But what do the experts, the people who do PPC marketing every single day… for active investors around the country… do to get the highest ROI out of their campaigns?
What tips and tricks have they learned as they’ve driven hundreds of thousands (or millions) of clicks and hundreds of thousands of leads to squeeze more return on investment out of their PPC?
Well, that’s what our guest today, Dan Barrett, and I chat about.
Not only is Dan a superhero fan, as his office shows, but he’s a huge fan of data (like I am). Data is pretty nerdy, but it’s what pays the bills here at Carrot for our high achieving investor clients because when you have the data you have the advantage over those who don’t.
So enjoy this conversation I have with Dan, CEO of AdwordsNerds, and get a glimpse into his world as an entrepreneur, what he’s passionate about, his story, but also his tips to ramp up the effectiveness of your Google PPC marketing for motivated house sellers.
What he looks for in ROI in his client’s accounts.
Watch the Video Version
Start – 12:22 – Dan and Trevor talk about their work environments and why their offices are set up the way they are
12:25 – What the heck “AdwordsNerds” is.
20:25 – How specializing in a niche real estate PPC marketing creates higher ROI.
26:41-33:00 – Is there a need to create specified landing pages for targeted search terms such as “sell a house in divorce”
34:30-48:55 – Why does AdWords Nerds compile such exhausting levels of date when creating campaigns?
47:00 – Understanding PPC ROI and the difference between targeted campaigns and broad 1000+ keyword campaigns.
“If you’re willing to take a high cost per lead, you can get all the leads in the world as long as you’re willing to pay $10,000 per lead… If you want a lead for 50 cents, I can get that too… For everybody, it’s about finding that right place.”
Have you heard of other real estate investors having amazing success with pay per click advertising?
Of course, you have. Now might be the best time to educate yourself on PPC and find out how it can help your real estate business.
We’ve compiled a list of the top PPC marketing resources we use so that you don’t have to go digging around trying to find where the best information on PPC is.
Pay per click is still a growing advertising platform to using when trying to get more website traffic, get more buyer and seller leads and close deals.
But… PPC advertising for real estate has gotten more complex over the last few year.
When learning about Google Ads, FB, and other pay-per-click services, having an idea of what motivated sellers and buyers are searching for when they are looking to sell their house fast is very important. You need to do some research and educate yourself. Use these resources and tools to become a real estate PPC expert!
So what tools do we use when we’re diving into our PPC marketing or the PPC marketing with our clients to help them crush it.
The Top 10 PPC Marketing Resources And Tools We Use
Google Ads
Google Ads is the reigning champion of PPC. The Google Ads tool and the advertising network are second to none. Whenever we’re launching a PPC marketing campaign, we start with Google Ads, then expand as we see results.
So, there is no better place to start your PPC education than with Google. These resources provided by Google are a mix of beginner and expert tips and tools. Before you begin your own AdWords campaign, start here and get educated.
Resources that Google makes available to learn about PPC:
The number 2 search engine to generate motivated seller leads consistently is Microsoft. Although they’ve made huge competitive strides, it’s nowhere near Google. But, Microsoft is still an important and useful platform for showing real estate ads. It’s demographic tends to be slightly different than that of Google and is a less expensive cost-per-click alternative.
Like Google, Microsoft Advertising offers its library of resources on how to use its PPC tools:
Who’s not looking to cut down their PPC learning time and, in return, reduce your management costs and get better results? Wordstream can be used as that go-to PPC source. As both a PPC tool and consulting agency, Wordstream has grown to become one of the most comprehensive resources for PPC knowledge, offering up full online training (for free) via their PPC University section. Also, check out their Grader tool. Submit your PPC account to see how it ranks and get weekly reports.
We love Wordstream and recommend you check out the following:
Want to see what your biggest competitors are doing with their PPC marketing campaigns in their market?
Well, tools like SEMrush can help you do just that.
SEMrush is a keyword research tool with a database of over 35 million keywords and keyword phrases used to drive website traffic. The data is taken directly from Google’s organic search results as well as Google Ads. It is one of the best keyword research tools available. Best of all, you can use it as a spy tool. It currently offers a free (limited) version and a full, paid, version.
Why we like SEMrush:
See your competitor’s SEO organic and PPC positions
Looking to do your own Facebook advertising and want to do it at a high level?
