Author: Trevor Mauch

EP 120: Behind The Scenes: Carrot Culture, CarrotCamp, Whiskey, and More
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Everyone is so nice! I’m looking for someone I don’t like, but I can’t find them. Tim Oppelt

This CarrotCast episode is actually pretty darn unconventional. We’ve never done one like this before. You may hate it, you may love it, I’m not sure.

But the reason I’m saying this is we recorded a little bit of a side conversation, Friday this last week, during the week of CarrotCamp, with my team.

There were a couple of our guys from out of town, out of state, one of them from Delaware, one of them from Philly, and a few local guys.

We were just kind of chatting. One of our Carrot Camper attendees, Beau Hollis, crushing it, does well over a hundred deals a year, he brought an amazing, amazing bottle of whiskey you could only get in Kentucky where he lives. So we cracked the bottle open, we sipped a little bit of whiskey, and we chatted for a half an hour, kind of decompressing CarrotCamp week.

We talk about business culture, company culture, the perspective from some of these employees of Carrot, from these team members, their perspective of culture, and why they joined Carrot, and how they joined, and how you can do the same thing in your own business.

What we’ve done here at Carrot, while it is unique to our culture, like what we’ve built is uniquely Carrot culture, you can build your own culture as well, and take these cues, take these tips, take the conversations from our team members, and infuse them into how you build your culture, moving forward to.

Now, with that said, the audio is a little bit weird. We weren’t planning on recording a podcast at that time but I pulled out my cell phone and I literally just pointed it towards people, so my voice is definitely a little bit louder.

If this is your first episode of CarrotCast, this is not how all of them are. This is kind of a special fun one, but hopefully you get some great information, some great content as you’re listening to this episode of the CarrotCast, a special one, behind the scenes conversation in our office, end of the week of CarrotCamp, talking about culture, hiring people, joy in your work, the whole shebang. Enjoy!

Also, please give us a rating on iTunes and listen to other episodes of the CarrotCast!

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Behind The Scenes: Carrot Culture, CarrotCamp, Whiskey, and More

2:00 – Carrot employees and real estate investors, Tim Oppelt and Grady Sullivan share their thoughts about CarrotCamp and Carrot HQ in Roseburg, Oregon.
5:50 – Introducing Josh McIntyre, one of the newest “local” Carrot employees.
7:55 – Building Carrot Culture. Why Levi Chappell decided to join Carrot as an employee.
8:55 – How to build a company that people want to work for.
10:45 – Why Tim has chosen to deploy his time to Carrot instead of somewhere else.
13:05 – Creating good Core Values. Why the latest Carrot additions felt a connection before joining.
19:30 – Be clear when communicating… One of the ultimate ways to build trust.
21:00 – Josh’s perspective of what he experienced during CarrotCamp.
23:20 – The ikigai exercise. Battling the common symptoms of being a high-achieving entrepreneur.
25:45 – The number one thing that Trevor is most proud of with Carrot.

LINKS TO ADDITIONAL RESOURCES FROM THIS EPISODE
- CarrotCamp Spring 2019: CarrotCamp
- Perfecting a Creative Real Estate Strategy to Beat the Current Market Environment w/ Joe McCall: CarrotCast
- How RJ Will Do $2M+ Flipping Houses In 2018 In 4 Different States: CarrotCast
FREE RESOURCES FOR YOU!
- Check out our blog!
- Check out our podcast!
We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook.

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September 25, 2018
EP 119: Who Are You Showing Up For Today?
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Stop sabotaging your success. Learn to face the fear of taking risks. Trevor Mauch

On this episode of the CarrotCast, I want to talk something I was discussing with a really high-level house flipping business CEO recently. Having the energy to make people feel better and thinking “who do I need to show up for today?” It’s really easy to get lost in your metrics. It’s really easy to get lost in your KPI’s. It’s really easy to get lost in your goals.

Everyone gets lost. It’s part of being motivated. It’s part of being an entrepreneur. We tend to stop thinking about what and who we need to show up for right now and bury ourselves in the achievements and sorrows of our work.

