Author: Trevor Mauch

EP 58: How Simple Math Can Turn Your Paid Marketing Into A BIG Winner w/ Trevor Mauch

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Don’t quit on your marketing too soon. Remove your mindset based on emotion and change it to one based on math. Trevor Mauch

If you had to guess, what would you say is the #1 marketing tactic our (Carrot) most successful clients implement?

If there’s one thing that people really need to wrap their minds around when they start to invest in marketing, this is definitely in contention for being one of the top one, two, three things that are among the most important with making your marketing work.

Basically, if you’ve ever stopped your marketing efforts because you had a “gut feeling” that you’re spending money without results but you didn’t base that off of hard math, then you’re most likely quitting too soon.

I’m going to show you in this CarrotCast, if you did not base that off of hard math, then you likely had a high chance of sabotaging your own results.

I’m going to walk you through how to remove emotion from your paid marketing equation, and how to add simple mathematics to make sure that you have the best possible chance of making your marketing work for you and crush it no matter what your business is!

So listen to this episode of the CarrotCast and check out the other episodes at carrotcast.com

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Listen in and learn how and why it’s so important to remove emotion from your paid marketing budget…

2:30 – How to effectively take your marketing to the next level.
5:50 – Emotion vs. Math – Why emotionally attaching a budget to “Try” marketing is not logical.
9:50 – Use this math equation to get started calculating your paid marketing budget.

Find out how Carrot member, Brian Rockwell, has netted over $80,000 using this exact equation in his paid marketing.

16:00 – Don’t quit too soon! How to eliminate emotion from your marketing.
21:00 – Set a minimum and maximum budget so you’re not going to stop before you know 100% that your marketing is not working.
24:25 – [Recap] Remove emotion, add in math, and set a min/max point.

August 1, 2017
EP 57: You Can Achieve Financial Freedom and Build True Wealth w/ Jack Bosch
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We don’t work just to accumulate money. We work so we can live… Most people forget that. Jack Bosch

We don’t do a whole lot of Carrot Cast episodes on wealth, per se. Most of the people we have on here, or the topics that we talk about, of course, are related to helping you build wealth. But the thing is, most of us entrepreneurs go out building that business…building that first business. Creating those income streams. For some reason, we don’t implement the actual things that would help us to become financially free and actually truly wealthy. It’s not wealthy for being wealthy’s sake. I think it’s really that first thing that I mentioned before, with being free…being financially free, so you can go out there and do what you want to do.

For me, my definition of financially free is to never, ever have to worry about money. Where money isn’t even a factor in any of the decisions that we’re making. That, to me, is financially free.

Also, it’s where I’m earning the income doing the things that I love to do. Not grinding away. You could totally have to not worry about money ever, but you could have no life because you didn’t structure the way that you’re generating your income, in a way to where your money truly serves you, rather than you being a slave to it.

On this episode of the CarrotCast, I’ve got a special guest with me. A longtime friend of mine, Jack Bosch, who is an investor. He’s flipped thousands of pieces of land. He’s an apartment building buyer and owner now. We’re going to talk about his story and we’re going to talk about what he calls the wealth wheel.

The reason I brought him on isn’t that of the land investing, although we will talk about that a little bit. It’s not because of the apartment investing, which we’re gonna talk about a little bit. It’s not really necessarily his story from coming to Germany as an immigrant, broke and turned into an amazing seven and eight figure a year entrepreneur.

It’s the mindset that goes into building true wealth and how to really use real estate, whether you’re a wholesaler, a flipper, an apartment building investor, but especially if you’re a wholesaler or a flipper listening to this. Eight out of ten wholesalers and flippers that I talk to do not set up their businesses to build true wealth. They set up their businesses, honestly, to be high paying jobs. It ends up tying you down. It ends up doing the opposite of why you started that business in the first place.

This episode we’re gonna walk through the wealth wheel and some concepts out of Jack’s book that he wrote. Also, we’re gonna tell you how you can get a copy of his book for free because I really believe in the message that it puts out there on how you can really build true wealth and really gain real freedom in your business and from your business, rather than earning a high paid job for yourself.

