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Real Estate Marketing Plan: Strategic Marketing Template for Real Estate Agents + Investors

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Looking for a sample real estate marketing plan to create your strategy? We’ve got you covered. Why You Need A Real Estate Marketing Plan According to the U.S. Small Business Association, only 56% of small businesses with 50 or fewer employees have a marketing plan. Almost half of smaller businesses are missing out on leads and sales. Here are four other reasons why a marketing plan is essential for your real estate agent or investor business. Sample Real Estate Marketing Plan At its basic level, a real estate marketing plan answers a series of questions that helps you define your ideal targets and craft your business’s most compelling offers into a cohesive story. It uses good distribution channels to reach your ideal targets. Here are the questions you need to ask when making a good real estate marketing plan: Here is a quick video that can help get you started… Real Estate Marketing Plan: Simple 90 Day Strategy What is Your Marketing Goal? First things first: you need to set your goals and objectives. Clearly, state what you want to accomplish for yourself in your real estate business. If you’re an investor, it could be buying 50 properties this year. As a real estate agent, you might consider closing 100 listings. Or, in both situations, you could want to get your brand or name out more for recognition. It could be that 50 percent of your target market knows who you are. Set goals that you can quantify to record and track your accomplishments. Develop a 10,000-foot vision for your business, such as… Then quantify that vision with measurable goals. Measurable goals might include: What Impact Do You Want to Have in Your Communities? You want your real estate business to be sustainable and build a good relationship with your community. How you approach and treat your clients has a tremendous impact on how your business is viewed within your market. Your clients directly affect your business reputation, lead, and deal volume. But it’s not just your direct clients. Anyone that you interact with can be considered an indirect client. Residents, Facebook friends, your website host, employees, contractors, partners, and suppliers. You must constantly assess your behaviors and their impact on your local community and the broader audience. Image: Placester Then you can assess and find your niche within. What events to attend and who to build relationships with. Your community approach will also help you create your immediate and long-term business needs. Is Your Market Saturated with Similar Offers? You want to build strong relationships with your customer base. As you’re maintaining a high value and positive service for your customers, they’re more likely to spread the word among their peers. If you’re in a competitive market and find it hard to make your marketing stand about your competition, then be sure to make your service and client experience stand out. Build your real estate brand identity, and your customers will become ambassadors if they see and feel that “above and beyond” connection. Marketing Strategies for Real Estate: How Tough is Your Competition? First, you need to identify your competitors. Take into account your potential or future competitors too. There are a couple of methods you can use to do this. 1. Look at them from a customer’s point of view If you can look at your competitors from a customer’s point of view, you’ll be able to spot some of their larger strengths and weaknesses. It’s a fun yet challenging activity to think like a customer. Why would a customer want to use them as a real estate service? Is … Continued

Real Estate Website Design: Credibility Sites Vs. Targeted Sites

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So you’re getting ready to launch your online marketing campaign, but you’re probably thinking “Man, what type of website am I going to build?” At Carrot, we have general credibility websites and we have targeted websites. Where the targeted websites are specific to a certain type of lead. It could be a motivated house seller. It could be a cash buyer. It could be a retail buyer. There could be a note seller or buyer. You get the idea. Those are very, very targeted towards a certain type of lead. We get a lot of our clients asking us, “Why can’t I focus it all into one general credibility site?” Or, “Is a general credibility site going to work well or perform as well as a targeted site specific for, as an example, motivated house sellers?” Well, this video and post are going to walk you through the data and what the actual results are and what you should do depending on the type of lead you’re looking for. Real Estate Website Design: General Credibility Sites So, first of all, we’ve got the general credibility site. A general credibility website is mainly focused on, just that, building general credibility for your company. So, it could be trying to get people there to show them who you are. What types of things you’re doing. What types of things you’re doing in real estate. And it could be multiple things. Saym, we’ve got this real estate fund and we’re flipping houses, so we buy houses. But we also sell houses and oh, by the way, did you also know that we do rent a home?” So it’s kind of “here’s who we are as a company”, and build that credibility. You could be looking for private lenders on that website. You could be building a cash buyer list on there and selling properties. That works really well on a main company credibility website. But it’s a lot of general stuff. It’s not really focused in on any one particular message. And it’s a split message. Your home page might say, “Hey, we are a real estate investment solutions firm. We buy, sell and rent houses.” But you’re going to be talking about all of that stuff if you’re on the homepage. So there’s no one focused message if you’re doing direct marketing toward that. If you’re driving a house seller there, they’re then going to get distracted by other messages. They’re going to get distracted by the message about investments. They’re going to get distracted by the message about looking for cash buyers and private lenders. If you’re doing direct marketing and paying money to drive people there, you don’t want to distract the message. But the general credibility website serves a very specific purpose. If you’re networking at your local chamber of commerce or rotary, you’re probably going to hand them the business card that drives them here. This website is then going to drive people toward your other specific target websites if you’re doing multiple things in your business. So you might have a link that says, “Sell your house.” And it’s gonna drive to your house seller specific website, ideally. That’s what the data shows works the best. Real Estate Website Design: Targeted Credibility Sites On the other side, you have the targeted website. So, when we suggest that you focus on using a targeted website, it’s any time you’re actually going to be actively driving people to that website to convert as a lead. These websites are set up for conversion. The general credibility websites are not particularly set … Continued

