We recently surveyed our Carrot members about their lead-to-deal conversion rate — that is, what percentage of leads become deals. We also asked them about the source of these leads (Carrot leads or Non-Carrot) to determine which efforts provide the most high-quality leads and thus the most deals.

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The results were exciting. They indicated that Carrot leads convert 7 times better and are 2.5 times more profitable than non-Carrot leads.

This is something we’ve known anecdotally for a long time — from all of the reviews we’ve received from our members. For example…

“Carrot literally changed my life. Trevor and his crew are the best people on the planet. Get plugged into their system and culture, and you will start generating leads!” – Brian Rockwell

“I have generated just over 200 leads in a little over 4 months using my Carrot site. I couldn’t be more thankful for the services they have provided. Thank you Carrot!” – Hank Tobler

“Closed 3 deals exclusively from SEO leads / Carrot conversions. No PPC. No attribution to any Facebook ads. Just Google search results and credibility.” – Daniel DiGiacomo

… but still, it’s refreshing to see the actual data.

Let’s take a look!

Not a Carrot member? Take a free demo…

The Survey Data & What it Means

To be clear, non-Carrot leads refer to any leads that didn’t come through an investor’s Carrot website. Maybe they called, texted, or emailed instead.

Carrot leads, naturally, refer to any leads that came through the investor’s website. They visited and opted into a CTA that looks something like this…

So, what exactly were the results?

Well, we asked Carrot members for their lead-to-deal conversion rate and their average value per deal for both Carrot and non-Carrot leads.

We then used those numbers to calculate the survey respondents’ average value per lead.

Here are the Carrot vs. Non-Carrot results:

Amazing, right?

Carrot leads had an 8.2% lead-to-deal conversion rate, while non-Carrot leads had a 1.11% conversion rate.

Even more surprisingly, Carrot leads that became deals had an average value of $23,089.26, and non-Carrot leads that became deals had an average value of $9,159.11.

That makes the average value per Carrot lead $1,893.40. That is enough to pay for an entire year of our top subscription plan, by the way! And, the average value per non-Carrot lead is $102.07.

Something is going on here, and let’s talk about that.

But before we do, understand that we’re not saying you shouldn’t generate leads one way, but you should generate them another.

Every real estate investor has to find what works for their business and their market, which usually is a mishmash of various marketing tactics.

Here, we’re just looking at some high-level trends that might be helpful for investors to consider.

Why are Carrot leads so much better than Non-Carrot leads?

There are essentially two questions we have to answer.

1. Why do Carrot leads become deals much more frequently than non-Carrot leads?
2. Why do Carrot deals have much bigger profit margins than non-Carrot deals?

And the first thing we need to examine is where these leads are coming from. After all, the source determines the quality.

Non-Carrot leads is a broad term that includes a lot of different sources: cold calls, inbound calls from direct mail campaigns and door knocking, flyers, business cards, bandit signs, and so forth.

You might not notice it at first, but all of those sources have a similarity: they all represent outbound marketing efforts.

That is, you go out and try to find people who might be interested in selling their home. You offer them a fair cash offer and a quick turnaround time. You do this by sending them mail, knocking on their door, or calling their phone.

Of the people who contact you via outbound marketing methods, it’s safe to assume that many of them are just curious. They’re not motivated to sell by any particular circumstances in their life, but your offer caught their attention, and so they call you to find out more.

That’s how most non-Carrot leads are generated.

Now let’s look at Carrot leads.

We’ve built Carrot websites with wicked-fast load speeds, mobile friendliness, and a clean tech stack.

Carrot sites rank for high-value phrases in Google more than any other site builder in the industry (terms like “sell my house fast in ” or “sell my house for cash in .”

Third-party data from Fresh Chalk pointed this out. Here are page speed scores for different website builders (a huge factor for Google rankings).

The same is true for Carrot’s mobile performance (which is now a huge part of internet traffic).

This graphic represents the recent updates that Carrot developers have made to our member sites to get ahead of the latest Google Core Web Vitals update. Learn more about what this graphic means and the changes that we made here.

But that’s only one of the many reasons that Carrot sites sit at the top of the rankings.

The secret to quality lead mastery

Our members also create Evergreen content for their blogs every single month, content that’s optimized to rank in Google.

