Category: The CarrotCast Podcast

When you are first starting out, it’s so important to figure out who you really are. You may want to change your income, but none of that will change until you do.

Jon Tran

100% Virtual Real Estate Investing | How To Find The Best BRRR Deals, Private Money, Consistent High-Quality Leads, and More w/ Jon Tran

Not every investor is the same – and that definitely rings true for Jon Tran, who many of you will resonate with. Jon left med school to partner up with his brother, where together they’ve built a pretty slick operation.

Jon lives in San Diego, but 99% of his deals are fix n’ flips and buy & holds in rural Wisconsin. This allows him to hyperfocus on his lead gen and marketing.

Today you’ll not only get a raw inside look at what led to this wild transformation story, but also what he’s learned, and what’s crushing it for him right now via virtual real estate investing.

Read the Full Show Notes Below…

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One of my favorite things about what I do is connecting with Carrot customers and learning about their personal journeys.

Johnathan Tran is a CarrotCast listener, turned camper, turned investor. I wanted to have Jon on here to share what can happen once you make that mindset shift and change your energy.

When you really commit, follow-through, and hustle when you need to, incredible things can happen… even when you aren’t doing business the same way everyone else is. Jon and his brother are proof of that. 

Jon’s Unique Business Model

Jon lives in San Diego but to acquire rentals in Southern California will take a lot of upfront capital. Instead, Jon and his brother started virtual real estate investing in the Racine/Kenosha area, a community they are very familiar with, which is about 30 minutes south of Milwaulkee.

They use the BRRRR method which involves buying, rehabbing, renting, and refinancing. They have also done a few flips which proved to be very profitable for them. 

Over the past 18 months, they have been able to acquire 10 rentals and $350k in equity. They’ve done this by stacking up multiple bricks in their marketing and making sure they were utilizing different channels. Today they are using 5 or 6 different marketing methods, all of which have proven to have great results. 

• Facebook Ads 
• Direct Mail 
• Google Ads 
• Organic Google Search 
• Craigslist Ads 

When it comes to Craigslist ads, you can make it a point to search each day for FSBOs. You can search within these ads for specific words that would indicate they are a highly-motivated seller. Once you find these people, reach out and build a rapport. 

Making The Skeleton Dance

Their first Craigslist deal turned out to be one of those unicorn deals you only find every once and awhile. One reason they were able to close is because they did something called, “Making the Skeleton Dance.”

Instead of hiding the fact that they were novice investors, they told the seller point blank that this was the first house they were buying. Not only did they let the skeleton out of the closet, but they made him dance!

The seller went above and beyond to help them get the deal done with numbers that would work. Instead of pretending to be pros, their honesty and likability paid off. 

The Great Mindset Shift

Jon’s business is booming, but it wasn’t always this way. Right out of college, he felt a little lost, unsure of which direction he wanted to go. With so much time invested in Medical School, he felt he should proceed, but something told him it wasn’t the path he was meant to be on.

He would find himself lying in bed for hours, not sure how to even start his day. It’s something I see in a lot of entrepreneurs… a depression that sets in when they have gone as far as they are going to go on one journey before they have found the next. 

Jon started listening to the CarrotCast and downloaded a copy of our habit tracker. He began to become more focused and determined in what he wanted to do. He spent time journaling in the morning, reading, and exercising. He’s lost over 60lbs and has made a huge shift personally. 

Fueling Your Passions

Something Jon pointed out that a really resonate with has to do with starting a business based on your passion. For me, my passion isn’t necessarily real estate or SEO. For me, it’s about the lives I can change by doing what I do. It’s about the connections I can make and lessons I can learn. For Jon, his passion isn’t an activity, it is an emotion. His passion changes as it is a feeling he gets when something fires him up. 

When we first met Jon at CarrotCamp, he was an up and coming investor who had the energy we are always looking for. We connected on Instagram where I saw the shifts he was making in his own life and I knew he had to join us.

