Category: The CarrotCast Podcast

From online marketing to mindset, join us as we unlock the best stories, tactics, and strategies from America’s top investors and agents.

  • EP 255: The Mission-Driven Strategy that Led to 1,347 Multifamily Units & $225 Million in Developments w/ Evan Holladay

    EP 255: The Mission-Driven Strategy that Led to 1,347 Multifamily Units & $225 Million in Developments w/ Evan Holladay

    For residents, affordable housing is a stepping stone. We empower them to be a better version of themselves.

    – Evan Holladay

    The Mission-Driven Strategy that Led to 1,347 Multifamily Units & $225 Million in Developments w/ Evan Holladay

     In our 250+ episodes of the CarrotCast, we have never talked about the world of affordable housing.

    This unique niche is not only a way to make money, but it is a way to provide assistance to the over 7 million Americans who lack adequate housing. Evan Holladay has an incredible business model that is empowering people and improving communities.

    Here’s how Evan is influencing change, building thousands of units, and creating over $225 million in developments… all at the ripe old age of 30. 

    Read the Full Show Notes Below…


    What is Affordable Housing?

    Affordable housing can have different connotations to different people, Some people have a negative connotation, which is often misguided. Depending on the area, affordable housing is for those making $35-$65k annually.

    This includes teachers, frontline workers, first responders, and many hardworking people who work to provide for their families and keep a roof over their heads. 

    There are incentives available for developers to create these types of communities. Tax credits are offered which can be sold to banks or investors, helping you to raise the capital you need. 

    Why We Need It

    Affordable housing is there to help working-class residents, who are often the backbone of communities. Before COVID, there were 7 million families in America who were paying over 60% of their income toward their housing. With numbers like this, how can they expect to pay for anything else? 

    Right now, there is a shortage of affordable housing nationwide. We are in a housing deficit, where prices are high and interest rates are low. In today’s market, it can be very difficult to buy a home.

    Affordable housing provides an opportunity for those who may not have been able to have their own place otherwise. It serves as a stepping stone to help people become better versions of themselves.

    Evan’s approach is about more than just creating units. For him, it is about empowering residents and providing them with the services they need.

    Do the Work for Free

    Before starting a business of his own, Evan worked for some of the top affordable housing developers in the country. He discovered that creating these impactful communities is what drove him and that he needed to go all in in this niche.

    He listened, he watched, and he learned about all of the details that went into these bigger types of deals. He was able to take the experience of his mentors, and learn in one year what would have taken him 10 on his own.

    Evan was able to find out exactly what he liked to do, while eliminating and delegating the tasks that he wasn’t so fond of. 

    Innovation Under Your Nose

    One of the things Evan has learned is that it is ok to be innovative and different – you don’t have to follow the mold. In his business, he is able to help families reinvent their lives, while still being able to make his investors happy.

    He creates more than units, he creates communities that offer the services people need to get ahead. 

    Letting Your Purpose Drive You

    Evan truly loves everything about what he is doing. Many people involved in real estate will look at buyers and sellers as commodities. When they are equated to dollars and cents, it can be easy to lose your passion.

    Many people give up because they lack the heart. Evan stumbled across his mission, but today he knows exactly why he is doing what he is doing.

    He knows the kind of change he wants to make and because he has amassed the right knowledge, team, and tools, we have no doubt he will meet his “Big, Hairy, Audacious Goals.”

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    We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

  • EP 254: 5 Backlink Building Pro Tips for Faster SEO Results w/  Keith Sant & Bryan Driscoll, SEO Series Part 4

    EP 254: 5 Backlink Building Pro Tips for Faster SEO Results w/ Keith Sant & Bryan Driscoll, SEO Series Part 4

    Don’t bother with a bunch of spam backlinks. You’ll only end up penalized. The algorithm is smart.

    – Bryan Driscoll

    5 Backlink Building Pro Tips for Faster SEO Results w/ Keith Sant & Bryan Driscoll

    Part four in our SEO series came from feedback we received from Carrot users who wanted to know exactly what to do if they were only putting in an hour a week on their sites.

    We brought in two of our favorite guests, Keith Sant and Bryan Driscoll, to dive into using valuable backlinks and creating consistent content for your website. (Pssstttt… it’s easy with our SEO Tools add-on.)

    So listen in or read on to find out how to get the most out of your website in just a couple hours a week! 

    Learn How to Rank #1. Watch the full Series:

    Part 1: Why The Best Time to Get Started in SEO is Yesterday | 3 Steps to Start SEO

    Part 2: The 5 Most Important & Most-Overlooked SEO Secrets for Real Estate You’ve Never Heard

    Part 3: SEO for Multiple Markets

    Part 4: 5 Backlink Building Pro Tips for Faster SEO Results

    Read the Full Show Notes Below…


    I am super excited to share this installment of our SEO series.  After customizing your website, creating content, and getting everything dialed in, the next step is to send out some signals to let Google know you’re there. You can do this by utilizing backlinks, which will help to drive your rankings forward. 

