Don’t make your real estate investor marketing tough on yourself! Just take it one step at a time. Today’s post will show you expected and unexpected strategies for real estate investor lead generation.
As the real estate market gets increasingly competitive, the search for quality inventory becomes tougher every day.
If you’re like most of our members, you’d prefer to have your phone ring… you don’t want to cold call people from a list, right? I’ve done quite a bit of cold calling over the years myself, and even though I’m pretty good at it, it’s way more work… it’s a whole lot easier to learn solid inbound marketing practices from others, then replicate them for yourself.
My goal here of this blog is to take the best practices from others who are some of the best at real estate investor lead generation and bring them to you. Like a butler carrying a silver tray…. I want to serve lead generation techniques to you with style. :)
We’ve shown you the not-so-secret formula for lead generation is simple: traffic & conversions.
One fun thing to remember: traffic can come from anywhere. If you have a creative, fun or clever way to generate leads: do it! Don’t get stuck in “paralysis by analysis” — trust yourself when you think “hey, this might work.”
Unique Strategies for Real Estate Investor Lead Generation
The Expected:
Google Search
Optimize Your Real Estate Investor Lead Generation Websites
Craigslist for Real Estate Investors
Bandit Signs and Bus Stops
Direct Mail
Bird Dogging
Develop Properties
The Unexpected:
Bing, Yahoo and “Off-Google” Search
Optimize Yelp, Facebook… Everything
Local Classifieds
Flyers at Laundromats and Non-Profits
Door Knocking with a “Down Payment”
Turn Your Vendors Into Business Partners
Develop Communities
Expected: Google Search
Carrot Members Ranking Organically on Google for We Buy Houses Los Angeles
Definitely one of our favorite places to generate leads!
A good chunk of our business comes from folks who search phrases like “real estate investor websites” online… then discover InvestorCarrot. They check us out, learn that we’ve got an awesome reputation… then start learning from us, launch a website, follow our training… and then get great results.
Lots of our members are beating their competitors on the top Google keywords in their markets using our sites. It’s super cool to see.
Carrot Members Ranking Organically on Bing for We Buy Houses Los Angeles
While Google gets about 66% of the traffic, they seem to get about 99% of the attention.
That leaves almost a third of the traffic out there without much competition. PPC costs are usually way lower on off-brand networks (although the conversion rates are often lower too, it still often ends up being cheaper than Google).
Expected: Optimize Your Real Estate Investor Lead Generation Websites
You know that you should be optimizing your website, right? Optimization is critical to getting found on search.
Did you know that investors are using pages on other platforms to crowd out their competition in search, too?
I’ve seen pages on Yelp, Facebook, YouTube, Zillow, blog sites, and other big platforms used to dominate top keywords in busy markets.
This is a really smart strategy because sites like Yelp and Facebook already have a ton of authority, so it’s way easier to rank your business’s page on their high-credibility site than on your brand new domain name.
I’d love to see more of our members dominating their local search by ranking different websites on the same keywords… and crowding out their competition.
Already a Carrot Member? Check Out Carrot’s Facebook Leads Masterclass
Unexpected: Geebo, Reachoo, and Other Local Classifieds
The same techniques that work so well on Craigslist also work for other local classified sites. I know one real estate investor who has had the same tiny little ad running for years in his local paper… I think he said it costs him about $80 per month to keep it there, and he makes about $25,000 per year off of the transactions that ad generates.
If you’ve got a local newspaper that doesn’t charge a ton, it’s probably a good idea to run a tiny ad with your phone number, especially if your competitor *isn’t* doing it.
It’s also not a bad idea to post ads on a lot of the free online sites that imitate Craigslist. On some of those sites, you might even get some SEO benefit when you link back to your site from your profile.
Lots of investors have tried putting up signs or buying bus stop ads.
They work, although paid ads are expensive and bandit signs are illegal in many areas (that’s why they got called “bandit” signs… cause they’re breaking the law).
Unexpected: Flyers at Laundromats and Non-Profits
If someone can’t afford to fix their washer, they might need to sell their house, right?
Most laundromats have a bulletin board where you can hang a flyer. Better yet, buy the laundromat. People pump quarters into those things all day long. ;)
Seriously though, make some quality fliers (or if you don’t have graphic design skills, hire someone)… and find the places where people go when they’re down-and-out.
Talk to folks at non-profit agencies who help with foreclosure and probate assistance, and see if they need a partner who buys houses or helps with short sales (depending on your specialties). You may be able to give them a donation from every transaction, depending on referral laws in your state. Check with a good attorney to be sure.
If you can build trust with the right agencies, you’ll have an ongoing deal pipeline for a long time. There are some insanely smart community development organizations who build housing and are solid real estate professionals. Don’t underestimate them.
If you can provide a great service for the same population they serve, they’ll be a great business alliance.
Plus, the partnership that you establish with them is great for press and building future credibility.
Expected: Direct Mail
Direct mail is still a viable real estate investor lead generation option, and it’s easy to replicate. There are a lot of systems for sale out there. It’s pretty expensive, and everyone’s doing it… if you’re in a busy market and using a popular system, you’re probably sending the same stuff as your competitors.
It’s still better than doing nothing. Direct mail campaigns tend to have about a 2-3% success rate, on average… so you’re definitely playing a numbers game.
Unexpected: Door Knocking with a “Down Payment”
I know this real estate investor lead generation method sounds crazy! But I know investors who do really well just walking up to houses and knocking on the door.
Of course, they know who they are targeting… after signs of disrepair, utility notices, etc., they walk up to the door… and if the owner is home, they give that person a $5 bill along with a business card… and let the homeowner know that it’s just a “down payment” when that seller is ready to sell. It’s pretty easy to get their contact info – shoot, let ’em know you wanna send ’em another $5 on their birthday.
I love that strategy… it’s a powerful psychological trigger to take money from someone.
And if you’re thinking “whoa, that’s a fast way to lose $5” – then you’ve probably never run a pay-per-click campaign on Google. If you’re not planning to spend some time and/or money on lead acquisition, you’re not making a serious plan.
Developing a list of people who have taken your “$5 down payment” and actually staying in touch with those people is a great way to get access to properties before anyone else in your market. You don’t want to go around giving away money… but if you can set yourself up to buy houses before anyone else, you’re winning.
Expected: Bird Dogging
Lots of real estate investors team up with “bird dogs” to send them leads. These are folks who (hopefully) do the work of finding potential off-market property sellers and then send you the leads. Depending on the bird dog and the strength of the lead, this might average out to a cost of $50-$1,500 per transaction.