CarrotCamp was the perfect place for Jon because he was able to pick the brains of several top investors who had been in his shoes. The bonds and friendships formed will last a lifetime. The amazing energy brought to CarrotCamp by our attendees is off the charts.

Our CarrotCamps are typically held in May and September and can offer incredible opportunities for growth both personally and professionally. We’re incredibly excited to see when Jon takes his business and we would love to see you at our next CarrotCamp! 

Mentioned In This Episode:

• Jon Tran’s Carrot site: athomebuyers.com
• CarrotCamp
• 3 Leads Per Day
• Carrot’s Facebook Training
• Investor Carrot Coaching Calls
• Carrot Habit Tracker

We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

Direct mail is all amount momentum and consistency. Once you have that momentum, don’t break it, keep it going and you will see the magic begin to happen.

Christina Krause

Direct Mail Masterclass #4 | The One Missing Piece To Your Direct Mail Marketing w/ Christina Krause

We’re coming at you with part 4 of our 4-part series on direct mail marketing for real estate. In the last two episodes of this series, we sat down with Todd Swaggerty of Yellow Letter HQ to get his take on direct mail marketing for real estate, what you should be mailing, and when. We talked about lists and how to hone in on your ideal clients. 

Today, we are sitting down with Christina Krause of Postal Impact and Virtual Lead Managers.

She’s been with us at CarrotCamp and at our Market Leader Summit. I am super excited for this episode as we sit down and dive deeper into tracking, training, metrics, and all of the insanely strategic things Christina does for her clients.

So get out a pen, get comfortable, and get ready to learn about what your direct mail campaign may be missing: DATA. 

Don’t Miss The Other Episodes In This Direct Mail Series!

Read the Full Show Notes Below…

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Here at Carrot, we will always advocate for a well-rounded marketing mix. Your PPC, your direct mail, and your social campaigns are all just pieces of a larger puzzle.

When done correctly, each part of your marketing mix will amp each other up. Your offline marketing supporting your offline marketing and vice versa. This is why we are so excited about this series covering direct mail for real estate. 

To close out the series, having Christina on was a perfect choice. Her data-driven lead-gen has been helping real estate investors all over the country get more leads and close more deals.

While her company isn’t a mail house, they do oversee the campaign from start to finish. They will generate leads, oversee the mailings, and most importantly, track the data throughout the entire sales pipeline. 

Mailing To The Right People

For her clients, Christina will often run a direct mail campaign that is 90% postcards and 10% letters. According to the data, letters have a higher response rate but will cost more to send. As such, the letters are reserved for the highest value leads. To find the highest value leads, you’ll have to get the right lists, study the data, and track everything!

Using Direct Mail For Real Estate? What You Should Be Tracking… 

You see the threads on all the real estate websites. People will say to do this or don’t do that. Put this on your mailpiece. Don’t put this on your mail piece. Taking the advice of people online can help you learn a thing or two, but to know what is going to work for your business you’ll have to do some testing. You want to put your money into things that are working, not hearsay from things you read online. 

Tracking your results is the only way to know what works. Christina recommends these three KPI’s or Key Performance Indicators. 

1. Your Response Rate – This is anyone who called you because of your postcard. Even if they asked to be taken off of your list, your mailer got their attention and initiated a response. Be sure to remove any dupes, only counting unique callers. 
2. Your Net Lead Rate – Now how many of those people who called actually had a house they are ready to sell? This is your net lead rate. Even if they aren’t ready to sell today, they may be ready in the future. These people need to be put into a follow-up sequence as they are a potential lead. (More on following up later…) When looking at the numbers, you should aim to have 50% of your calls be net leads. 
3. Your Appointment Booking Rate – Of those net leads, how many are you able to schedule an appointment with? As Christina says, you should be aggressively booking appointments. Getting in front of your potential client’s faces is huge. Try to set appointments with 30% of your net leads. 
4. Closed Deals – As a good rule of thumb, 10% of those appointments you go on should turn into deals. 