We also give our members the ability to:

• Track their rankings right inside of their account. 
• Ensure that every page and post is optimized to rank (via a simple checklist). 
• Create long-form evergreen content by transcribing video content with the click of a button (VideoPost). 
• Publish weekly blog content with a click of a button.
• And so much more!

This is the difference between hamster wheel marketing…

“If you’re creating a piece of content and you just put it up on Facebook or Instagram, it’s going to be there for 24 to 48, maybe 72 hours before it gets pushed down, forcing you to get back on the hamster wheel and post again, and post again and post again, because the life span of that content is so short.

The lifespan of that content is so short that you have to be on the hamster wheel continually.

If you get off of the hamster wheel, if you stop doing those postings, if you stop doing direct mail, if you stop cold calling or doing RBMs, then your leads will eventually dwindle to a stop, and you’ve got to restart and get back on the hamster wheel.”

… and Evergreen Marketing…

“Get into a routine of creating content. Another piece of content this week, another piece of content next week, a blog post next week, a video post, a video post, a location page, and eventually, you’re going to have a brick wall that does all of the work for you.

Remember, it’s going to be slow going in the first three, four, five, six months potentially.

But as long as you’re consistently stacking bricks of quality content that answers real questions from your market, you’re entertaining in your own way; you’re going to start to pick up that momentum.”

At Carrot, we focus on evergreen marketing — consistent action that produces long-term results. 

Now, why all of this information about Google rankings, page speed, and tech stack?

Well, because of the way Carrot sites are built, they typically generate a good chunk of leads via evergreen marketing through search engines like Google — this means that motivated sellers find you rather than you trying to find motivated sellers.

That’s called inbound marketing.

And it almost always results in higher quality leads than outbound marketing.

So that answers our first question.

Why do Carrot leads become deals much more frequently than non-Carrot leads?

There’s a high likelihood it’s because many of them are likely coming through search engines.

When you think about it, it’s not all that surprising that outbound marketing leads tend to be lower quality than inbound marketing leads. It’s the difference between you looking for motivated sellers and motivated sellers looking for you.

We get feedback about this difference all the time from our members…

“I consistently get organic leads from my Carrot website. I have purchased my best deals to date through my websites. I highly recommend you implement training and tools available through the platform.” – Beau Eckstein

“I’m getting 2x more motivated seller leads with my custom Carrot site than my old site, and the tools and content help me stand out in my crowded market.” – Tyler Ford

“I am saving between $20,000 and $50,000 every single month in lost lead-gen closing potential after switching from my expensive custom-made site to my Carrot site.” – Carter Steph

And it’s not just hearsay. When we take a peek at the source of traffic and leads for our members, we can see a good chunk coming from the organic content that Carrot helps to provide. So far, in 2021, organic traffic accounts for 25.8% of our member leads.

But what about the second question: why do Carrot deals have more significant profit margins than non-Carrot leads?

Part of the answer is likely the same as the first — since Carrot sites drive organic leads through search engines, investors don’t have to directly pay for those leads like they would have to with a direct mail campaign.

This makes a big difference in per-deal profitability. But that’s not the entire story.

Again, we have to look at where these deals come from.

If someone receives your mailer and it makes them think about selling a property that they’ve owned for a while, and so they call you, they’re probably not going to be as willing or motivated to accept a lower offer.

But if someone is actively looking for someone like you who can buy their home as-is for cash, they’re probably more motivated and thus more willing to accept a lower offer, which results in higher profit margins.

And so that answers our second question…

Why do Carrot deals have much bigger profit margins than non-Carrot deals?

It’s because inbound marketing efforts are less expensive and generate leads that are more motivated to accept lower offers.

Final Thoughts

If there’s a lesson to be learned from all this, it’s about the value of inbound marketing.

When you create an online presence that allows motivated sellers to find you, you can expect to generate much higher quality leads for less money and increase your per-deal profitability.

That’s not to say that you should stop sending direct mail, cold calling, door knocking or driving for dollars. We are huge advocates of those strategies, and they support many Carrot member businesses!

Perhaps a hybrid approach is best.

Steadily invest in your online presence. Create a high-converting real estate website, start search engine optimization, create new content, and so forth to build a long-term source of lead generation.

That will take time to start working.

While you’re working on SEO and content, you can also run PPC ads and send direct mail to generate leads more immediately for your business.

