Since starting Carrot, I’ve discovered that the biggest struggle for agents & investors is marketing.
For anyone new to business, or even those that have been in it for years, focusing on just one thing can be a struggle. With so many options like Facebook Ads, PPC, SEO, networking, open houses, it can be tough to know what strategies to use and when.
Our goal at Carrot is to provide people the information and tools they need to succeed. We are constantly hearing from Carrot users that doing the marketing is too much work, that it is too expensive, or that it simply isn’t working.
The good news is that you don’t have to do it all. When you focus on what works, creating a solid foundation, your marketing will begin to work for you, allowing you to get off the hamster wheel of endless marketing tactics.
Listen in as we dive in further to help you create a marketing plan that will work for your business!
Read the Full Show Notes Below…
Your Real Estate Marketing Blueprint | How To Create A Business That Actually Sets You Free
Whether you are an agent or investor, using the right real estate marketing strategies is critical to your success. You need to get leads in the door, but with so many options, how do you know where to go all-in? We hear from clients all of the time that doing the marketing work is too much work or that it is too expensive.
When you are doing the wrong things, it can be. But when you are able to implement smart strategies and create a unique selling proposition, your business will begin to market itself. And always remember, as mentioned in one of our Truck Talks, people don’t buy your business but they are buying a better version of themselves.
Getting Off The Hamster Wheel
I use the example of hamster wheel marketing vs. building a wall quite often. Hamster wheel marketing I consider to be things like cold calling, throwing up random social media posts, and anything else that if you stopped doing, the leads would eventually disappear.
While this strategy is great when you are just starting out or when you just need to get some leads in the door, building a wall will help ensure that if you were to take a break, the leads would keep rolling in as normal. When you build a strong foundation for your business, you will be able to get off the wheel for good!
Setting A Strong Foundation
When looking at our marketing strategy, it can be easy to feel overwhelmed if you are trying to handle all of it. The trick is to focus on your unique gift, getting that message across to your potential clients.
This will help you to build authority, and if you’ve been listening for a while, you know how important creating authority is to the success of your business. Try to do this by offering your own USP, telling your own story, and doing things a bit different from your competition.
If you are an agent, don’t just tell them you’re an agent and here are some houses. If you are an investor, you need to say more than you will buy houses fast. In one of our Truck Talks, I lay out exactly how you can create a USP that will stand out from the competition!
Our Marketing Plan Generator
We’re thrilled to be very close to launching our new Marketing Plan Generator which will lay out exactly what you need to do when marketing your business.
Whether you are an agent, an investor, a seasoned professional, or just starting out, we are certain that our marketing plan generator will help you take the next step in building your marketing wall. To get your custom plan, all you’ll have to do is answer a few short questions about your business. Then we will provide you with a FREE customized plan of action!
Marketing Plan Generator… Coming Soon!
Creating Your Vision
Before you do any marketing for your business, it’s important to make your vision clear. What do you want your income to look like? Do you want to travel? How do you want to spend your day?
If you don’t have a vision, it is easy to help you get caught up in those hamster wheel tactics. Bouncing from one strategy to the next, looking for that easy button.
Unfortunately, there is no easy button. Setting that initial foundation may seem difficult at first, but once you look back at all the work you have done and the success it will bring, you’ll see that all that hard work is worth it!
Listen to the full episode for specific examples as well as some great tips from our team member Brady on how you can really help your business stand apart!
Mentioned In This Episode:
The Trevor Truck Talk Series
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