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Listen to the CarrotCast Podcast and Subscribe Below! When you’re confident with whatever it is, you expect the result. You’re not hoping for it – you expect it. So you can say “hey, here’s what we’re going to do and you can just lead.” I think when you’re starting out, your confidence is more like you’re not sure what to do, and I think that is picked up on. Gary Horton While most of the real estate market is flooding into flipping houses or wholesaling houses… savvy investors are looking at the gaps in the market where there is an outsized opportunity vs. competition level. When Carrot client Gary Horton hit a wall wholesaling real estate in San Diego he tested out flipping vacant land… and hasn’t looked back since. Now Gary buys and sells land all over the West Coast, from his house (or office), does 8-9 flips per month, and barely has any competition. In this episode, Gary lays out his entire business model from start to finish. His marketing, how he targets sellers, how he sells his properties, his margins, how he does online marketing to drive consistent land deals… EVERYTHING. Listen to our other episodes at www.CarrotCast.com. Listen to the Podcast Dive in and listen to Gary’s story and get inspired to go down the path less traveled. 3:20 – Gary’s backstory — Who he is and working a career that he didn’t love. 6:00 – Building confidence and credibility to leave his job and close his first deal. 9:30 – Why he decided to pivot from the truly motivated house seller market to flipping vacant land. 12:45 – Knowing your strengths and weaknesses can save you a lot of pain and time. Walking through the Kolbe Index test. 15:50 – The nuts and bolts of land flipping. 20:30 – Cracking the land flipping code — making the move and dealing with the responsibility that came with it. 23:15 – Gary’s land-buying business model: Buying Baltic Avenue instead of Park Place. 27:55 – What types of situations are the sellers going through to sell their land so cheap? And the strategy behind his direct mail campaigns. 32:05 – The leads from his Carrot website have been very good. Find out how that has helped him open the door for more investment opportunities. 34:35 – How searchers are finding his website: SEO and AdWords on a $1 per day budget. 38:25 – Find out his online stats, such as how he’s been able to profit over $40,000 and only spend $322 on AdWords.  Gary’s Analytics Launch A Land Buying Site With Carrot Today! 42:50 – Building up a seller financing land business that is consistent, predictable, and low-risk. 45:20 – His rule of thumb of pulling a list and what to look for when finding a sweet land buying niche. 48:50 – Diving in deeper into what one of those land buying niche opportunities looks like: From dream communities to land buyers paradise. 52:05 – Land SELLERS: How to market your land listings. 1:01:30 – What are some of Gary’s goals he’s pushing? 1:10:30 – Why he chose Carrot and what it meant to his business.

Listen to the CarrotCast Podcast and Subscribe Below! Anything that’s worth doing is worth sucking at, first. I think that’s a Gary Halbert think that he said. And, you don’t start writing and immediately build an audience. It takes time. I tell everybody, if you won’t write for one then you won’t write for a 1000. Ryan Fletcher *Warning: This podcast contains explicit language* Brand storytelling pretty much works for everyone. If done right, it can be one of the most effective pieces of your content marketing strategy.  We’re living in a time of competition clutter and brand storytelling is one way to keep your brand from conforming to the herd. How can you grow your business to make you the only viable option for leads without having to go door to door or make cold calls? How can you tell a more influential story to cut through the clutter and become a driving force behind that story? How do you create a credible brand where before leads even reach out, they’re likely to go with you because of what you’ve done in your community? So many investors and agents fall into the short term marketing “tactics” trap and lose focus on building the foundation for an amazing long-term business. On this episode of the CarrotCast, Ryan Fletcher, host of the Agent Marketing Syndicate Podcast and author of Defeat Mega Agents, joins us to discuss gaining control of your business and avoiding some of the “tactics” that may lead you down the wrong path. If you’re looking to rely on Facebook ads, AdWords, Craiglist… then great! But, this podcast is for the serious, long-term agent and investor. Build credibility and community! Enjoy and be sure to listen to our other CarrotCast episodes at carrotcast.com. Listen to the Podcast It’s easy to get caught up in all of the training and coachings, but you need to take control of your brand by telling a story. But… how do you accomplish that? How do you create a brand that is so good that leads can’t ignore you? Find out on this episode of the CarrotCast. Enjoy! 3:00 – What pushed Ryan into real estate and from $8k to $180k within one year. 7:15 – Breaking through the mindset that extended content doesn’t work. 12-page sales letters – people read them because they’re not boring. 10:00 – How Agent Marketing Syndicate helps agents break away from the clutter. HINT: Build relationships 3-5 years before someone is even in the market to sell their house. 13:30 – Creating content that builds relationships through a message and having patience. 15:00 – Why building relationships in the community and outside of real estate are so important for long-term success. 20:10 – How Ryan gets his real estate message out. The HEART is hardcopy mailers then repurposing via social media. 22:15 – Changing the failure mindset and pulling away from the canned real estate agent thinking. Building confidence to put your story on paper. 27:30 – Having a passion for great service: What is the Impact Club and how it brings together communities for the greater good. 34:30 – Creating a process for being in it for the long game. 38:15 – Want to become a better marketer? 41:10 – Making business shifts. The difference it can make in life, with friends, and with family. 47:30 – 3 Things you can do to set yourself up so others have a hard time competing against you. 52:20 – Brand Storytelling: 3 Main levels you need to commit to in order to stand out from the crowd.