    What Are Backlinks and How Many Should You Have?

    Backlinks are when your website is mentioned on another person’s website, with a link directling them to your URL. This is crazy important to Google as it enhances your credibility. If other people are talking about you, then you must be good. 

    The number of backlinks you will need will vary depending on the size of your market. Some small towns may not need any backlinks to do well, whereas larger, more competitive markets, will need quite a few.

    You don’t want to go from zero to 1,000 backlinks. Keep it natural because the algorithm is smart. A few places to get backlinks are… 

    • Local places to list your business – your local chamber, business directories, etc. 
    • Yelp, YellowPages, and other, larger, directory sites
    • Vendors and other businesses you’ve worked with in the past
    • You can create strong, useful content and distribute it to relevant sites 
    • Guest post on other relevant blogs and websites
    • Check out what your competition is doing – there are many tools out there that can help

    Doing outreach may seem like a lot of work, but it will be worth it. A little effort now can offer rewards for years to come. 

    How Much Time and Money Will You Spend?

    Again, this will depend on the size of your market and how many links you will need to see results. If it is a competitive market, you may want to spend an hour a day for a couple of months on outreach, creating content, and building relationships. 

    For those who simply want to understand it, but not actually do it, you can hire an SEO firm to help. You can also pay to have your content listed as a guest post on a relevant website, typically paying somewhere around $150 for the post. 

    The Basics of a Good Backlink

    You want your links to be real, to offer value, and to be on relevant websites. It is better to look for something local and highly targeted, as opposed to larger sites that may be more generalized. You want the links to be high quality.

    Buying 5,000 links from Fiver can have an adverse effect, which could get you blacklisted completely. Avoid spam, and make sure your links offer value to your potential clients. 

    The Importance of Internal Links

    Internal linking is linking to other pages that are in your domain. While Carrot sites come with many of these in place, it is a good rule of thumb to go in there and mix them up a bit. If you are using our automated content, be sure to add some internal links within your website where appropriate. 

    In addition, it can be a good idea to add some external links to your different pages. This shows Google that you aren’t trying to get all of the focus on you, rather you are trying to help your reader get the best information possible.

    Keith likes to add a hyperlink to Google Maps when he is showing off properties he has purchased in the past. He has seen great results from this small trick. 

    What to Avoid With Backlinks

    There are a lot of mistakes people make when it comes to backlinks. The biggest is buying fake links that will make your site appear spammy. Adding these links can drop your rankings, which is the opposite of what you want.

    Avoid anything spammy, where you are just coping and pasting. Just like your business, your links should be there to add value for the reader. 

    All of this may seem like work, and it is. However, stacking these evergreen bricks now will offer you rewards for years to come. You can either spend your time running on the hamster wheel or refocus some of your time on creating great content and building those links!

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  • EP 253: SEO for Multiple Markets w/ Bryan Driscoll & Adrian Nez, SEO Series Part 3

    EP 253: SEO for Multiple Markets w/ Bryan Driscoll & Adrian Nez, SEO Series Part 3

    Don’t overthink it. Good things happen when you begin creating your digital footprint. Don’t get caught in the weeds, just get started. 

    – Adrian Nez

    SEO 3/4 | SEO for Multiple Markets w/ Bryan Driscoll & Adrian Nez

    Part 3 of our SEO series is aimed at those who wish to rank in multiple markets. We’re sitting down with Bryan Driscoll and Adrian Nez (2 of our favorite SEO pros) to find out if you should set-up multiple websites, how to best optimize your homepage, how to ace your location pages, where to send your paid leads, and much, much more! 

    Learn How to Rank #1. Watch the full Series:

    Part 1: Why The Best Time to Get Started in SEO is Yesterday | 3 Steps to Start SEO

    Part 2: The 5 Most Important & Most-Overlooked SEO Secrets for Real Estate You’ve Never Heard

    Part 3: SEO for Multiple Markets

    Part 4: 5 Backlink Building Pro Tips for Faster SEO Results

    Read the Full Show Notes Below…


    In the last episode of our SEO series, we talked about core pages, sharing who you are, and getting those testimonials out front and center.

    Today we are going a bit deeper into what you can do to optimize your Carrot website so you can really drive those rankings, create a bigger impact, and get more leads – especially when you are working in multiple markets.  

    SEO for Multiple Markets – 5 Tips to Get You Started

    #1 – Should You Have One Site or Multiple?

    This is a question we hear from many of our subscribers – if they are in more than one market, should they have more than one website? 

    The consensus is that instead of multiple websites for different markets, you should instead create one website per lead type. Then, utilize location pages to focus on the different areas you serve.

