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Don’t get into the “if/then” complex. If I achieve this, when this happens then I will be happy. Be happy today.Trevor Mauch
On this episode of the CarrotCast, I’m going to talk about ambitions, happiness, and some lessons I’ve learned that can help you take a shortcut to happiness.
All the hard work, all the time, and energy that goes into making money and achievement can leave you feeling unhappy and unfulfilled.
This something a lot of high achieving entrepreneurs struggle with. They struggle with being content. And probably struggle with happiness on a daily basis.
Many of us fall into the “if / then” complex and that only becomes a life-draining cycle that is hard to break from.
Here is a simple hack to go STRAIGHT to true happiness.
Enjoy!
And, check out more CarrotCast episodes at carrotcast.com.
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What Are Your Essential Keys to True Happiness? Listen to this Episode of the CarrotCast to Gain Some Insight Into Falling Into the “If/Then” Complex and How to Avoid It.
2:10 – What is the “if/then” complex? What Trevor learned during an event called Awesomeness Fest about 8 years ago. 6:45 – How to change your life and happiness by simply writing letters of gratitude. 11:10 – How real estate professional and CarrotCamper, David Wolf, uses letters of gratitude to connect with people and spread joy.
David Wolf’s Gratitude Card. Increasing Happiness!
14:55 – Where does extra happiness come from? 17:30 – [Action Item] Buy some postcards and write gratitude note for the next 10-days. #dailygratitude. 20:10 – Revisiting the “if/then” trap. How to pull out of that state of mind.
LINKS & PAST CARROTCAST’S FROM THIS EPISODE
Forgot To Have Fun? Lost Touch With Your Passions? This 7 Minutes Can Change It All For You: CarrotCast
My 3 Mindset Tips for 2018 to Help You Motivate, Inspire, and Execute This Year:CarrotCast
Breaking Your Lazy Pattern… How I Use Intentional Chaos to Focus and Achieve at a High-Level w/ Trevor Mauch:CarrotCast
Listen to the CarrotCast Podcast and Subscribe Below!
Have a fire in your belly and do the work that truly means something. Trevor Mauch
We just wrapped up CarrotCamp Spring 2018 and I’m still amped up. It was a few spectacular days and I really want to, again, thank those who took the time to join us!
On this CarrotCast, I want to discuss a breakthrough that three of us at camp had during a lunch about passion and fun.
A lot of entrepreneurs struggle with this because business is the passion and fun. But that can drain your energy, leaving feelings of dissatisfaction.
If you’re struggling to find passion and build a business around what motivates you, you need to take this simple concept and run with it.
Listen in, get that fire in your belly, and hit us up with your comments about passion and building a business that satisfies your mission in life.
This 7 Minutes Can Change You. Find Your Passion And Start Having Fun Again.
:30 – Quick backstory around having a breakthrough around “passion”. :55 – Recapping CarrotCamp Spring 2018 Edition. 2:20 – Having a conversation about passion and fun. Forgot to have fun? 3:25 – Trevor’s struggles with finding passion. 5:15 – How to find passion again and what does it mean? Find that “state-of-being” that makes you light up.
LINKS & PAST CARROTCAST’S FROM THIS EPISODE
My Non-Negotiables In Business and Life: The 5 Things I Decided I’d Never Negotiate When It Came To Building My Next Business… What Are Yours?: CarrotCast
My 3 Mindset Tips for 2018 to Help You Motivate, Inspire, and Execute This Year:CarrotCast
Breaking Down the Barriers to Achieving Your Goals:CarrotCast
Listen to the CarrotCast Podcast and Subscribe Below!
In order to extract yourself from your business, you’ve got to take the time to hire the right people. Brad Chandler
CarrotCamp Spring 2018 was again unlike most events. It was an opportunity for campers to immerse themselves with the knowledge of some of the nations’ largest home buyers. It wasn’t a workshop or seminar, nor was it a retreat.
This was a time to strategize as well as brainstorm with some high, high-level investors.
We also took the time to unwind while hiking to area waterfalls as well as a mountain biking excursion.
Camper then got the opportunity to work one-on-one with our team to get massive things done to uplevel marketing… all the while building relationships with other high-level real estate entrepreneurs that will hopefully last a lifetime.
Thank you Spring 2018 CarrotCampers!
Enjoy!