If this is you, listen to this episode and start changing your mindset. Start showing up for the people you love. Start showing up to make people happy. I hope this helps and starts making a difference in your life.

Also, please give us a rating on iTunes and listen to other episodes of the CarrotCast!

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Who Are You Showing Up For Today?

:50 – Happiness and energy can come from many different places. Quick story about Trevor’s recent “high energy” encounter.
1:30 – This one phrase helps Trevor build energy and passion for his day. Find out what it is.
3:35 – Ask yourself this important question every day.
5:50 – Close your eyes and think “who am I showing up for today?

LINKS TO ADDITIONAL RESOURCES FROM THIS EPISODE
- We’re The Fastest Growing Software Company In Oregon… + Speaking Dreams Into Reality: CarrotCast
- Perfecting a Creative Real Estate Strategy to Beat the Current Market Environment w/ Joe McCall: CarrotCast
- How RJ Will Do $2M+ Flipping Houses In 2018 In 4 Different States: CarrotCast
FREE RESOURCES FOR YOU!
- Check out our blog!
- Check out our podcast!
We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook.

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September 18, 2018
EP 117: We’re The Fastest Growing Software Company In Oregon… + Speaking Dreams Into Reality
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Don’t start a business on being mediocre. Go for being the best! Trevor Mauch

On this episode of the CarrotCast, Carrot recently received some very exciting news and we want to share it with everyone. Because, if it wasn’t for our amazing team and our equally amazing members, we wouldn’t be where we are today.

Tune into this episode of the CarrotCast and learn which “life list” item I can now, proudly, cross off my list.

I hope this episode inspires you to write down your own dreams, visualize success, and make them happen!

Enjoy!

Also, please give us a rating on iTunes and listen to other episodes of the CarrotCast!

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We’re The Fastest Growing Software Company In Oregon… + Speaking Dreams Into Reality

:45 – What prestigious list Carrot recently joined.
1:50 – “Think and Grow Rich” the path to visualizing success.
2:45 – The item on my “life list” that I was able to recently cross off and how it happened.
6:45 – Carrot’s business path and our intention for our members.
8:35 – When you go wide but not deep, you don’t give yourself true momentum.
9:45 – So proud of the Carrot Team to be the fastest growing software company in Oregon.
10:25 – What dreams can you write down so to visualize getting there. Making it happen!

LINKS TO ADDITIONAL RESOURCES FROM THIS EPISODE
- Breaking Down the Barriers to Achieving Your Goals: CarrotCast
- What I Told 53 Local Entrepreneurs About Life, Success, and Happiness: CarrotCast
- My 3 Mindset Tips to Help You Motivate, Inspire, and Execute… CarrotCast
FREE RESOURCES FOR YOU!
- Check out our blog!
- Check out our podcast!
We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook.

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September 11, 2018
EP 116: Marketing Rant: Short vs Long Content, Performance Over Aesthetics
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We’re never going to sacrafice performance for the sake of design. Trevor Mauch

On this episode of the CarrotCast, I’m going to dive into the age-old debate of short vs long-form content and performance over aesthetics.

This call is a small marketing lesson to make all of your marketing better. Online and offline. We’re going to cover my strategies and why I believe in the Carrot marketing strategy.

Enjoy and I hope this call helps to change your mindset around your marketing.

Also, please give us a rating on iTunes and listen to other episodes of the CarrotCast!

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Marketing Rant: Short vs Long Content, Performance Over Aesthetics

:40 – Building companies based on short vs long content. Example of a direct mail piece of marketing content that blew a short piece away.
2:55 – The dangers of fully outsourcing your marketing. What Trevor learned from taking this route in past.
5:20 – Trevor’s example of an ugly, long-form, but highly effective piece of marketing. Find out why this piece drew him in.
9:35 – How long-format content can help you cast your vision.
10:50 – Why “wordy” content coverts.
14:40 – Why pre-framing your business after the initial opt-in is so important.
18:20 – Squeeze pages vs. websites. Where there are issues with both and how to solve them.
19:35 – 3 action items you can do to become a better marketer.
26:50 – Test, test, and test again. What our data has shown us. The many factors of the amount of copy you need on your website.
30:25 – Why and where (industries) long copy works best.
33:35 – Why a Carrot member in Oklahoma has been closing 1 in every 4 leads.
36:30 – Having the right mindset. Always consider aesthetics vs profits. Which is more important to you?

