Category: Carrot News

What’s up y’all?

So you’re a real estate investor. You’re a wholesaler. You’re a flipper. You might be doing some cold calling, direct mail, but you’re going, “I need to get leads online now.”

Well, you might not know how to do that, or what you put on the website, what do you say, how do you structure it so it actually performs well for you and you stop losing leads and deals. How can you finally get consistency?

Well, we will show in this series how to do that, from start to finish. How to make your website finally perform for you, grow momentum, and get you more deals. So, let’s dive right in.

My name is Trevor Mauch. I’m the CEO of Carrot, where we help thousands of real estate investors, and agents generate hundreds of thousands of motivated seller leads online every single year.

There are a couple of things I want to go over first because we have a lot of misconceptions about online marketing when it comes to building your website.

Do You Need a Website?

The first one is, do you even need a website to be a real estate investor? Do you need a website as a wholesaler? Do you need a website as a flipper? As a land investor, do you need a website?

I’m going to say right now the answer is no, you don’t need a website to do deals.

Now, we have many clients who do deals before they make it over to Carrot. And you can do deals. You can drive for dollars. You can cold call. You can do all kinds of things and get deals.

The question is…

How many leads and deals are you losing because you don’t have a website or what we call an authority hub, as we’ll teach you in this series?

Imagine you put out the direct mail piece. You send your nice, pretty fancy postcard or the letter out to 5,000 addresses.

They get it in their mailbox, and they pick it up. What do they do next?

Well, the very first thing that a lot of people do in this age of credibility, in this age of, honestly, mistrust, where people are skeptical, they pick it up, and they want to Google you to figure out if you’re legit.

They’re going to Google your phone number. They’re going to your company name. They will Google anything identifiable to find you and see if your service is real.

Same thing with cold calling. Same thing with text message marketing. Same thing with radio and TV advertising. All offline marketing drives online demand.

So if you’re doing offline marketing, you can close deals without it.

But I can guarantee you that you’re losing deals because you don’t have a website or the right structured website to win those deals, win those leads, and grow that credibility.

All offline marketing creates online demand. Your website can actually help you get a higher ROI from all of your offline marketing.

Quick story: Carter Steph, is one of the largest home buyers in America, the largest home buyer in Oklahoma City. And he does a lot of radio and TV advertising. He had a pretty website. It was a custom-developed WordPress website.

He was getting some leads through it, but after he switched over to what we’re going to teach you in this series, he showed that he was losing about $20,000 monthly in lost deals because his website was not structured correctly.

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“Since switching to Carrot… the leads are converting to purchases at a MUCH higher level.”

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So, do you need a website? No, you don’t, but you are losing leads and deals every single month if you don’t have a website or have the right website structure.

I want to ask you this question before we dive into the five real estate website design ideas…

How much is your business losing each year because either you don’t have a website or you have an underperforming one?

As we go through this series, I want it to be interactive. I want you to write down things.

I want you to write down what’s your average profit per deal. In many markets, let’s say it’s $20,000. It might be $10,000 in your market, or let’s say it’s $30,000 in your market. Write down your average profit per deal.

Keep that in mind throughout the entire series as you build the website to operate correctly and perform correctly because you want to prevent yourself from losing any of those deals. If your average profit deal is $20,000, how do you now prevent losing a $20,000 deal this year?

How many of those leads and deals are you okay with losing from an underperforming website?

We’re going to help you win back those deals and put that money in your pocket rather than in your competitor’s pocket.

Real Estate Website Design Ideas

We’re going to dive into those five points right now to ensure that you go from just a website to a high-performing website or no website to winning back more deals with the right website as a real estate investor.

Point #1

The first point is your website has to be structured the right way, or what we call a tech stack.

This is all the geeky technical stuff.

Can you use a Wix website or something built on Fivver to really get real performance? Or do you need to have something that’s built for performance rather than prettiness?

We’ve got an entire video that walks you through performance, not prettiness, to win back more deals and structure your website correctly.

Point #2

The second thing that we need to do is move from no website to the right website or the wrong website to a high-performing website. Honestly, I want to ensure it’s optimized to rank well on Google. One thing that we’ve been talking about for years and years and years is what we call Evergreen marketing.

Evergreen marketing is getting in front of the flow of your most motivated prospects.

