Adam & Amanda have a secret weapon that has allowed them massive success in a short period of time — they’re a power couple. Fortunately for you, there are takeaways in this convo that apply whether you’re in a partnership, building a team, or have considered bringing your spouse into the business.
Coming from a sales background, the News have a wealth of perspective & communication skills that they bring to the table. I hope you enjoy this episode as much as we did!
Adam & Amanda have a secret weapon that has allowed them massive success in a short period of time — they’re a power couple. Fortunately for you, there are takeaways in this convo that apply whether you’re in a partnership, building a team, or have considered bringing your spouse into the business.
Coming from a sales background, the News have a wealth of perspective & communication skills that they bring to the table. I hope you enjoy this episode as much as we did!
What would it be like to spy into your top competitor’s SEO dashboard to see what their best traffic-driving SEO keywords are? Discover your competitor’s best keywords, your site’s most effective keywords in Google, and find new keywords your best prospects are searching for in Google every day.
The Keyword Explorer helps you find high-intent keywords to target as part of your evergreen SEO strategy.
While Carrot has published many of the most common keywords for real estate professionals in the SEO Bible, the Keyword Explorer enables you to dig deeper to find additional keywords that people are searching for so that you can stand out from your competition online.
The Demand for SEO Leads For Motivated House Sellers
SEO and demand for SEO leads in real estate is only increasing. The retail side of real estate has been focused on social media and YouTube for the past 5 years, and recently, this past 12 months, started talking more about SEO. This will only keep getting hotter because SEO leads are the best leads, cost less over the long term, and people are looking for new ways to get great leads without cold calling.
In the real estate investing and agent space, there are no other tools or websites that have a robust SEO suite. No one focuses on SEO as much as we do. So we’re doubling down on this feature set not just to display data but to guide our members to the right choices.
What You Get with the Keyword Explorer
The new Keyword Explorer puts SEO keyword research at your fingertips! With it, you can…
Instantly Find What Your Site Ranks For In Google: The lowest hanging fruit to increasing your rankings and leads is to improve the Google rankings you ALREADY have. The challenge here is most people don’t have a clue what keywords they’re actually ranking for. Instantly see what you’re ranking for, how much traffic potential there is, what % of your traffic is from that keyword, and more.
Discover Valuable SEO Keywords: Find the keywords that motivated house sellers and buyers in your target market to search. Find keywords related to ones already turning into great leads for you to expand your reach, find keywords in your niches, and more.
Spy On Your Competitors: Ever wonder what keywords your top competitors are going after? Which keywords are bringing them the most traffic to their site? Type in any URL and get instant data on the keywords their site ranks in Google for, the position, the page, how much traffic it’s likely getting, the % of their overall organic traffic that keyword is driving, and more.
How do you know what keywords you should target on your site? You can certainly target the most common phrases in your industry (e.g. “sell my house fast” or “best real estate agent in “), but those keywords are typically very competitive.
The Carrot Keyword Explorer helps you find the best high-intent keywords to target. Get into the minds of your prospects by seeing what people are searching for on Google, along with the relative traffic and difficulty of ranking for those keywords.
You can search by a phrase to find related keywords (similar to Google’s autosuggest but with a lot more data!) or type in a domain name to find out what your competitors are ranking for.
Since we want this feature to remain unique and distinguishable for high-performing investors and agents, it’s only available as part of our SEO Tools add-on for Carrot members.
How do I use it?
To use the Keyword Explorer, type in a keyword or the URL of your top SEO competitor that you know or think that people will be searching for (“find a real estate agent” or “sell my house fast”). The keyword explorer will then list keywords related to the original keyword you input. Simpler is often better when looking for ideas.
The list of related keywords will also show you the search volume for that keyword, representing the estimated number of times people search for that phrase each month.
SECOND: Put the keyword or URL of your top SEO competitor into the Keyword Explorer and instantly see their top SEO keywords
LAST: Grab the SEO keywords you didn’t know you’re ranking for already OR want to go after from your search, and put them in your SEO Ranking Tracker tool
Upgrade to the SEO Tools Package and Get Carrot Keyword Explorer Today!
How long are you willing to work a lead before giving up? Tyler jumped through about every hoop in the book for this one — from negotiation to the constable showing up day of eviction to estate sales. Tyler was able to navigate this deal like a true REI pro. Let’s break it down and learn how he netted over $30k, while still holding on to his sanity.
Part 2: Agents, are you taking a random approach to follow-up? Does it feel like you’re doing all the right things but still have clients leave to work with another agent?
30 yr real estate veteran Tyler Ford along with our brilliant and spunky friend Shemeika Fox are sharing exactly what they’re doing to build trust and keep their clients motivated, resulting in a steady stream of transactions.
From a Motivated Seller site that saw a conversion rate jump 23.5% to a Cash Buyer site that had its conversions double to the roughly 300 Carrot members that are generating 25% more leads with this simple element on their sites … the Carrot Lead Generation Banner is changing how visitors engage (and convert!) on Carrot sites.
