10 Must Bookmark Real Estate PPC Marketing Resources We Use (And You Should Too)

Have you heard of other real estate investors having amazing success with pay per click advertising? Of course, you have. Now might be the best time to educate yourself on PPC and find out how it can help your real estate business. We’ve compiled a list of the top PPC marketing resources we use so that you don’t have to go digging around trying to find where the best information on PPC is. Pay per click is still a growing advertising platform to using when trying to get more website traffic, get more buyer and seller leads and close deals. But… PPC advertising for real estate has gotten more complex over the last few year. When learning about Google Ads, FB, and other pay-per-click services, having an idea of what motivated sellers and buyers are searching for when they are looking to sell their house fast is very important. You need to do some research and educate yourself. Use these resources and tools to become a real estate PPC expert! So what tools do we use when we’re diving into our PPC marketing or the PPC marketing with our clients to help them crush it. The Top 10 PPC Marketing Resources And Tools We Use Google Ads Google Ads is the reigning champion of PPC. The Google Ads tool and the advertising network are second to none. Whenever we’re launching a PPC marketing campaign, we start with Google Ads, then expand as we see results. So, there is no better place to start your PPC education than with Google. These resources provided by Google are a mix of beginner and expert tips and tools. Before you begin your own AdWords campaign, start here and get educated. Resources that Google makes available to learn about PPC: Google Ads Youtube Channel Google Ads Best Practices Microsoft Advertising The number 2 search engine to generate motivated seller leads consistently is Microsoft. Although they’ve made huge competitive strides, it’s nowhere near Google. But, Microsoft is still an important and useful platform for showing real estate ads. It’s demographic tends to be slightly different than that of Google and is a less expensive cost-per-click alternative. Like Google, Microsoft Advertising offers its library of resources on how to use its PPC tools: Get Started With Bing Ads Tutorial Bing Ads Get Started Guide Wordstream [Image Source] Wordstream’s PPC University Who’s not looking to cut down their PPC learning time and, in return, reduce your management costs and get better results? Wordstream can be used as that go-to PPC source. As both a PPC tool and consulting agency, Wordstream has grown to become one of the most comprehensive resources for PPC knowledge, offering up full online training (for free) via their PPC University section. Also, check out their Grader tool. Submit your PPC account to see how it ranks and get weekly reports. We love Wordstream and recommend you check out the following: Wordstream University Wordstream Blog Wordstream Grader Tool SEMRush – Traffic And Competitor Analysis [Image Source] SEMrush Want to see what your biggest competitors are doing with their PPC marketing campaigns in their market? Well, tools like SEMrush can help you do just that. SEMrush is a keyword research tool with a database of over 35 million keywords and keyword phrases used to drive website traffic. The data is taken directly from Google’s organic search results as well as Google Ads. It is one of the best keyword research tools available. Best of all, you can use it as a spy tool. It currently offers a free (limited) version and a full, paid, version. Why … Continued

