SEO News

In the fast-paced world of real estate, staying ahead of the curve is paramount. Dive into the latest SEO news, strategies, and insights tailored specifically for the real estate investor community, ensuring you’re always at the forefront of digital marketing innovations.

2023 Google Algorithm Updates

Oct. Core Update

Oct. 5th – Still rolling out.

Core updates involve large changes to Google’s algorithm aimed to make the results better. They’re generally focused on E-E-A-T or Experience, Expertise, Authoritativeness, and Trustworthiness. These updates can cause significant shifts in ranking. The rollout may take up to 2 weeks to complete.

Google's October 2023 Core Update

How to Recover: Plan for the Future

There isn’t any reactionary “fixes” that they can do to regain rankings until the next Core Update happens. You could always work on getting more reviews on your Google Business Profile (formerly Google My Business), optimizing your About page, and adding more credibility throughout your content though!

If you were impacted by a Core Update, you should get a refresher on the SEO strategy that we teach in the 30 Day Challenge and/or review the factors that contribute to EEAT.


Oct. Spam Update

Oct. 4th – Still rolling out.

This update to Google’s spam detection systems will improve their coverage in many languages and spam types. It aims to clean up several types of spam that were reported in Turkish, Vietnamese, Indonesian, Hindi, Chinese, and other languages. It targets cloaking, hacked, auto-generated, and scraped spam. The update will take a few weeks to roll out.

Some key things Google considers spammy or misleading include:

  • Hidden text or links that users don’t see but search engines do.
  • Automatically generated content with little or no added value.
  • Large-scale article scraping without permission
  • Pages loaded with distracting ads that provide a poor user experience
  • Affiliate pages with thin content focused heavily on monetization

Google may also tag sites as spam if they engage in practices like cloaking, sneaky redirects, or creating “doorway” pages. Any attempts to deliberately trick search engines will cause issues.

Additionally, Google’s guidelines advise against overly aggressive commercial tactics like false claims, and misrepresenting products or services.

How to Recover: Edit Your Automated Content Library Posts

Make sure that you’re getting the maximum amount of benefits from your ACL blog posts by editing them to be 50% or more of unique content. If you’re finding it hard to add unique content, then try sharing some of your personal experiences within the blog posts. Adding personal experiences, even from a different or seemingly unrelated industry, is a great way of improving your EEAT score and showing your website visitors that you have the level of expertise that they’re looking for.


Sept. Helpful Content System Update

Sept. 14th – Sept. 28th

The Helpful Content System promotes more original, helpful content written by people, for people, rather than content made primarily for search engine traffic. Google mentioned that this update improved the classifier.

Google made a few changes to its official helpful content page including:

Sept. Helpful Content System Update Image

How to Recover: Self Assess

Google also added these lines, “If you’re producing helpful content, then you don’t need to do anything; in fact this system may be good for your site, as it is designed to reward helpful content.” And this one too, “If you’ve noticed a change in traffic you suspect may be related to this system (after a publicly-posted ranking update to the system), then you should self-assess your content and fix or remove any that seems unhelpful.” This self-assess advice was from earlier this week.


August 2023 Core Update

Aug. 22nd – Sept. 7th

Core updates involve large changes to Google’s algorithm aimed to make the results better. They’re generally focused on EEAT or Experience, Expertise, Authoritativeness, and Trustworthiness. These updates can cause significant shifts in ranking.

How to Recover: Plan for the Future

There isn’t any reactionary “fixes” that they can do to regain rankings until the next Core Update happens. You could always work on getting more reviews on your Google Business Profile (formerly Google My Business), optimizing your About page, and adding more credibility throughout your content though!

If you were impacted by a Core Update, you should get a refresher on the SEO strategy that we teach in the 30 Day Challenge and/or review the factors that contribute to EEAT.


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