I was on a call yesterday with one of the biggest home buyers in Baltimore, CR of Maryland. They were reporting their numbers from this past year, their number one, highest profitable, most profitable marketing metric, and they’re a multiple seven-figure a year business.

Their number one, most profitable marketing method was SEO.

They spent about $20,000 in SEO in that year, and they brought in $700,000 in gross profits with that one channel. By far the highest, most profitable deal.

So that’s why we need to ensure that our websites today are not just online. They don’t just look pretty, but they actually have an amazing chance to rank really, really well on Google.

Go check it out in the series when you’re ready. It walks you through the four main points you need to focus on when setting up your website correctly for SEO.

Now, am I qualified to talk about that? Well, if you guys were to Google, “Sell my house fast,” or “We buy houses,” or “Cash home buyers,” in any city in the country or any motivated house seller phrase, you’re likely going to find somewhere between three and eight Carrot sites controlling page one in Google in almost every city in the country.

The number one lead generation source of the 400,000 plus leads that come into our system every single year with our clients is search engine optimization. So, we know a thing or two about this topic.

Point #3

The third thing that we need to focus on is once someone comes to that website, its structure is credibility. We need to build credibility massively and insanely quickly right now in this market. It’s a cluttered market. It’s a busy market. We need to build credibility.

Check out that video on how to build credibility, start to finish, and win more deals to pre-frame the person who wants to work with you versus your competition.

Point #4

Now, number four. Number four is that once they’re there, we now need to make sure that we’re converting them into a lead.

This is the thing that we really pioneered in this industry. And you’ll see a lot of people in the market have emulated what Carrot pioneered, and we’re going to continue to stay ahead of that game is we change the industry from just getting a website online to making it perform and convert.

We run what’s called split tests each and every month with dozens of websites that test little elements like the size of a button or the placement of something. Or we test something, “Is this going to work better on mobile or not?”

And it goes back to if you lose one lead every single month, and the average number of leads it takes to close a deal in SEO is about 10 to 15, which means you lost 10 to 12 leads that year. And if you lost one deal and it’s a $20,000 deal, you could be losing $20,000 or more every single year at minimum, just because the website isn’t optimized for conversion as well as it could be.

So we’ve got an entire video to show you exactly what you need to do to put on your website to make it convert your visitors into leads at the highest rate possible.

Point #5

Number five. This is one of the most important things that we need to focus on as real estate investors when we’re setting up our website or what we call an authority hub is when you’re doing it, just work with your cousin Eddie, who can set up a website for a couple of hundred bucks, that’s not going to cut it.

Once again, how many leads and deals are we okay with losing every single year from an underperforming website?

We must focus on working with people or a team that has done this before in this specific market.

We’ve worked with agencies that have been really, really good at generating leads for plumbers or attorneys, but then they move into the investor market, and they struggle because it’s a completely different dynamic.

It’s a high-margin service business. Motivated sellers and buyers search for different types of things than other types of prospects do.

So, number five is we need to make sure that we’re focusing on working with people or a tool that is specifically focused on generating motivated seller and/or buyer leads for investors specifically, for you specifically as a wholesaler, a flipper of land, or houses.

Conclusion

All right, guys, let me run through those five real estate website design ideas really quickly again.

1. Number one, we’ve got to make sure we nail the tech stack and the website’s structure. Check out the video on that.
2. Number two, we have to be ranking well in Google today to win the highest, most motivated prospects. And so you show up high when people Google search your name so that you can win more deals from your offline marketing.
3. Number three is we’ve got to build credibility the right way on that website, to stand out from your competitors so you can win more of those leads and do deals.
4. Number four, we’ve got to structure the elements of the website to convert at a high rate, especially on a mobile device. We’ll show you how to do that in that video.
5. And number five, work with someone who specifically does this for you, for investors, as we do here at Carrot.

So those are the five main chunks, the five main things that we need to do to set up a website, to make it perform the right way, and to stop losing leads and deals from an underperforming website.

Now, there are a lot of things you can do and that you should be doing in between those as well. While you’re going through that journey, you’re going to have to pick and choose where you are going to go to get the website set up.

You can use a system like Wix or WordPress or go hire a custom web developer. They all have pros and cons. In some of them, you will make big trade-offs between speed and performance, or you might lose leads, but this will be cheaper for you.

We work with many of the top investors in the entire country, and we work with a lot of newer investors as well. And we’d love to work with you if it’s a fit.

