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EP 198: Direct Mail Masterclass #3 | The Best Direct Mail Lists and Strategies (that you’ve never heard of) For Finding Motivated Sellers w/ Todd Swaggerty of Yellow Letter HQ

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There is nothing more important to a direct mail campaign than good sales skills and good follow-up. Todd Swaggerty Direct Mail Masterclass #3 | The Best Direct Mail Lists & Strategies (that you’ve never heard of) For Finding Motivated Sellers w/ Todd Swaggerty of Yellow Letter HQ Welcome to part 3 of our 4-part series on direct mail for real estate. In the last episode, we sat down with Todd Swaggerty of Yellow Letter HQ and we talked about how to get started with direct mail for real estate no matter what sized budget you are working with. We discussed what you should be mailing, how often, and what should be on your mail piece.  Today, we are sitting down with Todd again to dive into lists and strategies for finding your ideal clients. We will share with you direct mail strategies you’ve never heard of before. Ready? Let’s do this!  Read the Full Show Notes Below… Deleted: You might be wondering why we are doing a whole series on direct mail when we are web guys at heart. The easy answer to this is momentum. You’ll want to focus on consistency and predictability in order to gain momentum within your business. The more marketing channels you can add, the more consistency you will create as other things ebb and flow. Direct mail marketing is proven to work. There is nobody more qualified than Todd Swaggerty to share insight into direct mail marketing for real estate.  Who Are You Sending To? Direct Mail Lists The first thing you’ll need to do when starting your direct mail lists campaign is determining who you should be mailing to. As we mentioned in the last episode, when you are first starting out, knowing where to look can feel like a challenge. Your sales skills may suck and instead of seeing things through, many investors end up giving up.  Knowing who to mail to is a progression that can take a little time. You may start by driving for dollars, then branch out into niche lists. A few niche lists to focus on include evictions, probate, inter-family transfers, divorce, and tax-delinquent homeowners. People in these situations are more likely to want to sell their homes. List Source and PropStream are two great sources for data.  Many investors will hire someone on Fiver or Upwork to do data scraping on their behalf. They should be looking for a full name along with the property address and mailing address. You’ll often find missing contact info when pulling data but don’t let that frustrate you. Companies such as Melissa Data can help you append the correct information to your mailing list. Compiling this data, with niche lists acquired over time, can provide you with a mailing list with an incredibly high response rate.  On the other hand, much of your competition may be taking the easier way out. Many investors find it easier to send out a broad mailing to a geographical area as opposed to the niche lists. This can be more cost-friendly upfront, but your response rate will be much lower. How Often Do You Follow-up and When? Not everyone is ready to sell the house the day they receive your first mail piece. However, several months down the road, they may be looking for a buyer. Keep in mind, some of your niche lists will have a shelf life. You’ll need to be intuitive keeping in mind it isn’t practical to mail to people on a probate list or on a recently divorced list for more than a few months. On the other hand, … Continued

