You’re working in your unique ability when you have more energy at the end of the day than before you started. Is this you? Or are you coming home every day wishing you had enough energy to show up for your family and you’re not even remotely excited to face the next day? That was me before all of my hustle and grind almost caused me to lose my family – the ones I was working so hard for. Don’t go another day without doing this one simple exercise that completely changed my life at Carrot.com/energy.
It is our job to get of our funks so we can bring other people along… we can not accept negative energy around us.
Trevor Mauch, CEO of Carrot
We all have bad days. Stuck in a funk, bummed out, just not feeling it… this was me last week. But, I realized something needed to change. I needed to deal with my A.N.T.S – Automatic Negative Thoughts.
This episode isn’t about real estate, ya’ll. This is about how to be happy, how to amplify others and how to show up every day giving your absolute best.
I’m going to share with you how I went from being reactive to being proactive, took control over my thoughts, flipped the switch, and regained my momentum.
Listen to the CarrotCast Podcast:
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The A.N.T.S. in your P.A.N.T.S Conversation
2:49 – Recognizing that you’re in a funk.
6:53 – If you’re like me – ambitious, but low on willpower, you might need habit triggers.
9:35 – What are A.N.T.S… Automatic Negative Thoughts? And how do our thoughts affect how we feel physically? We can do everything to make sure we show up our best every day, but sometimes forget to care of our minds.
11:07 – P.A.N.T.S: Positive, Aspirational, New, Thoughts inject positivity into your brain! “This is easy!” “I can do this forever” “My energy is high!”
15:03 – Stop letting the negativity around you weigh you down. Use your energy for positivity, add value, add growth, and get excited about what you’re doing!
16:37 – Own your thoughts with affirmations for specific situations and tell your thoughts where to go.
22:32 – Future pace: Be grateful for what you have at the moment and have a vision for where you are heading.
28:32 – Create a culture of energy within your business. Become a power plant for energy. What companies like Dutch Bros and Carrot are doing in rural America to make an impact on millions of people.
33:20 – Wrapping it up… We’re launching ASK CARROT! A weekly Live Q&A with Trevor. Head over to Carrot.com/ask or YouTube.com/InvestorCarrot starting February 14th at 1 PM PST to ask him anything!
The Secret To True Happiness For Ambitious Entrepreneurs w/ Seth Buechley: CarrotCast
My Struggles And 8 Success Lessons Learned… From Paying Taxes With My Credit Card To Multi-Million Dollar Businesses:CarrotCast
What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch: CarrotCast
We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram
What’s up, everyone! If you’ve listened to the CarrotCast in the past, you’ll know that we’ve done a few episodes on flipping land and how beneficial it can be. I don’t think most investors recognize the value of vacant land.
You won’t have to physically visit the site, there aren’t any plumbing, roofing, or heating systems to maintain, and best of all, the competition is usually much lower.
Willie Goldberg has been a real estate investor for only 2.5 years.While most people are throwing away land deals, he’s made $1.6 million gross in the last 12 months!
Using his Carrot sites, he’s been able to generate 60 deals in the past few months alone!
Today I’m super excited to sit down with Willie to discuss how he first got into land, what he’s doing to capture his leads and to learn his strategy of how he plans to close 500 land deals over the next 12 months!
Read the Full Show Notes Below…
How I Grossed $1.6 Million Flipping Land Using Leads Other Investors Are Ignoring w/ Willie Goldberg
What do you do when you get a land lead? While many people throw these leads away, for Willie Goldberg, it is how he has built his business. After learning about many types of real estate investment, Willie settled on land when he realized there was incredibly low overhead and he could buy and sell from anywhere.
Will Goldberg first started his business in April of 2017. Since college, he had worked in finance, but he knew it wasn’t the lifestyle he was after. Becoming an entrepreneur through real estate became his goal, and in May of 2018, he was able to quit his job to pursue it full-time.
Today, Willie lives in Chicago, but his primary market is in Southern California. He is also buying and selling land in other places such as New Mexico, Arizona, Florida, and a few other states. His current team consists of a partner, a salesperson in the Chicago office, a Transaction Coordinator, and a VA in the Philippines.
