For the past 13 years, Carrot has helped local real estate investors and agents dominate search results and generate highly motivated leads with websites built on SEO best practices, industry-leading performance, and visitor-to-lead conversion elements driven by science and testing, not guesswork or trends.

That’s why websites on the Carrot platform dominate 30-50% of the top search results for impactful real estate keywords across major markets. And why members who try something else come back time and time again.

“Was promised the moon … wasted $9k, didn’t get what was supposed to be delivered, they stopped responding to my emails and texts, and lost all the [SEO] progress I had with my Carrot site. Expensive learning lesson.” — Gagan S.

“I had a PPC vendor who built a super techy site that they swore would out convert my Carrot site — it didn’t. I paid $5,000 to have a custom site designed that was really pretty, but I got less leads. My expensive, pretty site was converting at 1-2% on SEO when my Carrot site was converting at like 8.5% on SEO.” — Ryan Dossey

When you build a product that performs well, people want to use it. And we noticed local marketing agencies using Carrot to get real-world results for their clients. The platform worked for them and delivered those client results, but it wasn’t easy for agencies to use. So we fixed it.

CarrotAgency empowers local marketing agencies to launch high-performing, SEO-optimized websites in minutes based on their own custom template and built on Carrot’s industry-leading lead generation website platform. Managing clients is simple with a clean, streamlined dashboard that eliminates complicated account switching. Effortlessly keep all your client sites optimized with AI-powered recommendations and auto-fixes. CarrotAgency allows solo-operators and small local marketing agencies to grow their client base and deliver high-quality results while controlling costs.

Key Takeaways

• SEO specialists, PPC providers, and content marketers can now offer website services to clients without being a web dev expert. Carrot’s easy-to-use platform makes launching and maintaining a top performing website simple. It’s an ideal way for local marketing agencies to add a new revenue stream and meet important client needs.
• CarrotAgency makes it simple for small agencies to launch and manage client websites without expensive tools, large teams, and lots of overhead costs. It’s an ideal, affordable solution for small marketing agencies working with local service providers like real estate investors, HVAC, roofers, plumbers, and general contractors.
• CarrotAgency incorporates AI tools that make it faster and easier to launch and maintain a website designed to generate local search results.

Table of Contents

1. Features that Make Agency Life Easier
• AI Website Builder
• Custom Template
• Agency Management Dashboards
• Task Management
• AI Site Improvements
• Built-In Site Maintenance
• Bulk Redirect
• Your Choice of Business Model & Client Billing
• Lead Management CRM
• User Management
2. Sites built for modern online search
3. Who is CarrotAgency a good fit for?
4. How much does CarrotAgency cost?
5. Stop struggling

Features that Make Agency Life Easier

CarrotAgency offers all the website, marketing, and SEO tools members love from Carrot, but adds features designed to help agencies work faster, smarter, and with less effort. It’s built for small, local marketing agencies that want to help local business owners — particularly those who provide services to property owners. The built-in AI and SEO tools and easy-to-use website platform allow small agencies to take on more clients without adding expensive software or running into time and execution constraints.

Here are some of the CarrotAgency features that early adopters find most exciting.

AI Website Builder

Carrot’s AI website builder allows members to quickly and easily create a website personalized to their business simply by answering a few questions (or inputting an existing URL for the AI builder to pull information from). Every site launched is built on Carrot’s proven, conversion-optimized framework and includes key site elements like contact forms in the ideal spots, top page load speeds, and mobile optimization.

But the AI website builder takes things a step further, creating SEO, location, and content strategies customized to each business. These strategies are automatically implemented, targeting the best keywords, creating personalized web copy, and adding location pages that target each market. Upload a logo and select the color palette during the AI experience, and you’re ready to launch with a personalized website in just minutes with a fraction of the work.

Agencies use this tool to quickly launch client websites or create example sites to pitch new clients. Seeing a site that already matches their brand, has their logo and colors, and features pages for each of their markets makes the experience come to life and makes clients excited to work with you.

Custom Template

Many agencies have specific elements they like all their client sites to have. Maybe it’s particular page sections, certain navigation items, or a specific homepage design. While Carrot websites offer a highly optimized framework, we want to make sure agencies can further customize their client sites with the elements that work well for them. But adding those elements individually to every new site takes time … and CarrotAgency is all about saving agencies time and making their work easier.

So every CarrotAgency account includes a custom template for your agency. Work with our team to design your ideal template while preserving good site performance, then use that as your base to launch new client sites even faster with less work. Customize the corner radius on boxes, add the perfect drop shadow, introduce shaped divider lines to make a page more dynamic … the Carrot website editor lets you make sites look unique and stand out with just a little tweaking (no coding required).

