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Real Estate Marketing Online: How to Rule With SEO In Competitive Markets [Whiteboard]

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Transcript Are you operating in a really competitive market like a Houston or a Dallas or just a large market where there’s a lot of competition? Well, a lot of our clients are and every single week we do coaching calls on every Tuesday at 11 o’clock Pacific time for our care customers who are in content pro membership or above. And one of the main questions we get on a really consistent basis is, “Man, I’m in a crazy, competitive market. There’s a lot of other investors, investing there, and there’s a lot of other care clients there. Can I crack through it and how do I do it? The first answer is, “100% yes, you can.” That sounds like a political stump that I just did there, yes you can, yes you can do it, we have clients every single day who are going out there implementing the plan we lay out on these whiteboard strategy sketches, on our coaching calls in our training’s and in, through support and they follow these methods I’m going to show you to get that result. So I want you to know that it can be done, but you gotta follow this to a T and don’t come complaining to me if it doesn’t work if you don’t do these. Online Real Estate Marketing in Competitive Markets OK, so here we go. So if you’re in a competitive market I’m gonna be kind of walking you through, how do you get in that search result for search engine optimization but also just in search in general, to get those consistent stream of leads coming in to fuel your business because when you’re in a large market like that you really can go deep in that market like we’ve talked about in other whiteboard strategy sketches you can go deep, and you can focus just in that market for the first year and get 30-40-50-60 leads a month if you really hit it hard, okay? And that can fuel your entire business 2-4-5-6-10 deals a month if you do it right. OK? So we want to get you here first of all, and we want to get you there through paid and through SEO in the competitive market. It’s going to be really hard to get really consistent, and a lot of momentum with just SEO okay? PPC is great, but you can stack on SEO to really add momentum over that year and this is kind of what we want to do. We’ve done a whiteboard Strategy Sketch on this exact topic before go check out youtube, go to YouTube.com and then go look up InvestorCarrot, find our channel, the first thing you need to do is subscribe to our channel the second thing you need to do is go search our channel for a video I think it’s called the 90-day marketing plan or something like that where we layout in a lot more detail what you should do in the first 90 days in any market to have leads coming in and to set yourself in a really, really solid foundation, okay? But we’re gonna give an abbreviated version of that today. So you’ve got here, and you’ve got twelve months out there and if you’re in a large market the first thing you need to do is we need to know that it’s going to take time, and we need to have a lot of patience, okay? Because with SEO, search engine optimization large market, it’s probably going to take you between 7, 8, 9, 10, 12 plus months … Continued

The 5 Most Common Facebook Marketing Objections From Real Estate Investors

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50. That’s the average number of minutes we spend on Facebook every day. It sounds crazy at first, but when you consider that Apple reported the average iPhone user unlocks their phone over 80 times a day, maybe it’s not that surprising. We love our mobile devices, and we definitely love Facebook. So we spend a lot of time on Facebook, but does that matter for Real Estate? Can all those hours spent on Facebook really translate into leads and deals? I’ve spent countless hours working with investors from all across the country and have assembled five of the most common misconceptions about Facebook marketing for Real Estate Investors. Here’s what they are and why they’re misguided. Objection #1: “Facebook Marketing for Real Estate Investors Is Too Expensive.” Imagine you found a vending machine, and every time you put 100 dollars in that vending machine, it gave you $500 back. How many times would you put in $100? Forever, right? You’d do it forever (or hire someone to do it for you) because you know there is a positive return. What if the vending machine started charging $300 in return for $500? Would you still keep feeding it money? Probably. If the price kept increasing, at some point, you might stop — at the very latest, you’d stop at $500 because now you are breaking even. Marketing is your vending machine. The deals produced from marketing are the output, just like the example above. Do you know, for your business, the maximum you can pay per lead and still remain profitable? If you don’t, figure that out today! Investor Carrot has a fantastic calculator you can use. “Expensive” is a relative term. You need to know your business in order to set appropriate expectations. If your ideal cost per lead is $200 and it takes 10 leads to close a deal, you might have to spend $2,000+ on marketing to get a deal. Too many people start a campaign and give up too early because they did not know their numbers and fail to clearly define success metrics. Truth: Expense is relative to return. Know your numbers so you can make smart decisions based on data. Objection #2: “I Didn’t See Leads Right Away. I Guess It Doesn’t Work.” In a perfect world, every marketing channel would provide immediate results. That’s the dream, but unfortunately, not the reality.Most campaigns take a time to build momentum. This is certainly true for Facebook. Several factors contribute to success such as budget, market size, existing traffic on your site (retargeting), market timing, and quality of ad content. Your first month will be your slowest month. If you have a few extra marketing dollars and want to give Facebook a try, make sure you really assess how committed you are. It’s possible, those few extra dollars are better spent on an existing channel such as PPC or direct mail. I suggest a commitment of at least 90 days – even better is 4 – 6 months – to fully realize the benefits of Facebook. Truth: Be committed. You need at least 90 days to build good momentum. Objection #3: “I Am Going To Clog My Friends’ Newsfeed With Ads.” Some people want to clearly differentiate their personal and professional social media lives. I’ve seen several incredibly successful investors openly sharing on their personal page, but if you fall into the “let’s keep it separate” category, there is good news – with Facebook Business Pages and powerful targeting options, you can run successful ad campaigns while keeping your personal feed clear for cat memes and … Continued