    By having one website, you will be able to focus your time and effort into one place. While 2 websites may convert better, you will also need to do double the work, double the link building, and create double the content. 

    Multiple websites make sense when you are targeting different lead types. For example, if you are looking for both motivated sellers and investment buyers. Both Adrian and Bryan operate multiple websites for this very purpose. 

    #2 – How Do You Optimize the Home Page if You are in Multiple Markets?

    A general rule of thumb is if you are focused on SEO are trying to reach one major market, use that city on your home page. So if you are primarily working in Dallas, put that on your homepage and create location pages for the smaller cities nearby.

    However, if you are in Dallas and Austin, you may want to make your homepage a bit more generic, appealing to homeowners in both areas. You may let them know you buy houses in Texas, then list the cities so they know you work in their market. 

    #3 – Building Out Location Pages

    When building out location pages to reach motivates sellers, the process is very simple.

    We recommend duplicating your homepage for the area you wish to target, then rewriting some of the copy to make it localized. You can also add a local photo and a testimonial from someone in that area. 

    #4 – How Deep Should the Location Pages Go? 

    When creating these pages to reach buyers, you can get a bit more hyper-focused, creating pages that are neighborhood-specific. Buyers will need to know more about the area before making their decision.

    When trying to reach sellers, you can make pages that are specific to a city, county, or large metro area. Whether creating location pages for buyers or sellers, you’ll want to make sure you have a solid URL structure and that you have utilized our SEO tool. 

    #5 – Where Do You Send Your Paid Traffic? 

    While your paid advertising on Facebook or Google doesn’t have much to do with SEO, it’s important to know where to send the leads that you are paying for. As you build out your site, you will want your advertising to send people to the corresponding page on your website.

    If your ad talks about selling your house in Dallas, you’ll want to send them to a page that mentions Dallas specifically. However, if you are targeting people in Fort Worth with your advertising, you should be sending them to a page discussing Fort Worth.

    Sending to a page that isn’t relevant can cause them to quickly click away from your website and onto the competitions. 

    Whether you are using SEO, paid advertising, or both, the most important thing is to keep your user’s experience in mind. Add content that will be relevant to their location and situation and utilize paid advertising accordingly. You don’t have to overthink it. Carrot provides the framework, all you need to do is tweak it to make it your own. 

    Look out for the next episode in our SEO series where we will get a little more advanced, diving into backlinks and how to optimize your site like the pros! 

    Mentioned in This Episode: 

    We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

  • EP 252: The 5 Most Important & Most-Overlooked SEO Secrets for Real Estate You’ve Never Heard of w/ Bryan Driscoll, SEO Series Part 2

    EP 252: The 5 Most Important & Most-Overlooked SEO Secrets for Real Estate You’ve Never Heard of w/ Bryan Driscoll, SEO Series Part 2

    The great thing about Carrot is that I don’t have to think about the content. I rewrite it a little bit to fit our locations, personality, and brand.

    – Bryan Driscoll

    SEO 2/4 | The 5 Most important & Most-Overlooked SEO Secrets for Real Estate You’ve Never Heard of w/ Bryan Driscoll

    SEO is a topic that can seem overwhelming for some of our members who simply want to close deals and not work on the details of their website. However, as you’ll discover in our latest episode of the CarrotCast, with these simple, effective, and often overlooked strategies, you’ll be able to achieve higher rankings faster than you may think.

    Higher rankings lead to more clicks, more clicks generate more leads, and more leads mean more conversions.

    Here are 5 SEO secrets for real estate from our friend, client, and professional marketer, Bryan Driscoll. 

    Learn How to Rank #1. Watch the full Series:

    Part 1: Why The Best Time to Get Started in SEO is Yesterday | 3 Steps to Start SEO

    Part 2: The 5 Most Important & Most-Overlooked SEO Secrets for Real Estate You’ve Never Heard

    Part 3: SEO for Multiple Markets

    Part 4: 5 Backlink Building Pro Tips for Faster SEO Results

    Read the Full Show Notes Below…


    Last week we spoke with Adrian Nez to go over SEO basics and to offer a few high-level strategy tips. Today, in part 2 of our SEO series, we’re diving into the meat and tactics of SEO with Carrot customer, Bryan Driscoll.

    Not only is Bryan an investor, but he also boasts a 15-year background in digital marketing. His sites are bringing in hundreds of organic leads, using simple tactics anyone can implement into their site.

    So without further ado, here are 5 SEO secrets for real estate you can use to quickly ramp up on your Carrot site. 

    #1 – Reviews and Testimonials

    Having rock-solid reviews and testimonials is a huge part of building credibility. It will keep people on your site longer because they will see you are a real person who has helped people in situations similar to their own.