Check out more CarrotCast episodes at carrotcast.com. Join us for CarrotCamp Fall 2018…
CarrotCamp provides an opportunity for real estate entrepreneurs to build relationships, break down the most important fundamentals to be successful, and reenergize. Listen how CarrotCamp Spring 2018 helped this great bunch of people…
1:45 – Why David Wolf from Florida, chose to attend CarrotCamp and dive into who he is and his biggest takeaways from the week. 3:15 – From Salt Lake City, Dustin Gilbert, discusses what his current scale looks like, his team, and thinking more about building passion into his business. 7:10 – Facebook Marketing Master, Kiley Newbold also talks about passion and finding that business vehicle that feeds that passion. 9:35 – From Miami, Brandy Pollack, just closed his first deal via Carrot and he talks about the “ah-ha” moment during camp. 10:55 – Michael Stansbury and Jamison Hendricks from Memphis reveal the value they achieved during this real estate investing mastermind. 13:10 – Tim Ittenbach needed a chance to get away and reenergize to escape some tunnel vision. CarrotCamp provided that release. Tim is now excited to get back to the Indianapolis area and start implementing all of what he learned during camp. 15:50 – Seth Carlsen, Sacramento, came to camp to build relationships and learn more to craft his skills. Listen to what he took away from the time here. 17:00 – Richmond VA, Forrest McGhee, discusses why he came all the way across the county and how he will be challenging himself both personally and professionally when he returns home. 19:00 – Ben Souchek, from Lincoln NB, why he came and what he walked away with. The interaction with other successful investors, the team, and learning to pull himself out of his business more. 20:15 – One of the largest homebuyers in the nation, Brad Chandler from Express Homebuyers, joined CarrotCamp latest minute. Get his take on how to extract yourself from your business to free up time for passions beyond real estate investing. 21:25 – Ben’s expectations of the caliber of people who would be at camp and if those expectations were met. 22:10 – Why Brad decided to come to camp. 23:00 – Matt Bristow is an up-and-comer from Lodi CA. He talks about his journey into real estate and his invaluable education from camp.
LINKS & PAST CARROTCAST’S FROM THIS EPISODE
CarrotCamp Special Guest Kiley Newbold | Facebook Marketing Tips for Real Estate Investors + Agents: CarrotCast
CarrotCamp Special Guest Seth Buechley | The Secret To True Happiness For Ambitious Entrepreneurs:CarrotCast
[Recap] CarrotCamp Mountain Edition 2017 MARKETING + COMMUNITY + ADVENTURE:CarrotCast
Episode 100! Recapping Some of the Most Invaluable Episodes to Make A Bigger Impact In Your Life And Business: CarrotCast
Listen to the CarrotCast Podcast and Subscribe Below!
Don’t ask “what can I do?” or “how does it get done?” The first question you should say is “who can I find who already knows the how?” Trevor Mauch
I’ve had some unique opportunities to learn from some highly successful entrepreneurs over the past month. One of the common themes that I’ve noticed has been how they choose to interact with family, friends, and colleagues.
Entrepreneurs are naturally guilty to push go-go-go and more-more-more onto others. But those others might be happy with their current situation.
Learn how these leaders talk with people to inspire their entrepreneurial aspirations and motivate rather than push thoughts upon them.
It’s actually changed my mindset and how I’m going to interact with people going forward.
Both powerful and simple. Enjoy!
Listen to the CarrotCast Podcast
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Get Fired Up to Make a Bigger Impact in Your Entrepreneurial Aspirations and Within Your Personal Life a Listen to This Episode of the CarrotCast
1:30 – What I’ve recently learned about a better CEO and building a team from some Top-Level entrepreneurs. 5:45 – The importance of changing your “time and money” mindset to spend more time with the people who the most important in your life. 10:50 – How to build a community changing business culture. 16:50 – The “Power Mindset.” Surrounding yourself with people who can make a bigger impact. 23:20 – Demonstrating the importance of not forcing entrepreneurship on to others using the “two-hand” exercise. 25:45 – It’s not the “what” or “how” you need to ask to grow your business, it’s the “who” Shift from thinking “what do I need to do?” to “who can do it for me?” 29:00 – Finding what drains your energy and find someone who can do it for so you can concentrate on what is important for you. Grab the energy audit and start using it today!
Listen to the CarrotCast Podcast and Subscribe Below!
I want to say I’m grateful… Trevor Mauch
This is our 100th CarrotCast!
In the beginning, I didn’t even want to start a podcast. I thought it would be too difficult and daunting trying to provide consistently valuable content to my audience. I thought it would take more time than it’s worth.
And yet, here we are. 😃
I’m glad I started because I would never have made it to episode 100 if I hadn’t done episode 1 or 3 or 5 or 50. In other words, life is a journey, business is a journey, and podcasts are a journey. Whatever you’ve started or dream of starting, this episode is dedicated to you, as a reminder to start and stick with it until it’s finished.
As they say, “Nothing ever finished that wasn’t started” and “It ain’t done til it’s done.”
So here’s to the start of many things and the continuation of many more. Listen to find out what I’ve learned along my four-year journey at Carrot.
It’s been a wild ride.
And seriously, thanks for listening. You make this CarrotCast podcast worth doing.