Real Estate Marketing Plan: Simple 90 Day Strategy To Your First Leads Online

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Frustrated by the slow drip of leads? As a real estate investor, you know time is money. Waiting months for a trickle of potential deals can seriously hinder your growth. This blog post is key to unlocking leads in just 90 days. We’ll unveil a data-driven real estate marketing plan designed for 2024, helping you attract motivated sellers and generate more deals faster. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Well, that’s a pretty common problem to have. We all had it at one point, and you’ll probably have it if you don’t have it right now. I will walk through this Carrot whiteboard strategy, a suggested path in your first 90 days with your online marketing strategy in the real estate industry. Real Estate Marketing Plan: Our Simple 90-Day Lead Generation Strategy For Sellers and Buyers If you haven’t set up your website yet, the first thing you’ll do is, of course, get one. If you need a website, check us out at carrot.com. If you’re not a Carrot member, you can also check out biggerpockets.com or Facebook forums to see how our clients perform. That’s great! We’ll roll with whatever you have going on now. The first 90 days are the foundation. So, many people have unreal expectations in their first 90 days of any marketing, but primarily online. Online marketing takes some time to develop, so if you’re looking at SEO, PPC, or something similar, your first 30 days, especially, are spent getting things going and refining things. Even if you’re doing PPC, your campaign won’t be optimized in that first month. So, have realistic expectations about your first 90 days. This is your foundation setup, and you will scale up after that. One of the biggest things is you need to have patience in these first 90 days because if we expect the world to change in 90 days, you expect a flood of leads to start coming in, but you’re not putting a flood of marketing out there; then you’re probably not going to get the results that you expect. I’m not saying that you can’t get a flood of leads in the first 90 days; you totally can, but you have to put a flood of marketing out there to capture that, and we’ll show you how to do that. So, one thing I want to ensure that we all do in our marketing and our businesses is to keep your marketing simple initially. You see many different marketing methods and must explore them all at once. But that isn’t the path you need to follow. We’ll often look at companies and go, “Man, that company is exactly where I want to be,” but they didn’t start there. They slowly stacked things onto their business, and over time, as they found out something worked, they made it good; they made a process. They systemized it and said, “Let’s stack something else on there.” That’s how a real estate investor goes from doing their first deal to 2,000 deals. It doesn’t happen overnight. It happens by stacking marketing methods and systems, one by one, as they perfect each of them. So have patience and stack your efforts. Conquer Online Marketing in 90 Days: Start with a High-Converting Website on Carrot.com Forget chasing trends or endless social media strategies. Here’s a fact: Your website is the foundation of your online marketing success. That’s why experts recommend launching a high-converting website as the first step in your online marketing journey. But building a website can feel … Continued

