Why The “2-Step Opt-In Process” Increases Conversions and Lead Quality By Up To 46% On Real Estate Investor Websites
Welcome to another edition of the Carrot Test Kitchen… where we break down our recipes and show you how to create insanely great lead generation sites for your real estate business. (Of course, this stuff is baked right into our sites, and our prices are so low that it’s impossible to do it cheaper yourself… if you’re not already a member, head over and check out our demo right now). Today we’re gonna show ya the exact trick that improved conversions by 46% right when we started implementing it years ago. It’s so simple that once you learn it, you get it… in fact, I bet you’ve seen versions of it used before. While we didn’t invent it, we’re perfecting it for real estate investors. It’s called the 2 Step Opt-In Process, and I’ll tell you how it works and what you need to know to make money from it. The first step of the opt-in process happens on the Lead Page – there are many lead pages built into every InvestorCarrot website, and you can create unlimited additional Lead Pages. It’s super cool. Step 1: Research Shows A Form With 4 Or Fewer Opt-In Fields Increases Opt-Ins On The Front End Below is an example of a lead page on a Cash Buyer site on the InvestorCarrot system. It’s a great landing page for advertisements on Craiglist, Backpage, Zillow, Google, Adroll or many other sites and converts consistently high across our member’s sites too. : COPYRIGHT NOTICE: All of the content on our websites are 100% Copyright protected and owned by our company. Only active paying InvestorCarrot members can use the content on our websites. If we find people copying our content off of our customer’s websites or from our images on this page, we will pursue violators for copyright infringement. As you can see, there are only a few quick questions to answer – name, email, phone and type of investor. Lots of testing has shown that 3-4 form fields are ideal for conversions – any more or less actually drops the rate of performance. This graph from HubSpot’s research on over 70,000 forms shows why 3 is the magic number for conversions: We’ve tested the number of things our forms ask for on the first opt in box for both buyers and sellers… and once you start to get past 3-4 on your first form… your conversion rates go way down. You’ll see lots of real estate investor websites that are killing their conversions by asking for way too much information on the first chance. Like this one… Can you imagine being a motivated seller who really needs to sell… but just isn’t ready to give up all of your info quite yet on this first form… yet almost every field on that form is required for you to get to the next step? However, when a motivated seller does submit this form… you know that they’re VERY QUALIFIED. Long forms are terrible for conversion… but increase the quality of your leads. So we melded the two into… Step 2: The Best Of Both Worlds – High Conversions AND Qualified Leads A short-form upfront to increase lead conversion… and a long-form on the second step to increase your lead quality. To get the highest conversion and the most qualified leads (the ultimate goal), the key in the 2-step opt-in process is a short and sweet “Step 1” form… that leads to a longer more qualifying “Step 2” form. Once the buyer (or seller) completes the first form… the shorter form, he or she will see a more detailed Buyer Profile to … Continued