Unexpected: Turn Your Vendors Into Business Partners
Often the people you already know are your key to growing your business… you might just not see the opportunity.
If you know an ambitious person… might be a sibling or a cousin, could be a virtual assistant, a student or a partially retired friend… even your spouse.
If you find someone who isn’t afraid to knock on doors and talk to people, that person could be a great potential partner for your real estate business. Or maybe you’re the type of person who loves to talk but hates technical details — then you might want to find someone who can help you crush it with online marketing.
Depending on the laws in your state, it might even make sense for you to help that person buy property under his or her name – or even together under a new LLC.
There are a lot of creative ways to structure deals.
As many industry veterans will tell you, often the price doesn’t matter as much as the terms.
When you’re calculating your profit from a transaction, what’s important isn’t just the price you paid… it’s the money you made.
If your subcontractor, virtual assistant, and your family are all working to help your business grow – if they have incentives, motivation and a clear path – you’ll have a
So don’t be afraid to partner up with other people who can help you generate leads…. and don’t be afraid to publish in unexpected places!
Expected: Develop Properties
As a real estate investor, you should always be looking for easy ways to add value to properties. If you could spend $5,000 to improve the landscaping and increase your sale price by $50,000 – that would be a no-brainer of a decision, right?
I like to think of my investments on a timeline… where can I add value today that I can pull out for the highest return later?
In other words, if I can get my hands on a fully-rented apartment building with crummy apartments and slowly rehab each one for pennies on the dollar by keeping a few decent workers busy, I’ll make a lot more money by never having to lose my cash flow.
If I build a 30-unit building from scratch, I’d have to have the money to wait until the building is mostly finished before I even take in any money… that means I’d have to take out a lot of loans, which all cut into my profit.
So generally speaking, I look for properties that are already occupied, but not making the kind of cash flow they could be making if they were cleaned up, improved and well-managed.
But either way, it comes down to the money… I like to find properties that need mostly cosmetic improvements because those are the cheapest ways to develop.
Great investors know how to add value to the properties they own to get exponential rates of return.
I’ve been lucky enough to work with some truly great investors along the way, and I’m looking forward to sharing more of what I learned from them… and what I’m still learning today from our awesome Carrot members – we’re lucky to have some of the nation’s top investors as our members, and we’re growing every day.
Unexpected: Develop Communities
As some of you know, I spent a decade in Chicago real estate… actually more when you count the years I spent as a kid getting dragged around to open houses by my mother, who loved to keep tabs on all the neighborhood real estate activity.
I got involved with over $1 billion worth of real estate during my time in Chicago… most of it when I was the managing broker of a really busy real estate brokerage that helped to develop one of the coolest communities – the Wicker Park / Bucktown / Logan Square areas on the city’s Northwest side.
My boss then was a tiger, and I’m sure she still is today. She built an amazing business from the ground up out of sheer will and determination.
She represented some of the top developers on the Near Northside – guys who would buy millions of dollars worth of properties each week, as inventory became available. My boss sold the condos and buildings. I managed the office, training leasing and sales agents. We sold over $100M in sales volume and leased out hundreds of apartments each year. It was the glory days of a booming economy.
But together, we sold a story. It was a story about the neighborhood, about the community… about the histories and cultures of the people who lived there.
After years and years of working in those communities, we saw incredible growth. Now, that wasn’t just from our efforts, or those of our developers… there were huge economic forces in a city like Chicago much larger than anything we were doing.
As successful brokers, we knew how to own the story of the neighborhood.
We sold it to our clients: buyers, sellers, investors, developers, and tenants.
Everyone wanted to participate in something larger than themselves… that’s that feeling of community that feels so good. When you’re really helping others, it shows… and people want to be a part of it.
Your Real Estate Investor Lead Generation Efforts…
should be centered on your community.
We do the same with Carrot: we think of our members first. We want to help you do the best possible marketing for your real estate investment business.
What’s working for you? Any unexpected techniques or tricks we should try? What’s got you stuck? What can we help you improve or understand better?
YouTube Real Estate Marketing doesn’t have to be tough, but if you want it to generate leads, you’d better optimize… we’ll show you how.
Want to get great results from your YouTube real estate marketing? Read these tips to find out how to get leads with videos!
Why use YouTube for real estate marketing?
If a picture is worth a thousand words, a YouTube real estate video is worth millions.
People can actually see you. They can hear you.
A video gives people a chance to build trust with you.
That trust is at the core of conversion strategy. Trust is what makes marketing work. People must have a certain amount of trust in order to make a purchase or fill out a form to get more info.
They have to believe in you.
That’s what makes video so great – it’s your chance to reach people, to connect with them, to inspire them to take action… to sell a house, to buy an investment… whatever you’ve got to offer, video can help you connect in a way that no other medium can do.
Think of it this way… a great sales video can keep selling for years, while you’re kicking back with your feet up.
So without further ado, here are the keys to getting great results from video marketing:
#1 – Do your keyword research.
I can’t emphasize enough how important it is to research your keywords.
You must make sure that you’re optimizing for keywords that are actually being searched in your market.
People search on YouTube differently than they do in regular Google search. They often use different terms and slightly different phrases. So don’t assume that the keyword research you did months ago when you were thinking about optimizing your site is going to be enough for a good video marketing campaign.
Unfortunately, Google shut off the tool that told us directly what was being searched on YouTube… best we can see now is what they provide in their Display AdWords Planner – you’ll need a free Google account to use the tool.
Here’s what the Display Tool looks like:
When you’re using Display Planner, make sure to target only your local market to see your *local* search traffic… you probably don’t want or need leads from areas across the world. :) Want some suggestions of terms? Keep reading.
#2 – Use no more than 2 keywords per video
For search marketing purposes, it’s way better to make a lot of small videos on YouTube targeting many keywords than to make one long one.
Think about it… people are searching a specific term, so you want your video to be directly related to that specific term. Sure, you can optimize a generic video a bunch of times with a lot of terms… but that technique won’t get good results.
Here are a few places where keywords might help:
Title
Tags
Description
Channel name
Playlist titles
Playlist description
Comment field
YouTube hashtags
Social media posts that link to YouTube
Website
Annotations
Captions
Content or script
Thumbnails
Graphics in video
Channel art
Channel icon
Custom Bitly links
Remember, Google is very smart. They work incredibly hard to make sure that good results climb to the top of their searches… so if you concentrate on making really high-quality content and optimizing it, you’ll get great results from it.