2016 Carrot Year-End Review – We Take Look Back On An Amazing 2016

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2016 was a banner year here at Carrot and our customers. Here’s a brief snapshot at some cool things that happened in 2016. It was an outstanding year for our Carrot members and another amazing year of growth for our team and company. We’ve been able to grow and add exceptional team members so we can focus on YOU. Amplifying our members to get more out of their business, so they can do more of what makes their heart sing. Let’s recap some of the cool stuff in this quick post! So, What Happened In 2016 Here At Carrot??? Clients crushed it generating leads 14 awesome new features released Customer Success team worked their tails off Our team grew and had a blast … and more! Here we go! Hundreds Of Thousands Of Leads… You’re Crushing It! You guys made another forceful charge in 2016. With over 200,000 leads coming in this year (when you DON’T count phone call leads… which we can’t track in Google Analytics currently) you’re pulling in more PPC, SEO, and social media online leads as a collective group than any other real estate investor lead generation platform… by far. Keep crushing it! 52% From Mobile Devices Which States Converted More Leads? Well…  9 Major NEW Features Launched Another Core Value of ours is “constant never ending improvement“… and both our members and Carrot continued to push this value. In addition to the features, we released in 2016 to help our clients spend less time hassling with tech and marketing issues and to pull in more and better track leads… New Innovative Features we rolled out in 2016 include (but not limited to)… Robust Analytics, Slick Dashboard, and Fresh Site Design Options Autocomplete Address for Real Estate All Your Leads In One Place, Campaign Tracking Carrot Lead Manager For Real Estate Investors + Agents And here’s the latest new feature we launched just in the past few weeks… at NO extra cost to you. Enjoy :-) 400+ “Doses Of Awesomeness” From Clients Changing Their Businesses And Lives! We LOVE those! And those are just the ones we get each week… not counting the hundreds that happen that we never hear about! Our Team: Bigger, Tighter, More Awesome 2016 brought a lot of changes, growth, fun, and challenges with our team here at Carrot. But I can say that we fully lived and breathed our Core Values each and every day. How? Well to name a few… The Carrot Community And Our Carrot Team Was Able To Raise Over $6,700 For A Cause When we started Carrot we decided to do it differently than my previous companies. We said… “Everything will be focused on us living and delivering our Core Values within our team and our customers, building fun into our company, being a ‘beacon of positivity and possibility‘ for our clients and community, and truly genuinely care about people… so this company and our team can amplify those great people and great causes around us”. October was one of the times that we had the opportunity to give back to a very special cause. 2,000+ runners and walkers brought positive attention to the tragic events that happened at Umpqua Community College in 2015 in our small Oregon community. The Umpqua Strong Race 9k and 5k event was created to honor the victims and raise money for UCC foundation. The event raised more than $60,000 which goes toward funding 10 scholarship programs in the names of the shooting’s victims and survivors. It’s a HUGE testament to the amazing community of clients, listeners, and team members we’ve been able to attract over … Continued

4 Reasons Why You’re Not Getting Real Estate Leads Online And How To Fix It

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This has to STOP… Obviously, you want more traffic and leads, right? We’ve all struggled to increase website traffic, and every lead guru has a big bag of tricks they’re eager for you to try. But… it’s a heck of a lot simpler than that. All you need to do is fix these 4 common reasons that are often neglected by real estate website owners either because they don’t understand their importance or because they are not sure how to approach them. Hey guys and girls, Trevor here coming at you with another whiteboard strategy sketch and these are getting really, really fun. I don’t know how many we have done so far but we have a lot more in store for you guys and keep the questions coming because the way that we come up with these things right here is from questions directly from you guys. Send them to us at support@oncarrot.com, through the comments section below or go to oncarrot.com and check us out. On this particular video, we’re going to address one of the most common “problem” questions that we get… “Why am I not getting the real estate leads online that I want or I’m NOT getting any leads?” Because in order for you guys to get value out of leveraging the web with your marketing, you got to be getting leads in some way whether it’s phone calls, whether it is people submitting forms, whatever it is. Leads have to be had, otherwise, you are not getting the value out of it. We boiled it down to just four reasons that you are not getting the number of leads you want. As you are going through this particular strategy sketch, make sure that you are identifying which one or ones of these you need to tap on next. Okay? If you are not getting leads you want, you need to be doing one of these things better or more. Why Your Not Getting Real Estate Leads Online Reason #1: Traffic The first thing you want to look at is your traffic. That’s the most obvious thing, right? Because you can’t get a lead if you are not getting people to land on your website. How do we get more people to land on your website? The first thing we’d like to see is that you are getting at least 25 visitors to your website per month and we are saying at a minimum because on average let’s say it’s a motivated house seller website… you might be converting three, five, six, seven, eight percent,10% if you are doing really well, into a lead. If you are converting at 10%, which is a really high conversion rate in this type of market, you are only going to be getting about two to two and a half leads per month. Now that is not a lot of leads so that is your issue. If you are getting less than 25 people to your website a month, then that’s probably the first thing you need to focus on. If you are getting 50, 60, 70, people to your website a month and you are still not getting very many leads, let’s say it’s converting at less than 1%, we are going to move on to the next thing. Why Your Not Getting Real Estate Leads Online Reason #2: Quality of Traffic The next thing is the quality of your traffic. First off, if you have traffic coming in and you are getting 20, 30, 40, 50, 60, 100 people to your website a month but you are still not … Continued

Running For A Reason: Umpqua Strong Race… YOU Helped Raise Over $60,000 For Scholarships