For us, the go-to source for Facebook advertising is Jon Loomer’s Advanced Facebook Marketing. Jon’s educational content includes free workshops, podcasts, blog posts, and eBooks. All of these content sources cover the Facebook ad optimization and the latest Facebook ad news. Check out his:
One of our Core Values at Carrot is “Constant & Never Ending Incremental Improvement” and PPC Hero is one amazing resource to improve our own PPC marketing game.
PPC Hero is described as ”PPC insights from the experts at Hanapin Marketing”. They provide in-depth how-to’s, case studies, and resource guides. Warning – you can get wrapped up reading all their useful information. Be sure to stay focused or use their search feature and type in the specific information you’re looking for.
Moz has built the reputation of being a go-to place for SEO. But…Moz also has a large portion of insights on PPC and internet marketing. They keep up with industry trends, cutting-edge news, and ideas to change your outlook on your PPC strategy. Read more:
It’s called the “PPC Powertool.” Ads Editor is a free, downloadable Google application for managing large Ads accounts efficiently. Download campaigns, make quick and bulk changes with editing tools, then upload the changes straight to your AdWords account. There are many benefits to Google Ads Editor, but like to use it for the following:
You can remove duplicated keywords if you have extremely large campaigns that you download via a spreadsheet.
Create ad groups fast.
Replace bulk amounts of text.
It doesn’t require an internet connection so you can work offline.
Test bids using the advanced bid changes feature.
Microsoft Advertising Editor
Just like the Google Ads Editor, you can save time by managing your Microsoft Ads campaigns using Microsoft’s desktop application version. Microsoft Ads Editor is very similar to Google Ads Editor, so the learning curve is minimal. You can edit campaigns offline and publish changes when you are back online. You can also use Microsoft Ads Editor to manage your accounts in bulk, from the campaign level to as targeted as the individual ad level.
Search Engine Land
Search Engine Land, like Moz, has traditionally been considered an SEO resource. But they have many useful PPC content and guides to getting smarter at PPC marketing. To get started, check out these sections:
PPC (PayPerClick) marketing is one of the online lead generation strategies we teach our Carrot clients to use to get traffic coming in while you build up your SEO and content marketing.
Why?
Because SEO is a long term game (highly profitable but it takes patience)… while with PPC marketing you can have traffic and leads coming in, in hours or days.
It’s not “one or the other”… it’s a matter of your real estate lead gen goals and which one or ones best fit into your overall time and money budget to reach the prospects that you need to keep growing your business.
Like this chart shows…
PPC Marketing Can Be A Critical Part Of An Overall Lead Generation Effort For Many
With that said, if you know that PPC marketing can be a great tool for you and your real estate investing business, but just don’t have the time to learn it yourself, you need to seriously think about finding an amazing team to do the work for you.
Who specializes in working with real estate investors and all of the intracacies involved.
Who specializes in performance above all else, not just setting up and automating a PPC campaign.
And who delivers amazing customer support that you’re used to as a Carrot client.
So…
We Welcome Our Latest Carrot Certified Partner To Our Community…
We’re excited to announce welcoming in AdwordsNerds to our Carrot Marketplace as our Carrot Certified Partner on the PPC marketing side of things.
So, one of the first things you need to take into consideration before starting out in PPC is to perform a simple review Google search. Start the search by Googling terms such as “AdWords Nerds review” or “reviews of AdWords Nerds”.
It’s important for you to have in mind how different PPC service companies have performed with past clients. Take a look at ratings, management fees, costs per conversions, lead generation, if you will have access to your account.
There are some PPC consultants who might charge $150 to $5000+ per month or charge a flat rate per lead. Adding that optimized real estate PPC specialist is often the more “cost-effective” route than signing with a large agency.
Those investors that try to manage their own AdWords campaigns usually become frustrated at quit. Leaving a bad experience.
The solution: Hire a professional PPC service for real estate investors.
AdWords PPC can be a very complex process. Without the proper guidance and education, one can become confused while wasting a lot of marketing dollars.
With that, Dan at AdWords Nerds stepped up to the plate! AdWords Nerds is a certified InvestorCarrot PPC company and partner. Dan wrote a very detailed PPC guide that explains what things you should know about AdWords before you start advertising and spending money. This guide lays out the things you must know about AdWords before you start using it.