EP 56: [Case Study] From Teacher to $80k/Month Wholesaling Real Estate in a Competitive Market With 100% Online Leads w/ Carrot Client Brian Rockwell

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Listen to the CarrotCast Podcast and Subscribe Below! It’s awesome because once you know the formula of how to do this, its just do it again and keep going and going and see how you can grow it.Brian Rockwell I always get excited when I get to do these types of CarrotCasts when I bring on a client of ours who has a great, great story. And the client that I’m bringing on in this episode is Brian Rockwell. This CarrotCast is pretty compelling and hopefully, it’s going to speak to everyone about patience and swift and focused execution when you decide to make things happen. He didn’t use the excuses of, “There’s way too much competition.” He didn’t use the excuses of, “I already see Carrot sites everywhere.” He didn’t use any excuses of “I’ve never done a deal.” He went out there, executed according to what we laid out, our plan for him. He executed it. He carved out time to study. He carved out time to implement, he carved out a budget, and he did $80,000 in wholesale fees in March. You’re also going to be able to learn how he’s executed like mad as a newer investor, not having all the advantages that you do with experience and credibility and how he went after and executed with one marketing plan, on one way of getting clients now with building up momentum over the long term with another way of getting clients, and how he’s turning those into profits. He eliminated emotion from his wholesaling real estate decisions by setting a solid marketing budget that is 100% based off of data and math. Magically that turned into amazing results for him. You’re going to love his story, how he went from junior high teacher and baseball coach, and a 12-year journey on starting being a real estate investor from thinking about it to taking the action on it. So listen to this episode of the CarrotCast and check out the other episodes at carrotcast.com. Listen to the Podcast Listen in and hear how Brian took action and within three months he’s doing $80,000 a month in revenue from online marketing… 1:35 – Who is Brian Rockwell? 3:00 – What originally got Brian locked into real estate and his 12-year journey. 7:20 – Closing the first deal and what his business strategy looks like right now. 12:25 – Breaking down the online marketing mindset. 14:45 – Dissecting Brian’s formula for wholesaling real estate success.  18:05 – Why his About page on his Carrot site has been effective in building credibility. 20:55 – The importance of integrity and customer service — building a set of strong core values. 23:55 – Why it’s so darn important to utilize testimonials to build credibility. 27:00 – Going from an SEO mindset to PPC in one of the most competitive markets in the country. How long it took Brian to start closing PPC deals. 30:30 – Brian’s PPC budget and the formula he uses to expand upon that budget. 36:05 – How he found Carrot and why he decided to commit to the Carrot system. 38:25 – What is Brian’s “Why” and some of his big goals. 41:25 – “Having a greater impact on the world” – Entrepreneurship done right. 44:35 – Why sellers have chosen to work with him and how his website has factored. 45:45 – What hesitations he had with Carrot before joining. 48:30 –  Brian’s final advice for someone searching for wholesaling real estate success – “Trust the Carrot System.”

