I’ve been fortunate enough to be able to spend years and years studying great marketing – from the mindset and psychology to which tactics and hacks work best. I’ve also leveraged that knowledge to build multiple six-figure businesses, including Carrot, as well as help thousands of real estate agents and investors build successful businesses.
So, it makes sense that when my podcast producer, Brady, pitched me the idea of doing an entire podcast series on “15-minute marketing truck talks”, I said “Absolutely!”
We would use the classic Trevor Truck Talk-style podcast format for a marketing mastermind of sorts. So here we are 10 weeks later… over 10 of my most valuable marketing concepts and plenty of real-life examples of how agents and investors can implement them immediately.
Just think of this as your shortcut to a 4-year marketing degree, without the $40,000 of debt.
Grab a pen, get ready to take notes, and go crush it.
Let’s dive in below,
Trevor Truck Talks:
15-minute Marketing Mastery Edition
#1: How to Turn Any Client Into a Walking Billboard
Get ready for some big, juicy knowledge bombs! We’re putting our weekly live show “Ask Carrot” on temporary hold, but we still want to bring you as much value as humanly possible! So, we thought to ourselves “What better way to teach you marketing than to tap into the mind of the smartest marketer we know!” In this special 15-minute Marketing Masterclass, Trevor’s going to teach you how to make people fall in love the way you do business, so they become your biggest advocates and best referrers. Here we go!
#2: 3 Hot Marketing Tips to Grow Your Real Estate Business Even Faster (with little to no time commitment)
There are 3 ways to grow any business…Get more customers, increase the frequency of purchases, or Increase the average order size. Today Trevor is going to teach you his best tactics for each one! This will be a quick mix of what we do at Carrot and what our best customers are doing. Listen in to find out how you can start getting the most from every deal.
#3: Winning with Credibility | How to Get Amazing Testimonials From Your Customers
In this 15-Minute Marketing Truck Talk, Trevor begins to walk you through his content bullseye framework. He’ll be teaching you exactly how you can increase your credibility and build authority through easy-to-shoot videos, so you can beat out the competition in your market. Listen in to hear some of our best, most simple tactics you can start implementing in your business today.
Mentioned in this episode: https://carrot.com/credibility/
#4: The Biggest Marketing Mistake You Can’t Afford to Make
You can find plenty of strategies and hacks about “How to reach your key demographic” or “How to find your ideal customer”, but the problem is most people tend to skip over this one fundamental piece of all marketing. It’s the thing that separates the successful from the struggling. It’s the thing that removes all obstacles between you and your customer. It’s what you can’t afford to miss. Hear what it is in this week’s marketing truck talk with Trevor.
#5: Unique Mechanisms in Marketing… How Just One Lesson From BEER Can Completely Separate You From Your Competition
“The market is saturated.” We hear this a lot lately. We know there are floods of new agents and investors coming into your market, wanting a piece of the pie. Competition is real. But we’re going to tell you why this shouldn’t be a concern for you, whether you’re new or experienced. The good news is that this happens in near every industry, and there are specific things you can do to stand out from your competitors. Trevor’s going to share with you one of the most important lessons he’s learned in his career, through working with tons of real estate investors and now agents. Hear from a master marketer on how you can stand out and build authority in your market. Listen in.
#6: Does Your Sales Pitch Stink? | People Don’t Buy Products, They Buy Better Versions of Themselves
How many of your deals fall through because your buyer decided to back out at the last minute? Or maybe you offered everything you could think of, but they still weren’t convinced that you were the solution they needed. Throw out everything you thought you knew about sales. I’m going to teach you an entirely new perspective. Start shifting the way you speak to your prospects and stop letting deals fall through the cracks. Listen in.
#7: How To Make An IRRESISTABLE Offer | Separate Yourself From the Competition With 3 These Simple Tactics
When every other agent and investor is offering the same not sacrificing your commissions? What’s the catch? There isn’t one. Let me just walk you through the most effective, actionable steps and catch-phrases you can start using to craft your own irresistible offer – just like how I’ve grown my previous businesses, Carrot, and how our top customers are closing more deals than anyone else. Let’s go!
#8: Part 1/2 | How to Scale Your Marketing With MATH, Not EMOTION!
If you view your marketing simply as an expense, you’re doing it wrong. GOOD marketing should be an investment. The problem is, most people don’t know how much money to budget and where to spend it! That’s why Trevor is going to lay out the exact formulas and numbers you need to be crunching in order to have effective marketing that produces consistent lead flow. Listen in!
#9: Part 2/2 | Your Master Plan For Creating A Big, Fat, Juicy Marketing Stack
Marketing can be overwhelming. Intimidating. Massively distracting! Between social media, PPC, SEO, Facebook ads, not to mention all of your offline marketing, how on earth do you decide what to focus on?! Trevor is going to simplify it for you. He’s going to lay out the exact steps you need for scaling your marketing efforts, 1 thing at a time. Oh! And if you missed Part 1 of this episode, go back and listen to “How to Scale Your Marketing With MATH, Not EMOTION!” Enjoy!
#10: BONUS: 2 X Your Lead-To-Close Ratio With These Four Easy Follow-Up Processes
How Many deals are slipping through the cracks due to a bad follow-up process – or even worse, no process at all? In this final episode of Trevor’s Marketing Truck Talk Masterclass, he lays out 4 crucial tips our best customers are using to double their lead-to-close ratio! Stop losing leads to your competition… Listen in!