Don’t try to do too much with one video… make a plan to create new videos often.
#3 – Focus on making a great YouTube Real Estate Channel
Yeah, I know… you wanna just make one video, then call it quits.
But seriously, don’t bother. Trying to make one video will make you nuts. You can’t say everything you need to say in 90 seconds unless you’re super focused on just one or two keywords.
Either prepare to make video marketing a big part of your business, or don’t do it at all.
If you’re gonna do video marketing on YouTube, you’ll want to set up a really great YouTube channel.
That’s the goal… the top of the mountain you’ll want to climb. High credibility, high trust, high views… high revenue. :)
Videos that are on a great channel go to the top of the rankings.
Don’t stress about creating a great channel – it’s not something that will happen overnight. It’s the same offline and online – your focus should be on building high-quality, educational content that helps people in your local market.
That’s a long-term activity for major wealth-building, not a short-term, get-rich-quick trick.
So organize yourself in the way that makes the most sense for your working style.
Can you make one video per week? In a year you’ll have 52 videos… that’s a good amount for a channel.
Need help making your videos?
Organize it as a project instead… plan to make 20-30 videos at once. It takes less time and money than you’d think.
You can totally do it yourself, or hire some help.
You’ll need 3 people to help you:
A copywriter to help you script out your videos to make great content
A videographer to help you film and edit your videos
A search marketer to help you optimize your videos
That last piece is so important… there are so many examples of great quality videos that get no views, simply because they weren’t set up right from the beginning.
But like everything else, just optimizing on the video alone might not be enough to get it to the top of the search.
#4 – Surround Your Videos With Great Content
Here’s where you can really put your Carrot sites to use: embed your videos!
You might not want to put a video right on the top of your home page… we’ve found that those can lower your conversion rates. It’s important not to stuff videos any old spot… but to put them in the right places.
Put them into blog posts or pages that are optimized for the same keyword, and that will help Google (and the other search engines) realize the value of your video and serve it up to the right audience.
You can also send out videos as a part of a well-written press release, too – that will help increase your exposure and connect up your video with your keywords on many sites.
Just like a page, a video needs credibility coming from the outside… the more related places where your video appears, the better. It’s a great practice to embed your video on an optimized Carrot page, then focus on getting high-quality back links directly to that page… that will help increase your site’s ranking and reputation as well as your video at the same time.
#5 – Learn All You Can About Video Marketing
We’re gonna have a special guest for tomorrow’s Live MasterMind Call… and we’re gonna talk a bunch about video marketing, why real estate investors have been too shy to use it well, and what a huge set of opportunities there are gonna be coming up for investors who do the work of setting up a really great video marketing system for themselves.
Your real estate marketing plan should be based on a powerful story – like the ones told by Windell Campbell, a great teacher, and puppeteer. Our trainings can help you learn how. Don’t worry, you don’t need to like kids or puppets… we do, but it’s not a requirement. ;) You’ve just gotta be willing to learn with us.
Does your real estate marketing tell a story, or are you just advertising?
After all, stories are the most powerful tool of communication, in business and in life.
Humans communicate best through stories. How good are your storytelling skills?
Besides reading this post, what are you doing to develop those skills?
If you’re like most of our members, you’re constantly learning and developing your skills. Most of our members joined because they knew we’d give ’em a website that converted way higher than the typical real estate investor website, but they didn’t really understand our highest value: teaching skills.
You already know that marketing is an insanely valuable skill. Marketing brings leads, and leads bring revenue. That’s obvious.
But here’s the thing that most people don’t get about marketing: it’s all about telling a great story.
STOP! Before going further, take some time to listen to how Max Maxwell Leverages Online Real Estate Marketing and Inspirational Storytelling to Close 1 in 4 Leads
Behind every great brand is a powerful story that most consumers never see. Companies like Nike, Apple, and Coca-Cola didn’t become household names because of their relentless pursuit of quality or their fantastic products – although those factors were certainly critical to their success.
Companies become known for their stories. A great brand story is behind every powerful piece of marketing you’ve ever seen. Every great ad, every flawless logo, every iconic image was all carefully planned to contribute to the way that consumers view that brand.
A powerful story actually creates the company’s identity, building up like thin coats of plaster, brushed on slowly, layer by layer to form a wall.
Think about how many times you’ve heard of Nike, Apple, or Coca-Cola – way too many to count, right?
Every time you heard that company’s name mentioned, it contributed to the story in your mind about that company.
Your brand’s story can be that powerful.
Sure, I know – you don’t have Coca-Cola’s marketing budget. But a powerful story travels, and it takes on a life of its own. A truly powerful story is one that can transform the lives of the people who hear it.
But think about it…
Doesn’t it transform someone’s life to get rid of a property that has been plaguing them with problems?
What’s it like for someone to finally get the burden of a pending foreclosure off of their back?
What’s it like for someone to finally get through probate?
It’s a huge relief. It’s a life-changing experience. It is transformative.
Tell that story. Make your story connect people with your business.
Sure, we’ve done a lot of the hard work for you. When you launch one of our sites for Motivated Sellers, Cash Buyers and Private Lenders, or Rent to Own Tenants, you’re fully loaded with a ton of key components that help you tell visitors to your site a great story about your business.
But if you want to tell a truly powerful story, you’ve gotta get personal.
Here are some questions you should ask yourself when preparing to tell your most powerful story:
What are the toughest problems facing people who are looking for help from my business?
How can my business change people’s lives?
How can my business impact my communities?
Why am I the exact right person to help?
What experience do I have that allows me to relate to the person I’m trying to reach?
Those are really tough questions, no doubt. We’ve wrestled with them ourselves while building this business.
There’s a whole lot of benefit to be had in crafting a true story-based content marketing strategy around your Carrot site.
We’re here to help you learn how to tell your best story. We have powerful tools and trainings that help you hone your skills and grow your business… like our weekly Live Coaching Call.
We weave in all kinds of powerful tricks, tips, and techniques into an interactive, lively discussion with some of the top real estate minds in the country.
Some of the top real estate investors in the country are Carrot members, too – they show up on those calls each week because they’re here with us to learn and improve – just like you.
Storytelling is the most important skill that you can learn with us. It’s one of those skills that is considered to be a “mastery” skill – like leadership, music, or golf. You never really “master” those skills – you just keep improving, practicing, and developing them.
Sports legends like Tiger Woods and Michael Jordan (when he was still pro) never stopped working to improve their top skill. If you’re dead set on success in real estate, you need to tell great stories.