Listen to the CarrotCast Podcast
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Get Fired Up to Make a Bigger Impact in Your Life and Your Business. Listen to This Episode of the CarrotCast
3:25 – Why we started the CarrotCast, the 3 F’s of entrepreneurship, and Trevor’s 8 steps-to-success. 7:10 – How Carrot has been able to impact our member’s lives and the lives of our community. 14:50 – How to challenge yourself to create goals and blast through them. 20:30 – Why hiring a coach or finding a mentor can help 10x your life and income. 28:15 – Get Fired Up! How going all in and persevering through bad times have made Carrot member, Tyler Ford, successful. 36:30 – Investing in your own growth. Find out how much Trevor recommends spending on personal growth. 43:00 – How to build a strategy to plant seeds with the people you are most interested in learning from and helping. 45:00 – Be passionate about what you do in life. Go out and crush it!
But you also need to schedule house visits, drive homebuyers to potential houses, meet with house sellers, solidify contracts, and do a whole lot more.
When the heck are you going to find the time to (1) come up with content marketing ideas for real estate agents and (2) create the content?
Well, that’s exactly what we’re talking about today: Real examples from real agents who’re using content marketing to catapult themselves to the head of the pack. Because potential customers aren’t just looking online… they’re making decisions based on what they find.
Content marketing is how you dominate search results, build trust, and attract new clients all before they even meet you.
Why? Because your strategy has to be built on your strengths … and loves:
This post digs into the details with two top-to-bottom examples of exactly how to execute your content marketing master plan and a host of supplemental examples along the way.
So, let me introduce you to our content marketing test case …
Judy Weiniger runs the Weiniger Group, a seven-person real estate agency in central New Jersey. She’s active on various platforms, including social media, Youtube, and her website.
But, Weiniger doesn’t do content marketing just about selling houses; she makes it about what someone buying a house in the area would need and want to know. In other words, the content she provides is not one promotion, listing, or sales pitch after another. It is useful information that helps her audience.
That is the pinnacle of great content.
7 Content Marketing Ideas for Real Estate Agents
1. Real Estate Content Marketing Ideas All Start With The Right Agent Website
Let’s start by looking at her website. To begin, it’s gorgeous. You should click through to see the video background in the hero section; the following screenshots don’t do it justice.
Visitors are greeted with a friendly hello message — “Welcome to our neighborhood!” — followed by two CTAs directing them exactly where to go next.
While this isn’t connected to content marketing, notice that in the top right there’s a prominent “Let’s Talk” button for anyone wanting to connect directly.
As you scroll down, you’ll see the type of content she’s releasing, and it’s just what home buyers want to see.
First, there are the featured listings.
If the prospective homebuyer is there to look at houses, this section lets them do that … immediately.
Homes By Krista (a Carrot customer) takes a similar approach. It opens with a beautiful hero image and simple problem-solving message: “Sell your house faster and for more money” and “Find and buy the perfect home with less hassle.”
To find out more about getting your conversion-optimized Agent website, go here!
In Weiniger’s case, after taking care of the low-hanging-lead-fruit, she turns her full attention to content.
2. Real Estate Agent Blogging Ideas That Are Way More than Just Listings
Rather than just featuring houses and soliciting sellers, Weiniger caters her blog to people who either don’t know if they want to move to central New Jersey yet or are looking to explore the area.
Want proof?
Scroll further down the homepage, and this is what you’ll see.
Weiniger doesn’t just play the part of a real estate agent — a home-finder and home-seller — she plays the part of friendly food citric, supermarket expert, school advisor, and more.
And they deliver. Two of Weiniger’s most popular posts at first appears to have nothing to do with real estate at all: The ULTIMATE Guide to Farmers Markets & Farm Stands in Central New Jersey and 11 Favorite Yoga (& Pilates!) Studios In & Around Warren.
But that “appearance” is exactly the point. Both articles answer the kinds of questions someone relocating or settling in would naturally have. When they take to the internet to find answers … guess who they find:
Weiniger occupies the second organic search result on page one of Google (the only result that beats them is an actual yoga studio and they even outrank Yelp). Plus, the posts are more than just words. They include embedded YouTube videos, direct links to all the mentioned resources, and interactive maps.
At the end of each post is Weiniger herself, her contact information, and a CTA to “Schedule Now”:
Naturally, once a visitor reaches the end of a post, Weiniger has positioned herself as an advisor. She’s helped them. She’s generated trust. And really… that’s the point.
Feel like that sort of design and technological integration is beyond you? It’s not because all those slick elements aren’t necessary.
Cranford & Westfield New Jersey Real Estate’s blog follows a similar topic pattern, without all the visual bells and whistles. And yet, this post — Grilled Cheese Shoppe Opening Celebration TODAY in Westfield, NJ — has generated nearly 2k shares on social media and ranks on the first page of Google:
The point is: that every real estate agent can do this with their blog content. After all, real estate agents know the area they live in better than almost anyone else. Why not utilize this knowledge of your town like Weiniger has?