The thing that I’m most passionate about here at Carrot, and it’s actually our stated mission in the business, is to help you build a business of freedom and impact. And we’ve done that with so many of our clients.

We really think that our tool, Carrot as software, our training, our support, and the ecosystem we put you into, just like with thousands of other successful clients of ours, is the right tool to help you get there.

But guys, don’t take our word for it. One of the biggest things I want you to do is go out there, do your research, and find information online.

Take a demo of Carrot today!

Also, we’ve got an amazing set of videos that can walk you through many of the most successful clients and their stories, that probably are pretty darn parallel to yours as well.

So, do your research!

The Biggest Virtual Gathering Of Real Estate’s Most Influential Investors And Agents.

The real estate market is insane right now… Investors are up against a saturated wholesaling industry, iBuyers & tighter regulations. Agents are feeling burnt out from bidding wars and defending commissions.

We’re all looking to get more seller leads, but we want is some of our sanity back.

This year’s sessions & guests were specifically crafted to transform your marketing, recharge your mindset, and dial in your systems & process. No matter where the market heads, we will give you the best shot at standing out & succeeding… and ultimately building a business of true freedom & impact. The question is – will you be there?

Get surrounded by people who can teach you everything you need to know in order to achieve the freedom you want and the financial predictability your business needs.

The only question is… ARE YOU READY?

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Carrot Summit 2022 Is The Free LIVE 2 Day Virtual Event For The World’s Top Performing Real Estate Investors and Agents. Sign Up To Save Your Seat!

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Learn From 30+ of The Best Real Estate Minds in The Nation

Want to learn Pace Morby’s creative finance skills to buy any house and how agents and investors can prepare and adapt to anything in 2022 with BiggerPockets, David Greene?

Or how about how Anthony Beckham and Josh Culler have used tactical video marketing strategies to generate seller leads, build buyer trust, and stand out in their mark

Or the exact negotiation skills John Martinez and Beau Hollis use to close more deals?

Or how to fix your agent seller pipeline and build a brand with Krista Mashore who has been in the top 1 % of realtors nationwide for 20 years. She is also the author of four best-selling books focusing on digital marketing and has been named Yahoo Finance’s number 1 digital marketer to watch in 2021!

Those are just a few of the things you’re going to learn at this year’s Market Leader’s Summit!

You’re going to be learning from the likes of 6-figure investors and agents like Mike Hambright, Tyler Ford, Cris Chico, Krystal & Dedric Polite, and many more.

You’re going to learn the exact strategies they’ve used to grow their businesses and learn the strategies they’re planning to use for 2022.

If you want to grow your real estate business, then you need to attend this summit.

After all, if you could spend two days learning from some of the nation’s top real estate minds for a ridiculously low price (not even close to $1,000), you’d be crazy not to take that offer.

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Free LIVE Online Summit with 30+ Top Real Estate Minds on March 30th-31st. Sign up to Save Your Seat.
Learn More and Save Your Seat

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The best part is, this summit is totally online, so no need to buy plane tickets or fly cross-state. All you need is a comfy couch, a computer, and a willingness to learn. ;-)

Here’s What People Said About Other Summits…

Here are some of the things people said after experiencing last year’s summit.

“I was able to watch most of the Market Leader Summit. It was my first introduction to Carrot and to investing beyond my little world of Ft Lauderdale. Let me say it was an eye opening event. The accumulation of talent, ideas and successful people was unlike anything I have experienced before. And I would say that the flow of the conference went well and Trevor is an incredible host.”

– Jeff Dixon / Ft. Lauderdale, FL

“I just attended your 2-day carrot marketing summit and have been watching all the videos on how to improve SEO, let me tell you that we got 4 deals into contract this week, 2 of which are SEO.”

– Erin Pennington / Marketing Manager / Laurel Buys Houses

See the Full List of Speakers

This Mind-Blowing Agenda Will Change How You Do Business…

Our goal is for you to walk away from this 2-day summit with a new empowering, perspective on how you can grow a sustainable business for yourself and your family.

In fact, our mission here at Carrot (and we’re extremely passionate about this) is to help people like you reclaim time in life for the things that matter most… spending time with family, time on hobbies, time doing what you really love.

And that’s where creating a financially predictable business that makes you money every single month comes in.

