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Using the same ol’ marketing strategies for years on end can get a bit monotonous.
Direct mailers, Facebook ads, flyers, AdWords, blog posts, emails… they all work. But the problem is, when you start getting bored of something, you don’t do it as well as you used to. Not because you’re lazy, but because you’re human.
We all need to mix it up every now and again to reinvigorate our marketing strategies and inject new life into the way we execute those strategies.
So, if you’re tuckered out from doing all the same things and want to try something new, here are eight real estate marketing ideas that might give you the energy to keep moving forward.
Real Estate Marketing Idea #1: Run an A/B test
Want to inject immediate energy into a marketing campaign?
Then A/B test it.
When it comes to marketing a business, there’s nothing quite as fun as trying to discover what works and what doesn’t. With an A/B test, you can experiment on everything from the copy of a landing page to the image on a Facebook ad to the color of a button.
In fact, HubSpot ran a test and found that red buttons outperform green buttons by 21%.
Except they don’t.
HubSpot later found that it wasn’t so much the color red that increased conversions, but the uniqueness of that color in relation to the landing page it was on.
In the image above, for instance, you can see that the red color stands out simply because nothing else on the page is red.
With this A/B test, HubSpot discovered something important: uniquely colored CTAs can increase conversions.
That is the power of A/B testing.
Wondering what color CTA would work best on your website? Or maybe what words in your landing page title will make the biggest difference? Or maybe even which Facebook ad image draws the most attention?
Great — run an A/B test and see what happens.
For Facebook ads, you can just use Facebook’s internal tool. Learn how to do that here.
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Real Estate Marketing Idea #2: Buy a drone
There’s no better way to inject child-like life into your marketing strategy than purchasing a remote-controlled toy.
And drones aren’t just great for having a bit of well-deserved fun, they’re great for business. 83% of people selling their home prefer to work with an agent that uses drones. High volume realtors use drones 3.5 times more than their low volume counterparts. And, last but not least, homes with aerial images sell 68% faster than homes with basic images.
Really, that’s no surprise when you take a glance at the beautiful photos these flying playthings can capture.
But, which drone should you buy? There’s a lot of options and you want to get the best bang for your buck.
Truthfully, I don’t know. I’ve never bought a drone and I hesitate to tell you which one to buy before I’ve actually tried it out for myself.
However, I did find this list to get you started. Keep in mind, though, that that article probably has affiliate links littered throughout the list, so take those recommendations with a grain of salt.
In the end, I’d trust Amazon reviews above all else (they’re harder for people to tamper with).
Real Estate Marketing Idea #3: Create a Google My Business account
Most of you have probably already created a Google My Business account.
But if you haven’t, then you might be missing out on easy-to-capture SEO traffic. For example, these are the kind of results that Google My Business can generate for your website.
Perhaps the best part about these types of results is that they draw the eye even more than normal top-of-page Google results. It’s a great way for your business to cut to the front of the SEO competition, especially if you have more five-star reviews than anyone else.
BONUS TIP: Generating reviews for your Google My Business account is another marketing strategy you might consider implementing. Reach out to your past customers and ask them to review you on your Google My Business page.
If you don’t already have a Google My Business account, then simply go the landing page and click “Start Now.”
Then, it’ll ask you to fill out some information.
The rest is quite easy. Just follow the prompts and you’ll be off and running — ready to collect all the reviews and SEO juice that Google My Business has to offer.
Real Estate Marketing Idea #4: Join in on local events
If you’re part of a team, then going to a local event to represent your real estate business is an effective way to drive energy levels upward. Even if you’re not part of a team, this can be an awesome way to regenerate your vigor for marketing your business.
There’s just something about getting together with a group, meeting new people, and working toward a common goal.
And, as you probably saw coming, it’s good for business.
When you’re out at local events (whether it be a business meet up, a charity run, or a local holiday), you meet people. And conversations with strangers often naturally turn to questions about business.
Here’s how real estate marketing pro, Elizabeth Wilson, over at Southern HomeBuyers puts it:
“Networking is one of my favorites because it involves people and solving direct problems — meet ups, involvement in my neighborhood, church and running club… random but intentional. Not sales-y but inevitably, people ask ‘What do you do?'”
Elizabeth Wilson, Real Estate Pro at Southern Home Buyers
And when people ask, “What do you do?” that gives you an opportunity to talk about your business and maybe even generate an unexpected lead through a stranger who’s looking to buy or sell.
Of course, you want to make the most of when you go to these events. You don’t just want to count on random conversations with strangers.
To be even more intentional, consider…
- Wearing a t-shirt with your business name on it.
- Taking pics that you can post later on social media.
- Intentionally watching for conversational opportunities.
Real Estate Marketing Idea #5: Create and promote an infographic
More than likely, you’re not a designer.
But that doesn’t mean you can’t dip your toes in design. In fact, it can be fun to try something you’ve never done — especially when that something has as much lead-generation potential as an infographic.
In fact, here’s an infographic describing why visual content is so powerful. Ha!
Said more simply, people love visual content. And an infographic is basically a more visual and easy-to-digest blog post. Here, for instance, is an infographic that some real estate agents created.
But how the heck do you come up with an idea for your own infographic? And how do you actually design it?
Well, it’s all easier than you think. Check out our real estate infographic guide to learn how to do it.
