Author: Trevor Mauch

Radio is the marketing channel that everyone knows about but nobody is using.

– Chris Arnold

All Radio. All Virtual. How I Used Radio Ads for Real Estate Investing to Build My Business and Lifestyle w/ Chris Arnold

Radio is old-school. Because of this, investors and agents will confuse themselves with their target demographic, avoiding radio advertising altogether. However, if you are an investor looking deals in your area, your target demographic is very likely listening to the radio!

Today, we sat down with Chris Arnold to learn more about how he had relied on radio advertising to build and grow his multiple companies.

Learn about what works, what to avoid, and how to build a business that offers freedom and impact. 

Read the Full Show Notes Below…

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When Chris first started out, he focused on direct mail advertising. This kept him on the hamster wheel, managing campaigns, fielding hate-calls, and trying to manage a team that was dealing with low-quality leads. Then one day it hit him – radio.

Using radio ads for real estate investing is something that none of his competition was doing. He knew that his target demographic wasn’t listening to Spotify when they got in the car – they were turning on the radio.

By advertising to them in this manner, he was able to appear less sleazy, build credibility, and create a name for himself and his brand. Today we are going to dive into his ad strategy and how he is running a virtual business that provides him with freedom, flexibility, and impact.

We love discovering ways to use offline marketing to create online demand and radio does just that! 

Tips For A Great Radio Ad

Before creating your ad, you need to make sure it will reach the right people. To do this, reverse engineer the genre.

There are 3 main genres:

• Urban
• Rural
• Over 50

Think about who is listening to these stations. If you are looking for deals in a city with younger people, choose an urban station. If your target client is a bit older, look for stations that appeal to those 50+. 

Many stations have a team in their marketing department who can help you with your ad. While they are there to help, avoid them like the plague. They do not know how to position you to your prospective clients. 

• Write your own copy
• Make sure the copy hits a seller’s pain points
• Start with 60-second spots
• Start with music stations vs. talk radio
• Have your ads played during commute times or during prime time
• Have your CTA lead them to a phone number so you can answer their call live

Once you get your first ad in place, you can always tweak and perfect it to get the biggest response possible. 

The Benefits of Radio

Radio reaches your prospective clients in ways other marketing channels can’t. It can help you build celebrity status by positioning you as the expert in your market. Radio can help you build your brand without having to spam people with letters and calls.

Instead, they will come to you. Radio will help you to quickly build authority, putting you ahead of the competition. 

Radio is great because you truly just set it and forget it. With direct mail and other types of marketing, you are always involved, scheduling, looking at reports, and creating campaigns.

With radio, they have a whole team to manage it for you. They schedule everything. All you have to do it provide your content one time and the rest is handled by them Your only job is to make sure you answer the calls live as they are coming in. 

Building a Lifestyle of Freedom and Impact

Chris has always known he wanted to help people. In fact, he possesses a seminary degree and always thought he would work for the church.

Then one day it hit him.

He didn’t have to become a pastor in order to positively impact people’s lives. He could build a business that would give him freedom so that he would have the time to help people in the ways he wanted to.

15 years ago he discover real estate and hasn’t looked back since. Today he runs a coaching business, an investment business in Dallas, and a Mastermind Group. The best part is that he does all of this while working from his home in Tulum, Mexico. 

Today Chris is giving back through his Mastermind and by coaching others. He has been through a lot personally and has taken these experiences to help others. Chris works with others in similar boats as he is, providing a true brotherhood and comradery, helping other fellow leaders avoid the isolation so many others often face. He has become a true example of someone who has built a business to create impact, freedom, and flexibility. 

Thanks for listening and be sure to head over to Apple Podcasts to leave us a review! 

Follow Our Guest: 

• Book a call with Chris at REI Radio
• Chris on Youtube

We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

You have to either get better or get creative.

– Pace Morby

How to Close More Deals with These Unheard of Subject-To & Creative Finance Strategies w/ Pace Morby

I’ve never heard an investor or agent explain their strategy like Pace. Not only is he closing deals in ways others don’t have a clue about, but he is also mentoring and coaching others to do the same.

Today you are going to learn how Pace has built his brand, become a storyteller, developed creative financing strategies for his clients, and how he is now converting 1 in every 22 leads. 

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Ready to Hone Your Negotiation Skills and Close More Deals?