[cta offer=”ppcreport”]
Real estate investors have one of the toughest, weirdest, most complicated AdWords markets in the world.
Dan came into investing after running AdWords campaigns in a dozen different industries. He worked with plumbers and coaches, plastic surgeons and ambulance companies.
Not a single one of them had the sheer level of insanity found when he started digging into the world of online marketing for real estate investors.
Why is that? Well, there’s a few reasons:
High Potential ROI On Real Estate Deals Lends Itself To PPC Marketing
Most businesses are trying to sell moderately-priced products. That places a cap on what can profitably be spent to bring in a new customer. But, real estate investors have more room in their budgets. Net profits can be upwards of $60k in deals. Even novice wholesalers can make over $10k in deals if they’re in a good market.
All that profit means people are willing to spend a lot to get motivated seller leads – and competition can be fierce.
Gathering Good Data On What Actually Works
Over the last year Dan had the opportunity to look at dozens of different Investor AdWords accounts.
He looked at hundreds of thousands of different keywords, ads, and landing pages. He saw bids as high as $150 a click…and as low as ten cents a click.
You know what he found out? There is almost no hard data out there on what actually works. Without good data to fall back on, people share their personal experiences. For example, an investor might share his or her account that’s been really crushing it in their market.
So what happens if you take that account and set it up in your neck of the woods? About 50% of the time, you’ll do great. And the other 50% of the time? Your account turns into a giant, smoking hole in the ground.
That’s because so much of what determines a keyword’s profitability is unique to your market, your business, and your situation.
What CRUSHES it in one market, may absolutely flop in another.
“Picking the right keywords for your real estate AdWords campaigns is what makes the difference between making money and losing money”. Dan Barrett
Know This – PPC Is Not SEO
SEO keywords are pretty well-understood in the real estate investor space – companies like Investor Carrot have put out amazing guides on the topic, and SEO is easier for most investors to understand…after all, we all use Google to search for stuff.
When you move those keywords to Pay Per Click, however, you start to run into problems.
In Pay-Per-Click, we have to worry not just about what keyword we’re using, but how that keyword will be matched up with the search queries we want. And it’s not always obvious.
Introducing! PPC Service For Real Estate Investors.
Fast, Quality Leads Without Lifting a Finger
PPC (PayPerClick) ads are a great way to get traffic to your website right away – without having to wait months for SEO.
For our managed PPC service, you’ll work directly with the only Google Partner Agency that focuses specifically on Real Estate Investors – AdWords Nerds.
Interested in PPC for Real Estate Investors? Find out more about AdWords Nerds and what they have to offer.
One of the coolest parts of our job here at InvestorCarrot is hearing the stories from our members when they implement stuff leveraging our system and get great (life changing) results.
Well, one day we got this email below from one of our investor members, Chris Campbell of Real Property Mavens.
So we hopped on and did a video case study with Chris recently that you can dive into below.
On this Carrot Customer Case Study we dive into…
How he set a goal to do 6 figures his first year wholesaling (and fell just short)
How Chris got started and what spurred him to quit his job
How he found his first mentor (who he ended up closing 10+ deals with him)
What he learned from getting cut out of multiple deals by his mentor
How he lost $25k in profits on 1 deal by going “cheap” on the ______ _____ (find out in the video below)
How he transitioned into a full-time wholesaler and netted almost $75k in 6 months in 2014 w/ online marketing through InvestorCarrot
… and a lot more!
Chris has a great story and he walks through how he started, how he got burnt, how he landed on his feet and went full-time, and what he does to generate his leads and deals right now in 2015 leveraging the web.
Dive Into Chris Campbell’s Story Below!
If you’re looking to ramp up your lead generation and you see the web as a way to get in front of more motivated sellers, cash buyers, rent to own tenants, and more… check out the InvestorCarrot demo and see what Chris and countless other investors are experiencing with InvestorCarrot.
If you are an InvestorCarrot member and you’re interested in ramping up your PPC (payperclick) marketing like Chris did, check out our PPC services in the Carrot Marketplace.
See the Platform That Turns Motivated Seller Searches Into Deals
Carrot generated leads convert 7x higher than other lead sources and bring in 2.5x more profit per deal. Built on best-in-class speed and performance, it’s purpose-built for motivated seller search.