Take notes and identify where on the wealth wheel you are. Odds are, you’re only probably doing one or two of the things on the wealth wheel and you’re going to perpetually be on this hamster wheel, where you’ve always got to work and always got to bust your butt in order to make the income, instead of the income working for you. Let’s dive in.

So listen to this episode of the CarrotCast and check out the other episodes at carrotcast.com.

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Learn some amazing methods and mindsets for how to achieve financial freedom and build true wealth… Enjoy!

2:20 – Why Trevor admires Jack’s ability to run his business and still be able to travel.
6:45 – Unpacking the mindset of traveling with family and using business as a vehicle for his passions.
12:30 – How to eliminate the stressors in your life in order to free up valuable time and build relationships.
16:15 – How Jack has built his real estate portfolio to produce lifelong, generational, cash flow. Land flipping via seller financing to rentals.
22:05 – Delegating and trusting his team so he can concentrate on building consistent income.
25:35 – The “Growth Wheel” — the active to passive income cycle.
30:15 – The theory of cash flow — Getting yourself to the next asset faster.
34:35 – Free Book Offer

The FIRST 20 People Who Comment and Leave a Rating on iTunes Receive a Free Copy of Forever Cash by Jack Bosch

Once You Leave a Comment and Rating — Email Support@oncarrot.com — We’ll Verify and Send You a Free Copy.

36:05 – How to start getting out of debt and building financial freedom using the expansion model.
41:45 – Building a passive income machine.
44:50 – Peeling back the Cash Flow Wheel.
49:35 – Planning out your income life.
51:55 – Where Jack plans to take his business.
54:45 – Tying it together: Be sure to check out these past CarrotCast that tie into Jack’s conversation.
- From 0 to 3,347 Multi-Family Units: “How I Did It” w/ Carlos Vaz
- Working Too Much And Profiting Too Little? I Interview My Favorite Author Mike Michalowicz
- Flipping Vacant Land: How Gary Horton Pivoted His Wholesaling Business In A Tough Market To Be On Track To Flip 100 Pieces Of Bare Land In 2017.
July 25, 2017
EP 56: [Case Study] From Teacher to $80k/Month Wholesaling Real Estate in a Competitive Market With 100% Online Leads w/ Carrot Client Brian Rockwell

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It’s awesome because once you know the formula of how to do this, its just do it again and keep going and going and see how you can grow it.Brian Rockwell

I always get excited when I get to do these types of CarrotCasts when I bring on a client of ours who has a great, great story. And the client that I’m bringing on in this episode is Brian Rockwell. This CarrotCast is pretty compelling and hopefully, it’s going to speak to everyone about patience and swift and focused execution when you decide to make things happen.

He didn’t use the excuses of, “There’s way too much competition.” He didn’t use the excuses of, “I already see Carrot sites everywhere.” He didn’t use any excuses of “I’ve never done a deal.” He went out there, executed according to what we laid out, our plan for him. He executed it. He carved out time to study. He carved out time to implement, he carved out a budget, and he did $80,000 in wholesale fees in March.

You’re also going to be able to learn how he’s executed like mad as a newer investor, not having all the advantages that you do with experience and credibility and how he went after and executed with one marketing plan, on one way of getting clients now with building up momentum over the long term with another way of getting clients, and how he’s turning those into profits.

He eliminated emotion from his wholesaling real estate decisions by setting a solid marketing budget that is 100% based off of data and math. Magically that turned into amazing results for him.

You’re going to love his story, how he went from junior high teacher and baseball coach, and a 12-year journey on starting being a real estate investor from thinking about it to taking the action on it.

So listen to this episode of the CarrotCast and check out the other episodes at carrotcast.com.

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Listen in and hear how Brian took action and within three months he’s doing $80,000 a month in revenue from online marketing…

1:35 – Who is Brian Rockwell?
3:00 – What originally got Brian locked into real estate and his 12-year journey.
7:20 – Closing the first deal and what his business strategy looks like right now.
12:25 – Breaking down the online marketing mindset.
14:45 – Dissecting Brian’s formula for wholesaling real estate success.
18:05 – Why his About page on his Carrot site has been effective in building credibility.