That’s the balanced approach that has worked for thousands and thousands of real estate investors, and there’s no reason that it won’t work for you, too.

Click below if you’re ready to take the next step.

Back in June, we introduced you to the latest big update to Google’s ranking algorithm – Core Web Vitals – and promised we’d be back with more information about how our team here at Carrot has responded to make sure your site speed and performance are up-to-par when it comes to this latest update.

Today, we’re back to let you know that not only have your Carrot websites just become 50% faster thanks to the upgrades from our Engineering team, but your competitive advantage in site speed and performance against your non-Carrot competitors has grown!

Recap of Core Web Vitals

Core Web Vitals are the latest elements to be introduced to Google’s search ranking algorithm. They were partially introduced to the algorithm in June and, as of the end of August, play a full role in Google’s ranking mix.

It’s been proven that page speed impacts the conversion rate of visitors to leads on websites, and Google has taken steps to make page speed more of a ranking factor (while still a very low factor when compared to quality content, quality backlinks, etc.).

While there are various things that go into determining overall page experience in Google’s eyes, Core Web Vitals generally apply to how quickly a site loads, how quickly it becomes interactive for a user, and how visually stable it is while it’s loading.

The actual Core Web Vitals themselves are comprised of Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). In plain English, the way your website code is structured and how clean it is, matters to page speed. Below the surface, there is a multitude of related metrics that can be used to determine how well you are doing at meeting benchmarks for those big three.

How Fast Are Carrot Websites Already vs. The Big Tech Players

As we’ve reported in the past, Carrot sites are known for being among the fastest in the world on desktop. A study of over 150,000 websites (real estate and non-real estate) showed that Carrot sites were faster than every other website builder they tested… except for one. We nearly tied with Google’s own, very simple, Google My Business websites.

We’ve continued to keep this page speed edge for our clients (all included in every Carrot plan) on desktop.

Now Onto Mobile Page Speed

If you’ve run a report using Google’s PageSpeed Insights tool, you’ve probably noticed that mobile scores tend to be lower than desktop. There are a few reasons for that. The first reason is that, although technology has come a long way, phones simply aren’t as powerful as desktop computers. That’s obvious. The other is how mobile speed scores are tested – by using an older generation phone with a 3G connection as the testing “device.” That’s why we caution against reading too much into the baseline mobile scores you see when you run some of these tools.

For example, this is from Google’s own Pagespeed Insights tool on Google.com itself. Google itself scores a 71 out of 100 on mobile speed and a 99 out of 100 on desktop (our Carrot templates score a 98-99 out of 100 upon launch on desktop as well).

Google’s Mobile Pagespeed Score On Their Own Website

Amazon.com’s Mobile Pagespeed Score

Zillow’s Mobile Pagespeed Score

All 3 of these websites above are known as some of the best-ranking websites in the world, despite the low mobile page speed score you may see in Google’s Pagespeed Insights tool.

Why do we show you the 3 sites above? To show that Google isn’t weighing page speed in Google rankings as a primary ranking factor yet, but also to show you how Carrot sites compare to some of the largest and most valuable websites in the world when running these baseline tests.

So as Google works page speed more and more into its ranking factors, Carrot members are already ahead of the game.

[Data] Carrot Sites Now 69.8% Faster than Custom WordPress Websites

What We Did to Improve Core Web Vitals and Site Speed On All Carrot Websites

We already knew that Carrot sites were fast, but Google’s update led us to set out to make them even faster.

Over the last few months, our team has been working to audit, identify, and optimize several facets of our sites and network with Core Web Vitals and site speed in mind.  Through the use of a new, robust tracking system, we’ve been able to highlight key areas that impact every single site on our network.

These include:

• Font-related improvements
• Image-related improvements
• Javascript/CSS-related improvements
• Template-level improvements

By breaking this overarching site speed and performance theme into several smaller buckets, our Engineering team was able to directly address any snags in site performance and go to work fixing them. 

While the concept of Core Web Vitals and site speed is certainly not new to us at Carrot, the introduction of them into Google’s ranking algorithm meant that we had to double down on this work over the course of the past several months.