Finding Land Sellers
Even with an excellent Carrot Website for your land business, you’ll need to have a way to direct them there. For many land investors, direct mail is how leads are initially activated. That initial piece of contact will direct them to your site.
For Willie, hisdirect mail piece is a simple and to the point offer letter. He mails to micro-geographic areas with blanket offers for vacant lots.
Determining Offer Prices
The first recommendation Willie has when it comes to creating his offers is to not overthink it. His strategy is to use Datatree while pulling comps from Zillow, Realtor.com, and Landwatch. He will determine an offer price that is fair and will still get him a deal, and out the mailers go.
Of course, if someone calls in and their land is actually valued much higher or much lower, Willie and his team will present a counteroffer that makes more sense.
Finding Land Buyers
For Willie, as with many other real estate investors, Facebook Marketplace has proven to be an excellent place to capture leads. He has a VA who manages Facebook, answering all of the inquiries from ads they post. Their emails are collected to create a huge potential buyers list.
Willie also offers to his buyers is owner financing. This has been monumental in his success. By offering owner financing, he is able to get the lots sold faster, all while creating a guaranteed monthly income for himself, something many real estate wholesalers often lack.
Another great way to bring buyers in the door is through videoposts. I am always a big proponent of video to build credibility and connection with potential clients. Your videos don’t have to be complex. A quick cell phone video of you in front of your computer can be very powerful.
You can take your videos one step further by using our awesome video post feature, which will allow you to shoot and post a transcribed video in less than 10 minutes!
Building Credibility As A Land Seller
Right on his website, Willie allows buyers to use a credit card to purchase a property through owner financing. But in order to covert, he has to make sure people realize that his company is real and that they will actually receive the land they are paying for. To do this, it is important to build trust and credibility as a land seller.
Willie has done this through video, email campaigns, and with the information provided on his about page. He has done a very good job of this too. Willie landed on our radar after we saw his site was generating 3,000-4,000 leads!
His customized Carrot site was generating high-quality leads that he is now helping others do the same with his Land Flipping Course. He now has over 75 coaching students, with more and more learning his methods by the day!
If you are a current Carrot customer who is interested in land, head over to Carrot to check out our land sites. You can get one up and running without much customization or effort! Stop throwing away your land leads, follow in Willie’s footsteps to start generating revenue from an often overlooked niche!
Hey guys and gals! I am really excited to sit down with a crazy special guest today, our first ever CarrotCast guest, Tom Krol of Wholesaling, Inc.
I first met Tom 8 or so years ago and I have been excited to be able to work with him ever since. Tom is one of those people with an incredibly infectious personality, who’s enthusiasm will help you believe you can do anything. My kind of guy.
When I first started the CarrotCast in 2016, I knew I needed my first guest to be someone positive, knowledgable, and motivating.
The first person I thought of is Tom. I am thrilled to have him back today to discuss the mindset a successful wholesaler must have, marketing, and what’s changed since we sat down together last.
Read the Full Show Notes Below…
What It Takes to Be a Successful Wholesaler w/ Tom Krol of Wholesaling Inc
Back in July/Aug of 2016, I was feeling a little burnt out and not sure what to do next. I had done an energy audit and realized that I wanted to share inspiration, incredible real estate information I was learning, and marketing strategies that were working for our clients, but I wasn’t sure how to do it. I was tired of writing long-form content and not sure how I wanted to get my message across. I was never one to want to be in front of the camera. I didn’t even want to record my voice on things because I didn’t want to hear it.
Fast forward to today and doing the CarrotCast is one of my favorite things that I am able to do. Once I changed my mindset, stopped doing the things that were draining me, and got past the fear, things really took off.
The Successful Wholesaler Mindset
Tom is an incredible example of how a mindset shift can change your life. 7 years ago, Tom was at rock bottom. He was broke, tired, fired from his last 5 jobs, and not surrounding himself with the type of people he should have been.
Luckily, Tom reached out to his brother-in-law, a successful wholesaler in San Diego. His brother-in-law became his wholesaling mentor, leading him step-by-step into his first deal. That first deal was worth $2k. Last year, Tom was able to write over $1 million in assignments.
