Category: Real Estate Agent Marketing

16 Best Real Estate Agent Websites With IDX
Do real estate agent websites with IDX perform better?

There are 1.4 million real estate agents Does your website stand out from the rest?
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There isn’t a quick answer. But, listing feeds like IDX appeal to agents because they’re quick and easy ways to get the most out of your listings on your website.

IDX has become a standard piece, and in many cases, listing feeds have gone from a nice feature to a necessity to stay with your competition.

We all know home buyers and sellers are searching the Internet as their number one source of education. They know how to browse from website to website, and they know what they want to see from each website they visit.

They’re quick to leave if a website doesn’t offer exactly what they expect.

What, though, when they visit your real estate agent website, are they (and everyone else, for that matter) expecting?

Well, they’re probably expecting to find some information about your real estate business and you personally, testimonials promoting your service, and, perhaps most importantly, house listings.

If you neglect any of these elements, your website will likely have a higher bounce rate and lower lead volumes.

The digital world is that simple.

While some online naysaying articles — like Why It’s Time to Look at Real Estate Websites Differently — claim that you don’t need IDX integration on your website, we here at Carrot think they’re wrong.

Before we dive into the 16 real estate agent websites with IDX options, let’s talk about IDX quickly.

What Is IDX?

IDX stands for Internet Data Exchange. That sounds complicated. Though, it isn’t.

With IDX integration, real estate agent websites can pull house listings up natively on the real estate agent’s website.

Here’s what this looks like on one of our Carrot real estate agent websites, for example.

That’s what IDX looks like on the surface, at least. On the back-end, IDX works by automatically pulling from the MLS and collecting location-qualified listings to publish on your website.

16 of the Best Real Estate Agent Websites With IDX (With Examples)

You understand what IDX is and why it’s essential for real estate marketing.

But where can you find the best IDX tool for your website?

Here are 16 great options for adding IDX to your real estate agent website — with a summary, features, pricing, and examples.

1. Ballen Real Estate Websites

Website Description

“Ballen Real Estate Websites were built by agents, for agents real-time in the field, and without any contracts! These websites are optimized for lead generation and lead capture. With new design options, integrated tools for calls to action, and built-in optimization. Based on years of testing and measuring of what works in the real estate industry with hundreds of agents using the platform, our BREW is always evolving so you can get more leads online and best of all, you own it.”

Features

Here are some of the main features.
- Complete WordPress Website
- IDX Integration
- Property Search
- Real Estate Lead Capture
- Community Showcase Pages
- Buyer, Seller & Hyperlocal Blogs
- Home Valuation Form
- Built For SEO
- CRM Available
Pricing

Starts at a one-time payment of $1,495. Plus ongoing monthly costs of at least $149 per month.

Example

Below is an example of the type of IDX website you can create with this tool.

2. IDX Broker HOME™

Website Description

“Each IDX Broker HOME website begins with an exclusive, premium WordPress theme. From there, our team will work with you to personalize any of our mobile-responsive, visually stunning designs, ensuring your REALTOR® website looks unique and up-to-date.

We will include your logo and favorite photos, adjust the color scheme to mirror your branding, and add featured listings to create a personalized and professional website.“

Features

Here are some of the main features.
- Simply & Effective Search
- Fully Customizable
- Lead Metrics
- Protect Your Site With SSL
- IDX Plugin
Pricing

Their plans start at $50 per month and go up to $150 per month.

Example

Below is an example of the type of IDX website you can create with this tool.

3. Carrot

Description

We serve over 7,000 real estate investors and agents at Carrot. As a part of that, we offer high-converting websites with IDX for real estate agents.

Features

Our features include…
- Native MLS search directly on your site
- View MLS properties on your domain
- Custom IDX feeds to serve all your niches
- Blog Content
- Industry Leading Conversion Rates
- Customizable Credibility Bar
- SEO Tools
- World-Class Support
- Carrot’s Proprietary Tech Stack
- Free website hosting
- Tons more!
Pricing

Here are the website builder’s pricing options…
- Standard Website Subscription: $89/mo
- Add-ons range from $29 to $69 per month
Example

Below is an example of the type of IDX website you can create with this tool. Scroll down through the page to see it fully.

4. iHomeFinder

Website Description

“The IDX search you’ve been looking for. Fast, sleek property search with advanced lead capture technology. Keep visitors coming back with a search experience they’ll love. Display listings anywhere on your site with the search criteria you select.“

Features

Here are some of the main features that this tool offers.
- Property Search & Lead Capture
- Market Stats & Reports
- Email Marketing
- Blog Content
- Real Estate CRM
- Real Estate Agent App
- Integrations
- Custom IDX Data API
Pricing

Pricing starts at $59.95 per month and goes up to $199.95 per month.

Example

Below is an example of the type of IDX website you can create with this tool.

5. IDX Central

Website Description

“Regardless of which IDX Solution you select, there will always be something that doesn’t quite work/look the way you expect it. These issues will require some code modifications. We can save you time by knowing just how to fix those issues and offer creative ways to make them even better.

We can also provide you with code we have used in the past to help speed up your development/integration time. Even if you are an experienced programmer or have one that manages your site, our knowledge and experience can save you time from experimentation/trial and error.“

Features

Here are some of the main features that this tool offers.
- Advanced IDX Property Search
- Map and Polygon Search
- Lead Generation Forms
- Lead Nurturing App
- Automated Market Reports
- Real Estate CRM
- SMS Autoresponder
- Email Marketing Automation
- SEO Friendly with Indexible Listings
Pricing

Pricing for IDX solutions starts at $44.95 per month.

Example

Below is an example of the type of IDX website you can create with this tool.

6. BoomTown

Website Description

“Expert lead generation, IDX websites, intelligent CRM, lead management services, and more, come in flexible packages that scale with your success. See why BoomTown is the #1 user-rated real estate CRM year after year.”

Features

Here are some of the main features this tool offers.
- Success Assurance
- Consumer Website
- Lead Generation
- Predictive CRM
- Success Management
- HomeSearch Now
- Coaching
Pricing

Can’t find pricing on their website. Looks like you have to book a demo to learn more.

Example

We couldn’t find any examples of websites they’ve built. But they have a lot of success stories over here.

7. Real Geeks

Website Description

“IDX websites that convert. Real Geeks offers highly optimized, easy-to-use websites, designed to generate the highest conversion rate in the industry. Our Property IDX is updated every 15 minutes, so your Real Geeks website has the most up-to-date property data available.“

Features

Here are some of the main features that this tool offers.
- Mobile Optimized
- Fully Responsive
- Easy-to-Use
- High Return Rates
- A/B Testing
- Fast Load Times
- High Conversion Rates
- Search Engine Friendly
- Custom Landing Pages
- Fully Editable Pages
- Built-in blog
Pricing

Can’t find pricing on their website. You need to request more information.

Example

Can’t find an example of their website. But they have a lot of success stories over here.

8. Placester

Website Description

“Get the website you’ve always wanted! Placester is the best option for agents & brokers who want a unique website but also need speed and the flexibility to adapt as the market changes.“

Features

Here are some of the main features this tool offers.
- Responsive Website
- Site Editor
- IDX Listing Display Tools
- Simple CRM
- Unlimited Posts & Pages
- Online Support
Pricing

Pricing starts at $64 per month and goes up to $1,250 per month.

Example

Below is an example of the type of IDX website you can create with this tool.

9. Agent Image

Website Description

“Agent Image creates the best real estate websites for REALTORS®, agents, and brokers. We have launched over 20,000 sites for top producing companies in the country and we’re proud of our long list of loyal clients. Whether you’re looking for an affordable agent website built on WordPress or looking for a custom design for your brokerage office, we’ve got you covered. Put our 20 years of experience to the test.”

Features

Here are some of the main features that this tool offers.
- Hosted WordPress Site
- Mobile Optimized
- Fully Response Design
- IDX Search Features
- Listing Display Features
- Property Details
- Lead Generation
- SEO Friendly
Pricing

They don’t have pricing on their website. You need to contact them if you want to find out more.

Example

Below is an example of the type of IDX website you can create with this tool.

10. Showcase IDX

Website Description

“Make your site sticky with a portal-quality search for agent and brokerage websites. Modern search options that buyers and sellers love. Showcase IDX’s proprietary indexes to let you search seamlessly across multiple MLS feeds. The Fastest, easiest way to search.“

Features

Here are some of the main features that this tool offers.
- IDX Search & Results
- Real Estate Listing Pages
- State-Of-The-Art Mapping IDX
- CRM Tools
- Premium CRM Integrations
Pricing

Pricing starts at $59.95 per month and goes up to $99.95 per month.

Example

Below is an example of the type of IDX website you can create with this tool.

11. AgentWebsite

Website Description

“First impressions matter. Showcase your services. Promote your listings on your own real estate website. One that’s easy to update and optimized for search engines.

Generate qualified leads. Impress sellers, and catch buyers early in the process.

We make it easy. Agents are always telling us how easy AgentWebsite is to use. Expect fast activation and competitive features. Toll-free help is available every day, right here in the USA.“

Features

Here are some of the main features that this tool offers.
- Free 15 Day Free Trial
- Website & Hosting
- Free Domain Name
- Free Property Search (IDX)
- Toll Free Support
- Control Panel
- Search Engine Optimized (SEO)
- Buyer & Seller Articles
- 1 Email Mailbox
- CMA Lead Page
- Relocation Lead Page
Pricing

Pricing starts at $29 per month, not including the set-up fee.

Example

Below is an example of the type of IDX website you can create with this tool.

12. Ylopo

Website Description

“Our mobile-optimized IDX home search website is the hub of your buyer’s home search activity. Delight your consumers with a clean and beautiful site design, as you gather 24/7 intelligence on their search behavior to hone in on exactly what each buyer wants to see.”

Features

Here are some of the main features that this tool offers.
- Mission Control
- IDX
- Branded Website
- Lead Generation
- Listing Rocket
- Lead Nurture
- CRM
Pricing

Pricing isn’t mentioned on their website. You have to request a demo if you want to learn more.

Example

They don’t have any examples on their website. But they do have some case studies on their homepage.

13. Union Street Media

Website Description

“We build award-winning websites for real estate professionals. Our sites are IDX-integrated and responsive, meaning they will always be up-to-date with the latest MLS listings and will look great and perform well on any device or screen size.“

Features

Here are some of the main features this tool offers.
- Search Tools
- Lead Dashboard
- Neighborhood Reports
- Automated Home Valuation Tool
Pricing

Pricing isn’t mentioned on their website. You’ll need to request a demo if you want to learn more.

Example

Below is an example of the type of IDX website you can create with this tool.

14. Luxury Presence

Website Description

“A brand-new home search experience for your clients. Our IDX tool provides award-winning design, cutting-edge search features, and compelling use of data and lead capture functionalities.

Our IDX home search experience provides two things: an exceptional search experience for your visitors and a high-converting lead generation platform for your business.

With multi-feed support, fully-responsive designed, spiderable and organic IDX, and lightning-fast multi-field search capabilities, our home search tools give your visitors an experience they’ll love.

Pulling from your MLS feed, our control center allows you to layer high-resolution photos, videos, and virtual tours on top of your MLS listing date to create stunning featured listing pages for your website.“

Features

Here are some of the main features that this tool offers.
- Split-Screen Map
- Lead Capture
- Saved Searches
- Multiple-MLS Feeds
- Saved Listings
- User Accounts
- Multi-Field Searches
Pricing

Pricing isn’t mentioned on their website. You’ll have to request more information if you want to learn more.

Example

Below is an example of the type of IDX website you can create with this tool.

15. Sierra Interactive

Website Description

“We only build real estate websites. Our platform has evolved over the past decade to become the most powerful content management system for real estate websites in the market.

The Sierra search tools separate us from our competitors and you from yours. We are always improving these features and keeping ahead of the curve.“

Features

Here are some of the main features that this tool offers.
- Real Estate Websites With IDX
- Real Estate CRM
- Real Estate Ad Management
Pricing

Pricing starts at $299.95 per month and goes up to $499.95 per month.

Example

Below is an example of the type of IDX website you can create with this tool.

16. Pro Agent Websites

Website Description

“Our designs are responsive for a pleasant user experience from desktop to tablets to mobile. Each design is created with the agent in mind. Your photos, logos, and artwork will be incorporated into the design. Designs can be built with any requested modifications.“

Features

Here are some of the main features that this tool offers.
- Extremely Fast Search Results
- Interactive Map Search
- Industry Best Lead Capture
- New Listing Email Alerts
- Price Change Email Alerts
- All Listings Available on Search Engines
- Save Searches, Save Properties
- No Framing or Wraps, Totally Integrated
- All Lead Activity Tracked
Pricing

Pricing starts at $79.95 per month and goes up to $149.95 per month.

Example

Below is an example of the type of IDX website you can create with this tool.

Why Do Real Estate Agents Need IDX?

ON THE OTHER HAND, without IDX website integration, visitors have to go somewhere other than your website to view house listings.

And when prospects leave your website to browse through homes, there’s naturally a lower chance of them choosing to work with you.

Ideally, you want them to stay on your website as long as possible — searching for potential homes and learning about your business.

Then, those visitors are more likely to work with you instead of the competition- thus improving your credibility!

Of course, there are no stopping prospects from regularly visiting Zillow and Realtor.com, and other massive MLS websites.

This is exactly why some online thought-leaders believe IDX is outdated — there’s no way, after all, that you can compete with the giants of MLS.

Still, at Carrot, we believe IDX is a must for serious real estate agents. And that isn’t just an opinion built on smoke and mirrors.

Here are four specific reasons why the best real estate websites for agents have IDX integration and tend to perform better than the competition.

1. Prospects Stay Where You Want Them — On Your Website

Property listings are the foundation of your real estate business and ultimately, you want people who visit your website to work with you. With the most accurate property data and photos, your IDX can cover 99% of MLS listings.

But, of course, the story doesn’t start there. Most people, for instance, start by educating themselves on the house-buying process. Then, they might look at some listings to get an idea of what price-point they can afford.

Eventually, they’ll start seeking out an agent to work with.

There’s no better place for them to be during that entire process than on your website.

Unfortunately, you have very little time to grab and keep their attention. One study by the Nielsen Norman Group found that most internet users stay on a website for less than 59 seconds.

That’s not very long.

Why do people leave so quickly, though? Well, in the words of Cody Ray Miller over at The Daily Egg, one of the main reasons is that “Users leave your site when they don’t get what they expect.”

Imagine if you were looking to buy a house and stumbled upon a website that didn’t have listings.

What would you do? Would you stick around and see what this website has to offer?

No. You wouldn’t. You’d leave within the first few seconds of arriving.

The point is, when people visit your website, they naturally expect certain things. If you don’t give them what they expect, they’ll bounce.

What, though, do visitors to your real estate agent website expect to see?

A few things.

Visitors expect to see…
1. An agent bio of who you are and why you’re fantastic.
2. A clear CTA for how they can get in contact with you.
3. Social proof (testimonials, case studies, and reviews) of why they should work with you.
4. House listings.
Think about it. What’s the first thing you would do on this website?

First, you’d view the featured listings a bit down the page.

If you saw something you liked, then you’d probably look into it more. If you didn’t, then you’d likely go to the search bar, enter the information, and click “Search.”

Which would then bring up something like this.

Or maybe you’d first spend a bit of time learning about the realtor, only after that diving into the listings on their website.

Either way, house listings tug on the visitor’s attention and encourage them to spend more time on your website.

And that’s a good thing.

After analyzing 948,286 visitors to our Carrot member websites over a three-month period, a compelling fact revealed itself: the longer someone spends on your website, the higher chance that they’re going to convert.

The average session duration of converters was 6:39 and the average session duration of non-converters was only 1:25 — a whopping 471% difference.

Still, most people leave a website in just under a minute. Unfortunately, that doesn’t give them much time to convert.

So how does IDX integration help solve this dilemma?

With real estate listings on your website, people spend more time browsing and less time bouncing, increasing the chance that they’ll become a paying customers.

It’s not a complete solution. But it’s a simple strategy for keeping visitors right where you want them — on your website.

Plus, visitors expect to see house listings on your real estate agent website. You don’t want to disappoint them.

2. You Can Quickly Promote Remarkable Listings

Maybe you’ve already noticed, but not all IDX plugin solutions are equal.

Some real estate IDX providers allow you to “list” — if you can call it that — houses on your website… except that the listings aren’t really on your website.

Instead, with these low-level tools, the IDX integration sends people to another MLS site to view the listing — which, of course, kind of defeats the purpose of IDX in the first place.

Ideally, you want to use an IDX integration tool for your website that has the following four features.
1. Visitors should be able to search natively on your website for house listings in your area of operation.
2. Visitors should be able to view each house listing on your own domain as an individual page, rather than traveling to a 3rd party listing website.
3. The entire experience should be seamless. You don’t want visitors to feel like their viewing someone else’s listings, photos, and house descriptions on your website. You want them to feel as though each listing is unique to your business.
4. You should be able to easily choose properties to feature on your website using the IDX integration.
Carrot’s real estate agent websites with IDX include all of the above features. That way, you never fall behind the competition.

And on the fourth point, no house sells like a featured house.

Here’s an example of what this can look like when you’re able to easily choose featured properties from your IDX integration for the front page of your website.

More than likely, you’re busy enough contacting prospects, answering questions, and meeting with customers to show them houses. Frankly, you don’t always have the time to create a listing on your own.

With IDX integration, you can simply choose a website to feature and, in just a few clicks, that property is on your front page.

If nothing else, IDX saves you time.

But, of course, time is money.

Pro-tip: When choosing featured properties for the front page of your website, try featuring some of your most expensive properties. That way, people see those first and then perceive other high-priced listings as less expensive (because they see the price relative to the featured houses they saw). In sales, this is called the contrast principle.

3. Each Listing Gives You Another Opportunity To Rank Your Real Estate Website In Google

With high-quality IDX integration on your website, each house listing becomes a new page.

And each page, as you probably know, becomes another chance to rank in Google.

However, I know what you’re thinking: “There’s no way I can compete with Zillow and Realtor.com in search engines!”

Related Content: How To Beat Zillow in Google With Your Real Estate Agent Website – Case Study + Guide

You’re right. There’s no way you can.

But, there’s another benefit to having those SEO-ready houses on your website beyond just trying to beat Zillow and Realtor.com.

Namely, when people search Google for your real estate name and an address, you’ll show up.

Like this, for example.

Why would they ever do that, though?

Let’s imagine that there’s a certain prospect named Joe. From his friends, Joe has heard some really great things about you and he’d like to work with you in the future. But you don’t know this yet because Joe hasn’t contacted you.

One day, Joe drives by a house for sale that he really likes and he wants to see the inside of — or, at least, some pictures.

Since he knows about you and he knows about the house listing, he types in “4000 Awesome Avenue [your real estate business].”

Whose website comes up?

That’s right. Yours!

Joe clicks the result, views the house, decides he wants a tour and gives you a call.

If Joe had viewed the house on Zillow or Realtor.com — if he hadn’t arrived at your website first — then he might have seen an ad for another realtor and chosen to contact them out of convenience.

And the realtor who gets the first contact usually wins the prospect.

In other words, IDX integration allows you to attract prospects that you might not even know you had. Sure, this type of prospect might be few and far between — but each client can generate tens or hundreds of thousands of dollars for your business.

You don’t want to lose that much money because your website didn’t show up when someone typed in your name and an address into Google.

4. You Can Send More Personalized Follow-up Emails with IDX

What if you knew that person’s desired price point, number of bedrooms, and square footage for each person to visit your website?

How would that kind of immediate information change your marketing strategy?

For one, you’d probably send increasingly personal listing updates and recommendation emails to your prospects.

Which is a good idea. The click-through rate on personalized emails is 14% higher — and conversions, 10% higher — than their impersonal counterparts.

And, generally speaking, personalized emails also have six times higher transaction rates.

But that dream of knowing your website visitors by house preferences is just… well, it’s just a dream, right?

Wrong. At least, not if you use IDX.

With some IDX services on your website and Google Analytics, you can track visitors’ listings and even exactly what they search for.

In fact, one real estate website tried to capture my email like this when I searched for a property on it.

Then, you can either set up an automatic and personalized email update system to contact prospects with relevant house listings. Or you can do so manually.

Either way, you’re now contacting prospects with things they care about rather than trying to shotgun blast one (or several) listings to loads of people who may or may not be interested.

Of course, this isn’t a new strategy. Many real estate agents do this. Here’s one real estate email script, for instance.

Hi Cindy,

I noticed you recently registered for e-Alerts on my website. I’m glad you signed up as this is the quickest way to receive up-to-date information on listings in your area. Since our website is refreshed every hour on the hour you will be the first to know when a home that fits your preferences hits the market.

Over the past 7 years, I have worked in the area selling homes and helping buyers find the perfect property. Buying a home is an exciting time and I am here to help you navigate through the process. Below I have linked to one of my blog posts about preparing to buy a home and how it is different this year over the others.

Have a lovely day,

Annie Agent

IDX just makes doing this a whole lot easier and more streamlined than it would be otherwise.

Conclusion

If there’s one thing that visitors to your website are expecting to find, it’s house listings.

You’re a real estate agent, after all. People go to your website to learn about your business and view houses. That’s pretty much it.

You need to let them do both of those things as quickly as possible.