We won’t bore you with the super technical details, but here are a few things our great team of Engineers did to help your site – and every site on our network – become faster and up-to-par with the Core Web Vitals update:

• Revisited several code packages and determined whether or not we still need them, and if we do, looked at how we can better optimize when it comes time for a site to load
• Tested and optimized how and when we load webfonts on a page
• Ensured images are being properly deferred off-screen where applicable and reduced the number of resources needed to load them
• Conducted a deep dive into our Javascript packages and unbundled them where it made sense to do so, lending a great improvement to site speed and loading

Enough Of The Technical Stuff … How Much Faster Did Carrot Websites Get?

Across the handful of templates and sites we tracked before, during, and after this Engineering work, Mobile Performance Scores increased significantly – by anywhere from 25 to 50%!

** Note – When we reference scores in this article, we are referencing absolute baseline scores using Google’s Lighthouse Tool. Make sure to read up on our guidance on testing tools and their associated caveats in the Dos and Don’ts Guide **

Beneath the surface of the top-line Performance Score, we identified several important metrics that we knew we could target for improvement.

Among these were:

• Largest Contentful Paint (one of the primary CWV metrics)
• Time To Interactive and Total Blocking Time as measurements of input delay
• and Cumulative Layout Shift (another primary metric)

The end result? Sites that load faster, require fewer resource-heavy elements and maintain visual stability.

It’s important to note – every single one of these improvements is sourced from the mobile version of our sites.

Because the desktop versions of our sites were already lightning-fast (meeting or exceeding CWV benchmarks for every category), we were able to focus our attention on anything impacting mobile scores specifically.

This is great because Google has signaled that only mobile search is impacted by this latest algorithm update… yet another way Carrot is staying ahead of the game and delivering high-impact improvements for our members.

So How Do We Stack Up To The Competition?

After seeing such significant improvements to site speed and performance, we wanted to know: How do we stack up to the competition now? We set out to collect a sample of CWV and site speed scores for a myriad of non-Carrot sites in large real estate markets.

These included custom WordPress sites, other site builders (Weebly, Squarespace, etc.), other site builders that cater to the real estate industry, and custom sites that aren’t built on the WordPress engine.

We matched our most popular template up against them and were blown away by the results!

Carrot sites beat 92.5% of competitor sites in terms of Mobile Performance Score!

Better yet, we outperformed 75.9% of sites in Largest Contentful Paint, 88.8% of sites in Total Blocking Time, and 79.6% of sites in Cumulative Layout Shift!

Check out how we performed against each category below:

(Reminder: LCP and TBT are measured in seconds so lower scores are better; a lower score is better for CLS as well!)

Here’s the full breakdown…

We always knew that Carrot sites outperform the competition in terms of SEO and conversion, and now we know that the man-hours and effort we’ve devoted to site speed and performance over the past several months has increased our competitive advantage even more!

What’s Next For Core Web Vitals and Site Speed At Carrot?

Just because Google has now fully introduced Core Web Vitals and site speed metrics to their ranking algorithm doesn’t mean our work is done. We still have a healthy backlog of ideas to improve site speed and performance on our network that we’ll keep hammering away at over the next weeks and months.

We’re also going to be expanding and improving the system and process we use to track Core Web Vitals scores here at Carrot.

We not only want to be able to see measurable, quantifiable gains in these scores as we continue our work over time, but we also want to catch (and fix!) anything that may negatively affect site speed scores on Carrot sites before that impact is actually seen.

We’re also going to be developing some ways to analyze aggregate organic traffic across our network leading up to and following Google’s announced roll-out of this update. There are still open questions across the industry about when, where, and how much we will see this impact on rankings and inbound organic traffic.

As one of the largest network of real estate sites on the Internet, we hope to help answer some of these questions and bring you the insights you need to know.

Core Web Vitals – and Google’s definition of “page experience” in general – is still a relatively new concept, and it’s sure to evolve in the coming months and years. Google itself has signaled that this is the case…

“Because we continue to work on identifying and measuring aspects of page experience, we plan to incorporate more page experience signals on a yearly basis to both further align with evolving user expectations and increase the aspects of user experience that we can measure.”

Evaluating page experience for a better web – Google – May 28, 2020

As the discussion of Core Web Vitals continues to evolve and we learn more from Google, we’ll be sure to bring you those updates and any guidance or improvements for your sites. In the meantime, enjoy your better, faster Carrot site without needing to spend thousands of dollars on web development contractors to keep your site fast.

