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Inside Carrot: 3 Leadership Lessons From The Front Lines Of Customer Success

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Working the front lines of any business can feel like you’re the grunt worker or the person that’s completely expendable. You’ll hear folks tell you to delegate basic tasks and hire someone who can help answer client questions. That these tasks aren’t the ones that will take you to the next level. Because of this perception, being hired or working those support-based positions can seem like a chore or like it’s the bottom of the rungs on the corporate ladder, but we believe differently at Carrot. We believe that you can’t have a great product or team unless it starts from those initial interactions — which is why it’s best to hire great leaders, even on the front lines — because the front line is where leaders are built. I could dive into many reasons this is applicable but will limit this to three leadership lessons that I — Andre, a Customer Success Hero — have learned at Carrot from helping our team answer over 100 inquiries every single day. Customer Success Lesson #1: Put Yourself In The Place Of Your Prospects In support, we throw out a lot of information immediately and it can even be overwhelming if you have used websites before and focused your efforts toward online marketing. It’s drastically more confusing if you have never touched a website before. And then you login and see our system… and holy cow! Imagine all of the terms we will throw your way — from setting up a domain and seeing TTL, CName, 301 redirects, MX Records, A Records, IP Addresses. Then imagine hearing about keywords and keyword phrases, longtail and shorttail, and trying to decipher if they’re the same things and which you really need to use. Then you have SEO for real estate and PPC for real estate, Paid Traffic, Retargeting, USP, and so many other terms! Where do you start? Where do we start? That’s kind of what it feels like when you’re asking support teams questions, isn’t it? You’ve faced this in the real estate industry, as well. Typically, it happens when a motivated seller approaches you and they’ve reached a point of being overwhelmed and need help — quickly! Let’s face it, supporting those you serve and your business is all about triaging and facing each situation with brand new eyes and an open heart. And above all, understanding where that person is coming from and their experience level. Here are a few ways to help put yourself in someone else’s shoes and find a way to best serve them: Ask clarifying questions. Find out what problems the person is experiencing. Find out what interests they have/what excites them. When you take the time to get to know your prospects — their story and hopes and dreams — then you know how best to approach someone’s situation and what their next step and yours should be. Customer Success Lesson #2: Be Lovingly Honest You can’t buy everyone’s house. You can’t work with every investor. And Customer Success teams have difficult conversations. One conversation we have regularly is when we find copyrighted information and have to respond. When people scrape our site and content, the support team has to tell them to take the content down. And, as you might expect, that’s an uncomfortable conversation to have. One day, I found myself in a situation where it was an actual Carrot customer that was scraping our content. That’s a big no-no. Our terms explicitly prohibit this. What’s worse? This person had been a customer for about two years. It was a hard conversation and not one that I looked forward … Continued

From Broke to #1 Home Buyer in Boston: How Carrot Has Helped Tom Cafarella Generate 100+ Deals Per Year