For Tom, the mindset was fear. Wholesaling seemed so overwhelming with all of the real estate jargon, acronyms, and topics he didn’t know about. His brother-in-law lived in a much larger market, there was no way he could do it! Right?! Wrong. By staying consistent, motivated, and no over-complicating the process, Tom was able to find what he loves, with great success in doing it.
Making The Shift
When he was 33, Tom made the shift. You can make that shift too. Start today and write down some of the things you don’t like about yourself. Not physically, but your habits and mindsets. Then write down what you need to become in order to achieve the goals you have for yourself. Personally, I have seen great results from coaching. The costs are well worth it for what you receive in return. We have actually partnered with Tom to bring wholesaling coaching to our clients.
Marketing That Works
Wholesaling is about determination and grit, not your knowledge of real estate. You may call 400 people and they will all say no, it’s the 401st that may offer to sell their house at a discount in exchange for fast service. No matter what marketing channel you choose, having that grit is what will make you successful.
As Tom put it, when marketing your real estate business, whichever channel you think is the best, is the best. Go all-in with that one method and completely own it. Whether you are doing online, direct mail, or knocking on doors, be consistent, and be the best in your market. Doing too many things can dilute your efforts and ultimately be a waste of time.
Using The Right Lists
For Tom and his team, a big part of his marketing strategy includes direct mail. He’s found that the best lists he’s been able to get are the ones received directly from your city, county, municipality or township. If you are just starting out, keeping up with these lists and reaching potential home sellers before anyone else, can have a monumental effect on your success.
Some lists you can get online, others you have to call for. Some lists are more difficult to get, but they are there and can be invaluable to a successful wholesaler. A few of the lists Tom likes to use include:
People arrested within the past 24 hours
The water shut-off list
Garage sale lists
Unknown equity list
Tax delinquent list
Once you have your list, do some digging to find their address or phone number, whichever channel you are using, and send your marketing. With his direct mail campaigns, Tom sends out the same postcards to everyone. One is more personal, the other is more corporate feeling. Once you get your process down, your marketing can be outsourced to a VA and taken off of your shoulders completely. Of course, the quality of leads will vary depending on where you live.
No matter how you decide to market, keep it consistent. So many people quit right as they are about to find success. Remove the emotion, stick to the math, and you will win every time. Never forget how powerful you are.
Since starting Carrot, I’ve discovered that the biggest struggle for agents & investors is marketing.
For anyone new to business, or even those that have been in it for years, focusing on just one thing can be a struggle. With so many options like Facebook Ads, PPC, SEO, networking, open houses, it can be tough to know what strategies to use and when.
Our goal at Carrot is to provide people the information and tools they need to succeed. We are constantly hearing from Carrot users that doing the marketing is too much work, that it is too expensive, or that it simply isn’t working.
The good news is that you don’t have to do it all. When you focus on what works, creating a solid foundation, your marketing will begin to work for you, allowing you to get off the hamster wheel of endless marketing tactics.
Listen in as we dive in further to help you create a marketing plan that will work for your business!
Read the Full Show Notes Below…
Your Real Estate Marketing Blueprint | How To Create A Business That Actually Sets You Free
Whether you are an agent or investor, using the right real estate marketing strategies is critical to your success. You need to get leads in the door, but with so many options, how do you know where to go all-in? We hear from clients all of the time that doing the marketing work is too much work or that it is too expensive.
When you are doing the wrong things, it can be. But when you are able to implement smart strategies and create a unique selling proposition, your business will begin to market itself. And always remember, as mentioned in one of our Truck Talks, people don’t buy your business but they are buying a better version of themselves.
Getting Off The Hamster Wheel
I use the example of hamster wheel marketing vs. building a wall quite often. Hamster wheel marketing I consider to be things like cold calling, throwing up random social media posts, and anything else that if you stopped doing, the leads would eventually disappear.
While this strategy is great when you are just starting out or when you just need to get some leads in the door, building a wall will help ensure that if you were to take a break, the leads would keep rolling in as normal. When you build a strong foundation for your business, you will be able to get off the wheel for good!
Setting A Strong Foundation
When looking at our marketing strategy, it can be easy to feel overwhelmed if you are trying to handle all of it. The trick is to focus on your unique gift, getting that message across to your potential clients.