Now, you understand how IDX can help and you understand why you need a real estate agent website builder that includes IDX integration.

Namely, because, with IDX integration, prospects stay on your website longer, you can easily promote featured properties on your front page, each listing helps you rank in Google, and you can send more personalized email updates to prospects.

However, some online critics believe differently — that real estate agent websites with IDX have an unnecessary crutch.

What do you think? Let us know in the comments!
September 29, 2023
The Importance of Excellent Real Estate Agent Bios + 9 Examples
Featured Resource: Free Agent Bio Templates
Download for Free

Ready to learn how to write a killer real estate agent bio?

You’re lucky because we are going over the steps from start to finish.

A well-crafted and compelling agent profile can be an invaluable asset when it comes time for clients or potential buyers to research their next property investment.

Write with energy and creativity!

Why Should You Perfect Your Real Estate Agent Bio?

Anyone looking to buy or sell their house wants to know they will work with a real estate agent they can trust.

They want to know that the agent they choose has their best interest in mind, will negotiate the best price possible, understands their market, and has a healthy track record of buying and selling homes.

Without that – without trust – the prospect will never work with you.

And since 70% of buyers and 75% of sellers find their real estate agent by searching the web, it makes sense that your real estate agent bio is vital to growing your business and converting website leads into clients.

Your real estate agent bio is where website visitors go to decide if they will work with you.

Seem like a tall order?

Well, it is.

But crafting a real estate agent bio that builds trust and credibility and resonates with your target market isn’t as tricky. It’s just six steps.

Here are those steps – each with pertinent examples to illustrate my point.
5 Free Agent Bio Templates

Grab 5 free real estate agent bio templates + examples for your agent website.

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How to Write a Winning Real Estate Agent Bio with Examples

Step #1: Understand your market

This might upset you…

But one of the worst things you can do with your real estate agent bio is to copy and paste one of those short personal bio samples online with your name and data plugged into the blanks.

The problem is that every market is different. Your market is different from the market that that free template you found online was created for. You need to create a bio (pic and copy) that resonates with your market, not someone else’s.

And who knows your market better than, well, you?

To get a better understanding of what I mean, read through this bio from Irene Dazzan-Palmer:

“For nearly 30 years, Irene Dazzan-Palmer has been hailed as ‘the queen of coastal real estate.’ A consistent top producer in Coldwell Banker’s Malibu Colony office and an Estates Director for Coldwell Banker Previews International, she has amassed nearly $2 billion in career sales and a history of selling some of the nation’s most significant coastal homes alongside her partner and son, Sandro Dazzan.

These achievements have helped Irene earn a prestigious membership in the Society of Excellence, Coldwell Banker’s highest honor for the top 1% real estate agents nationwide. Irene’s record listings and sales have been the subject of international attention over the last three decades and span from Forbes and the Wall Street Journal to the Los Angeles Times.

She has also been widely recognized in the media as a luxury real estate authority, appearing in national television broadcasts such as NBC’s ‘Today Show’ and prestigious publications like Los Angeles magazine.”

Irene has a niché, and she knows what it is. She isn’t afraid to exclude people uninterested in her niché. By doing so, she speaks directly to her market and resonates with those interested in high-ticket coastal homes.

So how do you write an amazing bio?

Don’t be a generalist.

Find your niché and represent it with confidence in your real estate bio. Here is another example of an agent who understands her market: Leslie Woods.

(Image Source)

“Representing Mid-Peninsula homeowners and future homeowners, Leslie is committed to listening to her clients’ needs and utilizing her keen negotiating skills to ensure a successful transaction.

Raised on the Peninsula, Leslie understands the numerous intangible benefits of living in Silicon Valley, with its unmatched weather, culture, and diversity. Leslie graduated from Cal Poly San Luis Obispo with a Bachelor of Science degree in Food Science and Nutrition and subsequently returned to the Bay Area to excel in pharmaceutical sales with Wyeth Laboratories for over ten years. She joined the Real Estate profession as her three children approached their middle school and high school years.

In the past eight years, Leslie has become an esteemed realtor, highly regarded by her clients and professionals in the field. A current Menlo Park resident, she is well-connected and actively involved in the community. Her contacts and life-long residency leverage her enthusiasm and expertise, enhancing her client dedication.

Leslie showcases her homes on her website and utilizes a team of professional service providers to assist with her clients’ buying and selling needs, including stagers, painters, designers, handymen, and inspectors. She is communicative, thorough, and detail-oriented — and she’ll be alongside you every step of the way.”

Speaking to the middle- to high-class homebuyers, Leslie puts herself in the marketing pit of “representing Mid-Peninsula.” Not a wrong move since that is the exact market she operates in.

The point is, that you want to speak directly to your market. Here’s a list of questions to get you thinking about who your market is (Hint: it’s not necessarily the same as other real estate agents in your area):
- Do you serve first-time homebuyers or people who’ve bought several homes before?
- Do you prefer working with buyers or sellers?
- What price point do you want to target?
- What market area do you want to focus on selling homes in?
- Is your market primarily liberal or conservative?
- How old are the people in your market, generally speaking?
- Do you serve males or females or both?
You don’t necessarily have to answer all these questions about your market, but the better you understand the people you’re serving, the more your new real estate agent bio will resonate with them.

This leads us to step 2…

Step #2: Make a list of your market’s primary objections

One of the best ways to get your new real estate agent bio converting website visitors (or at least getting them to call you on the phone) is to make sure your bio addresses all the big objections they have swimming around in their heads.

What are they worried about with buying or selling a home? What concerns do they have about choosing a real estate agent? What might they be worried about when considering working with you?

The answer to those questions should be addressed in your bio.

Ease their fears and explain why you’re the perfect person to help them through their specific challenges.

(Again, you can only answer the above questions if you understand your market well)

For instance, many buyers and sellers have one objection: how well you – the real estate agent – know the area. How familiar are you with the market, and are you the best expert for their needs?

Here’s how Elizabeth Putnam addresses that objection in her bio…

“As an Asheville native, I witnessed its great transformation – from a boarded up and desolate downtown into a bustling metropolitan city that retains its small-town feel.
My intimate knowledge of this region, and my experiences of having lived here all of my life, give me enthusiasm and a desire to make my home, your home. Truly, I love Western North Carolina and I love my job!”

Another common objection from home buyers and sellers is regarding how much experience the real estate agent has or doesn’t have.

Consider how Cyndie Gawain addresses this objection in her bio:

“Cyndie Gawain is a dream catcher. She helps new friends catch their dreams of buying and selling a wonderful home. A resident of Dallas for more than 30 years, she has lived and worked in many areas in Dallas-Fort Worth.

Her business is based on more than 80 percent of referrals from satisfied clients. Most important to Gawain is providing the most excellent service to buyers and sellers in order to earn their trust, referrals, and repeat business.

Gawain has sold homes in all price ranges from starter homes and high-dollar estate properties to uptown condominiums, ranch properties, and investment properties.

Clients appreciate her flexibility, low-pressure sales, patience, ability to listen and hear what a client wants, negotiation and analytic skills, and her ability to accurately price and market a home.”

While many of the objections from different real estate markets overlap, your market’s buyers and sellers might have concerns unique to your area.

Whatever the case, list all the significant objections your market will have. Use the 80% rule. If 80% of your market has the objection, then diffuse it in your bio.

Step #3: Make a list of your market’s primary desires

So how do new real estate agents get leads?

They paint the picture that their audience is picturing.

Every home buyer and seller has an image of what they want their agent experience to be like.

They likely want it to be a smooth experience, one where the agent negotiates vigorously on their behalf and one where they walk away with more money in their pocket (or the keys to their dream home without breaking the bank).

It’s not enough to understand your market’s fears. You also need to understand your market’s deepest desires.

Answer this question: What does your market hope to get from working with a real estate agent?

What are the most important things to them?

Once you answer that question, you can make your bio resonate with your market by stroking their desires within the copy.

Consider, for instance, how Greg Noonan paints a picture for his market of what it’s like to work for him:

(Image Source)

“#1 Top-Selling Agent of La Jolla Homes Overall -and #1 La Jolla Listing Agent* Greg Noonan gives you the best chance to succeed in this complicated market with sub-communities varying widely in value.

As Coastal San Diego’s “Go-To” agent and the consistent leader with a reputation for tenaciously protecting his clients’ interests, Greg is dedicated to serving you with savvy client-focused negotiations and state-of-the-art marketing strategies joining uncompromising integrity as the hallmarks of his service.

Greg is exceptionally well-respected in La Jolla, not only for his unparalleled professional track record and high ethical standards but for being an honest, hard-working family man who does absolutely everything in his power to ensure his clients’ success and satisfaction.

Thanks to his loyal clientele, personal referrals, and repeat business form the foundation of Greg’s career. To ensure efficient, complete service for you including cutting edge technology and genuinely caring performance, Greg’s associates have been carefully selected from the very finest agents in the business to form a close-knit “family” offering seamless assistance to you for every aspect of your home purchase or sale.

Please call Greg anytime without obligation. He is ready to go to work for you today!”

Write down everything your market wants from experience with their chosen real estate agent. Again, use the 80% rule. If 80% of your market desires it, then mention it in your bio as something you provide.
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Step #4: Use a bio photo that resonates with your market

Your bio photo says a lot about who you are and what service you provide.

Let me show you an example.

Look at this bio photo from Shane Inman…

And now look at these bio photos(s) from Landon Clements (yes, she’s a real estate agent, and this is from her “About” page, right above her bio).

(Image Source)

The first picture communicates professionalism, expertise, and seriousness. The second is fun, inspiring, and at least a little dreamy.

Here’s the thing, though: both of these are perfectly fine.

There’s no cookie-cutter way to take a perfect real estate agent photo.

It’s all about what your market wants and expects.

For instance, if you’re serving first-time homebuyers, you probably want to use a friendly and approachable bio picture. But a more professional vibe might be better if you’re serving multi-millionaires.

Once you know your market and who you’re serving, you can take the perfect bio photo for your market. Should it be friendly? Should it be serious? Should it be professional? Should it be flippant?

That’s a question only your market can answer.

What does your market want?

Step #5: Write a bio description that resonates with your market

Now that you understand your market – from steps 1-3 – you can write a bio that resonates with that market’s desires and addresses that market’s objections.

We’ve already touched on this a few times within the article, so rather than beat a dead horse, I’ll show you a few more examples of real estate agent bios that do a wonderful job of keeping their market in mind:

(Image Source)

“Aaron Kirman, President of the International Estates Division of Pacific Union International is one of the leading real estate agents in the USA and has repeatedly been named Top Agent in Los Angeles. With over $4.5 Billion in sales, Kirman represents the finest estates across the globe and was ranked #5 in the U.S by the Wall Street Journal. He has an extensive client base featuring those who seek the luxury lifestyle including heads of industry, celebrities, royalty, major lending institutions, and foreign investors.

As a prominent figure in the luxury real estate market, Aaron has received International acclaim for record-setting sales across Los Angeles. Aaron has crafted his career from representing the most prominent Architectural and Luxury Estate communities across the globe as well as representing the most exclusive residences owned by some of the world’s most rich and famous…”

Here is a fantastic bio addressing her market (albeit a very different market than Aaron’s); here’s part of Shemeika Fox’s bio…

“Shemeika Fox: Realtor/Owner Exceptional Service… All of the Time!

With a fresh and unique approach to real estate, Shemeika is incorporating 21st-century digital marketing strategies, used by fortune 500 companies, to enhance the real estate experience for her buyers and sellers alike. She’s a social media marketing guru, constantly showing up where buyers and sellers are, educating them with her amazing video content. “The market is forever changing and I want to make sure that I am ahead of the change, always evolving, using cutting edge techniques, and constantly being a student of my craft.”

Shemeika works with sellers, buyers, and investors and is known for her quality service and stellar reputation, ensuring great experiences for every client she represents. For sellers, Shemeika spends thousands of marketing dollars to showcase her clients’ homes properly. “I don’t just put your home on the MLS and hope that it sells…I can create the sale through my own digital marketing!” With professional photographers, stagers, videographers, virtual tours, single property websites, and intricate advertising techniques, Shemeika prides herself at getting her sellers multiple offers at top dollar, usually resulting in less time on the market than her competition. Her social media presence reaches tens of thousands of Santa Cruz County locals and beyond every single week.

As for buyers, being a CMNE (Certified Master Negotiating Expert) plays a huge role in how Shemeika Fox goes to bat for her buyers. She writes her contracts with the expectation of getting the absolute best price with the best terms. She educates her buyers, helping them through every phase of the transaction, making sure that they have the proper budget, adequate financing, understanding each aspect of the payment and loan, and how to look for the best property to suit their needs. With earning her clients’ trust and respect, Shemeika continuously builds her real estate career on referrals and repeat business. “It’s about finding a REALTOR you trust to manage and/or secure your largest asset.”

Step #6: Get feedback from people within your market

Wondering if your bio is as good as it could be?

Well, the only people who’ll have the answer to that question are your market. So get out there and ask some of them (ideally, people you trust will be honest with you) what they think.

Does it resonate with them? What objections might they still have after reading it? What would keep them from calling you after reading it? Was it inspiring enough? Did it speak to their desires and the things they would want to get from working with a real estate agent?

Don’t spend forever on this step, though. Get your bio as well as possible, set a deadline, and hit the publish button.

One thing is for sure: your bio won’t do any good sitting in a Windows Doc somewhere.

FREE Real Estate Bio Template

Hi, I’m [name], and I work with [your target audience] in [markets you serve] who [what your target audience typically wants or needs].

I’ve been a Real Estate Agent for [number] years and have helped over [number] families to date.

One of the best compliments I’ve ever received from a client was: [“amazing testimonial goes here”].

I love helping members of my community to [describe the results that you’ve helped clients get]. It’s what makes me jump out of bed each morning!

If you’re looking for a Real Estate Agent who [describes what your target audience typically seeks], then I’d love to work with you!

I’ve [list 2-3 of your most impressive credentials].

When I’m not helping people, I can be found [list 2-3 hobbies or passions such as volunteer work].

If you’d like to learn more about how we can work together, please call or text me anytime! .

It would be an honor to work with you!

Conclusion

What your real estate agent bio says, how it says it, and who it’s crafted to speak to are all very important.

This is why getting it right the first time is so important.

How do you do it?

By knowing your market and by speaking directly to them.

You can use the above steps to write a real estate agent bio that resonates with your specific market – addresses their specific objections, and speaks to their specific desires.

Once you do, your ideal market won’t have any choice but to work with you… because you’re the perfect fit. For more resources and real estate marketing materials, click on the link!
September 29, 2023
25 Best Books For Real Estate Agents to Read in 2025
With the advent of self-publishing, there’s no shortage of books about real estate on Amazon and other platforms.

It’s not a problem of books to read… but what are the best books for real estate agents to read? That is, which books are worth your time?

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That’s why we’ve compiled the best books for real estate agents on the market here. Bookmark this post and work your way through each. We guarantee you won’t regret it!
Table of Contents
Best Books for Real Estate Agents: Business

This first set of books are all about helping you become a better, more successful business owner. You might have been bit by the entrepreneur bug when you were young, but that instinct still needs to be nurtured if it’s going to reach its full potential.

1. Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins

Amazon Description: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

Review: “A well-written synopsis of 11 “great” companies and some of their similar characteristics, this is a fun, quick read that is great in terms of party trivia and information… but it’s tougher to judge if you’re looking for more of a business how-to. Partially, it has aged poorly — many of the companies selected have since had meltdowns of epic proportions (for example: Fannie Mae, Circuit City), and the “how to” part of the book feels generalized and far more subjective than the methodology/selection criteria would have you believe. Still, you’ll learn quite a few fun facts about how some of these business started and/or converted to become the giants they are today.”

About The Author: Jim Collins is a student and teacher of what makes great companies tick, and a Socratic advisor to leaders in the business and social sectors. Having invested more than a quarter century in rigorous research, he has authored or coauthored a series of books that have sold in total more than 10 million copies worldwide.

2. Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Amazon Description: START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.

Review: “The book includes stories of many different companies. Some were successful, and others were not. The successful ones were led by individuals who strongly believed in something (they had a Why), which was the business’s guiding principle. The unsuccessful companies may have started out doing well, but when they lost their focus on their Why, or if the person who had that vision left the organization, the business started to falter.”

About The Author: Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why.

3. The Million Dollar Real Estate Team by Chris Watters with Bradley Pounds

Amazon Description: Ever feel like you can’t jump off the real estate merry-go-round of listing appointments, property showings and one transactional fire after another? Do you want to build a team that can operate without your day-to-day involvement, but don’t know where to begin? If you’re like thousands of other successful agents, you probably feel like you’re producing as much as you can as a sole operator, but moving from ‘Captain Everything’ to an ownership mentality sounds too daunting. Contained in this book is a step-by-step business plan with simple, unambiguous directions on which steps to take and in what order. Learn from Chris Watters and Bradley Pounds how they scaled their business at a breakneck pace and earned a profit of over $1 million in just three years.

Review: “This is one of the best books I’ve read to date that gives specific examples and just doesn’t live in the clouds and talk about subjects. It is well laid out, gets into the dirt, and gives a step by step guide on how to form a strong real estate team. Quite honestly the support items mentioned to download from the website are lacking but the information in the actual book is top notch! I highly recommend this book to not only the agent looking to form a team but also the other leaders of top teams as there are plenty of nuggets. I’ve listened to it via audible and use the book as a reference guide to look back at highlights made. Great work Chris, Bradley, and team!”

About The Author: Mr. Watters holds multiple advisory roles in technology and real estate investment companies. His personal goal is helping to create positive and lasting change to enhance the consumer experience. Watters is a graduate of Texas State University where he studied Business Administration in Finance.

4. Your First 365 Days in Real Estate: How to build a successful real estate business (starting with nothing) by Shelley Zavitz

Amazon Description: The first 365 days of working in real estate can be one of the most tumultuous times in your career – full of hard lessons, heart breaks and hard work. Just because you have a license, doesn’t mean you have a business. But if you get the important stuff right, a great future is yours for the taking. This honest, eye-opening and completely practical insider’s guide shows you how to get where you want to be – even if you’re starting from nothing.

Review: “As a new agent it answered a lot of my questions and provided me with a foundation to build on with some templates that has helped me create a plan of action and organize my daily and monthly task which resulted in being more productive. This book has given me the confidence that I too can achieve my goals with the right tools in my hands! Awesome read – Highly Recommend!”

About The Author: Shelley Zavitz is a successful real estate agent working in Portland, Oregon. With an award-winning background in commercial copywriting and brand building (including working for Virgin Radio), Shelley started relatively late in real estate. But by applying her extensive branding experience – as well as learning the ropes the hard way – she has become a dramatic success story.

5. The Millionaire Real Estate Agent by Gary Keller with Dave Jenks and Jay Papasan

Amazon Description: Gary Keller knows the beauty of a simple path to a spectacular goal! Whether you are just getting started or a veteran in the business,The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life.

Review: “This is one the most imperative books for a realtor and I’ve purchased many throughout my own real estate career. I gift them to anyone I come across that’s considering becoming a realtor or is a new agent because it helps set the groundwork for your business. Becoming an agent that produces at a high level can be intimidating but the MREA book is a roadmap to guide you to a successful real estate business. Buy it and read it many times over!”

About The Author: Gary Keller is the founder and chairman of the board of Keller Williams Realty International, the largest privately held real estate agency in the United States. It is also one of the fastest-growing agencies in the United States, with more than 30,000 agents.

6. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

Amazon Description: Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

Review: “As I read through the book, Gerber pointed out things about how most small business owners are “technicians” turned business owners; the problem, we may be skilled in what we do, but now we take on multiple jobs that we do NOT know how to do. The problem continues as we immerse ourselves in the “technician” work, but never actually work ON the business, so many aspects of the business suffer (sales, marketing, finances, operations) or just plain don’t exist.”

About The Author: Michael E. Gerber is a true legend of entrepreneurship. The editors of INC magazine called him “The World’s #1 Small Business Guru.” He is Co-founder and Chairman of the Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy. The Gerber Companies transforms the way small business owners grow their enterprises and has evolved into an empire over its history of nearly three decades.

7. SOLD: Every Real Estate Agent’s Guide to Building a Profitable Business by David M. Greene

Amazon Description: Real estate sales can be a lucrative and flexible way to earn a great living―but it’s not as straightforward as a W-2 job. Most agents lack the necessary mentorship, guidance, and training to succeed in the competitive and independent world of real estate.

SOLD provides a much-needed look at how successful real estate agents build their business, close deals, and generate commissions. Bestselling author and expert real estate agent David Greene shares everything he wishes someone had shared with him―including the exact processes he used to become rookie of the year and top agent in his office.

Review: “I thought this was a great book to read for a new agent or a seasoned agent who is looking to get back to the basics of the business. It’s well structured and provides a clear plan for you to use as well as a realistic understanding of real estate business to get you started in the real estate industry as an agent.”

About The Author: David Greene is a former police officer and a real estate investor with more than nine years of experience. He has bought, rehabbed, and managed over 35 single-family rental properties, owns shares in three large multifamily apartment complexes, shares in note funds, and is a top-producing real estate agent on the Keller Williams East County team. A nationally recognized authority on real estate, David is the co-host of the BiggerPockets Podcast and has been featured on CNN, Forbes, and HGTV. He is the author of two bestselling books—Long-Distance Real Estate Investing and Buy, Rehab, Rent, Refinance, Repeat (BRRRR)—which have sold more than 160,000 copies. David loves basketball, Batman, being an uncle, and helping people achieve total financial independence through real estate. He currently lives in Northern California.