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Have you ever wondered if you’re on the right path? If your passion for building a sustainable business with passive income that creates financial freedom for you and your family is actually possible? After all, maybe the wildly successful people are just the lucky ones. The ones who have that special temperament or were raised by that unique family. Maybe you’re just not cut out for the success you dream of one-day achieving. Or maybe, Tom Cafarella is right. Tom Cafarella is the #1 home buyer in Boston, where they fix and flip over 100 homes every year (see how many Leads Carrot has generated), they have 150 team members, and he has a yearly marketing budget of $1 million. Now, I know what you’re thinking. “How will I benefit from Tom’s story? He’s just one of the lucky ones.” Well, actually, he isn’t. We wanted to note that Tom was the #1 Home Buyer in Boston before Carrot. He owns a very successful real estate brokerage company in the Boston area and has been highly successful with direct mail, radio, and billboards. Also prior to Carrot, he had online marketing experience with different customized websites. But, it wasn’t until he joined and implemented the Carrot system, that his online lead volume doubled. Hearing his story and learning what he did to get where he is might inspire you. Let’s break down his journey into real estate investor lead generation and the Carrot system In all started when Tom was born. He wasn’t born into a wealthy family where he inherited massive amounts of money and loads of entrepreneurial wisdom. Quite the opposite. Tom struggled financially and couldn’t seem to get ahead of the incoming bills. Growing up, Tom learned the consequences of being poor and he committed to himself that he would never live a life where money was an issue. So what did he do? He poured all of his heart into education, believing that through good grades and a marketable skill set, he would make plenty of money and never struggle with finances again. After majoring in pre-med in college and getting straight A’s throughout practically his whole school experience — which he hated, by the way — Tom decided to double major in accounting. At the time, accounting jobs were everywhere and Tom saw it as a way to secure his financial corner of this world. He would get a safe job that could support his family and he would work every day for 8 hours. That is until he started working. Shortly after finishing school, he received a job at an accounting firm. He arrived the first day for work, took a seat at his desk, and immediately hated his job. “It was worse than jail,” Tom described. His entrepreneurial spirit wouldn’t allow him to work a desk job where he had very little say in his schedule, the company’s progress, or anything else business-related. He needed a way out. But how? How could he get out of this hole he had dug himself into? Tom didn’t know. So he bought lots of books that discuss success and happiness and studied the process for pursuing true financial freedom. As he did, he started to learn more and more about real estate as an entrepreneurial industry. He became fascinated with real estate agents, wholesaling, and investing. As he invested an increasing amount of time into his newfound real estate passion, relations at his accounting job got rickety and he was eventually fired for being so often side-tracked. Tom was 25 years old when he got fired … Continued

EP 81: 2017 Carrot Year-End Review – Looking Back On An Accomplished Year

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As with 2016, 2017 was a banner year here at Carrot and our customers. Here’s a brief snapshot of some great things that happened in 2017. It was an exceptional year for our Carrot members and another year of HUGE growth for our team and company. With the intention of amplifying our members and “Add humanity back to business and help people regain more precious time for the things that matter in life.” Let’s recap some of the cool stuff in this quick post! Watch the CarrotCast 2017 Recap with Trevor and Chris Listen to the CarrotCast 2017 Recap with Trevor and Chris 2017 Carrot Year-End Review Carrot members crushed lead generation  9 awesome new features released The CarrotCast Podcast continues to inspire Customer Success team worked their tails off Our team grew (again) and continues to be the innovators of our industry … and more! Here we go! Hundreds Of Thousands Of Leads … You’re Crushing It! You guys made another forceful charge in 2017. With over 270,000 leads coming in this year (when you DON’T count phone call leads… which we can’t track in Google Analytics currently) you’re pulling in more PPC, SEO, and social media online leads as a collective group than any other real estate investor lead generation platform… by far. Keep crushing it! 52% via Mobile Devices Which States Converted More Leads? Well…  9 Major NEW Features Launched Another Core Value of ours is “Consistent Improvement and Innovation“… and both our members and Carrot continued to push this value. In addition to the features, we released in 2017 to help our clients spend less time hassling and time more time focusing on their business … New Innovative Features we rolled out in 2017 include (but not limited to)… Advanced marketer plan Keyword ranking tracking Stats V2 Lead manager sessions (merging) App cluster upgrades (hosting) AgentCarrot And here’s one of the coolest/most effective marketing features for our members that we launched just last week … Check It Out: Carrot VideoPost Transcription Carrot’s VideoPost Feature – Turn Your Videos Into SEO Content In Minutes… Enjoy :-) We’re Building a Following for the CarrotCast Podcast We had many amazing comments about the CarrotCast come through our Awesomeness channel this year. Here’s just a couple … I’m hooked on CarrotCast! The latest interview with the entrepreneur from Germany… was pure awesomeness. A lot of helpful tips about real estate as well as good advice on balancing family life. Keep up the great work! Tucker C P.S. you’ve built a great company, you should be very proud. I listen to your carrotcast pods and really appreciate what you guys do. Nice to have a customer focused company in the industry, and your culture is admirable. Cheers! William W Top 10 CarrotCast Episodes of 2017 EP 56: [Case Study] From Junior High School Teacher to $80k/Month Investor in a Competitive Market. How Brian Rockwell Uses Patience and Planning for His Success It’s awesome because once you know the formula of how to do this, its just do it again and keep going and going and see how you can grow it. Brian Rockwell EP 31: Facebook Marketing Tips for Real Estate Investors + Agents w/ Kiley Newbold Your first month of online marketing typically is going to be one of your hardest and least productive because you’re really cutting new trail everywhere you go. Kiley Newbold EP 43: An SEO Master Breaks Down How He Closes 2-3 Real Estate Deals A Month From SEO In A Competitive Market w/ Dave Brown I knew from my background that once I did the work, it would keep returning a benefit to … Continued