3. Real Estate Video Marketing Ideas Where You Aren’t The Star
If you didn’t notice on their homepage, Weiniger also has a box linked to her YouTube page. One of the reasons you might have missed it is because it’s not titled, “Real Estate Videos.” Instead, it’s enticing: “Explore NJ Community Videos.”
On her YouTube channel, Judy educates viewers about everything from New Jersey’s local pharmacy to great pizza, pasta, and seafood in the area.
She does this with short video clips introducing each industry.
Sight is our most engaging sense, and using video to leverage that fact is a great way to engage potential clients. 51% of marketers name video as the type of content with the best return on investment.
But rest assured, these don’t need to be cinematic masterpieces. All these videos have in common: they’re about serving their audience… not serving the agent.
And as a Carrot member, you can even turn your video content in long-form blog content with the click of a button using what we call VideoPost.
But what should you talk about in these videos? What kind of advice should you offer? Here are a few ideas…
Advice For First-Time Homebuyers — Show new homebuyers how to secure a low-interest loan, how to negotiate with sellers, what to look for when seeing a home for the first time, and tons more.
Advice For People Trying to Sell Their Home — Show home sellers how they can get top-dollar for their house, how they can stage their property on a budget, or what kind of renovations they should make before selling.
Testimonial Video For Your Business — Do you have a client who is exceptionally happy with your services? Ask them if you can record a short video of them giving you a recommendation. That will make for some great social media street-cred.
Community Videos — As a real estate agent, you know your community better than most people. Record a video showing potential buyers all of the great things about your city, where to eat, what to do, and the best places to live.
4. Real Estate Lead-generation Guides Worth Signing Up For
Also, on her homepage, Weiniger links to a piece of content that is real estate lead generation gold: a guide. In her case, it’s the “40 Top Tips For Selling Your Home!”
Because this guide goes above and beyond the typical blog post, it’s “gated,” meaning you have to signup for access:
This is precisely what you should do with your free guides — make it so people have to give you their contact information to receive the resource. That way, you’re simultaneously providing free value to your audience and generating leads for your business.
Bend’s Station takes the same approach, though they dedicate considerable online real estate to their guide on their homepage:
Inside is a beautiful and picturesque overview of the entire Bend area. And it ends with two opportunities to go deeper with Bend Station: (1) an email signup box and (2) a full form to “Get in Touch”:
Both guides major on the needs and wants of either prospective sellers or prospective buyers. They’re helpful and provide genuinely valuable content you can replicate for your local area (seeing a trend yet?).
5. Real Estate Agent Infographics Should Make Sense Of The Numbers
Speaking of beautiful and picturesque, also on Weiniger’s blog, you’ll find a series of Warren NJ Market Reports. Each one contains easy-to-understand (and easy-to-create) graphics summarizing the previous month’s real-estate financials:
Each time they culminate is a powerful, one-two content punch: (1) access to a digital copy of the report and (2) a CTA to “Chat with Judy!”
Keeping Current Matters follows a similar path with their simple, but wildly popular infographic that has been shared nearly 10k times:
Likewise, 1850 Realty supplies local market trends in a visual form both on their blog and across their social media:
Raleigh Reality takes a good versus bad approach with their companion infographics:
6. Genuinely “Social” Content Marketing On Your Real Estate Social Media
Not surprisingly, Weiniger’s real estate content is all over social media. So we’ll take each one in turn.
Twitter
To start, she uses her Twitter account to do much the same thing she does with her blog and Youtube videos, but with less defined reason.
Her reason for creating the content I’m going to show you seem to be because she realizes that creating helpful content for everyone in central New Jersey is a great way to build rapport.
Plus, the more rapport you build, the more clients you’ll receive through word-of-mouth advertising; which no one needs to tell you is the most powerful form of advertising.
This Twitter post that leads to her blog is particularly engaging.
You might think that when you click on the link, it’s going to be featured houses for sale that she’s trying to trick you into purchasing with some well-placed click bait, but that’s not the case.
Click through, and you’ll see a very legitimate list of weekend activities for the everyday New Jersey family.
Or…
She also uses Twitter to direct traffic to her blog cleverly:
“I wanted to always lead with value and lead with trust. A better way for me to do that was providing content that really mattered. Valuable content that people couldn’t find elsewhere. As a local expert in my community, I was the perfect person to be able to create it and then distribute it.”
These agents prove that not all your content must be a sales pitch. Content that is not a sales pitch is attractive to everyone… including those you want to sell to.
Facebook
Weiniger’s Facebook account reveals how every realtor should use social media. One obvious application is posting pictures of houses that are for sale.