Rockwell Homes LLC Our Company Page

20:55 – The importance of integrity and customer service — building a set of strong core values.

Rockwell Homes LLC Core Values

23:55 – Why it’s so darn important to utilize testimonials to build credibility.
27:00 – Going from an SEO mindset to PPC in one of the most competitive markets in the country. How long it took Brian to start closing PPC deals.
30:30 – Brian’s PPC budget and the formula he uses to expand upon that budget.
36:05 – How he found Carrot and why he decided to commit to the Carrot system.
38:25 – What is Brian’s “Why” and some of his big goals.
41:25 – “Having a greater impact on the world” – Entrepreneurship done right.
44:35 – Why sellers have chosen to work with him and how his website has factored.
45:45 – What hesitations he had with Carrot before joining.
48:30 – Brian’s final advice for someone searching for wholesaling real estate success – “Trust the Carrot System.”

July 18, 2017
EP 55: Implementing Carrot’s #1 Marketing Tactic (USP) w/ Trevor Mauch

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It’s not a new topic and it’s not something that you’ve never heard of before, but it’s repeatedly, probably the number one marketing strategy that mostly everyone is NOT doing. People ask me all the time, “what is the number one marketing tactic or how can I market better?” And the biggest advice I can give everyone is to come up with a unique differentiator that other people are not offering.Trevor Mauch

Curious how Carrot has grown exponentially over the last three years?

In this CarrotCast, I’m going to reveal why having a unique selling proposition marketing strategy is our number 1 marketing tactic and why it’s essential for any business to thrive.

This tactic is applicable to the small business and the large business alike and it’s guaranteed to grow your business if you put in the time and effort required. Listen to find out what it is.

Listen to our other episodes at www.CarrotCast.com

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What is your unique selling proposition marketing strategy? Most people don’t know. Listen in and learn why USP is so important to leverage so you can cut through the clutter.

3:30 – Learning how to stand out from a crowd and the Collective Genius Mastermind.
7:10 – The #1 marketing strategy that everyone is NOT doing.
9:35 – Ways to read the mind of a motivated seller.
11:35 – Why you’re not winning the game.
15:50 – What you need to do if all of your competitors have really good testimonials too.
21:00 – Using your unique selling proposition marketing strategy to stand out and learning from a Direct Buyer who closes 100% of their contracts.
28:55 – What is your unique selling proposition?
31:30 – Prove that you’re the best and start using that in your marketing.

July 11, 2017
EP 52: The Ripe Mobile Home Market And How This Guy Is Is Profiting More With Mobile Homes Than Houses w/ Harvey Gronwald

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Simplly put, I go after the agents that do a lot of volume. I talk to them. I present myself… “My name is Harvey and I’m a licensed real estate agent and I don’t want bad buyers in my life. I’m going to go to the home, I’m going to preview it, handle all of escrow and I’m going to give you my commission because I’m an agent. All you need to do is collect my commission.” They like to hear that. Harvey Gronwald

Harvey Gronwald just spent a week at the Carrot headquarters. Trevor sits down with him to pick his brain on how he is crushing it in the mobile home investing real estate space.

He discusses why you should pay a professional photographer for house photos, how he got into the mobile home market, and some seriously actionable tips to sell houses faster.

He made $75,000 on a single mobile home. With this info, you can too.

Like this episode? Get more real estate and entrepreneur tips to cut through the clutter and crush it with your business.

Listen to our other episodes at www.CarrotCast.com

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Listen in and learn how Harvey has been able to capitalize on the mobile home investing niche…

2:55 – Who is Harvey Gronwald and how did he end up at Carrot HQ in Roseburg Oregon.
5:30 – Fun fact: Harvey is a sushi connoisseur – find out what excellent sushi is.
12:00 – How Harvey was pushed into being a real estate investor after his job was outsourced
14:25 – Dose of Awesomeness: Netting $89k from $3k in Google Ads advertising.
15:10 – Harvey’s offline marketing strategy. How he builds relationships with agents.
18:00 – His ingenious method of dealing with agents, specifically mobile home investing.
19:35 – Unpacking why Harvey buys mobile homes and the different types of mobile homes investments to look for.
21:50 – How to list a mobile home and make it look like a MILLION bucks.
25:00 – What it costs to stage a mobile home… from rehabbing to painting.
30:30 – What surprised Harvey the most about Carrot while on his visit.