EP 77: Closing 25% of His Leads: How Does Max Maxwell Leverage Online Marketing and Inspirational Storytelling to Close 1 in 4 Leads

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Listen to the CarrotCast Podcast and Subscribe Below! A lot of people put their goals out there but to actually document it and show the ups and the downs the bad months, the bad days. If you follow my Instgram you’ll see the bad days where I’m like I hate this, I hate this. Max Maxwell One of our Carrot core values is “Be a Beacon of Positivity and Possibility”. I love to align with people who are beacons for other and Max Maxwell is one of them. My view of entrepreneurship is broken down into three levels: The Dreamer. Someone is hustling to make it happen but isn’t there yet. The Doer. Is settled and established. The Inspirer. This person is set on being an inspiration for others to do better and achieve more. On this episode of the CarrotCast Max shares some of the cool things he’s doing every day on Instagram and YouTube to inspire 1000’s of people. We also dive into these three big takeaways: Max’s story and exactly what he did to land his first two deals. Using a stacking method to target hot leads. Leverage online marketing with Carrot and how he closes 1 in 4 leads from PPC. Listen to other CarrotCast episodes at carrotcast.com and be sure to give us a rating and subscribe on iTunes. Listen to the CarrotCast Podcast Listen in and Get Inspired. Learn to Leverage Online Marketing to Inspire Others to Pursue Their Goals. 1:45 – Who is Max Maxwell? 3:30 – Why he shares his daily “ups and downs” of real estate investing on Instagram. 5:15 – What his team looks like after he started consistently generating $20-$25,000 per month. 7:05 – Why he doesn’t like the term VA and instead uses “remote employees.” 9:25 – His path to real estate investing. 11:30 – Stumbling onto probate leads and his fascinating story about closing his first deal. 16:15 – Reverse engineering to build his business. 18:10 – Max’s business model. Stages: lists, bandit signs, paid traffic, and cold calling. 19:50 – How he would approach taking on a new market that he doesn’t know a thing about. 23:30 – Leverage online marketing. What’s working for him on the online side of his marketing? 28:30 – Why Max chose to join Carrot? 29:45 – What are some of his favorite real estate stories that he has shared on Instagram. 32:15 – What is his vision past reaching the goal of $100k per month. Also, his reality T.V. idea to travel anywhere in the United States to help someone close their first deal. 35:35 – Follow Max on Instagram and YouTube. 39:25 – What motivates him beyond revenue. What is his “why” at this point in his life? 44:15 – Max’s closing inspiring words.

Does SEO Work for Small Real Estate Markets? [Whiteboard]

