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EP 250: Use These Simple Content Marketing Hacks To Stand Out From Your Competition w/ Nate Kennedy

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Focus on the data, not the drama! Nate Kennedy One of the things I have seen investors and agents struggle with the most is finding ways to stand out and differentiate themselves from the competition. Many people are under the impression that they just need to go out there and get leads when in reality, it takes much more than that.  If you want to stand out in your market, youā€™ll need to tap into the psyche of your customers, find out how you can help them, and build value from that foundation. You have to learn how to truly understand your customerā€™s pain and lead them to the solution. When you are able to convey the message that you are the one who is uniquely qualified to help them, marketing becomes easy! Learn how Nate utilizes 3 content marketing pillars to help businesses stand out and how you can implement these same concepts into your own business! Read the Full Show Notes Below… Use These Simple Content Marketing Hacks To Stand Out From Your Competition w/ Nate Kennedy Nate calls himself the builder of Funnels, Master of Ads, King of Conversions, and The Doctor of Marketing, all with good reason. Since starting his business, heā€™s helped people to generate hundreds of thousands of leads, maybe even millions! Iā€™ve known Nate for over 10 years now and have seen first-hand the results he has been able to deliver his clients. Nateā€™s involvement industry encompasses more than just marketing. He has owned a mortgage company, wholesaled properties, worked on rehabs, and even built houses himself. When he discovered online marketing in 2007, he went all in and hasnā€™t looked back since. Today he works with many top leaders and trainers in the real estate space, as well as local agents and buyers.  Over the last few years, Nate and his team have focused heavily on real estate investors. With so many people saying the same things and offering the same services, how do you stand out from the rest? You can say you pay cash and close quickly, but that doesnā€™t make your business any different from all the other homebuyers in the area. The investors who are really seeing success are the ones building authority and credibility. When someone has a problem an authoritative business is the first one thought of. To achieve this, Nate utilizes three pillars when working with his clients. He helps them to understand their clientā€™s pain, deliver a message that stands out, and capitalize on the valuable content they are creating.  Pillar 1 – Creating An Online Presence Many people think they can just put up a page and the leads will begin to roll in, however, it takes much more than that to be successful with your online marketing. As the leader of your business, itā€™s important that you understand the psychology of your marketing so you can move people from their pain to a solution. Our online presence will need to be different from your competition, letting your customers and clients know exactly how you are uniquely able to help them solve their problems. Getting Great Testimonials One of the first things Nate asks his clients to do is to provide testimonials from happy clients. It is one thing when you go out and try to sell your services, it is quite another when you have a 3rd party doing it for you. If possible, get video testimonials that you can utilize in all sorts of ways on your site. When setting up online ads, you can have them point right to your … Continued

EP 249: The 6 Biggest Real Estate Investing Hacks to Implement From Listening to 255 CarrotCasts w/ Part-Time Investor Matt Slowik

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Matt Slowik has always been interested in real estate, but he is just now taking it up a notch by launching his business and his Carrot site. Last year, he stumbled upon the Carrotcast, listening to 255 episodes last year alone! Currently, he is working on his Masterā€™s Degree and is employed full-time as a safety compliance officer. That said, he was probably our top listener in 2020. Last year alone, he listened to over 250 episodes, which equated to about 10,555 minutes! I know what my favorite episodes are, but we felt there was tremendous value in seeing which episodes resonated most with a newer investor. Today we are chatting with Matt to learn about his business, what heā€™s learned, and how he balances his busy lifestyle!