    But you’re not just posting your positive reviews to show your credibility to potential clients. Google is looking for credibility too. Time spent on your site, the bounce rate, and many other factors helps Google determine how valuable your site will be for someone searching for a business like yours. 

    You’ll want to get these reviews up on Google My Business, Yelp, and Facebook. Then, make sure to get them up on your website. You can grab links and send them directly to satisfied customers, asking them to write up a review about how you were able to help.  

    #2 – Google Console 

    Google Console is an incredible, free tool that many people don’t use or even know exists. It will help you see impressions, clicks, and how you are ranking for particular search terms.

    What’s so great is that if you are ranking low, you can go to the ranking URL, improve it to be better optimized, and easily see how your efforts pay off. You can see if a particular page is ranking higher than others, and focus more of your efforts there to drive conversions. 

    Google Consul is also a great tool to discover what people are searching for. You can then use this information to properly target your potential clients. You don’t need a ton of traffic. When you target properly, you will generate more leads and conversions. 

    #3 – On-Page SEO

    Straight out of the box, Carrot aims to build sites with great content. According to Bryan, the best part is that when changing up the content, he doesn’t have to think about it. He simply has to put it into his own words, injecting his personality and some references to his unique market.

    As far as length, Bryan recommends around 600-800 words on the homepage, with at least 400-500 words on the city pages. 

    However, more than anything else, your goal should be to provide content that is useful to your user. Don’t just write content to try to trick the search engines. Algorithms are smart. When you write great content, you’ll attract more visitors and keep people on your site longer – two things Google loves to see. 

    #4 – How Many Keywords Per Page?

    Bryan advises he will focus on one main keyword, with two or three secondary keywords all of the same theme. If you want to focus on multiple keywords, create a separate page for each.

    If someone is searching for a specific answer, you’ll want to lead them to a page that directly answers their question. Not a page that is focused on several different things. So for example, if you are in multiple markets, you’ll want to create separate pages focused on each. 

    #5 – Lead Tracking

    When you have leads coming in the door, you’ll want to know exactly where they are coming from. While the Carrot built-in CRM is great, Google Analytics will help you take it to the next level.

    It’s easy to add to your website to see exactly what sources are driving people to your website. It will help you get a better idea of where your quality leads are coming from, so you can focus your efforts accordingly. 

    Putting it All Together

    Credibility plays a huge role in your positive SEO. In the past, when we have studied sites that have gone up vs. sites that dropped in the rankings, there were a few commonalities we came across.

    The sites that dropped lacked reviews and testimonials, and the content wasn’t being updated on a regular basis. Having great SEO incorporates something we are very fond of here, and that is Evergreen content.

    This is the content you put out once, that will benefit you for years to come. So now is the time to get off of that hamster wheel of cold calling and direct mail, which only benefits you for a few weeks, and instead, spend some time improving your SEO using Evergreen Content that will benefit you for years to come.

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    We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

  • EP 251: Why The Best Time to Get Started in SEO is Yesterday | 3 Steps to Start SEO w/ Adrian Nez, SEO Series Part 1

    EP 251: Why The Best Time to Get Started in SEO is Yesterday | 3 Steps to Start SEO w/ Adrian Nez, SEO Series Part 1

    You’ve heard me say it before, but Carrot has changed my family tree.

    – Adrian Nez

    The Best Time to Get Started in SEO is Yesterday | 3 Steps to Get Started + Free Guide w/ Adrian Nez

    Want to get more leads through SEO, but have no clue where to start? Over the next 4 episodes, we’re bringing on industry-leading SEO experts to teach you everything you need to do as an investor or agent to start bringing in more leads through the power of Search Engine Optimization for real estate. From getting started to advanced tactics & concepts.

    Learn How to Rank #1. Watch the full Series:

    Part 1: Why The Best Time to Get Started in SEO is Yesterday | 3 Steps to Start SEO

    Part 2: The 5 Most Important & Most-Overlooked SEO Secrets for Real Estate You’ve Never Heard

    Part 3: SEO for Multiple Markets

    Part 4: 5 Backlink Building Pro Tips for Faster SEO Results

    Three years ago, Adrian Nez was all set to continue his virtual deals and make the move to Columbus.

    However, after a detour in Wilmington, he decided to become hyper-focused on the local market, building a brand, a website, and a reputation all from scratch. By following proven formulas, he has built his business in SEO, leading to excellent results. He never let the fear of others already being in his market get in the way of what he was setting out to do.

    By being genuine, keeping it real with his clients, he has positioned himself as the real estate expert of Wilmington, NC. Here’s how he did it and how you can too… 

    Read the Full Show Notes Below…


    I am crazy excited to share this episode of the Carrotcast with you all. Whenever Adrian and I get together, the creativity just flows and we find that we could end up chatting for hours. It’s so awesome to be able to share one of these great convos with you in Part 1 of our SEO series.