This will help you to build authority, and if you’ve been listening for a while, you know how important creating authority is to the success of your business. Try to do this by offering your own USP, telling your own story, and doing things a bit different from your competition.
If you are an agent, don’t just tell them you’re an agent and here are some houses. If you are an investor, you need to say more than you will buy houses fast. In one of our Truck Talks, I lay out exactly how you can create a USP that will stand out from the competition!
Our Marketing Plan Generator
We’re thrilled to be very close to launching our new Marketing Plan Generatorwhich will lay out exactly what you need to do when marketing your business.
Whether you are an agent, an investor, a seasoned professional, or just starting out, we are certain that our marketing plan generator will help you take the next step in building your marketing wall. To get your custom plan, all you’ll have to do is answer a few short questions about your business. Then we will provide you with a FREE customized plan of action!
Marketing Plan Generator… Coming Soon!
Creating Your Vision
Before you do any marketing for your business, it’s important to make your vision clear. What do you want your income to look like? Do you want to travel? How do you want to spend your day?
If you don’t have a vision, it is easy to help you get caught up in those hamster wheel tactics. Bouncing from one strategy to the next, looking for that easy button.
Unfortunately, there is no easy button. Setting that initial foundation may seem difficult at first, but once you look back at all the work you have done and the success it will bring, you’ll see that all that hard work is worth it!
Listen to the full episode for specific examples as well as some great tips from our team member Brady on how you can really help your business stand apart!
Growing and scaling a business can be a huge challenge for some entrepreneurs.
You can be pouring your heart and soul into something and still feel as if you are dragging your feet through the mud.
In this Truck Talk, I wanted to share some thoughts on mindset, thinking bigger and knowing how to shift within your business without losing your focus. Growing your business, and reaching the next level is 100% possible when you take the time to follow these steps.
Listen in!
Read the Full Show Notes Below…
Playing Bigger | My Massive Mindset Shift From Russel Brunson’s Mastermind
Hey everyone! It’s 12:09 am, and I am just getting back into town after attending Russel Brunson’s Mastermind out in Boise! When I started my business, I knew I didn’t want to have to travel in order to grow my business. I wanted it to be by choice, for things like this event, which can completely change the way you see things.
I’ve talked about MasterMinds in the past, along with my journey with them. A great one we did was with my friend Jason Medley, founder of Collective Genius. While there are numerous Mastermind groups out there, investing in the right one will change your business and your life.
Limiting Beliefs
Looking back to only about 3 years ago, I was feeling a bit dragged down. I wanted to grow my team but I didn’t know how. I doubted my ability. I thought about hiring a CEO, and I even thought about selling the company and starting over with something else. I never thought I could lead a team of 20 or grow my company to over $10 million.
However, by changing my mindset, thinking bigger, and surrounding myself with people who had been there, we were able to grow Carrot into something truly awesome. We now have 27 full-time employees, with 30 on the books by the end of the year!
Scaling and growing a company can be a huge challenge for entrepreneurs. Let me know in the comments if growing your business, scaling, and building a team are things you would like discussed on the podcast as we move into 2020!
You can also check out Episode 66 of the Carrotcast in which I discuss the 8 steps I had to take to become successful in getting over the hurdles I was facing within my business.
Playing Bigger
Back around 2010, I wanted to figure out what it was I wanted to do. I was fortunate to attend one of Gary Vaynerchuk’s first speaking gigs, which challenged everyone in the room to do something bigger.
Some friends and I ultimately started a Mastermind group called the 100,000,000 Mastermind. Did I really believe I would build something that big? Probably not. It was an audacious goal. At that time I was doing a couple of hundred grand a year, which was great, but I needed to take several steps before thinking about $100 million.
I use the analogy of a seed quite frequently in that when you have a seed, it is just a seed. It is not an apple tree, it is not an apple, but it has everything within to become a massive, sprawling tree if taken care of properly. By watering, feeding, and nurturing the tree, it will grow into something huge. Now if you are always planting seeds, forgetting about them, not taking proper care of them, nothing is going to grow. The same holds true for your business.