At this year’s Market Leader Summit, you’re going to learn…

That’s why we’re bringing you the topics & speakers that matter most to help you:

• Advance your marketing skills to stand out and attract more sellers…
• Learn the industry-defining expert strategies to Safeguard your business for any direction the market heads…
• Experience world-class training led by industry leaders to dial in your systems, strategies, and mindset to build a business of freedom and impact.
• Meet and connect with like-minded industry experts and leaders, in our diverse networking events.
• And tons more!

The best part is, you’re going to learn those things from people who’ve been there, done that — people who’ve been through the trenches and really know what it’s like to create a successful, sustainable business.

So… are you ready to build the business of your entrepreneurial dreams?

Are you ready?

Is your business ready?

In order to make your goals a reality, you need the right mindset. Heading into 2022 I want to help you have your best year yet so that means getting into gear now – it’s time to walk you through how to gain momentum in the New Year and focus on what matters most by making some adjustments for success.

Keep reading this post if you fall into one of these…

• Keep chasing the next goal or achievement but find it never brings lasting joy or fulfillment… and you know there’s got to be more to life
• You’ve already achieved your “someday goals” you set years ago… but still not as happy and fulfilled as you thought you’d be
• OR… you feel like you’re working your butt off but not getting closer to your ultimate goals (or your goals keep shifting) 
• Every year you have the same goals you set, then re-set… and have thought “Maybe I should aim lower” or “Maybe it’s just too hard for me”
• You want a better system for setting and achieving goals that sets you up for success in the new year
• You dip into “Entrepreneurs Funk” but don’t know how to get out
• You’ve been grinding for months (maybe years) and things just don’t seem to be breaking through for you… 
• Start each day feeling overwhelmed at everything you have to do and the little time you have to do it
• You keep hitting up against a wall and can’t crack through to reach your
  Vision for “success” and are getting discouraged…
• You want to find ways to create more happiness and joy in life and business

Before you dive into this post … here is your chance to WATCH the replay “Make 2022 Your Best Year Yet!”

My Process For 2022 Planning to Achieve Laser-Focused Results

My 5 biggest learnings/mindset shifts of 2021

• Gap vs. Gain
• The Work IS The Reward
• Don’t run from the problem, grow into the solution
• Creating Magical Moments / Life Resume (thanks Jesse!)
• Thinking In Longer Time Horizons

3 Key Resources In Our Lives (and how to protect them in 2022)
Planning An Epic 2022

• My NEW for 2022 Personal Planning Template + My 1 Page Business Plan (Watch the replay for in-depth information)
• The G.R.O.W. model to transform your planning

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Part 1 – My 5 biggest learnings and mindset shifts of 2021

1) The Gap vs. The Gain

“When you’re in the gap, despite growing success… happiness and security will never be yours because the GAP mindset eventually stops growth altogether”

The Gap vs. The Gain

Most people, especially highly ambitious people, are unhappy because of how they measure their progress. We all have an “ideal,” a moving target that is always out of reach. When we measure ourselves against that ideal, we’re in “the GAP.” However, when we measure ourselves against our previous selves, we’re in “the GAIN.”

2 things are needed to create a healthy gap… 

1. A clear vision for where you’d love to go
   
2. Clarity on where you are now

The GAP and the GAIN concept was developed by legendary entrepreneur coach Dan Sullivan and is based on his work with tens of thousands of successful entrepreneurs. Dan’s coaching clients periodically took stock of their accomplishments both personally and professionally, they are often shocked at how much they actually achieved. They weren’t able to appreciate their progress because no matter how much they were getting done, they were usually measuring themselves against their ideals or goals.

In his book, “The Gap and The Gain: The High Achievers’ Guide to Happiness, Confidence, and Success“, you learn that measuring your current self vs. your former self has enormous psychological benefits. That’s really the key to this deceptively simple yet multi-layered concept that will have you feeling good, feeling grateful, and feeling like you are making progress even when times are tough. Which will in turn bolster your motivation, confidence, and future success.

If you’re finding that happiness eludes you no matter how much you’ve achieved, then learning this easy mindset shift will set you on a life-changing path to greater fulfillment and success.

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2) The Work IS The Reward

Life is work. But not just life… really living life.

Growth is work. Change is work.

Anything worth having or doing takes work. And it takes lots of it.

Simply existing takes little work. It carries with it a meaningless and miserable feeling.

If you’re not willing to work, then you’re either lost in illusion, you’re lazy, or you just don’t get it.

