Category: Carrot News

  • Announcing the NEW online Carrot Community (Now Open to All Members!)

    Announcing the NEW online Carrot Community (Now Open to All Members!)

    I’m excited to announce Carrot Community is officially available to all members.

    The Carrot Community is where you can connect and collaborate with thousands of other Carrot members, share your knowledgeand learn best practices from top Carrot members and the Carrot team.

    Join the Community today!

    Over the years, our Carrot members have been helping each other close more deals, have faster success in their businesses, grow their SEO rankings more effectively, and get off the marketing hamster wheel dragging them down. It’s happened at live events around the country (“Oh I’m a Carrot member too!”), in Facebook groups, CarrotCamps, BiggerPockets, and anywhere else they could connect.

    We even work hard to connect members when they have a need in their local market.

    But heading into 2022, with the impending economic and real estate market shifts… we knew one thing would help investors and agents thrive through these changes vs. just survive.

    Community.

    When you’re connected with other like-minded people, learning together, growing together, doing business together, and sharing your wins and struggles… everyone rises together.

    With almost 8,000 active Carrot members worldwide, we aim to make the Carrot Community the #1 place investors and real estate agents can go to learn and grow their online marketing skills.

    What is the Carrot Community all about?

    The Carrot Community is meant to be a place for anything you need to help your business with Carrot:

    • Build Relationships and Network – You can network with other Carrot members, build relationships, and help each other.
    • Strategy and Coaching – You will have a community of like-minded people eager to learn from each other and share their strategies and experiences. You will also have a place for Carrot resources that will ensure you are aware of the latest strategies and are provided with the latest information and resources.
    • Technical Questions and Answers – You can post and ask questions for other members and use your expertise to answer and help others.
    • Direct access to the latest information – This will be your place for all things Carrot. The Carrot Community will have all the latest information and resource links in one place. 
    • Product Feedback – You will have a chance to provide product feedback directly to the Carrot Product Team; no middle man, no thoughts lost. 
    • Events and Webinars – A single spot to learn about upcoming webinars, coaching calls, events, and announcements.

    Carrot Community is not just another “forum” — it’s an online destination for real people. It provides recognition, support, and connection when our members need it the most.

    Other benefits include the following:

    • Carrot Community can help eliminate the need to spend hours doing a Google search on a topic that has more than likely been addressed in a community thread. Or better yet, you can receive the answer directly from a community member.
    • Carrot Community comes with a support system. This support may come from providing guidance and feedback or from other members. Either way, one can get the help they are looking for.
    • Carrot Community provides a platform where members can exchange information, giving everyone who participates a voice. Participation from our members will help foster and grow your business, and encouraging participation among the community will help your business strengthen its reputation and credibility.

    How to access the Carrot Community

    We’re inviting ALL active Carrot members into the community! There is a well-rounded mix of most of our top-performing Carrot members, newer investors or agents who want an edge, and everything in between.

    Access the Carrot Community here!

    Not a Carrot member yet?

    Join today to unlock all the benefits we offer our members at plans as low as $69/month.

    Why Carrot? It’s all about results, performance, and lead quality.

    Zillow owns retail buyer searches on Google.

    Loopnet owns commercial investment property searches in Google.

    Carrot members own motivated house sellers in Google.

    We focus on performance and results, and our members pull in more motivated house seller leads through Google searches than any other platform in the world. And if you’re looking for cash buyers, land sellers/buyers, mobile home sellers, apartment tenants, or any other type of real estate lead, we have you covered there with our top-performing lead gen websites.

    Unlock benefits such as…

    • Premium Website Designs that less than 5% of Carrot websites use (helps you stand out)
    • Premium Phone Support when you just want to hop on a call vs. live chat
    • The Carrot SEO Suite with the new Keyword Explorer, our SEO Ranking Tracker, and more
    • The Premium Automated Content library with exclusive professionally written articles each month that you can schedule on your websites
    • Unlimited Tracking Links to track what’s working with your paid and social media marketing
    • 10% Discount in our marketplace

    … and more.

    Unlock all of these benefits and more for less than 1 direct mail blast to the same old tired list everyone else is marketing to.

    See you in the community!

    The Carrot Community is where we’ll be putting our best information first, where we’ll share the most cutting-edge strategies and tactics from our testing. And where our top members will be hanging out, answering questions, sharing what’s working, and learning from each other.