Because while you don’t want to be overbearing, you also don’t want to avoid talking about houses totally. People know you’re a realtor and they want to see what you have to offer. Pictures are a great way to do that.
Heck, even people who aren’t looking for a house might reconsider if they see some incredible pictures of an affordable home.
She also uses a Facebook page rather than a personal account which conveniently allows clients to review her.
Weiniger also posts fun, personable, and interesting videos of local restaurants. This video content benefits the local diner, people moving to the area looking for somewhere to eat, and — ultimately — your business.
You can even take inspiration from a real estate agent, Jim Walberg, and post quick tips for people living in the area. Because, if we’re being honest, real estate is nothing without a healthy dose of city and state pride.
Saddle up for a deeper look at Facebook Ads for Real Estate
Instagram is great for real estate agent content marketing because it’s a highly visual platform and, well… real estate is a highly visual product (house buyers love to look at pictures of houses).
Here’s a great example of a real estate agent’s post on Instagram…
Like this post, be sure to include your phone number and email address in every post so people can get ahold of you if they’re interested. Also, don’t forget to include relevant hashtags since that’s one of the best ways to get found out on Instagram (#housesforsale, for example).
I’d recommend using at least 10 hashtags on everything you post.
TikTok
TikTok is a new social media platform where users can view and share short video clips of just about anything — funny, serious, motivational… whatever!
And the platform is growing like a weed. It already has 500 million users, 41% of whom are aged between 16 and 24. Still, quite a few home-buying millennials and even some older folk visit the platform regularly.
You might be even more surprised to find out that many local businesses are finding great attention-grabbing, lead-gen success on Tik Tok — doctor’s offices, dentists, and even real estate agents are using the platform to spread brand awareness in their local area.
Here’s a great step-by-step video from a real estate agent talking about how you can use Tik Tok to generate leads for your real estate business.
7. Podcasting For Brand Awareness & Leads
Maybe you’ve never thought about creating a podcast before.
It’s probably not the first thing that came to mind when you considered creating a content marketing strategy for your real estate business.
But why not? There are plenty of buyers, sellers, and other agents who’d like to learn from an expert like yourself — why not be the one to teach them? Especially since doing so could result in tons of referrals and leads.
After all, when your committed podcast listeners here about someone who needs help buying or selling a home, who will they recommend?
That’s right, YOU!
And the best part is that creating a real estate podcast is as easy as pie in today’s world. You just need a decent mic (audio is one of the most important elements of any podcast) and some great content ideas.
Then, you can start recording your podcasts for free over at Buzzsprout — after some time, you’ll have to pay for hosting, but you can get started for no cost.
And for coming up with great content ideas for your first few episodes, consider…
Doing a few history lessons about the town where you operate. This can work to create interest in your local market and establish you as the go-to expert.
Tips and tricks for selling or buying a home. You know way more than most people about how to sell a home for top dollar or how to buy a home at a discount. Why not share what you’ve learned and by so doing, increase people’s perception of your expertise.
Real estate education. If you’ve ever thought about coaching other real estate investors or agents on how to build their own successful businesses, a podcast is a perfect place to do just that. Share what you’ve learned and, eventually, you might even get paid to consult up-and-coming agents or investors.
Weekly updates. People read the newspaper and look on social media to find out what’s going on in their local community… how about they listen to your podcast instead? Every week, you could give updates about scheduled events, political developments, and other items of local interest.
One thing’s for sure — your podcast won’t start itself! So grab a mic and get recording. You might be surprised at how much you enjoy doing it.
Content Marketing for Real Estate Agents: What You Can (And Should) Use
Content isn’t truly content unless it gives. At its heart, content is a mode of creation that offers something to someone else before expecting anything in return. It really comes down to one question: Does it add value?
Have fun. Look for inspiration anywhere and everywhere, even in industries that aren’t about real estate — like technology, B2B, SaaS (software as service), and ecommerce content marketing. Sometimes, that’s where you’ll the best and untapped ideas.
Write about a local pizza shop that is making a killing. Do a video interview with your community college about its success. Create an infographic discussing how safe the local public schools are.
Whether it’s a guide for PPC or a list of popular local restaurants, your content strategy needs to revolve around the homebuyer and home seller, not around your monetary gain.
Realtor’s who’ve found the balance between when to make a sales pitch and when to produce purely helpful content are the most successful realtors.
In other words, your real estate content marketing strategy shouldn’t focus on selling yourself, but on buyers and sellers themselves, the people behind the money.
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One thing that a lot of people miss with their websites on their cell phones is the conversion elements aren’t where they need to be on the cell phone. The buttons and the forms aren’t the size that they should be or the placement based on people using thumbs to type things in and those are things that we really dial in and make sure the mobile experience, what are those things we need to serve up to someone when they’re in the moment of looking to buy or sell. Trevor Mauch
If you guys go back to the episode that I recorded that is called Planting Seeds, that’s something that I’m always doing.