8. The Book of YES: The Ultimate Real Estate Agent Conversation Guide by Kevin Ward

Amazon Description: In The Book of YES, you will find the most powerful scripts in the real estate industry today.If you’re tired of the same old sales scripts or if you’ve done away with them all together, I know how you feel because I’ve been there.I was tired of seeing the same B.S.(bad sales) approaches and I wanted something that felt more natural for me.So I started creating my own scripts, for the simple reason that I hated being told, “No.” For me nothing was worse than that feeling of rejection. I was determined to figure out the perfect thing to say in every situation, and how to say it in a way that would cause sellers and buyers to want to say “Yes!” to me every time. This book is the result of that quest.

Review: “Incredibly insightful on the psychology behind the conversations to have with not only prospects but everyone in your day to day lives. Going to live, breathe, sleep this book until it’s embedded in my DNA. I can’t thank yon enough for bringing this book to the public. Easy Read. Amazing scripts already all thought out for you to just start putting it to work. The book teaches you not only what to say, but HOW to say.”

About The Author: Kevin is known internationally for his high-powered yet practical, real-world strategies and for his ability to make skills and scripts simple and learnable for agents at every level.

Kevin’s ultimate goal for my writing and trainings, is not only to provide the highest quality training, but also to create a community of real estate professionals who are committed to a “No-BS approach” to real estate, and to getting “more YES’s and more successes in their business…AND IN THEIR LIFE.

9. Your First Year in Real Estate, 2nd Ed.: Making the Transition from Total Novice to Successful Professional by Dirk Zeller

Amazon Description: Welcome to the world of real estate sales, and the start of an exciting new career! Your destiny is now in your hands. Along with endless opportunities, flexible hours, and the freedom to chart your own path, you also have the potential to earn fabulous amounts of money. All you need for total success is preparation. Revised and expanded, Your First Year in Real Estate contains the essential knowledge you need to start off right in today’s vastly changed real estate market, avoid common first-year missteps, and get the inside edge that will take you to the top.

Review: “This book offers a solid, step-by-step plan to get a new agent off on the right footing in their new career. With so many educational demands and the lure of social media marketing, it can be easy to “take your eye off the ball”. Dirk Zeller helps keep the focus on the prize while acknowledging the place for all the bells and whistles. Highly recommended for my fellow new agents.”

About The Author: Dirk Zeller has been a Real Estate Agent, Investor, Coach and Speaker for more than 20 years. He is one of the most published Authors with over 500 articles published to his credit, along with six books; all of which have hit industry best seller lists. Three of his books are for the famous Dummies® series.

Best Books for Real Estate Agents: Vision & Mindset

Before you can build a great business, you’ve got to be able to see what that looks like in your mind’s eye — you’ve got to cast vision, forge a rock-solid mindset, and keep going when the going gets tough (and it always gets tough). These books will help you with that.

10. Think and Grow Rich by Napoleon Hill

Amazon Description: Now you can quickly and effectively study and put into practice the greatest personal development program of all time. In only ten minutes a day, you can begin to implement the success principles that have made more millionaires and top influencers than any other achievement philosophy.

Fame? Fortune? Impactful service? More meaningful relationships? You can have anything that you want in life when you discover the secret contained in Napoleon Hill’s Think and Grow Rich.

Review: “Great Book – the workbook compliments it nicely and motivates you to really put effort into doing exercises Hill recommends in book. Timeless , most popular book in prosperity and tool for business minds alike. Recommended ! Do work exactly as laid out for results reading alone without action (definiteness of purpose/ specific desire or goal coupled with faith ) faith without works is dead.”

About The Author: Napoleon Hill was born in Wise County, Virginia. He began his writing career at age 13 as a “mountain reporter” for small town newspapers and went on to become America’s most beloved motivational author. His work stands as a monument to individual achievement and is the cornerstone of modern motivation. His most famous work, Think and Grow Rich, is one of the best-selling books of all time. Hill established the Foundation as a nonprofit educational institution whose mission is to perpetuate his philosophy of leadership, self-motivation, and individual achievement.

11. Grit: The Power of Passion & Perseverance by Angela Duckworth

Amazon Description: In this instant New York Times bestseller, pioneering psychologist Angela Duckworth shows anyone striving to succeed—be it parents, students, educators, athletes, or business people—that the secret to outstanding achievement is not talent but a special blend of passion and persistence she calls “grit.”

Drawing on her own powerful story as the daughter of a scientist who frequently noted her lack of “genius,” Duckworth, now a celebrated researcher and professor, describes her early eye-opening stints in teaching, business consulting, and neuroscience, which led to the hypothesis that what really drives success is not “genius” but a unique combination of passion and long-term perseverance.

Review: “Empowering…Angela Duckworth compels attention with her idea that regular individuals who exercise self-control and perseverance can reach as high as those who are naturally talented—that your mindset is as important as your mind.”

About The Author: Dr Angela Duckworth is a 2013 MacArthur Fellow and an associate professor of psychology at the University of Pennsylvania. She is an expert in non-IQ competencies, including grit and self-control. A highly sought-after international speaker, her TED talk on grit has been viewed by over 10 million people.

12. The Miracle Morning for Real Estate Agents by Hal Elrod, Michael J. Maher, Michael Reese, and Jay Kinder, with Honoree Corder

Amazon Description: If you liked The Miracle Morning or (7L) The Seven Levels of Communication: Go from Relationships to Referrals, you’ll love The Miracle Morning for Real Estate Agents! As in (7L), we have the opportunity to tell a tale about Rick Masters and Michelle Phillips. Rather than merely telling you the strategies, concepts, and tactics to implement a morning ritual full of the best practices of high achievers, we can also show you, through Rick and Michelle’s challenges, choices, and achievements, how to make the ultimate morning ritual part of your daily routine. We’re excited for you to read and implement the strategies, using Rick and Michelle’s story as a guide. For those who go to work every day knowing your family relies on a commission – relies on you to sell something – this book is for you. We wrote this for you.

Review: “I am not a big reader, but this book has already yielded me results as a realtor. It has given me consistency and I’m always looking forward to the next steps. SAVERS is definitely a game changer.”

About The Author: HAL ELROD is the #1 Bestselling Author of what is widely considered to be one of the most life-changing books ever written, “The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life… (Before 8AM).” After being hit head on by a drunk driver and found dead at the scene at age 20, Hal woke from a coma to the news that he would never walk again. He defied the odds and eventually ran a 52-mile ultra-marathon, is now an international Keynote Speaker, Success Coach, and host of a #1 ranked podcast on iTunes, called “Achieve Your Goals with Hal Elrod.”

13. Influence: The Psychology of Persuasion by Robert B. Cialdini

Amazon Description: The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

Review: “Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other.”

About The Author: Harvard Business Review lists Dr. Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” Influence has been listed on the “New York Times Business Best Seller List.” Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

14. The Honest Real Estate Agent: A Training Guide for a Successful First Year and Beyond as a Real Estate Agent by Mario Jannatpour

Amazon Description: Brand New Third Edition! This book is for brand new Agents and experienced Agents looking to jump start their business. It’s not a book for everyone. The book is for Honest Real Estate Agents who care about their customers, work hard and want to make a difference in helping other people. One of the drawbacks of most real estate schools is they teach you only how to pass the real estate exam. They don’t teach you how to succeed as a Real Estate Agent once you get your license. This is the book for you because it will help you hit the ground running once you get your license. In the past five years thousands of new Agents have bought this book as they embark on their career in real estate.

Review: “This was the first book I read on my realtor journey. I’m so glad someone recommended it to me and I’ve shared it with many others. Great book that defines those first steps you must take. It gave me definition when I didn’t know what to do next. The book is very clear and filled with practical steps that walk you through the beginning stages of your new business. This book should be what they use at the school to get your licence. Quit making people learn stuff that has NO practical relationship to this business. No wonder why so many people fail at this.”

About The Author: A career salesperson, Mario Jannatpour is the founder of “CARE” Coaching. (Competitive Advantage Real Estate), a Realtor with RE/MAX Alliance in Colorado and the author of the top selling book “The Honest Real Estate Agent.” “CARE” Coaching focuses exclusively on maximizing revenue for their clients and building a long-term sustainable real estate business. Combining his own sales training, his interviews with many top Agents and Trainers in the real estate industry and over 30 years sales experience Mario Jannatpour has insights into the trends within the real estate industry. Mario has synthesized his findings on how to effectively build, grow and maintain a profitable business for Real Estate Agents in a way where they believe in themselves, enjoy their work, love their career and enjoy living a balanced life.

15. Shift: How Top Real Estate Agents Tackle Tough Times by Gary Keller

Amazon Description: Markets shift and so can you. Sometimes you’ll shift in response to a falling market and other times you’ll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and ultimately, your results. You can get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. Put your business into another gear – shift!

Review: “I am a realtor and this book should be in every agent’s book collection, especially with the shifting market we currently find ourselves in.”

About The Author: Gary Keller is the founder and chairman of the board of Keller Williams Realty International, the largest privately held real estate agency in the United States. It is also one of the fastest-growing agencies in the United States, with more than 30,000 agents.

16. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

Amazon Description: While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.

Review: “Going through my own struggle to fulfill my dreams, I just picked up the book and read it. And as the author says hard things are hard, because there are no easy answers or recipes. It is an easy read, though can get boring in places, especially given it is also a management book. However, the author’s stewardship Opsware is fascinating, its ups and downs, re-inventing itself, fighting and eventually selling it.”

About The Author: Ben Horowitz is the cofounder and general partner of Andreessen Horowitz, a Silicon Valley-based venture capital firm that invests in entrepreneurs building the next generation of leading technology companies. The firm’s investments include Airbnb, GitHub, Facebook, Pinterest, and Twitter. Previously, he was cofounder and CEO of Opsware, formerly Loudcloud, which was acquired by Hewlett-Packard for $1.6 billion in 2007. Horowitz writes about his experiences and insights from his career as a computer science student, software engineer, cofounder, CEO, and investor in a blog that is read by nearly 10 million people. He has also been featured in the Wall Street Journal, the New York Times, the New Yorker, Fortune, the Economist, and Bloomberg Businessweek, among others. Horowitz lives in the San Francisco Bay Area with his wife Felicia.

17. The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen Covey

Amazon Description: In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity–principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.

Review: “There are many self-help or improvement guides out there. The simple writing and everyday examples really struck a chord with me.”

About The Author: Stephen Richards Covey was an American educator, author, businessman, and keynote speaker. His most popular book is The 7 Habits of Highly Effective People.

Best Books for Real Estate Agents: Strategy & Execution

Sales, negotiations, marketing, hiring, firing, finding clients, getting referrals — those are just a few of the things you have to do as a real estate agent. These are some of our favorite books for improving your day-to-day executions.

18. Start With “No” by Jim Camp

Amazon Description: For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal.

Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions. It teaches you how to ignore the siren call of the final result, which you can’t really control, and how to focus instead on the activities and behavior that you can and must control in order to successfully negotiate with the pros.

Review: “I discovered Jim Camp’s book while reading Chris Voss’ “Never Split the Difference.” Voss cited “Start with No,” so I decided to read it, too. Although I walked away with more actionable steps from Voss’ work, I enjoyed Camp’s book a lot, since it gave a good summary of many important negotiation techniques. Jim Camp, too, is a good story teller, so his book is a quick read.”

About The Author: Jim Camp has coached people through thousands of negotiations at more than 150 companies, including Motorola, Texas Instruments, Merrill Lynch, IBM, and Prudential Insurance, as well as many other smaller companies in a wide range of industries. He has lectured at graduate business schools in the United States and has been a featured speaker at Inc. magazine’s “Growing the Company” conferences. Jim founded the Camp Negotiation Institute in 2010.

19. Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss

Amazon Description: After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles―counterintuitive tactics and strategies―you too can use to become more persuasive in both your professional and personal life.

Review: “This is a phenomenal book, written by an author who spent the majority of his 24 years career as the lead international kidnapping negotiator for the FBI and its hostage negotiation representative for the National Security Council’s Hostage Working Group. Apart from trained by the bureau, he was also trained in Scotland Yard and Harvard Law School.”

About The Author: A 24 year veteran of the FBI, Chris Voss is one of the preeminent practitioners and professors of negotiating skills in the world. He is the founder and principal of The Black Swan Group, a consulting firm that provides training and advises Fortune 500 companies through complex negotiations. Voss has taught for many business schools, including the University of Southern California’s Marshall School of Business, Georgetown University’s McDonough School of Business, Harvard University, MIT’s Sloan School of Management, and Northwestern University’s Kellogg School of Management, among others.

20. Cold Calling Techniques (That Really Work) by Stephan Schiffman

Amazon Description: Follow the advice of Stephan Schiffman—America’s #1 Corproate Sales Trainer—and take your career to the next level. This special anniversary edition of his perennial bestseller, Cold Calling Techniques (That Really Work!), provides you with all of the right tools for turning prospects into meetings, and meetings into big sales.

This easy-to-follow guide helps you beat today’s cold calling obstacles, such as voice mail, cell phones, and e-mail. Schiffman’s professional experience and corporate wisdom guarantee your future success. The anniversary edition of Cold Calling Techniques packs in plenty of potential leads to help you hunt down more business.

Review: “I’m new to sales and purchased this book to introduce myself to the art of cold calling. I’m currently reading just about anything I can get my hands on but I enjoy Schiffman’s material because it is simple, clear and to the point. Along with that, Schiffman has a simple approach to sales that echoes my own personal values about honesty and integrity. This book focuses heavily on how to have conversations during the calls and less on how to prepare for the call outside of having a workable script.”

About The Author: Stephan Schiffman has trained more than 500,000 salespeople at such firms as AT&T Information Systems, Chemical Bank, Manufacturer’s Hanover Trust, Motorola, and U.S. Health Care. Schiffman is president of D.E.I Management Group and the author of such bestselling books as Cold Calling Techniques (That Really Work!) and Closing Techniques (That Really Work!).

21. How to Win Friends & Influence People by Dale Carnegie

Amazon Description: You can go after the job you want—and get it!

You can take the job you have—and improve it!

You can take any situation—and make it work for you!

Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:

-Six ways to make people like you

-Twelve ways to win people to your way of thinking

-Nine ways to change people without arousing resentment

And much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!

Review: “The Dale Carnegie approach is a system of timeless principals, if applied correctly; are sure to make you the master of your social life. These principals are passed to you in the shape of short stories that depict experiences of various successful people who’ve applied them throughout their lifetimes. You’ll find mention of the likes of Abraham Lincoln, Teddy Roosevelt. And both Charles Schwab and Dickens. You cannot go wrong, reading this masterpiece.”

About The Author: Dale Carnegie (1888–1955) described himself as a “simple country boy” from Missouri but was also a pioneer of the self-improvement genre. Since the 1936 publication of his first book, How to Win Friends and Influence People, he has touched millions of readers and his classic works continue to impact lives to this day.

22. Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed (5 Minute Success) by Karen Briscoe

Amazon Description: Investing your first 5 minutes a day reading and sharpening your skills can put you on the fast track to success in your life and business. Many masters and experts have shared their wisdom through words. Learning from these experienced leaders by reading their words is how you, too, can achieve personal and professional transformation. Success is achieved by getting into action immediately and applying the principles learned. Applied knowledge leads to success.

Review: “I only keep books I reference frequently on my office shelf and this is one of them! Although written from a real estate perspective, which is not my business, it provides great success tips for sales people, integrity and prioritizing what is in important. I have picked up several great tips including what to in unusual situations to maintain my customer, taking the high road and relationship building. The format of a “thought a day” is easy reading and “stickable!” I would recommend this book to any sales person of any field, customer service personnel, and of course those in real estate. I am using several tips I received from reading this book that have added positive interactions to my business.”

About The Author: Karen Briscoe is the creator of the 5 Minute Success concepts and host of 5 Minute Success The Podcast – which has an amazing array of guests who achieve success at a high level in business and life. She regularly speaks on the national and local level on the best of 5 Minute Success and Flip Time / Love Life. She has completed the John Maxwell Team Certification Program for Coaching, Speaking, and Training.

23. Exactly What to Say: For Real Estate Agents by Phil Jones

Amazon Description: The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey.

Therein the opportunity lies.

In Exactly What To Say for Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you.

Review: “Exactly What To Say for Real Estate Agents is short, to the point, and cuts out a lot of the noise from other coaching and training. A sales professional must know how to communicate with modern consumers.”

About The Author: Phil M. Jones is a serial entrepreneur, business growth expert and the best-selling author of Exactly What To Say, Exactly How To Sell, and Exactly Where To Start. He had his first business at just 14 years of age and is the youngest recipient of the “British Excellence in Sales and Marketing” award.

24. The Million Dollar Listing Social Media: The Ultimate Social Media Marketing Guide for Real Estate Professionals! by Sebastian Acosta

Amazon Description: Discover the techniques that will make your real estate business grow exponentially. This easy to comprehend guide will teach how to navigate the roadmap of Social Media platforms like Instagram, Facebook, Reddit, Pinterest, Twitter, YouTube, Snapchat and many more. An easy to comprehend manual that will guide you from beginning to end on what has to be done to succeed in today’s digital marketing arena. Anyone in the real estate arena field including but not limited to Realtors, appraisers, investors, developers, general contractors, landscape artists, interior designers, stagers, 3D artists, architects & even engineers can take advantage of these valuable lessons. Whether you have advanced knowledge on social media or little or no knowledge in this field, rest assured, there will be something in here that will apply to your business and help you grow.

Review: “Amazing Read!!! I actually met the author years ago in Miami on a real estate assignment, and I know very well he is the real deal. He is one of the top top tier players in Luxury Real Estate in Miami with Engel and Volkers (an international real estate company), and has held that spot for many years now. This book is fantastic. I have worked full time in real estate for about 15 years, and I have good handle on social media. I thought I did anyway. This book has really opened my eyes to so many different angles of the social media space for real estate marketing!! So glad I purchased, and I highly suggest this book to anyone regardless of if you are in the RE field or not. Its must know info!!!!! This book is sure to be a best seller!!!”

About The Author: Sebastian Acosta is a highly respected real estate agent, social media marketing expert, speaker, investor and business book author in the real estate arena. He has mastered this business thanks to hard work, strong ethics and full dedication to his profession. Book author of “Make Millions with Foreclosures and Short Sales” (2008). As an agent and investor he bought and sold 300 properties since 2012. Mr. Acosta has built a network of 1 Million followers on Instagram in multiple pages. Recently bought a building in Florida for 1.1 Million in June 2016 and flipped it for 1.8 Million in Sept 2017 thanks to his digital marketing techniques. Thanks to Twitter he was instrumental in the sale of a $12.5 million mansion to a Miami Heat All Star basketball player. The author enjoys art, traveling, water sports, boating, hiking, dancing, writing & reading. He is also involved in many charitable organizations with special dedication to saving children, animals and marine life around the world.

25. The Ultimate Sales Machine by Chet Holmes

Amazon Description: Every single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007, legendary sales expert Chet Holmes gave us the key to do just that. All you need is to focus on twelve key areas of improvement—and practice them over and over with pigheaded discipline.

Now, a decade later, Chet’s daughter Amanda Holmes breathes new life into her father’s classic advice. With updated language to match our ever-changing times and over 50 new pages of content, The Ultimate Sales Machine will help any modern reader transform their organization into a high-performing, moneymaking force.

Review: “Reading Chet Holmes’s book can turn your business into a high-performing, massively profitable, superior money-making force in whatever field or market you compete in. . . . It’s essential reading for anyone craving business greatness and prosperity.”

About The Author: Chet Holmes worked with over sixty of the Fortune 500 companies as America’s top marketing executive, trainer, strategic consultant, and motivation expert. His client list included American Express, Wells Fargo, Morgan Stanley, Pac Bell, Estee Lauder, Thomson International, Merrill Lynch, Citibank, Xerox, among many others.

Today his legacy continues with his daughter, Amanda Holmes, leading the Chet Holmes International team as Chairman of the Board at CHI. With her new innovations, she has carried on Chet’s legacy for the last decade, doubling their clients across divisions for multiple years in a row.

Final Thoughts

It’s been said that leaders are readers.

So are great business owners, entrepreneurs, innovators… and real estate agents. Reading is the cheapest and easiest way to access information from other experts who’ve been there and done that.

Make the above your reading list… and you’ll be well on your way to the top of the pack.
December 1, 2022
The Importance of Excellent Real Estate Agent Bios + 9 Examples
Featured Resource: Free Agent Bio Templates
Download for Free

Ready to learn how to write a killer real estate agent bio?

You’re lucky because we are going over the steps from start to finish.

A well-crafted and compelling agent profile can be an invaluable asset when it comes time for clients or potential buyers to research their next property investment.

Write with energy and creativity!

Why Should You Perfect Your Real Estate Agent Bio?

Anyone looking to buy or sell their house wants to know they will work with a real estate agent they can trust.

They want to know that the agent they choose has their best interest in mind, will negotiate the best price possible, understands their market, and has a healthy track record of buying and selling homes.

Without that – without trust – the prospect will never work with you.