AdWords Nerds Review – PPC Service For Real Estate Investors

Is AdWords emptying your budget with little return? Are you managing your own campaign? If hastily created, PPC can be a money pit. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo PPC (PayPerClick) marketing is one of the online lead generation strategies we teach our Carrot clients to use to get traffic coming in while you build up your SEO and content marketing. Why? Because SEO is a long term game (highly profitable but it takes patience)… while with PPC marketing you can have traffic and leads coming in, in hours or days. It’s not “one or the other”… it’s a matter of your real estate lead gen goals and which one or ones best fit into your overall time and money budget to reach the prospects that you need to keep growing your business. Like this chart shows… PPC Marketing Can Be A Critical Part Of An Overall Lead Generation Effort For Many With that said, if you know that PPC marketing can be a great tool for you and your real estate investing business, but just don’t have the time to learn it yourself, you need to seriously think about finding an amazing team to do the work for you. Who specializes in working with real estate investors and all of the intracacies involved. Who specializes in performance above all else, not just setting up and automating a PPC campaign. And who delivers amazing customer support that you’re used to as a Carrot client. So… We Welcome Our Latest Carrot Certified Partner To Our Community… We’re excited to announce welcoming in AdwordsNerds to our Carrot Marketplace as our Carrot Certified Partner on the PPC marketing side of things. So, one of the first things you need to take into consideration before starting out in PPC is to perform a simple review Google search. Start the search by Googling terms such as “AdWords Nerds review” or “reviews of AdWords Nerds”. It’s important for you to have in mind how different PPC service companies have performed with past clients. Take a look at ratings, management fees, costs per conversions, lead generation, if you will have access to your account. There are some PPC consultants who might charge $150 to $5000+ per month or charge a flat rate per lead. Adding that optimized real estate PPC specialist is often the more “cost-effective” route than signing with a large agency. Those investors that try to manage their own AdWords campaigns usually become frustrated at quit. Leaving a bad experience. The solution: Hire a professional PPC service for real estate investors. AdWords PPC can be a very complex process. Without the proper guidance and education, one can become confused while wasting a lot of marketing dollars. With that, Dan at AdWords Nerds stepped up to the plate! AdWords Nerds is a certified InvestorCarrot PPC company and partner. Dan wrote a very detailed PPC guide that explains what things you should know about AdWords before you start advertising and spending money. This guide lays out the things you must know about AdWords before you start using it. Real estate investors have one of the toughest, weirdest, most complicated AdWords markets in the world. Dan came into investing after running AdWords campaigns in a dozen different industries. He worked with plumbers and coaches, plastic surgeons and ambulance companies. Not a single one of them had the sheer level of insanity found when he started digging into the world of online marketing for real estate investors. Why is that? Well, there’s a few reasons: High Potential ROI On Real Estate Deals Lends Itself To … Continued

Nearly $75,000 Net Profit With PPC Marketing and InvestorCarrot – Chris Campbell Case Study

One of the coolest parts of our job here at InvestorCarrot is hearing the stories from our members when they implement stuff leveraging our system and get great (life changing) results. Well, one day we got this email below from one of our investor members, Chris Campbell of Real Property Mavens. So we hopped on and did a video case study with Chris recently that you can dive into below. On this Carrot Customer Case Study we dive into…  How he set a goal to do 6 figures his first year wholesaling (and fell just short) How Chris got started and what spurred him to quit his job How he found his first mentor (who he ended up closing 10+ deals with him) What he learned from getting cut out of multiple deals by his mentor How he lost $25k in profits on 1 deal by going “cheap” on the ______ _____ (find out in the video below) How he transitioned into a full-time wholesaler and netted almost $75k in 6 months in 2014 w/ online marketing through InvestorCarrot … and a lot more! Chris has a great story and he walks through how he started, how he got burnt, how he landed on his feet and went full-time, and what he does to generate his leads and deals right now in 2015 leveraging the web. Dive Into Chris Campbell’s Story Below! If you’re looking to ramp up your lead generation and you see the web as a way to get in front of more motivated sellers, cash buyers, rent to own tenants, and more… check out the InvestorCarrot demo and see what Chris and countless other investors are experiencing with InvestorCarrot. If you are an InvestorCarrot member and you’re interested in ramping up your PPC (payperclick) marketing like Chris did, check out our PPC services in the Carrot Marketplace.

Site Audit – Improve Your Website’s Performance

Improve your website’s performance The report provides you with a custom to-do list with recommendations, keyword rankings, analytics, backlinks and more! Prioritize the website issues you need to fix Remove the guess work of why your website isn’t showing up in Google results and fix on-page SEO mistakes that will help your website’s content be found by leads. Analyze the keywords on your site Understand how Google sees your websites by the most relevant keywords you are placing on your site. Find gaps in your title tags, meta descriptions, headings and more. What our members are saying…

Carrot Website Pricing (Annual)