Agency Management Dashboards

One of the biggest challenges for agencies using Carrot before this release was accessing different client websites and switching between client accounts. Not impossible, but a pain. That was the first thing we set out to fix when building CarrotAgency.

The new management dashboard lets you quickly and easily navigate to any client or website. This feature alone saves hours each week.

Task Management

How do you manage your tasks? Do you have an elaborate to-do list or expensive project management software like Asana? What if you have multiple team members or work with subcontractors? Keeping up with tasks, managing deadlines, and ensuring everything gets done is a job itself. Missing a task could mean a client’s site isn’t fully optimized, doesn’t get launched, their SEO takes a hit, they don’t show up in AI search results, or they’re wasting PPC spend. Task management is critical to your business, but it shouldn’t take as much of your brainpower as it probably does.

CarrotAgency includes a simple but powerful built-in task management tool. It comes pre-loaded with the website launch tasks that are part of every Carrot website so you (or your team members) can easily work through the checklist. You can also create your own task templates. These are great for one-time tasks that need to happen for every new client and recurring weekly or monthly tasks that need to stay on your radar.

You can assign tasks to any team member and keep track of which are complete, which are due soon, and which were missed so nothing slips through the cracks. It’s part of CarrotAgency, no expensive project management software or upgrade required.

AI Site Improvements

One of the biggest challenges to expanding your client list is the sheer amount of time working on each client takes. Beyond adding fresh site content, launching new PPC campaigns, and keeping up with SEO and AI search updates, you barely have time to go back and check for issues or other optimization opportunities. This either means your clients’ sites aren’t performing as well as they could be, or you have to limit your number of clients to ensure they each get top-notch service. That inherently stifles your business’s growth potential.

CarrotAgency removes a major hurdle with built-in AI Site Improvements. Similar to SEMrush, Ahrefs, or Google Search Console, this feature highlights issues and areas for improvement across your client sites. Better than SEMrush, Ahrefs, or Google Search Console, Carrot’s AI Site Improvements will soon make these improvements for you via auto-implemented optimizations. It’s like having a specialist on hand at all times without having to hire one.

Built-In Site Maintenance

Maintaining site security, struggling with plugin updates, and worrying about site speed optimizations take away from your more important work — doing marketing for your clients. But with WordPress sites, custom builds, and AI generated sites that need to hosted somewhere, those important but tedious maintenance tasks take a lot of time. Carrot takes care of foundational site functionality for you. We do the security patches. We optimize site elements to keep pages speedy. We release improvements across our entire ecosystem to maintain top performance. You only have to worry about optimizing sites for your clients, not the underpinning functionality.

Bulk Redirect

When taking over a client’s website, there’s a good chance there’s a decent amount of cleanup and site hygiene you want to do. If that includes implementing a lot of redirects (which it often does), it can be an incredibly tedious and time consuming process. If you’re doing it yourself, that’s a lot of time away from more important client work. If you’re paying someone to do it, that’s a lot of money spent on busy work.

The bulk redirect feature lets you upload a CSV of desired redirects that are then auto implemented for you. The system warns you of collisions, malformed paths, or paths that don’t exist on the site to prevent issues.

(We want to make sure CarrotAgency works for agencies, and this is a direct result of asking what’s needed and responding. Bulk redirects was a member requested feature. This one’s for you Bryan! If there’s something you’d love to see added to CarrotAgency, let me know)

Your Choice of Business Model & Client Billing

Each agency has a preferred model. Some agencies launch a site and bill the client; others manage a site the client already has. CarrotAgency supports both.

With the Agency-Owned model, you create the site for your client and work the cost of the website into your client billing. Each client site on Carrot is $29/month. You have direct access to the site and can add your client if they want the ability to login. With this model, the client pays you, not Carrot, for the website. The client does not need a paid Carrot subscription. If your client engagement ends, the client can sign up for their own paid Carrot subscription and you can transfer site ownership to them.

With the Client-Owned model, the client signs up for an individual paid Carrot subscription and gives your agency access to the site. (Their site still shows up in your client management dashboard, just like normal.) They pay Carrot directly and you don’t incur any additional monthly costs above your base CarrotAgency subscription. If your client engagement ends, they simply remove your access to their site.

You can have both types of account in your agency membership, allowing you to choose whichever option is best suited to each client.

Lead Management CRM

Every Carrot website subscription comes with the free version of CarrotCRM, and agency-managed sites are no different. CarrotCRM is a best-in-class lead management software that makes it easy for businesses to respond to new leads quickly, track lead progress and follow-up tasks, and keep leads engaged via drip campaigns and automated messaging. Originally designed for real estate investing (with built-in property data and nearby comp insights), CarrotCRM will soon expand to other industries.