After all, every negotiation is kinda like a story, isn’t it?
Think about it… you’re trying to convince the person on the other side of the table to tip things in your favor, aren’t you?
You want to get the best possible price when you’re buying or selling, right?
That’s the story you’ve gotta know how to tell.
But that’s a little later in the process.
When someone is first visiting your website, they are trying to find reasons not to trust you.
You have to give them reasons to believe that you know what you’re doing, and that you can help them with their problem.
If they don’t see that you can solve their problem, they won’t turn into a lead. They’ll leave the page, and call your competitor.
Even if they are trying to solve the wrong problem, they have to see the solution they believe will work.
That’s the secret to our high conversion rates, folks… they establish credibility, and they build trust.
They tell a powerful story.
But if you want the best results out of your business, the skill you have to improve is your storytelling.
InvestorCarrot websites include some pretty cool Free Reports that will help you generate leads, plus you can create unlimited reports of your own to offer, too! Click the picture to sign up for Carrot right now, or keep reading to find out more about how to get great results from your Report Opt-Ins.
Real estate marketing: should it be based on data or stories?
The answer: Both.
Reports are a great example. A good report is full of credible data, but it also tells a story. A great report builds credibility that helps you get better results in your future negotiations.
So how do you use data to tell a great story that helps you improve your credibility?
Just keep reading. ;)
This post will tell you about the awesome Free Reports that are included with our sites to help you generate leads and conversions, plus I’ll let you know a few awesome tricks and tips to get even better results in your local market.
First off, here’s what’s included in our sites:
Motivated Seller Free Reports In Your System
Selling To A Real Estate Investor (already inside of our motivated seller websites)
5 Ways To Stop or Avoid Foreclosure (already inside of our motivated seller websites)
Free Investor Reports In Your System
Passive Income Investing Report (already inside of our main company and cash buyer websites)
Private Lending Report (already inside of our main company and cash buyer websites)
If you’re already an InvestorCarrot Member, you can:
Brand and Customize Your Free Reports
If you want to edit / brand these free reports you can click here to gain access to the Microsoft Word document versions of these reports.
COPYRIGHT NOTICE: These reports are the property of Carrot and are only for the use of active / paying InvestorCarrot members. As long as you’re an active InvestorCarrot member you can use these all you want! If you’re not an active InvestorCarrot member and would like to use our free reports, see our pricing and plans and sign up for a plan that’s right for you. All Copyright violators will be pursued.
Once you brand them…
“Save As PDF” to save them as a pdf
Upload them to your website(s) via the Media tab in your website dashboard
Update the download link on the download page on your website to point to this new PDF file
Save, and you’re done!
If you need help just hit us up on support or LIVE chat! We’re here for ya!
If you’re looking for an innovative way to stand out in your market, you should:
Create High-Value Free Reports for Your Market
You don’t even have to write these reports yourself.
Most of the time you can find a decent blogger in your local marketplace who is willing to work for cheap… plus, they might even be a good partner to help you drive traffic and build your lists. You never know til you look, right?
But what kind of Free Reports should you create?
I’ll let you know a few ideas for content that will help you reach your target audience.
Start with the end in mind. Who are you trying to reach?
1. Motivated Sellers.
What types of situations can you help solve?
There are countless examples of reports out there on what folks facing foreclosure, divorce, probate can do… so create one that’s specific to your market!
Localize it… check out the rules and regs in your market. Interview a couple of brokers, attorneys, title company reps, folks from local non-profits… shoot, interview anyone who might be able to add a few great local tips and resources for folks with distressed properties and make sure to cite ’em as a source. It will help boost your credibility (and grow your referral network) to include other local experts as sources in your report.
What does someone in your area need to know about the difficulties of selling in your market? Show sellers what you do for them in a transaction. If you can eliminate their hassles, you’ll earn their business.
Make sure your report has a compelling title, like “What _______ Area Sellers MUST Know Before Selling Property in 2014” that reflects the value you’re offering within that report.
If your report has a lot of great value within it, you’ll just have to list out the contents on a Lead Page and you’ll get great conversions from it. Just focus on creating high value with information that Motivated Sellers in your market should know, and you’ll end up with a great Free Report that will generate good leads for your business when you market it (more on that in a second).
2. Real Estate Buyers, Investors, and Lenders.
Can you provide deep insight and analysis for folks in your market who are investing in real estate?
(Or can you hire a good writer and analyst?)
If you can compile local market data, broken down by property type, from a few sources and show the different rates of return that local investors and real estate owners have been able to earn, chances are good you’re well on the way to delivering a very valuable report for your local real estate market.
Investors love data – and a Free Report is a great way to judge a potential partner for future business. After all, opting into a form is a pretty low-risk proposition… so if you can deliver even a decent basic overview of the past 5 years within your market, and perhaps some quotes from local media, brokers, and other sources of information… you’ll have high-quality content to offer.
And that’s the big goal here, folks… it’s all about high-quality content.
Our sites deliver some great Free Reports that you can customize and brand with your information, plus easy-to-implement Lead Pages to accompany each report. That’s included with every plan we offer.
But the best part – you can create unlimited amounts of Free Reports and Lead Pages on each site.
So get out there and start writing!
Or get ready to hire someone who can help you deliver a great Local Market Report.
Use Great Data and Tell Powerful Stories
If you can use data and stories to show folks how you’ll solve their real estate problems, you will win.
In this week’s Coaching Call, I’m going to let you show you exactly how easy this is to do… plus, I’ll show you some easy and free sources of data on your local market that you can use to start building an awesome, totally unique Free Report for your market…. and you’ll get a ton of great ideas that you can start implementing for your business right away.
I’ll even tell you how to turn your reports into Press Releases that get picked up by the local media… I’ve done it before for clients, and it’s the same techniques that have gotten me and my clients interviewed on the radio, by newspaper reporters, and filmed on television.
There is simply no better advertisement for your business than getting covered by the local media… the best part is that it’s totally free!
Much like our weekly Coaching calls… they’re free for our Members, at least.
So sign up for that call right now – I’m looking forward to telling you all about how to add some serious value to your business (and bottom line).
Video marketing can generate huge traffic and great conversions, or… it can suck the life right out of your message.
Welcome to another edition of the Carrot Test Kitchen… where we break down our recipes and show you how to create insanely great lead generation sites for your real estate business.
Today’s post will tell you how to set up a great, low-cost video marketing campaign that (if it’s done right) can really help move your business forward.
