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Real Estate Marketing Plan: Simple 90 Day Strategy To Your First Leads Online

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Frustrated by the slow drip of leads? As a real estate investor, you know time is money. Waiting months for a trickle of potential deals can seriously hinder your growth. This blog post is key to unlocking leads in just 90 days. We’ll unveil a data-driven real estate marketing plan designed for 2024, helping you attract motivated sellers and generate more deals faster. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Well, that’s a pretty common problem to have. We all had it at one point, and you’ll probably have it if you don’t have it right now. I will walk through this Carrot whiteboard strategy, a suggested path in your first 90 days with your online marketing strategy in the real estate industry. Real Estate Marketing Plan: Our Simple 90-Day Lead Generation Strategy For Sellers and Buyers If you haven’t set up your website yet, the first thing you’ll do is, of course, get one. If you need a website, check us out at carrot.com. If you’re not a Carrot member, you can also check out biggerpockets.com or Facebook forums to see how our clients perform. That’s great! We’ll roll with whatever you have going on now. The first 90 days are the foundation. So, many people have unreal expectations in their first 90 days of any marketing, but primarily online. Online marketing takes some time to develop, so if you’re looking at SEO, PPC, or something similar, your first 30 days, especially, are spent getting things going and refining things. Even if you’re doing PPC, your campaign won’t be optimized in that first month. So, have realistic expectations about your first 90 days. This is your foundation setup, and you will scale up after that. One of the biggest things is you need to have patience in these first 90 days because if we expect the world to change in 90 days, you expect a flood of leads to start coming in, but you’re not putting a flood of marketing out there; then you’re probably not going to get the results that you expect. I’m not saying that you can’t get a flood of leads in the first 90 days; you totally can, but you have to put a flood of marketing out there to capture that, and we’ll show you how to do that. So, one thing I want to ensure that we all do in our marketing and our businesses is to keep your marketing simple initially. You see many different marketing methods and must explore them all at once. But that isn’t the path you need to follow. We’ll often look at companies and go, “Man, that company is exactly where I want to be,” but they didn’t start there. They slowly stacked things onto their business, and over time, as they found out something worked, they made it good; they made a process. They systemized it and said, “Let’s stack something else on there.” That’s how a real estate investor goes from doing their first deal to 2,000 deals. It doesn’t happen overnight. It happens by stacking marketing methods and systems, one by one, as they perfect each of them. So have patience and stack your efforts. Conquer Online Marketing in 90 Days: Start with a High-Converting Website on Carrot.com Forget chasing trends or endless social media strategies. Here’s a fact: Your website is the foundation of your online marketing success. That’s why experts recommend launching a high-converting website as the first step in your online marketing journey. But building a website can feel … Continued

2016 Carrot Year-End Review – We Take Look Back On An Amazing 2016

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2016 was a banner year here at Carrot and our customers. Here’s a brief snapshot at some cool things that happened in 2016. It was an outstanding year for our Carrot members and another amazing year of growth for our team and company. We’ve been able to grow and add exceptional team members so we can focus on YOU. Amplifying our members to get more out of their business, so they can do more of what makes their heart sing. Let’s recap some of the cool stuff in this quick post! So, What Happened In 2016 Here At Carrot??? Clients crushed it generating leads 14 awesome new features released Customer Success team worked their tails off Our team grew and had a blast … and more! Here we go! Hundreds Of Thousands Of Leads… You’re Crushing It! You guys made another forceful charge in 2016. With over 200,000 leads coming in this year (when you DON’T count phone call leads… which we can’t track in Google Analytics currently) you’re pulling in more PPC, SEO, and social media online leads as a collective group than any other real estate investor lead generation platform… by far. Keep crushing it! 52% From Mobile Devices Which States Converted More Leads? Well…  9 Major NEW Features Launched Another Core Value of ours is “constant never ending improvement“… and both our members and Carrot continued to push this value. In addition to the features, we released in 2016 to help our clients spend less time hassling with tech and marketing issues and to pull in more and better track leads… New Innovative Features we rolled out in 2016 include (but not limited to)… Robust Analytics, Slick Dashboard, and Fresh Site Design Options Autocomplete Address for Real Estate All Your Leads In One Place, Campaign Tracking Carrot Lead Manager For Real Estate Investors + Agents And here’s the latest new feature we launched just in the past few weeks… at NO extra cost to you. Enjoy :-) 400+ “Doses Of Awesomeness” From Clients Changing Their Businesses And Lives! We LOVE those! And those are just the ones we get each week… not counting the hundreds that happen that we never hear about! Our Team: Bigger, Tighter, More Awesome 2016 brought a lot of changes, growth, fun, and challenges with our team here at Carrot. But I can say that we fully lived and breathed our Core Values each and every day. How? Well to name a few… The Carrot Community And Our Carrot Team Was Able To Raise Over $6,700 For A Cause When we started Carrot we decided to do it differently than my previous companies. We said… “Everything will be focused on us living and delivering our Core Values within our team and our customers, building fun into our company, being a ‘beacon of positivity and possibility‘ for our clients and community, and truly genuinely care about people… so this company and our team can amplify those great people and great causes around us”. October was one of the times that we had the opportunity to give back to a very special cause. 2,000+ runners and walkers brought positive attention to the tragic events that happened at Umpqua Community College in 2015 in our small Oregon community. The Umpqua Strong Race 9k and 5k event was created to honor the victims and raise money for UCC foundation. The event raised more than $60,000 which goes toward funding 10 scholarship programs in the names of the shooting’s victims and survivors. It’s a HUGE testament to the amazing community of clients, listeners, and team members we’ve been able to attract over … Continued