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Read the Full Show Notes Below…

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I was so excited to have Pace join us here on the CarrotCast. His energy and ability to think out of the box are contagious and inspiring, not just to me, but to tons of investors out there who are following Pace on his journey.

By leveraging social media, he has built a business and a brand, that is capturing the attention of a lot of people out there, myself included.

Today we are diving into his toolkit to learn about how he talks to sellers and finds ways to help them that other home buyers can’t. 

Creating Your Toolkit

Every seller you work with will have different needs and selling goals. When you can really hone in on what the seller needs from the deal, you will be in a place to better serve them. It today’s market, an agent can’t just keep things in their nice little MLS box nor can investors simply throw out offer, hoping one will stick.

Agents and investors need to get more personal, offering multiple solutions, and truly helping their clients. 

As the market shifts, it is becoming more difficult to get leads. In order to reach the most people, you need to be able to add value. You have two choices in this market: either negotiate better or get creative. When looking at your tool kit, you need to choose the right tool for the job at hand.

For some, it will be a wholesale deal, other properties you can buy outright, others will be best served with an MLS listing. You wouldn’t try to build a house with just a hammer. Nor should you offer your clients just one way to sell.

You need to determine which tool will best help you to fix the situation. Because Pace knows what tools to use and when he is converting at double and even triple the rate of other buyers in his market. 

Telling Stories

When talking with sellers, Pace has a number of stories he often shares to clarify situations and to help stop objections. One of his stories is about an F-150 he needed to sell. Pace wanted to sell the truck for $10k but when he looked it up on Kelly Blue Book, it only retailed for $5k. Pace said screw it and put the truck on Craigslist for $10k.

Three months later he hadn’t received a single call. His wife suggested he offer to take payments so he quickly changed the title of his ad to support this. Within 30 minutes, he had to take the ad down. He was flooded with potential buyers. In fact, he was able to sell the truck for $12.5k.

In turn, the buyer was able to use the truck to start his business where he immediately was making $6k per month. The buyer of the truck didn’t overpay because the value he received from the vehicle far outweighed what he paid for it. 

Pace has another story he uses when people aren’t willing to share how much they want for their house. Many people will simply ask for an offer, not divulging what they are really looking for. To get their number out of them, he will simply ask… “Would you list a car for sale without listing a price?” Of course not. Doing so would cause you to get low-ball offers from everyone in town.

By getting that number out there, Pace is able to work with the seller to find real solutions that will help them reach their goals. 

Getting Social

Pace has really capitalized on his Facebook and Instagram accounts. He has built a brand for himself, put himself out there, and shared content with his followers that really help them learn about who he is as a person.

He doesn’t just go and create content, he documents his life, both personally and professionally, and from there, true and genuine content is formed. He would add before and after pics which got people excited and he would show himself out there really getting things done.

People would rather work with someone who is truly doing the work vs. someone who just says they are. Nobody is a natural when they are just starting out – it takes practice. 

Creative Financing

Pace and his team are currently doing 10-12 wholesale deals per month and another 10-12 deals using creative financing. Using the F-150 story mentioned above, Pace is able to explain terms to people, without making things overly complicated.

In fact, using this strategy recently allowed Pace to purchase a property using owner financing with zero down and zero interest. He bought a $130k property for nothing out of pocket.

He pays the owner $350 per month and he rents out the property for $1,600. It’s easy to see how he is using math to work in his favor. 

Follow Our Guest: 

• Pace Morby on Youtube
• Pace Morby on Instagram
• Pace Morby on Facebook
• Creative Finance Facebook Group
• Subto

We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

I felt like I was on a hamster wheel… [what I needed was] consistent organic leads

– Jason Wardrop

How Jason Pulls 50 Organic Leads Per Day + Full Strategy Breakdown for YouTube, Facebook and IG Ads w/ Jason Wardrop

Imagine pulling in over 50+ leads per day. Now imagine doing it all organically. Generating high-quality leads is more than just setting up a website or launching a campaign.

Today, Jason is giving us a full strategy breakdown, sharing with us how he is crushing it on YouTube, Facebook, Instagram Ads, and more! He will share with us the framework and the formulas so you can get out there and crush it too!

Read the Full Show Notes Below…

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When Jason started out, he was always a paid ads guy. He knew he was great at getting leads in the door, but after attending a Mastermind and seeing what others were doing on Youtube and other social media outlets, Jason knew he was about to go all in.

Now, fast forward to a few years later and Jason is killing the lead game with his company Arsenal Marketing. When I am looking for ways to generate more leads, Jason is the first person I call.

