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EP 116: Marketing Rant: Short vs Long Content, Performance Over Aesthetics

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Marketing Rant: Short vs Long, Performance Over Aesthetics

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We’re never going to sacrafice performance for the sake of design. Trevor Mauch

On this episode of the CarrotCast, I’m going to dive into the age-old debate of short vs long-form content and performance over aesthetics.

This call is a small marketing lesson to make all of your marketing better. Online and offline. We’re going to cover my strategies and why I believe in the Carrot marketing strategy.

Enjoy and I hope this call helps to change your mindset around your marketing.

Also, please give us a rating on iTunes and listen to other episodes of the CarrotCast!


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Marketing Rant: Short vs Long Content, Performance Over Aesthetics

:40 –  Building companies based on short vs long content. Example of a direct mail piece of marketing content that blew a short piece away.
2:55 –  The dangers of fully outsourcing your marketing. What Trevor learned from taking this route in past.
5:20 – Trevor’s example of an ugly, long-form, but highly effective piece of marketing. Find out why this piece drew him in.
9:35 – How long-format content can help you cast your vision.
10:50 – Why “wordy” content coverts.
14:40 – Why pre-framing your business after the initial opt-in is so important.
18:20 – Squeeze pages vs. websites. Where there are issues with both and how to solve them.
19:35 – 3 action items you can do to become a better marketer.
26:50 – Test, test, and test again. What our data has shown us. The many factors of the amount of copy you need on your website.
30:25 – Why and where (industries) long copy works best.
33:35 – Why a Carrot member in Oklahoma has been closing 1 in every 4 leads.
36:30 – Having the right mindset. Always consider aesthetics vs profits. Which is more important to you?

LINKS TO ADDITIONAL RESOURCES FROM THIS EPISODE

  • Perfecting a Creative Real Estate Strategy to Beat the Current Market Environment w/ Joe McCall: CarrotCast
  • How I 10x’d My Income And Found My Purpose With This 15 Minutes Per Quarter “Energy Audit”: CarrotCast
  • My 3 Mindset Tips to Help You Motivate, Inspire, and Execute… CarrotCast

FREE RESOURCES FOR YOU!

We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook.

Make sure you subscribe to get the CarrotCast each week!

Subscribe on iTunes Subscribe on Google Play Subscribe on Spotify

or, direct RSS feed link

Trevor Mauch

Trevor is the CEO of Carrot and knows a thing or two about inbound marketing and generating leads online in the real estate industry. As an investor himself, he's generated tens of thousands of real estate leads and is a leading expert in inbound marketing for investors and agents. In addition, his true passion is helping entrepreneurs grow businesses that truly help you live a life of purpose.

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