How to Attract a Motivated House Seller Like a Mind Reader [Original Data]

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What if you could read the mind of the motivated seller? Meaning, what if you could send the right message to the right person at the right time? Unfortunately, the internet provides a threat to match its opportunity. While powerful, the internet’s power can easily be strangled by its formidable size. Quickly, it becomes a source of crowded destruction instead of open possibility. The real estate market is increasingly competitive because it’s increasingly cluttered, making the dream of reading the house seller’s mind, at the least, difficult, and at the worst, debilitating. But here at Carrot, we hate letting dreams die. Every year, our clients pull in over 400,000 online leads, giving us a very special position to speak to what’s happening in the real estate market. Even though the market is more crowded than ever before, by accepting this density and optimizing your customer experience for the motivated seller, that crowded room becomes a pleasant dinner party. And you’re the host. So, how do you cater and attract a motivated house seller? Well, you need to know what the motivated seller thinks, wants, and does. Lucky for you, we crunched some numbers, ran some tests, and stepped into their mind… using a significant and varying sample size, specific to all seller websites we host. And we want to share what we learned. So, before we finish wiping off brain matter, here’s how the motivated seller makes the decision on who they’re going to work with when selling their house… based on our years of research and understanding the “decision lifecyle” of the average motivated house seller. Let’s Get Inside The Mind Of A Motivated House Seller On Their Path To Choosing A Company That Can Solve Their House Problem Step 1: Problem Aware The house seller knows they have a problem… but aren’t sure how to best solve it. This is where you come in… At this stage the motivated house seller is thinking… “I need to get this house sold, like soon.” This is the birth of the motivated seller. Maybe they received a job in a new state, a family has fallen sick, foreclosure, inherited a house, going through a divorce, or just simply have a house that needs lots of repairs that they don’t want to deal with. Regardless of the reason, life circumstances spiked their curiosity in the selling process and they start exploring the possibility. First and foremost, the seller wants to know how much they can likely sell their house for. They’ll likely visit Zillow, update their house information, and then check out their Zestimate. Image via Zillow But, while Zillow offers convenience, John Wake’s guess work, on Real Estate Decoded, estimates that Zestimate’s typical error is plus or minus 14,000 dollars. And whether the motivated seller has run their own tests or not, their trust for this system is limited. It offers a curiosity-sating foundation, but not a real-time solution. Which is good. Because you are the real-time solution they are looking for. That takes us to the seller’s second dig: they contact someone who can answer their questions in greater depth. Likely, this is someone the motivated seller’s acquainted with, whether it be a friend, a Facebook ad, or a Twitter feed. Whatever the case, they are looking to make phone calls and get answers. It’s your job to (1) get them to call you, and (2) provide those answers. Here’s how. 1. Get In Front Of Them Where They Search… Google House sellers will hit Google to search things like “how to sell my house fast” or “selling a house in divorce in dallas” to … Continued

EP 47: Flipping Vacant Land: How Gary Horton Pivoted His Wholesaling Business In A Tough Market To Be On Track To Flip 100 Pieces Of Bare Land

