Search Results for conversion

Real Estate Testimonial Tips & Examples for 2024

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“The only way to build authority is through content.” If you’re serious about generating leads, real estate testimonials can be a key content element because they are unbiased comments that prompt visitors to give you their contact information. × × See How Carrot Works How many deals are you losing to your competitor’s website? See How Carrot Works A QUICK STUDY ON THE POWER OF PERSONALIZATIONKey takeaway: 123% increase in leads for sites with personalization. We compared a batch of our CSU member’s motivated seller sites over 6 months to see the difference in the lead count. Now, there are, of course, other factors that play into site conversion. It’s also a great reminder that great-looking sites still need the personalization element to round out. We compared member sites WITHOUT personalization on the homepage (no testimonials, photos of the member, etc.) and homepages CONTAINING testimonials (1-3) and a personal photo in the about section. The result?  PROOF: 123% increase in leads for sites with personalization! Our most engaged members create the most content and get the most leads. Using real estate testimonials on your site in text or video, you introduce content that will authoritatively promote your business. You should be using real estate testimonials to help establish credibility and authority. Quality testimonials increase conversions because they aren’t looked upon as sales pitches. If they come across in an unbiased voice, they will build trust. You’re using real people to show success in your service. In the end, your testimonials will convert more visitors into buyers and sellers if you use them correctly. According to a study… “Testimonials and case studies are considered the most effective content marketing tactics.” In short, in a crowded market like today, great testimonials for real estate agents and investors formatted correctly can boost your leads and deals. They help add credibility to an untrusting world. Additionally, as those values go vertical, many aspiring wholesalers start flipping houses, making for increasingly saturated online spaces. But before panic sets in, breathe. It’s not as bad as it sounds… well, but it’s also an opportunity. It’s a chance to flex your real estate muscles, to stand head and shoulders above that semi-debilitating clutter, to be the solution rather than contribute to the problem. What I will teach you will apply whether you’re an investor, buyer, seller, or agent. I will teach you how to build credibility by leveraging testimonials that shine. Before we dive into our list of top tips, here’s what you need to know about testimonials and why they’re essential. What is a Real Estate Testimonial? A real estate testimonial relays a story from a current to a potential client. The shorter, the better (unless you sacrifice quality). You don’t want an hour-long testimonial. When a client has a great experience, let them share it. Get real testimonials. Potential clients experience shopping anxiety — you know, that feeling before buying something that says, “It costs too much. It’s not good enough. How do you know it’s what you want?” — and testimonials are one way of shooting down this discouraging devil. The testimonial says, “Other people have worked with this company and had a good experience. I probably will too.” Here are some examples from one of our member sites: Why are high-quality testimonials such a big deal? If used correctly, testimonials for real estate agents and investors are important for website visitors (and your conversion rate). They can… Consider that 88% of consumers claim that they read at least 10 reviews before deciding whether they can trust a company or not (and they have to … Continued

16 Best Real Estate Agent Websites With IDX

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Do real estate agent websites with IDX perform better? × × There are 1.4 million real estate agents Does your website stand out from the rest? See How Carrot Works There isn’t a quick answer. But, listing feeds like IDX appeal to agents because they’re quick and easy ways to get the most out of your listings on your website. IDX has become a standard piece, and in many cases, listing feeds have gone from a nice feature to a necessity to stay with your competition. We all know home buyers and sellers are searching the Internet as their number one source of education. They know how to browse from website to website, and they know what they want to see from each website they visit. They’re quick to leave if a website doesn’t offer exactly what they expect. Is your website lost among the clutter? Going with a “cheap” website could cost you thousands. Stand out from your competition with Carrot. What, though, when they visit your real estate agent website, are they (and everyone else, for that matter) expecting? Well, they’re probably expecting to find some information about your real estate business and you personally, testimonials promoting your service, and, perhaps most importantly, house listings. If you neglect any of these elements, your website will likely have a higher bounce rate and lower lead volumes. The digital world is that simple. While some online naysaying articles — like Why It’s Time to Look at Real Estate Websites Differently — claim that you don’t need IDX integration on your website, we here at Carrot think they’re wrong. Before we dive into the 16 real estate agent websites with IDX options, let’s talk about IDX quickly. What Is IDX? IDX stands for Internet Data Exchange. That sounds complicated. Though, it isn’t. With IDX integration, real estate agent websites can pull house listings up natively on the real estate agent’s website. Here’s what this looks like on one of our Carrot real estate agent websites, for example. That’s what IDX looks like on the surface, at least. On the back-end, IDX works by automatically pulling from the MLS and collecting location-qualified listings to publish on your website. 16 of the Best Real Estate Agent Websites With IDX (With Examples) You understand what IDX is and why it’s essential for real estate marketing. But where can you find the best IDX tool for your website?  Here are 16 great options for adding IDX to your real estate agent website — with a summary, features, pricing, and examples.  1. Ballen Real Estate Websites Website Description “Ballen Real Estate Websites were built by agents, for agents real-time in the field, and without any contracts! These websites are optimized for lead generation and lead capture. With new design options, integrated tools for calls to action, and built-in optimization. Based on years of testing and measuring of what works in the real estate industry with hundreds of agents using the platform, our BREW is always evolving so you can get more leads online and best of all, you own it.” Features Here are some of the main features. Pricing Starts at a one-time payment of $1,495. Plus ongoing monthly costs of at least $149 per month.  Example Below is an example of the type of IDX website you can create with this tool. 2. IDX Broker HOME™ Website Description “Each IDX Broker HOME website begins with an exclusive, premium WordPress theme. From there, our team will work with you to personalize any of our mobile-responsive, visually stunning designs, ensuring your REALTOR® website looks unique and up-to-date. We will … Continued

