent with your content creation schedule (publish at least once per week).

The more often that people see your videos, the more that they’ll view you as a real estate expert.

But YouTube isn’t just great for generating attention organically… you can also run YouTube ads.

And one of the greatest parts about YouTube ads is that your competitors are probably not using the platform at all (they’re probably just running Facebook ads). Additionally, you can target people based on location.

Which means that you can create a “YouTube commercial” that only targets people in your market.

Why not give it a try and see how it impacts your lead generation?

15. IDX

IDX stands for Internet Data Exchange and it’s the tool real estate agents use to bring listings from the MLS to their own website.

This is really important for a few reasons.

First of all, if people see house listing that they like on your website… they’re going to call you and maybe work with you.

(Especially if you have a high-converting Carrot site!)

If they see that same listing on Zillow instead… then who knows who they’re going to call for help? It’s just a roll of the dice.

And second, putting listings directly on your website gives you an excuse to drive people to your website, building brand awareness and generating leads.

Every you add a new listing, you can post on social media and email your list about it… just like the Farr Group does.

Having IDX on your real estate website allows you to build a real estate business disassociated from big corporations and their listings.

That way, people will call you when they find a house that they like.

16. Facebook

Facebook is one of the most popular places for real estate agents to do their online advertising… and for good reason.

It’s an extremely powerful platform with billions of people and remarkable targeting.

With just a few clicks, you can create an advertisement that targets first-time homebuyers, people interested in selling their home, or pretty much any other demographic that you can dream up.

And not only are Facebook’s advertising options versatile, but it’s also relatively inexpensive, costing between $1 and $3 per click.

Of course, before you run Facebook ads, you’ll want to make sure that your website is ready to convert that paid traffic.

Carrot sites are built to convert, but you’ll still want to make some minor customizations.

The best way to find out whether your site is converting as you want it to is to do a test run.

Use this calculator to determine what your budget should be in order to get a single closing, set that money aside, and run some advertisements.

If you’re getting closings while staying within your budget, then you have a winning system. If not, then tweak your ads and/or your site until you’re in the green.

It might take some time to get profitable with your Facebook ads, but stick with it and, eventually, you’ll figure it out.

17. Instagram

You might be suprised at just how effective Instagram can be for growing your business and doing more closings.

At first, it seems like just another social media platform that’s easy to get distracted by, but it’s more than that.

Since Instagram is so visual and so full of images, it’s a great place to show your listings and to encourage buyers to buy and sellers to sell… through you.

In fact, that’s exactly what Krista and Aaron of the Farr Group have done.

Their organic Instagram posts are so booming that they don’t even use Facebook or Google ads for their business.

(Here’s their Instagram account so you can look for yourself)

As you can see below, their Instagram posts aren’t all that complicated, but they are quite effective lead generation tools for real estate.

They share new house listings, cool photos, and buying and selling advice.

And it’s working really well.

When I asked them about this, they even mentioned that some of their posts don’t get a ton of engagement, but then people will mention those posts as the reason that they reached out.

So your social media posts build brand awareness and might be having a bigger impact than you think.

And Instagram is a great place to get started.

18. 99designs

We already talked about Canva, which is a great place to go design your own graphics.

But since you’re a real estate agent — and not a graphic designer — it might be safe to say that… well, you just don’t want to design your own graphics.

In that case, 99designs is a great website for hiring a high-quality designer.

Your first option is just to post a job, check applications and reviews, and then hire someone who you think fits the bill.

But another great option is to “host a contest”, which allows multiple designers to compete for the job. Each designer creates a graphic for the project, you review them, and then choose which one you like the most.

Pretty cool, huh?

That means you can see the designers work before you pay for it.

19. Planoly

Social media is an extremely powerful tool for building brand awareness and marketing your business.

Unfortunately, it can easily turn into a time-sucking machine.

Posting turns into scrolling and scrolling turns into wasted time.

Why not avoid social media altogether — but still get all of the business benefits — by using a tool like Planoly to schedule your social media posts on Instagram, Facebook, Pinterest, and Twitter.

This ensures that you won’t get distracted by social media when you’re trying to work.

And plus, it also allows you to create and schedule all of your posts at one time, so you don’t have to return to social media throughout the week.

Good for your business… good for your productivity.

Which of these lead generation tools for real estate agents is right for your business?

Hopefully, you now know of several lead-gen tools that you’ve never considered using before.

And more hopefully, you’ll give some of them a try.

Which ones do you think will be the most helpful for your business? Which ones are you going to use right away?

Which ones are you still considering? And which one do you think is the best lead generation tool for real estate?

Let us know in the comments!