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Transcript Hey, guys and gals. This is Trevor with Carrot, coming at you with another series of Carrot strategy sketches. Today, we’re gonna be talking about small market versus big market. But, before I do, I want to throw a shout-out to one of our long-time clients and good friends of mine, Doug Faith, representing the Legacy Capital shirt you sent me a little bit ago. Man, I really appreciate you … Me, as a client, and you, as a client as ours, here at Carrot. Thanks, man. I’m gonna represent Legacy Capital. If you’re in Pennsylvania and you guys need capital to flip houses, go to Doug at legacycapitalpa.com. Does SEO Work for Small Real Estate Markets? Are you in a small market and you’re kind of wondering, hey, does Search Engine Optimization actually work for my market? Now, we get that question all the time here at Carrot. Is, shoot, can I, should I invest in Search Engine Optimization if I’m in a market of 30,000 people, 100,000 people, of a quarter million people, versus a large market, like Dallas or some other large market like that? Well, my short answer is 100% yes. Do not get discouraged because you’re in a small market. Now, the dynamics are gonna be a little bit different. I’m gonna walk you through what you should do and kind of how to set your mindset there. Then, we have other resources here at Carrot, other strategy sketches, coaching calls that we do for our clients, content pro members are above every single week. We have our three lead per day training, as well, that dives in deep on the specific strategies of SEO. Large Real Estate Market Versus Small Real Estate Market SEO The large market versus the small market. Here we go. The first thing is what qualifies as a large market or a small market? Well, there are lots of different definitions that we can kind of follow here, but I’m gonna follow this right there. Are you less than 100,000 people? Are you between 100,000 and 500,000 people population in your market area? Or, are you 500,000 and above? That’s population in your primary market area, okay? As an example, I live in a town called Roseburg, Oregon, where we’re here right now in our studio at the loft in Roseburg. It’s a small town. It’s a town of between 20 and 30,000 people, so would we be able to flip five, ten houses a month in Roseburg just using SEO? 100% no. So, one of the first things we need to do is we need to set our expectations, first of all. You need to set those expectations for what your market is going to be able to handle. If you have these dreams of flipping 10, 20, 30, 40, 50 houses a year in Roseburg with SEO, you probably better reset those expectations and, then, implement what I’m about to teach you, okay? If you’re in a large market and you’re looking to flip two, four, five, ten houses a month, a market like a Houston or a Dallas or many other markets, is that realistic? 100% yes. But you’ve got to go after and implement the strategy I’m gonna lay out, okay? The first thing right here, if you’re in a smaller market like we are here in Roseburg or you’re in a town, like Medford, Oregon, which is around 80 to 100,000 people. What we’re gonna do here is we’re going to expand our strategy. Because we can’t just go after the main keyword phrases for … Continued

SEO for Real Estate Investors | How Long Does It Take to See SEO Results?

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One question a lot of people have when they’re starting or thinking about doing SEO as a way to generate leads for your business is they think, “Well, how long is this going to take?” Once I launch my website and I start performing the tasks or someone starts doing it for me, is this a week? Is it four weeks? Is it a year? What’s the timeline?” In this quick post, we’re gonna walk you through, with real-world examples, what you can expect as far as the timeline for search engine optimization to take hold when you’re implementing things that we teach in this training. How Long Does It Take to See SEO Results? SEO for real estate investors can be a long-term play, and I’m not gonna lie. If you’re in a more competitive market, as we’ll show, you’re not gonna get ranked in the top three in Google for a very competitive phrase like, “well my house fast” or, “we buy houses,” or, “investment properties in … ” you get the idea. It won’t happen within a matter of days or weeks. You really have to have a short-term traffic plan to be able to drive traffic to your websites with AdWords, Facebook, or Craigslist marketing using our Craigslist training, in the short-term. If You’re Already a Carrot Member, Check Out These Premium Training Courses: Posts2Profits Craigslist TrainingFacebook Leads Masterclass Long-Term SEO for Real Estate Investors Strategy Over the long-term, especially if you’re in a larger city, you’ll want to really focus on building that SEO because when SEO takes hold, it is insanely worth it. So how long it’ll take to rank well on Google, and by ranking well, what I’m talking about is the top three positions for the right keywords? A lot of people say, “Hey, what will get me ranked on page one on Google?” And really, page one doesn’t really matter a whole lot. It’s really the top five positions, in particular, the top three positions are where you’re really gonna get consistent traffic and leads. That’s what we’re aiming for is the top three positions, one of the first three spots in the organic search result for sellers, buyers, tenants, whatever you’re looking for. But it depends on things like the competition in your market. So the more investors or the more agents that have websites that are going for the same keywords, obviously the harder it’s gonna be to rank there. But I want to put your mind at ease that every single market in the country can be overtaken by someone setting up their website today. We’ve had people in every single, and many of the biggest markets in the country. The Future of SEO for Real Estate and 5 Signs you’re Under-prepared Either they went and set up a fresh website or have had one there for years and years, but they implemented the things in this training. They leveraged our system and they were able to outrank their competition over a period of time. It depends on how well your on-page is optimized, how well that content is optimized for those exact keywords. If you’re wanting to rank well for investment properties in Las Vegas but you don’t have the keyword phrase optimized on your page using our SEO tool for that, then it’s gonna be really hard to rank for that. Also, how well your off-page optimization is done. Are you building some backlinks? Are you doing some social media stuff where you’re getting people to Facebook like or Google Business your page? It doesn’t have to be … Continued