To get even more granular with the tracking, you can use different phone numbers for your different segments. There are many companies that can get this set up for you, even using Google Voice to set up multiple numbers that ring to one place can work. 

Tracking all this data may seem overwhelming, but if you have a CRM (And you should have a CRM), it should be able to do all of the work for you. If you are just getting started out and don’t have a CRM in place, you can just as easily take out a pen and a piece of paper to track these things yourself. 

Creating A Mailpiece That Gets Attention

Letters have a higher response rate than postcards. Part of this being that people simply like receiving mail. Having a first-class stamp as opposed to a bulk-rate marking is another way to add value to your mail piece.

Another interesting thing Christina recommends is to use envelopes with a point that seal with a sticker as opposed to the straight-edged one that you moisten to secure. Pointed envelopes are easier to open, this increasing your response rate. 

If sending a postcard, less is more. You will want to get your message across in as few words as possible. One one side, state what you can offer. The other side can offer a few more details as well as a way to contact you.

People taking the time to read your postcard will have piqued interest and will want to dig a little deeper into who you are. Including the link to your Carrot site on your postcard will improve your credibility. 

A great tip Christina offered is to send the mailer to yourself. When rifling through your mail, does the piece grab your attention? You may see something on your computer and think it looks great.

But that same mail piece may give off a completely different feel when you see it in person, amongst your other pieces of mail. Before sending out a mailer, Christina will send it to herself and to her staff for feedback. 

The Biggest Mistakes People Are Making With Their Direct Mail Marketing for Real Estate

Christina and her team are responsible for millions of mail pieces each month. She’s worked with clients all over the country and she sees the things that help people succeed, vs. the mistakes that cause them to fail. You could have a great list and a great mail piece, but the path to conversion doesn’t stop there. 

Untrained Sales People

Leads are not created equally. So many salespeople have grown accustomed to dealing with leads that come in from the internet, people who have been searching for a way to sell a home.

With direct mail marketing, the leads are a bit different. Your mailer got their attention, but they hadn’t been out there searching you out. With these leads, you are introducing a concept, which requires a bit more nurturing. You will be having a different conversation with them and cannot give up easily. 

Lack of Momentum and Consistency

With direct mail, it is all about momentum and consistency. It will take a little bit to get things dialed in, but as Christina says, there is magic to that fourth month of direct mail marketing. Some people will stop around this time because they aren’t able to handle all of the leads. But unless you are able to find a way to handle it and keep things going, you will have to start all over again when you decide to start another campaign. 

Lack Of Follow-Up

Another problem Christina sees is a lack of follow up. 60-70-% of your deals will come from follow-up. You need to get these leads into a follow-up sequence, hitting them with your message from all angles. You can call, email, and retarget via Facebook. 

Wrapping up this series, I want to leave you with this: your offline marketing will drive your online demand. Your website is just a piece of the pie.

You need to use direct mail to activate people who may not have been thinking about selling. Using direct mail marketing for real estate will help you to scale, grow your business, and ultimately close more deals.

Our Direct Mail Masterclass Series

Direct Mail Masterclass #1 | Intro: Your First Step to Successful Direct Mail | How to Amplify Your Offline Marketing w/ Trevor Mauch

Direct Mail Masterclass #2 | Everything You Need To Start and Stand Out on Any Budget w/ Yellow Letter HQ Founder, Todd Swaggerty

Direct Mail Masterclass #3 | The Best Direct Mail Lists and Strategies (that you’ve never heard of) For Finding Motivated Sellers w/ Todd Swaggerty of Yellow Letter HQ

Direct Mail Masterclass #4 | The One Missing Piece To Your Direct Mail Marketing w/ Christina Krause

Follow Our Guest:

• Postal Impact on Facebook
• Virtual Lead Managers on Facebook
• Postal Impact
• Virtual Lead Managers

Mentioned In This Episode:

• CarrotCamp
• Ep 158 of The CarrotCast – How to Generate Motivated Seller Leads + Direct Mail Secrets! W/ Christina Krause

We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

Listen to the CarrotCast Podcast and Subscribe Below!

