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Are There Less Real Estate Investor Leads In Holiday Months Than Summer Months? (Stats Inside…)

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We’ve been getting some awesome questions from the Carrot community lately so we’re going to be answering some of them here on the blog in detailed posts to help you get an edge on your competition with your real estate investing website. The other day, one of our members from Indianapolis (one of the top turn-key rental property sellers in Indianapolis) asked… “Hey Jake, good morning, in general, are there less real estate investor leads in holiday months then in the summer months?”Francisco  (NOTE: This customer is in our Content Pro plan and saw their first leads in their market within the first 2 weeks after launching their sites and implementing a few critical steps.) We’ve monitored this trend over the years while also monitoring search levels on many of the top motivated sellers, cash buyers, private lenders, and tenant search phrases out there. Now… each type of searcher came up with slightly different seasonal search patterns…. so in this post, we’ll run through some of what we found so you can better prepare for fewer November and December lead volumes when leveraging SEO and traditional Google PPC specifically for motivated property seller leads and cash buyers. So… Are There Less Real Estate Investor Leads In Holiday Months Than Summer Months? When Are Motivated Property Sellers Searching Google? We pulled a chart of 25 of the top motivated seller SEO search phrases and found some really interesting stuff. First, let us look at the highest searched highly motivated real estate seller search phrase, “we buy houses”. Average Monthly Searches Of The Motivated Seller Search Phrase “we buy houses” That’s really interesting… but that doesn’t tell the whole story. So we took the average of the top 25 motivated seller keyword phrases to see overall… is there a seasonality for motivated sellers hopping online and searching for someone to buy their house. The graph below shows the average of the top 25 search phrases in the United States for highly motivated sellers on Google across the past 24 months. Average Monthly Searches Of The Top 25 Motivated Real Estate Seller Search Phrases We see a similar ramp up in the warm months… and the number of motivated sellers searching Google with the common highly motivated search phrases dips in the winter months. On average… the summer months are getting nearly 30% more searches from motivated sellers than November and December. Now, we did cross-check this to make sure it wasn’t a “cold winter climate” vs. “mild winter climate” thing… and overall we still saw very very similar trends. So, for now, we’ve ruled out the climate being the major contributing factor to the seasonality of the motivated seller searches. Why Do Fewer Motivated Property Sellers Search Google In November And December? There are lots of reasons that could be causing this… but here are a few of my guesses… Fewer people want to move in the winter… especially during the holidays It’s COLD! (in lots of places) so they want to hang out It’s the holidays and people don’t have the time to deal with something else or don’t want to disrupt the holidays Generally, there are fewer properties on the market in general so many house sellers feel that “selling in the spring” is what you’re supposed to do to sell a house fast (even though some data shows houses that sell in the winter sell for higher prices and sell quicker) When Are Cash Buyers Of Real Estate Searching Google? Overall a cash buyer is in a different mindset than a highly motivated seller. Usually, a person who’s looking to buy investment property … Continued

Carrot Leads Convert 7x Better & Are 2.5x More Profitable Than Non-Carrot Leads

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We recently surveyed our Carrot members about their lead-to-deal conversion rate — that is, what percentage of leads become deals. We also asked them about the source of these leads (Carrot leads or Non-Carrot) to determine which efforts provide the most high-quality leads and thus the most deals. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo The results were exciting. They indicated that Carrot leads convert 7 times better and are 2.5 times more profitable than non-Carrot leads. This is something we’ve known anecdotally for a long time — from all of the reviews we’ve received from our members. For example… “Carrot literally changed my life. Trevor and his crew are the best people on the planet. Get plugged into their system and culture, and you will start generating leads!” – Brian Rockwell “I have generated just over 200 leads in a little over 4 months using my Carrot site. I couldn’t be more thankful for the services they have provided. Thank you Carrot!” – Hank Tobler “Closed 3 deals exclusively from SEO leads / Carrot conversions. No PPC. No attribution to any Facebook ads. Just Google search results and credibility.” – Daniel DiGiacomo … but still, it’s refreshing to see the actual data. Let’s take a look! Not a Carrot member? Take a free demo… The same is true for Carrot’s mobile performance (which is now a huge part of internet traffic). This graphic represents the recent updates that Carrot developers have made to our member sites to get ahead of the latest Google Core Web Vitals update. Learn more about what this graphic means and the changes that we made here. But that’s only one of the many reasons that Carrot sites sit at the top of the rankings. The secret to quality lead mastery Our members also create Evergreen content for their blogs every single month, content that’s optimized to rank in Google. We also give our members the ability to: This is the difference between hamster wheel marketing… “If you’re creating a piece of content and you just put it up on Facebook or Instagram, it’s going to be there for 24 to 48, maybe 72 hours before it gets pushed down, forcing you to get back on the hamster wheel and post again, and post again and post again, because the life span of that content is so short. The lifespan of that content is so short that you have to be on the hamster wheel continually. If you get off of the hamster wheel, if you stop doing those postings, if you stop doing direct mail, if you stop cold calling or doing RBMs, then your leads will eventually dwindle to a stop, and you’ve got to restart and get back on the hamster wheel.” … and Evergreen Marketing… “Get into a routine of creating content. Another piece of content this week, another piece of content next week, a blog post next week, a video post, a video post, a location page, and eventually, you’re going to have a brick wall that does all of the work for you. Remember, it’s going to be slow going in the first three, four, five, six months potentially. But as long as you’re consistently stacking bricks of quality content that answers real questions from your market, you’re entertaining in your own way; you’re going to start to pick up that momentum.” At Carrot, we focus on evergreen marketing — consistent action that produces long-term results.  Now, why all of this information about Google rankings, page speed, and … Continued