Launch a website that attracts the most motivated leads Pick the plan that fits you best! Starter $76/month billed annually @ $908/year A high-performing website with everything you need to get online and convert traffic into leads. Most Popular Plus $100/month billed annually @ $1,204/year Rank higher in Google with the ability to research, plan, and execute an effective SEO marketing strategy. Everything in Starter… + Advanced SEO Tools & Tracking Grow $150/month billed annually @ $1,796/year Save time and money by using marketing automation & SEO data to generate consistent leads. Everything in Plus… + Content Automation Tools Premium Site Designs Have questions for our team? Book a call here. Full Feature Comparison Starter Plus Grow Starter A high-performing website with everything you need to get online and convert traffic into leads. Join Now Plus Most Popular Rank higher in Google with the ability to research, plan, and execute an effective SEO marketing strategy. Join Now Grow Save time and money by using marketing automation & SEO data to generate consistent leads. Join Now $76/month Billed annually @ $908/yr $100/month Billed annually @ $1,204/yr $150/month Billed annually @ $1,796/yr Carrot Websites High-converting website 1 Included 1 Included 1 Included Add additional sites at any time for just $25/month SEO-Optimized Content Visual Editor Fast and secure managed hosting Lead Manager Lead Source Tracking Integrated Google Maps & Streetview Immediate Email Alerts & Followup Additional Users Advanced SEO Tools & Tracking to Grow Your Traffic Website Traffic Analytics Campaign tracking links 3 included 3 included 3 included Purchase additional campaigns at any time Track SEO Keyword Rankings 3 Keywords 25 Keywords 25 Keywords Purchase additional keywords at any time Keyword Explorer: Perform Keyword Research — SEO Overview Dashboard — On-Page SEO Recommendations — Content Automation Tools Automated Content Library — — AI Rewrite Tool — — Niche Authority Builder — — Auto Location Pages — — Up to 25 Unique Content Scoring & Guidance — — VideoPost — — Transcriptions @ $1.80/minute Stand out from your competition Premium Designs Add any time for $25/month World-Class Support Chat and email support Group onboarding and training calls Carrot strategy guides Carrot Facebook Community Phone Support & 1:1 Strategy Calls Add Premium Support to any plan for $59/month Connect your website with other popular tools Third-Party Integrations Zapier SMS Lead Notifications Add Integrations to any plan for $25/month Carrot Marketplace — Managed Services To Do Your Marketing Done-For-You SEO Services Done-For-You PPC Services Pay-Per-Lead Vendors And more! View the Carrot Marketplace → DIY Your Site Setup… Or Let Our Team Help Add to any membership, and leverage our Carrot experts to get your site personalized quickly: Quickstart Want to get your site up and running ASAP? This setup option is for you. $275 one-time setup, per site Quickstart Plus Our team of experts will set up your site and craft custom content. $1,200 one-time setup, per site Answers to Common Questions What happens after I join? First, we’ll ask you about your business so we can personalize your experience. Then, you will create, personalize, and launch your website. Next, pick your traffic plan and use our guides and training to grow your online marketing. You can join the Carrot Community for support, updates, tips… and to celebrate your wins as you generate traffic and leads! Does Carrot “do my SEO” for me? Carrot sites are optimized for SEO—meaning known best practices and tech is already in place! When you create your site, we will ask you some questions and automate the initial on-page setup. Often times this jumpstart helps our customers sites get ranked … Continued