    Today we are diving into Adrian’s background, how he’s utilized SEO to thrive in a crowded market, and what you can do to make it work for your business. 

    Adrian’s Story

    As many of you may know, Adrian has been a part of the Carrot family for quite some time. In fact, he was Carrot’s first customers, who has operated several websites, in several markets since signing up with us.

    Today, Adrian leads our Tuesday Coaching Calls and has had 1000’s of calls with Carrot customers to provide his insight. We’re thrilled to announce that he’ll be taking on a new role with Carrot as the Official Real Estate Investor in Residence as of this quarter. We couldn’t be more grateful to have his insight, knowledge, and passion for helping, added to our team in a greater capacity.

    For his investment business, Adrian focuses solely on SEO. He’s created proven strategies and formulas that simplify the entire SEO process. Here are 3 of the biggest takeaways from our talk. 

    Google Changes… Concepts Don’t

    We’re recording this in 2021 and while Google changes, the fundamentals don’t. When thinking about good SEO, it all comes down to what the search engines want to see. It’s not complicated.

    They want to see that you are a credible, trustworthy business, that adds real value to people searching them out.

    Adrian entered a highly competitive market just 3 years ago, and by being hyper-focused on his content and his brand, he’s shaped himself as the local real estate professional, vs. just another “we buy houses guy.”

    What to Post and Where

    SEO is more than just Google. It is Yelp, Amazon, Linked In, Airbnb, Facebook, and any other website that offers a search engine. How many times have you looked up a business on Facebook?

    Or maybe someone you are working with on LinkedIn? As the real estate professional that you are, it is important that you provide, claim, and own all of the information about you on these sites.

    Make sure your information is consistent and that you are listed in as many credible places as possible. Doing this will help your online reputation both with people and with Google. 

    When to Share and How Deep You Should Go

    For Adrian, being genuine and transparent with his audience has given him the most traction. This openness has helped him to change the perception of real estate buyers and put him in the good graces of agents, lawyers, and many others within the community.

    It’s important to speak directly to your ideal customer, letting them know that you understand their problem and can offer a solution. Get to know your customers and become the resource they go to when they have questions. 

    Consistency is key when it comes to posting. What is your perception of a business if you look them up on Facebook and their last post was two years ago? Now, what if the competition has added valuable content as recent as yesterday. Who are you more likely to contact first? 

    Before You Start… 

    Before you begin your journey into SEO, it is important to think about the business you want to have. You may hear these influencers out there talking about their 100 deals per year and it may sound exciting.

    However, there is a whole lot of work and responsibility that goes into 100 deals a year. Do you want a big company or do you want a lifestyle business that gives you freedom? Once you figure out what you want, you can build the strategy to get you there. 

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    We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

  • EP 250: Use These Simple Content Marketing Hacks To Stand Out From Your Competition w/ Nate Kennedy

    EP 250: Use These Simple Content Marketing Hacks To Stand Out From Your Competition w/ Nate Kennedy

    Use These Simple Content Marketing Hacks To Stand Out From Your Competition w/ Nate Kennedy

    Focus on the data, not the drama!

    Nate Kennedy

    One of the things I have seen investors and agents struggle with the most is finding ways to stand out and differentiate themselves from the competition. Many people are under the impression that they just need to go out there and get leads when in reality, it takes much more than that. 

    If you want to stand out in your market, you’ll need to tap into the psyche of your customers, find out how you can help them, and build value from that foundation. You have to learn how to truly understand your customer’s pain and lead them to the solution.

    When you are able to convey the message that you are the one who is uniquely qualified to help them, marketing becomes easy!

    Learn how Nate utilizes 3 content marketing pillars to help businesses stand out and how you can implement these same concepts into your own business!

    Read the Full Show Notes Below…


    Use These Simple Content Marketing Hacks To Stand Out From Your Competition w/ Nate Kennedy

    Nate calls himself the builder of Funnels, Master of Ads, King of Conversions, and The Doctor of Marketing, all with good reason. Since starting his business, he’s helped people to generate hundreds of thousands of leads, maybe even millions!

    I’ve known Nate for over 10 years now and have seen first-hand the results he has been able to deliver his clients. Nate’s involvement industry encompasses more than just marketing.

    He has owned a mortgage company, wholesaled properties, worked on rehabs, and even built houses himself. When he discovered online marketing in 2007, he went all in and hasn’t looked back since. Today he works with many top leaders and trainers in the real estate space, as well as local agents and buyers. 

    Over the last few years, Nate and his team have focused heavily on real estate investors. With so many people saying the same things and offering the same services, how do you stand out from the rest?

    You can say you pay cash and close quickly, but that doesn’t make your business any different from all the other homebuyers in the area. The investors who are really seeing success are the ones building authority and credibility. When someone has a problem an authoritative business is the first one thought of.