Find out more about Harvey and Mobile Home Flipping Secrets

July 4, 2017
EP 53: I Just Spent 3 Days At The Top REI Mastermind In The Country: This One Key Takeaway Will Bring You More Business

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Let’s be grateful for the people who got us there. Those title agents that you’re working with. Those mortgage brokers or the real estate agents you’re working with. Let’s show that gratitude…
Trevor Mauch

Real estate is one of the least trusted industries — why is that?

Now ask yourself… “How many of your last deals would you feel like following up with and taking to dinner or grabbing a drink, those clients?” If you’re like most wholesalers and flippers, your business is about the numbers. Investors treat it as a one-and-done too often. Most don’t believe they can be tight with the client after the deal has closed.

I’m returning from one of, if not the Nation’s top REI Mastermind events for wholesalers and flippers called Collective Genius. These guys are big-time. 500-600 flips per year, and some with over 4000 multi-family units.

What’s one of the main differences between the one-and-done investor and one that flips 500 properties annually? The willingness to build and continue a relationship… after the transaction.

What can you do to change your clients’ churn and burn mindset? Find out. Or check out our Collective Genius Review on another episode of the CarrotCast.

Be sure to check out past CarrotCast episodes at carrotcast.com

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On this episode of the CarrotCast, Trevor dives into what he learned at the Collective Genius Mastermind, showing clients that you care and that they’re not just another comma.

3:10 – What is Collective Genius, and why it’s one of the Nation’s top REI Masterminds?
5:30 – Do you know the common problem within the real estate industry? Trevor spells it out.
7:20 – Why real estate is one of the least trusted industries.
9:50 – How can you change the mindset of what people expect from either a real estate investor or an agent, and what can you do to elevate positive change?
14:15 – How to be grateful and don’t limit your beliefs.
16:35 – How your marketing can attract the wrong type of client and how to fix it.
20:20 – Create a set of core values and bake them into our life. And… how to have fun!
23:50 – Take the Challenge: Avoid preconceived notions about the real estate industry. Shine through with humanity and show clients they’re working with real people.

June 27, 2017
EP 51: Our #1 Metric In Business: Net Promoter Score And The 2 Worst Ratings We’ve Ever Had w/ Trevor Mauch

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This is a wakeup call… If you’re waiting for the World to come to you, if you’re waiting for business to come to you – even if you have the best tools out there – it’s going to be really, really hard to be an entrepreneur.

Trevor Mauch

Every business should have 1 or 2 key metrics that are your “north star” at any given time. Right now ours is Net Promoter Score because it is the simplest way to gauge overall happiness of our clients. In the spirit of transparency, we recently had 2 of the worst NPS ratings we’ve ever had in our 3+ years in business.

To give it context, our NPS is scaled from 1 (being bad) to 10 (being world-class amazing)…

Over 84% of our clients who have rated their experience w/ Carrot have rated it an 8 (77 people), 9 (102 people), or 10 (571 people).

So any time we get a rating that isn’t an 8, 9, or 10 it makes us take notice to see how we can improve the experience for every client who is willing to put in the work to be successful… and it also highlights the entrepreneurial mindset of those who are bound to crush it vs. those who will have a tough time.

In this episode, I discuss what I saw, why it happened, how we track net promoter score and also dive into the psychology of negativity in success.

Listen to our other episodes at www.CarrotCast.com.