4 Real Estate Website Pitfalls That Can Kill Lead Generation

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What if you lost one lead this year because your website wasn’t optimized for conversion? No biggie, right? Well, no biggie so long as that lead wasn’t going to turn into a deal… if it was, then that’s $10,000, $20,000, or even $30,000 straight down the drain. And, as my real estate agent says, “It only takes one ā€“ the right one.” Sadly, for most unoptimized websites, the truth is much more depressing than a single lost lead per year. A website that loses one lead from your target market, after all, is going to lose all similar leads. This is why preparing your real estate website to convert its visitors is absolutely vital… beforeĀ you drive traffic to it (paidĀ andĀ organic). How, though, do you know if your website is or isn’t optimized for conversion? Well, at Carrot, we’ve generated millions of real estate leads for our thousands of members, and these are four tell-tale signs that your website is losing you money. 4 Signs that your website isn’t generating the online real estate leads as it should 1. Your Website Isn’t Mobile-friendly For our thousands of Carrot members, 64% of all leads come through a mobile device. Not through a desktop or laptop, but through a thumb-clicking phone. And that’s happening all over the online world, not just at Carrot. 52% of all global online traffic is generated from smartphones, according to Shane Barker. This means, if you’re going to convert over half of your website visitors, you can’t create a bad mobile experience. Google is taking this so seriously that they recently rolled out mobile-first indexing ā€“ which basically means that they prioritize the performance of the mobile version of your website over the desktop version. And they’re not the only ones who take mobile website performance seriously… So do your website visitors. In fact, 61% of buyers form more positive opinions about brands that offer a remarkable mobile experience, according to Crazyegg. That’s why, at Carrot, every single one of our website designs is crafted to convert visitors regardless of the device they’re using to browse. Here are some signs that your website isn’t mobile friendly… You can scroll side-to-side and the screen doesn’t adjust to the size of the device. The words become so small they’re unreadable on a mobile device. The buttons are difficult to click with a normal-sized thumb on mobile. If any of those are true of your website, then you’re definitely losing mobile phone leads ā€“ and switching to a mobile-friendly real estate website design like Carrot could outright double your lead generation. 2. You’re Not Making It Easy For Visitors To Give You Their Information Still today, most homepages look like this… (Image Source) At the top, there’s a title, then there’s a menu and heading. And there’s maybe some sort of vague CTA ā€“ in this case, the “Learn More” button. As you scroll down, you’ll see pictures of the real estate agent (or investor), maybe some testimonials, some notes about their services, and then finally a decent CTA. Now, that probably doesn’t seem like a big deal… Do people really care all that much if they have to scroll to find your CTA? To answer that question, let’s look at a quick study done by Bryan Harris ā€“ an email list building guru. He took his “right-side up” homepage and flipped it so that the CTA was front-and-center when someone arrived on his website. Immediately, he saw a 35% increase in his number of subscribers. (Image Source) Remember, people who’re looking to buy or sell their home are looking for a solution to their problem. The faster you … Continued

EP 248: How Credibility and the Right Partnership Led to 38 Transactions in 2020 w/ Carter Crowley

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The importance of the agent investor/relationship is something weā€™ve been talking about for a while now here at Carrot. Weā€™ve often said that in the future, agents will need to invest, and investors should be licensed in order to better serve their leads. Well, the future is now. Now, more than ever, people are looking for ways to sell their homes. With the rise of iBuyers, people are looking to other sources when they are thinking about putting their home on the market. The agent or investor who is able to offer multiple solutions, is going to be able to complete more actions and help more people. Hereā€™s how Carter Crawley is doing it.

Free Website Hosting

There is no extra fee for hosting your Carrot websites. We get asked this question a lotā€¦ ā€œDo I need a hosting service with Carrot?ā€ The answer is no. The price of hosting is wrapped into your subscription because we know you need hosting to have your website online. A lot of companies like NameCheap and HostGator will sell you the domain name and then ask if you want hosting. This would be the ideal route if you were setting up your own websites on a shared server. But with Carrot, your website is on our servers so no need to hassle with that technical set up.

EP 247: How to Balance Being a Real Estate Agent and Investor While Keeping Your Marriage, Faith, and Family Intact w/ Eric Sztanyo

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With so many people out there bragging about their wealth, lifestyle, and real estate conquests, it can be difficult as a new investor or agent to find your place. So often, people see what others are doing and feel that they need to do that too. But luckily, there are many ways to get where you want to be in the real estate business. You can do things your way, without having to compromise your family, lifestyle, or moral compass. Today, Eric is going to share with us how he has built his business from the ground up, always keeping his great, great, grandson in mind.

Pets of Carrot

Yukihana Owner: Stephen This is my Japanese Akita, Yukihana. Born in Russia from European show champion parents. She’s the only member of the household with a valid passport lol.  She’s your typical Akita; curious, intelligent, independent, and extremely protective. When she’s not patrolling the windows to bark at the bears you’ll find her napping curled up at my feet keeping me warm. She’s an awesome companion and the fluffiest member of my family. Joey Tribbiani Owner: Ryan Joey is a 1-year-old mini Rex which is a French breed. He was born in Roseburg, OR and was a foster originally. He was brought to many of the local elementary schools as a show rabbit for kids.  We adopted him at 4 months old, and he’s been with us ever since! He’s also under the impression that he’s a small lap dog. Likes: Carrots  Kale, Cilantro, Bok Choy, dehydrated bananas, big stretches under the coffee table, and bunny jumping through the house. But his all-time favorite is chewing up the carpet when his parents aren’t looking! Dislikes: Bedtime Kiwi, Coconut, & Fig Owner: Jonathan C. Meet the tropical-fruit-trio, each extremely unique and fun! Kiwi (Westie mix, right) is the loyal follower, extrovert, and food lover. Coconut (Havanese, middle) is the athlete who will play fetch and swim as long as you have the energy to keep up with him, Fig (Yorkie mix, left), is the lounger, loving to relax in any sunny spot he can find. Louie Owner: Jesse Louie is a 2yr old Border Collie/ cat mix – stuck in a Boston Terrier/ French Bulldogs body. When he’s not snoring like a bear on the couch or following his owner’s every move… he’s nudging a ball at their feet for his favorite game, FETCH. Louie’s favorite things in life consist of toys, a good nap & food. And of course the occasional human… but only because they have this awesome ability to throw his ball really far. Motown Owner: Brady Motown is an Australian Shepard.Likes: herding humans, sitting on feet, and shedding Givenchy & Versace Owner: Blake Givenchy and Versace are twin frenchtons (French bulldogs mixed with Boston terrier) who love to sleep, snuggle, and above all else play ball! Versace takes pride in how many wiffle balls she can chew through and destroy, while Givenchy watches manically from the backgroundā€¦ā€¦ these cute doggos have designer names but are not afraid to get down and dirty! They mostly enjoy running around like wild banshees, snoring louder than any human ever could, or eating a pupaccino from Starbucks. If you need to get ahold of them, you’ll have to leave a message since you’ll probably be interrupting their beauty sleep. Natty Owner: Pete Behold Natty. What she lacks in stature she makes up for in sass.  Natty is a 10-year-old chihuahua who was rescued from hurricanes off the gulf coasts many years ago. In her free time, she enjoys snacks, sun puddles, throw blankets, Netflix, and getting her way.  Her favorite possessions are her stuffed carrot buds and taco costume. Yuna & Tidus Owner: Jonathan K. Yuna and Tidus are Westies, both born and raised in the PNW. They’re natural-born foodies, love to make their presence known, and have become opportunists since a little human became a part of the family. When they aren’t home, they enjoy long walks on the beach, hiking up trails, and chasing away birds, rabbits, and squirrels. Nola and Roux Owner: Jamie Nola and Roux are twin Aussies who have ventured from the East Coast to the West Coast! Big fans of splashing in the water, playing ball, and getting belly … Continued