Why Is My Real Estate Website Not Showing Up In Google? Find Out How Search Engines Work

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Did you launch your website within the last 6 weeks and your website isn’t showing up anywhere on the first few pages of Google yet? Are you not quite sure how Google really works? Then this post is for you. We get this question all of the time… “I have had my website up and I can’t find it in Google yet”… in this video we’ll walk through how search engine’s like Google work, how search engines find websites, and how they rank your website in the search results. Did You Launch Your Site Within The Last 6 Weeks and It’s Not Showing Up In Google? If so, this video below is for you. The video is from Module 1 of 6 in our premium 3 Lead Per Day Training where we’re diving into the basics of SEO for those new to SEO. So we decided to yank this video from the course (just $99 for 40+ amazing training videos on PPC, SEO, and YouTube marketing) so it can be a resource for anyone. Basically, go through the steps I show in the video to check and see if your website is being indexed by Google first… if it is, then your work to climb the SEO rankings has begun! If it isn’t, follow the steps in the video to let Google know your website exists by doing a quick Google + posting that tells people about your new site and links to it and find some other ways to get a link to your new website online so Google can find the link and spider your website. We also suggest setting up a free Google Webmaster Tools account and submitting your sitemap to Google so it can make it that much easier for Google to always know when you have new content posted on your website. Give it a few days or a week and do the test above, again, on your real estate website and if it still isn’t showing up on the first few pages of Google for your company name and location, then it may not be indexed yet. But odds are, unless you have some penalties on your domain name from building spammy backlinks, you just need to give it a bit more time. Not Ranked On The First Few Pages Of Google For Your Ideal Keywords? Now, being indexed in Google (i.e. – Google has your site saved in their database) and ranking high for the specific keywords you want to go after are two completely different things. If you show up using the test above but not for the keywords you’re looking to rank for… now it’s time to “optimize” your website for the specific keywords you want to rank for. You can use some of the FREE resources we’ve already created to help you get your website ranked higher in Google. Or, if you’re an Carrot member you can dive into the advanced 3LPD training program ($99 and only available for Carrot members) and it’ll walk you through step by step how to increase your ranking and beat out your competition. Some free SEO resources for real estate investors and agents to get you started on your climb to the top of the rankings: Those will get you rolling and always feel free to hit us with questions over here on the blog! Or if you’re a Carrot member, reach out to us on our next weekly Carrot Mastermind call. If you plan on getting your website ranked high in Google to ramp up your leads over time with SEO you should also … Continued

EP 67: Facebook Ads For Real Estate Agents: Framework That’s Proven to Work w/ Josh Schoenly