See exactly how Carrot works to generate a consistent pipeline of motivated seller leads.
Free. 10 Minutes. Video Walkthrough.
30% – 50% of top Google rankings
for top seller keywords.
7x higher conversion
data from thousands of Carrot websites.
98+ desktop, 90+ mobile speeds
60% faster than custom WordPress.
Most Investor Websites Look Fine. Fine Doesn’t Close Deals.
Here’s the problem most investors never see: their website gets them online, but it doesn’t get them found. And if it does get found, it doesn’t convert. The visitors come and go, the seller calls someone else, and the deal dies before it ever started.
That’s not a traffic problem. It’s a platform problem.
Carrot was built from the ground up for one thing: motivated seller lead generation. Every design decision, every SEO structure, every conversion element was engineered around what actually turns a motivated seller search into an inbound lead ready to talk.
That’s why 30–50% of top Google rankings for motivated seller keywords are Carrot sites. Not because we got lucky. Because we’ve spent 10+ years obsessing over the one metric that actually matters: deals closed from your website.
Most platforms build websites. Carrot builds deal machines.
Start with a strong marketing strategy, without being a marketing expert
Your website should be more than just “an online business card.” Good websites attract traffic, generate leads, and help you close deals. That takes more than just random words and a phone number.
Carrot’s new AI website builder doesn’t just generate a website, it gives you a full marketing strategy that guides your SEO, content, and the best way to target specific locations. These strategies are crafted based on your business, target markets, and goals. Even better … we don’t just recommend strategies, we implement them directly into your site for you.
When you search for a service provider online, do you search for someone in the nearest big city? Or do you enter your search term followed by your town name? Targeting people with their specific location name is critical to high-quality lead generation.
You could manually build a page for every city, town, and neighborhood you do business in. Or you could let Carrot’s Auto Location Pages handle it for you. These take all the details about your business and services and SEO optimize it for a specific location.
SEO isn’t static. You need to pay attention to trends and search algorithm changes, then adjust accordingly. There are plenty of tools that help you do this … and we’ve built a few of them into your Carrot website dashboard.
You should, or you’re wasting money. Paying for any marketing without knowing exactly how well it works is like throwing money into a black hole. Carrot’s campaign tracking helps you measure exactly where your best online and phone leads found you.
Here’s what investors, agents, and agencies are doing with Carrot.
“Carrot sites are great because you can literally have a full-fledged website up and running within 10 minutes. Like no joke… The best thing about Carrot websites is they take the headache out of the equation. You don’t have to figure out web hosting, installing WordPress, building forms, picking a theme, writing initial content, initial designs, and so much more. It just works.”
Jason Moss
Digital Marketing Agency for Real Estate Investors
Products: CarrotWeb
“We had our biggest month ever, Google PPC to a Carrot site. We did $140k in assignment fees at a 5:1 ROI. I have the control I need with my website, without the issues I had with my old custom site. For the first time in a long time, business, family, and faith feel all aligned.”
“We received the most leads in a month ever this month. We also had our biggest month of sales this month. As you can see, most come from my Carrot website/SEO. My old site never produced like this. What I have found is consistent blogging has helped my rankings. I do 8 a month, mainly because I have 3 topics I hit every month (kitchens, bathrooms, roofs).”
Don’t take our word for it… Here’s what Carrot has done for investors across the country.
From $0 to $100K/mo in 12 Months
I never got anything from my old custom websites… You go where people are getting results. I saw people in competitive markets using Carrot, so I knew it was the platform I needed.
Carrot has been a game-changer for our business. Within the first three months, we saw a 200% increase in leads and a significant improvement in our search engine rankings. The platform is incredibly easy to use, and the support team is always there to help. We’ve been able to focus more on closing deals rather than worrying about our online presence. Carrot truly understands the needs of real estate investors.
I was already running a WordPress site for my real estate business, but it wasn’t designed for investors. When I found Carrot, I knew it was built specifically for what I needed.
InvestorFuse is now CarrotCRM! Compare the plans to pick the right one for you.