People that are beginning don’t have to look at our business model and mimic exactly what it is because the reality is, of you’re a Solopreneur you need one deal a month. That is it. I say you’re one deal away. That deal is going to change your life. Max Maxwell

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One of our missions here at Carrot is to help you grow that freedom, grow that flexibility, increase those finances and finally make the impact that you want to make. That’s really the entrepreneurial dream that we’re all after, is getting that freedom, flexibility, finances, and impact.

One of the ways to do that is by what we call stacking your leads.

Stacking your leads means finding one thing that works and then stacking more things on top of that. It adds diversification. It makes it to where you can really scale better and go deeper into your market.

One of the ways that a lot of people are doing that is with cold calling.

Now, the cool thing about any kind of real estate marketing, whether it’s direct mail, cold calling, anything at all offline, radio and TV, is your website if you do it right, is actually going to help amplify all of that marketing.

Every single day whenever you’re putting out that marketing, people are taking out their cellphone and they’re going to the internet and they’re going to research you. Your company name, the phone number on your direct mail pieces, or the phone number you’re calling from, possibly your personal name and your competitors.

If you have a tight strategy and you’re leveraging Carrot to rank well and then perform amazingly on mobile and convert those people into leads and build credibility, you’re going to be winning more of those deals. Every single day there’s tons and tons of deals are lost because people aren’t focusing on the performance side of their online performance side of their offline marketing.

People are dropping balls in leaky buckets everywhere when prospects are hitting the web, after seeing your online marketing … Or after seeing your offline marketing or getting a cold call from you and you’re not closing the deal on your website.

This call right here is about cold calling. Amazing, amazing clients of ours, Max Maxwell and Tony Robinson, they were at the CarrotCamp recently here in Roseburg, Oregon at Carrot HQ and they really showed how they’re on their own journey to go over $100,000 a month. At that time at CarrotCamp, they were already at about $900,000 in wholesale profits, which is amazing!

The primary source for that is cold calling amplified by their Carrot website and a little bit of pay-per-click that they’re doing. We said, “You know what, Max, Tony? Come to my office, let’s talk about what you guys are doing in the cold calling. Let’s go up a couple of levels.”

We’re not going to get into the weeds in this call, but we’re talking about what these guys are doing to pull out so many deals in their market with cold calling. What processes and what tools they use. Also, who they’re hiring and how to pay them.

They dive into it fully here and they also talk about a new tool that they released, which is really, really cool, that they have been using and their students have been using.

In addition to that, we actually brought Max onto a training program that we created this last year called the Market Leaders Reveal training program. It’s a 10 week, 10 person training where we walk you through the top eight to 10 clients of ours, or just some top eight to 10 clients of ours who are crushing with different types of marketing where online amplifies all of it. One of those types that Max is using, once again, is cold calling.

He dove into that process in crazy great detail. At the end of this call, I’m going to give you a link that you can go to get that training, to invest in that training. You get access to everything that Max has, including the cold calling scripts and tools he uses and all that stuff to amplify what you learn in this particular episode.

Without further ado, I’m going to introduce Max Maxwell and Tony Robinson to talk about how they do cold calling, how they’re pulling out so many deals in the market with cold calling, and I’m just insanely proud of these guys and to have them as a part of the Carrot community.

Learn from them, and I’ll meet you on the other side of this podcast with the link where you can access our Market Leaders Reveal training.

Enjoy and be sure to hit us up on Facebook, please give us a rating on iTunes, watch other episodes on YouTube, or read the Carrot blog and share your thoughts. We’d love to hear them!