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Listen to the CarrotCast Podcast and Subscribe Below! When you’re confident with whatever it is, you expect the result. You’re not hoping for it – you expect it. So you can say “hey, here’s what we’re going to do and you can just lead.” I think when you’re starting out, your confidence is more like you’re not sure what to do, and I think that is picked up on. Gary Horton While most of the real estate market is flooding into flipping houses or wholesaling houses… savvy investors are looking at the gaps in the market where there is an outsized opportunity vs. competition level. When Carrot client Gary Horton hit a wall wholesaling real estate in San Diego he tested out flipping vacant land… and hasn’t looked back since. Now Gary buys and sells land all over the West Coast, from his house (or office), does 8-9 flips per month, and barely has any competition. In this episode, Gary lays out his entire business model from start to finish. His marketing, how he targets sellers, how he sells his properties, his margins, how he does online marketing to drive consistent land deals… EVERYTHING. Listen to our other episodes at www.CarrotCast.com. Listen to the Podcast Dive in and listen to Gary’s story and get inspired to go down the path less traveled. 3:20 – Gary’s backstory — Who he is and working a career that he didn’t love. 6:00 – Building confidence and credibility to leave his job and close his first deal. 9:30 – Why he decided to pivot from the truly motivated house seller market to flipping vacant land. 12:45 – Knowing your strengths and weaknesses can save you a lot of pain and time. Walking through the Kolbe Index test. 15:50 – The nuts and bolts of land flipping. 20:30 – Cracking the land flipping code — making the move and dealing with the responsibility that came with it. 23:15 – Gary’s land-buying business model: Buying Baltic Avenue instead of Park Place. 27:55 – What types of situations are the sellers going through to sell their land so cheap? And the strategy behind his direct mail campaigns. 32:05 – The leads from his Carrot website have been very good. Find out how that has helped him open the door for more investment opportunities. 34:35 – How searchers are finding his website: SEO and AdWords on a $1 per day budget. 38:25 – Find out his online stats, such as how he’s been able to profit over $40,000 and only spend $322 on AdWords.  Gary’s Analytics Launch A Land Buying Site With Carrot Today! 42:50 – Building up a seller financing land business that is consistent, predictable, and low-risk. 45:20 – His rule of thumb of pulling a list and what to look for when finding a sweet land buying niche. 48:50 – Diving in deeper into what one of those land buying niche opportunities looks like: From dream communities to land buyers paradise. 52:05 – Land SELLERS: How to market your land listings. 1:01:30 – What are some of Gary’s goals he’s pushing? 1:10:30 – Why he chose Carrot and what it meant to his business.

Real Estate Marketing Plan: Strategic Marketing Template for Real Estate Agents + Investors

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Looking for a sample real estate marketing plan to create your strategy? We’ve got you covered. Why You Need A Real Estate Marketing Plan According to the U.S. Small Business Association, only 56% of small businesses with 50 or fewer employees have a marketing plan. Almost half of smaller businesses are missing out on leads and sales. Here are four other reasons why a marketing plan is essential for your real estate agent or investor business. Sample Real Estate Marketing Plan At its basic level, a real estate marketing plan answers a series of questions that helps you define your ideal targets and craft your business’s most compelling offers into a cohesive story. It uses good distribution channels to reach your ideal targets. Here are the questions you need to ask when making a good real estate marketing plan: Here is a quick video that can help get you started… Real Estate Marketing Plan: Simple 90 Day Strategy What is Your Marketing Goal? First things first: you need to set your goals and objectives. Clearly, state what you want to accomplish for yourself in your real estate business. If you’re an investor, it could be buying 50 properties this year. As a real estate agent, you might consider closing 100 listings. Or, in both situations, you could want to get your brand or name out more for recognition. It could be that 50 percent of your target market knows who you are. Set goals that you can quantify to record and track your accomplishments. Develop a 10,000-foot vision for your business, such as… Then quantify that vision with measurable goals. Measurable goals might include: What Impact Do You Want to Have in Your Communities? You want your real estate business to be sustainable and build a good relationship with your community. How you approach and treat your clients has a tremendous impact on how your business is viewed within your market. Your clients directly affect your business reputation, lead, and deal volume. But it’s not just your direct clients. Anyone that you interact with can be considered an indirect client. Residents, Facebook friends, your website host, employees, contractors, partners, and suppliers. You must constantly assess your behaviors and their impact on your local community and the broader audience. Image: Placester Then you can assess and find your niche within. What events to attend and who to build relationships with. Your community approach will also help you create your immediate and long-term business needs. Is Your Market Saturated with Similar Offers? You want to build strong relationships with your customer base. As you’re maintaining a high value and positive service for your customers, they’re more likely to spread the word among their peers. If you’re in a competitive market and find it hard to make your marketing stand about your competition, then be sure to make your service and client experience stand out. Build your real estate brand identity, and your customers will become ambassadors if they see and feel that “above and beyond” connection. Marketing Strategies for Real Estate: How Tough is Your Competition? First, you need to identify your competitors. Take into account your potential or future competitors too. There are a couple of methods you can use to do this. 1. Look at them from a customer’s point of view If you can look at your competitors from a customer’s point of view, you’ll be able to spot some of their larger strengths and weaknesses. It’s a fun yet challenging activity to think like a customer. Why would a customer want to use them as a real estate service? Is … Continued