4 Reasons Why You’re Not Getting Real Estate Leads Online And How To Fix It

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This has to STOP… Obviously, you want more traffic and leads, right? We’ve all struggled to increase website traffic, and every lead guru has a big bag of tricks they’re eager for you to try. But… it’s a heck of a lot simpler than that. All you need to do is fix these 4 common reasons that are often neglected by real estate website owners either because they don’t understand their importance or because they are not sure how to approach them. Hey guys and girls, Trevor here coming at you with another whiteboard strategy sketch and these are getting really, really fun. I don’t know how many we have done so far but we have a lot more in store for you guys and keep the questions coming because the way that we come up with these things right here is from questions directly from you guys. Send them to us at support@oncarrot.com, through the comments section below or go to oncarrot.com and check us out. On this particular video, we’re going to address one of the most common “problem” questions that we get… “Why am I not getting the real estate leads online that I want or I’m NOT getting any leads?” Because in order for you guys to get value out of leveraging the web with your marketing, you got to be getting leads in some way whether it’s phone calls, whether it is people submitting forms, whatever it is. Leads have to be had, otherwise, you are not getting the value out of it. We boiled it down to just four reasons that you are not getting the number of leads you want. As you are going through this particular strategy sketch, make sure that you are identifying which one or ones of these you need to tap on next. Okay? If you are not getting leads you want, you need to be doing one of these things better or more. Why Your Not Getting Real Estate Leads Online Reason #1: Traffic The first thing you want to look at is your traffic. That’s the most obvious thing, right? Because you can’t get a lead if you are not getting people to land on your website. How do we get more people to land on your website? The first thing we’d like to see is that you are getting at least 25 visitors to your website per month and we are saying at a minimum because on average let’s say it’s a motivated house seller website… you might be converting three, five, six, seven, eight percent,10% if you are doing really well, into a lead. If you are converting at 10%, which is a really high conversion rate in this type of market, you are only going to be getting about two to two and a half leads per month. Now that is not a lot of leads so that is your issue. If you are getting less than 25 people to your website a month, then that’s probably the first thing you need to focus on. If you are getting 50, 60, 70, people to your website a month and you are still not getting very many leads, let’s say it’s converting at less than 1%, we are going to move on to the next thing. Why Your Not Getting Real Estate Leads Online Reason #2: Quality of Traffic The next thing is the quality of your traffic. First off, if you have traffic coming in and you are getting 20, 30, 40, 50, 60, 100 people to your website a month but you are still not … Continued

Running For A Reason: Umpqua Strong Race… YOU Helped Raise Over $60,000 For Scholarships

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A few years back we started this company and we decided to do it differently than my previous companies. We said… “Everything will be focused on us living and delivering our Core Values within our team and our customers, building fun into our company, being a ‘beacon of positivity and possibility‘ for our clients and community, and truly genuinely care about people… so this company and our team can amplify those great people and great causes around us”. Fast forward 3 years and it’s pretty humbling and awesome seeing this company grow with intention. Last weekend was one of those times. Over 2,000 runners and walkers set out to bring positive attention to the tragic events that happened at Umpqua Community College one year ago in our small Oregon community. The Umpqua Strong Race 9k and 5k event was born to honor the victims and raise money for UCC foundation. The event raised more than $60,000 which goes toward funding 10 scholarship programs in the names of the shooting’s victims and survivors. YOU, the Carrot community and our Carrot team was able to raise over $6,700 for the cause and it’s a HUGE testament to the amazing community of clients, listeners, and team members we’ve been able to attract over the years. Thank YOU. The Carrot Team wants to send a HUGE thank you to everyone who made a pledge towards the cause! Thank you for everyone who sent prayers toward our community this past year. Thank everyone for being inspired to also “genuinely care” and be that “beacon of positivity and possibility” in your world and to pass those good vibes here to Roseburg, Oregon… a community most of you have never been to. It means a lot. So with that said, we wanted to write up a quick little post and share the day with all of you. You helped make a massive difference and we’re proud as heck of having you in our lives. Sorry if we didn’t get everyone running in the pics! Some of you were so fast we couldn’t find ya on the course! Roseburg and Carrot Thanks YOU! Thank You For Being Amazing. We’re Grateful For An Amazing Community In Roseburg and With You, The Carrot Community!