InvestorFuse has been the most trusted CRM in real estate for years, and since being acquired by Carrot in 2022, it’s only gotten better! New features, deeper integrations, an AI tool suite … it’s a streamlined system that helps you focus and close deals. This is the exact CRM you’ve always heard about … now it’s just orange instead of blue!
Campaign Autoresponders Automated responses to new leads
—
Inbound Call Popups
—
Outreach Sequences Drip campaigns
8 Sequences
15 Sequences
Unlimited Sequences
Property Data
50 reports/mo
100 reports/mo
200 reports/mo
Contracts
5 e-signature sends/mo
20 e-signature sends/mo
50 e-signature sends/mo
Groups
—
Reporting
Enhanced Reports
Enhanced Reports, Mini Dashboard & My Scorecard
Enhanced KPIs, Mini Dashboard, My Scorecard & Employee Scorecard
Employee Scorecards
—
—
Guest Access
Resurfacing
—
Workflows
—
Saved Views
—
Transaction Management
—
External Sending
—
—
Restricted Users
—
—
Weighted Round Robin
—
—
AI Tools
AI Autonomous Lead Manager
Pay-as-you-go Starting at $0.02/action
AI Lead Scoring
Pay-as-you-go Starting at $0.02/action
AI Opportunity Summaries
Pay-as-you-go Starting at $0.02/action
Average Monthly Cost Will vary based on usage
$2/mo
$30/mo
$115/mo
I’ve used multiple CRMs in my time as an investor and I have to say… Not only is the platform awesome, but they have all the functions necessary to operate a high-volume investment company. Lastly, the team is always super responsive and helpful. Much better than my prior CRMs. I cannot overstate how awesome their support agents and helpdesk are. Thanks team!
Josh
Mike Wall
Frequently Asked Questions
InvestorFuse was recommended to me. Can I still get it?
We are no longer selling new InvestorFuse subscriptions. But we promise that CarrotCRM and InvestorFuse 3.0 are the same software. They’re maintained by the same team (who came from InvestorFuse) and will feel exactly the same with complete feature parity.
Does CarrotCRM offer support like InvestorFuse?
We sure do! In fact, we have the old InvestorFuse support team! We’re always here to help and CarrotCRM paid plans come with included onboarding and on-going support.
Does it text blast/email blast?
No. Just like InvestorFuse, CarrotCRM is a lead conversion system thoughtfully designed to help you work motivated leads. It’s not a lead generation system. (If you want, set up a Carrot lead-generation website!)
However, any lead source you have (websites, phone calls from direct mail, answering service, mojo dialer, Facebook/PPC, bandit signs etc.) can be routed to come into CarrotCRM for you. And each campaign can be tracked separately so you can measure the results of your marketing efforts.
How do I get non-web leads into CarrotCRM?
If the leads come from another online source, you can connect that source to CarrotCRM with a Zapier integration. You can also upload a list of qualified offline leads.
Are there setup fees?
No! CarrotCRM does not have any setup fees. CarrotCRM Essential, Scale, and Team plans include setup support.
How is it different than other CRMs?
It’s apples to oranges compared to other solutions. We’re the only platform that gives you a “step-by-step” process. It strips away all the complexities and just gives you the essential functionality built to turn your leads into deals.
Simply put, we care about you doing deals and spending LESS time on your computer. CarrotCRM functions more like a digital REI lead manager. It’s a process that guides your team intelligently through every action step.
Will you help me switch from my current system?
Yes, we provide support in helping all new members switch. We’ve made it super easy, whether you’re coming from Podio or another CRM. We will connect all of your lead sources and other marketing tools into CarrotCRM for you, and give you clear instructions for migrating old data over.
Is there a mobile app?
Not yet … but the system is mobile optimized, meaning you can open CarrotCRM on your mobile browser, and it will look and feel like an “app.”
Lead Generation Websites for Real Estate Investors
Whether you’re looking for motivated house sellers, are a land buyer/seller, want to attract cash buyers, or any other real estate investing specialty, Carrot websites have a history of top performance!
Attract highly motivated sellers to you with a website targeting their exact location and needs — from people looking to sell their homes fast to sellers interested in cash offers.
Land Flipping, Buying & Selling
Land flipping is different than wholesaling, so you deserve a specific website designed for the job. Our land buying and selling sites attract people looking to sell their land and help you market land you need to sell, reducing your deal timelines.
