How Townsend Realty Group is Predictably Growing Business with Carrot
The Georgia-based real estate team uses Carrot’s trainings and resources to gain clients online within their community.
- Industry: Agent
- Location: Cherokee County, GA
- Clients Served: served 1,500+ clients
- Year founded: 2002
Tom Townsend is a real estate agent in Georgia. In 2002, he decided to pursue a career in real estate, fueled by a desire to work on his own watch and spend more time with his family.
He started out flipping houses. But in 2013, he pivoted to buying and selling homes, uniquely using his expertise as a Certified General Appraiser to serve his clients. Now, he’s a Keller Williams agent with a four-person team. They are aiming to close 53 deals this year (they’re on track for it!) and, for the first time in a long time, Tom feels clarity and peace of mind about where his business is headed.
The growth is steady and predictable. But it wasn’t always that way.
All other marketing channels are just tactics, Carrot is the big chunk in the middle that was just missing.
– Tom Townsend
The challenge: Marketing his business was difficult and produced unpredictable results.
Tom will be the first to admit that, before joining Carrot, marketing his business was difficult and produced unpredictable results. He would cold call, send mailers, network, and do anything else that came to mind. Some of it worked. Some of it didn’t. That was the problem. Rather than planting seeds and harvesting leads, Tom was hunting for his deals. And while that worked for a while, Tom realized that if he ever stopped working, his business would crumble… he hadn’t created processes to predictably generate leads and close deals.
His business was successful. But it was also exhausting, unpredictable, and dependent upon him working long hours. Tom knew he had the knowledge and the skill to be one of the best real estate agents in his market, but he struggled to consistently get his message out about his business. There was a gap.
He knew how to serve clients… but he didn’t know how to find them in a sustainable and scalable manner. His Keller Williams website wasn’t supporting his other marketing efforts like he needed it to — people might visit, but they rarely turned into leads. Even his paid Google Ads traffic was converting poorly. And SEO seemed like something he’d never be able to figure out.
That’s when he discovered the power of Carrot: search engine optimization, predictable lead-flow, consistent business growth… allowing him more time for the things that matter most in life. And he decided to give it a try. That’s exactly how he uses Carrot.
The tools: Carrot features
For Tom, Carrot is the central hub that brings all of his marketing efforts together. He’s running PPC ads to drive traffic to his site in the short term while leveraging Carrot’s easy content marketing tools and strategy to build his SEO for long-term lead generation. And since he’s driving traffic from all of his marketing efforts to his Carrot site, he can track performance across all campaigns and channels, giving Tom the clarity and comfort he needed with his marketing strategy.
Here’s how Tom is using Carrot as the central hub to tie together all the marketing efforts they were once doing on their own to become the authority in their area:
Trainings & Resources
Tom says he’d be lost without all the content and resources we’ve created and shared to help him build his strategy as an agent.
Automated blogs & VideoPost
Carrot keeps Tom from having to outsource content marketing to become the authority in his market by making it easy to schedule and post content to his site with pre-written automated blog posts and our VideoPost feature that transcribes your video content into long-form articles.
Campaign Tracking Links & Lead Manager
Tom sends traffic from all of his marketing channels to his Carrot site and is able to track the performance of his marketing campaigns using campaign tracking links. Instead of guessing what he should try next, he now has the visibility to see where he should put his marketing budget for maximum ROI.
Landing pages & Location pages
Tom is able to niche down his marketing with hyper-targeted landing pages and location pages that allow him to beat out the competition and improve his SEO rankings for people searching for homes with specific parameters.
Site visitors are able to search and view up-to-date MLS listings for homes for sale in Tom’s area, without ever leaving his site. By keeping more of his site visitors on his site with IDX, he’s able to turn more traffic into leads.
Since starting with Carrot in May of 2020
Keywords Rankings in Top 3
Tom Townsend has been a successful real estate professional for quite some time. But it wasn’t until he learned about online marketing for Real Estate Agents through Carrot that he was finally able to consistently grow his business and create predictable lead flow.
Now, he knows what the future of his business holds and he knows where he wants to take it. More importantly, he knows how to take it forward.
What about you? Are you ready for consistent and predictable growth in your business? Click below to learn more!
Clarity is power. I know and can see where we’re going and I feel confident in where we’re going. And I finally know how my marketing is doing.
– Tom Townsend
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