LINKS TO ADDITIONAL RESOURCES FROM THIS EPISODE
- Perfecting a Creative Real Estate Strategy to Beat the Current Market Environment w/ Joe McCall: CarrotCast
- How I 10x’d My Income And Found My Purpose With This 15 Minutes Per Quarter “Energy Audit”: CarrotCast
- My 3 Mindset Tips to Help You Motivate, Inspire, and Execute… CarrotCast
FREE RESOURCES FOR YOU!
- Check out our blog!
- Check out our podcast!
We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook.

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September 6, 2018
EP 115: Perfecting a Creative Real Estate Strategy to Beat the Current Market Environment w/ Joe McCall
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I think investors today especially need to be educating themselves on creative real estate because lease options, owner financing, subject to’s, contracts for deeds and things like that become a lot easier to do when the market starts going down. Joe McCall

Hey everybody! I’ve got a special guest with me today on this episode of the CarrotCast. I’ve known Joe McCall for years. Funny thing is, I didn’t even realize it until after we recorded this, I’m going to see him four times in person in the next about 60 days at four different Masterminds. Kind of cool, and we have a chance to talk about a lot of cool stuff on here.

So the main things that you’re going to be grabbing away from this Podcast. There are some really cool things we didn’t even intend on diving into on the impact of Masterminds and what we’ve done with them and how you can even start your own the way that we have. We dive into that, we dive into wholesaling lease options. Why in this market environment, you need to be doing creative real estate because if you’re not doing creative real estate in this market environment where we’re at or near the top of the market, you can’t keep on doing things the way you’ve been doing it the last one or two or three years.

We’ve seen Carrot customers go out of business, because they haven’t shifted it off of their strategy. So are you molding your business around your solution and not changing your solution? Are you molding your business around solving the problem your clients find? One of the ways that you can do that is with wholesaling and lease options and we dive into that in pretty good detail.

Joe also dives into his process on finding the best cash buyers out there.

Without further ado, let me welcome in Joe McCall to the CarrotCast.

Enjoy this episode. Giving a rating on iTunes and please listen to other episodes of the CarrotCast!

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Perfecting a Creative Real Estate Strategy to Beat the Current Market Environment

1:35 – Joe’s LOVE for Carrot and why he can’t understand when people think they can do it on their own.
6:00 – How Joe started his own mastermind to help others grow their real estate investing business.
10:55 – The fruit of your labors pay off. Joe shares his thoughts about giving more than you expect to get back.
14:10 – Falling from the corporate ladder. Joes path into real estate investing.
20:50 – Be aware of what is going on around you. How to ride the market upswings and downswings wave.
24:00 – Why you need to educate yourself on creative real estate strategy.
25:50 – Knowing what the “Smart Money” is doing next. Setting yourself up for the next real estate phase.
29:30 – GOLD TIPS: How to use a list source.
34:05 – Joe’s phone system method.
36:50 – Standing out from your competition. On and Offline strategies.
43:25 – How online marketing impacts your offline marketing. Also, how one Carrot member could making hundreds of thousands more just from making the switch to Carrot.
45:45 – Where wholesaling lease options can play into your real estate strategy.
51:20 – The wholesaling lease options avatar.
54:50 – What is mechanically different within the types of offers Joe makes for wholesaling lease options.

LINKS TO ADDITIONAL RESOURCES FROM THIS EPISODE
- Real Estate Mastery: Wholesaling Lease Option Book
- Real Estate Investing Mastery: Podcast
FREE RESOURCES FOR YOU!
- Check out our blog!
- Check out our podcast!
We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook.

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August 28, 2018
Content Marketing for Real Estate Agents | How to Pick Your Niche Locations [Agent Whiteboard Series]

Video Transcription

Hey, Trevor here with Carrot again, coming at you with video number three in this series, to walk you through how to go through our content marketing pyramid so you can finally crack through that clutter and really gain a competitive advantage in your market.