    I’m excited to see you in the community!

    Let’s build businesses of freedom and impact together in the Carrot Community.

  • EP 352: $500k Our 1st Year Wholesaling as Husband & Wife w/ Adam & Amanda New

    EP 352: $500k Our 1st Year Wholesaling as Husband & Wife w/ Adam & Amanda New


    About this episode:

    Adam & Amanda have a secret weapon that has allowed them massive success in a short period of time — they’re a power couple. Fortunately for you, there are takeaways in this convo that apply whether you’re in a partnership, building a team, or have considered bringing your spouse into the business.

    Coming from a sales background, the News have a wealth of perspective & communication skills that they bring to the table. I hope you enjoy this episode as much as we did!

    Mentioned in this Episode: 

    Follow Adam & Amanda on TikTok

    Adam & Amanda’s Carrot site

    Grow Your Negotiation Skills with The Negotiation Playbook

  • EP 352: $500k Our 1st Year Wholesaling as Husband & Wife w/ Adam & Amanda New

    EP 352: $500k Our 1st Year Wholesaling as Husband & Wife w/ Adam & Amanda New


    About this episode:

    Adam & Amanda have a secret weapon that has allowed them massive success in a short period of time — they’re a power couple. Fortunately for you, there are takeaways in this convo that apply whether you’re in a partnership, building a team, or have considered bringing your spouse into the business.

    Coming from a sales background, the News have a wealth of perspective & communication skills that they bring to the table. I hope you enjoy this episode as much as we did!

    Mentioned in this Episode: 

    Follow Adam & Amanda on TikTok

    Adam & Amanda’s Carrot site

    Grow Your Negotiation Skills with The Negotiation Playbook

  • Meet Carrot Keyword Explorer – Our Latest Premium Feature!

    Meet Carrot Keyword Explorer – Our Latest Premium Feature!

    What would it be like to spy into your top competitor’s SEO dashboard to see what their best traffic-driving SEO keywords are? Discover your competitor’s best keywords, your site’s most effective keywords in Google, and find new keywords your best prospects are searching for in Google every day.

    Announcing our latest Premium Feature… Carrot Keyword Explorer.

    The Keyword Explorer helps you find high-intent keywords to target as part of your evergreen SEO strategy.

    While Carrot has published many of the most common keywords for real estate professionals in the SEO Bible, the Keyword Explorer enables you to dig deeper to find additional keywords that people are searching for so that you can stand out from your competition online.

    Keyword Explorer

    The Demand for SEO Leads For Motivated House Sellers

    SEO and demand for SEO leads in real estate is only increasing. The retail side of real estate has been focused on social media and YouTube for the past 5 years, and recently, this past 12 months, started talking more about SEO. This will only keep getting hotter because SEO leads are the best leads, cost less over the long term, and people are looking for new ways to get great leads without cold calling.

    In the real estate investing and agent space, there are no other tools or websites that have a robust SEO suite. No one focuses on SEO as much as we do. So we’re doubling down on this feature set not just to display data but to guide our members to the right choices.

    What You Get with the Keyword Explorer

    The new Keyword Explorer puts SEO keyword research at your fingertips! With it, you can…

    • Instantly Find What Your Site Ranks For In Google: The lowest hanging fruit to increasing your rankings and leads is to improve the Google rankings you ALREADY have. The challenge here is most people don’t have a clue what keywords they’re actually ranking for. Instantly see what you’re ranking for, how much traffic potential there is, what % of your traffic is from that keyword, and more.
    • Discover Valuable SEO Keywords: Find the keywords that motivated house sellers and buyers in your target market to search. Find keywords related to ones already turning into great leads for you to expand your reach, find keywords in your niches, and more.
    • Spy On Your Competitors: Ever wonder what keywords your top competitors are going after? Which keywords are bringing them the most traffic to their site? Type in any URL and get instant data on the keywords their site ranks in Google for, the position, the page, how much traffic it’s likely getting, the % of their overall organic traffic that keyword is driving, and more.

    How do you know what keywords you should target on your site? You can certainly target the most common phrases in your industry (e.g. “sell my house fast” or “best real estate agent in “), but those keywords are typically very competitive.

    The Carrot Keyword Explorer helps you find the best high-intent keywords to target. Get into the minds of your prospects by seeing what people are searching for on Google, along with the relative traffic and difficulty of ranking for those keywords.