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A few years back we started this company and we decided to do it differently than my previous companies. We said… “Everything will be focused on us living and delivering our Core Values within our team and our customers, building fun into our company, being a ‘beacon of positivity and possibility‘ for our clients and community, and truly genuinely care about people… so this company and our team can amplify those great people and great causes around us”. Fast forward 3 years and it’s pretty humbling and awesome seeing this company grow with intention. Last weekend was one of those times. Over 2,000 runners and walkers set out to bring positive attention to the tragic events that happened at Umpqua Community College one year ago in our small Oregon community. The Umpqua Strong Race 9k and 5k event was born to honor the victims and raise money for UCC foundation. The event raised more than $60,000 which goes toward funding 10 scholarship programs in the names of the shooting’s victims and survivors. YOU, the Carrot community and our Carrot team was able to raise over $6,700 for the cause and it’s a HUGE testament to the amazing community of clients, listeners, and team members we’ve been able to attract over the years. Thank YOU. The Carrot Team wants to send a HUGE thank you to everyone who made a pledge towards the cause! Thank you for everyone who sent prayers toward our community this past year. Thank everyone for being inspired to also “genuinely care” and be that “beacon of positivity and possibility” in your world and to pass those good vibes here to Roseburg, Oregon… a community most of you have never been to. It means a lot. So with that said, we wanted to write up a quick little post and share the day with all of you. You helped make a massive difference and we’re proud as heck of having you in our lives. Sorry if we didn’t get everyone running in the pics! Some of you were so fast we couldn’t find ya on the course! Roseburg and Carrot Thanks YOU! Thank You For Being Amazing. We’re Grateful For An Amazing Community In Roseburg and With You, The Carrot Community!

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Conversation Marketing: How to Get More Traffic to Your Real Estate Website Without Paying for It

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I think it’s safe to say… everybody wants more traffic. In fact, every time you hear about a new real estate agency crushing it online, I know exactly how you feel: envious, resentful … discouraged. Why? Because over the last decade, the internet has become a universal part of the home buying process. Did you know? A full 92% of all home buyers — across every geographic region and age range — use the internet during their search. What’s more, for 42% of those buyers, the internet is their very first step. Of course, you already know all that. Here’s the problem … Most real estate agents and investors simply don’t know how to generate enough online traffic to meet their lead generation needs. As a result, we often turn to paid traffic as an answer. But with the average cost of a single click for a location-specific phrase like “purchasing a home” sitting at $24 … paying for that life-sustaining traffic doesn’t come cheap. The good news is paid traffic — whether from Google AdWords or social media — doesn’t have to be the cornerstone of your online marketing strategy. In fact, it shouldn’t be. Last year, of the 200,000+ leads our clients pulled in online, pay-per-click accounted for less than 20%. Eighty percent of our clients’ leads — roughly 160,000 from all over the nation — came from free and organic search. How? Through an approach we call conversation marketing. However, before we jump into our three-phase approach to generating more traffic and leads, let’s start with a few foundational principles. Why You Shouldn’t Pay for Traffic If You Don’t Have To With a subtitle like that, you might think I’m advising against using paid advertising in total. I’m not. There’s definitely a place for PPC and social media advertising to boost your website traffic fast, particularly when you avoid the common mistakes. But to generate traffic, leads, and revenue over the long term, you need to create content based on your target audience’s real needs and concerns. The difference between the two approaches comes down to separating your traffic-driving goals into two clear groups: (1) search-engine optimization (SEO) tactics to increase organic visitors — what we’ve termed conversation marketing — and (2) PPC tactics to increase paid visitors. Knowing the differences is vital. Why You Should Use Both SEO and PPC In Your Marketing Efforts For Best Short And Long-Term ROI And Consistency Why you should use both SEO and PPC in your marketing efforts Image Credit: Investor Carrot While it may sound technical, SEO really just comes down to creating search friendly content that your target audience will find helpful. We’ll get into the details of how to do this in just a minute. For now, it’s important to be aware that SEO takes a larger upfront investment of time and resources and its results don’t materialize overnight. The difference between the ROI for SEO and PPC Image Credit: Investor Carrot However, the benefits of your investment in SEO — i.e., conversation marketing as opposed to paid sources — are profound: Content Marketing Versus Conversation Marketing All of the benefits listed above come directly from an approach to online marketing known as content marketing. Since 2012, the phrase “content marketing” has exploded. Google Trends officially dubs it a “breakout,” meaning the number of global searches for the term has increased by over 5,000%. And it’s no accident that 77% of B2C marketers and 76% of B2B marketers to say that they’ll increase their content marketing efforts this year. The explosion of all things “content” is rooted … Continued