That’s one of the biggest things I can attribute any success I’ve had is to planting seeds with people. You know I see a lot of opportunities, a lot of potential in someone or working with someone and even if I think it’s completely out of reach for that person to work with me or for them to change what they’re doing, or I just have no clue how we’re going to work together but I know that there’s a quality person that wants to. I plant seeds in a very specific way.
It’s turned into business partnerships, it’s turned into amazing things. Now we’re nearing episode 100 and I’m crazy about that milestone. Of hitting 100 podcasts because when we launched the CarrotCast, I didn’t know what it was going to be. I didn’t know if it was going to be, you know, 20 episodes, 25 episodes or if we were going to stop at 50, 100, 1000, I don’t know. And I still don’t know when and where this podcast is going to go specifically.
But what I do know is we’re going to continue to deliver things that inspire you. Continue to do, deliver things to help you be a better entrepreneur. To help you get more freedom, flexibility, grow your finances so you can have more impact in this world. And, today’s podcast episode is a recording actually from one of our clients, but also an amazing investor and agent Connor Steinbrook from his podcast.
I’ve been on Connor’s podcast a couple times and the first time it was on the investing side of things and this time it was on the agent side of things. He’s growing a really, really, really fast agency right now with EXP Reality and it’s just amazing what he’s doing in his business, it’s amazing that so many of our other clients are doing on the agent side in addition to the investment side.
So he interviews me about how agents can leverage Carrot, and how agents can leverage content on the web to grow their businesses better. So hopefully you pick up a couple tips here if you are an agent and you have your license.
We have some really cool case studies coming up with other clients that are crushing on the investor side of things as well as crushing on the agent side of things. So keep an eye out for those as. Have an amazing time listening to this episode if you are an agent!
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Listen to this episode of the CarrotCast with Investor Army’s Connor Steinbrook to Learn About Carrot’s Optimized Websites for Real Estate Agents
1:30 – Brief history of AgentCarrot, optimized websites for Real Estate Agents. 3:20 – How AgentCarrot is different from InvestorCarrot websites. 8:35 – The mindset of how people look at pricing and what the current pricing structure looks like for AgentCarrot. 13:00 – Why building credibility and having a real estate agent website can help control the psychology of a motivated seller. 14:30 – What Carrot’s mobile (phone) search data is currently showing for lead generation. 16:55 – What integrations are currently available for agents using AgentCarrot. 20:45 – Baking in Carrot’s conversion framework into AgentCarrot websites and the different site styles available. 23:30 – Some interesting things that happened with AgentCarrot Beta clients for SEO. 28:30 – Three changes that Carrot has notices within how Google is ranking websites. 34:30 – How to drill down your targeting into certain area locations, such as neighborhoods, using the Carrot system. 38:00 – What tools you can use besides Google Keyword Planner to find content and cut through the clutter. 43:00 – 3 of the biggest mistakes Investors and Agents make with their online marketing. 48:45 – How Carrot is build to help real estate professionals succeed.
Over the past 4 years, we’ve grown Carrot from a fledgling “real estate investor website” software into the most effective tool for generating leads online for real estate investors. Bringing in more online leads than any other platform, climbing well into the millions of leads across thousands of active Carrot clients all across the U.S., Canada, the UK, and even some successful clients as far off as South Africa.
While our main clients are house flippers/wholesalers, land investors, and other investors looking for motivated sellers, cash buyers, and tenant leads… we’ve found the clients who consistently get an edge in this competitive market are the ones who are also real estate agents.
Why? Well for a few reasons.
Listing on the market is a viable solution for more sellers in up markets. Agent/Investors can turn more leads into income vs. discarding great leads that don’t perfectly fit just that one box.
Giving house sellers multiple options (list with us or sell to us) helps improve the close ratio and build trust with sellers.
Agents have access to data and tools that non-agents don’t.
In competitive markets that are cluttered with competition, you’ve got to do everything you can to avoid being caught up in the clutter of options.
Does Your Real Estate Agent Website Leave You Lost In The Clutter?
When you look at most real estate agents websites most of them tend to do the same things.
They have…
A pretty picture of you somewhere on the site
Local MLS listings
Fancy calculators and tools
… and a bunch of generic content for buyers and sellers not unique to your expertise as an agent
When buyers and sellers are looking at their options, if every agent they look at all has only the usual things on their websites (those things above) it’s the agents that build trust, authority, and credibility with content that win out in a competitive market.
Are you standing out with your website and content online or just becoming part of the clutter?
One lost listing per year from an underperforming website can cost you what? $3,000? $5,000? $20,000?
How AgentCarrot Can Help You Stand Out From The Clutter
Introducing Carrot real estate agent websites.