Fortunately, it’s really easy to add video to your InvestorCarrot site… and to get some great benefits from Google’s traffic at the same time.
In this post I’ll show you how to add video to your InvestorCarrot sites, plus give you a great example of a video to watch right now… and tell you what *not* to do.
First, why does video marketing matter to real estate investors?
Video marketing is particularly important for real estate investors, because when you use it properly, it can really help to grow your business.
Think of your video like an automated salesperson for your business… once you record that video, it can be played again and again to anyone who is looking for your services, day or night, on weekends and holidays… without the bother of an interrupting phone call, while eliminating the hassle of having to say the same thing again and again.
A great video is more than just a commercial for your business – it builds trust for a great beginning to your relationship with a new client.
A great YouTube marketing video sets the stage for negotiations by showing off your credibility and describing how you do business.
A truly great marketing video helps the viewer to trust you, like you, and want to do business with you.
On the flip side, a bad video can really turn people off.
If you’re showing your potential clients a cheesy video that’s heavily scripted with obvious sales language, loaded with stock photography and drowning in clip art, what are they supposed to think about you and your business?
To put it another way…
If you never show someone your own voice and use your own face, how are they supposed to trust you?
See, here’s where real estate investment is very different from a household product that’s advertised on the television.
If you’re selling something like shampoo or root beer, you don’t have to convince the consumer that you’re trustworthy or credible… just that the shampoo will bring you that silky, luxurious hair you’ve been wanting, or that this root beer will deliver more delicious flavor than any root beer they’ve ever had.
When you’re selling products, trust can really help… but it’s not essential.
But when you’re trying to convince someone to let you buy their property or sell them an investment, trust is utterly critical. It’s everything. Without trust, you don’t have a deal.
And yet I see so many real estate investment companies using these terrible little $5 videos they bought online, probably late at night after a few drinks… and now they’re probably wondering why no one is watching and why their business isn’t growing.
Would you want a $5 salesperson to represent your business?
In most big companies, the top salesperson is the second-highest-paid in the company… right after the CEO.
Sales is the life blood of businesses. Without sales, there is no revenue, and without revenue, your company will die.
Exactly why would you trust a $5 sales video with the life blood of your business?
Don’t get me wrong… I don’t think you need to spend a ton of money on making a video in order for it to be effective.
In fact, we’ve found that most real estate customers are turned off by flashy marketing loaded with gimmicks. They really are just looking for a credible, trustworthy person to help them take care of business.
You really don’t need to do more than just talk into a webcam to make a decent sales video.
These few things will help you to make a great video marketing piece:
High quality audio (i.e. a great microphone)
High quality video (i.e. a decent camera)
Good lighting
Nice setting
Clean editing
You can find someone in most cities who already has the equipment and pay them for a few hours of help… generally under $500 can get you a handful of pretty good short videos.
If you’ve got the budget you should definitely be hiring great people to make your videos even better.
Want to see an example of a decent low-cost marketing video?
Check this out:
They’ve got almost 10,000 views on that video, wow!
Their other video has a more reasonable view count – 352.
What I like about this couple is that they’re showing off themselves – sure, they’ve dressed up to film the video and put on their best smiles, but it’s genuine and authentic.
Side note – I checked out their site, and there are a lot of reasons their site won’t get very many conversions… it’s got good credibility, but it makes it hard for folks to sign up for the offer… those folks need to Watch the InvestorCarrot Demo and make the switch! Any of our affiliates know these folks and want to sign them up? :~)
But they did the smart thing of actually using the description on YouTube to pull traffic over to their site by using links and a lot of the most commonly used search terms. Since Google owns YouTube, the videos will show up at the top of the search (even if their site isn’t ranked that high), so this can be a great way to get traffic to your site
Plus, it looks like they got a few of their friends to comment and share the video (which helps to boost credibility/
Those are all really great video marketing practices!
Now let me show you how easy it is to add a video to your InvestorCarrot site from YouTube.
First, get the video up on YouTube and copy the link to the video.
In another window, open up the post or page where you want to embed the video.
Then click the snazzy little “Embed Video” button.
This nifty little window will pop up, and just paste the YouTube (or Vimeo) link into the form.
Quick Note – Our Affiliate Contest is Taking Off! There’s a few people leading the pack, but there’s plenty of room for you to jump in. Go check out the contest now – and if you’re not already an InvestorCarrot Affiliate, sign up here – it’s fast and free!
You know Pixar is the ONLY movie company never to take a loss, right?
All of their movies have been successes at the box office (although Cars 2 was kind of a dud, it still earned big $$$$).
Their secret storytelling formula was leaked and tweeted out, and when we saw it… whoa! It’s pure gold for anyone who is engaged in affiliate marketing – really, content marketing in general. You know why?
Storytelling is the key to successful sales.
No matter how good of a storyteller you are, you can always be better.
We’ve got a powerful video for you here… even tho the audio is pretty lame, the content is great.
In the time it takes to watch an episode of the Office, you could be lining up the strategy that will make you thousands of dollars – and help you win some cool stuff in our affiliate contest.
In this video you’ll learn:
The exact formula Pixar has used to write every single movie they’ve made – (none of their movies have ever taken a loss – that’s a first in Hollywood)
How to use Pixar’s character development tricks to create sales content that builds trust, credibility, and engages your audience more than ever before
Fast, easy ways to get “unstuck” when you’ve got writers block and are struggling to put out that next content piece
Why you should never ever try to make “perfect” content… and why you should always begin at the end to get the best results.
This article is the first in our Carrot Test Kitchen series – it’s a series of posts that help you to dissect the secret recipes we use to generate thousands of leads for real estate agents and investors across thousands of websites around the USA.
Ever heard of “real estate heat maps”? We’ll show you how motivated sellers interact with your website and how to make your website more effective…
Are you putting lots of effort into building a high-converting real estate website to pull in buyers, sellers or investors… but not getting the results you want?
There are two main problems that we often see on real estate sites:
1) The site is getting no visitors, and
2) The site’s visitors aren’t submitting their information.
The first problem is usually solved with SEO content when:
1) The site doesn’t have good content,
2) The content is not optimized to reach the search terms that people in the local market are actually using, or
3) The site’s competitors are ranking higher in a search.
There are quite a lot of other tricks to boost traffic to your site, and we’ll be talking about that again real soon…. But today, I want to help you out with the second main problem we see:
What are people doing on your real estate website?
It’s critical that the design of your site is set up to actually convert visitors to leads.