Top 12 Real Estate Investor Website Templates for 2024 (+ Tips & Tools)

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In today’s competitive market, the impact of underperforming real estate investor websites cannot be underestimated. The consequences of such websites can result in substantial financial losses, potentially costing you thousands of dollars in missed investment opportunities. This is precisely why using a high-performing real estate investor website template is crucial and demands immediate attention. With so much at stake, there has never been a more pressing time to prioritize the effectiveness of your online presence. Our data alone tells us that Carrot members have generated over 450,000 leads over the past 12 months. That’s proof your customers are seeking you out online. A high-performance website gives your business more visibility, authority, and credibility to persuade people to work with you. If you’re like the majority, most of your marketing has been offline – bandit signs, direct mail, cold calling, driving-for-dollars, and maybe even door-knocking. × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo But now you’re considering getting a real estate investor website because other investors are seeing excellent lead generation results on their website, and you want a piece of the pie. However, there’s much to consider when building your websites to find investment properties online. Conversion optimization, SEO, content and messaging, and backend coding are just a few things to consider. With all these factors in mind, you must start your real estate investor website journey with the right partner that will set you up with the tools and expertise for success. Table of Contents In this article, we’re going to walk you through (click the link to jump to this section): Why Real Estate Investor Website Templates Can Impact Your Business – Especially in Today’s Real Estate Market Don’t get me wrong – offline real estate marketing methods are still powerful today. Direct mail, bandit signs, and cold calling can work wonders in the right hands and market. But. that doesn’t mean you should limit your marketing strategies exclusively to offline tactics. In particular, here are some reasons all real estate investors need a website. 1 – Online marketing will save you time and money during the lead-generation process. 2 – SEO leads (Search Engine Optimization) tend to be higher quality because they’re inbound leads – which is a cute way of saying that prospects come looking for you rather than you looking for them. Our data show organic leads convert 2x-3x better… 3 – Online and offline marketing strategies work best together. Our highest-performing Carrot members use both in harmony rather than in exclusion. 4 – Build your online and offline credibility. It would be best if you separated yourself from the clutter. Having a high-performance, personally optimized website can get you there. So, now you know why you need a real estate investor website. But you’re new to online and inbound marketing with a website and don’t know where to start… Good news! You’re in the right spot to learn everything you should consider when building your real estate investor website. Let’s continue… What Website Options Do Real Estate Investors Have? Now, you’re probably asking yourself questions like, “Should I… Those are great options, and your mind is on the right track! It all depends on your goals, your budget, and how much flexibility you want with your real estate investing website. Option 1: Real Estate Website Templates The definition of a template can vary drastically. At Carrot, a “real estate investor website template” is split into two parts: You might be worried that you will look the same as everyone else by having a site focused primarily on conversion performance … Continued

Carrot + InvestorFuse

Carrot + InvestorFuse = ❤️ Unlock the ultimate synergy for your real estate investment business with Carrot’s high-converting websites and InvestorFuse’s action-based CRM. When you use these powerhouse tools together, you not only attract quality leads but also streamline them directly into a CRM designed to keep you on top of your game. InvestorFuse doesn’t just organize your leads; it nudges you towards the next best action to take, keeping you a step ahead in your workflow. With timely reminders, action-specific data, and more, you’re constantly propelled toward closing more deals. Imagine a world where every lead generated from your Carrot website is instantly funneled into an action plan designed for conversion. No more manual data entry, no more lost opportunities, just seamless integration that powers your path from lead capture to deal closure. Get ready to experience efficiency like never before.