Cash Buyers
Build powerful cash property buyer lists and sell your properties faster with our simple Property Listing Engine built into a high-performing website. Your cash buyer site attracts interested parties to you and your properties.
Note Buyers & Sellers
Are you looking to purchase promissory notes or connect note investors with sellers? Why not both? Build a website for your note buying and selling business to attract targeted leads, scale your business, and increase profit.
Mobile Home Investors
If you invest by buying discounted mobile homes, build a website that targets individuals selling their mobile homes (seems logical, right?). Get a site designed to attract and convert leads looking to sell their manufactured homes for a discount.
Rent-to-Own
Fill your houses faster with a Rent-to-Own Tenant/Buyer website. Convert more visitors into qualified leads and then use CarrotCRM’s automated outreach tools to gather all the information you need.
Carrot sites are trusted by some of the biggest names in real estate …
[Carrot is] a complete marketing and training program. For the first time…ever…we can see how all the pieces fit together in a cohesive marketing strategy. The results have been an increase in exposure, online leads, and the ability to measure ROI! The training, support, coaching, and customer service has been amazing.
Tom Townsend
Townsend Realty Group
Make Your Site Truly Yours
AI Generated Sites
AI that gets your business
AI website builders give you a customized site in minutes. Carrot embraced this technology and matched it with our time-tested, data-backed site principles that drive leads. Then we took it to the next level by making it really match your business.
Answer a few questions and the AI builder generates a website with content that reflects your business right out of the gate. Even better, you have several site mockups with different vibes to choose from.
Drag and drop editors are a common feature with most website builders, and Carrot is no different! Quickly and easily customize the look of each webpage with Carrot’s drag-and-drop editor. Choose from dozens of pre-built section layouts (called patterns) for fast customization.
Mix and match your favorite sections, layouts, and features to get your site just right. No coding required!
Want design help?
Don’t want to customize your site yourself? Or looking for something totally different? Carrot offers design services to help you make your site picture perfect!
My average profit per deal on Carrot leads is close to $40,000 dollars… Prior to using Carrot I had no online presences and no experience building websites and I had no real world tech experience. Carrot made it really easy for me, it was just plug and play. The combination of organic and paid traffic exploded my site with leads. If I could describe Carrot in one word it would be “consistency.” Carrot has given me the ability to count on my deal flow.
I had a PPC vendor who built a super techy site that they swore would outconvert my Carrot site — it didn’t. I paid $5000 to have a custom site designed that was really pretty, but I got less leads. My expensive, pretty site was converting at 1-2% on SEO when my Carrot site was converting at like 8.5% on SEO.”
Ryan Dossey
RyanDossey.com
Unlike custom sites requiring endless trial and error, Carrot is built specifically for real estate investors.
Create and customize your site yourself, or leverage our experts to personalize your site quickly and with minimal effort. We offer several website setup services.
Quickstart
$275
one-time setup, per site
Feeling a big overwhelmed? We’ll get you started with some site personalization.
Choose this option during checkout.
Quickstart Plus
$1,200
one-time setup, per site
Zero time to set up your website? Most members choose this option for a quick win and best path to success.
Choose this option during checkout.
Concierge Set Up
Contact Sales
one-time setup, per site
The ultimate setup service! Let Carrot’s website experts bring your brand online with a customized site.
I was nervous, but to my surprise, my new Carrot site started to immediately generate motivated seller leads… The migration of my already high SEO ranking site to Carrot was a seamless process. Carrot was sensitive to my existing high ranking long-tale URLs and did a great job making sure the migration kept my already ranking content. I closed my 1st Carrot deal within 45 days of launching the new site.
Tyler Ford
WeBuyHomesInTucson.com
Right now, with Carrot, it’s safe to say we’re averaging about 4 deals a month and our average deal is about $25,000 bucks. I never got anything from my old custom websites… You go where people are getting results. I saw people in competitive markets using Carrot, so I knew it was the platform I needed. I couldn’t survive without the SEO package.
Mike Wall
RE Investor | Ohio
If I could go back, I’d tell myself to take this leap sooner. Carrot didn’t just change my business; it changed my life. I’m not stuck grinding through endless cold calls anymore. Now, I’m building something real, with clients who are grateful for my help. It’s exactly the kind of business I wanted. Now, when people reach out to me, they’re truly ready to sell.