30 Real Estate Agent Marketing Ideas to Win More Deals in 2025

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You’ll agree that sifting through endless real estate agent marketing ideas is challenging. It’s tough to determine which tactics will generate the highest volume of quality leads while keeping your sanity. When people think of buying or selling a home, you want them to think of your name. You want them to give you a call. And you want them to work with YOU. Of course, that’s easier said than done. Many other real estate agents in the area are fighting for the same attention. Fortunately, you don’t have to win all the attention to dominate your market – just most of it. And the best part is… You don’t even have to leave your computer to get started. 30 Real Estate Agent Marketing Ideas to Win More Deals I will show 30 real estate agent marketing ideas for dominating your online market in this article. 1. Market Yourself on Instagram Instagram is an incredible place to share your listings and get noticed! For real estate agents, Instagram provides a whole new world of opportunity. With over one billion monthly active users on the platform, there’s no better time than now for you to join in with all these people looking at beautiful pictures daily. Whether showcasing properties or providing helpful content like tips for staging homes, something here is suited ideally for you! Learn more: 2. Create a Professional Website Why does a real estate agent need a website? Most real estate agents become a part of the online “clutter” in their markets when they toss up a website that gets lost in the shuffle. Building a focused and optimized website will help you cut through that clutter with content marketing and adding your industry expertise. A website will attract more of your favorite clients by using it as an Evergreen Marketing tool. You can reduce or eliminate relying on cold calling, direct mail, Zillow, and the marketing that’s burning you out when done right. Having a website will also… Learn more: 3. Use Facebook Live Videos Facebook’s LIVE video feature is useful for more than recording your kid’s birthday party. You can also use it to do a LIVE walkthrough of house listings you’re trying to get attention for. After all, one of the most time-consuming parts of your day is house showings, so why not show a house to your entire Facebook audience with a single LIVE video? Plus, 70% of homeowners want to list with a real estate agent who does some video marketing to sell their home. This might be your dead-simple, don’t-have-to-hire-a-professional way of integrating video marketing into your service. Just create a healthy cadence and get in front of your social media audience more regularly. The more people see your face online and hear you talk about their problems and your solutions, the more familiar your market will be with you. Video is increasingly important in content marketing for social media. More people are choosing to consume information through video. Here are some ideas for Facebook live videos to work into your real estate marketing: Learn more: 4. Post on Social Media Why do real estate agents need social media? According to the National Association of Realtors, social media has become a significant way to acquire clients and close deals. Here’s a snapshot of their report: It’s powerful. Perhaps there’s no better way to generate consistent word of mouth around your brand name and service than by staying in front of your audience. Posting on social media consistently allows you to stay in front of your audience without leaving your desk chair’s comfort. Where to post: What you … Continued