My Mindset Shifts Behind Growing a Company From $0 to $10 Million

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I believe that one of the most powerful resources an entrepreneur has is their mindset. The moment you understand how the right mindset is critical in unlocking the next step for you, everything begins to change. This is why I want to share with you the biggest mindset shifts I’ve experienced over the last few years. Whether they’re from coaches, mentors, books, or personal revelations, each one of these mindset shifts has played a crucial role in growing Carrot. But, I’d be doing you a disservice if I didn’t also tell you about the tools we use to lead and grow the company as well. That’s why I’ll be walking you through everything from overcoming limiting beliefs and self-doubt to setting a clear vision plan personally and professionally. So, whether you’re a solopreneur or you’re a leader of a fast-growing company, you’re going to get a TON of value out of this series. Grab a pen, get ready to take notes, and dive into this up-close-and-personal podcast series. Trevor Truck Talks: Mindset Mastery Edition #1: The Annual Planning Process That Every Business Needs to Crush the Next 365 Days This episode walks you through how I begin to plan out my entire year, to make sure I’m laser-focused on what’s most important. There’s an exact process that I follow to hit the reset button on my business, gain clarity and alignment with my team, and re-energize so we can head into the next year ready to make a massive impact. Join me in this brand new series where I’m tackling the #1 key ingredient every entrepreneur needs to understand in order to be successful… MINDSET. #2: Live a Life Worth Waking Up For – How To Craft Your Vision Story Are you clear on the person you want to become and are you okay with the person you are becoming? If not, then you might be where I was just a few years ago…successful on the outside but something deeply missing on the inside. I had everything, but I was miserable. I needed a clear vision and a way to get there. Today I’m going to share the exact process that I used to create and live out my dream life, so you can go do the same. #3: How to Recognize and Squash Your Limiting Beliefs One of the biggest derailers of our success is limiting beliefs. We all have them. It’s the negative thoughts that stand between us and the person we want to become. But, the struggle that most of us have is the ability to recognize those thoughts and actually get past them. This is one of the biggest mindset shifts that happened in me, that has allowed me to build, grow, and scale something that I’m passionate about and that truly makes an impact. Find out what’s stopping you. #4: Are You Full of PIE? How to Get Back Your Personal Impact & Energy You’re working in your unique ability when you have more energy at the end of the day than before you started. Is this you? Or are you coming home every day wishing you had enough energy to show up for your family and you’re not even remotely excited to face the next day? That was me before all of my hustle and grind almost caused me to lose my family – the ones I was working so hard for. Don’t go another day without doing this one simple exercise that completely changed my life. #5: Our Best Kept Secret For Setting Annual + Quarterly Goals (HINT: We stole it from Google!) … Continued

EP 197: Direct Mail Masterclass #2 | Everything You Need To Start and Stand Out on Any Budget w/ Yellow Letter HQ Founder, Todd Swaggerty

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Don’t be afraid to make it personal. Adding something about yourself disqualifies you from a nobody. Todd Swaggerty Direct Mail Masterclass #2 | Everything You Need To Start and Stand Out on Any Budget w/ Yellow Letter HQ Founder, Todd Swaggerty Welcome to Part 2 of our awesome four-part series that will tell you everything you need to know about direct mail for real estate. We’re sitting down with some of the industry’s top marketing experts to demystify the direct mail process, to get tactical about your direct mail marketing, and to show you exactly how to get started on any budget. We’ll let you know how to optimize, who to target, and what you should be paying attention to. We’ll teach you how to leverage your direct mail and walk you through how it relates to your marketing mix! Today, we’re hanging out with Todd Swaggerty, founder of YellowLetter HQ. Todd got into direct mail while marketing his own business and realized he loved the strategy involved. In 2015 he founded YellowLetter HQ which helps investors target the right clients with the right message. Today, we’re laying out everything you need to have success with direct mail on any budget. This is your game-plan. Ready? Let’s go!  Read the Full Show Notes Below… Cut Through The Clutter With Direct Mail Direct mail should be a part of any successful marketing mix. Todd Swaggerty learned this first-hand when he began creating direct mail campaigns for his own business back in 2009.  For 15 years Todd was a firefighter/paramedic. He started flipping houses in 2009 and threw himself all into the sales and marketing side of things. He mastered direct mail and recognized that he could do something really big for people in the real estate industry. From there, YellowLetter HQ was born and Todd hasn’t looked back since.  To create a business that is predictable and stable, you’ll want to make sure you have a great marketing mix. Think of your business as a stool. With one marketing channel, your business will stand. However, the minute you get up, the stool falls over. Once you master one channel, adding 1-2 more will give you the stability you need. You won’t be working on marketing as much as it will be working for you.  Getting Started With Direct Mail on Any Budget Direct mail works no matter what business you are in, plain and simple. Someone with a smaller budget may take a different approach than someone mailing out 500,000 letters each month. For both clients, it all comes down to the numbers game. How can you best leverage your marketing dollars? Small Budget  When you are first starting out, it will be more about the hussle than what you are spending. This is where you need to do the work. When you have the time, but not the money, driving for dollars is the best thing you can do. Once you have done the work and gathered the data, you can use a budget of $500 or so to begin targeting them with your direct mail campaign. Spending your money blindly, without doing the work, will not get you the results you are after. Stay in your niche and be true to yourself.  Todd has clients mailing out 3,000 or fewer pieces and making over $1 million per year. With the right targeting, they are able to mail based on quality, not quantity. If they were to mail out 40,000 pieces, their leads would likely be lower and they may not have the manpower to answer the calls they are … Continued