For years the way Carrot clients began to dominate their markets online started with a highly optimized website (for SEO and lead conversion) then amplified with our content marketing tools and training. We’ve been in the beta phase with Carrot for the past year and now we’re rolling it out of beta with a crazy exciting vision on how we’ll continue to improve how real estate agents and investors grow your business leveraging the web.
Now we’re bringing that same technology and strategy to real estate agents to dominate the online conversation in your own market. To leverage your own unique expertise to stand out from the clutter so you’re the best viable option for your ideal client in your market.
How does AgentCarrot help you do that? Let’s dive in and check out some of the ways AgentCarrot will help you save time and stand out from other agents in your market who are all doing the “same ol’ things”.
Beautiful High Converting Website Designs + Optional IDX
Nearly 60% of the 10s of thousands of leads our clients pull in each month are on mobile devices. So we’ve taken a mobile-first design approach… ensuring that your website not only looks beautiful and converts well on the desktop… but especially on mobile devices.
Beautiful Featured Property Listings
With AgentCarrot you can create Featured Property Listings to really showcase your best listings with any content you want to add. You’re never limited to what the MLS shows on a property when you create a Featured Property inside of AgentCarrot.
List MLS Properties With Our Optional IDX Add-On
Want to show local MLS listings on your site so buyers and sellers can discover what’s on the market? Excellent! Simply add-on IDX inside of your Carrot account starting at just $50/mo for most agents. All MLS listing content is housed on your website URL not on 3rd party URLs, which helps with SEO for those properties in Google.
Build Confidence In Your House Sellers
House sellers want just 3 things.
To sell for the highest possible price
With as little hassle as quickly as possible
To trust the agent they’re working with can represent them better than anyone else
The content you have on your website is key to building that expertise and trust. A robust “About” page, educational content (videos are best!), and a simple way for a seller to engage with you is critical. Just dive in and customize your content easily then leverage our content tools (below) to really stand out.
Stand Out With Content With VideoPost & Our Content Marketing System
The #1 way to stand out in a competitive market when almost every agent offers a similar core service (we can list or sell a house, here are our fees, etc.) is with content that builds your expertise and introduces your personality and core values to your clients.
If you’re struggling to win listings or buyers outside of your direct network of friends, family, and referrals it’s likely because you’re not standing out from other agents.
When your buyers and sellers are researching online you have a HUGE opportunity to get in front of them and build your expertise with content on your website optimized to rank well in Google.
Next time you’re out at a property or driving around with a client, pull out your cell phone and record a 3 to 5-minute video. Upload that to YouTube then simply paste the video URL into VideoPost in your AgentCarrot account. Then VideoPost will turn it into a written piece of content for your website.
Automate Weekly Content With Our Content Marketing System
Google LOVES robust written content and your buyers and sellers are searching online every day looking for answers to their questions before they make those big housing decisions. But writing content can take time and sometimes it’s hard to come up with ideas on what to write about.
The AgentCarrot Content Marketing System was the first automated blogging feature to launch in the real estate market in early 2014 and we’ve built that out for agents as well.
Simply select from our professionally written content each month, schedule it, and publish it. Now when buyers and sellers visit your website there will always be content written to educate and convert site visitors into leads.
Manage Your Leads
Carrot has always focused on being the best in the world at helping real estate professionals attract and convert more visitors into leads. But this past year we’ve started adding resources to help our clients better manage their leads inside of Carrot. Our simple Lead Manager will help you keep track of your leads and where they are in the process.
You can add notes, bring in your team members to collaborate, and see important property info such as where it is on Google Maps and Streetview plus the latest sale information from Zillow for quick reference.
Or integrate with dozens of systems through Zapier so AgentCarrot can help you capture more leads and you can use your current systems to manage those leads if you wish.
We have major updates we’re already working on for 2018 to make the Lead Manager more and more robust.
Track Your Progress
As you drive traffic to your website you can leverage our built-in stats or if you want to, can integrate with Google Analytics.
Then see where every lead came from with our LeadSource tracking. To take it even further and drill down on what’s working with your paid marketing with our Campaign Tracking Links tool.
Leverage Our Expertise
As you dive in and leverage our tools to build a beautiful real estate agent website and stand out with content, you can turn to our training and team to guide you through to success. From our weekly LIVE Coaching Calls every Tuesday (included in all AgentCarrot memberships) to our online training programs, and our amazing support team you’ll never be left hanging.
Our weekly Coaching Calls can help you stay on course and always have a plan that you or your team can execute.
What’s Next For Carrot Real Estate Agent Websites
While real estate agent websites is a new product here at Carrot, we’re not new to helping high-achieving real estate professionals cut through the online clutter and generate more leads online. Millions of seller, buyer, and tenant leads have passed through our system and we only plan for that to get even better for our InvestorCarrot and AgentCarrot clients.
