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EP 46: Creating Remarkable Content: From Ideation to Publication w/ Mike Blankenship and Trevor Mauch

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Creating Remarkable Content: From Ideation to Publication w/ Mike Blankenship and Trevor Mauch

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I ask myself the question, ‘How can I be better?’ Because, if content is about cutting through the clutter and getting to the top of rankings, then I have to stand out when I write my content.”
Mike Blankenship

How do you put together remarkable pieces of content as a real estate investor or agent on the web that are useful and effective?

How do you get people to see it?

Creating content can seem like a daunting task.

On this episode of the CarrotCast, Carrot Content Strategist, Mike Blankenship, and Trevor Mauch discuss the practical things you can do to seamlessly produce any piece of content, from the birth of an idea to the publication of a post. And, give actionable tips to make your content better, build more credibility and help more people with great content.

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In This CarrotCast On Creating Remarkable Content For Real Estate Investors And Agents, we discuss…

When creating content, be the best answer on the Internet. – Andy Crestodina Click to Tweet

4:30 – People say “content marketing isn’t going to work for me” – how to make content marketing work for your business if you’re in a market that doesn’t have a lot of competition.
8:20 – How do you make your content marketing effective in a competitive market? Cutting through the market by solving a problem for your audience.
11:00 – The first step to creating content. The process for coming up with ideas and tools to find those ideas.
13:45 – Why every piece of content should be solving a problem for your audience.
14:55 – After finding an idea to write about and performing some keyword research, what is the next step to crafting useful content that is also great for SEO and social shares?
18:35 – Do this one thing after you’ve chosen a solid idea.
22:30 – Before you get started writing, find out how to outline an article and why it’s important to write about topics you truly enjoy. Take a look at one of Trevor’s favorite pieces that he’s published:

How A Pumpkin Farmer Changed My Perspective On Life And Business

27:30 – Mike walks through his process for writing long pieces of content.
30:15 – Don’t let your content creation drag you down. Why you should start short and explore different topics and processes.
34:20 – Don’t procrastinate and be afraid. Why it’s important to hit the publish button.
42:25 – How long should written content be and some shortcuts to speed up the content process.
46:25 – Thinking outside the box. Where to look for ideas to write about that are indirectly related your topic.

“The more content I put out, the more luck I have.” – Gary Vaynerchuk Click to Tweet
Trevor Mauch

Trevor is the CEO of Carrot and knows a thing or two about inbound marketing and generating leads online in the real estate industry. As an investor himself, he's generated tens of thousands of real estate leads and is a leading expert in inbound marketing for investors and agents. In addition, his true passion is helping entrepreneurs grow businesses that truly help you live a life of purpose.

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