Jason’s goal is to help agents find more leads, generate email and text follow-up, and close more deals. 

Leveraging Facebook and Instagram

You have likely heard about the Facebook algorithm and how it is consistently changing. Staying on top of what Facebook wants can prove to be a challenge. What we know now, is that the algorithm likes larger audiences. The targeting has become more limited. Every time you add an inclusion or exclusion, it increases your CPM – or cost per 1000 impressions. 

A basic overview of Jason’s Facebook ad strategy is to begin with “housing” as the special ad category. If you are brand new, a lot of your ads will be cold. Doesn’t matter, go ahead and market through your business page. 

Once you have built out an audience of people who have interacted with your page in some way, (liking, commenting, sharing, etc) you can begin to retarget these people with your advertising. You can create custom audiences and even upload your existing database to ensure you are sending the right message, to the right people, at the right time. 

Which ads are working?

Right now, Jason is seeing huge success with a basic listing template that brings in leads for less than $5 a pop. He also uses a buyer leads template, which is basically a list of available properties.

Many ads are sent to landing pages or lead forms. The great thing about lead forms is that Facebook will auto-populate the form with the name, phone, email, etc, resulting in much less bogus data coming through. 

Leveraging YouTube

Jason and his team have a hyper-focus on Youtube. In fact, they believe it to be the best way to build rapport, authority, and credibility. Many agents and investors don’t utilize youtube, because they may not understand what it can do for them. 

Two years ago, Jason found himself in the hamster wheel of having to spend money to make money. After meeting other Youtubers and seeing what was possible, he made a massive shift and is now pulling in over 50+ leads per day, with sales almost every day. 

Jason’s Youtube Growth Formula

Jason’s formula begins by asking what are the top 5 questions you get within your business. This could be things like determining home value, how to increase value, etc. From there, they create videos to answer the questions that are 3-5 minutes long.

You don’t have to be super professional with this, using your phone is fine. Spend the afternoon and bust out a few videos, then schedule them out for the next few weeks. 

• First, launch the video to your database via email. This will help you to get immediate views to your video, which Youtube likes to see. 
• Next, you want to get the video tanked organically via Google and Youtube. Our video transcription service is ideal for this by helping you turn your video into an instant blog post. 
• Once this is completed, you can utilize paid ads. Be sure to link back to your video in the description or in the first comment. 

After setting up your paid ad, landing page, or lead form, it all comes back to the follow-up. You can segment videos based on the audience, then follow-up with them via email, messenger, or text. With a properly set-up drip campaign, you can send the right videos to the right audience… you don’t have to send everything to everyone all at once. 

Niche Down

As your database grows, you can further niche down, creating content specific to your different audiences. Whether you want to become the local new home authority or the authority within a specific neighborhood, the right video content will get you there.

The key is to stay consistent, create a schedule, and follow-through. 

Follow Our Guest: 

• Jason’s Website
• Jason on Youtube
• Jason on LinkedIn

Mentioned in This Episode:

• Our Video Post feature

We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

Its all about standing out. Generate attention, not just leads.

– Mike Cuevas

What if Everything You Thought You Knew About Real Estate Marketing Was Wrong? w/ Mike Cuevas

What if instead of spending all of your time and marketing dollars shouting from the rooftops, you could take just a fraction of that effort and attract your most ideal clients?

What if you had fun with marketing and instead of it being a pain-point for your business?

Mike Cuevas is about to show you how. He’s an expert in building authority and he’s going to break down some of his all-time best strategies for you in this podcast episode. Are you ready?

Read the Full Show Notes Below…

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You’ve likely heard me talk about the importance of video in your marketing. With COVID, this is now more important than ever. Creating quality video and sending the right message is important.

Whether you hire someone like Mike to help you or do it all on your own, the value you will receive is immeasurable. By starting right now, you will be able to gain incredible momentum and COVID-19 or not, you will be able to reach more people and be able to share your value and message in a whole new way.

While my entire talk with Mike was filled with incredible information, here are a few of my biggest takeaways. 

Generate Attention – Not Just Leads

As an agent or investor, when it comes to creating content for your business, you need to do things to help you stand out while adding value. Rattling off market facts or repeating the same data as other agents and investors out there isn’t going to help you connect with your ideal clients. 

When looking for the right clients, you don’t want to just scream about what you do all day. Instead, you want to add value to their lives, while gently reminding them what you do and what you can offer.