Once you’re done creating it, promote it on your social media channels, email list, and blog.
Real Estate Marketing Idea #6: Spend your lunch hour at the local coffee shop
This idea is similar to “Join in on local events,” but takes less planning and is often more comfortable for real estate pros who’re flying solo.
Still today, face-to-face interaction is the most impactful type of communication. Almost 100% of people say that face-to-face communication is critical for long-term business relationships. And 72% of people claim that their impression of someone is influenced by how that person appears and what their handshake is like — two things you can only experience in person.
And consistently going to a coffee shop during your lunch hour is a great way to build face-to-face relationships with locals. The more you go, the more people you’ll meet and build relationships with. The more people you build relationships within the community, the more potential leads you have in your back pocket — not to mention the word-of-mouth buzz you’ll create.
How, though, can you meet people when you’re in a coffee shop? After all, that can be a lot more awkward than I make it seem on the page. Here are a few tricks I found useful when I was trying to do the same thing in full-time ministry.
- Small talk with the barista — This is going to be your easiest access to a conversation. They’re paid for customer service and will be open to chatting so long as there isn’t a long line behind you.
- Engage with stuff that happens — When you go to the same coffee shop day after day, stuff happens. Someone drops their coffee. Someone else has a child who’s screaming. There’s a fender bender outside. All of these things are opportunities for you to engage with people in a small or big way, depending on the situation. If someone’s kid is throwing a fit, offer an understanding smile rather than a judgmental glare. If someone drops their coffee, offer to buy them a new one. If there’s a car accident outside, offer to give someone a ride home if they need it. All of these are opportunities to build authentic relationships that might turn into cold, hard cash in the future. The more you do this, the more it’ll pay off.
- Have a friendly face — Sometimes, other people will want to start a discussion. Maybe they have their own agenda, or maybe they have a question for you, or maybe they are just lonely. Whatever the case, these people won’t talk to someone with an unfriendly face. Make yourself seem approachable so that people who do want to chat with you feel welcome to do so.
As a real estate professional, it might seem like you’re in the business of selling and buying houses, but you’re not. You’re in the business of building trustworthy relationships. And a coffee shop lunch break is a great way to do that consistently.
Who knows? Some of those relationships might just end up making you a whole lot of money.
Real Estate Marketing Idea #7: Run a webinar
You might think that running a webinar is just for the self-proclaimed B2B coaches and gurus of the world, but it doesn’t have to be. In fact, running a webinar on a topic that appeals to your audience is a great way to build digital relationships and start relevant discussions about how you can help people buy or sell a home.
Accordingly, here’s a far-from-exhaustive list to get you started hosting your very first webinar.
- What not to do when buying your first home
- X tricks to sell your house for its highest possible value
- Should you sell your house without a real estate agent?
- How to sell your house crazy fast
Keep in mind, though, most people prefer to only watch a webinar for somewhere between 30 minutes and 45 minutes. So try to keep yourself to that time limit and advertise it as being that long in the first place.
In terms of technical webinar set up, this guide by SmartBlogger will show you how to do it for free (just skip to the “How to Run Webinars Like a Pro (Without Spending a Dime)” part).
And before you actually do your webinar, test everything and make sure it’s all working how you want it to. There’s nothing quite as embarrassing or frustrating as technical difficulties during a webinar presentation.
Once you’ve put your webinar together, start collecting sign-ups via Facebook ads, emails, and maybe even guest posts on other blogs.
Real Estate Marketing Idea #8: Optimize your website for conversions
Enhancing your website’s conversion rate doesn’t just give you an excuse to break from the daily grind, it can also make a massive difference in how your business performs.
Heck. If you’re pulling traffic to your website but not converting that traffic consistently, then you’re losing out on leads that are right in front of your face. And the competition is surely gaining those leads.
So taking some time to think through your website’s layout, copy, and CTA placement is well worth the investment.
Of course, making changes that will actually help your conversion rate is easier said than done.
Fortunately, here at Carrot, we’ve run thousands of A/B test on our customer’s websites and generated 1.4 million leads — so we know a thing or two about conversion optimization.
Here are some things you can do that will likely increase the conversion rate on your website:
- Place the CTA front and center — One of the first things your website visitors should see is the button that you want them to click. Put your CTA at the top of your homepage so that people who want to take action quickly are able to. Ideally, you want to place a few clicks between the moment they get to your website and the moment they convert.
- Add testimonials to your homepage — Digitally, nothing builds trust better than a stream of testimonials. To make these as impressive and trustworthy as possible, include a picture of the person who said it, their full name, and their professional title.
- Make the CTA a unique color — If your CTA is a unique color, then people will notice it easier. When they notice it easier, they’re more likely to click it. Or at least, if they want to click it, they can find it easily. ;-)
Or you can just get yourself a Carrot website and we’ll do all of this for you. ;-)
Bored out of your mind with the marketing tactics you’ve been using for what feels like a decade (or maybe is, literally, a decade)? then give one of these eight things a try.
- Run an A/B test
- Buy a drone
- Create a Google My Business account
- Join in on local events
- Create and promote an infographic
- Spend your lunch hour in the local coffee shop
- Run a webinar
- Optimize your website for conversions
It’ll give your marketing headspace a much-needed injection of energy. And one of these might even be the thing your marketing strategy was missing all along.