At the time, I didn’t know how hard getting there would be. The first million took a lot of work, however, the second just sort of happened. It took some more work getting to 5, and getting to 10 required a new marketing strategy and technique. I had to shift my mindset and what we were doing.
I’ve learned, that the people with the most success didn’t get where they are from that first initial goal. Over time, their goals, priorities, and methods shifted. It’s about taking the next step, nailing it, and moving onto the next step.
Choosing Your Number
Dan Kennedy always talked about the importance of having a specific number in mind for your financial goal. Without a specific number, you will always be chasing, looking for more, and never happy with what you’ve achieved. That is… unless your number changes as you blast through your limiting beliefs.
As you grow, take a look at the companies you admire most. Take a look at what is working for these companies, and model what you can. If you are a brand new agent, it doesn’t make sense to model the biggest agent in town. Look for an agent doing 10-15 deals. Look at how they are doing that as the strategy will likely be different from the big guys down the road.
Finding Your Niche
There is a great book by Al Ramadan called Play Bigger. In his book, Al talks about the importance of finding your niche, and becoming a “category king.” If you are an agent who handles luxury properties, niche down and become the absolute best, go-to source for luxury property in your area. Go all-in with your message so everybody thinks of you before any of the competition.
My final takeaway is this: As my business has grown, I’ve learned not to ask what do I need to feel happy. Rather, how much do I need to do to make the biggest impact as possible? Today, I want to use my money to do things to positively impact the community where I live. I want to invest in local businesses that help to touch people’s lives. Money is no longer a need, it is a tool.
Let’s bring the humanity back to business guys!
We have some great training here at Carrot to help you build credibility, niche out, and reach the goals you have set for yourself. Check out our webinar here or sign-up to take our 30-Day, Authority Building Challenge!
All everyone is talking about is content and technology to grow your business, but it’s nothing without the ability to effectivly communicate and convert the attention you are generating.
– Sam Khorramian
Within just a few years, Big Block Realty has grown from a small one-room office to the fastest-growing brokerage in the state of California! By focusing on what the agent needs to successfully sell real estate, Big Block is able to attract some of the best talent in the game.
Today, Sam Khorramian breaks down their insanely-effective real estate content and sales funnel strategy for both real estate agents and investors.
Ready to stop chasing business and instead learn how to have it chase you? Sam’s here to teach you exactly how.
Read the Full Show Notes Below…
100% Commissions and 100% Support for Agents | Welcome to The Netflix of Real Estate w/ Sam Khorramian, CEO of Big Block Realty
Hey guys! I am really excited about this week’s podcast. I got to sit down with my good friend Sam Khorramian, one of the founders of Big Block Realty. I first knew Sam from another one of my companies, then I came across his name again while flipping through Inc. Magazine. His company was listed as one of the fastest-growing companies in the US! Not just the fastest-growing brokerage, but #26 on the fastest-growing list of companies! This happened year after year as the success of the brokerage took off.
Big Block was founded in 2012 by Khorramian and Oliver Graf with the desire to build a brokerage that was for the agents. By being so agent-focused, they have been able to grow their team to over 100 agents, doing about 3B in volume.
It is only just recently that Sam and I have gotten to know each other and I am excited and inspired by the work he is doing. The way they are marketing and using content is truly amazing. They are truly adding more value for the agents as the market is beginning to change. Currently, we do some work together through The Closing Table Mastermind Group.
The Convergence of Retail and Wholesale
Retail and wholesale have always been very separate. But nowadays, the customer is ultimately just looking for a solution to their problem. They want to sell their house, it doesn’t matter if it’s to an investor or a private buyer. The way the market is going today, the same company should be able to offer multiple solutions for buyers. Investors should be agents and agents should be investors.
Sam and his partners have been able to grow their business so quickly because of the amazing value they are able to offer their clients. Not only does their business serve buyers and sellers, but they also offer investment, marketing, and long term wealth creation services. As more and more tech companies and iBuyers come onto the scene, agents and investors will need to find the best ways to set themselves apart. By adding the additional services, Big Block is able to better present themselves as the authority to monetize the agent’s commission and ensure that their team is seeing as much of the commission as possible.