    You can search by a phrase to find related keywords (similar to Google’s autosuggest but with a lot more data!) or type in a domain name to find out what your competitors are ranking for.

    Since we want this feature to remain unique and distinguishable for high-performing investors and agents, it’s only available as part of our SEO Tools add-on for Carrot members.

    How do I use it?

    To use the Keyword Explorer, type in a keyword or the URL of your top SEO competitor that you know or think that people will be searching for (“find a real estate agent” or “sell my house fast”). The keyword explorer will then list keywords related to the original keyword you input. Simpler is often better when looking for ideas.

    The list of related keywords will also show you the search volume for that keyword, representing the estimated number of times people search for that phrase each month.

    carrot keyword explorer url example
    Keyword Explorer URL Example

    FIRSTHead over to the Keyword Explorer in your account and type in your own URL

    SECOND: Put the keyword or URL of your top SEO competitor into the Keyword Explorer and instantly see their top SEO keywords

    LAST: Grab the SEO keywords you didn’t know you’re ranking for already OR want to go after from your search, and put them in your SEO Ranking Tracker tool

    Upgrade to the SEO Tools Package and Get Carrot Keyword Explorer Today!

    Lock in more value with our SEO Tools package.

    Unlock huge value by joining or upgrading today!

    SEO Keyword Explorer | LIVE New Feature Release | Announcement and Walkthrough
  • EP 350: Mobile Home Redemption Deal  –  $122K Net Profits w/ Ricky Grand

    EP 350: Mobile Home Redemption Deal – $122K Net Profits w/ Ricky Grand


    In this episode of Behind the Deal we’re covering:

    Mobile homes. You either love them or hate them.

    But we’d be willing to bet you might look twice if you see a profit of $122k.

    Ricky Grand of the Grand Bros did just that, and is diving in deep on the whole deal with Trevor Mauch.

    Join us live every other Thursday at Carrot.com/deal!

  • EP 346: 1 SEO Lead & 4 Months of Evicting. The “Estate Sale Hoarder House” w/ Tyler Ford | Behind The Deal

    EP 346: 1 SEO Lead & 4 Months of Evicting. The “Estate Sale Hoarder House” w/ Tyler Ford | Behind The Deal


    About this episode:

    How long are you willing to work a lead before giving up? Tyler jumped through about every hoop in the book for this one — from negotiation to the constable showing up day of eviction to estate sales. Tyler was able to navigate this deal like a true REI pro. Let’s break it down and learn how he netted over $30k, while still holding on to his sanity.

    Watch all episodes of Behind the Deal at Carrot.com/Deal

    Mentioned in this Episode: 

    Get the Video Marketing Playbook: Carrot.com/video

    Tyler’s 2-6-1 Formula: https://carrot.com/blog/buy-1-3-properties-on-a-budget-tyler-ford/

  • EP 342: Follow-Up Mastery #2: Agents, How to Win Over Sellers & Keep Buyers Motivated

    EP 342: Follow-Up Mastery #2: Agents, How to Win Over Sellers & Keep Buyers Motivated


    About this episode:

    Part 2: Agents, are you taking a random approach to follow-up? Does it feel like you’re doing all the right things but still have clients leave to work with another agent?

    30 yr real estate veteran Tyler Ford along with our brilliant and spunky friend Shemeika Fox are sharing exactly what they’re doing to build trust and keep their clients motivated, resulting in a steady stream of transactions.

    Dive in as we transform your follow-up!

    Get the free scripts at Carrot.com/follow


  • Increase Seller Leads by 23.5% with Carrot’s Lead Generation Banner

    Increase Seller Leads by 23.5% with Carrot’s Lead Generation Banner

    23.5% higher conversion rate! No joke.

    At Carrot, we’re constantly testing and looking for ways to supercharge your websites and squeeze out even more leads…

    Our brand new Carrot Lead Generation Banner does just that.

    From a Motivated Seller site that saw a conversion rate jump 23.5% to a Cash Buyer site that had its conversions double to the roughly 300 Carrot members that are generating 25% more leads with this simple element on their sites … the Carrot Lead Generation Banner is changing how visitors engage (and convert!) on Carrot sites. 

    lead generation banner heatmap on mobile
    Carrot Website Heatmap Test on a Mobile Device

    Introducing The Carrot Lead Generation Banner

    Carrot’s Innovation Lab and testing program have a few objectives. One of which is discovering new, out-of-the-box ways to take the traffic you’re already generating and turn that traffic into more leads.