Not a Carrot member and tired of hassling with the tech when it comes to keeping your site fast and ahead of the curve?

Now is the perfect time to switch from a clunky, custom site to a Carrot site that’s been engineered for optimal performance in page speed, conversion rate, SEO, and everything else you need to dominate your market.

By now, you’ve probably heard about Google’s upcoming Core Web Vitals update and are wondering what it means for your site, where you should be looking to learn more, and what you should be doing to prepare. 

Back in June, we provided a brief overview of the Google update (officially titled the “Page Experience Update”) and an introduction to Core Web Vitals – the metrics playing the most prominent role in the update.  

Recap:

The Page Experience Update is introducing Core Web Vitals to Google’s search ranking algorithm for the first time.  Core Web Vitals are a series of pagespeed scores relating to how quickly a page loads, how quickly that page is interactive, and how stable that page is visually. Google started introducing elements of this update to their algorithm in mid-June, with the goal for it to play a full role by the end of August 2021.

Check out our SEO News page to learn more.

Over the past several months, our Carrot Engineering Team has been identifying, optimizing, and improving features and elements that directly contribute to better user experience and site speed metrics. 

As that work continues to make our sites faster and better than ever, we’ve compiled some of the most common questions, issues, and misconceptions we’ve seen as a resource for you to be ahead of the game on your end.

DO Understand Testing Tools

We get this question a lot: how do you test your site speed and Core Web Vitals and what tool should you use?  At Carrot, we recommend using Google’s PageSpeed Insights Tool because – regardless of which tool you choose – the most important consideration is that you be consistent. 

To us, using Google’s own tool makes the most sense.  If you’re using the Chrome Browser, the Lighthouse Tool in the Developer Tools is another great option.

That said, we always want to be sure that our members understand the differences and caveats between those snapshot scores provided by tools and the scores that are actually being used in Google’s algorithm. Google differentiates them into two categories: lab data and field data.

Lab Data – Provided By Testing Tools

Lab data is exactly what it sounds like – data collected in a lab, or in this case, a single snapshot report performed by Google’s PageSpeed Insights Tool or any other third-party testing tool. 

It uses your own browser or another emulated device to load your website in a simulated environment and capture the key metrics that contribute to Core Web Vitals and Page Experience.  These scores are meant to be consistent baselines and are not necessarily reflective of actual user experience. 

Just like in a real lab, you want to control for all variables when running experiments and tests on your website.  Google’s page speed tool (and most other tools) do this by loading your site on a simulated older generation smartphone with only a 3G connection to determine mobile “site speed” scores. 

This is meant to represent the absolute baseline and used as a tool for debugging any performance issues with your site.  It’s useful for looking at where you can improve your scores, but it’s not useful for understanding real user experience.  Most users are on newer mobile devices with better connections and WiFi. 

Their experience is better than in the simulated snapshot and contributes to field data – the real scores used by Google’s search ranking algorithm. 

Field Data – Provided By Real User Experience

Like we said above – field data is what Google is actually introducing to their search algorithm.  It represents the actual user experiences collected by the Chrome User Experience Report (or CrUX) when users visit your site.  Google then looks at the 75th percentile of those scores, and that’s your actual “score” used by their algorithm.

Just like with Google’s more commonly-known ranking indicators, we lose visibility and transparency the closer we get to the algorithm.  So while snapshot lab data scores can be accessed whenever we feel like running a tool, user experience field data is more ambiguous and inaccessible.

There are two primary areas where you can gain insights about your real user experience scores if your site has sufficient traffic/data for Google to generate reports.  That’s in the Core Web Vitals tab of Google Search Console or at the top of reports in the PageSpeed Insights Tool.  

For individual URLs, you may see an error – “Field Data — The Chrome User Experience Report does not have sufficient real-world speed data for this page.”  This means that there is not enough CrUX data available to generate a representative anonymous view of your performance.

If you find this to be the case, no sweat – you just need more visitors, and the best way to do that is by focusing on generating great content first.

This leads us into our next section…

DON’T Stop Focusing On Content

Under no circumstance should you stop what you’re doing to generate great content and drop everything to focus on Core Web Vitals.

Here’s some guidance directly from the source – Google…

“While page experience is important, Google still seeks to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn’t override having great page content.” – Understanding page experience in Google Search results

In other words, page experience and site speed scores are just other ingredients in the complex recipe Google uses to produce search results and rankings. 