And since 70% of buyers and 75% of sellers find their real estate agent by searching the web, it makes sense that your real estate agent bio is vital to growing your business and converting website leads into clients.

Your real estate agent bio is where website visitors go to decide if they will work with you.

Seem like a tall order?

Well, it is.

But crafting a real estate agent bio that builds trust and credibility and resonates with your target market isn’t as tricky. It’s just six steps.

Here are those steps – each with pertinent examples to illustrate my point.
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How to Write a Winning Real Estate Agent Bio with Examples

Step #1: Understand your market

This might upset you…

But one of the worst things you can do with your real estate agent bio is to copy and paste one of those short personal bio samples online with your name and data plugged into the blanks.

The problem is that every market is different. Your market is different from the market that that free template you found online was created for. You need to create a bio (pic and copy) that resonates with your market, not someone else’s.

And who knows your market better than, well, you?

To get a better understanding of what I mean, read through this bio from Irene Dazzan-Palmer:

“For nearly 30 years, Irene Dazzan-Palmer has been hailed as ‘the queen of coastal real estate.’ A consistent top producer in Coldwell Banker’s Malibu Colony office and an Estates Director for Coldwell Banker Previews International, she has amassed nearly $2 billion in career sales and a history of selling some of the nation’s most significant coastal homes alongside her partner and son, Sandro Dazzan.

These achievements have helped Irene earn a prestigious membership in the Society of Excellence, Coldwell Banker’s highest honor for the top 1% real estate agents nationwide. Irene’s record listings and sales have been the subject of international attention over the last three decades and span from Forbes and the Wall Street Journal to the Los Angeles Times.

She has also been widely recognized in the media as a luxury real estate authority, appearing in national television broadcasts such as NBC’s ‘Today Show’ and prestigious publications like Los Angeles magazine.”

Irene has a niché, and she knows what it is. She isn’t afraid to exclude people uninterested in her niché. By doing so, she speaks directly to her market and resonates with those interested in high-ticket coastal homes.

So how do you write an amazing bio?

Don’t be a generalist.

Find your niché and represent it with confidence in your real estate bio. Here is another example of an agent who understands her market: Leslie Woods.

(Image Source)

“Representing Mid-Peninsula homeowners and future homeowners, Leslie is committed to listening to her clients’ needs and utilizing her keen negotiating skills to ensure a successful transaction.

Raised on the Peninsula, Leslie understands the numerous intangible benefits of living in Silicon Valley, with its unmatched weather, culture, and diversity. Leslie graduated from Cal Poly San Luis Obispo with a Bachelor of Science degree in Food Science and Nutrition and subsequently returned to the Bay Area to excel in pharmaceutical sales with Wyeth Laboratories for over ten years. She joined the Real Estate profession as her three children approached their middle school and high school years.

In the past eight years, Leslie has become an esteemed realtor, highly regarded by her clients and professionals in the field. A current Menlo Park resident, she is well-connected and actively involved in the community. Her contacts and life-long residency leverage her enthusiasm and expertise, enhancing her client dedication.

Leslie showcases her homes on her website and utilizes a team of professional service providers to assist with her clients’ buying and selling needs, including stagers, painters, designers, handymen, and inspectors. She is communicative, thorough, and detail-oriented — and she’ll be alongside you every step of the way.”

Speaking to the middle- to high-class homebuyers, Leslie puts herself in the marketing pit of “representing Mid-Peninsula.” Not a wrong move since that is the exact market she operates in.

The point is, that you want to speak directly to your market. Here’s a list of questions to get you thinking about who your market is (Hint: it’s not necessarily the same as other real estate agents in your area):
- Do you serve first-time homebuyers or people who’ve bought several homes before?
- Do you prefer working with buyers or sellers?
- What price point do you want to target?
- What market area do you want to focus on selling homes in?
- Is your market primarily liberal or conservative?
- How old are the people in your market, generally speaking?
- Do you serve males or females or both?
You don’t necessarily have to answer all these questions about your market, but the better you understand the people you’re serving, the more your new real estate agent bio will resonate with them.

This leads us to step 2…

Step #2: Make a list of your market’s primary objections

One of the best ways to get your new real estate agent bio converting website visitors (or at least getting them to call you on the phone) is to make sure your bio addresses all the big objections they have swimming around in their heads.

What are they worried about with buying or selling a home? What concerns do they have about choosing a real estate agent? What might they be worried about when considering working with you?

The answer to those questions should be addressed in your bio.

Ease their fears and explain why you’re the perfect person to help them through their specific challenges.

(Again, you can only answer the above questions if you understand your market well)

For instance, many buyers and sellers have one objection: how well you – the real estate agent – know the area. How familiar are you with the market, and are you the best expert for their needs?

Here’s how Elizabeth Putnam addresses that objection in her bio…

“As an Asheville native, I witnessed its great transformation – from a boarded up and desolate downtown into a bustling metropolitan city that retains its small-town feel.
My intimate knowledge of this region, and my experiences of having lived here all of my life, give me enthusiasm and a desire to make my home, your home. Truly, I love Western North Carolina and I love my job!”

Another common objection from home buyers and sellers is regarding how much experience the real estate agent has or doesn’t have.

Consider how Cyndie Gawain addresses this objection in her bio:

“Cyndie Gawain is a dream catcher. She helps new friends catch their dreams of buying and selling a wonderful home. A resident of Dallas for more than 30 years, she has lived and worked in many areas in Dallas-Fort Worth.

Her business is based on more than 80 percent of referrals from satisfied clients. Most important to Gawain is providing the most excellent service to buyers and sellers in order to earn their trust, referrals, and repeat business.

Gawain has sold homes in all price ranges from starter homes and high-dollar estate properties to uptown condominiums, ranch properties, and investment properties.

Clients appreciate her flexibility, low-pressure sales, patience, ability to listen and hear what a client wants, negotiation and analytic skills, and her ability to accurately price and market a home.”

While many of the objections from different real estate markets overlap, your market’s buyers and sellers might have concerns unique to your area.

Whatever the case, list all the significant objections your market will have. Use the 80% rule. If 80% of your market has the objection, then diffuse it in your bio.

Step #3: Make a list of your market’s primary desires

So how do new real estate agents get leads?

They paint the picture that their audience is picturing.

Every home buyer and seller has an image of what they want their agent experience to be like.

They likely want it to be a smooth experience, one where the agent negotiates vigorously on their behalf and one where they walk away with more money in their pocket (or the keys to their dream home without breaking the bank).

It’s not enough to understand your market’s fears. You also need to understand your market’s deepest desires.

Answer this question: What does your market hope to get from working with a real estate agent?

What are the most important things to them?

Once you answer that question, you can make your bio resonate with your market by stroking their desires within the copy.

Consider, for instance, how Greg Noonan paints a picture for his market of what it’s like to work for him:

(Image Source)

“#1 Top-Selling Agent of La Jolla Homes Overall -and #1 La Jolla Listing Agent* Greg Noonan gives you the best chance to succeed in this complicated market with sub-communities varying widely in value.

As Coastal San Diego’s “Go-To” agent and the consistent leader with a reputation for tenaciously protecting his clients’ interests, Greg is dedicated to serving you with savvy client-focused negotiations and state-of-the-art marketing strategies joining uncompromising integrity as the hallmarks of his service.

Greg is exceptionally well-respected in La Jolla, not only for his unparalleled professional track record and high ethical standards but for being an honest, hard-working family man who does absolutely everything in his power to ensure his clients’ success and satisfaction.

Thanks to his loyal clientele, personal referrals, and repeat business form the foundation of Greg’s career. To ensure efficient, complete service for you including cutting edge technology and genuinely caring performance, Greg’s associates have been carefully selected from the very finest agents in the business to form a close-knit “family” offering seamless assistance to you for every aspect of your home purchase or sale.

Please call Greg anytime without obligation. He is ready to go to work for you today!”

Write down everything your market wants from experience with their chosen real estate agent. Again, use the 80% rule. If 80% of your market desires it, then mention it in your bio as something you provide.
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Step #4: Use a bio photo that resonates with your market

Your bio photo says a lot about who you are and what service you provide.

Let me show you an example.

Look at this bio photo from Shane Inman…

And now look at these bio photos(s) from Landon Clements (yes, she’s a real estate agent, and this is from her “About” page, right above her bio).

(Image Source)

The first picture communicates professionalism, expertise, and seriousness. The second is fun, inspiring, and at least a little dreamy.

Here’s the thing, though: both of these are perfectly fine.

There’s no cookie-cutter way to take a perfect real estate agent photo.

It’s all about what your market wants and expects.

For instance, if you’re serving first-time homebuyers, you probably want to use a friendly and approachable bio picture. But a more professional vibe might be better if you’re serving multi-millionaires.

Once you know your market and who you’re serving, you can take the perfect bio photo for your market. Should it be friendly? Should it be serious? Should it be professional? Should it be flippant?

That’s a question only your market can answer.

What does your market want?

Step #5: Write a bio description that resonates with your market

Now that you understand your market – from steps 1-3 – you can write a bio that resonates with that market’s desires and addresses that market’s objections.

We’ve already touched on this a few times within the article, so rather than beat a dead horse, I’ll show you a few more examples of real estate agent bios that do a wonderful job of keeping their market in mind:

(Image Source)

“Aaron Kirman, President of the International Estates Division of Pacific Union International is one of the leading real estate agents in the USA and has repeatedly been named Top Agent in Los Angeles. With over $4.5 Billion in sales, Kirman represents the finest estates across the globe and was ranked #5 in the U.S by the Wall Street Journal. He has an extensive client base featuring those who seek the luxury lifestyle including heads of industry, celebrities, royalty, major lending institutions, and foreign investors.

As a prominent figure in the luxury real estate market, Aaron has received International acclaim for record-setting sales across Los Angeles. Aaron has crafted his career from representing the most prominent Architectural and Luxury Estate communities across the globe as well as representing the most exclusive residences owned by some of the world’s most rich and famous…”

Here is a fantastic bio addressing her market (albeit a very different market than Aaron’s); here’s part of Shemeika Fox’s bio…

“Shemeika Fox: Realtor/Owner Exceptional Service… All of the Time!

With a fresh and unique approach to real estate, Shemeika is incorporating 21st-century digital marketing strategies, used by fortune 500 companies, to enhance the real estate experience for her buyers and sellers alike. She’s a social media marketing guru, constantly showing up where buyers and sellers are, educating them with her amazing video content. “The market is forever changing and I want to make sure that I am ahead of the change, always evolving, using cutting edge techniques, and constantly being a student of my craft.”

Shemeika works with sellers, buyers, and investors and is known for her quality service and stellar reputation, ensuring great experiences for every client she represents. For sellers, Shemeika spends thousands of marketing dollars to showcase her clients’ homes properly. “I don’t just put your home on the MLS and hope that it sells…I can create the sale through my own digital marketing!” With professional photographers, stagers, videographers, virtual tours, single property websites, and intricate advertising techniques, Shemeika prides herself at getting her sellers multiple offers at top dollar, usually resulting in less time on the market than her competition. Her social media presence reaches tens of thousands of Santa Cruz County locals and beyond every single week.

As for buyers, being a CMNE (Certified Master Negotiating Expert) plays a huge role in how Shemeika Fox goes to bat for her buyers. She writes her contracts with the expectation of getting the absolute best price with the best terms. She educates her buyers, helping them through every phase of the transaction, making sure that they have the proper budget, adequate financing, understanding each aspect of the payment and loan, and how to look for the best property to suit their needs. With earning her clients’ trust and respect, Shemeika continuously builds her real estate career on referrals and repeat business. “It’s about finding a REALTOR you trust to manage and/or secure your largest asset.”

Step #6: Get feedback from people within your market

Wondering if your bio is as good as it could be?

Well, the only people who’ll have the answer to that question are your market. So get out there and ask some of them (ideally, people you trust will be honest with you) what they think.

Does it resonate with them? What objections might they still have after reading it? What would keep them from calling you after reading it? Was it inspiring enough? Did it speak to their desires and the things they would want to get from working with a real estate agent?

Don’t spend forever on this step, though. Get your bio as well as possible, set a deadline, and hit the publish button.

One thing is for sure: your bio won’t do any good sitting in a Windows Doc somewhere.

FREE Real Estate Bio Template

Hi, I’m [name], and I work with [your target audience] in [markets you serve] who [what your target audience typically wants or needs].

I’ve been a Real Estate Agent for [number] years and have helped over [number] families to date.

One of the best compliments I’ve ever received from a client was: [“amazing testimonial goes here”].

I love helping members of my community to [describe the results that you’ve helped clients get]. It’s what makes me jump out of bed each morning!

If you’re looking for a Real Estate Agent who [describes what your target audience typically seeks], then I’d love to work with you!

I’ve [list 2-3 of your most impressive credentials].

When I’m not helping people, I can be found [list 2-3 hobbies or passions such as volunteer work].

If you’d like to learn more about how we can work together, please call or text me anytime! .

It would be an honor to work with you!

Conclusion

What your real estate agent bio says, how it says it, and who it’s crafted to speak to are all very important.

This is why getting it right the first time is so important.

How do you do it?

By knowing your market and by speaking directly to them.

You can use the above steps to write a real estate agent bio that resonates with your specific market – addresses their specific objections, and speaks to their specific desires.

Once you do, your ideal market won’t have any choice but to work with you… because you’re the perfect fit. For more resources and real estate marketing materials, click on the link!
March 17, 2022
15 Best Real Estate Agent Website Builders
You’re here because you fall into one of two categories.

1. You need to use a real estate agent website builder but you either don’t want to botch it or you think you don’t have the time.

Or…

2. You are unsatisfied with your current real estate agent website design and want to fix it or create a new one.

In both cases, you’re not alone: 72% of real estate agents are unsatisfied with the number of leads that their current website generates. That’s not because their real estate agent websites can’t generate leads (at Carrot, we’ve generated over one million leads for investors and agents — all online), but, more often than not, because their website isn’t optimized for it.

There’s a HUGE difference between having a website and having a website that works.

This is exactly why you’re here — to find out what works.
Take a Free Demo of Carrot Today
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How much experience do you have?*

Just getting started and looking to scale

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My business will make over 100k this year
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Real Estate Agent Websites – What’s Important?

15 Best Real Estate Agent Website Builders

You’re a real estate agent, not a web developer.

So where are you going to find great user-friendly software to build a high-converting website? Fortunately, you’ve got a lot of options.

And we’ve laid them all out for you below… starting with our very own software designed specifically to help real estate agents like yourself grow their businesses!

Let’s dive in!

1. Carrot

Description

We’ve built literally tens of thousands of websites for real estate professionals at Carrot — not just any websites… websites that convert like clockwork and help grow our member’s businesses.

We’ve also got data to back it up. We recently conducted a survey that showed that leads that come through a Carrot site convert 7x better and are 2.5x more profitable than non-Carrot leads (learn why over here).

Our tech stack even outperformed WordPress, GoDaddy, Wix, Weebly, and Squarespace in a third-party test.

Cool, right?

Take a demo over here to learn more!

Features

Here are some of the main features that a Standard Carrot Subscription comes with:
- High-Converting Website
- Carrot Lead Manager
- 3 Campaign Tracking Links // to help you track how well your marketing channels are doing
- 3 Keywords to track // to help you track how well your target search terms are performing
- Basic website analytics
- Visual Editor and Landing Page Builder
- Chat and Email Support
The SEO Tools add-on will help you research, plan, and executive effective SEO and SEM:
- Keyword Rank Tracker // track 25 keywords in your Carrot dashboard
- SEO Dashboard // the most important SEO data at your fingertips to help you might the right adjustments to your strategy
- On-page SEO recommendations // to help you make faster, better decisions in SEO
The Content Tools add-on will unleash AI and Automation to save you time when scaling your content marketing.
- Automated Content Library // to help you Build Authority in your market through content
- VideoPost // transcribe your videos into Authority-Building content
- AI Rewrite Tool // rewrite your content to help you create content faster and stand out in your market
- Niche Authority Builder // launch multiple Authority-Building blogs on a single niche per month
- 25 Auto-Location pages // scale your SEO lead gen by creating location pages for your surrounding markets
Pricing

Here are the website builder’s pricing options…
- Standard Website Subscription: $89/mo
- Add-ons range from $29 to $69 per month
Example

Here’s an example of the website builder’s templates…

When you’re choosing between different real estate website platforms, there are seven things you need to take into consideration. The best real estate agent website builders have:
1. Does it offer website hosting?
2. Is there a Content Management System (CMS)?
3. Does it offer IDX integration?
4. Is it designed to maximize lead generation?
5. Is it optimized for Search Engines?
6. Will it notify you when you get leads?
7. Will it integrate with your CRM?
2. Placester

Description

Placester is a website builder that’s specifically designed for real estate agents. It comes with built-in lead capture and CRM tools, as well as custom templates and design options to help you create a professional website quickly and easily.

The Pros:
- Excellent lead capture and CRM tools
- Lots of design customization options
- No need to hire a separate web developer
The Cons:
- Limited template selection
- Some users find the design customization options overwhelming
Features

Here are some of the main features that this website builder offers…
- Lead capture forms
- CRM integration
- Customizable templates
- Easy to use drag and drop interface
- No need to hire a separate web developer
Pricing

Here are the website builder’s pricing options…
- Monthly plan – $49/month
- Yearly plan – $468/year (save $132)
Example

Here’s an example of the website builder’s templates…

3. Propertybase

Description

Propertybase is a comprehensive CRM and website builder for real estate professionals. It offers everything from lead capture and management to IDX search integration and automatic website updates.

The Pros:
- Comprehensive functionality
- Strong customer support
- Automatic website updates
The Cons:
- Steep learning curve
Features

Here are some of the main features that this website builder offers…
- Lead capture and management
- IDX search integration
- Automatic website updates
Pricing

Here are the website builder’s pricing options…
- Basic: $49/month
- Professional: $99/month
- Enterprise: Contact for pricing
Example

Here’s an example of the website builder’s templates…

4. IDX Broker

Description

IDX Broker is a website builder specifically for real estate agents. It integrates with your MLS to give you access to property listings from all over the country (or even the world).

Pros:
- Integrates with your MLS
- Great customer support
Cons:
- Not as many templates as some of the other builders
Features

Here are some of the main features that this website builder offers…
- Agency Management: easily manage all of your listings and agents from one central location.
- Lead Capture and CRM Integration: capture leads directly on your website and automatically sync them with your CRM software.
- Responsive Design: make sure that your website looks great no matter what device it’s being
Pricing

Here are the website builder’s pricing options…
- Free: get a basic website with limited features.
- Paid Plans: start at $39/month and include more features and support.
Example

Here’s an example of the website builder’s templates…

5. InCom

Description

InCom is a website builder that’s specifically designed for real estate agents. It offers an easy-to-use platform with all the features you need to create a professional website, including lead capture forms, property listings, and more. Plus, it integrates seamlessly with InListings so you can manage your online presence and marketing efforts all in one place.

Pros:
- Easy to use
- Integrates with InListings
Cons:
- No customer support phone line
- Pricing model is subscription-based
Features

Here are some of the main features that this website builder offers…
- Lead capture forms
- Property listings
- IDX integration
- One-click listing posting
- Customizable templates
Pricing

Here are the website builder’s pricing options…
- Starter: $49/month
- Professional: $99/month
- Elite: $199/month
Example

Here’s an example of the website builder’s templates…

6. BoomTown

Description

Boomtown provides lead generation tools and a customer relationship management (CRM) system for real estate agents. It gives you the ability to generate leads through its many online marketing tools, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media.

Pros:
- Lead Generation
- Customer Relationship Management (CRM) system
Cons:
- May be too expensive for some agents
- Can be difficult to use
Features

Here are some of the main features that this website builder offers…
- A customizable website builder
- Lead capture forms
- Listing syndication
- Drip marketing campaigns
- Property search tools
Pricing

Here are the website builder’s pricing options…
- Starts at $59/month for the basic plan.
Example

Here’s an example of the website builder’s templates…

7. Squarespace

Description

Squarespace is a website builder that offers users a simple drag-and-drop interface. It’s an easy way to create a beautiful website without any prior experience or design knowledge.

Pros:
- Squarespace offers a wide range of templates that are all optimized for mobile devices.
- You can try out Squarespace for free before committing to a paid plan.
- Squarespace provides 24/seven customer support.
Cons:
- Some users find the interface to be confusing and difficult to use.
Features

Here are some of the main features that this website builder offers…
- Websites
- Ecommerce Features
- Marketing Features
- Analytics
- Templates
Pricing

Here are the website builder’s pricing options…
- Personal – $14 Per Month
- Business – $23 Per Month
- Commerce – $27 Per Month
- Advanced – $49 Per Month
Example

Here’s an example of the website builder’s templates…

8. Duda

Description

Duda is an easy-to-use drag-and-drop website builder for real estate professionals. You don’t need any coding skills to create a beautiful website with Duda.

Just choose from one of their many templates, customize it to match your brand, and add your listings.

Duda also offers some great features specifically for real estate websites, such as IDX integration and mortgage calculators.