    Several months ago, we set our sights on introducing a new conversion element into the mix. In this case, the approach wasn’t necessarily out-of-the-box. If anything, it was straightforward – but we were blown away by the testing results.

    By adding a simple, persistent (some would call it “sticky”) banner to the top or bottom of a Carrot site, the site’s homepage started converting significantly better. In some cases, the conversion rate doubled!

    “…generating 25% more leads

    And after making a few adjustments to the user interface and experience, early adopters of the Carrot Lead Generation Banner are generating 25% more leads on their sites. 

    Why does such a seemingly simple element supercharge a site’s conversion rate? Let’s dig into the testing results and find out….

    And keep reading to learn how you can set your site up for even more success by enabling the Carrot Lead Generation Banner.

    Into The Lab…

    At Carrot, we love looking at aggregate stats and analytics across our network. And when we dove into this specific test, we had one singular data point in mind – the first form on a page generates over 75% of all leads generated by Carrot sites.

    So we wanted to know … will adding a persistent, “sticky” banner at the top or bottom of a page with a simple “call to action” and single-field form generate more leads above and beyond what that form would typically generate?  

    We launched versions of several site types – one with the Carrot Lead Generation Banner and one without.

    In every case, our question’s answer was a resounding YES.

    The total number of leads increased, the conversion rate increased, and the total number of leads who went on to complete their full lead profiles increased as well!

    Testing Results

    Lead gen banner conversion rate increase

    When we broke down the results of each test, it became clear what was happening. When the Carrot Lead Generation Banner was present, that primary form on the page (which generally accounts for 75% of all leads) continued to generate leads at a high rate.

    It saw little to no decrease in effectiveness.

    The difference, however, was found in the additional leads that were pouring through the Lead Generation Banner! In some cases, the Lead Generation Banner accounted for even more leads than the primary form (especially on mobile!).

    Carrot Examples

    Lead Generation Banner at the top of a website:

    Lead gen banner top bar exap

    Lead Generation Banner at the bottom of a website:

    What makes the Carrot Lead Generation Banner work?

    We know from our previous testing surrounding hero section forms that sites tend to convert better when the primary form is more visible on the screen, there is less “noise” surrounding it, and the “call to action” is more prominent. And that’s exactly what we think is happening with the Carrot Lead Generation Banner.

    Check out this heatmap that shows the intensity with which visitors interacted with the form in the Lead Generation Banner at the top of the screen…

    Carrot lead generation banner heatmap

    How to add the Carrot Lead Generation Banner to your site and supercharge your conversion rate today

    If you’re a Carrot member, the new Lead Generation Banner element is already added to your site, but you need to go turn it on and customize it to fit your goals. 

    We’ve outlined an in-depth tutorial (along with some tips on how to use the banner) in our Help Center.

    Closing

    We have some exciting plans for the Carrot Lead Generation Banner that we are exploring with our Engineering Team to make the element even easier to deploy and even more effective at generating leads. But that doesn’t mean you have to wait!  

    Our testing results – and the results from the early adopters of the banner – are clear: the Carrot Lead Generation Banner is an incredibly effective tool when it comes to grabbing visitors’ attention, presenting them with a simple, direct call to action, and ensuring that they have a clear avenue to convert.

    Build and Grow a High-Performing Website

    Join thousands of Carrot members who are learning the tools and skills they need to improve their websites.

    Think all Carrot websites look the same? You’d be wrong! There are 100’s if not 1000’s of different ways to make your website stand out from your competition.

    Don’t believe us? See for yourself.

  • EP 338: Follow-Up Mastery #1: Investors, Stop Losing Deals to Bad Messaging [Free Scripts]

    EP 338: Follow-Up Mastery #1: Investors, Stop Losing Deals to Bad Messaging [Free Scripts]

    Follow-Up Mastery #1: Investors, Stop Losing Deals to Bad Messaging [Free Scripts]

    New mini-series! If you know your follow up stinks, this episode is for you. Part 1 is all about how to talk to your prospects with an uncomplicated, human approach — one that builds trust and converts prospects into sellers. We’ve brought on two of our experts in follow-up to share how you can shift your mindset around follow up to make it more effortless, whether you want to close 1 deal a month or 10. Listen in!

    Get the free scripts at Carrot.com/follow 👈


    We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!