We’re going to be talking about locations now. So by this time you’ve already discovered what your core values are. Why are you in business? You’ve written those down. You’ve done a simple video about why you’re in business and why you love to work with buyers and sellers. That’s going to help people resonate.

Next.

You’ve also picked between one and three niches. Things that you can really drill down on where you can tailor your message and your videos and your content, the way that you speak to people.

First, you can tailor your audience to that message, because now you’re going to resonate with those people that are in those niches. It’s going to help you target your marketing down the same way we’ve grown here at Carrot.

That’s because we have a solution that’s universal. We could sell our solution to plumbers, and to real estate agents, and real estate investors and financial planners. The solution solves all of it. But when we can niche our product and niche marketing down, we can better serve you and better make sure our content resonates with you so you notice it.

Real Estate Niche Location

The next step is locations. A lot of people think locations are just cities, towns, things like that. But what I would like to challenge you on is that locations are any particular spot or type of property that you can really focus a certain message on.

Here are some examples. It could be towns. It could be a here in Roseburg, Oregon. Roseburg could be a location. You create a page for that, that has the Roseburg properties for sale on there from your IDX listings from Carrot.

Then Sutherland, and then Winston and Reedsport and all those are different towns around Roseburg. We would definitely want all of those towns that have a page on the website with a title that’s something like a Homes for Sale In (insert city). Then probably a video.

I’m really going out there with something that my competition can’t, they can’t put a video of me on their website. So put a video of yourself on your website explaining that location. Then put your IDX property listings after maybe a few paragraphs of content.

Now other types of locations can be neighborhoods. So if you’re in a bigger city or even small town like Roseburg, there are certain neighborhoods that people really, really want to buy and sell houses in. Hucrest is one, even in the town of 30,000 people. If you go to Google and start to type up homes for sale in Roseburg, you’re also going to see other suggested searches after that for neighborhoods in there, which is kinda cool.

Hucrest is a neighborhood, Melrose is a neighborhood that is pretty sought after in here. If people are searching for them, I want to create a locations page that ranks well in Google for those. I also want to create that video and get it up into YouTube and get on Facebook too. So I could turn those into ads if I want it to.

There are other types of things that are property types. So if you’re a specialist, if one of your niches is river homes in a particular river or a country club or whatever it is, and that’s one of your niches, then you should create a locations page for that niche.

Here’s an example, G Team, they’re a Century 21 brokerage here in Roseburg. They’ve done amazingly well, and they focus in on a few niches. On North Umpqua River homes, on lifestyle properties with great views, and income properties. They all happen to be about the same type of Avatar. The same type of person who probably has some income, looking to get an amazing house and also looking to grow their income with rental properties. So you can also create a page for property types like river homes.

So here on Carrot we launched a page. It’s homes for sale on the North Umpqua, Roseburg, Oregon.

Image Source: G Team Real Estate

Then we create a video talking about homes for sale in North Umpqua River, and how they can help you. How they actually own a home in the river, and her parents own a home on the river, and they’ve sold tons of homes on the river. All in a short little video. You can do the same thing.

Then below the video, we’ve actually put up a custom search through the IDX that only shows river homes for sale in that area. We’ve drawn a little boundary around there and it’s river homes for sale, so now they can drive people to a page that’s specifically for North Umpqua River homes for sale in the Roseburg area. They can drive traffic from Facebook, or from YouTube or when they’re talking with someone locally, they can say, “Hey, go to Xyz.com, forward slash river, and you can see all the updated properties.”

Attracting New Prospects Via Niched Down Content

When you’re going through and doing this, leverage our tutorials here at Carrot to walk you through how to do those page, or we do have services that can do it for you. If you’re not a Carrot customer, no big deal. It’s just going to be a little bit harder for you to set them up yourself to get them ranked well and Google on a different platform. But you can still launch locations pages for all these locations you do business in and don’t forget creating neighborhood ones or niche down property types if those are within your niche.

Those are going to help you get better rankings in Google, attract new prospects, get people on your retargeting list for Facebook and it’s going to give you more content you can continually drive people back to in your content. Here’s one idea for you.