Making the Shift
For Big Block, they look at market shifts as places where they can thrive. They look at where things are now as well as where they think the market will be 5 years for now. No matter what the market is doing, they want to make sure that they are seen as the authority. This will ensure their agents are the ones being sought after, not having to do the chasing themselves.
Sam and Oliver want to support agents by doing more investing through the brokerage, helping agents to build and maintain wealth during the downturn. Their desire to remain agent-centric will continue as they will continue to offer 100% commission and support to their agents. Currently, Big Block operates in California, with plans for national expansion!
The Importance of Being the Expert
I always tell the real estate agents and investors that I work with that becoming the expert in their field is the key to building credibility and authority. And the only way to get there is through content. Big Block has been using content to position themselves as the expert for first-time buyers, as a resource for tired landlords, and as the place for investors to work and attain greater profits.
As the expert in their field, they have a greater influence and can ask for a greater commission uncontested. As the industry changes, your business isn’t going anywhere, but you will need to change how things are done.
Content That Works
Branding yourself with great content will help you to draw in more business. Whether you are a veteran to the business or just getting started, excellent content creation will help to build your influence and ensure your success. Big Block has an entire team devoted to video marketing and creating content funnels that work.
Their 3-step funnel looks something like this:
The first videos are for awareness, letting people know you exist
The next step is the consideration stage, letting people know they offer the solution
The final step is conversion – helping people become comfortable with the process and ready to pick up the phone
Everything they do falls into one of those categories. At the bottom of the funnel, they offer case studies and testimonials. Every post includes a CTA, taking them to the next step of the process.
Big Block is a great fit for solo agents who are actively producing, teams of 4-10 people, and investors who are working on the retail side of things as well. They offer 100% commission and 100% support. Along with many other benefits such as free training, free coaching, brokers who are also attorneys, an office that is open 7 days, and much more.
For Sam, his focus is and has always been, to solve the customer’s problem. By creating a brokerage of flexible agents with the ability to offer numerous options, I have no doubt that he and his team will continue to ride the next wave as it comes.
Follow Our Guest:
Check out Big Block Realty, California’s fastest-growing real estate brokerage
“The better you are at marketing, the easier the sale is on the backend…It’s less about the money than most people think.”
– John Martinez
With more competition in a crowded market, your ability to execute a sale has never been more important. That’s why we’ve brought back the most-listened-to CarrotCast guest of all time, the master of sales psychology, John Martinez.
John has spent years perfecting his sales process, coaching and consulting real estate investors, helping them ensure that they’re closing every closable deal at the highest margins possible.
Listen in and let him walk you through his best scripts, word-for-word!
When others were out drinking on a Friday night, I was putting up signs or creating Craigslist ads.
– Keith Sant
We love Keith not just because he’s an awesome guy, but because he doesn’t have anything to hide. His story proves that if you want something bad enough and you’re willing to put in the work, anything can happen.
Since closing his first wholesale deal two years ago, he’s tried everything under the sun to build a valuable investing business.
Today he shares his entire strategy & marketing mix, everything he’s doing to crush it in such a saturated market.
After this, there are no excuses. Let’s get it!
Read the Full Show Notes Below…
Journey From Day Job to $100k/year | Every Single Step To Closing 8 Deals in One Month w/ Keith Sant of Kind House Buyers
For Keith Sant, Kind House Buyers is more than just the name of his business, it is how he conducts business and his life. I first got to know Keith just a few weeks ago at our most recent CarrotCamp, and right away I was struck by his hunger, drive, and gratitude.
These are the things that have led him to create a very successful wholesaling business in the Pacific Northwest.
Keith believes in treating everyone the same. He talks to his sellers the same way he talks to investors. He grew up not having much, so his sincere gratitude for all he’s achieved shines through when you talk to him about his business.
A while back, Keith heard a podcast I did about CarrotCamp, the benefits, the highlights, and what people could expect to take away from the event. He knew it was something he needed to attend, but he wasn’t making the 100k per year that he needed to qualify… yet.
Don’t wish it were easier. Wish you were better.
Jim Rohn
Instead of feeling defeated, Keith got down to it and closed the deals he needed to. He was able to close eight deals in one month, in a very competitive market nonetheless. Needless to say, Keith made it to the next CarrotCamp, and we were thrilled to have him join us.