10 Ways to Audit Your Google Ads Motivated Seller Account During-COVID

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What State is Your Google Ads Motivated Seller Account In Now? Right now, you’re probably within one of these groups…  You paused everything in 2020. Now, you’re back in your account looking to start generating leads again. If this is you, then most of your work has already been done. The campaigns have been created. You just need to enable them. Or, you may have scaled back your motivated seller campaigns and now you’re looking to rebuild into a larger account structure. This provides an advantage because you have recent data still going for you to base your moves off of. Lastly, you might be starting out with a totally new account. This way you get to create the account with a new strategy. COVID Google Ads Motivated Seller Account Audit  If you have or have had motivated seller campaigns, you know that it’s important to take it slow and do the right thing to your account or you’ll end up wasting budget.  Let’s take a trip through the items of your account that you should revisit so you can get back up and running properly. 1. Adjust Your Budgets What you’re looking to spend may be different from what your budget was pre-COVID. Take a little time to review what you spent pre-COVID, during the past year, and what your spend goals are going to be post-COVID. How do you know what you should set your budgets to now? First, you know your market better than anyone. If you’re coming into a hot market, then you might want to increase your budget. If you feel your market is still a little timid, then back it off a bit. Next, you can use Google’s Budget Recommendations, or use a recommended formula based on what your monthly spend expectations are for the year and projected ROI. Then you can break down how much you’ll have to play with for daily budgets by using Google’s calculation: Monthly Budget divided by 30.4 which is the average number of days in the month = Overall Daily Budget If you’re running multiple city-specific campaigns, you might need to create a shared daily budget or stick with one area as you get a back into the swing. 2. Evaluate and Set Realistic Goals Your performance metrics might look a little different from previous years, therefore it’s valuable to evaluate where your account performance was and set realistic goals for 2021. Focus your review on what means the most to you. For most investors, lead volume and cost per lead are the two most valuable metrics. You can use that data to set some benchmarks to get an idea of where you should be landing in terms of future performance. Factor in market conditions and market confidence. You could come to the conclusion that you’ll need to expect less leads at a higher cost per lead for the near future. 3. Make Sure Your Bid Strategy Aligns with Your Goals You’ll need to ensure that your campaigns have a bidding strategy that aligns with your goals and metrics. We’re still big on using manual bidding, but if you’re using one of Google’s automated strategies, here are some things to keep in mind. For example, it’s not wise to use one of the conversion-based strategies such as Target CPA if you don’t have recent conversion data for Google to optimize off of. Keep in mind that certain bidding strategies, like Target CPA, have a minimum historical data requirement in order to use them with some effectiveness. If you’re starting out with a new account, with limited data, you … Continued

4 Real Estate Website Pitfalls That Can Kill Lead Generation

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What if you lost one lead this year because your website wasn’t optimized for conversion? No biggie, right? Well, no biggie so long as that lead wasn’t going to turn into a deal… if it was, then that’s $10,000, $20,000, or even $30,000 straight down the drain. And, as my real estate agent says, “It only takes one – the right one.” Sadly, for most unoptimized websites, the truth is much more depressing than a single lost lead per year. A website that loses one lead from your target market, after all, is going to lose all similar leads. This is why preparing your real estate website to convert its visitors is absolutely vital… before you drive traffic to it (paid and organic). How, though, do you know if your website is or isn’t optimized for conversion? Well, at Carrot, we’ve generated millions of real estate leads for our thousands of members, and these are four tell-tale signs that your website is losing you money. 4 Signs that your website isn’t generating the online real estate leads as it should 1. Your Website Isn’t Mobile-friendly For our thousands of Carrot members, 64% of all leads come through a mobile device. Not through a desktop or laptop, but through a thumb-clicking phone. And that’s happening all over the online world, not just at Carrot. 52% of all global online traffic is generated from smartphones, according to Shane Barker. This means, if you’re going to convert over half of your website visitors, you can’t create a bad mobile experience. Google is taking this so seriously that they recently rolled out mobile-first indexing – which basically means that they prioritize the performance of the mobile version of your website over the desktop version. And they’re not the only ones who take mobile website performance seriously… So do your website visitors. In fact, 61% of buyers form more positive opinions about brands that offer a remarkable mobile experience, according to Crazyegg. That’s why, at Carrot, every single one of our website designs is crafted to convert visitors regardless of the device they’re using to browse. Here are some signs that your website isn’t mobile friendly… You can scroll side-to-side and the screen doesn’t adjust to the size of the device. The words become so small they’re unreadable on a mobile device. The buttons are difficult to click with a normal-sized thumb on mobile. If any of those are true of your website, then you’re definitely losing mobile phone leads – and switching to a mobile-friendly real estate website design like Carrot could outright double your lead generation. 2. You’re Not Making It Easy For Visitors To Give You Their Information Still today, most homepages look like this… (Image Source) At the top, there’s a title, then there’s a menu and heading. And there’s maybe some sort of vague CTA – in this case, the “Learn More” button. As you scroll down, you’ll see pictures of the real estate agent (or investor), maybe some testimonials, some notes about their services, and then finally a decent CTA. Now, that probably doesn’t seem like a big deal… Do people really care all that much if they have to scroll to find your CTA? To answer that question, let’s look at a quick study done by Bryan Harris – an email list building guru. He took his “right-side up” homepage and flipped it so that the CTA was front-and-center when someone arrived on his website. Immediately, he saw a 35% increase in his number of subscribers. (Image Source) Remember, people who’re looking to buy or sell their home are looking for a solution to their problem. The faster you … Continued