Although it’s utterly crucial, conversions are often overlooked when average people are putting together their websites. Too often they hire designers who are obsessed with aesthetics… rather than results.
Those folks need to quit calling themselves marketing experts… because they’re artists. Most art doesn’t sell. It hangs there, looking pretty… but it’s not selling your business.
Are you trying to create art, or are you trying to get real estate leads?
Listen, I get in this argument with designers a lot… so please don’t send me a bunch of angry emails about how design matters… I know it matters. It’s just that it doesn’t matter if it’s pretty… it matters if it works. Like with my accountant – I don’t care if my accountant is pretty, I care about what happens if I get audited.
When you’re setting up your real estate site, it’s not how it looks… it’s how it works.
That’s the really cool thing about real estate heat maps – one of the many tools that we use at Carrot to test out our theories of web design… because we don’t even trust ourselves – we want to know that our system is built on proven data about what works before we commit your hard-earned cash – and more importantly before you shift the marketing of your business to our system. We know your business is super important to you… just like ours is to us.
So what’s a real estate heat map anyway, and how can you use it to generate more leads online???
Back to the point, thanks… in this context, a heat map is a generated picture of where visitors to the website move their mouse and where they click on the page.
Below I’m gonna put a few examples of a heat map that we generated for a user’s site, and give you a few key points on what works so well on this design.
Brittany sent us a quick email after watching one of our webinars, asking for help getting more leads… we were able to double her conversion rate with just a couple of simple changes that I’ll get to soon.
Check out these heat maps (the site is greyed out, with little points of light showing where people have lingered with their mouse or clicked – the “hotter” the click spot, the more often it’s clicked).
What did you notice on that heatmap?
See all of the bright spots? The Orange and Yellow spots are where a lot of people click… indicating things that the motivated sellers felt were really important.
…94% of clicks happen on the top of the page…
First off, 94% of clicks happen on the top of the page. The vast majority of web visitors to any given site don’t bother to scroll down – in fact, they make the decision to stay or go on to another site within 2.3 seconds.
Side note: That statistic is valid across websites in general – on our investment sites, we tend to get about 8 seconds per page on average – 4 times more engagement than average, but still a lightning-fast choice to stay or go. You only have microseconds to reach your target audience – just another reason that your content and design matter so much.
There are a few great lessons to learn right away from this click map….
1) People are clicking in many spots. The clicks aren’t just happening in one spot… visitors to this real estate website are clicking through to find information that answers their questions. The site is designed to appeal to a specific audience (sellers), so it’s validating to know that different visitors to the site are finding what they’re looking for on the site – and then submitting their information.
2) Titles matter a lot. Check out the title of the top menus – these titles are designed to appeal directly to people who need to sell. “We buy houses in Baltimore”, “Get A Cash Offer”, “Sell My House Fast” and a contact form right on the front page that asks people to put in their address, phone, and email first thing.
3) Customers want to know about the company before they submit their info. Check out how red the spot over the testimonials is – not only are people clicking a lot on that page, but they’re thumbing through the testimonial mini-display on the bottom right of the page. Testimonials are a huge way to create credibility for your business… more on that in a minute.
Where is your credibility on your own real estate website?
It’s a really common problem that hurts a ton of great real estate agents and investors… when people get to the site they need to have a compelling reason to give over their personal information. Think about it… real estate is the largest investment most people ever make in their lives. There’s no piece of real estate more intimate than someone’s home.
And yet…
So many real estate sites don’t build trust or credibility.
In fact, there are 3 key factors that I wanna mention that are critical to successfully designing a site that converts – and I’ll tell you how we’ve used them to design the Carrot sites like this example that are generating great leads.
Credibility, Content, and Contact
Check out this graphic – I’ve broken down the links on the page into numbers, so you can see the percentage of page visitors that clicked on each link or form.
Even more great lessons here…
As you can see, 33% of the clicks are for Credibility, 24% is on the Content (which is written to develop trust and credibility while reducing the fear and anxiety that most people who need to sell now are feeling), and 43% of the clicks on the home page are actually converting – they’re contacting members using the forms.
Now, keep in mind that the percentages are recording just clicks on the home page – a lot of other conversions happen on the lead pages that we’ve optimized for the local market. That means that people are most often giving their info over to get a free report or another valuable tool… 43% of the clicks on the home page isn’t always the main source of leads. It just depends on how the site is being promoted, and where the majority of traffic is directed.
I really want to emphasize that the mix of those 3 factors is critical to a successful lead generation site.
Content pulls people through search engine traffic, but it has to create Credibility once people arrive… or they just won’t Contact you.
BONUS: 1 Minute Tweak That Doubled The Conversion Rate To Leads
One more thing… I promised that I’d tell you the simple fix that we did on this page that doubled conversions… it’s so crazy simple that we were totally surprised that it worked so well.
We increased the size of the bar that says “Click to Continue” on the opt-in form and changed the color to Orange.
Yup, that’s it.
When this Carrot member got in touch, her site was converting well… but she’d made the size of the Continue button pretty small and black… so we ran a split test – half of the visitors to the site saw the small button, and the other half saw the larger button (we also changed the color to yellow).
In just one month of running the test, visitors to the large-button site submitted their info twice as much as those who saw the small button. Wow!
Even after doing this stuff for years, it’s crazy to see what a big difference such a small change can make.
That’s why we’re constantly testing different sites. We love to learn the nitty-gritty details that make all the difference… we don’t rely upon assumptions, and we certainly don’t make our websites to be pretty – although we do think they look nice. Most important – we design them to be effective.
For marketing folks who love data, real estate heat maps are a fantastic tool.
This Is All Built Into Your Carrot Websites Already!
The beauty with everything we walked through in this post is that everything is already baked right into your Carrot websites. We’re constantly running tests with our members and making tweaks to improve how well our system works for you.
We get paid up to $6,000/mo by large companies to do this same kind of work for them… but you get this as part of your Carrot membership for no extra cost. Why? Simply because we believe in results over anything else and are continually improving our system to help you get better results.
Keep An Eye Out For More Articles Like This!
We’ll be posting lots more info on the tips, tricks, and techniques we use to improve SEO, conversions, and get great results for Carrot customers… so if you’re not already getting our emails, make sure you sign up now! And if you want a website that truly generates leads for your business, go check out our different member plans to join Carrot and leverage our marketing knowledge and testing to generate more leads for your own real estate investing company.
Need to generate leads for your real estate investing, wholesaling, or fix and flip business? Read on…
So, you want more leads for your real estate investing business? Or any business for that matter?