Pros:
- Very easy to use – no coding required
- Lots of templates and design options are available
- IDX integration and mortgage calculator built-in
Cons:
- Not as customizable as some other builders
- Some users have complained about the customer service
Features

Here are some of the main features that this website builder offers…
- User-friendly drag and drop editor
- Mobile responsive design
- Over 280 templates specifically designed for real estate websites
- IDX integration
- Lead capture forms
- SEO tools
Pricing

Here are the website builder’s pricing options…
- Free plan with limited features
- $14/month billed annually for the Standard plan, which includes all the features listed above.
- $24/month billed annually for the Pro plan, which includes everything in the Standard plan plus additional features like unlimited pages and bandwidth, Google Analytics integration, and more.
Example

Here’s an example of the website builder’s templates…

9. Wix

Description

Wix is one of the most popular website builders on the market. It’s easy to use and offers a wide variety of templates to choose from. Plus, it’s free to get started!

Pros:
- Wide range of templates available
- Very user-friendly
- Free to get started
Cons:
- Some templates are a bit dated
- Limited customization options available
Features

Here are some of the main features that this website builder offers…
- Templates
- Design Freedom
- SEO Tools
- Mobile Optimized
- App Market
- Unlimited Fonts
Pricing

Here are the website builder’s pricing options…
- Combo – $14 Per Month
- Unlimited – $18 Per Month
- Pro – $23 Per Month
- VIP – $39 Per Month
Example

Here’s an example of the website builder’s templates…

10. WordPress

Description

WordPress is a popular content management system that helps you easily create and manage your website’s content. It’s user-friendly and relatively inexpensive, making it a great option for small businesses.

Pros:
- User-friendly
- Inexpensive
- Great for small businesses
Cons:
- It may require some web development knowledge to use effectively
Features

Here are some of the main features that this website builder offers…
- Themes
- Mobile-Friendly
- Plugins
- Everything You Need to Build a Website
Pricing

Here are the website builder’s pricing options…
- Personal – $4 Per Month
- Premium – $8 Per Month
- Business – $25 Per Month
- eCommerce – $45 Per Month
Example

Here’s an example of the website builder’s templates…

11. GoDaddy

Description

GoDaddy offers a website builder that is simple to use and helps you create a website quickly. It includes templates for real estate agents, as well as SEO tools to help your site rank higher in search results.

Pros:
- Simple to use
- Includes templates specifically for real estate agents
- SEO tools included
Cons:
- Not as many features as some other website builders
Features

Here are some of the main features that this website builder offers…
- Email and social media marketing
- One-time appointments
- PayPal payments
- SSL certificate to keep your site secure
- 24/7 customer support
- Branded content creation with GoDaddy Studio
Pricing

Here are the website builder’s pricing options…
- Basic – $6.99 Per Month
- Standard – $10.49 Per Month
- Premium – $13.99 Per Month
- Commerce – $14.99 Per Month
Example

Here’s an example of the website builder’s templates…

12. Ylopo

Description

Ylopo is a website builder that’s specifically designed for real estate agents. It comes with all the features you need to create a beautiful and high-converting website.

Pros:
- You don’t need any coding or design skills.
- A library of beautiful real estate templates to choose from.
- 24/seven support from a team of experts
Cons:
- Ylopo is relatively new software, so there are still some features that are in development.
Features

Here are some of the main features that this website builder offers…
- Customizable templates
- Lead capture and CRM integration
- SEO optimization
- One-click IDX integration
Pricing

Here are the website builder’s pricing options…
- $75/month for the Pro plan
- $150/month for the Agency plan
Example

Here’s an example of the website builder’s templates…

13. AgentFire

Description

AgentFire is a website builder specifically designed for real estate agents. It comes with built-in lead capture and CRM tools, as well as custom templates and design options to help you create a professional website quickly and easily.

Pros:
- Easy to use
- No design or coding skills needed
- Custom templates and designs specifically for real estate agents
Cons:
- Limited customization options outside of the pre-made templates
Features

Here are some of the main features that this website builder offers…
- Custom templates and design options
- Built-in lead capture and CRM tools
- Mobile responsive
- SEO optimized
Pricing

Here are the website builder’s pricing options…
- The most basic plan starts at $29/month.
- The top-tier plan is $49/month.
Example

Here’s an example of the website builder’s templates…

14. Union Street Media

Description

Union Street Media is a website builder created specifically for real estate agents. With this platform, you can easily create a beautiful and professional website in just a few minutes – no technical skills are required.

Pros:
- User-friendly platform
- Beautiful and professional templates
- Integrated lead capture forms and CRM software
- SEO optimized for maximum visibility
Cons:
- Limited customization options
Features

Here are some of the main features that this website builder offers…
- User-friendly platform
- Beautiful and professional templates
- Integrated lead capture forms and CRM software
- SEO optimized for maximum visibility
Pricing

Here are the website builder’s pricing options…
- $39/month or $348/year for the Basic plan
- $59/month or $588/year for the Professional plan
- Custom Enterprise pricing available
Example

Here’s an example of the website builder’s templates…

15. Luxury Presence

Description

Luxury Presence is a website builder that’s perfect for luxury real estate agents. It offers an easy-to-use drag and drop editor, as well as professionally designed templates to help you create a stunning website in minutes. Plus, it comes loaded with features like lead capture forms, photo galleries, and property search tools.

Pros:
- Beautiful and professional templates
- Advanced customization options
- Integrated lead capture forms and CRM
- Built-in photo galleries and property search tools
Cons:
- Limited integrations with other software platforms
Features

Here are some of the main features that this website builder offers…
- Drag and drop editor
- Professionally designed templates
- Lead capture forms
- Photo galleries
- Property search tools
Pricing

Here are the website builder’s pricing options…
- $49/month for the Basic plan
- $99/month for the Professional plan
- $199/month for the Enterprise plan
Example

Here’s an example of the website builder’s templates…
Take a Free Demo of Carrot Today
Email*

What's your main real estate focus?*
How much experience do you have?*

Just getting started and looking to scale

I complete 6-12 transactions a year

My business will make over 100k this year
Name
First Last
Want to talk w/ a Carrot specialist? (optional)
We’re committed to your privacy. Carrot uses the information you provide to us to contact you through email, phone, and/or sms, about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.
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Your Real Estate Agent Website Builder Must-Have’s:

Think of real estate website hosting like the building that people walk into to visit a store. If the building is clean, crisp, and fast, people will stick around longer. If it’s dirty, cluttered, and unattractive, then people will leave.

Particularly, I like this parallel that Salman Mehdi makes:

“Consider a situation: you are called as a guest to someone’s house. The host serves you with a cheap, rotten, and unhygienic food. What will be your reaction? You would simply not like the experience you have with your host.

You feel uneasy and there is a sense of you being insulted with the kind of food served to you. You will have a bad opinion about your host. Same is the case with website hosting.

When you start facing problems with your cheap host, you feel that your money is lost. Your efforts went in vain. You know that you have a bad experience with your so called cheap host.”

Said another way, website hosting impacts the way that people perceive your website, business, and credibility.

But it impacts more than that. In fact, choosing the right website host is critical for four reasons.

1. Support

There’s no such thing as a perfect website. You’re going to need help at one point or another. Maybe it’s because your website crashed or your DNS records are out of whack or your load speed took a sudden hit.

Whatever the case, you need people who are on your team, ready to help.

In the words of Darren Dahl over at Inc,

“Nobody can prevent glitches 100%, so if and when you find yourself in the middle of one, its best to have someone you can call on to get immediate resolution.”

This is why, at Carrot, we aim to have a world-class support team.

With most cheap website hosting options, you’re not going to receive that kind of attention.

Here’s just a couple of what our 6000+ members say about our support team:

“James has been extremely patient with helping me fine-tune my website – He responds to all my emails same day and answers all of my questions” – Linda

“Great support team and awesome features. We had a custom site for years and recently migrated it over to Carrot. We’re very happy with our results so far! thank you” – Omer

You need to find a company that’s going to help you when you need it, is familiar with industry patterns, and can knowledgeably discuss website changes you can make to drive more traffic and convert more visitors.

2. Speed

You need a fast website.

This is important for several reasons. First of all, most people will outright leave your website if it takes more than two to three seconds to load. End of story. Bye, bye forever, potential lead.

Second, and equally important, is where you rank in search engines.

With Google — which accounts for 67% of search engine queries — even milliseconds matter.

(Image Source)

And a large determiner of how fast your website runs is where and how the website is hosted.

The easiest way to see if a hosting option produces fast-moving websites is to run one of their websites through this speed tester.

Here’s how one of our AgentCarrot websites performed, for instance.

Ideally, you want to be in the green.

And at Carrot, that green color is completely intentional.

Here’s what our CTO, Chris, has to say about how we made that happen:

“The first step for us was moving all of your site assets to a distributed CDN (content delivery network). This means once your website is loaded by a visitor, all the images you have uploaded to your site are served from an additional server located close to your visitor.

This is faster because we are using a system built for speedy image delivery, and we are spreading the load of serving the whole site onto multiple systems.”

But tech-speak aside, the best real estate websites for agents have hosting that keeps the website fast so people (and search engines) give the website the chance that it deserves.

Don’t just take our word. Check out this page speed study done by Fresh Chalk.

3. Scalability

I’m willing to bet that you have some ambitious dreams for your business. This year, you probably want to do more deals than last year. You probably want those deals to be bigger, and you probably want to drive more revenue, overall.

But, all of those dreams mean something to your website. Namely, if you do it right, more people will visit your website and more people will take action on your website.

As you grow, though, all of those demands can cripple unprepared hosting options.

This is why it’s important that you choose website hosting that’s going to scale with you.

Cheap options usually won’t.

When website hosting is remarkably cheap, it’s often because the company uses traditional shared-hosting. This means your website is hosted on the same server as hundreds or thousands of other websites. That, in and of itself, isn’t a bad thing. But it becomes bad when cheap hosting companies don’t carry the necessary integrations to organize and streamline the demands on your website.

Here’s how TechTarget puts it:

“Although shared hosting is a less expensive way for businesses to create a Web presence, it is usually not sufficient for Web sites with high traffic.”

At Carrot, we use app clusters to split up and clean up the demand on our customer’s websites.

Once more, here’s Carrot’s CTO, Chris:

“The first step for us was moving all of your site assets to a distributed CDN (content delivery network). This means once your website is loaded by a visitor, all the images you have uploaded to your site are served from an additional server located close to your visitor.

This is faster because we are using a system built for speedy image delivery, and we are spreading the load of serving the whole site onto multiple systems.

Next, we took that same idea and applied it to the initial load of your website – spread that job of serving carrot sites out to a cluster of servers.

Finally, we implemented a system to control the size of our application cluster, so no matter how many visitors (or bots) are hitting your site at any time, we can keep up with the demand and scale up/down our number of servers accordingly.”

But, not all website hosts are so scalable. Before committing, make sure that the host is ready to grow just as fast as you are.

4. Security

There are a lot of reasons that your website needs to be secure. First off, you don’t want visitor information to get stolen because you didn’t take the necessary security precautions.

After all, nothing will kill trust faster than a visitor getting their information stolen while on your website.

Second, you don’t want your own information to get stolen.

And third, SSL certification (also known as the HTTPS in front of a URL) has some correlation with search engine rankings.

(Image Source)

So yeah, having a secure website is crazy important — for you and your visitors. However, you probably don’t know the first thing about hacking or website security.

You’re not alone.

One report found that the primary reason a WordPress website gets hacked is because of something remarkably simple: outdated plugins.

That’s why, at Carrot, all websites automatically have SSL certification and our in-house development team is constantly fighting ferocious hackers for you.

You don’t have to do it yourself and you definitely don’t have to go to college to become a cyber attack specialist.

Whatever website hosting you choose, make sure it’s equally prepared to protect you from cybercriminals.

Your Real Estate Agent Website Builder Must-Have: A Content Management System

The last thing you want to do is get locked out of your own website.

I can’t tell you how many people I’ve talked to that had a designer create a website for them and then said, “Yeah, the website looks great… but I can’t change anything because I don’t know how to code.”

Ideally, you should build your website on a CMS (Content Management System) that is easy to use and allows you to make changes to content whenever you want.

WordPress is easily the most popular CMS — accounting for about 25% of all websites — and that’s for good reason. WordPress is one of the most user-friendly CMSs around.

It allows you to easily add content to your website, includes video and images within that content, and organize all of that content within a dashboard.

This is exactly why we chose to use WordPress as the CMS foundation for our customers. Of course, we also added some of our own flairs to make things even simpler and more efficient.

We allow you to view all your website stats…

A dashboard with information on recent leads…

And we even have a system for automatically transcribing your videos and turning them into written blog posts to gain SEO ranking.

That’s not to mention how easy we make it is to add listings to your website, feature some of those listings, and optimize every single page for search engines with our built-in SEO tool.

Note: We don’t allow our members to install WordPress Plugins on their websites as a traditional WordPress website would. This is for several reasons. Most importantly, it ensures that your website will remain fast, secure, and consistent. If you do want to make additional changes to your website, then don’t hesitate to contact us — we’d love to help you however we can :-)

Here’s Shawn Moore from CMS Critic:

“Third-party plugins are required in many CMS platforms. While seemingly convenient, they can be both a pro and con at the same time. Plugins may save hours of development time and even money in the short term.

But they can also be developed by a third party who may or may not continue to support the tool consistently or at all, which could leave you in a vulnerable position.

Plugins can also be a major security problem — even well-established plugins like Yoast, a widely used Google Analytics plugin, can be exploited by hackers.

In fact, the more widely a plugin is deployed, the more attractive it may be for hackers to go after it.”

When I asked Danni — one of Carrot’s Customer Success Heroes — to comment on Carrot’s CMS, she said,

“I feel like our system is crazy simple to use. It’s also a huge perk that the content is fully customizable and fully optimized, and that customers can do their own thing with it if they want to.

Tyler Ford [a Carrot member] was telling us that he has gotten in a habit of doing a few additional tweaks to his content each week and the dude is crushing the rankings with the help of our blog content.”

Before choosing a real estate agent website builder, explore the CMS a bit. What does it look like? How does it feel to use? Is it easy to navigate or difficult? If you wanted to make some changes to a blog post, how easy would it be?

In the end, you want a CMS that allows you to make changes quickly and easily. If the CMS doesn’t allow for that, then find a different CMS.

Your Real Estate Agent Website Builder Must-Have: Allowance for IDX Integration

When people land on your website, there are only a few things that they could possibly want to do. Often, browsing through house listings is one of those things.

Of course, you don’t have time to manually add house listings to your website.

This is exactly why you’ll probably end up wanting a real estate agent website builder with IDX at some point.

IDX automatically updates your website with house listings pulled from 3rd partly listing websites. The best part is that you don’t have to do anything to update this system once it’s set up on your website.

IDX will update automatically and it will even host the listings natively on your website.

Here’s what IDX allows you to do on a website: view and search for house listings.

You’re a real estate agent, so you probably should have house listings on your website — IDX is the easiest way to do that.

This is why we recommend choosing a website builder that at least has the option to use IDX.

At Carrot, we offer IDX integration to all of our real estate agent customers. You don’t have to use it, but many of you will want to.

In the words of our most famous Tech Support team member, Jake,

“Adding IDX to any site is a giant pain in the ass… Having someone you trust to help you submit all the paperwork and get the IDX added to the site itself is a huge burden taken off of a business owner.”

In other words, don’t just choose a website builder that allows you to use IDX, choose a website builder that helps you along the way. That’s what we do at Carrot and we think everyone else should be doing the same thing.

Your Real Estate Agent Website Builder Must-Have: A Design Proven to Convert Visitors Into Leads

Many website builders aren’t niched specific.

WordPress and Squarespace and Wix are all great website builders, but the theme you choose isn’t necessarily designed to convert visitors. Sure, it might look pretty and navigate easily, but that doesn’t mean that traffic is going to convert once they arrive.

Here at Carrot, we are niche specific to real estate. This means that we’ve run lots of tests to determine what makes people convert on a website in the real estate industry.

You’re not going to find that kind of expertise anywhere else.

And unless you know how to manually design a website that converts, with most website builders, there’s no guarantee that your visitors are going to take the action you want them to take.

In fact, 40% of salespeople said that prospecting is the most difficult part of the sales process, 36% said closing and 22% said qualifying.

What if you had a website that helped you sell rather than hindered you?

Regardless of if you choose to work with Carrot, let me walk you through some of the ways our websites are built to turn visitors into leads. That way, if you do go off on your own, you’ll be better prepared.

When designing a website that’s built to convert, you really only need two things:
1. Simple usability.
2. Compelling credibility.
In terms of the first, consider that 38% of people will outright leave a website if the content or layout is unattractive.

And in terms of the second, consider that people said honesty and credibility are the most important factors when choosing a real estate agent.

This is exactly why we’ve baked these two elements into all of our member websites.

As you can see, our goal is to build immediate trust with people who land on our customer’s websites. We don’t want them to visit the website and think, “Hmm… is this legit?” We want them to know beyond a shadow of a doubt that they’re in the right place, on a trustworthy page.

The contact information in the upper right corner is particularly important — 44% of website visitors will leave a website if there’s no contact information or phone number.

Then, as I scroll down the page, you can see that we include easy navigation elements and an un-intrusive “Write a review” CTA that will help build credibility down the road.

Then, the customer has included a video to help make all of it seem more real, and some credibility-building facts to show industry expertise.

Then, they share their story, mission, and vision, which further personalizes their business.

And finally, they end with a testimonial, a friendly note from the realtor, and a CTA.

Those, of course, are just the homepage elements. There’s a lot more to see on G.Stiles blog and other pages, but those will have to wait for another time.

The point is this, though: Make sure your website (1) builds credibility and (2) is easy to use.

Without those two elements, your lead-generation strategy will suffer.

Try visiting your website as though you’ve just seen it for the first time and ask yourself these questions.
- What draws your eye first and is that where you want the visitor’s attention?
- Is your CTA noticeable?
- How easy is your website to navigate?
- When you land on the website, does it feel trustworthy? If not, what can you do to change that?
Your Real Estate Agent Website Builder Must-Have: Search Engine Optimization

If you want to be one of the best real estate agents in your area — which you do — then there’s no question; you must rank high in search engines.

Today, Google receives 63,000 searches every single second.

And the first result in Google receives 33% of that traffic. On the other hand, clicks drastically decrease the further your result falls.

This means that the higher your website ranks in Google for certain keywords, the more traffic and leads you’re going to generate. Period. End of story. The winner takes all.

But how the heck do you rank on the first page instead of the 10th, 100th, or 1,000th?

Well, SEO has a lot of moving pieces; keywords, backlinks, domain authority, internal linking, second-tier links, and anchor text are just a few players. What you need is a website builder that can help you optimize each page to rank in Google.

Because when someone types in, “Real estate agent in [your city],” you want to be at the top of the page.

How can a website builder help you, though?

The sad truth is that most won’t. But, at Carrot, this is how we help our members rank.

First, we have an SEO tool for all of our members that tell them if their keyword strategy is likely to perform well in Google.

We even offer a more detailed breakdown telling you what you need to do in order to increase the likelihood of pulling a first-page result.

We also automatically integrate SSL (or HTTPS) on our customer’s websites, which increases how much Google trusts your domain.

Then, we keep our customer’s websites crazy fast and mobile-responsive to decrease bounce rates and increase time on page (thus increasing your Google ranking).

Most website builders wouldn’t even go this far, but we go one step further. We even write monthly blog posts for your website (depending on the plan you choose) that are already optimized for search engines (websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages).

In other words, more blog posts equal better rankings which equals more traffic and leads.

Now I know what you’re thinking. That’s all fine and dandy, but what’s the ultimate result? Does all of that search engine optimization actually work?

Yes. Yes, it does.

As you can see below, G.Stiles Realty is the first result after Zillow and Century21.

If your real estate agent website builder doesn’t help you rank in Google, then consider going somewhere that will. Because all of that passive traffic from SEO can quickly turn into passive lead generation — which makes running a business a whole lot easier.

Your Real Estate Agent Website Builder Must-Have: Lead Notification

When I asked the team at Carrot why lead notifications is so important for real estate agents, Grady — a Customer Success Hero — said,

“With all the other agents vying to get prospects as leads, being able to instantly respond to a new lead is key for real estate agents. If the leads bounce to another site where they opt-in and get a response quicker, most likely they’ll go with that company.”

And he’s right.

American companies that contact a lead within the hour are seven times more likely to have a meaningful conversation with a decision-maker than companies that wait the full hour. In fact, lead qualification drops ten times when salespeople wait just five minutes to respond, and an additional 400% when they wait ten minutes.

Plus, 35% to 50% of sales go to the vendor that responds first.

Sadly, over 50% of companies don’t respond to queries within even five business days.

Naturally, that’s no recipe for success.

And it illustrates exactly why you need a website builder that offers a function for notifying you of leads when they happen.

At Carrot, we offer our customers exactly that. And it’s dead simple to set up.

This will then send you a text message when you receive a new lead. This means that within seconds (rather than minutes, hours, or even days) you can contact the lead and increase your chance of turning them into a deal.

And if our customers are really ambitious, they can even add Olark to their websites and chat with visitors live.

You need a website builder that offers similar features or integrations. You need to follow up on leads immediately, which means you need to know about leads immediately.

Your website should help you do that.

Your Real Estate Agent Website Builder Must-Have: CRM Integration

Two years ago, I bought a car from a salesperson. I still remember the experience with fondness. Not just because he did a good job during the sale, but because he calls me about every six months to chat.