Keith Sant
RE Investor | Washington/Texas
Frequently Asked Questions
What happens after I join?
First, we’ll ask you about your business so we can personalize your experience.
Then, you will create, personalize, and launch your website.
Next, pick your traffic plan and use our guides and training to grow your online marketing.
You can join the Carrot Community for support, updates, tips… and to celebrate your wins as you generate traffic and leads!
Does Carrot “do my SEO” for me?
Carrot sites are optimized for SEO—meaning known best practices and tech is already in place!
When you create your site, we will ask you some questions and automate the initial on-page setup. Often times this jumpstart helps our customers sites get ranked for popular searches in their local area within 2 weeks… but your ongoing need for optimization and SEO work depends a lot on your location and competition.
Track your ranking progress in Carrot’s SEO tools, learn from our SEO guides—and should you want to invest in more help, we can make introductions to vendors in our marketplace
What if I need more than one website?
Add more sites at any time for just $29/month!
Carrot members add additional sites for other lead types, industries, or locations every day.
Looking for something more specific? Contact our team and consider a service to help you set up your unique site. We’ve seen members grow from Real Estate Investing into other industries and create personalized Carrot sites to their needs.
What makes Carrot better than other website builders?
Performance and ease of use.
We focus on data driven websites… designed to help you rank easily, while converting more traffic into leads. This means we are constantly testing our websites to make sure they perform. For more information check out our Carrot Methodology.
You can have your first website live and ready for use today!
Does Carrot website pricing include hosting?
Yes, all plans come with secure and fast managed hosting. That means you don’t have to worry about updates, plugins, backups, firewalls and all that tech stuff. We’ve got it!
Is there a set-up fee?
Most new Carrot members do their own setup through our automated site creation system. Our team is here to support you if you run into any issues or have questions.
If you prefer for us to do it for you, you can leverage our team of experts to help you setup and design. See our optional setup services above.
Can I move my current website to Carrot?
You can move your existing domain to a new Carrot site. And you will want to configure that new site with your existing branding and credibility (like logo, testimonials, projects, etc).
We do not typically recommend trying to re-create an existing website on Carrot unless you are an expert and know your previous work will outperform our optimized systems.
If you have a site that already ranks well for your important keywords, please contact our team and we can discuss a Concierge Migration to help ensure a successful transition without losing your current results.
What happens if I want to cancel?
We would be bummed to see you go. But simply go into your account and request a cancellation… that’s it. If you are within 30 days we will honor our 30-day money back guarantee.
You are free to take and reuse any content you created for your site, but any content from Carrot’s Content Library or page templates cannot be reused elsewhere.
Does Carrot provide phone support?
Yes! Phone support is a feature for our premium support add-on.
If you need additional ongoing support, you can add or remove this at any time from within your account.
Simply schedule a call with our team through the support options in your account once you add this feature.
I started leveraging Carrot websites and not only was I able to claim the number one ranking but I get leads consistently. Carrot has become one of the biggest assets of my business.
MIKE BORGER
Oahu Home Buyers
Carrot has become the foundation to my business. If you want to rank and you want to convert leads from motivated sellers then you need Carrot because you won’t even compete without them.
“We went from chasing leads to getting leads all day, every day. When I see a Carrot lead notification, I smile because I know the work we’ve done is paying off… It’s life-changing. You can’t put a price on your time.”
Mike Wall
EZ Sell Homebuyers
[Carrot is] a complete marketing and training program. For the first time…ever…we can see how all the pieces fit together in a cohesive marketing strategy. The results have been an increase in exposure, online leads, and the ability to measure ROI! The training, support, coaching, and customer service has been amazing.
Tom Townsend
Townsend Realty Group
Why Most Investor Websites Underperform
Most investor websites are expensive liabilities disguised as assets.
Slow load times
Generic content
Page 3+ rankings
1-2% conversion rate while competitors convert at 6%+
The cost isn’t just what you pay for the website. It’s every deal you miss because your site doesn’t perform.
One lost deal = $10,000 to $50,000.
That custom-designed site or “affordable” site you thought was “good enough” just became the most expensive thing you own with the worst return.