EP 196: Direct Mail Masterclass #1 | Intro: Your First Step to Successful Direct Mail | How to Amplify Your Offline Marketing w/ Trevor Mauch

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You big volume will come from your offline marketing. Your most motivated leads will come from online and SEO. When you pair the two, you create a force of marketing, that will give predictibility and freedom. Trevor Mauch Want more motivated house sellers using direct mail? We’ve got you covered. Listen to real estate’s #1 experts in direct mail teach you exactly what thousands of investors and agents are doing to bring in more high-quality leads, at a lower cost, without the headache. In this 4-part direct mail series, we answer all your questions on budgets, lists (including ones you never knew about), who to target, when to target, frequency, follow-up, mail pieces, testing, and more! Whew, that’s a lot! Can you even handle this?? Let’s dive in! Read the Full Show Notes Below… Why Direct Mail? You might be wondering why we’re doing not just an episode about direct mail, but a whole series on the subject. The answer is simple: direct mail works. Direct mail for real estate is part of a larger marketing plan that will help you to build consistency within your business.  While Carrot helps you to stack bricks and generate inbound leads using SEO, direct mail and other offline marketing channels will help to activate the demand within your potential customers. In this series, we will answer all of your questions about direct mail for real estate including:  How often should I send my mail pieces? How much should I spend on direct mail campaigns? What should be on my mail pieces? What shouldn’t be on my mail pieces? How to build a great list? How is your team handling calls? When should I retarget my campaign? When you are armed with the answers to these questions, you can easily close 5, 10, even 20 more deals per year! We’ll show you how just by making a few tweaks to the marketing you’re doing now, you will be able to close more deals without even trying!  Start With One Marketing Method When you are building your marketing plan, you’ll want to find one channel and go all-in. Own it. Master it. Once you do, you begin to stack more and more channels, building consistency, predictability, and momentum within your business. Our marketing plan generator is a completely free tool that will help you to get your marketing dialed in. All you have to do is answer a few general questions about your business, and you’ll gain some valuable insight no matter where you are in your business.  Add Some Legs To Your Marketing Stool  If you have your online presence down, start your offline marketing to generate the demand. If you have the offline thing down, amplify it with your online presence. SEO will help you attract the most motivated people, collect the most revenue, and close the most deals However, direct mail for real estate is all about the volume. When you have the two channels working together for you, you’re capturing leads from all angles My Challenge For Your Direct Mail Marketing Whenever someone gets a mailpiece that sparks their interest, more often than not, the first thing they will do is Google you. The same goes for cold-calling. When a strange number pops up, the first thing people do it look the number up to find out who is calling them. In most cases, looking up the phone number will lead to one of those “who called me” websites, often listing your phone number as spam.  My challenge to you is to take a look at a recent mailpiece and write … Continued

EP 193: How This Real Estate Agent Doubled Her Closings In A Highly-Competitive Market In Just One Year w/ Shemeika Fox