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Listen to the CarrotCast Podcast

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Cold Calling Their Way to $900k in Profits. How Tony Robinson and Max Maxwell Real Estate Investors Have Used Carrot and Calls to Their Advantage

1:25 – Max and Tony intros and what their business looks like right now.
3:25 – Breaking down their cold calling process and why they take advantage of it.
5:35 – What is RVM? (Ringless Voice Mail)
6:15 – How many cold calls do you need to make it worth it?
8:25 – What are the biggest roadblocks other investors have when they contact them.
9:35 – How many cold calls they are making now compared to when they started out.
11:30 – How they utilize data and RVM’s.
14:15 – What is REIRail and how they use it.
16:10 – Connecting Carrot and a real estate investor website and cold calling

LINKS TO ADDITIONAL RESOURCES FROM THIS EPISODE

• Max Maxwell + Tony Robinson Unplugged: The Struggles, Lessons, Failures, and Keys That Led to a Multi-million Dollar Real Estate Business: CarrotCast
• $15M++ Revenue in 5 Years… How Raul Bolufe Has Built the Momentum to Crush Wholesaling in a Very Competitive Market: CarrotCast
• 8 Ways To Kill Your Goals (And How To Avoid Them) w/ Trevor Mauch and Adrian Nez: CarrotCast

FREE RESOURCES FOR YOU!

• Check out our blog!
• Check out our podcast!

We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook.

How ethical is it if you go into a transaction trying to force all of your clients into one solution?

Trevor Mauch

Here at Carrot, we work with both real estate investors and real estate agents to generate leads by building market authority. There isn’t anyone better out there who brings in leads for both land and real property.

As such, I work with a lot of agents and investors who seem to be at a constant tug of war with one another. Each side seems to find fault with the other when in reality, they are working toward the same goal. 

As I am driving today and preparing for our Market Leader Summit that we are hosting at the end of February, I got to thinking about how we can work together to resolve this divide.

How can agents and investors come together to serve their clients better? How can they adapt and learn from one another instead of the continuous opposition? I dive into this and more in today’s Truck Talk. 

Read the Full Show Notes Below…

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Are Real Estate Investors The Underbelly of the Real Estate Industry? 

The relationship between real estate investors and real estate agents has often been a tumulous one. Both sides seem to find constant fault with what the other is doing. For many investors and agents, they believe that their solution is the best, end of story.

But is this really serving your clients?

The Industry Is Changing… Fast

For years we have been predicting the rise of iBuyers and how it would disrupt the industry. Four years ago we watched as Zillow put up it’s home buying page, then took it down. We saw all this before it was ever announced to the public. Technology is catching up to the real estate industry and in order to stay competitive, agents and investors must be willing to change too. 

Ethical High Ground

I often hear agents say negative things about investors. That they are the underbelly of real estate, that they low-ball people, or that they are taking advantage of people who need to sell their homes quickly. While there are bad apples in every bunch, the same can be found with real estate agents too. 

Many agents find themselves on an ethical high ground. Maybe because they are licensed and have gone through training, but more so, I think that realizing that there is more than one solution for their clients makes them defensive. 

Now don’t get me wrong, I love real estate agents. I think everyone involved in real estate should become an agent. But the fact is, most sellers out there would prefer to NOT work with an agent at all. There aren’t many people out there who want to spend money on their house, deal with strangers walking through, wait for months for the property to sell, then pay out a hefty commission when all is said and done. Many sellers would prefer a convenient solution, that requires very little time and money.  

So I ask you, how ethical is it if you go into a transaction trying to force all of your clients into one solution? I hear so many agents pass on potential leads because the homes aren’t pretty or because the seller isn’t in a place to sink money into the home before selling it. Now if the agent provided more than just one selling option, they would be able to help more people and close more deals. 

The Mindset Shift

Both agents and investors need to make a major mindset shift or the competition is going to pass them up. The reality is, that instead of looking at each other as opposition, agents and investors should look at each other as two people with the same goal. Both want to close more deals and both want to help as many people as possible. 