In The Beginning
In order to get where he needed to be, Keith knew he had to buckle down and do the work. Before real estate, Keith was working in screenprinting. He never referred to himself as an entrepreneur, but he has always known he wouldn’t be able to work with someone who didn’t value him or his contribution.
Eventually, Keith went back to school. There isn’t a degree for entrepreneurs, so he studied marketing instead. Why? Because he didn’t think he was that great at it, so he figured he should learn.
Real estate was always an interest, but the entry barrier seemed too high. He had a friend in Texas doing flips and wholesaling houses. Keith worked with him for a while, then brought his business to the Pacific Northwest. He worked hard, got his first wholesale deal, and it was on from there. This year he’s looking at doing about 25 deals, with an average profit of $15,800.
Initial Marketing
Bandit Signs
Keith started with bandit signs and a lot of them. To be effective, the signs needed a few key elements.
Keith got an easy to remember, repeating digit phone number
The phone number was HUGE so people could see it
He included his website as it was something people could remember and look-up when they got home
He was strategic in where he put the signs. He didn’t put them in downtown Seattle. He put them on the outskirts of town He put a sign in the middle of nowhere that turned into a 30k deal.
On average, Keith drops 120 signs per month. His rule is to put out 2 signs whenever he goes out.
Having a website up before making his big marketing push was important. People told him he didn’t need a site or that a basic one-page site would do. However, Keith knew that a great site would showcase his message, mission, and sincere intent to help others. His site looks great on mobile devices, catching the attention of all those people who may be interested in his offer as they drive by.
The Craigslist Strategy
Craigslist is still one of the best ways to generate cheap leads. Keith’s strategy included a few key steps.
He had two different versions of his ad. One introduced his company and services, the other was a bit more personal.
He posted in the services section under real estate services, moving services, and other places where his competition wasn’t.
He posted one ad every Friday, with each ad being up for 4 weeks. At any time, Keith would have 4 ads up in one place or another.
Keith set up a separate phone number for Craigslist, helping him to know where the leads were coming from.
Investor Carrot offers a great resource to help you kick off your Craigslist campaign to generate quality, low-cost leads.
All of Keith’s hustle worked. His first check was for $8,900.
Keith’s Marketing Mix Today
Keith’s marketing strategy today still incorporates Craigslist and bandit signs, but he’s added a few other elements to his marketing strategy. Today, Keith’s leads come from a variety of places.
Bandit Signs
Craigslist
Carrot
Ringless Voicemail
Social Media
Facebook Marketplace
Organic Traffic
Paid Ads – PPC
PPC has been instrumental for Keith. He’s been able to close 1 in 10 leads this way. Recently, PPC costs have driven people away from this method of marketing. This has opened the doors for people who want to use PPC to drive more high-quality leads to their websites.
When Keith drove down to Carrot HQ for CarrotCamp, we couldn’t help but notice a truck bed full of bandit signs. “My goal is to put up two every time I leave my house. I’m already out driving around, so why not?”
The Importance of Mindset
Throughout Keith’s journey in real estate, he’s learned that he needs to keep the right mindset. By consistently doing all of the small things each day, Keith was able to build a business that he is proud of. He went to school, he learned the business, and he got to work. He didn’t give up and that is what has led him to the life he’s leading today.
The way he operates his business is simple. He wants to work with people he likes, doing deals that really help everyone. He knows people may take advantage of his kindness, but the way he looks at it is that it’s an inexpensive way to weed out the bad people from his life.
I recently challenged our listeners to do some push-ups each day, doing one more than they had the day before. I’ve watched Keith crush this challenge, putting up his videos and numbers each day. It is this mindset that is helping him to grow his business into something bigger.
Consistency is inspiring. While the flash in the pan is eye-catching, the person who is doing the work day in and day out will ultimately be the bigger inspiration to those around them. They may not have been inspiring others on day one, but when they are doing 150 push-ups in a row, people are going to notice.
Keith giving his presentation at CarrotCamp Fall 2019
![EP 184: [REPUBLISH] The Quickest Way to Break Through A Mental Funk – A.N.T.S. in your P.A.N.T.S](https://image-cdn.carrot.com/uploads/Featured-51.jpg)