Carrot’s Premium Real Estate Website Design

Stand out from everyone in your market with a Premium template It’s of the best ways to differentiate yourself and improve conversion vs your competitors online. We offer more than just eye-catching visuals; our real estate website designs are engineered with conversion-optimized elements that work to turn your visitors into leads. Each design element, from the color schemes to the layout, is meticulously crafted to engage, entice, and ultimately convert. Your website becomes more than just a page of content—it’s a performance machine optimized for results. But we don’t stop at performance; we aim to make you unforgettable. Your market is probably more crowded than ever, standing out is no longer optional—it’s essential. Our premium designs don’t just give your site a facelift; they amplify your brand’s unique design and message. So, while your competitors blend into the crowd, your brand becomes the one that visitors remember and trust. With Carrot’s Premium Designs, you don’t just keep pace with the competition; you set the pace. Stand out, get noticed, and watch those conversion rates soar.

Strategies to Rank Your Google Business Profile for Real Estate Investors | PRO TIPS & Optimizations 2024

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Want to rank higher on Google EASILY and attract more motivated house seller leads? Today, we delve into the secrets of optimizing your Google Business Profile for real estate investors (FKA Google My Business!) × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo In this video post, we’re diving into the treasure trove of knowledge shared during an exclusive, previously live-recorded session at Carrot Summit. Join Keith Sant of SEO Meets REI and Brady Winder of Carrot.com as they unveil the secrets to optimizing your Google My Business profile. Google Business Profile for Real Estate Investors Unlocking the Power of Google My Business (0:00) Picture this: You could swiftly ascend the Google rankings and easily attract motivated house sellers. Keith’s insightful session began with the crucial significance of optimizing your Google Business Profile. This optimization, Keith emphasized, is a direct route to achieving top rankings. Use Tracking Links (0:30) One of the first optimizations you should do is add a UTM link. With UTMs, you can see how effectively your GBP brings traffic to your website! If you are a Carrot Member, you can use your Campaign Tracking Links to track your conversions by getting the number of clicks and leads from your Google Business Profile. As Keith mentions in the video, “… this Make Appointment button was getting a lot of leads vs. the website button because I was tracking both of them. Tracking using Carrot’s campaign links is super important and very valuable.” Carrot members get unlimited Campaign Tracking Links, so don’t be shy about using them to your advantage! Consistent N.A.P. (1:39) Consistency is the cornerstone of credibility. Keith advocates maintaining a consistent Name, Address, and Phone number (NAP.) across all online platforms. Why? Because trust begins with uniformity in your brand. Your potential customers and search engines are likelier to perceive you as a reliable and legitimate entity. Many real estate investors make the mistake of adding keywords to their Google Business Profile name like “XYZ Company – Cash Home Buyers,” but this is a significant mistake. Don’t do that! Your business name is the first and most crucial part of your NAP. So, it needs to be the same everywhere online. Physical Locations – A Real Address, A Real Advantage (2:20) The allure of a physical address is undeniable. Keith revealed the magic behind having an authentic address rather than relying on a P.O. box or UPS box. A physical address enhances your visibility on Google Maps and elevates your position in local searches. TIP: Having an address in a more densely populated area tends to perform better than a town with a lower population, according to Keith Sant. What should you do if you are new to real estate investing or working at home? You could use Service Areas instead of a physical address, or you could rent an office in a co-working space – just be sure that your office or suite number is added to your address. While Service Areas prevent using NAP, they can still be successful without a physical address. County Vs. City – Mastering Your Service Areas (4:47) Expanding your service areas? Keith’s got you covered. His expert recommendation is to opt for counties over individual cities. This tactical decision broadens your reach, making you a relevant choice for a broader spectrum of potential searches. How does this work? It’s all about incorporated vs. unincorporated addresses. An unincorporated address falls just outside of city limits. So, one way of telling Google that you buy those unincorporated houses is to use … Continued