Normally, I’d be annoyed and ignore the phone call altogether. But with him, I’m not.

When he calls, he only ever talks for about five minutes, he asks me relevant questions about things going on in my life and he never pitches me on anything.

At the end of the phone call, he’ll sometimes say, “And if you know of anyone looking for a car, let em’ know I’d love to help.” I tell him I will and we go our separate ways to chat again in about six months.

To be honest, he doesn’t feel like a salesperson so much as he feels like a faraway friend.

How does he pull that off?

Well, he always uses my name, he always knows what’s going on in my life (if I just had a baby or bought a new house, for example, he’s always sure to ask me about it) and he always keeps it short and friendly.

And it’s no secret that he’s more than likely using a CRM to keep track of my information.

Perhaps there’s no better illustration of how powerful and applicable CRM software can be for your business. It allows you to track prospect information (from a phone number and email to interest level and talking points) and then leverage those when communicating with your prospect.

That’s why you need a website builder that integrates with CRMs and doesn’t block you from all of that follow-up potential.

In fact, the average ROI for a CRM is nearly $9 for every $1 spent and effective organizations are 81% more likely to consistently use a CRM or some other sales-record system than their ineffective counterparts.

At Carrot, we have a simple CRM-type tool for all of our customers.

You can use it to tag certain leads as being in different parts of your funnel and track lead-specific information (email, phone number, and address, for instance).

For more serious real estate agents that need a dedicated CRM, Carrot easily integrates with Podio, Soho, and more!

Make sure the website builder you choose offers similar integrations so that you can follow up and convert leads like the friendly car salesperson that calls me every six months.

Conclusion

The vast majority of real estate agents are unsatisfied with their website’s lead generation. Either it’s not generating traffic as they want it to or it’s not converting that traffic as they want it to.

In the end, though, it’s all the same: they don’t generate leads with their website and their business potential suffers.

We don’t want that to happen to you.

At Carrot, we’re passionate about helping entrepreneurs build the businesses of their dreams. This is why — regardless of if you choose to work with us — you should consider these seven things before choosing a real estate agent website builder:
1. Where will the website be hosted?
2. What is the content management system like?
3. Does it allow for IDX integration?
4. Is the design proven to convert visitors?
5. How easy will search engine optimization be?
6. Will it notify you of incoming leads?
7. Does it have or integrate easily with a CRM?
February 24, 2022
16 Best Real Estate Agent Websites With IDX
Do real estate agent websites with IDX perform better?

There are 1.4 million real estate agents Does your website stand out from the rest?
See How Carrot Works

There isn’t a quick answer. But, listing feeds like IDX appeal to agents because they’re quick and easy ways to get the most out of your listings on your website.

IDX has become a standard piece, and in many cases, listing feeds have gone from a nice feature to a necessity to stay with your competition.

We all know home buyers and sellers are searching the Internet as their number one source of education. They know how to browse from website to website, and they know what they want to see from each website they visit.

They’re quick to leave if a website doesn’t offer exactly what they expect.

Is your website lost among the clutter?

Going with a “cheap” website could cost you thousands. Stand out from your competition with Carrot.
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What, though, when they visit your real estate agent website, are they (and everyone else, for that matter) expecting?

Well, they’re probably expecting to find some information about your real estate business and you personally, testimonials promoting your service, and, perhaps most importantly, house listings.

If you neglect any of these elements, your website will likely have a higher bounce rate and lower lead volumes.

The digital world is that simple.

While some online naysaying articles — like Why It’s Time to Look at Real Estate Websites Differently — claim that you don’t need IDX integration on your website, we here at Carrot think they’re wrong.

Before we dive into the 16 real estate agent websites with IDX options, let’s talk about IDX quickly.

What Is IDX?

IDX stands for Internet Data Exchange. That sounds complicated. Though, it isn’t.

With IDX integration, real estate agent websites can pull house listings up natively on the real estate agent’s website.

Here’s what this looks like on one of our Carrot real estate agent websites, for example.

That’s what IDX looks like on the surface, at least. On the back-end, IDX works by automatically pulling from the MLS and collecting location-qualified listings to publish on your website.

16 of the Best Real Estate Agent Websites With IDX (With Examples)

You understand what IDX is and why it’s essential for real estate marketing.

But where can you find the best IDX tool for your website?

Here are 16 great options for adding IDX to your real estate agent website — with a summary, features, pricing, and examples.

1. Ballen Real Estate Websites

Website Description

“Ballen Real Estate Websites were built by agents, for agents real-time in the field, and without any contracts! These websites are optimized for lead generation and lead capture. With new design options, integrated tools for calls to action, and built-in optimization. Based on years of testing and measuring of what works in the real estate industry with hundreds of agents using the platform, our BREW is always evolving so you can get more leads online and best of all, you own it.”

Features

Here are some of the main features.
- Complete WordPress Website
- IDX Integration
- Property Search
- Real Estate Lead Capture
- Community Showcase Pages
- Buyer, Seller & Hyperlocal Blogs
- Home Valuation Form
- Built For SEO
- CRM Available
Pricing

Starts at a one-time payment of $1,495. Plus ongoing monthly costs of at least $149 per month.

Example

Below is an example of the type of IDX website you can create with this tool.

2. IDX Broker HOME™

Website Description

“Each IDX Broker HOME website begins with an exclusive, premium WordPress theme. From there, our team will work with you to personalize any of our mobile-responsive, visually stunning designs, ensuring your REALTOR® website looks unique and up-to-date.

We will include your logo and favorite photos, adjust the color scheme to mirror your branding, and add featured listings to create a personalized and professional website.“

Features

Here are some of the main features.
- Simply & Effective Search
- Fully Customizable
- Lead Metrics
- Protect Your Site With SSL
- IDX Plugin
Pricing

Their plans start at $50 per month and go up to $150 per month.

Example

Below is an example of the type of IDX website you can create with this tool.

3. Carrot

Description

We serve over 7,000 real estate investors and agents at Carrot. As a part of that, we offer high-converting websites with IDX for real estate agents.

Features

Our features include…
- Native MLS search directly on your site
- View MLS properties on your domain
- Custom IDX feeds to serve all your niches
- Blog Content
- Industry Leading Conversion Rates
- Customizable Credibility Bar
- SEO Features
- World-Class Support
- Carrot’s Proprietary Tech Stack
- Free website hosting
- Tons more!
Pricing

Pricing for our agent websites starts at $99 per month and includes everything you need to get your business off the ground.

Example

Below is an example of the type of IDX website you can create with this tool. Scroll down through the page to see it fully.

4. iHomeFinder

Website Description

“The IDX search you’ve been looking for. Fast, sleek property search with advanced lead capture technology. Keep visitors coming back with a search experience they’ll love. Display listings anywhere on your site with the search criteria you select.“

Features

Here are some of the main features that this tool offers.
- Property Search & Lead Capture
- Market Stats & Reports
- Email Marketing
- Blog Content
- Real Estate CRM
- Real Estate Agent App
- Integrations
- Custom IDX Data API
Pricing

Pricing starts at $59.95 per month and goes up to $199.95 per month.

Example

Below is an example of the type of IDX website you can create with this tool.

5. IDX Central

Website Description

“Regardless of which IDX Solution you select, there will always be something that doesn’t quite work/look the way you expect it. These issues will require some code modifications. We can save you time by knowing just how to fix those issues and offer creative ways to make them even better.

We can also provide you with code we have used in the past to help speed up your development/integration time. Even if you are an experienced programmer or have one that manages your site, our knowledge and experience can save you time from experimentation/trial and error.“

Features

Here are some of the main features that this tool offers.
- Advanced IDX Property Search
- Map and Polygon Search
- Lead Generation Forms
- Lead Nurturing App
- Automated Market Reports
- Real Estate CRM
- SMS Autoresponder
- Email Marketing Automation
- SEO Friendly with Indexible Listings
Pricing

Pricing for IDX solutions starts at $44.95 per month.

Example

Below is an example of the type of IDX website you can create with this tool.

6. BoomTown

Website Description

“Expert lead generation, IDX websites, intelligent CRM, lead management services, and more, come in flexible packages that scale with your success. See why BoomTown is the #1 user-rated real estate CRM year after year.”

Features

Here are some of the main features this tool offers.
- Success Assurance
- Consumer Website
- Lead Generation
- Predictive CRM
- Success Management
- HomeSearch Now
- Coaching
Pricing

Can’t find pricing on their website. Looks like you have to book a demo to learn more.

Example

We couldn’t find any examples of websites they’ve built. But they have a lot of success stories over here.

7. Real Geeks

Website Description

“IDX websites that convert. Real Geeks offers highly optimized, easy-to-use websites, designed to generate the highest conversion rate in the industry. Our Property IDX is updated every 15 minutes, so your Real Geeks website has the most up-to-date property data available.“

Features

Here are some of the main features that this tool offers.
- Mobile Optimized
- Fully Responsive
- Easy-to-Use
- High Return Rates
- A/B Testing
- Fast Load Times
- High Conversion Rates
- Search Engine Friendly
- Custom Landing Pages
- Fully Editable Pages
- Built-in blog
Pricing

Can’t find pricing on their website. You need to request more information.

Example

Can’t find an example of their website. But they have a lot of success stories over here.

8. Placester

Website Description

“Get the website you’ve always wanted! Placester is the best option for agents & brokers who want a unique website but also need speed and the flexibility to adapt as the market changes.“

Features

Here are some of the main features this tool offers.
- Responsive Website
- Site Editor
- IDX Listing Display Tools
- Simple CRM
- Unlimited Posts & Pages
- Online Support
Pricing

Pricing starts at $64 per month and goes up to $1,250 per month.

Example

Below is an example of the type of IDX website you can create with this tool.

9. Agent Image

Website Description

“Agent Image creates the best real estate websites for REALTORS®, agents, and brokers. We have launched over 20,000 sites for top producing companies in the country and we’re proud of our long list of loyal clients. Whether you’re looking for an affordable agent website built on WordPress or looking for a custom design for your brokerage office, we’ve got you covered. Put our 20 years of experience to the test.”

Features

Here are some of the main features that this tool offers.
- Hosted WordPress Site
- Mobile Optimized
- Fully Response Design
- IDX Search Features
- Listing Display Features
- Property Details
- Lead Generation
- SEO Friendly
Pricing

They don’t have pricing on their website. You need to contact them if you want to find out more.

Example

Below is an example of the type of IDX website you can create with this tool.

10. Showcase IDX

Website Description

“Make your site sticky with a portal-quality search for agent and brokerage websites. Modern search options that buyers and sellers love. Showcase IDX’s proprietary indexes to let you search seamlessly across multiple MLS feeds. The Fastest, easiest way to search.“

Features

Here are some of the main features that this tool offers.
- IDX Search & Results
- Real Estate Listing Pages
- State-Of-The-Art Mapping IDX
- CRM Tools
- Premium CRM Integrations
Pricing

Pricing starts at $59.95 per month and goes up to $99.95 per month.

Example

Below is an example of the type of IDX website you can create with this tool.

11. AgentWebsite

Website Description

“First impressions matter. Showcase your services. Promote your listings on your own real estate website. One that’s easy to update and optimized for search engines.

Generate qualified leads. Impress sellers, and catch buyers early in the process.

We make it easy. Agents are always telling us how easy AgentWebsite is to use. Expect fast activation and competitive features. Toll-free help is available every day, right here in the USA.“

Features

Here are some of the main features that this tool offers.
- Free 15 Day Free Trial
- Website & Hosting
- Free Domain Name
- Free Property Search (IDX)
- Toll Free Support
- Control Panel
- Search Engine Optimized (SEO)
- Buyer & Seller Articles
- 1 Email Mailbox
- CMA Lead Page
- Relocation Lead Page
Pricing

Pricing starts at $29 per month, not including the set-up fee.

Example

Below is an example of the type of IDX website you can create with this tool.

12. Ylopo

Website Description

“Our mobile-optimized IDX home search website is the hub of your buyer’s home search activity. Delight your consumers with a clean and beautiful site design, as you gather 24/7 intelligence on their search behavior to hone in on exactly what each buyer wants to see.”

Features

Here are some of the main features that this tool offers.
- Mission Control
- IDX
- Branded Website
- Lead Generation
- Listing Rocket
- Lead Nurture
- CRM
Pricing

Pricing isn’t mentioned on their website. You have to request a demo if you want to learn more.

Example

They don’t have any examples on their website. But they do have some case studies on their homepage.

13. Union Street Media

Website Description

“We build award-winning websites for real estate professionals. Our sites are IDX-integrated and responsive, meaning they will always be up-to-date with the latest MLS listings and will look great and perform well on any device or screen size.“

Features

Here are some of the main features this tool offers.
- Search Tools
- Lead Dashboard
- Neighborhood Reports
- Automated Home Valuation Tool
Pricing

Pricing isn’t mentioned on their website. You’ll need to request a demo if you want to learn more.

Example

Below is an example of the type of IDX website you can create with this tool.

14. Luxury Presence

Website Description

“A brand-new home search experience for your clients. Our IDX tool provides award-winning design, cutting-edge search features, and compelling use of data and lead capture functionalities.

Our IDX home search experience provides two things: an exceptional search experience for your visitors and a high-converting lead generation platform for your business.

With multi-feed support, fully-responsive designed, spiderable and organic IDX, and lightning-fast multi-field search capabilities, our home search tools give your visitors an experience they’ll love.

Pulling from your MLS feed, our control center allows you to layer high-resolution photos, videos, and virtual tours on top of your MLS listing date to create stunning featured listing pages for your website.“

Features

Here are some of the main features that this tool offers.
- Split-Screen Map
- Lead Capture
- Saved Searches
- Multiple-MLS Feeds
- Saved Listings
- User Accounts
- Multi-Field Searches
Pricing

Pricing isn’t mentioned on their website. You’ll have to request more information if you want to learn more.

Example

Below is an example of the type of IDX website you can create with this tool.

15. Sierra Interactive

Website Description

“We only build real estate websites. Our platform has evolved over the past decade to become the most powerful content management system for real estate websites in the market.

The Sierra search tools separate us from our competitors and you from yours. We are always improving these features and keeping ahead of the curve.“

Features

Here are some of the main features that this tool offers.
- Real Estate Websites With IDX
- Real Estate CRM
- Real Estate Ad Management
Pricing

Pricing starts at $299.95 per month and goes up to $499.95 per month.

Example

Below is an example of the type of IDX website you can create with this tool.

16. Pro Agent Websites

Website Description

“Our designs are responsive for a pleasant user experience from desktop to tablets to mobile. Each design is created with the agent in mind. Your photos, logos, and artwork will be incorporated into the design. Designs can be built with any requested modifications.“

Features

Here are some of the main features that this tool offers.
- Extremely Fast Search Results
- Interactive Map Search
- Industry Best Lead Capture
- New Listing Email Alerts
- Price Change Email Alerts
- All Listings Available on Search Engines
- Save Searches, Save Properties
- No Framing or Wraps, Totally Integrated
- All Lead Activity Tracked
Pricing

Pricing starts at $79.95 per month and goes up to $149.95 per month.

Example

Below is an example of the type of IDX website you can create with this tool.

Why Do Real Estate Agents Need IDX?

ON THE OTHER HAND, without IDX website integration, visitors have to go somewhere other than your website to view house listings.

And when prospects leave your website to browse through homes, there’s naturally a lower chance of them choosing to work with you.

Ideally, you want them to stay on your website as long as possible — searching for potential homes and learning about your business.

Then, those visitors are more likely to work with you instead of the competition- thus improving your credibility!

Of course, there are no stopping prospects from regularly visiting Zillow and Realtor.com, and other massive MLS websites.

This is exactly why some online thought-leaders believe IDX is outdated — there’s no way, after all, that you can compete with the giants of MLS.

Still, at Carrot, we believe IDX is a must for serious real estate agents. And that isn’t just an opinion built on smoke and mirrors.

Here are four specific reasons why the best real estate websites for agents have IDX integration and tend to perform better than the competition.

1. Prospects Stay Where You Want Them — On Your Website

Property listings are the foundation of your real estate business and ultimately, you want people who visit your website to work with you. With the most accurate property data and photos, your IDX can cover 99% of MLS listings.

But, of course, the story doesn’t start there. Most people, for instance, start by educating themselves on the house-buying process. Then, they might look at some listings to get an idea of what price-point they can afford.

Eventually, they’ll start seeking out an agent to work with.

There’s no better place for them to be during that entire process than on your website.

Unfortunately, you have very little time to grab and keep their attention. One study by the Nielsen Norman Group found that most internet users stay on a website for less than 59 seconds.

That’s not very long.

Why do people leave so quickly, though? Well, in the words of Cody Ray Miller over at The Daily Egg, one of the main reasons is that “Users leave your site when they don’t get what they expect.”

Imagine if you were looking to buy a house and stumbled upon a website that didn’t have listings.

What would you do? Would you stick around and see what this website has to offer?

No. You wouldn’t. You’d leave within the first few seconds of arriving.

The point is, when people visit your website, they naturally expect certain things. If you don’t give them what they expect, they’ll bounce.

What, though, do visitors to your real estate agent website expect to see?

A few things.

Visitors expect to see…
1. An agent bio of who you are and why you’re fantastic.
2. A clear CTA for how they can get in contact with you.
3. Social proof (testimonials, case studies, and reviews) of why they should work with you.
4. House listings.
Think about it. What’s the first thing you would do on this website?

First, you’d view the featured listings a bit down the page.

If you saw something you liked, then you’d probably look into it more. If you didn’t, then you’d likely go to the search bar, enter the information, and click “Search.”

Which would then bring up something like this.

Or maybe you’d first spend a bit of time learning about the realtor, only after that diving into the listings on their website.

Either way, house listings tug on the visitor’s attention and encourage them to spend more time on your website.

And that’s a good thing.

After analyzing 948,286 visitors to our Carrot member websites over a three-month period, a compelling fact revealed itself: the longer someone spends on your website, the higher chance that they’re going to convert.

The average session duration of converters was 6:39 and the average session duration of non-converters was only 1:25 — a whopping 471% difference.

Still, most people leave a website in just under a minute. Unfortunately, that doesn’t give them much time to convert.

So how does IDX integration help solve this dilemma?

With real estate listings on your website, people spend more time browsing and less time bouncing, increasing the chance that they’ll become a paying customers.

It’s not a complete solution. But it’s a simple strategy for keeping visitors right where you want them — on your website.

Plus, visitors expect to see house listings on your real estate agent website. You don’t want to disappoint them.

2. You Can Quickly Promote Remarkable Listings

Maybe you’ve already noticed, but not all IDX plugin solutions are equal.

Some real estate IDX providers allow you to “list” — if you can call it that — houses on your website… except that the listings aren’t really on your website.

Instead, with these low-level tools, the IDX integration sends people to another MLS site to view the listing — which, of course, kind of defeats the purpose of IDX in the first place.

Ideally, you want to use an IDX integration tool for your website that has the following four features.
1. Visitors should be able to search natively on your website for house listings in your area of operation.
2. Visitors should be able to view each house listing on your own domain as an individual page, rather than traveling to a 3rd party listing website.
3. The entire experience should be seamless. You don’t want visitors to feel like their viewing someone else’s listings, photos, and house descriptions on your website. You want them to feel as though each listing is unique to your business.
4. You should be able to easily choose properties to feature on your website using the IDX integration.
Carrot’s real estate agent websites with IDX include all of the above features. That way, you never fall behind the competition.

And on the fourth point, no house sells like a featured house.

Here’s an example of what this can look like when you’re able to easily choose featured properties from your IDX integration for the front page of your website.

More than likely, you’re busy enough contacting prospects, answering questions, and meeting with customers to show them houses. Frankly, you don’t always have the time to create a listing on your own.

With IDX integration, you can simply choose a website to feature and, in just a few clicks, that property is on your front page.

If nothing else, IDX saves you time.

But, of course, time is money.

Pro-tip: When choosing featured properties for the front page of your website, try featuring some of your most expensive properties. That way, people see those first and then perceive other high-priced listings as less expensive (because they see the price relative to the featured houses they saw). In sales, this is called the contrast principle.

3. Each Listing Gives You Another Opportunity To Rank Your Real Estate Website In Google

With high-quality IDX integration on your website, each house listing becomes a new page.

And each page, as you probably know, becomes another chance to rank in Google.

However, I know what you’re thinking: “There’s no way I can compete with Zillow and Realtor.com in search engines!”

Related Content: How To Beat Zillow in Google With Your Real Estate Agent Website – Case Study + Guide

You’re right. There’s no way you can.

But, there’s another benefit to having those SEO-ready houses on your website beyond just trying to beat Zillow and Realtor.com.

Namely, when people search Google for your real estate name and an address, you’ll show up.

Like this, for example.

Why would they ever do that, though?

Let’s imagine that there’s a certain prospect named Joe. From his friends, Joe has heard some really great things about you and he’d like to work with you in the future. But you don’t know this yet because Joe hasn’t contacted you.

One day, Joe drives by a house for sale that he really likes and he wants to see the inside of — or, at least, some pictures.

Since he knows about you and he knows about the house listing, he types in “4000 Awesome Avenue [your real estate business].”

Whose website comes up?

That’s right. Yours!

Joe clicks the result, views the house, decides he wants a tour and gives you a call.