Joy and fulfillment come from action. Neither exists without it.

Get to work!

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3) Don’t Run From The Problem, Grow Into The Solution

The reason you may not have the business of your dreams today is that you’re not capable of running it right now.

The “Rule of 3 and 10”

“Everything breaks at multiples of 3 and powers of 10”

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4) Create More Magical Moments

“Perfect moments more often make time stretch out and the years become more fruitful. Time slows down, senses arouse, everything in those moments is just right. These moments are what make life sweet. Busyness makes having perfect moments hard. Examples, a shared glance, letters to loved ones, phone calls, walks in the park, fabulous meals, and intimate conversations.”

Let’s show this visually…

This is human life in 90 years:

And, a 90-Year Life in Months:

And, in weeks. How are you going to choose to spend your time?

… Are you using your time wisely?

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5) Think In Longer Time Horizons

How Much Of Your Schedule Reflects 6+ Month Out Strategy/Vision Time?

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Watch the Replay – Planning An Epic Year: Make 2022 Your Best Year Yet!

My 3 Promises To You: 
1) Gain insight into the biggest mindset shifts I made in 2021
2) Get full access to our updated planning templates
3) Craft a CLEAR 2022 strategic plan from start to finish…

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Part 2 – Key Resources + Creating Your Plan

3 Key Resources In Our Lives

The common mistakes we often make

• We seek “new”, can then look to start new things / innovate outside of the primary business that got us where we are
• Continually optimize for $ metrics, but rarely optimize for energy, freedom, or impact… which causes burn out
• We think “I’m a starter, I don’t like running things” (which may be true) and think the best way out of this job we don’t like anymore is by creating a new one (vs. reinventing our existing one)
• We think too short-term to keep the business operating in the day to day, but rarely pull up to think long-term
• We aren’t clear on our vision… so we run out of runway

Starting Your Personal Plan For 2022

Before you begin… grab My Free Annual Personal Planning Template

About every 4-6 months I hit a wall… I’ll often find myself thinking stuff like…

Next, start thinking about this “how do I define success?” Is it a career that exceeds expectations, lots of money, or bigger toys? Or, is it an abundance of family time, getting into shape and health, or relaxing and enjoying life?

There are five essential elements to include in your planning to be a complete success. You can certainly be successful in one or more areas, but strive to have high scores on all six to be a complete success. Try this little test…

Take This Quick Test of the 7 “F’s”. Write Down a Score of 1 – 5 (5 Being You’re Crushing It)

Fitness ____

Family ____

Friends ____

Financial ____

Faith ____

Fun ____

Learning ____

So how do these seven F’s play into becoming a complete success? As we set goals and strive for success in our lives, our goals should fit into one or more of these areas.

Having goals that will better each of these areas of your life. They will enrich your entire life and help you to achieve the success you desire.

The next obstacle you need to hurdle is how you view urgency.

Starting Your Business Goals For 2022

Everything you “focus” on in 2022 takes your mental energy and physical time. 

If you start and stop and spread yourself around… 

Now, Since We Only Have One Go Around… … are you using your time wisely while you have it? 

Before you can plan 2022… you have to have a clear vision for what you’re building and why.

Paint an exciting and clear picture… 3 Year Vision Template

Now let’s set goals for 2022

GR: Setting Key Annual Goals

O: What are the best Options to hit the goals?

W: What Will You Do In 2022? Creating Your Macro Plan

W: List Out Your Quarterly Initiatives

My “Planning Stack”

• Each Year… review your 3+ year vision. Are you on track? Still clear? Still exciting? What’s important for the next year? 
• Each Quarter… review your annual plan and create your plan for the quarter
• Each Month… review your quarterly objectives and goals/scorecards for your monthly plan
• Each Week… review your monthly plan, scorecards, and craft your “top 5 commitments”
• Each Day… review your top 5 weekly commits and craft your focus for the day

In recap… 

• Focus on buying back your time while the energy and health is still there
• Don’t fall into the “if I hit this goal then I’ll [insert desire]” trap… the work IS THE REWARD.
• Think on longer time horizons and get clarity on your vision 3 years out
• Create “gaps” personally and in business but measure yourself on your progress / gain (this creates fulfillment and joy) 
• Create magical moments more often and more intently, they extend the life in the years we live

Watch the Annual Planning REPLAY: Make 2022 Your Best Year Yet!