For example, if you are an agent, people likely already know you are an agent. When creating your content to reach a more targeted audience, you could include things like: 

• Case studies from clients you have worked with in the past
• Local events going on in your community
• Local resources for residents in your area
• Charities in your area you are passionate about
• Interviews with other businesses that may be beneficial for your clients
• Niche content to appeal to your target market

It is important to tell a story that demonstrated what you do, reminds people of what you do, and what sets you a part from the competition by highlighting your personal USP. The same things apply to investors out there.

Although it is important to market yourself as a solution to a problem, pulling you away from the stereotype investors often face about trying to cash in on the misfortune of others.

This can be a huge hurdle, but when you really connect with people and humanize your business, they will see you for your solutions instead of someone who simply wants to cash in. For both agents and investors, keep in mind that this is a referral business. Everyone knows someone who can use the help of an agent or investor. 

Embracing New Technology

COVID-19 has changed a lot of things about how business is being done. Many of these changes are expected to last long after the virus has passed. This means it is time for both agents and investors to rethink their marketing and advertising strategies, utilizing technology that may have been overlooked in the past. 

For example, or Mike’s website he has utilized Prezzi to create interactive presentations, providing his potential clients with the information they are looking for, specific to their needs.

He is also creating interactive videos for his clients, which can be used to provide information, as well as for things like virtual tours of properties for sale. 

Creating Content You Can Multi-Purpose

When creating a video for example, think about all of the ways you can put that video to use. Not only can you share on Facebook and Instagram, but you can also load it up to youtube.

You can dice up a long video into blurbs for social media. You can take our awesome transcription tool and quickly and easily turn your video post into an SEO-friendly blog for your website. 

Throughout all your marketing, you need to stay consistent. Think about what would happen if you stopped talking to your spouse for a month. Your relationship would deteriorate rapidly and it would take a lot of work to get things back to the way they once were.

On the flip side, if all you do is talk about work with your spouse, they are going to get boarded quickly and start to tune you out. When creating your marketing, it is important to tell your story. To share your unique USP so people can get to know you – the person behind your brand. 

Guys, what it comes down to is that in a cluttered market, you need to stand out, become the local authority, and personalize your business in a way you may not have done before.

Creating a plan, sticking with it, and utilizing the tools at your disposal, will help you create the momentum you need. You won’t find yourself looking back a year from now, wondering where your business went. 

Follow Our Guest: 

• Mikes website: Real Estate Marketing Dude
• The Real Estate Marketing Dude on Youtube
• The Real Estate Marketing Dude on Facebook

Mentioned in This Episode:

• CarrotCast Episode 161: Become A Local Celebrity and Win More Leads Using Video w/ Mike “Real Estate Marketing Dude” Cuevas
• CarrotCast Episode 192: How To Use Social Media to Build A Powerful Brand & A Business You Love w/ Record Producer Turned Real Estate Agent, Peter Lorimer
• Prezi – software to create great presentations for your website

We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

Try what you haven’t tried before. Move. Get feedback. Then adjust and keep doing what works. You won’t get that feedback if you just wait and see.

– David Lecko

The Biggest Driving For Dollars Mistakes You Can Make + Creative Deals During COVID-19 w/ David Lecko of DealMachine

We’re all dealing with some crazy times right now, but that doesn’t mean business has stopped. Many of us are “locked-down” but that doesn’t mean people are hiding out in their homes all day every day. The world is still moving, just at a slower pace. 

We’ve done some great episodes recently with top investors like Mike Hambright, discussing the ways investors and agents can change their strategy during COVID.

Today, we sat down with David Lecko to talk about some amazing strategies you can use when driving for dollars and how you can use DealMachine and Carrot to amplify your success rate. 

Read the Full Show Notes Below…

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I first met David about a year and a half ago and I am blown away by his app, DealMachine.

It’s one of those things that was created from necessity – David is an investor himself, who was looking for a way to simplify the driving for dollars process. His app does just that by quickly loading all of the data you need to learn about the property, find seller information, and even reach out to them right there on the spot.

Some investors and agents are pulling back, but it’s times like these when entrepreneurs, investors, and agents need to pivot. They need to take advantage of what is out there right now and find ways they can add value for the people who need it most. 

What is Driving for Dollars?