Real Estate Website Design: Credibility Sites Vs. Targeted Sites

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So you’re getting ready to launch your online marketing campaign, but you’re probably thinking “Man, what type of website am I going to build?” At Carrot, we have general credibility websites and we have targeted websites. Where the targeted websites are specific to a certain type of lead. It could be a motivated house seller. It could be a cash buyer. It could be a retail buyer. There could be a note seller or buyer. You get the idea. Those are very, very targeted towards a certain type of lead. We get a lot of our clients asking us, “Why can’t I focus it all into one general credibility site?” Or, “Is a general credibility site going to work well or perform as well as a targeted site specific for, as an example, motivated house sellers?” Well, this video and post are going to walk you through the data and what the actual results are and what you should do depending on the type of lead you’re looking for. Real Estate Website Design: General Credibility Sites So, first of all, we’ve got the general credibility site. A general credibility website is mainly focused on, just that, building general credibility for your company. So, it could be trying to get people there to show them who you are. What types of things you’re doing. What types of things you’re doing in real estate. And it could be multiple things. Saym, we’ve got this real estate fund and we’re flipping houses, so we buy houses. But we also sell houses and oh, by the way, did you also know that we do rent a home?” So it’s kind of “here’s who we are as a company”, and build that credibility. You could be looking for private lenders on that website. You could be building a cash buyer list on there and selling properties. That works really well on a main company credibility website. But it’s a lot of general stuff. It’s not really focused in on any one particular message. And it’s a split message. Your home page might say, “Hey, we are a real estate investment solutions firm. We buy, sell and rent houses.” But you’re going to be talking about all of that stuff if you’re on the homepage. So there’s no one focused message if you’re doing direct marketing toward that. If you’re driving a house seller there, they’re then going to get distracted by other messages. They’re going to get distracted by the message about investments. They’re going to get distracted by the message about looking for cash buyers and private lenders. If you’re doing direct marketing and paying money to drive people there, you don’t want to distract the message. But the general credibility website serves a very specific purpose. If you’re networking at your local chamber of commerce or rotary, you’re probably going to hand them the business card that drives them here. This website is then going to drive people toward your other specific target websites if you’re doing multiple things in your business. So you might have a link that says, “Sell your house.” And it’s gonna drive to your house seller specific website, ideally. That’s what the data shows works the best. Real Estate Website Design: Targeted Credibility Sites On the other side, you have the targeted website. So, when we suggest that you focus on using a targeted website, it’s any time you’re actually going to be actively driving people to that website to convert as a lead. These websites are set up for conversion. The general credibility websites are not particularly set … Continued

Real Estate Marketing Plan: Simple 90 Day Strategy To Your First Leads Online

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Frustrated by the slow drip of leads? As a real estate investor, you know time is money. Waiting months for a trickle of potential deals can seriously hinder your growth. This blog post is key to unlocking leads in just 90 days. We’ll unveil a data-driven real estate marketing plan designed for 2024, helping you attract motivated sellers and generate more deals faster. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Well, that’s a pretty common problem to have. We all had it at one point, and you’ll probably have it if you don’t have it right now. I will walk through this Carrot whiteboard strategy, a suggested path in your first 90 days with your online marketing strategy in the real estate industry. Real Estate Marketing Plan: Our Simple 90-Day Lead Generation Strategy For Sellers and Buyers If you haven’t set up your website yet, the first thing you’ll do is, of course, get one. If you need a website, check us out at carrot.com. If you’re not a Carrot member, you can also check out biggerpockets.com or Facebook forums to see how our clients perform. That’s great! We’ll roll with whatever you have going on now. The first 90 days are the foundation. So, many people have unreal expectations in their first 90 days of any marketing, but primarily online. Online marketing takes some time to develop, so if you’re looking at SEO, PPC, or something similar, your first 30 days, especially, are spent getting things going and refining things. Even if you’re doing PPC, your campaign won’t be optimized in that first month. So, have realistic expectations about your first 90 days. This is your foundation setup, and you will scale up after that. One of the biggest things is you need to have patience in these first 90 days because if we expect the world to change in 90 days, you expect a flood of leads to start coming in, but you’re not putting a flood of marketing out there; then you’re probably not going to get the results that you expect. I’m not saying that you can’t get a flood of leads in the first 90 days; you totally can, but you have to put a flood of marketing out there to capture that, and we’ll show you how to do that. So, one thing I want to ensure that we all do in our marketing and our businesses is to keep your marketing simple initially. You see many different marketing methods and must explore them all at once. But that isn’t the path you need to follow. We’ll often look at companies and go, “Man, that company is exactly where I want to be,” but they didn’t start there. They slowly stacked things onto their business, and over time, as they found out something worked, they made it good; they made a process. They systemized it and said, “Let’s stack something else on there.” That’s how a real estate investor goes from doing their first deal to 2,000 deals. It doesn’t happen overnight. It happens by stacking marketing methods and systems, one by one, as they perfect each of them. So have patience and stack your efforts. Conquer Online Marketing in 90 Days: Start with a High-Converting Website on Carrot.com Forget chasing trends or endless social media strategies. Here’s a fact: Your website is the foundation of your online marketing success. That’s why experts recommend launching a high-converting website as the first step in your online marketing journey. But building a website can feel … Continued