If Joe had viewed the house on Zillow or Realtor.com — if he hadn’t arrived at your website first — then he might have seen an ad for another realtor and chosen to contact them out of convenience.

And the realtor who gets the first contact usually wins the prospect.

In other words, IDX integration allows you to attract prospects that you might not even know you had. Sure, this type of prospect might be few and far between — but each client can generate tens or hundreds of thousands of dollars for your business.

You don’t want to lose that much money because your website didn’t show up when someone typed in your name and an address into Google.

4. You Can Send More Personalized Follow-up Emails with IDX

What if you knew that person’s desired price point, number of bedrooms, and square footage for each person to visit your website?

How would that kind of immediate information change your marketing strategy?

For one, you’d probably send increasingly personal listing updates and recommendation emails to your prospects.

Which is a good idea. The click-through rate on personalized emails is 14% higher — and conversions, 10% higher — than their impersonal counterparts.

And, generally speaking, personalized emails also have six times higher transaction rates.

But that dream of knowing your website visitors by house preferences is just… well, it’s just a dream, right?

Wrong. At least, not if you use IDX.

With some IDX services on your website and Google Analytics, you can track visitors’ listings and even exactly what they search for.

In fact, one real estate website tried to capture my email like this when I searched for a property on it.

Then, you can either set up an automatic and personalized email update system to contact prospects with relevant house listings. Or you can do so manually.

Either way, you’re now contacting prospects with things they care about rather than trying to shotgun blast one (or several) listings to loads of people who may or may not be interested.

Of course, this isn’t a new strategy. Many real estate agents do this. Here’s one real estate email script, for instance.

Hi Cindy,

I noticed you recently registered for e-Alerts on my website. I’m glad you signed up as this is the quickest way to receive up-to-date information on listings in your area. Since our website is refreshed every hour on the hour you will be the first to know when a home that fits your preferences hits the market.

Over the past 7 years, I have worked in the area selling homes and helping buyers find the perfect property. Buying a home is an exciting time and I am here to help you navigate through the process. Below I have linked to one of my blog posts about preparing to buy a home and how it is different this year over the others.

Have a lovely day,

Annie Agent

IDX just makes doing this a whole lot easier and more streamlined than it would be otherwise.

Conclusion

If there’s one thing that visitors to your website are expecting to find, it’s house listings.

You’re a real estate agent, after all. People go to your website to learn about your business and view houses. That’s pretty much it.

You need to let them do both of those things as quickly as possible.

Now, you understand how IDX can help and you understand why you need a real estate agent website builder that includes IDX integration.

Namely, because, with IDX integration, prospects stay on your website longer, you can easily promote featured properties on your front page, each listing helps you rank in Google, and you can send more personalized email updates to prospects.

However, some online critics believe differently — that real estate agent websites with IDX have an unnecessary crutch.

What do you think? Let us know in the comments!
February 10, 2022
How TikTok For Real Estate Became a Legitimate Lead Source | An Agent’s Guide
Every so often, a new social media platform one-ups existing platforms and drives a makes a spot for itself in the digital universe. That’s what TikTok for real estate has done.

The platform launched in 2016 and now has over 1 billion monthly active users who open the app an average of 8 times per day and spend an average of 52 minutes per day scrolling.

But what is TikTok, exactly? And how can it benefit you if you’re a real estate agent?

That’s what we’re going to talk about in this guide — we’ll give a quick-and-dirty debrief on what TikTok is and how it works, we’ll explain why you might want to consider using TikTok, we’ll give you some other agents and investors to follow (for inspiration). Then we’ll finish with 10 tips.

You’ll know how, when, and what to post about by the end of this post. Then it’s off to the races!

A TikTok for Real Estate Debrief

So, what is TikTok, and why is it so popular?

Maybe you’ve heard that TikTok is a platform that’s just jam-packed with young people dancing — but while there is a fair share of dancing (don’t say we didn’t warn you), there’s also lots of value-driven content about various topics, including real estate.

TikTok content comes in the form of short videos — anywhere from 15 seconds to three minutes. These videos could be funny, engaging, sad, or severe. The moment you get on the platform, videos start popping up, you start watching, scroll to see more, and wave goodbye to any delayed gratification you had left in the tank.

Jokes aside, or maybe not, here are a few examples of different popular TikTok videos from 2021…

@zachking
They rejected my application to Hogwarts but I still found a way to be a wizard. 🧹#illusion #magic #harrypotter
♬ Zach Kings Magic Broomstick – Zach King

@kisonkee
You guys (literally) asked for this 😂 #comedy #fyp #wtbdijw
♬ original sound – Kison Kee

But the easiest way to understand the platform is to try it out for yourself — you can get a free account over here.

Okay, so the “million-dollar” TikTok videos are pretty silly. But there’s also a substantial TikTok “market” for real estate.

Here’s Steevie Soucie talking about old homes vs. new homes to the tune of 324 “likes”.

@steeviesoucie
Old vs. New #TikTokGGT #fyp #olderhome #centuryhome #newbuild #realestate #buyers #firstimehomebuyer #tipsandtricks #oscars
♬ original sound – Steevie Soucie

And here’s Aaron Grushow walking through luxury listings (138,000 “likes”)…

@aarongrushowhomes
$28.5 Million for this bedroom! #bedroom #bedroomtour #view #luxury #interiordesign #architecture #hometour
♬ Drive Forever – Remix – Sergio Valentino

We’ll look at a lot more examples throughout the rest of this guide, but the point right now is two-fold:
1. TikTok is super popular
2. TikTok is great for real estate agents
If you still need some more convincing on that 2nd point, then keep reading.

Why Should Real Estate Agents Use TikTok?

We’ve seen that TikTok is popular.

But popular doesn’t necessarily mean profitable.

The question is this: how is TikTok going to help you grow your real estate business?

Well, an article from Insider titled, Real-estate agents are finding success by turning to TikTok: ‘It doesn’t seem to matter if the place is $2,000 or $600,000’, answers that question with real-life stories.

Here are a few excerpts…

“It doesn’t seem to matter if the place is $2,000 or $600,000, somebody out there on TikTok is big enough, and YouTube is big enough that people see it and are interested,” Jordan said.

Jordan estimated using TikTok had doubled his number of clients.

Here is one of Jordan’s videos…

@cash.jordan
Cheap Apartment! #nycapartment #nycapartmentcheck #apartmenttour #nycapartmenthunting #mycrib
♬ original sound – Cash Jordan

Similarly, Madison Sutton, who posts on TikTok as @thenycagent, has 95,700 followers and has amassed 1.5 million total likes across her videos. Sutton, who works for Highline, found herself concerned about the safety and efficiency of in-person showings. So in October of last year, she turned to TikTok. “Where else in New York City can you see ten apartments in ten minutes?” she asked.

Sutton, like Jordan, focuses primarily on rentals, and she says business is “five or six times heavier” compared to this time last year.

Here is one of Madison’s videos…

@thenycagent
Reply to @deceased I want to move to NYC, when should I look? #nyc #nycfood
♬ original sound – TheNYCAgent

What’s excellent about TikTok for real estate agents is that it’s surprisingly easy to go viral. Insider explains…

Perry also said that TikTok is unique among social media platforms for how content reaches people and potentially goes viral. Due to the site’s algorithmic “For You Page,” she explained, “You don’t need to have a massive following for your videos to go viral and to be seen by hundreds of thousands of people.” Instead, content from new accounts appears in users’ feeds automatically based on their previous interests.

In your case, virality means more views, which means more brand awareness, which means more clients organically.

Additionally, TikTok prioritizes delivering content that is local to your area. So you’ll be seeing videos from other people in your city, and state and they’ll be seeing videos from you.

That’s hugely beneficial for real estate agents.

But, of course, as powerful as TikTok is, it’s not for every real estate agent — here are some questions you should ask yourself…
1. Are you comfortable on camera?
2. Are you willing to be silly, charismatic, and authentic?
3. Are you able to commit to posting consistently?
If you can say “yes” to all three of those questions, then TikTok is probably an excellent opportunity to grow your real estate business.

Now let’s get some inspiration.

Best Real Estate Investors & Agents to Follow on TikTok (For Inspiration)

If you start posting on TikTok to build brand awareness and find clients, there will be times when you sit down and think… what the heck should I post about today?

That’s why it’s a good idea to follow other popular real estate agents — you can use their posts as inspiration for your own. If they had a post perform well (lots of comments and likes), something similar might work for you.

When you’re in a rut, you can browse their videos to get ideas.

Here are 5 fantastic real estate agents to follow!

1. Steevie Soucie

2. Aaron Grushow

3. Cash Jordan

4. Madison Raye Sutton

5. New York City Realtor

10 TikTok Tips for Real Estate Agents

Okay — we’ve given you a debrief of how TikTok works, we’ve shown you how TikTok can be powerful for your business, and we’ve shown you tons of real-life examples.

So… how do you do it?

That’s up next!

Here are 10 tips for creating an engaging TikTok presence that’ll build brand awareness and deliver clients to your digital doorstep.

1. Start With a High-Converting Website

We’re talking about creating content on TikTok and getting engagement, but let’s not lose sight of what matters: generating leads and getting clients.

We’ve got to ask how people will become a lead — how they will learn about us and get ahold of us — if they like what they see on TikTok.

Well, assuming that our content is good and our profile is optimized (see the next tip), the person will probably click through to our website to learn more about us. And if our website is built to convert visitors into leads (by either getting them to call or snagging their contact information), then it all will have been worth it.

But how do you build a high-converting website?

We’ve done it for you — go here to get a 30-day risk-free trial.

2. Optimize Your Profile

If someone likes your content and wants to learn more about you, they’re going to click through to your profile — they’ll then read your bio, look at your profile pic, and maybe even visit your website.

Then, your website needs to be optimized to build trust and rapport.

Look at what Madison Raye Sutton does…

She has a professional profile pic and a bio that promotes her services — “Ready to find your next place?” — with a link to her website.

That’s ground-zero for what you need in your profile.

This part is easy. Don’t overthink it.

3. Pay Attention to Trends

In some ways, the content on TikTok is collaborative amongst users; the primary way this crops up is in the form of various trends.

A trend is what it sounds like. A video goes viral on TikTok and people copy the content in their way and use the same hashtag.

What’s cool about trends is that A) it’ll give you ideas for what to post about and B) you have a higher chance of going viral by posting about recent trends.

You can see a ton of examples of trends over here.

Here are 5 real estate TikTok trends that you might consider joining in on — make sure to put your spin on it and use the right hashtag!

Oh — and don’t be afraid to try and start a trend on TikTok!

4. Use Hashtags

Much like Instagram, hashtags are a huge part of posting popular content on TikTok.

You can use hashtags to define what your post is about for the TikTok algorithm so that interested parties see it. And, as mentioned in the last tip, you can also use hashtags to associate your post with specific trends.

5. Do Home Tours

There are many different types of content you can post on TikTok, but since you’re a real estate agent, perhaps the lowest hanging fruit is doing tours of your house listings.

You can make these videos informative, sexy, luxurious, etc.

However you do it, get in the habit of posting home tours on TikTok whenever you get a new listing or want to draw extra attention to an existing listing. You never know where a client is going to come from!

6. Offer Expert Advice

When it comes to offering advice on TikTok, some content creators might not know what to talk about because they’re not an expert in anything specific.

But you, dear reader, are an expert at real estate.

And it would help if you showed that expertise on TikTok. Whether it’s…
- Sharing homebuying tips
- Explaining rehab costs
- Discussing the state of the market
- Sharing case studies of actual clients
… and so on.

In an article from Outfront, one real estate agent explains their strategy for coming up with TikTok content ideas…

“If you were educating a homebuyers’ seminar that would typically take you an hour and a half, how could you break that down into 15 seconds each? Now you have a ton of content to share.”

7. Show Your Personality

“Our other social media is professional, and we can show more of our personality through our TikToks,” Palma says. “We make it entertaining, but also educational.”

“I think it’s the new wave of experiential marketing,” Brush says. “I’m not that traditional broker who posts things online and waits for the buyer to come. The biggest thing that I bring to the table is just my energy. The best way to articulate that is through video so everyone can see and get to know me.”

8. Track Engagement

If your goal is to build brand awareness and get more clients by using TikTok, then the first step is to post videos that get engagement — specifically, we’re talking about likes, comments, and shares.

And it’s essential to learn as you go.

Track the engagement of your TikTok posts (you might even create a spreadsheet) and pay attention to what works and what doesn’t work.

Then try to do more of what’s receiving engagement and do less of what isn’t.

9. Create a Content Calendar

If it’s not scheduled, it probably won’t happen.

So if you’re serious about building out your TikTok presence, then create a content calendar. It should indicate how often you’re going to post and what you’re going to post about.

Then stick to it.

TikTok recommends posting 1-4 times per day, but if you’re new, you can do a little bit less than that.

Challenge yourself to post once every other day for a month and see how it goes — you might be surprised by how much progress you make.

10. Engage With Comments

Our final tip is to engage with the comments you get. Since some of the people you’re interacting with might become clients down the road, it’s essential to start on the right foot.

Final Thoughts

TikTok is a popular social media platform with over 1 billion monthly active users. The platform also offers tons of potential for small business owners to build brand awareness, establish their expertise, and find clients — real estate agents included.

We’ve discussed how TikTok for real estate works, why it’s powerful for real estate agents, and we even shared 10 tips for creating engaging content.

But at the end of the day, you can’t know if it’ll work for you unless you try.

So off you go! And good luck!
October 14, 2021
Top 3 Social Media for Real Estate Platforms for New Business Growth
Social media for real estate agents is now an essential part of the marketing strategy.

The 21st century has brought a lot of surprises with it — not least of all self-driving cars and monkeys playing pong with their minds (thanks, Musk) — including how real estate agents find clients and grow their businesses.

A few decades ago, business cards and direct mail were all the rage. That was just about all an agent could do to find clients.

The internet has changed that.

Social media, in particular, has created a massive opportunity for real estate agents to build trust, display their expertise, and find clients… all without leaving the comfort of their sofa.

How?

That’s what we’re talking about here — why you should use social media, which platforms are best, what to post, how often to post, and how to optimize your profiles to attract clients.

First things first!

Why Should Real Estate Agents Use Social Media?

So you’re looking for a way to find clients consistently.

Maybe you’ve seen other real estate agents use social media successfully… or maybe you just got the idea without any prompting.

Whatever the case — however you came about the idea of using social media posts for real estate to find clients — it’s a good idea.

And you don’t have to take our word for it.

SocialMediaToday published stats revealing how impactful social media has been for real estate agents. In 2020, 44% of agents said they found clients through social media…

Additionally, 82% of real estate agents said they would focus on improving their social media presence to grow their business…

So there should be no doubt.

Done right, social media marketing (both organic and paid) can be an extremely effective strategy for growing your real estate business.

You can increase brand awareness, showcase your expertise and years of experience, build authentic relationships, and, most importantly, find clients.

Now, let’s talk about which platform you should use.

Which Social Media Platform is Best For Real Estate Agents?

The bad news is that there are hundreds of social media platforms.

The good news is that the vast majority — for our purposes, all but four — are obsolete.

Most of them have too few users to be worth your time. And we can even eliminate many of the platforms that do have millions of users because they’re not very localized — Twitter, Pinterest, LinkedIn, etc.

Every platform has a vibe.

And what we’re really looking for is social media platforms where people expect to connect with other people in the same city. Because, as a real estate agent, local relationships will be the most valuable relationships.

So, we’ve narrowed it down to three platforms: Facebook, Instagram, and TikTok.

1. Facebook

Facebook is an excellent platform for real estate agents because people expect to connect with people in their city — with “friends.” So both close friends and acquaintances won’t hesitate to accept your friend request.

Here are some interesting stats about Facebook.
- Facebook usage is high among U.S. adults, earning over $70k annually.
- 70% of U.S. adults use the Facebook platform every day.
- 69% of Americans use Facebook.
Examples

Here are some examples of Facebook posts from other real estate agents!

Listing post…

Case study post…

Behind-the-scenes post…

How Often To Post

The experts at Hootsuite recommend posting 1-2 times daily on Facebook. This should help you stay present in the minds of your audience but not overwhelm them.

Other Facebook Tips

Here are some other tips when you’re posting on Facebook…
- Be Authentic — Facebook users love authenticity. They want to get to know the real you… not necessarily the business. So don’t be afraid to discuss yourself or share your thoughts and opinions!
- Don’t Oversell — On Facebook, you shouldn’t try to sell people with every post. You should also entertain people, give them free value, and offer free advice. Make sure you balance your listing posts with other, more personal, value-driven posts.
- Stay Top-Of-Mind — The goal of Facebook is to stay top-of-mind and to build trust. It’s more about consistency, value sharing, and brand awareness and less about mindlessly posting all of your listings.
2. Instagram

Instagram is similar to Facebook in that people are open to following people they know locally. If it’s better than Facebook, that would be because it’s a highly visual platform. And obviously, real estate is highly visual.

Beautiful house listings and before-and-after pictures do really well on Instagram. Let’s look at some examples…

Examples

Here are some great Instagram post examples from Krista and Aaron Farr from Spokane. So that’s where these examples come from.

Testimonial post…

“Sold” notifications…

Storytelling post…

How Often To Post

Hootsuite recommends posting 3-5 times per week on Instagram.

Other Instagram Tips
- Focus On Visuals — Instagram is a highly visual platform. So, focus on making the visuals eye-catching and beautiful. This should be easy if you already get professional photos for your listings!
- Use Hashtags — On every Instagram post, use as many hashtags as you can. That will increase the post’s visibility. Here’s a screenshot of all the Hashtags the Farr Group uses on one of their Instagram posts…
- Create a Vibe — Your Instagram profile should have a “vibe” across all the posts. That is, they should use similar colors and have a similar “feel.” Check out the screenshot below to see what I mean…
3. TikTok for Real Estate

TikTok is a relatively new social media platform with tons of potential for real estate agents. Like Instagram, it’s very visual. But instead of every post being an image or graphic, every post is a short, user-made video.

The best TikTok videos are value-driven, authentic, funny, and entertaining. The best part is that TikTok localizes the content that people see — so if you live in Roseburg, Oregon, you’ll see content from people in Roseburg, Oregon.

It also means that people in your city will see your content more than people outside your city — that’s good for business!

Examples

Here are some examples of content from real estate agents on TikTok.

Why buy instead of rent…

@zamiradunnetrealtor
Listen up! Move towards buying instead of renting #ontariorealtor #realestatetips
♬ My House – Flo Rida

What $800k will get you in Frisco, TX…

@adilalire
This is your sign to move to Frisco, TX✨ #dallastx #friscotx #texasrealestate #texasrealtor #hometours #dreamhouse #luxurylife #luxuryhomes #realtor
♬ edamame – bbno$

Market update…

@danijmatthews
From my stats in WA! 🌲🏔 #seattle #marketupdate #realestatetips #realestatemarket #realestatetok #washingtonrealestate
♬ original sound – Dani | WA Real Estate Agent

How Often To Post

You should post at least once per day on TikTok.

Other TikTok Tips
- Be Entertaining — Posts that perform well on TikTok are fast-paced and entertaining. So try to mimic what you see doing well. Be funny, provide tons of value, show interesting behind-the-scenes anecdotes, or tell a crazy story to keep people engaged.
- Hop on Trends — TikTok is jam-packed with different trends. People doing the same dance, mimicking the same movie lines, or something else. While these trends are a little silly, they’re a great way to get more eyes on your content.
- Post Often — On TikTok, you should post at least once daily. But more often is pretty much always better.
Optimizing Your Social Media Profiles To Attract Clients

Remember why you — a real estate agent — want to start using social media.

It’s not to gain fame, to scroll your way into oblivion, or to connect with tons of random people…

It’s to grow your business.

One thing we’ve got to think about when it comes to growing your business through social media is what people will see when they visit your profile.

After all, that’s the goal — that people will see your content, get curious, click on your profile, learn about you, and maybe, at some point, become a client.

But people can’t just be impressed by your content; they must also be impressed by your profile! Or at least not unimpressed.

There’s a baseline that you need to hit — so let’s look at great profiles on Facebook, Instagram, and TikTok and then muse about what makes those profiles great.

Here’s the Farr Group profile on Instagram…

Here’s Shannon McCaffrey’s Facebook profile…

And here’s Zamira Lalji’s TikTok profile…

Okay — so what do these profiles have in common?

First, they don’t have to include custom logos and super amazing graphics… they can be pretty basic. The things that these profiles all have — and that YOU should include! — is…
- Bio — Who are you? All of the above profiles answer that question quickly and clearly. Tell people that you’re a real estate agent, and tell them where you operate!
- Credibility — The above profiles also build credibility. Are you a top 1% real estate agent? Have you won awards? How many people have you helped sell their homes? Try to build some credibility by using those stats in your bio!
- Links — Finally, these profiles tell people where to go (via links) if they want to learn more. So don’t forget to include a link to your website.
P.S. Don’t Forget Your Website!

Let’s imagine someone clicks through to your profile because they are currently looking for a real estate agent — crazier things have happened!

They are impressed by your profile and recent social media posts, so they click through to your website (via the link on your profile). Then what happens?

Well, that entirely depends on how effective your website is at converting visitors into leads.

Fortunately, conversion is a science — a science that we’ve mastered at Carrot. We specialize in building high-converting websites for real estate agents and investors. Click here to learn more and to try us out for yourself risk-free!