Before diving in, what exactly is driving for dollars? It is a term used to describe a real estate strategy for finding deals on houses. The investor drives around neighborhoods until they find houses that fit the vacant or distressed category. They then attempt to buy that home from the owners.

The simple part is driving around looking for houses. The hard part is the process of buying the home. It can be difficult to find the owners of a vacant house. And, if the home is bank-owned, it is almost impossible to buy it and many homeowners do not want to be bugged.

Creative Strategies for Investors

Right now, some of David’s best clients are using DealMachine to find the worst looking homes out there. Whether or not it is an absentee owner or a vacant house, they are adding them to their list and getting in touch.

The use of direct mail through the DealMachine app is way up – savvy investors out there know that the competition has slowed down, people are feeling pressure to sell, and let’s face it, after sitting home all day, opening mail can be pretty exciting.

A few ways to up your game would be to: 

• Hire someone to “bird-dog” properties on your behalf. You can pay them by the hour, adding incentive for each qualified property added to your contact queue. 
• Change up your mailpiece, letting people know how you can help them during this scary time. 
• Use Zoom whenever possible and offer incentives such as staying in the house until the virus has passed. 
• Double down on your marketing efforts. Your competition is slowing down, advertising is cheap, and people are looking for solutions now more than ever. 
• Don’t quit right away. According to David’s numbers, if you are mailing to 200 homeowners, you will need to mail to them 3 times over 3 months before you begin to make something happen. It can take time to get a deal! 
• Remember you are building your pipeline now. In 3 months when the market is back and you aren’t closing deals, it will because you didn’t do the work today. 
• If the deals have slowed, find a skill you are really great at it, and help other investors who need to master it – cold calling, social media, negotiations, etc. 

No matter what the competition is doing, it is important that you stay consistent and follow-up. You can be the perfect solution for a homeowner when they need your help the most. 

Creative Strategies for Real Estate Agents

Just like investors, there are a lot of agents who are slowing things down now, when in reality, it is a great time to help those who need to buy and sell. DealMachine can also help agents find more clients with the implementation of a few creative strategies. 

• After selling a home, get in touch with the neighbors. You can find contact information and mail a postcard right from the app. 
• Adjust your content to be Coronavirus specific, letting people know how you will handle the buying and selling process. 
• Look for vacant or distressed properties and become a hybrid solution by either listing, investing, or partnering with an investor to help a homeowner in need. 
• Look for landlords or absentee owners who may be struggling to keep up with their own bills because their tenants aren’t able to pay the rent. 

There are many ways agents can connect with the buyers and sellers who need them during these difficult times. By becoming a community resource and not shying away when others have stopped, you’ll be able to connect with and ultimately help more people. 

Mistakes Investors and Agents Can Avoid

Right now, we are seeing two types of agents and investors. We see those who are crippled by fear and we are seeing those who have paused, pivoted, created a plan, and accelerating. Whether you are driving for dollars or launching a PPC campaign, now is not the time to sit around and “wait and see.” Don’t be afraid to double-down, capitalizing on this time when your competition has taken a break. 

As things get back to normal, make sure you have taken this time to: 

• Get out the content that is going to connect with people
• Get DealMachine and drive around your neighborhood
• Find new ways to pivot within your business and get creative

Now is the time to try things other agents and investors are pulling back on. Try the things you haven’t tried before and take action. Then you can adjust and do the things that work best for you. Guys, we’re going to bounce back here soon, and it will be those who doubled down who see the most success as things begin to ramp back up. 

Follow Our Guest: 

• Follow DealMachine on Youtube
• Check out DealMachine for yourself!

Mentioned in This Episode:

• Episode 204 of the CarrotCast w/ Mike Hambright
• Rich Dad Poor Dad

We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

– Paul doCampo

Here’s Why & How Paul doCampo Started Part-time Real Estate Investing

Now, more than ever, part-time real estate investing is helping people to not only subsidize lost income but to generate additional revenue for their families. In this two-part series, we sat down with returning CarrotCast guest Dennis Fassett as well as Paul DoCampo to discuss how they balance part-time real estate investing with a family, kids, and a full-time job.

Whether you are currently real estate investing part-time and want to do it full-time, you are doing it full-time and want to pull back, or if you are working a 9 to 5 and thinking about getting involved in the market, Paul’s story will have something to offer you. 

Read the Full Show Notes Below…

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Paul is one of those guys that is always trying something new. He understands that it’s important to like what you’re doing and that it pays to be flexible, shifting your business model when you need to.