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Conversation Marketing: How to Get More Traffic to Your Real Estate Website Without Paying for It

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I think it’s safe to say… everybody wants more traffic. In fact, every time you hear about a new real estate agency crushing it online, I know exactly how you feel: envious, resentful … discouraged. Why? Because over the last decade, the internet has become a universal part of the home buying process. Did you know? A full 92% of all home buyers — across every geographic region and age range — use the internet during their search. What’s more, for 42% of those buyers, the internet is their very first step. Of course, you already know all that. Here’s the problem … Most real estate agents and investors simply don’t know how to generate enough online traffic to meet their lead generation needs. As a result, we often turn to paid traffic as an answer. But with the average cost of a single click for a location-specific phrase like “purchasing a home” sitting at $24 … paying for that life-sustaining traffic doesn’t come cheap. The good news is paid traffic — whether from Google AdWords or social media — doesn’t have to be the cornerstone of your online marketing strategy. In fact, it shouldn’t be. Last year, of the 200,000+ leads our clients pulled in online, pay-per-click accounted for less than 20%. Eighty percent of our clients’ leads — roughly 160,000 from all over the nation — came from free and organic search. How? Through an approach we call conversation marketing. However, before we jump into our three-phase approach to generating more traffic and leads, let’s start with a few foundational principles. Why You Shouldn’t Pay for Traffic If You Don’t Have To With a subtitle like that, you might think I’m advising against using paid advertising in total. I’m not. There’s definitely a place for PPC and social media advertising to boost your website traffic fast, particularly when you avoid the common mistakes. But to generate traffic, leads, and revenue over the long term, you need to create content based on your target audience’s real needs and concerns. The difference between the two approaches comes down to separating your traffic-driving goals into two clear groups: (1) search-engine optimization (SEO) tactics to increase organic visitors — what we’ve termed conversation marketing — and (2) PPC tactics to increase paid visitors. Knowing the differences is vital. Why You Should Use Both SEO and PPC In Your Marketing Efforts For Best Short And Long-Term ROI And Consistency Why you should use both SEO and PPC in your marketing efforts Image Credit: Investor Carrot While it may sound technical, SEO really just comes down to creating search friendly content that your target audience will find helpful. We’ll get into the details of how to do this in just a minute. For now, it’s important to be aware that SEO takes a larger upfront investment of time and resources and its results don’t materialize overnight. The difference between the ROI for SEO and PPC Image Credit: Investor Carrot However, the benefits of your investment in SEO — i.e., conversation marketing as opposed to paid sources — are profound: Content Marketing Versus Conversation Marketing All of the benefits listed above come directly from an approach to online marketing known as content marketing. Since 2012, the phrase “content marketing” has exploded. Google Trends officially dubs it a “breakout,” meaning the number of global searches for the term has increased by over 5,000%. And it’s no accident that 77% of B2C marketers and 76% of B2B marketers to say that they’ll increase their content marketing efforts this year. The explosion of all things “content” is rooted … Continued

NEW! Robust Analytics, Slick Dashboard, and Fresh Site Design Options! 