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Find ways to rethink negativity and add positivity back into your business and life on this episode of the CarrotCast …

5:20 – Everyone can’t be happy or satisfied all of the time. That’s just the nature of the beast. That’s why we’ve implemented the net promoter score to track how satisfied our members are and to push Carrot to be the best.
8:25 – The unthinkable happened… we had two people within five minutes give us a rating of 1. Find out how we addressed these anomalies.
13:30 – What is your path to success? Do you have a strategy? Do you know your marketing numbers?
16:00 – The story of the second “1” rating: How the perception of “it’s not my fault, it’s yours” can have a negative impact on your life and business.
20:25 – The major differences between someone who will make an impact and someone stuck on the hamster wheel. Create a different mindset and own your failures and your successes.
25:00 – What a mindset transformation can look like. Sometimes it takes major events in your life to break down and make a change finally. Need some inspiration? Watch this…

29:30 – Making your purpose come true. Drown out negativity and fill it with positivity.

June 20, 2017
EP 50: My Non-Negotiables In Business and Life: The 5 Things I Decided I’d Never Negotiate When It Came To Building My Next Business… What Are Yours?

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There are so many reasons why a boom and bust business model is not good. One of the main reasons is that you can’t plan big… I want to wake up every morning on the first of each month knowing within a 10% variance what my income was going to be that month. Trevor Mauch

Trevor Mauch has started several businesses over the years and is the CEO of Carrot, but his previous businesses grew to trap him in a life he simply wasn’t loving. Working too many hours, on things he wasn’t passionate about, making great money but without the passion for what he was doing, and a boom and bust business model that made it hard to plan ahead.

In this CarrotCast, Trevor dives into the simple concept that changed his business and life… setting “non-negotiables” that he decided to live by and build his next businesses by. You’ll hear his journey, what those 5 non-negotiables are, and how you can create your own.

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Dive in and learn Trevor’s 5 non-negotiables in business and life…

3:15 – Building a framework and mindset to right the highest highs and the lowest lows.
6:10 – How to mentally handle the transformations that occur while being an entrepreneur, finding your non-negotiables, and understanding how hard being an entrepreneur really is.
12:50 – Trevor’s non-negotiables. Going from a boom or bust business model to amplifying leads and adding humanity back into business.

17:00 – Non-negotiable #1: Focus on the BIG thing. Two great books to help you zero in on the big thing:

The Pumpkin Plan

Essentialism

19:25 – Non-negotiable #2: Have fun and have a big mission that you believe in at your core.
20:55 – Non-negotiable #3: Be consistent and predictable. Building a business that is the opposite of the boom and bust model.
23:30 – Non-negotiable #4: Build a long-term valuable asset. Ensure your family and your business are taken care of if something happens.
30:10 – Non-negotiable #5: Finding your purpose and working within your unique abilities.
36:10 – Finding that true purpose in your life.
50:30 – Timing is vital in life. Understanding what it takes to succeed and let the process unfold for you.

June 13, 2017
SEO Private Blog Networks (PBN’s): The Pros and Cons
Transcript

We’ve done a ton of content on SEO — on search engine optimization — over the years. That’s actually one of the things that we’re known for here at Carrot.

A lot of our clients own and control search engine rankings all across the country for all kinds of phrases, but one of the questions we get a lot that we’ve never answered before is, how do you choose between a couple different SEO providers, and specifically, what are they doing to build their backlinks? And what should you avoid?

This particular video is going to talk about something called a private blog network, or PBN for short. If you’re out there hiring an SEO firm, one thing you want to really look at is how are they building their backlinks because that’s one of the biggest, most important parts of what they’re doing and what it is you should look at.

If they’re going to be building backlinks, are they going out there and organically building them? Are they onesie, two-sie, hands-on building them, or are they using something called a private blog network? Is that a good thing or is that a bad thing?

I’m going to walk you through what it is really quick, and what to avoid, and what to look for, and why you could be taking a risk if you go with an SEO firm that uses SEO private blog networks.

What Are SEO Private Blog Networks?

What a private blog network essentially is, is some really, really smart people found out that you can go buy expiring domain names in the real estate market or wherever. You can buy expiring domain names for really, really cheap where people have built up the SEO juice on those domain names, a very fancy term there, SEO juice, on those domain names over the years and it might have a domain authority of three, or four, or five, or something like that. It comes with backlinks. It comes with juice, and they buy those up.