Let’s say you’ve got your niches down and you’ve got your locations down and you’re taking out your cell phone and doing a piece of content on a river home today. Take it out and give your three to five-minute talk about a tip or something like that about river homes and then you can give a call to action to drive to this page for them or landing page.

You could say, “Hey, just go to Xyz.com forward slash river to get an updated list of all of the North Umpqua River property homes for sale in this area, and you’re gonna be the first one to get notified of them. Go check it out. Xyz Dot com, forward slash river.”

You can say that inside of your videos. It’s going to continually drive leads, build you up as the expert for that type of property, and you’re going to cut through that clutter and really, really grow your business. You’re not going to be stuck with whatever Zillow is going to be giving you. You’re not even going to care if there are a million other agents in the market because you’re the only one claiming the space for that niche.

Watch Other Videos in the Agent Niche Series:

Watch the next three videos in this four-part “Content Marketing for Real Estate Agents” series.

5 Steps for Real Estate Agents to Cut Through Online Clutter and Dominate the Market

Content Marketing for Real Estate Agents: Pinpoint Your Marketing Niche

Content Marketing for Real Estate Agents: Crafting a Niche Report

Or… Check out the Carrot Real Estate Training Playlist.

August 25, 2018
EP 114: Flipping Your Risk Profile + My Crazy Week…
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Stop sabotaging your success. Learn to face the fear of taking risks. Trevor Mauch

What a crazy week! One of the worst but best. A fever, some poison oak, and a root canal forced me to take another look at my process and how I can serve the Carrot team better.

Recently I’ve found myself wrapped up in agendas and failing to draw the line to what I can “throw away”, “hand off”, and “what need to be involved in.”

I’ve also been creating strategy systems so our team can understand what I’d like see happen without being so involved. Things that not only drain my energy, but also the team.

Most of all, I talk about flipping your risk profile and what that means to me. It can be difficult to take a risky leap from a job that is putting food on the table.

But, if you don’t take a chance you’re 100% guaranteed to you won’t enjoy the benefits of being an entrepreneur.

Enjoy this episode. Giving a rating on iTunes and please listen to other episodes of the CarrotCast!

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Flipping Your Risk Profile + My Crazy Week…

1:40 – Struggling to draw the line. What number is too many meeting?
3:40 – Shifting the priority matrix on to more important things.
4:50 – Cleaning out commitments. What can be through out, what can be handed off, and what needs to be given to the team so they are successful.
5:45 – Creating systems that everyone is accountable of using.
8:00 – Building strategies so the Carrot team can better understand what I need from them.
9:20 – Flipping your risk profile.
10:20 – Sabotaging your success. Learn to face the fear of taking risks.
12:00 – What flipping your risk profile means.
14:45 – If you don’t take a chance, you’re 100% guaranteed to never enjoy the benefits of being an entrepreneur

LINKS TO ADDITIONAL RESOURCES FROM THIS EPISODE
- Breaking Down the Barriers to Achieving Your Goals: CarrotCast
- What I Told 53 Local Entrepreneurs About Life, Success, and Happiness: CarrotCast
- My 3 Mindset Tips to Help You Motivate, Inspire, and Execute… CarrotCast
FREE RESOURCES FOR YOU!
- Check out our blog!
- Check out our podcast!
We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook.

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August 21, 2018
EP 113: What Climbing Everest TWICE Taught Brad Weimert About High-performance in Other Areas of His Life
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We very often compare ourselves as entrepreneurs with these business people that are selling billion-dollar companies or have $100,000,000 companies which I’m not close to on that area. The reality is that I’m playing on a different field. I set up a different game for myself and if you don’t actually have the ambitions and haven’t created the goal to get there and created a plan to get to that goal… it’s absurd to compare yourself. Brad Weimert

On this episode of the CarrotCast we welcome on entrepreneur, adventurer, and founder of Easy Pay Direct, Brad Weimert.

Brad has a similar sense of core values as we do here at Carrot. We seek out and build real relationships with people that are passionate about what they do and who they help.

He does it with a slightly different approach than most.