Paul has found success in land investment, mobile homes, as well as rehab projects. He is a dedicated father of four and has managed to balance all of this while still maintaining his full-time job. So how does he do it?

Time Blocking

If you want to be successful part-time real estate investing, you MUST time block.

Paul wakes up every day at 3:30. I am sure there are some of you out there rolling your eyes at this, but for Paul, this schedule works. See Paul leaves for his day job at 6 am and is off somewhere around 3 in the afternoon.

Getting up a couple of hours early gives Paul the quiet time he needs during his most productive time of day. Paul will also block out time later in the day when needed, but he has found he can get a lot done by waking up before the sun. 

When he was first diving into real estate, Paul would set aside specific times for specific tasks. For example, on Monday’s, he would go door-knocking after work with a partner.

Having a partner help him do it help him accountable and made sure he was showing up each money to do the work.

On Tuesday, he would cold-call. He set up a place to do his calls in the garage right when he got home from work.

On Saturdays, Paul would go to Starbucks and make his follow-up calls from the car while banging out some content. 

Time blocking applies to family time as well. After work, Paul is able to spend a good 4 hours with his kids each day before they go to bed. No phones at dinner and throughout the evening ensure that the time spent together is more meaningful. 

Knowing When To Shift

Being flexible and knowing when to make a shift has been very important to Paul’s success. He noticed everyone was going after single-family properties, so he began focusing on mobile homes.

After finding success there, he realized he really did not like the rehab part of things, so he started investing in land. And throughout all of this, we realized that he wasn’t necessarily thrilled about land and selling the end product, but he was more into the strategy of it all.

Today, Paul is getting into the info-publishing business, where he is helping others to find success in real estate. 

Creating The Right Content

When Paul is helping people create content for the website and for their business in general, he does a few simple things that help turn his words to gold. 

• The first thing Paul will do is find something unique about the client, and do all he can to exploit that. If there is anything that makes them stand out, that will be brought to the forefront of all content. 
• Next, Paul will find out where the leads are coming from. Whether from probate, foreclosure, tired landlords, etc. 
• When creating content, Paul makes sure it is written in a personal way. He likes to write in the same way he talks, without any overly wordy paragraphs. 
• Adding articles and information to help the client will always pay off and get attention. 
• When writing emails, Paul always tries to make them fun. Anyone can showcase the latest deals, but Paul would work in a related news story or something that would make his email stand out from others in the recipient’s inbox. 

With his Carrot site, Paul made regular use of our automated articles. Once he paused this, he found his rankings dropped almost immediately. Once he started doing it again, he brought someone in to tweak and personalize these articles, and he is now ranking in the top spots once again! 

The Perks of Staying Employed

As a real estate investor, there are many great perks of keeping your day job. Paul doesn’t hate his job, he is paid well, and he has the flexibility to tend to his real estate business as needed throughout the day.

Having a secure paycheck allowed Paul the ability to dabble in different types of real estate and test out different strategies. When Paul was focused solely on his land business, he realized he was hustling, doing a ton of work, and taking on things he didn’t really like, all in an effort to replace his W2. It just wasn’t worth it. 

By staying employed, you will be able to learn, to dabble, to find what you like, and have the resources to go all in. There will typically be a phase that lasts a year or two where you will really be putting in the work, but all this work is what will eventually set you free.

So my advice to you is if you are thinking about getting out there to do something in real estate investment, go out there and do it. You never know what you will discover about yourself on the other side.

Check Out Our Other Post In This Part-Time Investing Series!

EP 210: 56 Deals in 2019 w/out Looking at Houses, Working 12 Hours/Week – Part-Time Investing w/ Dennis Fassett

Follow Our Guest: 

• Paul doCampo on LinkedIn
• Paul doCampo on Twitter

Mentioned in This Episode:

• Eugene Schwartz and his 33 minute rule
• IE Mobile Home Buyer

We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

In this business, you have to crawl through the broken glass to get the prize.

– Dennis Fassett

56 Deals in 2019 w/out Looking at Houses, Working 12 Hours/Week – Part-Time Investing w/ Dennis Fassett

With Coronavirus wreaking havoc on the economy, now, more than ever, part-time investing is helping people to not only subsidize lost income but to generate more revenue than they had ever imagined. In this two-part series, we will sit down with returning CarrotCast guest Dennis Fassett as well as Paul DoCampo.