Then they buy up a series of them, and they put on very simple websites and put on content. Then they use those websites to then drive backlinks to your website, so backlinks are, of course, a really, really good thing when it comes to SEO.

It’s one of the most important things after you nail the on-page stuff.

In order to really get your website ranked higher, you need to have your on-page stuff nailed. So,
- Good content
- Well-optimized
The website needs to be structured in the correct way, but then you also need to build up these signals that Google’s going to be looking for.

Social Signals

Are you getting some people to take action on Facebook likes and things like that? Your citation profile, are you listed on Yelp, and Yellow Pages, and Manta, and local places that list your business? Is your phone number in all those the same? Do they match?

Then backlinks, if you’re in a competitive market, you’ve got to get backlinks to get higher. With a private blog network, it’s really attractive because when you go with an SEO firm that uses PBNs to build links, whether they tell you or not — many of them won’t tell you — oftentimes the price is going to be cheaper.

Why You Should Care About PBN’s

You can get an SEO service from someone who is using a PBN for probably half the cost of someone who’s doing it the correct way.

What happens is this. This is your website right here.

Each one of these black squares is a separate website and they’re all linking to your website, but they are purchased websites from expiring domains.

They put up some basic thin content on them, and then every now and then they link to your site. Every now and then they link to their other clients’ websites, too. You might be asking,

So is this a big deal? Why is that a bad thing? They’re linking to my website. It’s got content on it.

Well, the issue is eventually they all tie back to that SEO firm in some way, shape, or form. Now the smart ones have figured out ways to really obfuscate whether Google can find if they own them. They found ways to register the domain names under different names, have hosting, a different host, which is all really smart stuff.

A PBN may never ever get discovered by Google, and that’s sweet because that’s going to be great for you on the link building side.

What’s the Risk?

But… if a PBN gets discovered, all those backlinks that you just paid for, all that SEO that you just paid for, those links are likely now going to get negated.

What’s going to happen is if your SEO was built off of a PBN backlinking structure? That entire structure could topple and fall.

Now, is that going to happen? The likelihood is probably under 50% for sure. You may go years, and years, and years with an amazing ranking, close a bunch of deals, get a bunch of leads, because of the PBN links that you got from the SEO firm, amazing.

You have great ROI, but we never ever like to build anything off of a foundation that could crumble. Make sure when you’re building SEO when you’re hiring an SEO firm, that they’re going after it building backlinks the real way, the organic way, which is hard, which is expensive.

That’s why you see the firms that are really good at SEO that charge a lot of money.

If you’re going to hire an SEO firm that’s going to be $1,000 a month of under, the likelihood that they’re using private blog network links is probably pretty high.

I would ask them questions. Ask them,

Where are you guys building your backlinks?

Is it from a private blog network or are you guys going out there organically?

Many of them won’t tell you the truth, but you can reach out to us at Carrot all the time. We’ll dig into some of their clients’ websites and we can track it back.. many times, not every time, but many times to see if they’re using a PBN.

If it were me, I would definitely, if you had a choice it is, yes to use PBN for backlinks or no, I would always choose no. We’ve never used them ourselves. We suggest you don’t either.

Once again, can it work? 100% yes, but we also go with a long-term mindset and model.

The next time you’re going out there talking to an SEO firm, find out their methods. Find out how they’re doing it. Talk to other clients. See other rankings, but look behind the curtain a little bit.

Ask them those questions. How are you getting your backlinks? Are private blog networks related? Get them to say it in writing. They’ll oftentimes say,

Hey, it’s a good white hat thing.

It’s very gray hat, and it’s not something that we suggest. It could get discovered and could topple because anytime you’re trying to gain SEO, Google doesn’t like the practice of using such tactics or techniques.

What You Can Do

All right, so until next time, go out there, and do SEO the right way, and hire the right firms.

Don’t forget to check out our other Carrot whiteboard strategy sketches on our YouTube channel and our CarrotCast Podcast, which is our weekly podcast, as well.
June 8, 2017