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Listen to the CarrotCast Podcast and Subscribe Below! There are lots of agents that love working with first-time home buyers. And, there are tons of agents that never want to work with first-time home buyers. You can go out and create that experience. You can go out and be intentional about attracting those people. Those perfect, right clients. Josh Schoenly In this episode of The CarrotCast, I have a special guest for you, Josh Schoenly. I have known Josh for years in different businesses that he’s owned. First of all, he’s one of the best dudes around. He’s ethical, honest, and knows what he’s doing. He’s a big, big, big sharer. But I wanted to bring him on because Facebook marketing became a topic, of course, over the past year that keeps on coming up more and more from our clients. On this episode, Josh walks through every single step of how to dial in your Facebook ads for real estate. From targeting to your ads and your landing pages. If you want to learn more about Josh or more from him, then go check out his website, clientalchemist.com. I’m excited to welcome Josh to the podcast and you guys to his world because he’s an amazing dude. I think you’re just going to love him. Also, we did a great podcast with Kylie Newbold, which I feel is the number Podcast episode on Facebook ads for real estate investors specifically. Go check out that episode here. Enjoy and check out more CarrotCast episodes at carrotcast.com. Listen to the CarrotCast Podcast Listen to this CarrotCast episode and start to embrace marketing for your business. 2:30 – Introduction to Josh Schoenly. 6:30 – Does that always need to be a grind phase when building up a business or can it be built with flexibility and leverage? 9:25 – What marketing resources Josh has used during his marketing journey? 12:50 – One of the best ways to understand marketing is to take notes of what catches your eye. Start creating your own marketing swipe file. 15:00 – Josh’s 4 step philosophy to Facebook ads for Real Estate Agents. Identify Attract Connect Converse 23:00 – Putting your clients first. The importance of building relationships rather than chasing dollars. 26:15 – Facebook marketing for long-term growth. Quick wins but also creating a foundation. Breaking down the 4 steps to Facebook ads for Real Estate: 30:30 – #1 Identify – How to identify your Facebook audience and niche. 37:15 – How Facebook “interests” targeting work. 38:30 – #2 Attract – What types of ads are working for Agents, and how much are they spending. Do you need help calculating your marketing budget? Listen to: #1 PPC Metrics: You Need To Build Into Your Real Estate Marketing Strategy w/ Adrian Nez 45:25 – #3 Connect – What is your marketing objective, and where to send that traffic? 49:15 – #4 Converse – How to nurture leads and create an ongoing follow-up system. 53:30 – Telling simple stories within your marketing can go a long way for success.

Real Estate Marketing Online: How to Rule With SEO In Competitive Markets [Whiteboard]

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Transcript Are you operating in a really competitive market like a Houston or a Dallas or just a large market where there’s a lot of competition? Well, a lot of our clients are and every single week we do coaching calls on every Tuesday at 11 o’clock Pacific time for our care customers who are in content pro membership or above. And one of the main questions we get on a really consistent basis is, “Man, I’m in a crazy, competitive market. There’s a lot of other investors, investing there, and there’s a lot of other care clients there. Can I crack through it and how do I do it? The first answer is, “100% yes, you can.” That sounds like a political stump that I just did there, yes you can, yes you can do it, we have clients every single day who are going out there implementing the plan we lay out on these whiteboard strategy sketches, on our coaching calls in our training’s and in, through support and they follow these methods I’m going to show you to get that result. So I want you to know that it can be done, but you gotta follow this to a T and don’t come complaining to me if it doesn’t work if you don’t do these. Online Real Estate Marketing in Competitive Markets OK, so here we go. So if you’re in a competitive market I’m gonna be kind of walking you through, how do you get in that search result for search engine optimization but also just in search in general, to get those consistent stream of leads coming in to fuel your business because when you’re in a large market like that you really can go deep in that market like we’ve talked about in other whiteboard strategy sketches you can go deep, and you can focus just in that market for the first year and get 30-40-50-60 leads a month if you really hit it hard, okay? And that can fuel your entire business 2-4-5-6-10 deals a month if you do it right. OK? So we want to get you here first of all, and we want to get you there through paid and through SEO in the competitive market. It’s going to be really hard to get really consistent, and a lot of momentum with just SEO okay? PPC is great, but you can stack on SEO to really add momentum over that year and this is kind of what we want to do. We’ve done a whiteboard Strategy Sketch on this exact topic before go check out youtube, go to YouTube.com and then go look up InvestorCarrot, find our channel, the first thing you need to do is subscribe to our channel the second thing you need to do is go search our channel for a video I think it’s called the 90-day marketing plan or something like that where we layout in a lot more detail what you should do in the first 90 days in any market to have leads coming in and to set yourself in a really, really solid foundation, okay? But we’re gonna give an abbreviated version of that today. So you’ve got here, and you’ve got twelve months out there and if you’re in a large market the first thing you need to do is we need to know that it’s going to take time, and we need to have a lot of patience, okay? Because with SEO, search engine optimization large market, it’s probably going to take you between 7, 8, 9, 10, 12 plus months … Continued