Great. You know the easiest way to generate leads as a real estate investor?
Offering something of value to your prospects for free… in exchange for their information.
In this article, we’re going to talk about using free reports as a lead generation tool for motivated sellers, cash real estate buyers, private lenders, and more.
Sample Real Estate Investing Free Reports
A free report can be on anything that will help your prospect get closer to their goal… while at the same time build credibility for you and get you closer to a sale.
Here are some topic ideas for free real estate investing reports you can use to generate leads online.
For Motivated Sellers:
5 Ways To Stop Or Avoid Foreclosure
Why Sell To A Real Estate Investor?
How To Repair Your Credit During A Foreclosure
5 Ways To Sell Your House Fast In Today’s Market
6 Ways To Increase The Value Of Your House Before You Sell
How To Navigate The Probate Process: Selling An Inherited House The Easy Way
… those ideas are all geared to help the prospect get information on solving one specific problem. There are many many other topics you can write (or have someone else write) free reports on.
For Cash Real Estate Buyers:
A Local Real Estate Market Report (investors eat these up. Offer this on your home page… just compile a new local real estate report every few months w/ free info you can find online or from your real estate agent)
4 Ways To Cashflow Invest In Today’s Real Estate Market
How To Buy Investment Real Estate With Your IRA: The Pros, Cons, and What to Avoid
How To Analyze A Real Estate Deal So You Never Lose A Penny On A Deal
For Private Lenders:
An Unofficial Guide On Private Lending In Real Estate: What Is It, Pros, Cons, Risks, Rewards To Look For
3 Ways To Invest Passively In The Current Real Estate Market
You get the drift. Simple stuff… just good little guides that will help whoever you’re trying to attract get a bit closer to solving a problem or helping them reach a goal.
How To Write A Real Estate Investing Free Report
We actually provide our Carrot members 6 or so real estate investing free reports that you can use in your online lead generation (our members can even edit and customize the reports)… but if you’re not yet a Carrot member and want to create some great “free report” material to give away on your site… here are your options:
Bear down and write them yourself: Really, they don’t have to be long… 2 – 10 pages is good enough. Anyone can write a 2 page report… right? Just create a report title, determine what you want that report to do for you (i.e. – get a seller to call you), then start doing some research on Google to come up w/ the content to write about… then write for a couple hours. Done.
Hire someone to write the reports for you: You can go to websites like www.TextBroker.com, www.Guru.com, and others to have great content written for you pretty reasonably. A 5-page report on a topic like the ones we’ve lined out will probably only cost you about $50 – $100 or so for solid writing. If you want top shelf writing with good graphics… you’re probably looking no more than $200 – $300 or so. Pretty cheap in the whole scheme of things.
… or once again, shameless plug… but join Carrot and get access to ours :-)
What To Do With The Free Real Estate Lead Generation Reports When You Have Them?
Get them on your website, in your email signatures, etc.
Here are some examples of effective ways we’ve been generating leads with our free reports (and ones we’ve seen elsewhere that we know work well).
Example #1: On their website, they put these 2 free reports on the page. One is a home sellers guide and the other about ways to stop foreclosure. Simple enough eh? And it works great. Then, when people click on these they go to “Lead Pages” (some people call them Squeeze pages for real estate investing ).
Example #2: A Squeeze Page (or we call them “Landing Pages” ) for Real Estate Investing. A page like this is where you’d drive people to once they click on a link to download your free report. These pages are the real key… they need to be designed to convert well. Keep them simple, keep them short, and the only goal of the page is to get someone to put in their email address in exchange for this valuable information. From there, they’re in your email database so you can follow up with them again.
Example #3: Here’s an example on one of our AgentCarrot websites that drives people to opt-in to get a free home value report. Quick, simple… not a fancy design… but we’ve found designs like this tend to work very very well.
Example #4: This is a really cool strategy that has worked really really well for us on all of our sites in multiple industries… including real estate investing. At the bottom of every page on your website you should have some sort of a call to action. In this example, on the bottom of our “motivated seller sites”, this particular site focuses on “stop foreclosure”… we have a message offering our free report. This is VERY effective. Build out your own, or of course… we have these built right into our Carrot platform for our members.
What To Do Next To Get Leads Online For Your Real Estate Investing Business?
So, now that you’ve seen some examples and samples of how to effectively use free reports for your real estate investing business… what do you do next?
Here are some quick action steps for you:
Take some of our topics above or create your own free report topics… and create your first free report in the next 7 days (or hire someone from guru.com or textbroker.com for cheap). OR, join Carrot and get our “done for you” reports, websites, and Lead Pages to use to generate more leads online.
Get your website tweaked a bit to have 1 goal in mind, to generate leads… and close deals… that’s it. If a specific page on your site doesn’t actively drive people to take an action… add a free report link on it. Simple.
Start driving traffic to your site. We teach our Carrot members how to drive traffic to your site… you can have the best site in the world… but if no one gets to it and reads it… it doesn’t mean a thing. So, learn how to drive traffic and start to generate leads with your new free reports.
Have questions? Comments? Want to see inside our free reports that our members use? Just make a comment below and we’ll email you some sample pdfs that you can check out that have worked really well to generate cash buyer leads, motivated seller leads, and private lender leads.
Ok, so you’re knee-deep in real estate investing and now you want to start to generate a cash buyers list.
Do you drive them to your main real estate investor website and hope they punch in their information to join your cash buyers list… or do you learn how to set up a real estate investing landing page (some people call them squeeze pages or lead pages)???
The answer is both… but if you really want to generate a lot of cash buyer leads for your real estate investing business you’ll want to set up what we call “Lead Pages.” In this post we’ll show you why landing pages work, we’ll show you real estate landing page examples, and show you how to get your own landing pages up and online quickly.
Why Real Estate Investing Lead Pages Work
Landing pages have been used online for a decade or so… evolving each year it seems to add in some fancy flashy new gizmo to help increase conversions. You’ll see videos on many landing pages, pictures, audio, some are fancy looking… others really plain and simple. In the end, it doesn’t matter what a landing page looks like… as long as it converts visitors to leads for your business.
Without cash buyer leads you can’t sell your houses. Without selling (or wholesaling) your houses… you can’t cash checks.
Without cashing checks… well… you can’t eat. Not fun.
Lead Pages (or as people call them, real estate investing landing pages or squeeze pages) have one goal and one goal only: To provide (solutions) value in exchange for a website visitor’s contact information so you can follow up with them. A good squeeze page doesn’t have a bunch of links, not a lot of options, etc.