Carrot Website Pricing

Launch a website that attracts the most motivated leads Pick the plan that fits you best! Starter $89/mo A high-performing website with everything you need to get online and convert traffic into leads. Most Popular Plus $118/mo Rank higher in Google with the ability to research, plan, and execute an effective SEO marketing strategy. Everything in Starter… + Advanced SEO Tools & Tracking Grow $176/mo Save time and money by using marketing automation & SEO data to generate consistent leads. Everything in Plus… + Content Automation Tools Premium Site Designs Have questions for our team? Book a call here. Full Feature Comparison Starter Plus Grow Starter A high-performing website with everything you need to get online and convert traffic into leads. Join Now Plus Most Popular Rank higher in Google with the ability to research, plan, and execute an effective SEO marketing strategy. Join Now Grow Save time and money by using marketing automation & SEO data to generate consistent leads. Join Now $89/mo $118/mo $176/mo Carrot Websites High-converting website 1 Included 1 Included 1 Included Add additional sites at any time for just $29/mo SEO-Optimized Content Visual Editor Fast and secure managed hosting Lead Manager Lead Source Tracking Integrated Google Maps & Streetview Immediate Email Alerts & Followup Additional Users Advanced SEO Tools & Tracking to Grow Your Traffic Website Traffic Analytics Campaign tracking links 3 included 3 included 3 included Purchase additional campaigns at any time Track SEO Keyword Rankings 3 Keywords 25 Keywords 25 Keywords Purchase additional keywords at any time Keyword Explorer: Perform Keyword Research — SEO Overview Dashboard — On-Page SEO Recommendations — Content Automation Tools Automated Content Library — — AI Rewrite Tool — — Niche Authority Builder — — Auto Location Pages — — Up to 25 Unique Content Scoring & Guidance — — VideoPost — — Transcriptions @ $1.80/minute Stand out from your competition Premium Designs Add any time for $29/mo World-Class Support Chat and email support Group onboarding and training calls Carrot strategy guides Carrot Facebook Community Phone Support & 1:1 Strategy Calls Add Premium Support to any plan for $69/mo Connect your website with other popular tools Third-Party Integrations Zapier SMS Lead Notifications Add Integrations to any plan for $29/mo Carrot Marketplace — Managed Services To Do Your Marketing Done-For-You SEO Services Done-For-You PPC Services Pay-Per-Lead Vendors And more! View the Carrot Marketplace → DIY Your Site Setup… Or Let Our Team Help Add to any membership, and leverage our Carrot experts to get your site personalized quickly: Quickstart Want to get your site up and running ASAP? This setup option is for you. $275 one-time setup, per site Quickstart Plus Our team of experts will set up your site and craft custom content. $1,200 one-time setup, per site Answers to Common Questions What happens after I join? First, we’ll ask you about your business so we can personalize your experience. Then, you will create, personalize, and launch your website. Next, pick your traffic plan and use our guides and training to grow your online marketing. You can join the Carrot Community for support, updates, tips… and to celebrate your wins as you generate traffic and leads! Does Carrot “do my SEO” for me? Carrot sites are optimized for SEO—meaning known best practices and tech is already in place! When you create your site, we will ask you some questions and automate the initial on-page setup. Often times this jumpstart helps our customers sites get ranked for popular searches in their local area within 2 weeks… but your ongoing need for optimization and SEO work depends a lot on your … Continued

Carrot Website Features

Discover The Power Behind Your Carrot Website By default all Carrot members have access to our base website platform. This platform is as powerful as it is robust. We built Carrot to optimize for performance and results. Check out the features included in our base subscription below. 👨‍💻 High Converting Website Launch your website with the power of Carrot’s high-converting websites, where design meets functionality. Each site is crafted with a deep understanding of the real estate industry’s nuances, ensuring your visitors aren’t just browsing, but are nudged towards meaningful actions. Enjoy the dual benefits of an elegant online presence coupled with a platform built to turn visitors 👉 leads. ⚙️ Easily Edit Your Website Say goodbye to complicated editing and hello to Carrot’s user-friendly website platform. We understand that time is precious, so we’ve designed our sites to be easily customizable. Whether you’re tweaking text, swapping images, or adjusting layouts, Carrot ensures you can make it your own with just a few simple clicks. Dive in, and experience the ease of editing firsthand. 📈 Website Analytics Unlock the story behind your traffic with the Carrot website analytics tool. Dive deep into the ‘where’ and ‘how’ of your visitors – pinpointing precisely which sources are driving them to your site. But it doesn’t stop there. Our tool also highlights how well you’re converting that traffic and, best-performing pages making the most impact. With a Carrot website, you’re not just seeing numbers; you’re gaining insights to direct your marketing strategy effectively. Learn more about the analytics feature → 🔗 Campaign Tracking Links Have you ever sent out a link to a list or put it on your website and wonder how many people are clicking it? Now you don’t have to wonder. Master your marketing campaigns with Carrot’s campaign tracking tools. Easily craft custom links tailored for your PPC or one-off promotions, and let your Carrot website do the heavy lifting. Our campaign tracking tool monitors each click and reports conversion rate of each link. Learn more about campaign tracking links → 📊 Keyword Rank Tracker Navigate the ever-shifting landscape of search your Carrot website keyword rank tracker. This nifty tool keeps you in the loop, showing precisely how your chosen keywords perform over time. Watch their ascent, note the fluctuations, and gather insights to refine your SEO strategy. With our tracker, you’re not just observing; you’re staying steps ahead in the SEO game. Learn more about keyword rank tracker → 🤝 Carrot’s Lead Manager When leads opt into a Carrot website form, our platform springs into action, neatly organizing each potential lead. Each lead will show exactly where it came from so you can double down on what’s working. No more sifting through cluttered inboxes or jumbled lists. With our lead manager, every prospect has its place, ensuring you never miss an opportunity to engage or follow up. Learn more about Carrot’s lead manager → 🖥️ Access To The Carrot Community Dive into Carrot’s community. You will find experts talking about SEO strategies, and marketing tactics. You will find case studies, how-tos, and connections for your real estate deals. Don’t go it alone, join the Carrot community and engage with other real estate investors across the US and improve your Carrot website and experience. Learn more about Carrot’s community → 💻 Group onboarding & coaching Our group onboarding and coaching calls are your compass to success. Dive into interactive sessions where you not only grasp the ins-and-outs of our platform but also exchange ideas with peers. It’s more than just guidance—it’s an opportunity to gain clarity, ask questions, and leverage … Continued