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Find your authentic self and go for it. Don’t be afraid to be different. Shemeika Fox Shemeika Fox isn’t your run-of-the-mill real estate agent. She is a strategist, who knows exactly how to position herself where people are looking. By being relentless, focused, and genuine, Shemeika has been able to DOUBLE her closings in a highly-competitive market, in just one year!  Recently, Shemeika completed our 30 Day Challenge, which has helped her take her market authority even further. She is quickly ramping herself up to be the leading real estate expert in all of Santa Cruz! By finding the right clients for her avatar and expressing her true personality through informative and entertaining advertising, Shemeika is creating the business and the life she has always dreamed of. Most importantly, she is the happiest she has even been in her career. Read the Full Show Notes Below… How This Real Estate Agent Doubled Her Closings In A Highly-Competitive Market In Just One Year w/ Shemeika Fox Authority. You’ve heard me talk about it time and time again on this podcast, during whiteboard sessions, and maybe even on a one-on-one coaching call. The real estate industry is competitive and with changing technology and the rise of iBuyers, agents and real estate investors must find ways to set themselves apart and showcase the unique services they are able to offer their clients.  Shemeika Fox was part of one of our recent 30-day challenges and what she is doing with her business really stood out. When the challenge first started, she was already a few steps ahead of the game as she had previously utilized our concierge service to get her website up and running. Now, she has taken what we provided and ran with it. She is creating memorable content that you aren’t going to find anywhere else.  Generic Marketing Leads To Generic Clients Until 2019, Shemeika was using a marketing strategy many agents use. She had a broker-powered website, a few advertised listings, standard mailers, and spent a lot of her time on the phone. Shemeika was tired of chasing leads and wanted to position herself so that people would come to her. While she has always loved what she does, she knew that she was capable of more. She knew that her unique talent and ability could help a lot of people on their real estate journey, she just needed to learn how to attract them.  In 2019 Shemeika asked herself who she could best help. She set an intention to reach these clients utilizing marketing that came from the heart. This led to more leads that matched her ideal client avatar, and more importantly, the ability to find true joy and fulfillment within her business.  Making The Marketing Shift In 2019, Shemeika got herself a Carrot website and utilized our concierge service to help her get her message across. She hired someone to help her with her marketing full-time, as well as a professional videographer to create some of the most clever and entertaining listing videos we have ever seen.  Today, Shemeika’s website promotes the Santa Cruz community she is so passionate about, local businesses she loves, how she and her team are giving back, all while showcasing her personality and mission. People can get to know her before they even call the office, making it much easier for her ideal clients to find her instead of the other way around. She isn’t out there, solely talking about all the houses she has for sale. She’s focusing on all of the community stuff that really pumps her up and gives … Continued

EP 192: How To Use Social Media to Build A Powerful Brand & A Business You Love w/ Record Producer Turned Real Estate Agent, Peter Lorimer

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Meet Peter Lorimer. He’s responsible for over 30 #1 Hits, the host of his own Netflix series, and an agent that is dominating his own niche in real estate.

You’re going to learn how Peter positioned himself as an expert, created and dominated a brand new niche, built an insanely powerful brand, where 90% of his leads come through real estate social media, and, most importantly, how he does all of this while having the time of his life.

EP 190: How to Get Focused, Think Like A CEO, And Do Your Best Work w/ The ONE Thing Author & Keller-Williams VP of Learning, Jay Papasan