Investors aren’t bad and neither are agents. Both should go into a client meeting with the goal to help the house seller, no matter what the solution is. Imagine if an agent came to a home seller with multiple options instead of trying to fit everyone into the same box. They could offer… 

• A fast and fair direct sale that will result in a lower sale price, but with a much more convenient process
• A traditional sale, which will require fixing up the property and putting it on the MLS
• Or… a fix and sale option where the agent/investor puts in the money to fix up the house and the additional profits earned when the home sells are split 50/50

When agents and investors come together or when someone is able to solve a problem using multiple solutions, the client wins, and isn’t that what should all be here for? Are you really serving home sellers in the best way possible if you are only giving them one option?

If you are an agent who doesn’t want to buy houses yourself, partner up with someone who does. If you Google “sell my house fast” in your particular city, page one will be dominated by Carrot clients who invest in local property. Get together, have a coffee, and find ways to serve clients better while bringing ethics back into real estate. 

If you are an investor or agent I would love to hear more about your thoughts on this! Please share this podcast as we want to spread our message to more and more real estate professionals out there. Our Market Leader Summit at the end of February is FREE and will feature some of the best minds on these very subjects. 

Mentioned In This Episode:

• Carrot Market Leader Summit

We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

I would rather fail under my own volition, than fail because of mediocrity.

Peter Lorimer

Meet Peter Lorimer. He’s responsible for over 30 #1 Hits, the host of his own Netflix series, and an agent that is dominating his own niche in real estate.

You’re going to learn how Peter positioned himself as an expert, created and dominated a brand new niche, built an insanely powerful brand, where 90% of his leads come through real estate social media, and, most importantly, how he does all of this while having the time of his life.

Read the Full Show Notes Below…

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How To Use Social Media to Build A Powerful Brand & A Business You Love w/ Record Producer Turned Real Estate Agent, Peter Lorimer

Peter has a great backstory. From leaving home as a young teenager to conquer the music industry to diving into the real estate industry head first, determined to become the top sales agent in LA, Peter refuses to take no for an answer. His unrelenting optimistic attitude will not let him fail. His gratitude for his life, his family, and his spot in the universe propels him to be even greater day after day. 

Today, Peter has over 200 agents on his team and is known to many as the “Rock n’ Roll Realtor.” He has built his brand, his niche, and his client base through attraction and energy. He knows exactly who he wants to work with and what his unique power is that he can use to help them. His obsession with data has helped him plan – keeping himself poised to be in the right place at the right time. 

Using Data To See Into The Future

Peter is one of those who thrives on data. He watches the numbers, runs the math, and makes decisions based on what the facts tell him. In 2012 or so, he knew the record industry was about to make a major change, so he graciously walked away with his winnings. He saw that he was able to purchase investment properties in the LA area for a fraction of what his mom’s house in London was going for, so he went all in.

When Google was brand new, he recognized the innovation and potential – quickly buying up stock as soon as it was available. He was able to do the same thing for Netflix and Facebook.

The moment Peter saw social media switch from Myspace to Facebook, he knew that paper would have little to do with his marketing going forward. 

Personalizing The Playbook With Your Custom Content Formula

A very loose formula Peter uses when scheduling social media posts is to break it down into thirds.

• The first third of the content is personal (Puppies and lattes as Peter puts it.)
• The second third is industry related. Things like interior design articles, landscaping, and other fun things can go here.
• And the final third is you in your element. For example a video at an open house or property inspection. 

When I talk with real estate pros I can sometimes get frustrated. I want to help them out so much, but I cannot provide a playbook that isn’t theirs – it’s inauthentic and won’t help them build the trust and credibility they need.

Personally, I run my business on energy. If it isn’t working or isn’t fulfilling, I will stop and change things up. Following the playbook that is meant for you will give you more energy than trying to copy any script.

It’s so important to find out what works for you and your business so you can become genuinely likable to the clients you wish to work with. It’s all about the connection you are able to make. 