    To achieve this, Nate utilizes three pillars when working with his clients. He helps them to understand their client’s pain, deliver a message that stands out, and capitalize on the valuable content they are creating. 

    Pillar 1 – Creating An Online Presence

    Many people think they can just put up a page and the leads will begin to roll in, however, it takes much more than that to be successful with your online marketing. As the leader of your business, it’s important that you understand the psychology of your marketing so you can move people from their pain to a solution.

    Our online presence will need to be different from your competition, letting your customers and clients know exactly how you are uniquely able to help them solve their problems.

    Getting Great Testimonials

    One of the first things Nate asks his clients to do is to provide testimonials from happy clients. It is one thing when you go out and try to sell your services, it is quite another when you have a 3rd party doing it for you.

    If possible, get video testimonials that you can utilize in all sorts of ways on your site. When setting up online ads, you can have them point right to your testimonials page so potential clients can immediately see how others feel about you and your business. 

    Pillar 2 – Developing A Content Plan

    Together with his clients, Nate will develop a strategic marketing plan, making a list of the content they would like to create. The content plan should always focus on caring, helping potential clients understand that your goal is to help them with their problems and needs. With so many people in the real estate space, it’s important to show that you are really solving problems and not just another company. 

    Video Content

    As I’ve said repeatedly, content and credibility are key to help investors and agents stand out from the pack. One of the best ways to do this is through video content.

    Video helps to quickly get your message out and will help people to feel like they actually know you. Your video content can then be transcribed and used on a blog and social media. A few examples of great video content include: 

    • Interview with prominent real estate figures, community leaders, or related professionals in your area
    • Video testimonials that shed light on exactly what the problem was and how you were able to solve it
    • If you go to a property, take your phone out and take a quick 3-minute video showing people what you are looking for in a house

    The beauty of video content is that you can get your message out there quickly and easily. All you need is a phone. 

    Pillar 3 – Amplifying The Valuable Content You Create

    The great thing about testimonials and video content is that it gets all eyes onto your website. A video shot for Facebook can be added to a Youtube playlist. If can go up on your website and be turned into a blog using our quick and easy transcription service.

    Segmenting Your Audience

    A prominent tool for Nate and his team is Facebook Marketing. With Facebook ads, you are able to strategically target, and retarget potential customers to convey the message you want to get across.

    For example, you can run a video ad for one week, then run a second ad only to the people who watched 25% of ad #1 in the past seven days. You can tweak this in all sorts of ways, segmenting by interest, major life events, and previous interest in your product. 

    Becoming A Celebrity

    Using Facebook ads and other marketing channels, you can effectively become a celebrity in your industry and market. When you are able to get the right content to the right people on Facebook, then hitting them again on Youtube, and again with Google Ads, your face and business will pop up where ever they go online.

    When you are consistently adding fresh content, you will keep people interested and prove to any skeptics that you are in fact real. 

    Finding The Who To Do The How

    Marketing isn’t for everyone. People don’t always get excited by data and analytics. The good news is that you don’t have to do it all yourself.  As Nate puts it… find the who to do the how.

    If you don’t want to do the work yourself, find someone who does and is good at it. As an entrepreneur, you must understand how it all works and what needs to be done, but that doesn’t mean you have to do it all on your own. 

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  • EP 249: The 6 Biggest Real Estate Investing Hacks to Implement From Listening to 255 CarrotCasts w/ Part-Time Investor Matt Slowik

    EP 249: The 6 Biggest Real Estate Investing Hacks to Implement From Listening to 255 CarrotCasts w/ Part-Time Investor Matt Slowik

    There are nuggets in every episode of the CarrotCast that will help every single person who wants to do this. 

    – Matt Slowik

    The 6 Biggest Real Estate Investing Hacks to Implement from Listening to 255 CarrotCasts w/ Part-Time Investor Matt Slowik

    Matt Slowik has always been interested in real estate, but he is just now taking it up a notch by launching his business and his Carrot site. Last year, he stumbled upon the Carrotcast, listening to 255 episodes last year alone!

    Currently, he is working on his Master’s Degree and is employed full-time as a safety compliance officer.  That said, he was probably our top listener in 2020.  Last year alone, he listened to over 250 episodes, which equated to about 10,555 minutes!

    I know what my favorite episodes are, but we felt there was tremendous value in seeing which episodes resonated most with a newer investor.

    Today we are chatting with Matt to learn about his business, what he’s learned, and how he balances his busy lifestyle! 

    Read the Full Show Notes Below…


    This episode of the CarrotCast was very exciting for me. I had the opportunity to look back at all of the cool episodes my team and I have done and I felt very proud of the impact we are making.

    What was even cooler, was having Matt on to hear about what he has taken away from our show. Having just started his business in the Western Massachusetts area, he found the CarrotCast to be impactful – so much so that he spent over 10,000 minutes of his time listening to us last year alone!