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Today is a pretty big deal. Why you ask? Because we just rolled out 3 major updates to the InvestorCarrot platform (Carrot V2) that are going to make your life easier, more effective, and be an amazing platform to house our future inbound marketing tools and features. It’s funny how things work out. For the past 6 months we’ve been working on some big projects here at Carrot and several of them just happened to wrap up around the same time. So we decided to do one big release (after a bunch of testing) this morning of those 3 major updates. More under the radar, we’ve also released dozens of other smaller updates this year and have other big updates rolling out over the next several weeks (like Land Buying / Selling websites, and more). But let’s dive in to what’s new in your InvestorCarrot account as of today! NEW: The Carrot Dashboard: The Foundation For The Future Our vision here at Carrot is to build the single most effective and simple to use tool for high achieving real estate investors (and soon to be agents as well) to attract more high quality prospects online and convert more of them into profitable leads.  With tens of thousands of leads per month being pulled in through our platform by our members every month already, we’re proud as heck of what our members like you have helped us build over the past 2.5 years. But, to make room for the amazing features and tools we have planned for the rest of 2016 and into 2017, we decided to redesign your user dashboard from the ground up. Take it for a spin and let us know how you like it. The biggest changes you’ll see are…  More simplified dashboard showing your websites in a more compact space We’ve brought many of the settings for your websites out of the confusing WordPress interface and into a simple and intuitive custom dashboard. Want to add tracking codes to your site? Attach a domain? Great, it’s just 2 clicks away now :-) More robust website stats! (more on that below) Better organized way to display the different types of websites you can setup in your account It looks clean and crisp. Can’t beat that! You’ll notice more changes too but you’ll have to dig into your new dashboard to discover everything :-) Check Out More Of Our Latest Features: NEW! All Your Leads In One Place, Campaign Tracking, & A New Dashboard View NEW: Know Your Numbers With Carrot Site Stats Having quick access to your basic website stats is important to knowing what’s working and what isn’t. So we decided to bring more useful data and fancy graphs right into your dashboard for each website. This will help you save time from having to learn Google Analytics and it’ll deliver you the essential traffic data that you need on a continual basis. You’ll notice more changes to your stats to come as well so be on the lookout! Now See Robust Traffic Stats (more to come!) NEW: Fresh Website Styles Rebuilt From The Ground Up For Desktop And Mobile = Beauty + Performance At Carrot, all of our website design decisions are based on performance. Will these changes improve the conversion rate and overall ROI for our clients or not? Over the past year we’ve had countless requests for “new site designs” so you can even better stand out from other’s in your market. After all, you already know that Carrot is the most effective tool for SEO and conversion in the industry (which is why more Carrot websites control more top … Continued

How To Use Facebook Retargeting Ads To “Fetch Back” More Real Estate Leads

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You know all of those sellers, buyers, and tenants who land on your real estate website but never fill out a form or give you call? (i.e. – most of your visitors) They bail from your site to never return. What if you could “fetchback” a healthy percentage of them and turn them into a lead and deal after they leave?  Well, you can (and we have been) do it with retargeting… especially Facebook Retargeting. Follow along with us as we walk through the steps to create a simple Facebook campaign to fetch back your lost leads. So put on your big boy (or girl) pants and roll up your sleeves for this really really detailed guide on getting your first Facebook retargeting ad launched today. It’s a doozy so hold on tight :-) So, What Exactly Is Retargeting / Remarketing Anyway And Who Should Use It? Raise your hand if you’ve ever visited a website (looking at shoes or even our site) and then magically you see ads on Facebook and other websites you’re on for that exact company or product? Ya, I think we all have. And retargeting ads return the best ROI that we see in any of our own marketing. Retargeting basically drives potential leads back to your website by targeting the users who have previously visited your website with ads on other websites… like Facebook… but didn’t opt-in or take a specific action. Once the visitor leaves your website they can be displayed customized ads as they move around the Internet. These ads bring your brand back in front of them, often generating the highest click-through and conversion rates of any type of online advertising. How Retargeting Works In Simple Terms Retargeting can be one of the highest return on investment paid advertising channels real estate investors and agents can use today. As far as what types of real estate investors or agents should be using retargeting / remarketing on Facebook in your business, if you’re doing any of these types of marketing actively below you NEED to be using retargeting. Are you actively marketing and driving traffic to your website right now using any of these?  Direct mail – If you include your website or if people search on Google and land on your site, retargeting is a must. PPC Marketing – If you’re driving people with paid clicks through PPC, retargeting is a must. SEO – Working your butt off on that high ranking that’s generating traffic? Retargeting is a must. Craigslist – Yes, Craigslist is free, but may as well fetch people back who visit your site but don’t convert right away. TV / Radio – People are likely hitting Google to research your company name or phone number and landing on your site. Retargeting is a must for you too. Buying Leads – After you call a lead you bought, they’re hitting the web and researching you. If they land on your site, keep your name in front of them with Facebook retargeting If you’re doing any of those actively and investing money and time into them, retargeting will help you fetch back more of them who visit your website and turn them into more leads over time. If you convert just 1 more deal every year because of retargeting isn’t it worth it? I’d say so. Why Use Facebook Retargeting Specifically As A Real Estate Investor Or Agent? First off, marketing 101 is to deliver a targeted message to your best prospects where they already hang out. That’s why bandit signs can be so effective… because you’re putting your message in front of your prospects where they’re already driving. With … Continued