2016 Carrot Year-End Review – We Take Look Back On An Amazing 2016

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2016 was a banner year here at Carrot and our customers. Here’s a brief snapshot at some cool things that happened in 2016. It was an outstanding year for our Carrot members and another amazing year of growth for our team and company. We’ve been able to grow and add exceptional team members so we can focus on YOU. Amplifying our members to get more out of their business, so they can do more of what makes their heart sing. Let’s recap some of the cool stuff in this quick post! So, What Happened In 2016 Here At Carrot??? Clients crushed it generating leads 14 awesome new features released Customer Success team worked their tails off Our team grew and had a blast … and more! Here we go! Hundreds Of Thousands Of Leads… You’re Crushing It! You guys made another forceful charge in 2016. With over 200,000 leads coming in this year (when you DON’T count phone call leads… which we can’t track in Google Analytics currently) you’re pulling in more PPC, SEO, and social media online leads as a collective group than any other real estate investor lead generation platform… by far. Keep crushing it! 52% From Mobile Devices Which States Converted More Leads? Well…  9 Major NEW Features Launched Another Core Value of ours is “constant never ending improvement“… and both our members and Carrot continued to push this value. In addition to the features, we released in 2016 to help our clients spend less time hassling with tech and marketing issues and to pull in more and better track leads… New Innovative Features we rolled out in 2016 include (but not limited to)… Robust Analytics, Slick Dashboard, and Fresh Site Design Options Autocomplete Address for Real Estate All Your Leads In One Place, Campaign Tracking Carrot Lead Manager For Real Estate Investors + Agents And here’s the latest new feature we launched just in the past few weeks… at NO extra cost to you. Enjoy :-) 400+ “Doses Of Awesomeness” From Clients Changing Their Businesses And Lives! We LOVE those! And those are just the ones we get each week… not counting the hundreds that happen that we never hear about! Our Team: Bigger, Tighter, More Awesome 2016 brought a lot of changes, growth, fun, and challenges with our team here at Carrot. But I can say that we fully lived and breathed our Core Values each and every day. How? Well to name a few… The Carrot Community And Our Carrot Team Was Able To Raise Over $6,700 For A Cause When we started Carrot we decided to do it differently than my previous companies. We said… “Everything will be focused on us living and delivering our Core Values within our team and our customers, building fun into our company, being a ‘beacon of positivity and possibility‘ for our clients and community, and truly genuinely care about people… so this company and our team can amplify those great people and great causes around us”. October was one of the times that we had the opportunity to give back to a very special cause. 2,000+ runners and walkers brought positive attention to the tragic events that happened at Umpqua Community College in 2015 in our small Oregon community. The Umpqua Strong Race 9k and 5k event was created to honor the victims and raise money for UCC foundation. The event raised more than $60,000 which goes toward funding 10 scholarship programs in the names of the shooting’s victims and survivors. It’s a HUGE testament to the amazing community of clients, listeners, and team members we’ve been able to attract over … Continued