    Here’s a quick look at some of the past episodes that were of the most value to him: 

    CarrotCast Episode 5: Tips On Building Your Wholesaling Team To Gain More Freedom And Purpose w/ Alex Pardo 

    This episode takes it way back to the early days of the CarrotCast. We love chatting with Alex and this episode dove into how your mind works and how to utilize the Kolbe Index to identify compatible mindsets.

    Immediately after heading the episode, Matt signed up for the Kolbe assessment, learned more about how his mind worked and changed the course of his accordingly. 

    CarrotCastEpisode 39: Why The Kolbe Score Is Critical To Knowing What Person You Should Hire First (or next) w/ Trevor Mauch

    Episode 39 also discussed the Kolbe Index and how to implement it within your own business. For Matt, listening made him realize that it was time to disassemble a long-help partnership.

    Because he understood the reasons why and the strengths and weaknesses each other had, he was able to end the partnership while still remaining great friends. The Kolbe Index helped Matt to justify what he was doing, helping him get to know himself better. 

    CarrotCast Episode 69: Get Rich But Not Quick With Carrot Client Edward Beck 

    This episode once again focused on motivation and mindset. After hearing the episode, Matt immediately bought Edward’s book and applied the information to his own business. It gave him a jump start into his business and helped him learn exactly where he needed to grow. 

    CarrotCast Episode 210: 56 Deals in 2019 w/out Looking at Houses, Working 12 Hours/Week – Part-Time Investing w/ Dennis Fassett

    The episodes with Dennis Fassett are great for those just starting out or for those who want to get involved in real estate while still working a regular job.

    These episodes help to drive home the point that there isn’t just one way to do this. You can find what you love, and make the business all your own. 

    In this episode, we dove into Dennis’s website and SEO. These critiques helped Matt determine exactly what he needed his website to look like and how to best lay everything out. Today Matt’s website stands out and is looking really great. 

    Don’t Forget the Truck Talks

    The Truck Talks started by accident when I was running late delivering an episode and I decided to record something right then and there while I was driving.

    While I love having guests on, the Truck Talks get straight to the point and are very clear about taking action. They are delivered from the heart, with very little filter. 

    Tips on Time Management

    One thing Matt and I talked about which can be a hurdle for many entrepreneurs, is how to effectively manage time. While I don’t know if I am the best person to ask about this, I have found some methods that have helped me greatly. 

    The first thing I did was shift from thinking about time management and shifting to priority management. Long to-do lists can be overwhelming and often we will focus on the things we can most easily get done so that we feel accomplished and excited about crossing things off.

    Meanwhile, the big, important stuff keeps getting passed on. If we focus on just getting those things done, the smaller things can often be delegated or eliminated altogether.

    Of course, time blocking helps as does saying no to things more often, but focusing on the priorities instead of the tasks will help you move more quickly toward your goals, creating a business of freedom and impact. 

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  • EP 248: How Credibility and the Right Partnership Led to 38 Transactions in 2020 w/ Carter Crowley

    EP 248: How Credibility and the Right Partnership Led to 38 Transactions in 2020 w/ Carter Crowley

    Once you figure it out and repeat the process just a few times a year, real estate becomes a very lucrative and profitable business, with very little overhead. 

    – Carter Crowley

    How Credibility and the Right Partnership Led to 38 Transactions in 2020 w/ Carter Crowley

    The importance of the agent and investor relationship is something we’ve been talking about for a while now here at Carrot. We’ve often said that in the future, agents will need to invest, and investors should be licensed in order to better serve their leads.

    Well, the future is now.

    Now, more than ever, people are looking for ways to sell their homes. With the rise of iBuyers, people are looking to other sources when they are thinking about putting their home on the market. The agent or investor who is able to offer multiple solutions, is going to be able to complete more actions and help more people.

    Here’s how Carter Crawley is doing it.

    Read the Full Show Notes Below…


    Carter Crawley is a Carrot client who is mastering the agent-hybrid model. His business has a healthy mix of deals, and his volume is double that of other investors or agents who try to fit everyone in the same box.

    His versatility and ability to offer more than one solution have allowed him to serve more people. 

    Building That Credibility

    Carter Crawley is generating a lot of leads from his Carrot site. His marketing is working amazingly well because he isn’t afraid to put himself out there and let people know what they are all about.

    They are currently using Google Ads, Facebook, and a little bit of YouTube for retargeting purposes. They are also running cold calling campaigns and setting up mailers. However, video surrounds the brand.

    Their website is laid out very well, with videos explaining exactly who they are and what they do. The website conveys trust and lets them know that Carter and his team can solve their problem.

    With his videos, Carter is building rapport and credibility with his clients before he ever meets them. 