Carrot Website Heatmap Test on a Mobile Device
Introducing The Carrot Lead Generation Banner
Carrot’s Innovation Lab and testing program have a few objectives. One of which is discovering new, out-of-the-box ways to take the traffic you’re already generating and turn that traffic into more leads.
Several months ago, we set our sights on introducing a new conversion element into the mix. In this case, the approach wasn’t necessarily out-of-the-box. If anything, it was straightforward – but we were blown away by the testing results.
By adding a simple, persistent (some would call it “sticky”) banner to the top or bottom of a Carrot site, the site’s homepage started converting significantly better. In some cases, the conversion rate doubled!
“…generating 25% more leads“
And after making a few adjustments to the user interface and experience, early adopters of the Carrot Lead Generation Banner are generating 25% more leads on their sites.
Why does such a seemingly simple element supercharge a site’s conversion rate? Let’s dig into the testing results and find out….
And keep reading to learn how you can set your site up for even more success by enabling the Carrot Lead Generation Banner.
Into The Lab…
At Carrot, we love looking at aggregate stats and analytics across our network. And when we dove into this specific test, we had one singular data point in mind – the first form on a page generates over 75% of all leads generated by Carrot sites.
So we wanted to know … will adding a persistent, “sticky” banner at the top or bottom of a page with a simple “call to action” and single-field form generate more leads above and beyond what that form would typically generate?
We launched versions of several site types – one with the Carrot Lead Generation Banner and one without.
In every case, our question’s answer was a resounding YES.
The total number of leads increased, the conversion rate increased, and the total number of leads who went on to complete their full lead profiles increased as well!
Testing Results
When we broke down the results of each test, it became clear what was happening. When the Carrot Lead Generation Banner was present, that primary form on the page (which generally accounts for 75% of all leads) continued to generate leads at a high rate.
It saw little to no decrease in effectiveness.
The difference, however, was found in the additional leads that were pouring through the Lead Generation Banner! In some cases, the Lead Generation Banner accounted for even more leads than the primary form (especially on mobile!).
Carrot Examples
Lead Generation Banner at the top of a website:
Lead Generation Banner at the bottom of a website:
What makes the Carrot Lead Generation Banner work?
We know from our previous testing surrounding hero section forms that sites tend to convert better when the primary form is more visible on the screen, there is less “noise” surrounding it, and the “call to action” is more prominent. And that’s exactly what we think is happening with the Carrot Lead Generation Banner.
Check out this heatmap that shows the intensity with which visitors interacted with the form in the Lead Generation Banner at the top of the screen…
How to add the Carrot Lead Generation Banner to your site and supercharge your conversion rate today
If you’re a Carrot member, the new Lead Generation Banner element is already added to your site, but you need to go turn it on and customize it to fit your goals.
We’ve outlined an in-depth tutorial (along with some tips on how to use the banner) in our Help Center.
Closing
We have some exciting plans for the Carrot Lead Generation Banner that we are exploring with our Engineering Team to make the element even easier to deploy and even more effective at generating leads. But that doesn’t mean you have to wait!
Our testing results – and the results from the early adopters of the banner – are clear: the Carrot Lead Generation Banner is an incredibly effective tool when it comes to grabbing visitors’ attention, presenting them with a simple, direct call to action, and ensuring that they have a clear avenue to convert.
Think all Carrot websites look the same? You’d be wrong! There are 100’s if not 1000’s of different ways to make your website stand out from your competition.
Follow-Up Mastery #1: Investors, Stop Losing Deals to Bad Messaging [Free Scripts]
New mini-series! If you know your follow up stinks, this episode is for you. Part 1 is all about how to talk to your prospects with an uncomplicated, human approach — one that builds trust and converts prospects into sellers. We’ve brought on two of our experts in follow-up to share how you can shift your mindset around follow up to make it more effortless, whether you want to close 1 deal a month or 10. Listen in!
Hidden Deals for Wholesalers | A Guide to Probate Leads w/ Al Nicoletti
Besides being a professional violinist for 15 years, Al is great at solving messy problems to make lots of money. He’s an expert in probate.
In this episode, we find out how & where to generate quality probate leads, how to work the leads faster, and pro tips for working with title companies and attorneys. Join us :)
Al Nicoletti is a Florida Real Estate/Probate Attorney known throughout Florida as the “Prince of Probate” a/k/a “The Probate King.”
As a Probate attorney extraordinaire, Al has carved out a unique niche in probate real estate issues for inherited property and is dominating the Florida market solving simple and complex probate matters that once stalled real estate deals.
Al developed a strategy to structure probates so they are fast, efficient, and can wait to get paid at the title closing.
Al’s law practice is strongly focused on Probate, Quiet Title, Partition, and Trust Administration (the real estate title fixer). He has a no-nonsense approach and is dedicated to positive quality results, done fast, efficiently, and the right way, working with real estate investors, real estate agents/brokers, and other real estate professionals.
In addition to managing his law practice, Al has a live weekly podcast show, is an educational speaker, influencer, and social media content creator, and enjoys traveling the State of Florida speaking at real estate investor association meetings, boot camps, and masterminds to educate audiences on unique real estate niches.
We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!
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