It’s Easy To Stand Out When You Do Things Differently

Peter was with Keller Williams for over five years. When he first got started, he thought things would be easy. He thought all of his music industry friends would instantly want to buy a house and that he would be the one they’d turn to. As it turns out, things weren’t that easy in the beginning. 

Instead of becoming discouraged, Peter told his assistant that she was looking at LA’s next top agent and he began stacking the bricks to make it a reality. His background in music gave him a strong work ethic.

He had no problem spending 10 hours a day at the office, giving it all he had to get every deal he could. While other agents were clocking out early, Peter was on the phone, sending emails, and making sure people knew that he and The Keller Williams Entertainment Division were here and ready to serve them. 

During his training at KW, he was told to knock on doors, focus on one geographical area, and to cold call. While this can work, Peter knew that if everyone else was doing it, he would need to do something different.

When he swapped his suit for his Metallica shirt and his script for genuine listening, things really took off. He began to see them as people – not just prospects. Doing things differently aligns perfectly with our #1 core value here at Carrot – “Have Fun and Be Different.”

Keeping Your Head Out Of Expectation

Instead of focusing on the results, Peter focused on action. He was relentless in reaching his goal, sitting any open house that came up. He knew that he would rather fail due to his own volition than fail because of mediocrity. 

After leaving Keller Williams, Peter founded PLG Estates. Using his content formula and remaining authentic, he was able to attract a certain spere of people to prospect to, segmenting them into different audiences for marketing purposes. He looks at it like this: 

• Group A is your 100 closest connections
• Group B is the next 500
• Group C is the next 2,000
• Group D is the next 7,000 or so

The people in Groups A, B, and C did not need to be reminded that Peter was a real estate agent. They didn’t necessarily want to see real estate content all of the time.

The content directed toward them was more personal. This helped to build credibility, trust, and show people what a likable guy Peter is. By sharing these moments with his followers, people felt like they already knew him before having the first phone call. 

Hamster Wheel vs. Evergreen

I’ve talked about this quite a bit in the past and that is knowing when to jump on the hamster wheel and when to focus on growing your evergreen content. The hamster wheel will bring in leads, but won’t do anything for your long-term goals.

Evergreen marketing is creating things like blogs and videos – things that will always be around and searchable by your potential clients. This is the stuff that builds momentum for your business. I loke to think of it as stacking bricks. While it might be slow going in the beginning, before you know it, you’ll have a mighty wall. 

Remember – The Client Is The Hero Of This Story

So many people will brag about being #1 in their content or tell people why they should choose them, but this isn’t the way to grab people’s attention. Your client needs to be the hero of your story.

Don’t send them something with your logo as a closing gift, send them something memorable that will become a keepsake. Making your clients feel happy, both within your content and in person, will ensure you find yourself a client who will stick by you for years to come. 

Being Grateful For Today

Every day, Peter gets to wake up in LA, in a beautiful house, with his wonderful wife, and great kids. From the moment he wakes up he acknowledges that he has already won.

Being grateful to live in a country that offers so many more luxuries than anywhere else in the world is a big deal and Peter knows this. He believes in the power of the universe. If he hets a listing – he was meant to.

And if he doesn’t – it was supposed to go to someone else. Instead of worrying about expectations, Peter is always taking action, propelling himself forward no matter what the market may be doing. He knows if it all goes away tomorrow – he will jump out of bed in the morning and say, “ok, what’s next?!” 

For Peter, what’s next is a big expansion for PLG Estates. Be sure to look out for him and his team in 2020!

Follow Our Guest:

• Peter Lorimer on Instagram
• Peter Lorimer Life & Times on Instagram
• PLG Estates
• Peter’s Personal Website
• Peter Lorimer on Twitter
• Peter’s Youtube Channel

Mentioned In This Episode:

• Stay Here on Netflix
• Think and Grow Rich by Napoleon Hill

We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!