This is an amazing feature to offer your clients. Spreadsheets are unreliable and most CRMs are prohibitively expensive for small businesses. CarrotCRM gives your clients access to a professional-grade CRM at no additional cost.

“I’ve used a bunch of CRMs, I’ve used Salesforce, I’ve used HighLevel, and they can get complex. I like the simplicity of CarrotCRM. A lead comes in, you see it, it’s at the top, you see the status, you can tag it, you can do whatever you want. The simplicity of the system actually helps us a lot and enables us to just do what we need to do with a lead. That’s the best part. What I love about CarrotCRM is it’s simplicity when compared to other CRMs.” — Kevin Riggi

User Management

And, of course, CarrotAgency features robust user management. Limit what team members can do within the agency account, restrict team members’ or contractors’ access to specific client sites, and invite your clients to access their own sites and reporting dashboards without seeing everyone else’s information. This permission management lets you grow in a way that makes sense to you, whether that’s adding full-time team members, working with a VA, or using subcontractors.

Sites Built for Modern Online Search

The way people find local businesses online has changed dramatically in the past couple of years. People have long turned to search engines to find local businesses and service providers, but over the past two years, the use of AI for local recommendations has sky rocketed. Use of AI tools for local recommendations grew from 6% in 2025 to 45% in 2026, according to BrightLocal’s Local Consumer Review Survey 2026. That is a major behavior switch! Local search marketers can’t ignore AI search optimization if they want to keep their clients competitive.

This is changing how local search agencies need to position their clients. Good SEO alone is no longer enough. While following SEO best practices helps businesses show up in AI search, it expands beyond that into holistic entity building.

Carrot not only understands how AI impacts local business visibility, we’re leading the way in helping businesses adapt and stay ahead. This means our sites are designed with AI search in mind, including LLMs.txt files and AI-friendly page elements like clear site structure, FAQ sections, and features that keep business information cohesive across the entire site.

AI today doesn’t just mean AI that can build a website. It means creating a site that’s prepared for how AI impacts search and local business discovery. Carrot has both fronts covered.

Who is CarrotAgency a Good Fit For?

CarrotAgency is built for anyone who wants to help local businesses get found online. Whether you have a marketing agency right now or have been thinking about helping others improve their marketing, CarrotAgency is an excellent place to start.

Because it’s designed for ease of use and fast results without major effort, it’s ideal for solo marketers and small teams that want to build their client base without adding expensive tools or more headcount. It’s particularly good for SEO agencies, PPC providers, and content marketers who want to expand their services to include websites. Before CarrotAgency, you needed the confidence, knowledge, skills, and time to design, develop, and maintain websites if you wanted to offer this service. With CarrotAgency, you can add this highly valuable solution to your service offerings without being a website expert. Carrot handles most of the heavy lifting, and our drag-and-drop features and visual editor make tweaking and updating sites simple. (Trust me, I built a lot of the pages on this site, and I am by no means a web dev. If I can figure it out, so can you!)

Carrot sites are optimized for real estate and home service providers like HVAC, roofers, plumbers, and general contractors. Local search has been our specialty since 2013, and we’ve tested thousands of website elements and iterations to figure out what works for these types of businesses to show up in search and convince visitors to turn into leads and clients.

Want to work with a different type of business? We’ve had members launch sites for pool cleaning, dumpster rentals, any number of property-based services. With your agency-custom template, you can create the framework of a high-performing site for just about any local business. Own your niche and grow your business. Carrot makes it easy.

How much does CarrotAgency cost?

A CarrotAgency subscription is $299/month.

Each site you add for a client (the Agency-Owned model) is $29/month.

You can add client-owned websites to your agency dashboard for no additional charge.

There is no limit on how many clients or websites you can add to your agency account.

Stop struggling

CarrotAgency is all about eliminating the little paper cuts that slow down your business and make it harder to get work done. It’s not a huge agency-level software with an enterprise-level price tag. It’s built for small marketing agencies that want to help local businesses attract local customers.

No more pain from building (and maintaining, and updating) dozens of custom WordPress sites. No more wasting time with vibe coded AI sites that have nightmare backends with zero conversion optimizations, meaning you just have to do it all again down the road … if your client even still trusts you. CarrotAgency is a simple, clean experience that takes the headache out of the hard stuff and lets you focus on what you do best.

And this is only just the beginning. CarrotAgency just launched and we’re already making improvements. An AI suite add-on is coming soon that will make your work even quicker. A white-labeled version is on the roadmap. And we’re always soliciting feedback from real users so we can make your life easier and your business more successful.

Stop struggling with expensive, overly complex solutions. Stop wasting time on tasks that should be automated. And stop limiting your agency’s growth because “you don’t have time.” Demo CarrotAgency.