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Every now and then I have the opportunity to be able to connect with someone who has changed my business and my life. Jay Papasan is the best-selling author of The ONE Thing, CEO at Keller-Williams Realty, and in 2014, Jay was named “one of the Most Powerful People in Real Estate.” Before we started Carrot, I was struggling. I felt stuck. I never knew how to show up or what I should be doing. Many of you out there have probably heard of or read Jay’s book, The One Thing. What’s in those pages changed my life both personally and professionally. I didn’t get too far into the book until I realized I had been looking at things all wrong. I had always thought that doing more was better, when in fact, it was actually better to do less.  Jay’s ability to provide a clear framework to focus and set goals has changed people’s lives all over the world. Listen in as we talk about setting personal goals, professional goals, learning to focus, and finding clarity within your business. Read the Full Show Notes Below… How to Get Focused, Think Like A CEO, And Do Your Best Work w/ The ONE Thing Author & Keller-Williams CEO, Jay Papasan I’ve never met Jay in person, but with all of the lessons he’s taught me, I feel as if I’ve known him forever. Jay has spent 19 years with Keller Williams and currently serves as the VP of Learning. He’s partnered with Gary Keller on 11 books, including The One Thing and The Millionaire Real Estate Agent, two of the most influential business books ever written in my opinion. His books, talks, and lessons have helped countless agents, and people in many other industries as well. Jay’s view on goal setting and finding your focus can revolutionize the way you do business and live your life.  Couple Goal Setting The first thing we dove into was the topic of setting goals with your spouse or partner. This is something Jay is very passionate about and something I would like to get better at. I have no problem setting goals for the business, but when it comes to personal goals and sitting down with my family to sync up, I know I could do better.  What started 14 years ago as a conversation between Jay and his wife Wendy, has now turned into a 200 person seminar. For their first conversation, Jay and Wendy knew it was important to spend some time away from the house and to get out of their ordinary routine. They hired a sitter, found a cheap hotel, and sat down to have a conversation about their lives and where they wanted to be.  They asked themselves uncomfortable questions and discussed where they wanted to see themselves and their families in the next five years.  To get things going, they talked about things that filled them up, including where they wanted to go on vacation in the upcoming year.  They set financial goals, deciding to save $1,500 a month to be used as a down payment on their next real estate investment.  They knew they wanted to work on their relationship, so they made sure to set up a date night every week – midweek so they wouldn’t have to worry about finding a sitter.  They knew they had to have this conversation out of their usual environment and that it was important to make it fun.  They talked about what they wanted for their kids and their families as a whole.  They went way out with their … Continued

Carrot’s 30-Day Challenge: Ready To Obliterate Your Best Month’s Lead-Gen Record?

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What if you could take a system that’s proven to generate high-quality leads — a system that has made hundreds of investors and agents around the nation millions of dollars — and implement it right into your business in just 30-60 minutes per day over a 30-day period? Sounds too good to be true, yeah? Well, that’s exactly what we’ve created… We’re calling it our 30-Day Authority Building Challenge [CLICK HERE TO JOIN]. And in it, we’re going to walk you through how to brand your real estate business, how to drive traffic, and — most importantly — how to get high-quality leads (and even how to obliterate your best month’s lead-gen record). Are you ready? At Carrot, we’ve helped countless real estate pros beat their most aggressive market competitors, generate more than one million leads, and build businesses that support themselves and their families. Over the last few years, we’ve learned a lot about what real estate marketing tactics work… and what doesn’t. And we thought to ourselves… “What if we created a tried-and-true, fool-proof lead-gen system for agents and investors — a system that would help our members become the go-to experts in their market, drive leads passively to their website, and build the business of their entrepreneurial dreams?” This challenge is helping people even more than we could have imagined… One of our long-standing members, Chris Wojciechowski, said he wishes we would have created this challenge 3 years ago! So… Are you ready to create a marketing system for your real estate business that generates leads like clockwork, that makes your business more predictable and sustainable? Moreover, are you ready to spend just 30-60 minutes per day over the next month to make it happen? Great! Click below to join! A Glimpse At The 30-Day Challenge Gameplan We’ve recorded a ton of in-depth content for this challenge. We’re going to show you how to set up your website, choose the best keywords to target, leverage social media, convert leads like clockwork, and lots more. Not only will we teach you how to do those things, but we’re also going to keep you accountable — each day has a checklist of items you need to finish. You’ll need to set aside 30-60 minutes for most days. By the end of it, you’ll have a website set up to convert leads, a traffic plan to drive high-quality prospects to your website, and an irresistible, trustworthy brand image. Pretty sweet, right? Here’s a little peek at the agenda for investors (and below that is the agenda for agents). A Glimpse At The 30-Day Challenge For Investors Week 1 – Mindset & Marketing Plan ✍️ Launching your site Building credibility Localizing your site Adjusting your content strategy Schedule your content Week 2 – Creating Your Content Plan 📋 Content, content, content Integrate with 3rd party services Connect your social media accounts Set up your data hubs Week 3 – Drive Traffic 📈 Create your first Craigslist post Setting up your paid traffic sources Set up your first Google Ads campaign Start working on your SEO Week 4 – Put Your Content Hyperdrive ✍️ How to create citations How to create Backlinks Creating your first video Launching a buyers website How to create buyer list We’ll also teach you… How to set up a Facebook retargeting pixel Learn how to create a Google Business profile How to Create Unique Content for SEO And tons more… INVESTORS: Ready to beat your best month’s lead gen record? Join the 30-day challenge below and let’s make it happen! “It was great! I enjoyed every minute, … Continued