The Anatomy of A Landing Page
I’m not going to spend a ton of time on laying out the anatomy of a real estate investing landing page because they’re really pretty simple. But first, a few questions you probably are thinking right now:
Is there a specific design that always works the best?
How can we tell if a landing page is really working well?
What do I use to build my own real estate lead pages?
First, NOPE, there isn’t a specific design that always works the best. What works really well for your real estate investing business and your market may not work as well as another design (or message) on another real estate investor’s website. But, there are elements that usually work well.
A clear and concise headline at the top of the page
A short description of what they’re about to get in exchange for their email address
A few bullet points listing out benefits of what they’ll get when they “opt-in”
An opt-in (a box where people can put their information in and submit it to you)
Really, those are the only elements that are extremely important and pretty much are needed on any landing page. Yes, you can use pictures and videos… but definitely test the video versus just the text with no video… because you’d be surprised that often the one with just the text (no video, unless the video is killer) usually works better. Which is good news for you.
Here are some real estate investing landing page examples below that have worked pretty darn well. (NOTE: All content on the example lead pages below is copywrited and cannot be used without permission. They’re for reference only so you can see the structure and look/feel of solid landing pages for the real estate market)
Example 1: Very simple page, lots of whitespace on the page, offering a free guide to the visitor. Opt-in box on the right.
Example 2: An education based cash buyer generating lead page. Uses credibility from a well-known person to relay the message.
Example 3: Simple looking page as well. Simple headline, image of what they’re getting, and opt-in form to the right
(all of the lead forms above are pre-built forms professionally copywritten that Carrot members get to use as members… in addition to being able to create an unlimited number of custom Lead Pages saying whatever you want them to say, inside your account. Learn more about the Carrot website marketing systems)
Example 4: A cash buyer page we came across online that looks great and I’m sure works well (since they’re sending paid advertising to it). Notice the structure of the page is essentially the same as the above 3… but with fancier graphics.
The reason we’re showing those real estate lead page examples is mainly so you can start to learn why things work… rather than just copying things without knowing why you’re copying.
We’re all about the whole “teach a man to fish” thing… so you understand why things work so you can take full control over your own marketing… but we also like to make things easier for you with our Carrot software that will help you set up your lead pages for you.
Is My Landing Page Working Well?
As far as being able to tell if your landing page for your real estate investing website is working well… there are a couple of ways. The simplest… is if you’re getting leads.
Are you getting anyone to put in their info and send it to you? If so, it’s working. Now, if you want to make it work better… you have to “test”. It sounds fancy… but all testing is, is tracking how many people visit your page versus how many actually “opt-in” (put their info into your opt-in form).
So, if you have 100 people that have seen your page and 20 have put their info in… it is converting at 20%. Now all you need to do is get some software that helps you track that.
Google Analytics has free tools that will help you do it, or our Carrot website lead generation system has a built-in conversion rate tracker on all of your forms so you can see exactly which ones are working the best.
What Do I Use To Build My Own Real Estate Landing Page?
It really depends on the skills or budget you have.
If you have money to put into the project... hire a web developer who has a LOT of experience in generating leads online and knows everything inside and out about creating lead pages that work.
As a warning, 98% of web developers have no clue what converts… many will say they do. Always get references, have them show you actual pages with conversion numbers… and make sure they know how to use tools like Google Analytics so they can help you put in conversion tracking so you know if their pages are working.
You should be able to get a solid lead page created for under $200 by a competent web developer to get the page set up… then whatever they charge after that to set up the Google Analytics, graphics, make changes to the page as you test, etc.
Overall, over a period of a year, you can probably have a solid web guy do this for you for under $700 a year.
If you’re on a really tight budget and plain and simple absolutely have no cash to invest in a solid lead page system… you can “swipe” other pages, learn HTML so you can customize the HTML page, then put it on your own hosting account.
This will probably take 3-4 hours of your time if you know some HTML, or a few days minimum if you don’t know HTML yet.
It’s not really hard HTML, but I can say with experience that I’ve wasted more than a few days hacking away at HTML that I’m terrible at
Blowing more time and money in the end because I was just trying to “save” some cash. But, if you absolutely have no money to invest… this will be your only route.
If you have a small budget but want a professional result that works… find a real estate investing website system like Carrot that has cutting-edge real estate investing specific lead pages in the system. Look for something that has simple-looking Lead Pages (simple is better) and that is flexible.
The worst thing is when you’re tied to a specific design and specific content that you can’t change. Make sure you can edit the content on your Lead Pages so you have full control. In addition, make sure the system tracks the traffic to your lead pages and shows you conversion rates so you’re not in the dark.
Last, make sure there are several options on where the leads go after they opt into your Lead Pages.
If you use a system like Aweber (the email marketing system we use) you’ll want your lead pages to integrate for free with Aweber. Carrot will let you use your Aweber forms, MailChimp forms, or our custom form system on your Lead Pages… and it’s crazy easy.
How To Get Your Own Real Estate Landing Pages For Your Website
I just went over what a Lead Page is (or squeeze page), why they work for real estate investing businesses, what good ones look like, and 3 options on getting your real estate investing lead page up and online.
So, what do you do now?
First, if you don’t have a Lead Page and you’re a wholesaler in real estate… you NEED ONE. I’ve personally built very targeted cash buyers lists well over 500 buyers 100% online via a squeeze page… it works really well and you’re essentially leaving money on the table if you’re not using them.
Next, decide your budget, skills, and even more important… how valuable your own time is worth. People try to save money by hiring things like this out cheap (thinking any web guy will know how to create a landing page that works) or they try to learn it all themselves in the name of “saving money”.
If you don’t already know HTML (if you don’t know what HTML is, I’d highly suggest you don’t do it yourself) then you’re going to be investing a lot of your own time and energy that you should be spending actually finding deals and making offers.
In the time you learn HTML and hack away at things yourself you could have potentially done a deal that pays you $5k – $20k (which would more than pay for a solid lead page system).
Usually, the option that makes the most sense is to piggyback on a lead page system that already works and that you can have full control over whether you know HTML or not. Of course, we’re pretty darn bias to our own real estate investor website lead generation system… you should check it out and see if it’s right for you. But, there are other systems out there too that you may look at.
![[Real Estate Heat Map Results] Where Are Sellers Clicking On Your Real Estate Website](https://image-cdn.carrot.com/uploads/heatmap.png)