Learn what climbing the size of Mt. Everest TWICE taught him about high-performance in areas of his life that otherwise (without adventure) may never have been learned. Therefore, his entrepreneurial spirit also might not be burning as hot.

Enjoy and get ready to be inspired to take on a new level of passion, commitment, and spirit.

Check out past episodes of the CarrotCast.

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What Climbing the Elevation of Mt. Everest TWICE Taught Brad Weimert About High Performance Entrepreneur and in Other Areas of His Life

2:30 – Deep dive into Brad’s company, Easy Pay Direct.
5:35 – The Challenge that triggered Trevor to want to bring Brad onto the CarrotCast.
9:55 – Brad’s Everesting challenge and why he chose to dominate 34 laps instead of 17.
12:30 – Understanding the motivational wheel and what our bodies are capable of accomplishing.
14:40 – Brad’s training before the challenge.
17:50 – The perceptions Brad had before the event and what people had to say to him during the event.
21:00 – Mental demons he had to battle during the event.
25:15 – How to have full convection in whatever you’re doing.
29:00 – The growth and benefits Brad has experienced personally since the event.
32:35 – The personal challenges does Brad have up next.
33:30 – What it takes to be able to accomplish extreme physical challenges.
36:10 – Brad’s day-to-day diet for sustained energy.
37:30 – The Unplugged Fiji “mastermind” where “250 Entrepreneurs Unplug to Connect” and challenging themselves to go to the next level.
41:10 – The #1 way to breakout of a rut.

LINKS TO ADDITIONAL RESOURCES FROM THIS EPISODE
- Breaking Down the Barriers to Achieving Your Goals: CarrotCast
- What I Told 53 Local Entrepreneurs About Life, Success, and Happiness: CarrotCast
- My 3 Mindset Tips to Help You Motivate, Inspire, and Execute… CarrotCast
FREE RESOURCES FOR YOU!
- Check out our blog!
- Check out our podcast!
We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook.

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August 14, 2018
EP 112: The Ceiling of Complexity, Sabbaticals, and Energy Work As THE Key To Break Through Your Current Growth Ceiling
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Place the power in others hands to find true freedom. Trevor Mauch

Dan Sullivan, one of the top coaches for many entrepreneurs, defined the “Ceiling of Complexity” as, long story short, an overwhelming feeling of the company running you, rather than you running the company. It is a common challenge for quickly growing companies. Life and business just got a lot more complicated than it used to be.

You might find yourself stuck with a feeling of immense pressure. The challenges and demands of running a business tend to drain you of your personal bandwidth. So what do you do?

On this episode of the CarrotCast, we’re going to discuss how to learn to manage and maintain growth. The best ways to manage the complexity of growing a business and how to replace that with simplicity.

Embrace the energy so that you are running your business or life instead of it running you.

Check out past episodes of the CarrotCast.

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The Ceiling of Complexity, Sabbaticals, and Energy Work As THE Key To Break Through Your Current Growth Ceiling

6:15 – What does the “ceiling of complexity” mean and how Carrot has started dealing with it.
9:35 – How to work smarter to work less.
11:20 – An exercise to document your work process to build a higher level of leadership rather than delegation.
14:00 – How to involve your team in crafting a plan to eliminate confusion.
17:40 – Why and how to take a sabbatical. Trevor’s lessons learned from taking a month break in 2016. Unleashing your team to allow them to make decisions.
25:40 – Why guiding your work through happiness and fulfillment is so important. Try an ENERGY AUDIT, if you don’t know what gives you energy and passion:

Download Your Energy Audit Worksheet

Energy Audit Worksheet

28:25 – Growth. Here are some books that Trevor is reading right now to make himself a better leader.

LINKS TO ADDITIONAL RESOURCES FROM THIS EPISODE
- Breaking Down the Barriers to Achieving Your Goals: CarrotCast
- What I Told 53 Local Entrepreneurs About Life, Success, and Happiness: CarrotCast
- Overworked And Struggling To Delegate Tasks? Listen To This…: CarrotCast
FREE RESOURCES FOR YOU!
- Check out our blog!
- Check out our podcast!
We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook.

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August 7, 2018