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We’re never going to sacrafice performance for the sake of design. Trevor Mauch
On this episode of the CarrotCast, I’m going to dive into the age-old debate of short vs long-form content and performance over aesthetics.
This call is a small marketing lesson to make all of your marketing better. Online and offline. We’re going to cover my strategies and why I believe in the Carrot marketing strategy.
Enjoy and I hope this call helps to change your mindset around your marketing.
Also, please give us a rating on iTunes and listen to other episodes of the CarrotCast!
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Marketing Rant: Short vs Long Content, Performance Over Aesthetics
:40 – Building companies based on short vs long content. Example of a direct mail piece of marketing content that blew a short piece away.
2:55 – The dangers of fully outsourcing your marketing. What Trevor learned from taking this route in past.
5:20 – Trevor’s example of an ugly, long-form, but highly effective piece of marketing. Find out why this piece drew him in.
9:35 – How long-format content can help you cast your vision.
10:50 – Why “wordy” content coverts.
14:40 – Why pre-framing your business after the initial opt-in is so important.
18:20 – Squeeze pages vs. websites. Where there are issues with both and how to solve them.
19:35 – 3 action items you can do to become a better marketer.
26:50 – Test, test, and test again. What our data has shown us. The many factors of the amount of copy you need on your website.
30:25 – Why and where (industries) long copy works best.
33:35 – Why a Carrot member in Oklahoma has been closing 1 in every 4 leads.
36:30 – Having the right mindset. Always consider aesthetics vs profits. Which is more important to you?
LINKS TO ADDITIONAL RESOURCES FROM THIS EPISODE
- Perfecting a Creative Real Estate Strategy to Beat the Current Market Environment w/ Joe McCall: CarrotCast
- How I 10x’d My Income And Found My Purpose With This 15 Minutes Per Quarter “Energy Audit”: CarrotCast
- My 3 Mindset Tips to Help You Motivate, Inspire, and Execute… CarrotCast