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There are lots of agents that love working with first-time home buyers. And, there are tons of agents that never want to work with first-time home buyers. You can go out and create that experience. You can go out and be intentional about attracting those people. Those perfect, right clients. Josh Schoenly
In this episode of The CarrotCast, I have a special guest for you, Josh Schoenly. I have known Josh for years in different businesses that he’s owned. First of all, he’s one of the best dudes around. He’s ethical, honest, and knows what he’s doing. He’s a big, big, big sharer.
But I wanted to bring him on because Facebook marketing became a topic, of course, over the past year that keeps on coming up more and more from our clients.
On this episode, Josh walks through every single step of how to dial in your Facebook ads for real estate. From targeting to your ads and your landing pages. If you want to learn more about Josh or more from him, then go check out his website, clientalchemist.com. I’m excited to welcome Josh to the podcast and you guys to his world because he’s an amazing dude. I think you’re just going to love him.
Also, we did a great podcast with Kylie Newbold, which I feel is the number Podcast episode on Facebook ads for real estate investors specifically. Go check out that episode here.
Enjoy and check out more CarrotCast episodes at carrotcast.com.
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2:30 – Introduction to Josh Schoenly.
6:30 – Does that always need to be a grind phase when building up a business or can it be built with flexibility and leverage?
9:25 – What marketing resources Josh has used during his marketing journey?
12:50 – One of the best ways to understand marketing is to take notes of what catches your eye. Start creating your own marketing swipe file.
15:00 – Josh’s 4 step philosophy to Facebook ads for Real Estate Agents.
23:00 – Putting your clients first. The importance of building relationships rather than chasing dollars.
26:15 – Facebook marketing for long-term growth. Quick wins but also creating a foundation.
Breaking down the 4 steps to Facebook ads for Real Estate:
30:30 – #1 Identify – How to identify your Facebook audience and niche.
37:15 – How Facebook “interests” targeting work.
38:30 – #2 Attract – What types of ads are working for Agents, and how much are they spending.
Do you need help calculating your marketing budget?
45:25 – #3 Connect – What is your marketing objective, and where to send that traffic?
49:15 – #4 Converse – How to nurture leads and create an ongoing follow-up system.
53:30 – Telling simple stories within your marketing can go a long way for success.