ChatGPT For Real Estate Investors | 8 Prompts To Try Out In 2024

Discover the ultimate advantage: ChatGPT for real estate investors that can revolutionize your content creation! × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo In today’s fast-paced world, every second counts when it comes to real estate investing. Successful investors are already tapping into its limitless potential, gaining an undeniable advantage. Don’t be left behind! Join the elite league of winners who harness ChatGPT’s prowess to unleash fresh ideas, gain invaluable insights, and make smarter investment moves. Prepare for a journey as we unveil 8 exclusively tailored ChatGPT for real estate investors prompts, igniting your content and copywriting skills like never before. Buckle up for a ride with ChatGPT as your ally. It’s time to unlock the AI-driven path to unparalleled success. Let’s dive into the ChatGPT Prompts for Real Estate Investors and seize the future NOW! ChatGPT and SEO Regarding ChatGPT and SEO, it’s essential to understand that simply using AI won’t guarantee higher rankings. However, AI can be a valuable tool for optimizing your content to reflect your unique voice and save you time and resources. Ultimately, what matters most is having high-quality content that demonstrates your expertise, authority, and trustworthiness. Google has stated that AI-generated content is not automatically penalized, but it needs to be genuinely helpful to have a chance at ranking well. Why Are Prompts So Important? You need to give it the correct information to get high-quality results back from AI tools like ChatGPT. There are a couple of simple ways to do this. The biggest advice we can give you is to give the AI context, like who you are, what you want AI to accomplish, and the context in which the content will be used. Not a prompt expert? No worries, keep reading below for some helpful prompts we have found that work well. ChatGPT for Real Estate Investors – 8 Prompts for 2024 The collection of prompts below is a great starting point. You are encouraged to tweak them slightly based on your brand, location, and the problems you want to educate your customers on. If you want to focus on foreclosure or flooded houses, the AI can help, tell it what you need. 1. Compare Two Options Prompt This prompt is excellent if you want objective pros and cons for two options. In our case, we will compare selling to a real estate investor vs. a real estate agent. Prompt: “What are the main differences in selling your house to a real estate investor vs a real estate agent?” 2. Frequently Asked Questions Prompt FAQ pages are a great way to educate visitors, build credibility and convert visitors into leads. A real estate investor website often has a single FAQ page encompassing common questions a lead might have. However, you can create multiple FAQ sections on your website for specific situations like foreclosure, inherited houses, selling when upside down, etc. Using ChatGPT allows you to create FAQ-style pages with the following prompt quickly. The best part? You can ask for Google Structured Data which Google typically looks for when creating featured snippets in search results. We think this could play a huge part in Google BARD’s AI. Google will likely use rich snippets and structured data when answering user queries. Prompt: Act as a real estate investor who owns a website called OfferPear (offerpear.com). Write an FAQ page for someone who is looking to sell their house fast to a real estate investor. Make the markup of the page follow Google’s structured data. Make the page HTML format with h4 headings … Continued