But we’re excited as heck about our vision for Carrot over the coming 12-24 months.
We’re going to…
Further build out the functionality of our lead manager and follow-up systems
Innovate more content marketing tools to help you stand out from the crowd
Build out training specific for real estate agents that put you at the cutting edge of online marketing
Test and hone our designs and Lead Conversion Process for our websites
Test and innovate how you and your clients use Carrot mobile devices
… to help you save time and cut through that clutter in your market as a real estate agent.
Here at Carrot, we feel every high-achieving real estate agent should be an investor and every high-achieving investor should also be an agent (or align with one). So we’ll continue our focus on helping you earn an amazing living in real estate with less time and create a business of purpose along the way.
Last but not least, we want your feedback.
We understand we have a long way to go and are nowhere near our ultimate vision for AgentCarrot. If you see anything we can improve or a wishlist, or simply want to give us feedback… please don’t hesitate to send it our way.
Listen to the CarrotCast Podcast and Subscribe Below!
Nobody’s going to buy from you because you have a quota to meet. They’re not going to buy from you because you need money. And, they’re not going to buy from you because you’re a really nice person… They’re going to buy from you only because they believe they will be better off by doing so than not doing so and that’s the only reason why anyone should do business with you. Bob Burg
If you go back to CarrotCast Episode 66, it was called My Struggles and Eight Success Lessons Learned, I talk about a book that I read that really changed my life during the early years, it’s called The Go-Giver. And The Go-Giver was a parable. It’s a book that really got my mind wrapped around how to actually go out there and live life the opposite way that most people do.
And if you guys have not got the book The Go-Giver, go get it. Go to Amazon, and go get it. Or, you can wait for this call and actually listen to the author of The Go-Giver, Bob Burg. I had such an amazing chance to interview him, one of my favorite books of all time, it’s one of the simplest books ever but I’ve given away hundreds of copies of this book over the years to people because it’s such a simple concept but it’s so life-changing when you actually adopt it in your day-to-day.
We’ve adopted it fully here at Carrot as a business. We’ve always lead with giving, we’ve always lead with value. We’ve always really lead with, how do we make sure our clients and our market and your audience are the ones winning?
And when that happens, we’ll build trust, we’ll build so much value that will, in the end, win, also. So I’m really excited for you guys to listen to this episode of the CarrotCast with Go-Giver author Bob Burg.
He’s going to be talking about their latest book, which is the Go-Giver Influencer. It’s another parable, but talks about how in this cluttered market, how in this cluttered world, with all of these messages, with all of these opinions, with all of these people who disagree on this and disagree on that, how can you be an influencer in a good way?
He also gives away so many other amazing tips in this call.
Also, I’m going to be giving you a chance to win one of 10 free copies of this book. Listen to this episode to learn how you can do it. But basically, spoiler alert, be one of the first ten when this podcast episode publishes in iTunes to go to the CarrotCast on iTunes and give a rating and review about this episode.
We’re going to look at the date that it is and give a rating and review about this episode, or about the CarrotCast. Be honest. If it’s a one, let us know. If it’s a five, let us know.
And then when we do, send an email to me at trevoroncarrot.com, and my assistant Jen will see, you’ve got to take a screenshot of your review, the day that you put it on there. It’s got to be after I publish this. The first 10 we’re going to mail out Bob Burg’s latest book, The Go-Giver Influencer.
Without further ado, welcome on, Bob Burg.
Listen to the CarrotCast Podcast
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Listen to this episode of the CarrotCast with Bob Burg from the Go-Giver and start to lead with giving and value. Build your business and live a life of positive influence. Enjoy!
1:50 – Why Bob thinks The Go-Giver has been so successful and why he thinks it’s not “Magic.” It’s actually building trust and adding value to people. 4:50 – What was it in Bob’s and John’s lives that spurred The Go-Giver. 9:25 – Learn about The 5th Law of Receptivity: Provide exceptional value and money will be the result. 10:15 – What is the latest addition to The Go-Giver books, Go-Giver Influencer, all about. 13:45 – What it takes to be an influential business. 17:00 – What are some things that entrepreneurs can do to be better influencers. 22:20 – Why President, Bill Clinton, is a great example of an influencer. What we can all do to make ourselves better people.
Have you implemented The Go-Giver or something similar into your life? We want to hear your stories. Drop them in the comments section or hit us up on Facebook.
![🔴 How to use TikTok for Real Estate Agents [ Step by Step TUTORIAL + Marketing Strategy ]](https://i.ytimg.com/vi/ggNl1mx8LS4/maxresdefault.jpg)
Also, I’m going to be giving you a chance to win one of 10 free copies of this book. Listen to this episode to learn how you can do it. But basically, spoiler alert, be one of the first ten when this podcast episode publishes in iTunes to go to the