That’s a Wrap! 2019 Carrot Year In Review

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Here’s to you Carrot members! You had an amazing year. Here’s a brief snapshot of some of the stories and things that happened in 2019. It was another exceptional year for our Carrot members and another year of growth for our team and company. With the intention of amplifying our members, we use our Mission… â€œAdd humanity to business and help people regain time for the things that matter.” Let’s recap some of the cool stuff in this quick post! 2019 Carrot Review Carrot members crushed lead generation We launched many NEW Features for our members It was another year of giving… when all said and done, Carrot will have donated close to $40,000 to different charities The CarrotCast Podcast continues to inspire Our team grew by 10 again this year as we continue to innovate and be leaders in our industry as well as in our communities. … and more! Here we go! Hundreds of Thousands of Leads … You’re Crushing It! Our member’s lead numbers increased in 2019. With over 382,000 leads (as of December 22) coming in this year. We also DON’T count phone call leads… which we can’t track in Google Analytics currently. You’re pulling in more AdWords, SEO, Facebook, and social media online leads as a collective group than any other real estate investor and agent lead generation platform… by far. Keep crushing it! 56% of Leads Came From Mobile Devices Which States Converted the Most Leads? Well… Carrot Member Completions (Leads) Per State – Top 10 Texas reigns for the third year in a row as the top lead volume state in 2019. Compared to 2018, Missouri and Michigan fell from the top 10 and were replaced by New York and Tennesee.  Major NEW Features Launched in 2019 A Core Value of ours is “Consistent Improvement and Innovation“… and both our members and Carrot continue to push this value. In addition to the features we released in 2019, we helped our members spend more time focusing on their business. Here is a look back on some of the features our AMAZING team rolled out in 2019 (but not limited to)… All of these while keeping our member’s needs in our focus. New Visual Editor Coming Soon! The All-new Aspen Design We Knew Carrot Was Fast, But Not This Fast! Fresh Chalk analyzed 150,000 small business websites with the end-goal of determining which website builders offer the highest performing tech stacks. They analyzed business websites across dozens of industries including real estate, and Carrot outperformed ALL other website builders, (except Google’s own Google My Biz websites) including Wix, WordPress.com, Placester, Shopify, Hibu, just to name a few! We’re Honored Again – Carrot On the Inc. 5000 List for the 2nd Straight Year + MORE! This year we were placed at the 1235th fastest-growing company in the nation according to the Inc. 5000 list. Again, major kudos to the Carrot team and our members. We wouldn’t be here without an amazing product, team, and amazing members. Carrot was also featured in Outside Magazine as one of the best places to work in 2019! And… Carrot was recognized by the Portland Business Journal as #32 of the top 100 fastest growing companies in Oregon and southwest Washington. Top 5 CarrotCast Episodes of 2019 The CarrotCast podcast had 307,000+ unique downloads in 2019. Here are the top five episodes of the year. Simple Investor Secrets: Netting $100k/mo Using UBER and Facebook ads w/ Adam “Big Sip” Johnson and Brent Moreno From No Leads to $50k in Deals – What I Almost Missed Out On by Leaving Carrot w/ Troy Owen Cold Calling Methods That WORK … Continued