Paid vs. Organic

So far in this guide, we’ve talked almost entirely about organic social media marketing — posting content, building connections, and garnering a following.

But it’d be a disservice to not briefly mention social media advertising, which can also be an effective (and more direct) way to generate real estate leads.

So here’s a quick overview with links to learn more…

The Paid Strategy

Facebook and Instagram are probably the best places to advertise your services as a real estate agent — and since you’re paying to reach people, these posts can be much more direct.

Here’s an example.

And what’s really cool is that Facebook allows you to target people by zip code… so you’ll only reach people within your target market!

Another helpful strategy is called “retargeting” — the Facebook Pixel allows you to track website visitors and then run advertisements to people who visited your website but who didn’t provide you with their contact information.

Cool, right?

Of course, ads cost money.

You’ll want to track results to see if your spending gives you the needed ROI.

To learn more about Facebook advertising, check out our interview with Josh Schoenly, where he shares his proven Facebook advertising framework!

The Organic Strategy

Organic social media marketing is what we’ve been talking about throughout most of this article.

This means seeking out authentic connections, posting organic (non-paid) content, and perhaps most of all… being consistent. Getting followers, building trust, and becoming the go-to expert in your market via social media isn’t an overnight venture… it’s something that will take a lot of time and persistence.

The more that people see your content and the more they like your content, the better.

The best thing you can do is create a content publishing schedule and stick to it for at least the next 6 months — see what happens!

52 Real Estate Content Ideas For ANY Social Media Platform

Okay — now the rubber meets the road.

You know you want to start using social media to grow your business. And you even know what platform you’re going to use and how often you’re going to post…

But what are you going to post ABOUT?

Normally, that’s the hardest part of social media marketing — knowing what to talk about.

But we’ve made this super easy for you.

We created this playbook with 52 marketing ideas for real estate agents— and you can easily turn each of these ideas into a social media post instead of a blog post. So click that link and bookmark the guide for when you’ve run out of ideas.

As always, we’ve got you covered. ;-)

Final Thoughts

Social media is a powerful tool with tons of potential for real estate agents.

And now you know where to start!

Choose a platform — Facebook, Instagram, or TikTok — create a publishing calendar, stick to it, and bookmark this page to get inspiration and examples when you can’t think of something to share.

Over time, you’ll increase your brand awareness, build trust, and find new clients. Don’t be tempted to automate this, the risks aren’t worth the reward!

You’ll also have a competitive advantage over other real estate agents in your market — real estate agents who aren’t using social media.

So it’s well worth your time.

All that’s left now is action and consistency — off you go!
September 9, 2021
30 Real Estate Agent Marketing Ideas to Win More Deals in 2025
You’ll agree that sifting through endless real estate agent marketing ideas is challenging. It’s tough to determine which tactics will generate the highest volume of quality leads while keeping your sanity.

When people think of buying or selling a home, you want them to think of your name. You want them to give you a call. And you want them to work with YOU.

Of course, that’s easier said than done.

Many other real estate agents in the area are fighting for the same attention.

Fortunately, you don’t have to win all the attention to dominate your market – just most of it.

And the best part is…

You don’t even have to leave your computer to get started.

30 Real Estate Agent Marketing Ideas to Win More Deals

I will show 30 real estate agent marketing ideas for dominating your online market in this article.
1. Market Yourself on Instagram

Instagram is an incredible place to share your listings and get noticed! For real estate agents, Instagram provides a whole new world of opportunity.

With over one billion monthly active users on the platform, there’s no better time than now for you to join in with all these people looking at beautiful pictures daily.

Whether showcasing properties or providing helpful content like tips for staging homes, something here is suited ideally for you!

Learn more:
- Instagram for Real Estate Agents [Step-By-Step Guide]
- How to Convert Your Social Media Followers Into Red Hot Leads with Jason Pantana
Unlock Your Instagram Marketing Knowledge

Learn everything that Real Estate Agents need to know to get started with Instagram marketing.

Download Free Guide

2. Create a Professional Website

Why does a real estate agent need a website?

Most real estate agents become a part of the online “clutter” in their markets when they toss up a website that gets lost in the shuffle. Building a focused and optimized website will help you cut through that clutter with content marketing and adding your industry expertise.

A website will attract more of your favorite clients by using it as an Evergreen Marketing tool.

You can reduce or eliminate relying on cold calling, direct mail, Zillow, and the marketing that’s burning you out when done right.

Having a website will also…
- Increase awareness and online presence.
- Generates quality leads.
- Increases your credibility.
- Service as an educational tool. Add community resources, FAQ, and contact information. Educating buyers or sellers and explaining how real estate agents provide their services can build trust and rapport and earn more business.
Learn more:
3. Use Facebook Live Videos

Facebook’s LIVE video feature is useful for more than recording your kid’s birthday party. You can also use it to do a LIVE walkthrough of house listings you’re trying to get attention for.

After all, one of the most time-consuming parts of your day is house showings, so why not show a house to your entire Facebook audience with a single LIVE video?

Plus, 70% of homeowners want to list with a real estate agent who does some video marketing to sell their home. This might be your dead-simple, don’t-have-to-hire-a-professional way of integrating video marketing into your service.

Just create a healthy cadence and get in front of your social media audience more regularly.

The more people see your face online and hear you talk about their problems and your solutions, the more familiar your market will be with you.

Video is increasingly important in content marketing for social media. More people are choosing to consume information through video.

Here are some ideas for Facebook live videos to work into your real estate marketing:
1. Host virtual open houses.
2. Discuss your community market with a local specialist.
3. Livestream auctions.
4. Interview customers for success stories.
5. Interview a partner or someone you work with… such as an interior decorator.
6. Host a contest or giveaway.
Learn more:
Free Download

4. Post on Social Media

Why do real estate agents need social media?

According to the National Association of Realtors, social media has become a significant way to acquire clients and close deals. Here’s a snapshot of their report:
- 77% of realtors actively use social media for real estate in some capacity.
- 47% of real estate businesses say social media results in the highest quality leads vs. other sources.
- 99% of millennials and 90% of baby boomers begin their online home search. As opposed to in-person referrals.
It’s powerful. Perhaps there’s no better way to generate consistent word of mouth around your brand name and service than by staying in front of your audience.

Posting on social media consistently allows you to stay in front of your audience without leaving your desk chair’s comfort.

Where to post:
- Facebook posts
- Facebook ads
- LinkedIn
- Instagram
What you should post:
- Property photos
- Success stories
- Milestones
- Market news
- Renovation and home tips
- Events
Learn more…
5. Partner with Other Real Estate Agents in Your Area

As the market gets increasingly competitive and the economy takes a slight downturn, collaborating with other professionals in your market might separate the winners from those who starve.

Don’t be afraid to collaborate with other real estate agents and investors in your area to make the most of the market that you find yourself in.

Sometimes, the best way to dominate your market is to team up with those already dominating it.

Learn more:
- 100+ Deals This Year Turning Other People’s DEAD Leads Into Deals / Tang Nguyen and the “Odd Brothers”
- 6 Tools We Use To Work Together Better As A Remote Team
6. Message 100 Friends on Facebook and Tell Them What You Do

If you want to generate word of mouth, send messages to your friends on Facebook and tell them about what you do. Maybe you’re offering a new service that you can announce to people, or perhaps you want to say to people that you’re currently looking for new clients.

Either way, a Facebook message can go a long way in generating word-of-mouth for your business within your target market – especially if you personalize each message.

Learn more:
- Consistently Generate Real Estate Leads on Facebook with this Proven Strategy
- Facebook Ads for Real Estate: The Why and How of Getting (REAL) Leads
7. Set Your Email Signature to Explain What You Do

If you’re like me, you send at least 3-5 emails daily. Believe it or not, every one of those emails is an opportunity to gently advertise what you do and who you are.

By automatically setting your email signature to populate with business-card style information, you remind people of your company every time you send an email.

Learn more:
- Steal These 5 Real Estate Email Scripts to Automate Motivated Seller Follow-up
8. Create a Social Media Bio

Like your email signature, your social media bios are waiting to be exploited for market domination. When someone clicks on your profile to find out more about you (and trust me, they do), you want them to quickly know who you are and what your business does.

A quick bio that describes your real estate expertise ensures you don’t miss lead-gen and word-of-mouth opportunities on your social media profiles.

Learn more:
- Real Estate Marketing Guide: How to Drive Traffic, Generate Leads, and Land Deals
9. Listen to a Mindset-focused Podcast

You might be thinking… “why would listening to a podcast help your online marketing?”

Often, becoming the most successful real estate agent in your market is simply believing you can do it and believe you are the best.

I know it sounds cheesy, but the mindset is crazy powerful for building the business of your dreams and pulling in more leads than you can handle. And a podcast is a great way to regularly test and refine your mindset.

Here are some benefits of listening to podcasts:
- Your imagination kicks in.
- You learn new marketing tactics.
- Your multi-tasking skills will be enhanced.
- Your listening skills grow.
- You can learn more about people and gain empathy as an agent.
Learn more:
- 5 Podcast Episodes to Nail The Mindset Game
10. Optimize Keywords on Your Website for Search Engines

The most thorough way to dominate your market is to be the first result prospects see when they type “real estate agent” or “sell my home fast” into Google.

If you’re not on the page when people do that, you have a very small chance of being a significant force in your market.

Carrot SEO Keyword Ranking Tracker

People go online to find everything, including a real estate agent to work with. You need to show up at the top of Google results. And to do that, you need to optimize your website to rank in search engines via strategic keyword placement.

Carrot members can easily track their rankings using the Carrot SEO Ranking Tracker.

Learn more:
- The Complete SEO for Real Estate Guide for Beginners
11. Invest in Facebook or Google Ads

If you want to increase the number of leads and deals you’re getting quickly and have some money to invest, then PPC might be a great option.

Whether you choose Facebook or Google Ads (the two most popular options), PPC can generate more leads immediately, increasing your business profitability and market authority.

Learn more:
12. Optimize Your “About” Page on Your Website

Did you know that any website’s “About” page is the third most-viewed page? People don’t just want to know what you do or how you do it; they also want to know who you are.

By spending a little time on your “About” page bio – adding core values, a mission statement, and personal pictures – you’ll stand out from competitors who didn’t spend extra time on their “About” page.

Learn more…
- The Most Overlooked But Important Page On Your Website (Backed By Science)
- Anatomy of a High Converting Real Estate Investor Website Homepage
13. Write Blog Posts

Weekly (or monthly) blog posts on your website give you and your audience something to discuss. They give you something to share on your social media pages and give your audience something to discuss.

That’s good – the more interactions you have with people in your target market, the more people will view you as the real estate expert in their area.

Plus, publishing consistent blog posts can also help with your Google rankings and build trust with people who arrive on your website.

Don’t have time? Hate writing? No problem! Create a VideoPost! You could have amazing content to share in 10 minutes.

Upload a video and receive a transcription for your content. Creating content that helps you stand out from the crowd is easy.

See it in action here… How to Create Real Estate Content in Under 10 Minutes with Carrot’s VideoPost

Learn more:
14. Record a Case Study Video with a Past Customer

Case studies, or we like to call them, “customer success stories,” are powerful. When prospects arrive on your website, they ask themselves, “Can I trust this person to solve my problem and have my best interest in mind along the way?”

How they answer that question will greatly determine whether they decide to work with you.

The good news is that you can help them answer that question by filming and publishing case study videos of people you’ve worked with in the past and their good experiences.

Learn more:
- Real Estate Video Marketing: 12 Ideas to Fuel Your Campaign
15. Make Your Phone Number Easy to Find on Your Website

When someone on your website is ready to take action, the last thing they want to do is send them digging for your phone number. To avoid losing leads who want to call you on the phone, put your phone number somewhere on your website that makes it easy to find.

This alone might not dominate your entire market. But when you’re playing against big competitors, details matter.

Learn more:
- Test Your Real Estate Agent website’s mobile responsiveness
- Anatomy of a High Converting Real Estate Website Homepage
16. Use a Low-commitment Opt-in Form on Your Website

When someone arrives on your website, you want to make it easy for them to take the first step.

At Carrot, we’ve found that a simple form like the one above with address, phone number, and email is a great starting place. It’s enough to qualify the person (having three different fields) but not so much that it’ll stop someone seriously interested in your service.

By putting a form like this on your website, you decrease the amount of lost quality leads to your website and increase your market domination – even if just slightly.

Learn more:
- How to Attract House Sellers Like a Mind Reader [Original Data]
- The Secrets to Generating Seller Leads Online
17. Write Persuasive Sales Copy

Words matter. And perhaps nowhere do words matter more than when you’re trying to convince someone who doesn’t even know you to work with you.

Often, the real estate professional who writes the best sales copy and speaks directly to their target market will win the day. Consider spending more time on your website’s sales copy to ensure every word is compelling and persuasive.

Learn more:
18. Publish High-quality House Photos

If you’re a real estate agent, posting high-quality photos on your website, Facebook page, and house listings is critical. Several studies have shown that high-quality photos can increase how quickly a home sells and what price it sells for.

It will take more than pictures to sell a house, but this is one piece of marketing that can’t be overlooked.

Many real estate agents miss the importance of taking quality pictures. This is one simple way you can beat your competition.

Learn more:
19. Add IDX to Your Website

If you’re a real estate agent, when someone arrives on your website, there’s a good chance they want to see some house listings.

One, because that means you’re actually a real estate agent and not some poser.

And two, because everyone loves browsing house listings (most of all, your target market).

Your high-performing competitors are using IDX, so you should be, too.

Learn more:
- Why Real Estate Agent Websites With IDX Perform Better Than Their Listing-less Competition
20. Encourage Reviews on Your Company’s Facebook Page

People trust reviews just as much as they trust recommendations from friends. Think of your own experience: before you buy a movie, eat at a restaurant, stay at a hotel, or buy a book, you read the reviews.

And how much BIGGER of a decision is buying or selling your home? Sure – people won’t decide entirely if they will work with you based on your reviews, but your reviews (or whether you have them) will play a big part during the prospect’s early decision-making process.

Facebook is a great place to collect and advertise those reviews.

Learn more:
- The 5 Most Common Facebook Marketing Objections From Real Estate
- Facebook Marketing Tips for Real Estate Investors + Agents w/ Kiley Newbold
21. Create Location-specific Landing Pages

One of the best ways to convince people that you’re the best person to solve their problem amidst a whole sea of competitors is by targeting them specifically. Rather than simply having a website that targets your city, create different landing pages that target different parts of that city.

There’s probably an entire pool of prospects interested in river-side houses, houses by the golf course, wooded homes, or mountains.

By niching your market down even further with market-specific landing pages, you can speak directly to those people and increase their chances of working with you.

Learn more:
- How to Optimize Your Real Estate Landing Pages (From 2 Carrot Members Who Are Doing it Right)
22. Create Free Ads on Craigslist

Craigslist is a great place to find buyers and sellers. Mainly because it’s one of the first places that many people go when they start looking for a piece of real estate to buy. Plus, the ads are free to post.

Post consistently with pictures of the homes or property you’re marketing; voila, you’re battling on one more front that your competitors are probably ignoring.

Learn more:
- Real Estate Marketing: 8 Tips to Find Sellers on Craigslist
- 5 Craigslist Marketing Strategies To Generate More Buyer Leads Than You Know What To Do With
23. Create a Sales Script to Increase Close Rate

A sales script for your phone calls and email follow-up doesn’t just increase efficiency; it can also increase sales. By thinking about your prospects’ pain points and what makes them tick before getting on a call, you can avoid losing a deal because you forgot to say something important until after the call.

Phone calls are still a big part of the real estate marketing strategy, and how you handle yourself on the phone (with efficiency and salesmanship) is critical to your success.

Tom Ferry shares five proven sales scripts for every real estate agent who needs to gain confidence and win more business.

Learn more:
- Steal These 5 Real Estate Email Scripts to Automate Motivated Seller Follow-up
24. Delegate “Busy Work” to an Executive Assistant

If you want to build a company beyond solopreneurship, you must delegate “busy work” to someone else. “Busywork” is the stuff that has to be done, but it doesn’t need to be done by you. Someone else can take it over relatively quickly and have the same impact.

To grow your business and focus on more important things, outsource the “busy work” to a VA or in-person assistant.

Learn more:
- Real Estate Investor Virtual Assistant: 3 Key Mindset Changes You Need to Make Before Hiring
- What Makes An Excellent Executive Assistant? Behind The Scenes At Carrot
25. Know Your Market Like the Back of Your Hand

The one who knows their market best dominates the market.

The truth is the agents and investors who know their market the best – who they are, what they like, how they think, how they talk, and where they hang out – are the ones who will dominate their market.

Why?

Those people will most easily sell their services to the market. They understand the market’s pain and strategically position their service to serve it.

Study your market if you’re at a loss for beating your competition. Visit forums, Facebook groups, and pages, or make phone calls and ask relevant questions.

Once you know it, establish credibility and connections by posting market snippets on social media or an email newsletter campaign.

Learn more:
- $15M+ Revenue in 5 Years… How Raul Bolufe Has Built the Momentum to Crush Wholesaling in a Very Competitive Market
26. Use Drone Photography

There’s no better way to inject child-like life into your marketing strategy than purchasing a remote-controlled toy.

Drones aren’t just great for having well-deserved fun; they’re great for business. 83% of people selling their homes prefer to work with an agent that uses drones. High-volume realtors use drones 3.5 times more than their low-volume counterparts. Lastly, homes with aerial images sell 68% faster than homes with basic images.

Really, that’s no surprise when you glance at the beautiful photos these flying playthings can capture.

But which drone should you buy? There are many options, and you want to get the best bang for your buck.

Truthfully, I don’t know. I’ve never bought a drone, so I hesitate to tell you which one to buy before I’ve tried it out.

But what type of drone should you use? Here is a list to get you started. Remember that that article probably has affiliate links throughout the list, so take those recommendations with a grain of salt.

Ultimately, I’d trust Amazon reviews above all else (they’re harder for people to tamper with).

27. Create a Google Profiles Account

Most of you have probably already created a Google Profiles account.

But if you haven’t, you might miss out on easy-to-capture SEO traffic. For example, these are the results that Google Profiles can generate for your website.

Perhaps the best part about these results is that they draw the eye even more than normal top-of-page Google results. It’s a great way for your business to cut to the front of the SEO competition, especially if you have more five-star reviews than anyone else.

BONUS TIP: Generating reviews for your Google Business Profiles account is another marketing strategy you might consider implementing. Contact your past customers and ask them to review you on your Google Business page.

If you don’t already have a Google Profiles account, go to the landing page and click “Manage Now” to get started.

28. Create an Infographic

More than likely, you’re not a designer.

But that doesn’t mean you can’t dip your toes in design. In fact, it can be fun to try something you’ve never done — especially when that something has as much lead-generation potential as an infographic.

Here’s an infographic describing why visual content is so powerful.

Said more simply, people love visual content. And an infographic is a more visual and easy-to-digest blog post. Here, for instance, is an infographic that some real estate agents created.

But how the heck do you develop an idea for your infographic? And how do you actually design it?

Well, it’s all easier than you think.

Once you’re done creating it, promote it on your social media channels, email list, and blog.

Learn more:
- Check out our real estate infographic guide to learn how to do it.
29. Host a Webinar

You might think running a webinar is just for the world’s self-proclaimed B2B coaches and gurus, but it doesn’t have to be. Running a webinar on a topic that appeals to your audience is a great way to build digital relationships and start relevant discussions about how you can help people buy or sell a home.

Accordingly, here’s a far-from-exhaustive list to get you started hosting your very first webinar.
- What not to do when buying your first home
- X tricks to sell your house for its highest possible value
- Should you list your house with a real estate agent?
- How to stage your house to sell crazy fast
Remember, though, that most people prefer to watch a webinar for only between 30 minutes and 45 minutes. So try to keep yourself to that time limit and advertise it as being that long in the first place.

In terms of technical webinar setup, this guide by SmartBlogger will show you how to do it for free (skip to the “How to Run Webinars Like a Pro (Without Spending a Dime)” part).

And before you actually do your webinar, test everything and ensure it’s all working how you want it to. There’s nothing quite as embarrassing or frustrating as technical difficulties during a webinar presentation.

Once you’ve assembled your webinar, start collecting sign-ups via Facebook ads, emails, and maybe even guest posts on other blogs.

30. Create a Zillow Profile

You can’t afford to miss out on the opportunity of Zillow. With over 245 million unique monthly users, it gives you an audience for your business that is much larger than any other solution in this space!

You need a profile because when potential clients find listings they are interested in and see that no one has listed them yet at their contact information, chances are high they’ll want to reach out with questions – which means if you’re not sharing those listings through profiles on sites like Zillow. Someone else will be getting all these new leads instead.

Learn more:
- Create a Free Agent Profile in 7 Easy Steps
Conclusion

To dominate your market, you have to change what you’re currently doing – what you’re doing to generate leads and revenue is great for where you’re at, but it’ll never take you where you want to go.

That’s the truth about everything in life. If you want to go somewhere new, you must make some changes.

And these 30 real estate agent marketing ideas will get you on the right track to dominating your market.

What do you think? What has been key for your real estate agent marketing? Which tools and strategies do you use? Please share your thoughts, knowledge, and questions in the comments below!
July 22, 2021