    The Power of 3

    There is something about the number 3 that leads to higher conversions. Giving your customers 3 options will often lead to more sales. One option leaves your client with the ability only to answer yes or no. Having two options can make one seem expensive, while the other seeming cheap.

    But having 3 options really makes people think. The highest price offering has all of the bells and whistles. The lowest-priced offering is just bare-bones service. While the middle option is the best value and the best service. Everybody wins. 

    As a hybrid investor agent, Carter can offer several options to his client. He can list the property. He can buy it outright for a lower price. Or he can present it to his network of buyers, allowing his client to sell fast while still receiving competitive offers. Again… everybody wins. 

    Don’t Be Afraid of Having a Partner

    For Carter and his business today, his perfect partner is his dad. They can balance each other out and pick up where the other leaves off. Dad handles the contracts, service providers, and business management, while Carter goes on appointments, handles the financing, and gets the deals locked down.

    That said, your partner doesn’t need to be your family member. It needs to be someone you trust who is just as motivated as you are to close deals and help others. Many people avoid finding a partner because they are worried about giving away half of their profits.

    When you work with the right partner, your volume will go up, they will handle the aspects of the business that you don’t like, and your volume will go up exponentially.

    You will be able to spend your time on the things that give you energy, which will lead to better service, happier clients, and more closed deals. 

    Loving What You Do

    For anyone watching or listening to this podcast, it is evident that Carter is passionate about his work. You can see how every aspect of real estate excites him, especially when he is able to find solutions that truly help people.

    Carter and his team aren’t just after the money, they are a true helping hand for people when they need it most. 

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  • EP 247: How to Balance Being a Real Estate Agent and Investor While Keeping Your Marriage, Faith, and Family Intact w/ Eric Sztanyo

    EP 247: How to Balance Being a Real Estate Agent and Investor While Keeping Your Marriage, Faith, and Family Intact w/ Eric Sztanyo

    If you are a person of character, integrity, and honesty, you can do really well in this space. 

    – Eric Sztanyo

    How to Balance Being a Real Estate Agent and Investor While Keeping Your Marriage, Faith, and Family Intact w/ Eric Sztanyo

    With so many people out there bragging about their wealth, lifestyle, and real estate conquests, it can be difficult as a new investor or agent to find your place. So often, people see what others are doing and feel that they need to do that too.

    But luckily, there are many ways to get where you want to be in the real estate business. You can do things your way, without having to compromise your family, lifestyle, or moral compass.

    Today, Eric is going to share with us how he has built his business from the ground up, always keeping his great, great, grandson in mind. 

    Read the Full Show Notes Below…


    Eric has been a Carrot member for awhile now and we are so excited by what he has been able to achieve in such a short amount of time. His story is extremely relatable, especially to those who are new in the game.

    Today, we are going to dive into his struggles, how he grew as an agent and investor, and the decisions he’s made to intentionally craft his business so that he is in control and not the other way around. 

    The Place Where Faith and Real Estate Meet

    Eric’s faith is something that is very important to him. Building wealth and collecting assets always seemed greedy. It made him feel as if he was going against the things he had been taught.

    At one point, he thought the flashy lifestyle seemed appealing, but he quickly learned, that isn’t the version of himself that he wanted to be. However, one day he had an epiphany. He realized that he was good at generating leads. And by doing what he was good at, he was fulfilling his purpose.

    If we were created in God’s image, God worked. And by doing so, we are honoring our creator. Once Eric mastered this mindset, it no longer was about greed. His work became worship and everything began to fall into place. 

    The Best of Both Worlds

    For the past few years now, you’ve heard us talk about being hybrid. Real Estate Agents should also be investors, and investors should also go out there and get licensed. It’s about serving sellers better, giving them options, and letting them choose the right one for their situation.

    Eric is an agent who also invests in Cincinnati-area real estate. He is able to serve sellers better by providing them with options, and his first-hand knowledge of the local market is a great asset for those ready to buy.

    The best part is, he is no longer kicking leads to the curb. He is able to capitalize on more leads by offering a number of great solutions for those who are ready to sell. 

    It’s About Much More Than Your 80-Year Lifespan

    Eric is a family man. He has 5 kids aged 10 and under who keep him on his toes. A mentor once asked him if he had ever thought about his great, great, grandson, and that question alone made Eric realize he wanted to leave behind a legacy.

    He wanted to provide for his family in a way that would not only benefit them today but for generations to come. After bouncing around in different careers, once Eric discovered real estate, he knew it was going to help him build something real for the generations that come after him. 

    Eric has discovered a way to have it all. When you hear stories like his, it makes it impossible to feed yourself any more excuses about not having the time.. With a busy family, career, and lifestyle, Eric has been able to rise up, stand out, and help more people than other agents in his area.

    In just 3 years, he has become one of the most trusted agents in his market, with nowhere to go but up.

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