I paid $5,000 to have a custom site designed that was really pretty, but I got less leads. My expensive, pretty site was converting at 1-2% on SEO when my Carrot site was converting at like 8.5% on SEO.
Ryan Dossey
RyanDossey.com
Why Carrot Dominates Motivated Seller Lead Gen
30% – 50% of top Google rankings.
Carrot-generated sites hold an astounding percentage of top search rankings for seller keywords.
98+ desktop, 90+ mobile speeds.
60% faster than custom WordPress. Speed is one of Google’s top ranking factors.
10+ years of data from thousands of investor sites.
Every element on your site is built on what actually works — not guesswork.
AI that builds around YOUR business.
Unique content. Unique design. Your market, your brand, your operation.
Constant evolution without effort.
Google changes. Mobile shifts. AI search emerges. We update your site behind the scenes to keep up.
Doubling Revenue Every 2 Years
Carrot has been a game-changer for our business. Within the first three months, we saw a 200% increase in leads and a significant improvement in our search engine rankings. The platform is incredibly easy to use, and the support team is always there to help. We’ve been able to focus more on closing deals rather than worrying about our online presence. Carrot truly understands the needs of real estate investors.
No separate hosting. No separate logins. No headaches.
$75K+ in Deals with a Budget Under $150/mo
I was already running a WordPress site for my real estate business, but it wasn’t designed for investors. When I found Carrot, I knew it was built specifically for what I needed.
Leads flow straight into your pipeline. No manual entry.
PPC Landing Pages
Top sites on our platform convert paid traffic at 35-37% (not counting phone calls).
Zero Maintenance
No plugins. No security patches. No hosting. No developers. We handle everything.
Real Investors. Real Results.
I spent about $50K on SEO efforts for my Carrot site and customization. #1 for the last 7 years now. All I spend in marketing is $200 for Carrot per month and we cherry pick the home runs.
Dan Beaulieu
We have hundreds of leads coming in every single week. Thanks to Carrot CRM, I can see the hottest leads we have.
Kyler Peters
“Closed 10 deals this year from Carrot and the margins are always higher from internet leads.”
Google does penalize duplicate content. Luckily, that’s not an issue with your Carrot website. Every site launches with AI-generated content unique to YOUR business. Customized content using proven structures ≠ duplicate content.
There are other Carrot sites in my market. Wouldn’t I be competing with them?
The fact of the matter is, you’re competing with any similar websites in your market. But if competitors using Carrot sites routinely appear at the top of search results and AI recommendations, why wouldn’t you want to use the same winning platform?
Pair Carrot’s proven website structure with your own differentiators and experience to stand out and win those leads.
How long until I see results?
The fastest way to see results is to drive PPC leads (paid online ads) to your site. PPC campaigns often have immediate, high-value results (top sites have a 35-37% conversion for these types of leads).
SEO compounds over time — most investors see organic leads within 3-6 months.
Why shouldn’t I use cheap hosting + a website template?
Cheap hosting is slow and shared, killing conversions and rankings. Generic templates aren’t designed for lead conversion or optimized for SEO (meaning you have more work to do to drive results). Add plugins, SEO tools, phone tracking, security — you’re spending more for worse performance.
Does Carrot do my SEO for me?
Carrot sites take care of the heavy lifting: speed, structure, technical SEO, AI content, schema, mobile optimization. You choose keywords (our suite helps) and build authority over time. We give you the race car. You steer it.
I already have a website. Why should I switch to Carrot?
Because Carrot websites perform better. Period. Many top members switched from custom WordPress after seeing the difference in speed, rankings, and conversions.
“I had a PPC vendor who built a super techy site that they swore would outconvert my Carrot site — it didn’t. I paid $5000 to have a custom site designed that was really pretty, but I got less leads. My expensive, pretty site was converting at 1-2% on SEO when my Carrot site was converting at like 8.5% on SEO.” — Ryan Dossey
Can I use Carrot for other site types?
Yes. Cash buyer, land, agent, mobile home investors, contractors, HVAC — Carrot sites are used for a range of real estate specialties and local service providers. Manage all your websites from one dashboard.
Additional sites are $29/month each.
Get Started
Every month without a high-performing site = deals going to the competitor who has one. One closed deal pays for years worth of Carrot!
30-day money back guarantee. Not happy? Full refund, no questions asked.