EP 246: How to Double Your Commissions Without Doubling Your Team w/ David Greene of Bigger Pockets [HYBRID Part 1]

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David Greene is an award-winning agent, investor, businessman, and the co-host of the Bigger Pockets Real Estate Podcast. His ā€œeco-systemā€ of services is changing the real estate game. By being a one-stop-shop for his clients, David is able to provide service that is superior to many others in his field. Today, weā€™re diving into how he has built his incredible team, what he is doing today that is unlike other agents and investors out there, and why you donā€™t need to have it all figured outā€¦ you just need to take action.

[Analysis] December 2020 Google Core Algorithm – What to Do If Your Rankings Dropped

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If you’re like me and your business relies on Google rankings for traffic and leads for your business. Every time I hear the word Google algorithm update, the anxiety kicks in a bit. Any Google Core Algorithm update is going to cause a shakeup in site rankings across all industries and all markets. It’s the reason you see hilarious threads like this on Twitter… Google Search Liaison announces December Algorithm Update. As always at Carrot we strive to understand these updates as best we can so we can give our members the best information to ensure their sites continue to perform well. Problem: Post Google Core Algorithm Update Research After the core google algorithm update that was rolled out from December 6th – December 20th the team went back and researched a broad scope of sites using tools, such as… Ahrefs Agency Analytics Google Analytics Google Search Console – which provides insights on rankings, visibility, and overall performance. We found that the algorithm update did have an impact on a significant number of sites in the real estate industry, some positive, some negative, and some stayed relatively consistent. For example, this Carrot member account shows stability after the Core algorithm update. But this site has heavy credibility, BBB, trust, and many Google reviews, etc We decided to review a collection of 20 or so sites within our own platform and reviewed historical rankings, site freshness, uniqueness of content, backlinking profile, the works. Primary Findings What we found … Stale sites, i.e. sites that hadnā€™t been updated in the last 6 months or so, appeared to be much more vulnerable to negative impacts from the update than sites that were actively being updated on a consistent basis. Those updates could be continually adding blogs and content on a consistent basis, active social media accounts, ongoing backlink development, etc. For example, henrystreetpg.com which hasnā€™t made any content updates, or posted any social media posts, or utilized any of our content packs in the past 6 months took a significant hit. From mid-page one for a lot of rankings down to the bottom of page two top of page three type rankings. Here’s a look at one of the keywords Henry Street PG has been targeting and the drop in rankings beginning December 6, 2020. On the other hand, sites that were regularly posting on social media, consistently adding backlinks, consistently adding blogs and new content to their site either stayed consistent or improved in their rankings. Additional Findings We also found that some sites that we deemed were unfairly negatively impacted between December 6th and December 20th, but have since made a rebound while others remain in the lower rankings, primarily due again to the lack of any updates to the sites. Based on our findings we have decided more than ever how important it is to stay consistent with your ongoing SEO and site maintenance. Solutions: Initiatives You Can Take Using the case study above where Henry Street Property Group dropped significantly in the rankings, here are some initiatives they are going to take with their site and follow the effects of the changes. Implementing an active Social Media presence. One of the quickest and easiest things you can do if you haven’t started yet is to implement a consistent posting schedule on social media. This indicates to Google that you are an active business and presence on the internet. Review backlink profile See if you can get any quick wins with a few citations here or there. Review your competitor’s backlink profiles to see if you can get some additional ideas for … Continued