Content is still king. 

Relevant, useful, informative, and high-quality content will continue to outperform competitors and other websites – because, at the end of the day, a visitor is seeking content first.  Page speed is just another supplemental measurement.

At Carrot, we have always excelled on the content side of things. That’s our bread and butter!  So while Google’s Page Experience Update is certainly something to keep an eye on now and in the future, we highly recommend that you continue leveraging our tools and investing your time, resources, and creative efforts to produce high-quality, relevant content above all else.

Another note: Core Web Vitals will only apply to mobile search results.  Across our network, we see that nearly 40% of inbound traffic (and leads!) to Carrot sites still occur on desktop.  Those desktop search results will not be impacted by this update at all.  That’s why content is still so important. 

DO Take A Minimalist (And Mobile First!) Approach To Design

Because this update applies solely to mobile search, it underscores the importance of taking a mobile-first approach when looking at your website content and design.  Let’s face it – mobile has taken over. 

As we mentioned, 60% of traffic across our Carrot network occurs on a mobile device.  Keep that in mind when thinking about how to layout and implement content on your site.  Sometimes, less is more.

We recently did a series of conversion tests that reiterates this point. We found that simply reducing the amount of content in a website’s main hero section and form, could increase conversion rates by up to 50%! 

This test confirmed our theory that by reducing the clutter that a visitor sees, they will be more likely to engage with the lead form.

The same principle applies to site speed and performance.  Each additional element that you include on a page requires additional resources to process, render, and place that element on the page.  That results in additional time that it takes the page to load. 

The most common abuses of this also often incorporate some of the most resource-heavy elements – like pictures and videos placed all around the page, or high up near the top of the page. 

While we encourage you to continue creating great content to highlight your credibility and experience, we also encourage you to be mindful of how, and where, you deploy that on your site.  Run snapshots before and after adding it and see how it impacts your scores. 

At the end of the day, the goal of your site is to generate leads.  With so many users now browsing on their phones, it increases the importance of improving user experience in more ways than just site speed. 

By taking a step back and considering how some of your content elements might be drawing attention away from conversion elements or impacting a visitor’s experience on your site, you’ll also be guaranteed to improve your site speed metrics at the same time. 

DO Take Image Optimization Seriously

While we are on the content note, we understand that there are naturally going to be images and graphics you want to include to help highlight your experience and improve your site aesthetic. 

We highly recommend being cognizant of the various ways to ensure you aren’t overburdening your site’s speed and performance when adding images.

For step-by-step examples, check out our image optimization guide.

DON’T Weigh Your Site Down With Tracking Scripts

Just like with content elements, too many unnecessary tracking scripts and third-party codes can also overburden your site and negatively impact your Core Web Vitals scores. 

The same concept applies: each script or code snippet you add requires more resources to execute.

We get it – some tracking scripts like Google Analytics, Google Ads, and the Facebook pixel might be necessary for your marketing if you’re making ad-buying decisions based on those metrics.  In this case, you have to consider it a trade-off. 

In exchange for gaining visibility into those tracking metrics and insights, you’re negatively impacting your site speed marginally.  Which is more important to you?  In most cases, those tracking analytics will outweigh site speed.

If you aren’t heavily and consistently using these tracking tools, perhaps consider what you really need and what you can get rid of.  Over time, the addition of individual scripts and code snippets can naturally bloat if not routinely audited for only the most necessary scripts.  This is one of the most common variables we see when reviewing customer site speed report results.

Note: This also applies to any additional third-party scripts and services like chatbots, call tracking, etc.

Finally, DON’T Freak Out…

Core Web Vitals and Google’s Page Experience Update are certainly complicated, but by taking the time to understand the basics and paired with our Engineering Team’s work to optimize your site, you’ll be ahead of most site owners. 

Screaming Frog analyzed 20,000 URLs last year, and only 12% of mobile sites and 13% of desktop sites passed the Core Web Vitals assessment. There is a lot of work for everyone to do, and we’re committed to continuing to provide you with the resources and updates you need.

We’re thankful for a great community of members who are really supporting what we’re doing here at Carrot to help transform the way high-achieving real estate agents and investors use the internet to grow their real estate business.