Carrot Website Features

Discover The Power Behind Your Carrot Website By default all Carrot members have access to our base website platform. This platform is as powerful as it is robust. We built Carrot to optimize for performance and results. Check out the features included in our base subscription below. 👨‍💻 High Converting Website Launch your website with the power of Carrot’s high-converting websites, where design meets functionality. Each site is crafted with a deep understanding of the real estate industry’s nuances, ensuring your visitors aren’t just browsing, but are nudged towards meaningful actions. Enjoy the dual benefits of an elegant online presence coupled with a platform built to turn visitors 👉 leads. ⚙️ Easily Edit Your Website Say goodbye to complicated editing and hello to Carrot’s user-friendly website platform. We understand that time is precious, so we’ve designed our sites to be easily customizable. Whether you’re tweaking text, swapping images, or adjusting layouts, Carrot ensures you can make it your own with just a few simple clicks. Dive in, and experience the ease of editing firsthand. 📈 Website Analytics Unlock the story behind your traffic with the Carrot website analytics tool. Dive deep into the ‘where’ and ‘how’ of your visitors – pinpointing precisely which sources are driving them to your site. But it doesn’t stop there. Our tool also highlights how well you’re converting that traffic and, best-performing pages making the most impact. With a Carrot website, you’re not just seeing numbers; you’re gaining insights to direct your marketing strategy effectively. Learn more about the analytics feature → 🔗 Campaign Tracking Links Have you ever sent out a link to a list or put it on your website and wonder how many people are clicking it? Now you don’t have to wonder. Master your marketing campaigns with Carrot’s campaign tracking tools. Easily craft custom links tailored for your PPC or one-off promotions, and let your Carrot website do the heavy lifting. Our campaign tracking tool monitors each click and reports conversion rate of each link. Learn more about campaign tracking links → 📊 Keyword Rank Tracker Navigate the ever-shifting landscape of search your Carrot website keyword rank tracker. This nifty tool keeps you in the loop, showing precisely how your chosen keywords perform over time. Watch their ascent, note the fluctuations, and gather insights to refine your SEO strategy. With our tracker, you’re not just observing; you’re staying steps ahead in the SEO game. Learn more about keyword rank tracker → 🤝 Carrot’s Lead Manager When leads opt into a Carrot website form, our platform springs into action, neatly organizing each potential lead. Each lead will show exactly where it came from so you can double down on what’s working. No more sifting through cluttered inboxes or jumbled lists. With our lead manager, every prospect has its place, ensuring you never miss an opportunity to engage or follow up. Learn more about Carrot’s lead manager → 🖥️ Access To The Carrot Community Dive into Carrot’s community. You will find experts talking about SEO strategies, and marketing tactics. You will find case studies, how-tos, and connections for your real estate deals. Don’t go it alone, join the Carrot community and engage with other real estate investors across the US and improve your Carrot website and experience. Learn more about Carrot’s community → 💻 Group onboarding & coaching Our group onboarding and coaching calls are your compass to success. Dive into interactive sessions where you not only grasp the ins-and-outs of our platform but also exchange ideas with peers. It’s more than just guidance—it’s an opportunity to gain clarity, ask questions, and leverage … Continued

How to Build a Wholesale Real Estate Business in 30 Days vs 6 Months [Survey Results]

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Do you want to know what it takes to build a wholesale real estate business that generates consistent profits? We recently asked a select group of seasoned, successful wholesalers (out of 7,000 investors we work with) what steps they would take to build their business in 30 days versus 6 months. Here’s what they had to say. The questions we asked: 1. Favorite Apps and Tools for Wholesalers – What are the 5 most important software/apps you use for wholesaling? In the fast-paced world of real estate wholesaling, having the right tools can make all the difference. Our survey revealed a list of favorite apps and tools highly endorsed by successful wholesalers. From Carrot and Mojo Dialer to Google, and Excel, these tools streamline lead generation and boost productivity. Additionally, Canva, Propstream, ClickFunnels, Airtable, CRM Podio, Constant Contact, Facebook, and DealMachine were among the top picks to optimize efficiency and maximize results. 2. The Biggest Mindset Shifts for Wholesalers – What was the biggest mindset shift that helped you find success? The answer I resonated with the most was, “My biggest mindset shift that helped me find success was when I stopped trying to get a deal and started trying to help people.” Next… “I’m not stealing people’s houses; I am really helping them.” Regarding the concern some members have expressed about our business model, it’s crucial to carefully assess how we approach closing deals and ensure that we genuinely serve homeowners’ best interests. We must ask ourselves if we are truly providing value and assistance. If we can confidently say that we are sincerely helping homeowners and addressing their needs, we should find peace in knowing that our actions are not about taking advantage of people. Instead, we are solving their problems in a way that no one else can. 3. Responses: Building a Wholesale Business – 30 Days vs. 6 Months Here are some of the survey responses to these two questions: Big Takeaways – Mentorship and Long-Term Strategies Several responders emphasized the importance of mastering a single marketing channel and area before expanding to others. A strong emphasis was also placed on mastering the follow-up process, which accounts for many successful contracts. Delegation and building a team should be considered after six months, as weaknesses become apparent, freeing up time to focus on core strengths. Moreover, some respondents highlighted the value of seeking a mentor right from the start, as mentors can offer guidance and resources and help avoid pitfalls. In a longer timeframe, building a strong online presence was seen as a powerful lead generation avenue when done correctly. The consensus among these responses is to take focused, strategic steps, seek mentorship, and progressively expand and improve marketing efforts for a successful wholesaling business. How to Generate SEO Leads in 6 Months with Carrot Here are some basic steps you can take to get started generating SEO leads with Carrot: Conclusion Building a successful wholesaling business is within your reach, especially with the guidance of seasoned investors. By leveraging their favorite apps and tools, embracing the right mindset, and following their time-tested strategies, you can achieve consistent leads, close deals confidently, and create a thriving real estate wholesaling venture. If you have any questions or thoughts, feel free to drop them below – we’re here to support your journey to success!