We’ll talk about how you can get started, how you can do it while still having a job, and why you need to be a great real estate marketer to close the most deals. 

Read the Full Show Notes Below…

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In 2018 Dennis had 77 deals. In 2019, he did 56. These numbers are crazy high and the kicker is that he did the majority of them while having a job or consulting full-time for another company.

In fact, Dennis has recently started a new full-time job but is still crushing it when it comes to lead gen and getting deals closed. With everything happening in the economy right now, I am certain more and more people will want to pursue real estate investment in addition to their 9 to 5. Here is your map so you can do it too. 

Dennis Is A Marketer, Not A Real Estate Guy

What I love about Dennis’s story, is that he is proof that you can get out there and design your business to be anything you want it to be. Dennis is great at getting leads but because he works, getting out to see houses during the day isn’t in the cards. Therefore, he has partnered up with the best wholesalers in the area.

He gets the leads, they see the houses, and the profits are split right down the middle. Now could he make more if he did it full-time, handling everything himself? Maybe. But then he would have to compete with those very wholesalers he is partnered up with today.

If he can match his current salary from his regular job working around 12 hours a week, why would he want to change that? 

Ready To Get Starting Part-time Investing? Here is Your Roadmap

Your Time

If you are working a full-time job, don’t spend your work time working on your real estate deals. This can cause you to fall short on both. Instead, create a time when you can work on this stuff, whether it be 2 hours after dinner each night or you get up with the sun to work on your business before going into your full-time job.

For Dennis, he found that when he was trying real estate full-time, he actually became less efficient. He would think, “oh, I have all day fr this,” never getting into the rhythm he needed to get things done. When he knew he only had 2 hours, he was able to create a to-do list and knock them out one by one. 

Your Marketing

When you are investing in real estate part-time, your marketing needs to be something you can do from your house, during the time periods you have available.

For example, you aren’t likely going to be doing much cold calling at first as that is typically something that needs to be done during the day. Dennis advises that during your first week you should: 

• Set up a direct mail campaign and start mailing. It may take a while to build traction. In fact, it took Dennis 11 months to get his first deal before the floodgates opened up! 
  
• Once you have that going, get your Carrot site set up right away. Having a high-converting, credible site, will help to amplify your offline marketing efforts. 

Today, Dennis uses a highly targeted list and a carefully crafted mailpiece. He isn’t sending out 50,000 generic cards. He is finding his niche and building a rapport. The most important part is that you stay consistent with it. It can take a few months to get things going, but whatever you do, don’t quit. 

Your Team

Many part-time investors struggle because they are trying to do it all themselves. If you are working full-time, you aren’t going to be able to market, take phone calls, and see houses.

Get out there and find the biggest buyers in your area and let them know about your incredible ability to get leads. Work out a deal and hit the ground running. If you are getting calls, hire someone to answer them for you during the day. And as you grow, find people to help manage your leads and your marketing.

Get your process down, do it all yourself, then plug in the right people to train and add to your team. 

Taking It To The Next Level

Once you have your rhythm, going, you may or may not want to pursue real estate full-time. Either way, it can’t hurt to grow your business. One of my favorite thoughts on this comes from Jay Abraham who says there are only three ways to grow your business. 

1. Get more customers – with time constraints, this may be the most difficult way to grow. However, great marketing, amped up training, and more efficient processes can help you close more deals. 
2. Get your customers to work with you more often – many investors think that they will only work with a seller one time. However, always ask for referrals when closing a deal. That seller may have another property or they may have a friend or family member who is in a similar situation and ready to sell fast. These can be some of your best leads as they are warm and the skepticism has been removed. 
3. Increase your price – this can mean increasing your average deal size by changing who you are marketing to or cutting out the partners and doing it all on your own. That said, taking care of everything will require more time and energy. 

Whatever you decide to do, keep going. Find something that can work for you and stick to it. Test things for 4-6 months before changing your methods. When you get out there, stack bricks, and build consistency, you’ll be able to crush it just like Dennis is doing. 

Check Out Our Other Post In This Part-Time Investing Series!

EP 211: Part-time Real Estate Investing is Now My Success. Here’s Why Paul doCampo Did It & How It Works

Follow Our Guest: 

• Dennis Fassett on Twitter
• Dennis Fassett on Youtube

Mentioned in This Episode:

• CarrotCast Episode 169 featuring Dennis Fassett
• Our Three Leads Per Day Training Program
• How to grow a business – John Abraham

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